CN108573056B

CN108573056B - Content data processing method and device, electronic equipment and storage medium

Info

Publication number: CN108573056B
Application number: CN201810374725.5A
Authority: CN
Inventors: 孔令云; 彭彬绪; 张帆; 简维; 于志兴
Original assignee: Beijing Sensetime Technology Development Co Ltd
Current assignee: Beijing Sensetime Technology Development Co Ltd
Priority date: 2018-04-24
Filing date: 2018-04-24
Publication date: 2022-04-01
Anticipated expiration: 2038-04-24
Also published as: CN108573056A

Abstract

The embodiment of the invention discloses a content data processing method and device, electronic equipment and a storage medium. The content data processing method comprises the following steps: displaying the first content data based on the geographic attribute tag; acquiring an identity attribute label of a display object; and displaying second content data based on the geographic attribute label and the identity attribute label.

Description

Content data processing method and device, electronic equipment and storage medium

Technical Field

The present invention relates to the field of information technologies, and in particular, to a content data processing method and apparatus, an electronic device, and a storage medium.

Background

The content data may include: and the server actively pushes the information displayed to the terminal equipment. The terminal device will present the content data after receiving the content data. However, in the related art, the server actively pushes content data according to the following schemes:

the first method comprises the following steps: and (4) random putting: the server sends the content data to the terminal equipment in a broadcasting or mass sending mode, obviously, the click rate of the user is low, the watching rate is low, and much content is useless pushed; even more, it can lead to information annoyance to the user and thus user aversion.

And the second method comprises the following steps: fixed-point delivery, wherein the server pushes content data of fixed type or fixed content to the terminal equipment, and similarly, the click rate of the user is low, the watching rate is high, and most of the content data are useless; even more, it can lead to information annoyance to the user and thus user aversion.

Disclosure of Invention

In view of the above, embodiments of the present invention are intended to provide a content data processing method, device, electronic device, and storage medium.

The technical scheme of the invention is realized as follows:

in a first aspect, an embodiment of the present invention provides a content data processing method, including:

displaying the first content data based on the geographic attribute tag;

acquiring an identity attribute label of a display object;

and displaying second content data based on the geographic attribute label and the identity attribute label.

Optionally, the obtaining of the identity attribute tag of the display object includes at least one of:

acquiring identity authentication information of the display object, and acquiring the identity attribute label according to the identity authentication information;

and collecting appearance characteristic information of the display object, and obtaining the identity attribute label according to the appearance characteristic information.

Optionally, the collecting the identity authentication information of the display object includes at least one of:

receiving identity information of the display object;

scanning the identity document of the display object to obtain identity document information;

and collecting the biological characteristic information of the display object.

Optionally, the method further comprises:

before displaying the second content data, acquiring state information of the display object;

determining display parameters of the second content data according to the state information;

the displaying second content data based on the geographic attribute tag and the identity attribute tag includes:

determining the second content data to be displayed based on the geographic attribute tag and the identity attribute tag;

and displaying the second content data according to the display parameters.

Optionally, the determining, according to the state information, a display parameter of the second content data includes:

and determining the display parameters of the second content data according to at least one of the position information and the sight line information of the display object and the use state information of the mobile equipment used by the display object.

Optionally, determining, according to the location information, a display parameter of the second content data, where the display parameter includes at least one of:

if the position information indicates that the display object leaves a preset area before the second content data is displayed, generating a first display parameter, wherein the first display parameter is used for giving up the current display of the second content data;

if the position information indicates that the display object leaves the predetermined area when the second content data is displayed, generating a second display parameter, wherein the second display parameter is used for terminating the display of the second content data in advance;

and if the position information indicates that the display object is still in the predetermined area after the second content data is displayed, generating a third display parameter, wherein the third display parameter is used for switching the display of different second content data.

Optionally, determining a display parameter of the second content data according to the line-of-sight information, where the display parameter includes at least one of:

if the sight line information indicates that the sight line of the display object is located in a display area of the terminal equipment, determining a fourth display parameter, wherein the fourth display parameter is used for maintaining the display of the second content data;

and if the sight line information indicates that the sight line of the display object is located outside the display area, determining a fifth display parameter, wherein the fifth display parameter is used for terminating or stopping the display of the second content data.

Optionally, determining a presentation parameter of the second content data according to the usage status information of the mobile device used by the presentation object, where the presentation parameter includes at least one of:

if the display object is worn with audio equipment, determining a sixth display parameter, wherein the sixth display parameter is used for triggering or maintaining the image display of the second content data;

and if the display object uses communication equipment for communication, determining a seventh display parameter, wherein the seventh display parameter is at least used for terminating or stopping the audio display of the second content data.

Optionally, the displaying the first content data based on the geographic attribute tag includes:

displaying the first content data on a first page based on the geographic attribute label of the current geographic position;

displaying the second content data on a second page based on the geographic attribute tag and the identity attribute tag, wherein the second page comprises: at least one of the identity authentication page, the authentication waiting page and the authentication result display page.

Optionally, the displaying the first content data on the first page based on the geographic attribute tag of the current geographic location includes:

displaying at least one first content data at a first display position of the first page;

the displaying the second content data on a second page based on the geographic attribute tag and the identity attribute tag includes:

displaying at least one second content data at a second display position of the identity authentication page;

entering the authentication waiting page from the identity authentication page;

displaying at least one second content data at a third display position of the authentication wait page;

entering the authentication result display page from the authentication waiting page;

and displaying at least one piece of second content data at a fourth display position of the authentication result display page.

Optionally, the presenting the first content data based on the geographical attribute tag includes at least one of: sending the geographic attribute tag to a server, and receiving the first content data returned by the server based on the geographic attribute tag;

and locally querying the first content data according to the geographic attribute tag.

Optionally, the displaying of the second content data based on the geographic attribute tag and the identity attribute tag includes at least one of:

sending the geographic attribute label and the identity attribute label to a server, and receiving the second content data returned by the server based on the geographic attribute label and the identity attribute label;

and querying the second content data according to the geographic attribute label and the identity attribute label.

Optionally, the method further comprises:

receiving alternative content data sent by the server based on the geographic attribute tag;

the displaying of the first content data based on the geographical attribute tag comprises:

selecting the first content data from the alternative content data to be displayed according to a preset selection strategy;

and selecting and displaying second content data matched with the identity attribute label from the alternative content data.

Optionally, the method comprises:

acquiring sight line information of the display object;

and according to the sight line information, determining attention information of the first content data and/or the second content data.

In a second aspect, an embodiment of the present invention provides another content data processing method, including:

receiving a geographic attribute label of a position where terminal equipment is located;

sending first content data to the terminal equipment based on the geographic attribute tag;

receiving an identity attribute label of a display object of the terminal equipment;

and sending second content data to the terminal equipment based on the geographic attribute label and the identity attribute label.

In a third aspect, an embodiment of the present invention provides a content data processing apparatus, including:

the first display module is used for displaying the first content data based on the geographic attribute label;

the first acquisition module is used for acquiring the identity attribute label of the display object;

and the second display module is used for displaying second content data based on the geographic attribute label and the identity attribute label.

Optionally, the first obtaining module includes at least one of:

the first acquisition unit is used for acquiring the identity authentication information of the display object and acquiring the identity attribute label according to the identity authentication information;

and the second acquisition unit is used for acquiring the appearance characteristic information of the display object and acquiring the identity attribute label according to the appearance characteristic information.

Optionally, the first acquisition unit is specifically configured to perform at least one of:

receiving identity information of the display object;

and collecting the biological characteristic information of the display object.

Optionally, the apparatus further comprises:

the second acquisition module is used for acquiring the state information of the display object before the second content data is displayed;

the first determining module is used for determining the display parameters of the second content data according to the state information;

the second display module comprises:

a determining unit, configured to determine the second content data to be displayed based on the geographic attribute tag and the identity attribute tag;

and the display unit is used for displaying the second content data according to the display parameters.

Optionally, the determining unit is specifically configured to determine the display parameter of the second content data according to at least one of the position information, the line-of-sight information, and the use state information of the mobile device used by the display object.

Optionally, the determining unit is configured to perform at least one of:

Optionally, the first presentation module is specifically configured to present the first content data on a first page based on a geographic attribute tag of a current geographic location;

the second display module is specifically configured to display the second content data on a second page based on the geographic attribute tag and the identity attribute tag, where the second page includes: at least one of the identity authentication page, the authentication waiting page and the authentication result display page.

Alternatively,

the first display module is specifically configured to display at least one piece of the first content data at a first display position of the first page;

the second display module is specifically configured to display at least one piece of the second content data at a second display position of the identity authentication page; entering the authentication waiting page from the identity authentication page; displaying at least one second content data at a third display position of the authentication wait page; entering the authentication result display page from the authentication waiting page; and displaying at least one piece of second content data at a fourth display position of the authentication result display page.

Optionally, the first display module is specifically configured to execute at least one of: sending the geographic attribute tag to a server, and receiving the first content data returned by the server based on the geographic attribute tag;

Alternatively,

the second display module is specifically configured to be used for at least one of:

Optionally, the apparatus further comprises:

the first receiving module is used for receiving the alternative content data sent by the server based on the geographic attribute label;

the first display module is specifically configured to select the first content data from the candidate content data to display according to a predetermined selection policy;

the second display module is specifically configured to select and display second content data that is adapted to the identity attribute tag from the candidate content data.

Optionally, the apparatus comprises:

the sight line information acquisition module is used for acquiring the sight line information of the display object;

and the second determination module is used for determining the attention information of the first content data and/or the second content data according to the sight line information.

In a fourth aspect, an embodiment of the present invention provides a content data processing apparatus, including:

the second receiving module is used for receiving the geographic attribute label of the position where the terminal equipment is located;

a first sending module, configured to send first content data to the terminal device based on the geographic attribute tag;

the third receiving module is used for receiving the identity attribute label of the display object of the terminal equipment;

and the second sending module is used for sending second content data to the terminal equipment based on the geographic attribute label and the identity attribute label.

In a fifth aspect, an embodiment of the present invention provides an electronic device, including:

a memory;

and the processor is connected with the memory and used for realizing the method provided by any one of the technical schemes of the first aspect and the second aspect by executing the computer-executable instructions on the memory.

In a sixth aspect, an embodiment of the present invention is a computer storage medium having stored thereon computer-executable instructions; after being executed, the computer-executable instructions can implement the method provided by any one of the technical solutions of the first aspect or the second aspect.

In a seventh aspect, an embodiment of the present invention provides a computer program product, where the computer program product includes computer-executable instructions; after being executed, the computer-executable instructions can implement the method provided by any one of the technical solutions of the first aspect or the second aspect.

According to the content data processing method and device, the electronic device and the storage medium provided by the embodiment of the invention, when the terminal device displays the content data, the terminal device does not randomly select the content data to display or fixedly display the specific content data. In the technical scheme provided by the embodiment of the invention, the first content data matched with the geographic attribute label is selected and displayed according to the geographic attribute label, so that the accurate release of the content data is realized according to the characteristics of the geographic position, the released first content data is specific to all display objects located at the geographic position, the objectional feeling of the display objects on the first content data can be reduced, and the viewing rate, the click rate, the conversion rate and the like of the displayed first content data can be greatly improved. Secondly, when a display object is detected in the predetermined area, the identity attribute tag of the display object is obtained, and the second content data is selected and displayed in combination with the geographic attribute tag and the identity attribute tag, so that accurate selection and display of content data of a further level are realized, more detailed content data display in combination with position scenes and personal characteristics is realized for the display object in the current predetermined area, the objection of the display object is obviously further reduced, information interference on the display object is reduced, the second content data is probably the content of interest of the display object, the display object is still immersed in the display of the content data, and the pleasure of the display object for receiving the second content data is improved. If the display object does not dislike the second content data or likes the second content data, the display object obviously actively participates in the interaction of the display of the second content data, the watching rate, the click rate and the conversion rate of the second content data are obviously further improved, unnecessary invalid display is reduced, and the effective information transmission rate of the content in the data display process is improved.

Drawings

Fig. 1 is a schematic flow chart of a content data processing method according to an embodiment of the present invention;

fig. 2 is a schematic diagram of a full screen display of content data according to an embodiment of the present invention;

fig. 3 is a schematic illustration showing an area of content data according to an embodiment of the present invention;

fig. 4 is a schematic diagram of a content data display timing according to an embodiment of the present invention;

fig. 5 is a schematic flow chart of another content data processing method according to an embodiment of the present invention;

fig. 6 is a schematic structural diagram of a content data processing apparatus according to an embodiment of the present invention;

fig. 7 is a schematic structural diagram of another content data processing apparatus according to an embodiment of the present invention;

fig. 8 is a schematic structural diagram of an electronic device according to an embodiment of the present invention;

fig. 9 is a schematic diagram illustrating a page effect of first content data according to an embodiment of the present invention;

fig. 10 is a schematic diagram illustrating a page effect of second content data according to an embodiment of the present invention;

fig. 11 is a schematic diagram illustrating a page effect of second content data according to another embodiment of the present invention;

fig. 12 is a schematic diagram illustrating a page effect of second content data according to another embodiment of the present invention;

fig. 13 is a schematic diagram illustrating a loop display of content data according to an embodiment of the present invention.

Detailed Description

The technical solution of the present invention is further described in detail with reference to the drawings and the specific embodiments of the specification.

As shown in fig. 1, the present embodiment provides a content data processing method, including:

step S110: displaying the first content data based on the geographic attribute tag;

step S120: acquiring an identity attribute label of a display object;

step S130: and displaying second content data based on the geographic attribute label and the identity attribute label.

The content data processing method provided by the embodiment can be a content data processing method applied to the terminal device. The terminal device may be various electronic devices capable of displaying content data, such as a desktop computer, a notebook computer, or a wall-mounted electronic device, a projection device, a Virtual Reality (VR) device or an Augmented Reality (AR) device, and the like.

The terminal device in this embodiment may include: various electronic devices are set in a current geographical location. For example, the current geographic location is a hotel, and the terminal device may be: the suspended electronic equipment of the hotel lobby can also be check-in electronic equipment used for checking in by the hotel.

For another example, if the current geographic location is a public transportation station such as an airport, the terminal device may also be an advertisement device, a campaign registration device, or the like, provided at the public transportation station.

As another example, the current geographic location is: the terminal device may be a book borrowing device or other terminal device disposed in the library.

As another example, the current geographic location is: the terminal device may be a cafe vending device, a service calling device installed on a table, or the like.

In this embodiment, the terminal device may be a public service terminal device that is set in a public area and provides public service to the public, and in other embodiments, the terminal device may also be a private device held by a user.

The first content data and the second content data may be collectively referred to as content data. The content may be data carrying various content to be presented, such as various types of advertisements, government announcements, reminders or warning messages for the government or related groups, the advertisements being classified as: commercial advertisements, service advertisements, public service advertisements. In summary, the first content data in this embodiment may be information that needs to be actively presented to the presentation object (e.g., various users, customers, or smart devices for information collection).

In this embodiment, the content data is classified according to its type, and may be classified into: image data, audio data, video data, text data, and the like.

In this embodiment, each of the first content data and the second content data may be a plurality of pieces, for example, the first content data includes: one or more advertisements associated with a current geographic location; the second content data may be one or more advertisements associated with the current geographic location and the presentation object located within the predetermined area. In some embodiments, the identity attribute tag may be an attribute tag of a presentation object located within a predetermined area, or may be any attribute tag of a presentation object not located within the predetermined area.

In order to realize accurate display of content data in the embodiment, content data can be more accurately displayed to a user needing the data content. First, the first content data is displayed based on the geographic attribute label of the current geographic position of the terminal device.

The geographic attribute tag may be information capable of describing attributes and/or status of the current geographic location. For example, the geographical location information may include at least one of, but is not limited to, any of the following:

geographic location information, e.g., longitude and latitude, administrative area information, etc.;

usage information of a building where the current geographic location is located;

enterprise information where a building where the current geographic position is located; for example, the business project of the enterprise, etc.;

information of services provided by a building where the current geographic position is located;

consumption information of services provided by a building where the current geographic position is located; the consumption information may include: consumption intervals, average consumption levels, etc. for a single consumption;

crowd attribute information of crowds facing services provided by a building where the current geographic position is located; the crowd attribute information may include: describing information such as age characteristics, occupation characteristics, consumption characteristics and the like of the oriented population;

government planning information for the current geographic location;

and natural environment information of the current geographical position, such as climate information, current weather information and the like.

In summary, in step S110 in this embodiment, the first content data may be selected and displayed according to the geographical attribute tag. For example, the presentation label of the first content data is adapted to the geographical property label. The display tag is information capable of describing a group or a geographical location to which the first data content is directed.

The display label and the geographic attribute label are matched, and the display label and the geographic attribute label comprise at least one of the following items:

the information content of the display label is the same as that of the geographic attribute label;

the information content of the display label is similar to that of the geographic attribute label; the information content may consist of one or more entries, which may be understood approximately as: the terms have similar meanings.

In the embodiment of the present invention, the operation of selecting the first content data and the second content data may be performed by the terminal device, or the terminal device may send the geographic attribute tag and the identity attribute tag to the server, the server completes the selection of the first content data and the second content data, and the terminal device receives and displays the first content data and/or the second content data from the prime number server.

In some embodiments, the step S110 may include: and matching the geographic attribute label with the display label, and selecting the content data matched with the display label and the geographic attribute label as the first content data for display.

In other embodiments, the step S110 may further include: and matching the geographic attribute label with a content keyword of the alternative data content, and if the geographic attribute label is matched with the content keyword, selecting the content data with the content keyword matched with the geographic attribute label as the first content data to display.

In some embodiments, the presentation tag may be provided by a provider of the alternative content data, such that a device, such as a server, storing the content data may receive the presentation tag from the provider. The content keyword may also be provided by the provider, or may be advanced by the device according to the content data of the content data itself. For example, the candidate content data may be text data, and keywords of the content may be extracted by a subject extraction method such as a bag-of-words method, and the content keywords or the display tags may be generated. For another example, for video data with subtitles or audio data with lyrics, keywords of the content may be extracted through processing of the subtitles and/or lyrics, and the user group to which the keywords are directed may be analyzed, so that the keywords of the content or the display tag may also be extracted.

In some further embodiments, the candidate content data is provided with a display index, one or more terms describing the current geographic location attribute in the geographic attribute tag are matched with the display index, the matching degree of each term is obtained through calculation, a final matching score is obtained through a weighted average or a mode of calculating and calculating the mean value of products based on a weight product, and then one or more terms with the highest matching score are selected from the multiple candidate content data as the first content data based on the matching score.

In step S120, an identity attribute tag of the display object is obtained; the predetermined area may include: the terminal equipment can be watched in a watching area, can be a playing area in which audio played by the terminal equipment can be heard, and can also be an area away from the terminal equipment by a preset distance.

Obtaining the identity attribute tag of the display object in the predetermined area may include:

and acquiring various identity information and the like of the display object, and locally generating or generating the identity attribute tag by a cloud.

The identity attribute tag may be various information describing at least one of identity characteristics, preference characteristics and behavior characteristics, appearance characteristics and current emotional state characteristics of the display object.

The identity characteristic may be used to describe at least one of:

the sex of the display object,

The age of the display object,

Nationality of the displayed object,

The house book of the display object,

The race of the displayed object,

The race of the display object,

The education degree of the display object,

The occupation of the display object,

The capital capacity of the display object,

And displaying the consuming capacity of the object.

The preference feature may be used to describe at least one of:

showing the hobby objects of the objects;

an objection object of the presentation object.

For example, some display objects favor animals such as kittens and puppies, but may dislike animals with sharp mouths or fur. In this way, when selecting the second content data, the content data including the favorite object of the display object can be selected and displayed based on the preference characteristics, and the content data including the objector disliked object of the display object can be prevented from being selected.

The behavioral characteristics may be used to describe at least one of:

the specific specification to which the object is exposed may include, for example: religious habits, customs followed by minority nationalities, and the like;

displaying the moving characteristics of the object;

displaying the consumption behavior of the object;

and displaying network operation behaviors such as web pages browsed by the object, videos watched by the object, clicked advertisements and the like.

For example, the display object likes to purchase a shopping brand of cosmetics in country a, and often a nameplate package in country B; thus, the geographic attribute tag and the behavior feature tag can be combined to select the cosmetic advertisement as the second content data in country a and select the package advertisement as the second content data in country B.

The current emotional state may be used to describe at least one of:

the subject's facial emotional actions are shown, e.g., frowning, tearing, smiling face, sadness, etc.

In this embodiment, if the current emotional state is introduced by the identity attribute tag, the second content data adapted to the current emotional state of the display object may be preferentially selected. For example, the presentation object is a person, and if the current emotional state of the user is sad, a more happy advertisement may be selected to be broadcast as the second content data in an attempt to relieve the emotion of the user, and the like.

In some embodiments, the behavior features are divided by stability in the time dimension, which may include: long-term and short-term behavior characteristics that are stable over the long term; the long-term behavior feature may be a behavior feature that is traversed through for a long time greater than a preset duration; the short-term behavior feature may be a behavior feature for being formed in a short time shorter than a preset time period. The long-term behavior characteristics may include: the frequency of travel, duration of single frequency of travel, region of long-term business, or region type of fulfillment for the subject are presented. Short-term behavioral characteristics may include: hotels on business trips and check-in the last period of time, consumption preference in the short period of time, and the like.

The appearance characteristics may include at least one of:

the skin color and the skin color of the display object may indicate nationality of the display object or a frequently-visited place, for example, the skin color is darker, and the display object may prefer outdoor sports or subordinate outdoor work;

displaying the hair style and the age and/or the personality of the object to a certain extent;

the wearing characteristics of the display object, such as the wearing style of the display object, the wearing brand of the display object and the like;

displaying the jewelry wearing condition of the object; for example, whether the display object has the jewelry, how much the display object wears the jewelry, and the type of the jewelry worn by the display object;

the face modification features of the subject are displayed, for example, whether the subject has makeup or not, and the concentration of the subject makeup is displayed.

In the embodiment, the identity attribute label of the display object can be obtained through image scanning or acquisition instead of obtaining the identity attribute label of the display object based on identity authentication, so that the identity attribute label can be obtained even if the display object is not subjected to identity authentication, and on the other hand, the identity attribute label is obtained in a form of appearance feature identification, and the sensitivity of the display object is kept secret.

In short, the above is an example of the information described in the identity attribute tag, and the specific implementation is not limited to any one of the above; in some embodiments, the geographic attribute tag and the identity attribute tag may be composed of a plurality of terms providing different contents, so that the geographic attribute tag and the identity attribute tag may be composed of a plurality of terms providing different contents meanings. Therefore, no matter the geographic attribute label or the identity attribute label, more selection bases can be provided for the selection and display of the content data, and therefore high-precision and accurate delivery is achieved.

In some embodiments, if the display object is not a human being and is a mobile smart device capable of collecting information, the identity attribute tag may include: the International Mobile Subscriber Identity (IMSI) of the Mobile intelligent device, a communication identifier (for example, a Subscriber Identity module card number), content or an acquisition range acquired by the device, and the like identify information that needs to be acquired by the display object. The mobile intelligent device can be an intelligent housekeeper device or an intelligent service acquisition device.

It should be noted that: the step S110 and the step S120 do not have a certain sequence, and the terminal device may execute the step S120 synchronously when executing the step S110, or may execute the step S110 first and then execute the step S120. For example, the terminal device displays the first content data on a first page, and synchronously acquires identity information of a display object so as to obtain the identity attribute tag; and after the identity information is collected, displaying the second content data based on the matching of the geographic attribute label and the identity attribute label.

In this embodiment, in step S130, the second content data is displayed, and the second content data is simultaneously adapted to the geographic attribute tag and the identity attribute tag, so that the second content data displayed by the terminal device can be content data simultaneously specific to a specific display object located at the current geographic location.

In this embodiment, the displaying the first content data and the second content data may include: the content data is displayed through a display screen, projected through a projection device, or audibly output through an audio device.

In this embodiment, the first content data displayed in step S110 is adapted to the geographic attribute tag of the current geographic location, so that accurate fixed-point delivery of the first content data is realized; the second content data displayed in step S130 is simultaneously associated with the geographic attribute tag and the identity attribute tag of the display object currently located in the predetermined area and capable of receiving the content data output by the terminal device, so that the precise fixed-point delivery of the second content data is realized with higher precision.

Due to the accurate fixed-point delivery of the content data, the content data displayed by the current terminal equipment is a display object which is likely to be interested in the content data, so that the interest degree of the display object in the content data displayed by the terminal equipment can be increased, the information interference on the display object is reduced, and the experience of the display object is improved; meanwhile, the fuzzy delivery is not performed any more, the display object can give more attention to the interested contents, and therefore the watching rate and the click rate of the displayed contents of the terminal equipment are improved.

In some embodiments, the first content data and the second content data may both be interactive content data, e.g., content data comprising a first content page and a second content page; the first content page can be an interactive page, and if the operation that the display object acts on the first content page is detected, the automatically displayed first content page is entered into a second content page; the second content page may be the detailed content of the content presented on the first content page. For example, the first content page may be a short-cut presentation page of a certain good or service, and the second content page may be a detailed content page of the good or service. In the general content page, only the information such as the picture and name of the goods and services may be shown, and in the detailed content page, the information may include: providing merchant information of the goods or services, obtaining channel information of the goods or services, and the like. In this way, the viewing rate, click rate, and the like of the displayed content data can be improved for the interactive content data.

The first content data is matched with the geographic attribute label, so that the first content data which is interested by the group of the display objects at the geographic position is displayed in a targeted manner, and the viewing rate and/or click rate of the group are improved; the second content is matched with the geographic attribute label and the identity attribute label of a single display object, reference factors for accurately selecting the content data are increased, and second internal data which are interested by the specific display object are provided from the identity attribute label of the specific display object located at the geographic position, so that the content data can be more accurately displayed, the effective watching and clicking rate of the content data is greatly improved, and even the conversion rate of a user who purchases the product displayed in the content data converted by a viewer is improved.

Optionally, the step S110 may include: displaying at least one first content data at a first display position of the first page;

the step S130 may include: displaying at least one second content data at a second display position of the identity authentication page;

entering the authentication waiting page from the identity authentication page;

In some embodiments, the first page may be an authentication trigger page, and the authentication trigger page may be a page capable of detecting a trigger operation of authentication. In other embodiments, the first page may be a pre-authentication page, the terminal device is provided with a scanning interface for scanning an identity document or a collecting interface for collecting an identity document, and if the scanning interface or the collecting interface acquires identity document information, the terminal device switches from the pre-authentication page to the authentication page, and at this time, the pre-authentication page does not detect a trigger operation of authentication. In summary, the first page includes, but is not limited to, an authentication trigger page.

For example, the first display space may include ad space 1 of fig. 13, the first content data may include ad 1 of fig. 13, the second display space may include ad space 2 of fig. 13, the third display space may include ad space 3 of fig. 13, and the fourth display space may include ad space 4 of fig. 13. The advertisement space 1 is a display space of the first content data, and the second display space, the third display space and the fourth display space can be display spaces of the second content data. One or more content data may be presented on one presentation position. As shown in fig. 13, presentation of the first content data and the second content data may be performed in a loop.

Namely, the display pages of the terminal device may be: and circularly displaying the identity authentication triggering page, the identity authentication page, the authentication waiting page and the authentication result display page.

Optionally, the step S120 may include at least one of:

In this embodiment, acquiring the identity authentication information of the display object, and acquiring the identity attribute tag according to the identity authentication information may include:

by means of scanning, various identity documents of the display object are scanned, for example, the identity documents can be one or more of various certificates of the display object, such as identity cards, passports, student cards, book cards, residence certificates, academic certificates, membership cards and the like. Acquiring an image of the identity document with identity information displayed on the appearance in an image scanning or image acquisition mode; and analyzing the identity information of the display object in an image analysis mode. For example, the scanned or collected image is identified through optical character identification, and a corresponding text to be identified is obtained; and then obtaining the identity information through text analysis. Taking the scanning of the identity card as an example, through image scanning or image acquisition, a photo of the identity card of the display object can be acquired, a serial number of the identity card of the user is displayed in the photo, and through analysis of the serial number, the identity information of the holder of the age, the gender, the nationality, the household registration and the like of the display object can be obtained. In order to further acquire the identity information of the display object, corresponding information can be retrieved in the network based on the obtained serial number of the identity card, so that one or more of the behavior habit of the display object, the consumption preference of the display object, the constellation of the display object and the like can be acquired. In summary, in the embodiment of the present invention, the identity information may include: and directly analyzing one or more of the first identity information acquired from the identity document and second identity information obtained through retrieval based on the first identity information provided by the identity document.

Reading the identity information in the identity document in a card reading mode, for example, a user carries a membership card, reads a session account recorded in a membership card chip through Near Communication Field (NFC), and retrieves the identity information of the display object based on the session account.

In some embodiments, in summary, the collecting the identity authentication information of the display object includes at least one of:

receiving identity information of the display object; for example, the terminal device displays an identity information input page, and the display object inputs the identity information on the identity information input page through manual operation or voice operation. For another example, the terminal device may also receive identity information from other devices;

collecting biological characteristic information of the display object; the biometric information herein may include: various biological characteristic information which can be used for identifying the identity of the display object, such as the iris characteristic of the display object, the face characteristic of the display object, the fingerprint characteristic of the display object, the palm print characteristic of the display object, the voiceprint characteristic of the display object and the like.

In short, there are various ways to obtain the identity information in the display object in the predetermined area, and the identity information may be directly used as the identity attribute tag, or may be used as the terminal device or a server providing content data for the terminal device or reference information of the identity attribute tag.

Further, the method further comprises:

the step S130 may include: determining the second content data to be displayed based on the geographic attribute tag and the identity attribute tag; and displaying the second content data according to the display parameters.

In this embodiment, the method further includes: acquiring state information of the display object, wherein the state information can be information describing current state characteristics of the display object; for example, the status information may include: the display object comprises display object moving track information or position information, emotion state information and distribution state information, wherein the display object moving track information or position information represents the moving track of the display object, the emotion state information represents the current emotion of the display object, and the distribution state information represents the attention distribution of the display object. The status information may be of various types, and is not limited to any of the above in specific implementation.

For example, after the display object is located in the predetermined area, the terminal device itself or a camera or other devices connected to the terminal device collects facial expressions of the display object, determines an emotional state of the current display object through emotion recognition methods such as facial state analysis, and determines a line-of-sight direction of the display object through line-of-sight analysis. The method comprises the steps of collecting an image of the upper half of a user, and determining whether a display object is in a call with communication equipment or wearing state information such as audio electronic equipment through image analysis.

In this embodiment, the display parameters are determined according to the state information of the display object. The presentation parameter may be a parameter that presents the second content data. The presentation parameters may include at least one of:

a start-stop time of presentation of the second content data;

a presentation time period of the second content data,

The display mode of the second content data,

Presentation state switching parameters of start, end, pause (i.e., pause) of the second content data.

The start-stop time may include: and displaying at least one of the starting time and the ending time of the second content data.

The presentation duration of the second content data may be a time difference between the end of the presentation and the beginning of the presentation.

The presentation mode of the second content data may include at least one of:

displaying images by means of display screen display, projection of a projection screen and the like;

audio display is carried out through a loudspeaker and the like;

and simultaneously performing image display and audio display.

In summary, in the present embodiment, the second content data is displayed according to the display parameter.

In some embodiments, for example, if the emotional state of the display object is a first state, the display duration may be a first duration, and if the emotional state is a second state, the display duration may be a second duration; the second duration is different from the first duration. If the first state is a more anxious state, displaying the content data for an excessively long time or displaying the noisy content data may make the displayed object more irritating, and the second state is a more relaxed state, the first duration may be longer than the second duration. Therefore, the emotional state of the display object can be combined in the embodiment to realize intelligent display, so that the user experience satisfaction is further improved, and the invariable invalid display is reduced. For example, in some embodiments,

the determining the display parameters of the second content data according to the state information includes:

At least one of the position information, the sight line information, and the use state information of the mobile device of the display object may be obtained through image tracking.

In other embodiments, the position information of the display object at different times can be obtained according to wireless signal tests such as ultrasonic ranging.

if the position information indicates that the display object leaves a preset area before the second content data is displayed, generating a first display parameter, wherein the first display parameter is used for giving up the current display of the second content data; if the position information of the display object indicates that the display object is extracted from the predetermined area, the present display of the second content data corresponding to the display object may not be continued.

In other embodiments, if the present presentation of the second content data is abandoned in step S130, the process returns to step S110, and the process proceeds to the presentation of the first content data.

If the position information indicates that the display object leaves the predetermined area when the second content data is displayed, generating a second display parameter, wherein the second display parameter is used for terminating the display of the second content data in advance; originally, the display duration of the second content data is preset to be A, if the display object leaves the preset area within the display duration, for example, the user leaves from a hotel lobby and leaves from a check-in device, the current display of the second content data is terminated in advance;

and if the position information indicates that the display object is still in the predetermined area after the second content data is displayed, generating a third display parameter, wherein the third display parameter is used for switching the display of different second content data. In this embodiment, if the display object is still in the predetermined area after the second content data is displayed, a third display parameter is generated, where the third display parameter may be used to switch the display of different second content data, for example, the second content data includes a plurality of second content data, and the second content data may be played in a cycle within a time period in which the re-display object is located in the predetermined area.

In some embodiments, the gaze information of the user may be obtained by pupil location or eye movement tracking of an eye tracker. In other embodiments, the tracking and the acquisition of the sight line information of the display object are realized by image acquisition and the position of the eyes of the display object in the image.

if the display object is worn with audio equipment, determining a sixth display parameter, wherein the sixth display parameter is used for triggering or maintaining the image display of the second content data; because the audio device of the display object wearer indicates that the display object is currently making a call or listening to audio, and the like, if the audio display is performed by the audio device such as a speaker, which may cause interference to the display object, at this time, a sixth display parameter is generated, and the sixth display parameter is used for triggering or positioning the image display of the second content data, and in other embodiments, may also be used for audio display shielding and the like of the second content data;

The audio display is stopped or stopped, so that the current conversation of the display object cannot be interfered by the audio display, and the interference to the display object is avoided.

Alternatively, referring to fig. 4, the step S110 may include:

displaying the first content data on a first page based on a geographic attribute tag of a current geographic location, wherein the first page comprises: an identity authentication trigger page;

the step S130 may include: displaying the second content data on a second page based on the geographic attribute tag and the identity attribute tag, wherein the second page comprises: at least one of the identity authentication page, the authentication waiting page and the authentication result display page.

In this embodiment, based on the geographic attribute tag of the current geographic location, the first content data is displayed on the identity authentication trigger page of the terminal device performing identity authentication, and the first content data may be displayed in a full screen or in an area. The full screen presentation may be: the first content data is presented within the entire screen of the terminal device. And the area display is used for displaying the first content data in a partial area of a screen of the terminal equipment. Fig. 2 is a diagram illustrating a full screen display of content data. Fig. 3 is a schematic diagram illustrating a region of content given to data. The left part of fig. 3 shows the content data provided in the embodiment of the present invention, and the right part shows the information related to authentication.

In fig. 4, the identity triggering page shows the first content data, and the identity authentication page, the authentication waiting page, and the authentication result showing page all show the second content data.

The identity authentication trigger page may be: the identity authentication page triggers a detection page of the operation. The identity authentication page may be: a page for performing identity authentication; the authentication wait page may be: after the identity information of the user is collected, the identity authentication information is submitted to a page of an authentication system waiting for an authentication result.

In some embodiments, the method further comprises:

receiving a first operation of an identity authentication trigger page of a display object;

switching from the authentication trigger page to the authentication page based on the first operation.

And after entering the identity authentication page, displaying the second content data in a partial area of the identity authentication page. The display screen of the terminal equipment can comprise: a first region and a second region; the first region and the second region do not overlap with each other; the second content data is displayed in the first area, and various information related to identity authentication, such as prompt information of identity authentication, an input box of identity authentication and the like, is displayed in the second area.

Optionally, the step S110 may include: and sending the geographic attribute label to a server, and receiving the first content data returned by the server based on the geographic attribute label.

Further optionally, the step S110 may further include locally querying the first content data according to the geographic attribute tag.

In some embodiments, the terminal device sends the geographic attribute tag to the server, and the server selects the first content data after receiving the first content data, and returns the selected first content data to the terminal device, so that the terminal device can receive the first content data adapted to the geographic attribute tag.

In other embodiments, one or more alternative content data are stored locally on the terminal device, and the first content data may be queried locally based on a geographic attribute tag.

In some embodiments, the step S130 may include at least one of: sending the geographic attribute label and the identity attribute label to a server, and receiving the second content data returned by the server based on the geographic attribute label and the identity attribute label;

In this embodiment, the terminal merges and sends the geographic attribute tag and the identity attribute tag to the server, the service returns the second content data to the terminal device after matching the geographic attribute tag and the identity attribute tag, and the terminal device receives the second content data and displays the second content data.

Of course, the terminal device may also query the second content data locally based on the geographic attribute tag and the identity attribute tag.

If the terminal device receives the first content data and the second content data from the server, in order to reduce the delay, the terminal device may establish a dedicated transmission channel with the server, for example, the dedicated transmission channel may include: a transmission tunnel, etc.; and the terminal equipment and the server perform data interaction before so as to realize low-delay transmission of various information.

Optionally, the method further comprises:

receiving alternative content data sent by the server based on the geographic attribute tag; for example, the server may periodically send the alternative content data to the terminal device based on the geographic attribute tag of the terminal device, or when the server acquires new content to the data, the server pushes the temporarily new content to the terminal device, so that the terminal device may store one or more alternative content data adapted to its own geographic attribute tag.

The step S110 may include:

and selecting the first content data display from the alternative content data according to a preset selection strategy.

In this embodiment, the predetermined selection policy may be selection basis information for selecting the first content data to be displayed from the candidate content data.

The predetermined selection policy may include: various side classes such as a random selection strategy and a polling strategy.

For example, the terminal device may randomly select one of the candidate content data as the currently displayed first content data according to a random selection policy.

For another example, the terminal device may sequentially select one of the candidate content data as the first content data to be displayed according to a polling mechanism according to a polling policy.

For another example, the selecting the first content data presentation from the alternative content data according to the predetermined selection policy includes:

calculating a displayed ratio according to the times to be displayed and the displayed times of the alternative content data;

and selecting the alternative content data which is obtained by summing the displayed ratios as the first content data for displaying.

For example, the selecting the first content data presentation from the alternative content data according to a predetermined selection policy includes:

and preferentially selecting content data with high Bidding price from the candidate content data as the first content data to be displayed based on a Real Time Bidding (RTB) protocol.

The step S130 may include: and selecting and displaying second content data matched with the identity attribute label from the alternative content data.

In this embodiment, when the second content data is selected, the second content data is not directly received from the server, but the second content data adapted to the identity attribute tag of the current display object is selected from the candidate content data and displayed based on local query, so that on one hand, the time delay of the terminal device for obtaining the second content data can be reduced, on the other hand, the phenomenon that display is not smooth due to the fact that the display position of the content data does not display the content data or is blocked and the like because of large time delay can be avoided, and on the other hand, the terminal device does not need to maintain the connection with the server in the network in real time. .

In this embodiment, if there are a plurality of candidate content data that are adapted to the same geographic attribute tag and the same identity attribute tag, one or more candidate content data may be selected as the second content data to be displayed according to a pre-screening policy, for example, based on the RTB protocol, the candidate content data of the bid draft is preferentially selected as the second content data to be displayed.

In some embodiments the method further comprises:

acquiring sight line information of the display object;

For example, the sight line information of the display object is detected based on the through hole positioning or the eye tracker, for example, the sight line direction information of the display object, the stay time length information of the sight line of the display object in the same sight line direction, the eye rotation information, and the like are detected.

According to the sight line information, the attention information of the first content data and/or the second content data is determined, and the attention information may include at least one of the following:

determining whether the sight of the display object falls in a display area of the first content data and/or the second content data or not according to the sight direction information, if so, determining that the display object has attention to the corresponding content data, otherwise, determining that the display object does not pay attention to the content data;

determining the attention degree of the sight line to the first content data and/or the second content data when the sight line falls into the display area of the content data according to the stay time length information; and if the stay time is compared with different preset time, determining the attention degree.

And determining the frequency of the display object falling into the display area of the content data according to the eye rotation information and/or the stay times in the content data display process, and determining whether the display object corresponds to the content data and/or the attention degree and other information according to the frequency.

As shown in fig. 5, the present embodiment provides a content data processing method, including:

step S210: receiving a geographic attribute label of a position where terminal equipment is located;

step S220: sending first content data to the terminal equipment based on the geographic attribute tag;

step S230: receiving an identity attribute label of a display object of the terminal equipment;

step S240: and sending second content data to the terminal equipment based on the geographic attribute label and the identity attribute label.

The processing method of the content data provided by the embodiment may be a method applied to a server, and the server may be a content server capable of providing the content data to the terminal device. The server receives the geographic attribute label and the identity attribute label from the terminal equipment, and can select corresponding first content data and second content data to transmit to the terminal equipment through modes such as label matching and assist the terminal equipment in accurately delivering the content data.

In this embodiment, the description of the first content data, the second content data, the geographic attribute tag, and the identity attribute tag may refer to the foregoing embodiments.

Further, the step S220 may include: sending alternative content data matched with the geographic attribute label to the terminal equipment regularly or irregularly; for example, the alternative content data is periodically sent to the terminal device, for example, the server sends new alternative content data to the terminal device when receiving new alternative content data adapted to the geographic attribute tag.

In still other embodiments, the method further comprises: sending a processing request to the terminal device, where the processing request may include: a deletion request for deleting the alternative content data which are not required to be displayed any more; the processing request may further include: the display state data can be data such as the display times, single display duration, click rate or viewing rate of the alternative content data counted or recorded by the terminal device, and thus, the server can obtain the display state data of the alternative content data and dynamically adjust the alternative content data of the geographical position where the terminal device is located so as to obtain more accurate display and user experience; or, the display of the alternative content data is monitored by acquiring the display state data.

As shown in fig. 6, the present embodiment provides a content data processing apparatus including:

a first presentation module 110, configured to present the first content data based on the geographic attribute tag;

a first obtaining module 120, configured to obtain an identity attribute tag of a display object;

a second displaying module 130, configured to display second content data based on the geographic attribute tag and the identity attribute tag.

The content data processing apparatus provided in this embodiment may be an apparatus applied to a terminal device. In this embodiment, the first display module 110, the first obtaining module 120, and the second display module 130 may be program modules, and the storage module is stored in a storage medium and executed by a processor, so as to implement displaying of the first content data set and the second content data set, obtaining of the identity attribute tag, and the like.

Optionally, the first obtaining module 120 includes at least one of:

In this embodiment, the first collecting unit and the second collecting unit may be sub-modules of the first obtaining module 120, and the first collecting unit may collect the identity authentication information and obtain the corresponding identity attribute tag according to the identity authentication information. The second acquisition unit acquires appearance characteristic information of the display object and acquires the identity attribute label of the display object according to the appearance characteristic information.

Optionally, the first acquisition unit is specifically configured to perform at least one of: receiving identity information of the display object; scanning the identity document of the display object to obtain identity document information; and collecting the biological characteristic information of the display object.

Here, receiving the identity information of the display object may include: and receiving the identity information of the display object by using a man-machine interaction interface such as a mouse, a keyboard, a touch screen, a voice interaction system and the like, and receiving the identity information provided by an external device by using a communication interface such as a network interface or an antenna and the like.

In some embodiments, the first acquisition unit may be an image scanning module or a camera, and may acquire the biometric information of the display object in a scanning manner or an image acquisition manner. The biometric information may include: and obtaining face characteristics, fingerprint characteristics, iris characteristics and the like through face recognition.

Optionally, the apparatus further comprises:

the second display module 130 includes:

In this embodiment, the apparatus further includes: the second obtaining module obtains the state information of the display object, where the state information may be: and displaying state information such as the emotional state of the object, the use state of the mobile terminal, the movement state, the sight line state and the like.

The second obtaining module and the first determining module may also be program modules, and can achieve obtaining of the state information and determining of the display parameter after being executed by the processor. The first determination module determines a presentation parameter of the second content data. In some embodiments, the presentation parameters may include: the display duration, the display start-stop time, the display mode and the like. In still other embodiments, if the status information includes: and displaying the sight line state of the object, and determining the display area of the second content data. For example, by image acquisition or the like, it is determined that the display object squints into eyes to watch the terminal device, and it may be considered that the display object may have a sight fault or is far away from the sight fault, and the second content data may be displayed in a first size, otherwise, the second content data may be displayed in a second size, and the first size may be larger than the second size; therefore, intelligent display can be dynamically carried out according to the sight line state of the display object, and the experience satisfaction degree of the user is improved again.

Optionally, the determining unit is configured to perform at least one of:

Further, the determining unit is configured to perform at least one of:

if the sight line information indicates that the sight line of the display object is located in a display area of the terminal equipment, determining a fourth display parameter, wherein the fourth display parameter is used for maintaining the display of the second content data; and if the sight line information indicates that the sight line of the display object is located outside the display area, determining a fifth display parameter, wherein the fifth display parameter is used for terminating or stopping the display of the second content data.

Still further, the determining unit is configured to perform at least one of:

In addition, the first displaying module 110 is specifically configured to display the first content data on a first page based on a geographic attribute tag of a current geographic location;

the second displaying module 130 is specifically configured to display the second content data on a second page based on the geographic attribute tag and the identity attribute tag, where the second page includes: at least one of the identity authentication page, the authentication waiting page and the authentication result display page.

Optionally, wherein the first page comprises: the authentication trigger page or the authentication front page, but is not limited to the authentication trigger page or the authentication front page.

Optionally, the first displaying module 110 is specifically configured to display at least one piece of the first content data at a first display position of the first page;

the second display module 130 is specifically configured to display at least one piece of the second content data at a second display position of the identity authentication page; entering the authentication waiting page from the identity authentication page; displaying at least one second content data at a third display position of the authentication wait page; entering the authentication result display page from the authentication waiting page; and displaying at least one piece of second content data at a fourth display position of the authentication result display page.

Optionally, the first display module 110 is specifically configured to execute at least one of the following: sending the geographic attribute tag to a server, and receiving the first content data returned by the server based on the geographic attribute tag; locally querying the first content data according to the geographic attribute tag;

further optionally, the second display module 130 is specifically configured to at least one of:

In some embodiments, the apparatus further comprises:

the first presentation module 110 is specifically configured to select the first content data from the candidate content data for presentation according to a predetermined selection policy;

the second presentation module 130 is specifically configured to select and present second content data adapted to the identity attribute tag from the candidate content data.

In this embodiment, a first receiving module in the apparatus receives a plurality of candidate content data adapted to attributes of the geotag, and the first presenting module 110 presents the candidate content data in sequence according to a predetermined selection policy. When the second content data is selected to be displayed, one or more of the candidate content data matched with the geographic attribute label is selected as the second content data to be displayed based on the identity attribute label of the display object.

Optionally, the apparatus comprises:

As shown in fig. 7, the present embodiment also provides a content data processing apparatus, including:

a second receiving module 210, configured to receive a geographic attribute tag of a location where the terminal device is located;

a first sending module 220, configured to send first content data to the terminal device based on the geographic attribute tag;

a third receiving module 230, configured to receive an identity attribute tag of a display object of the terminal device;

a second sending module 240, configured to send second content data to the terminal device based on the geographic attribute tag and the identity attribute tag.

The processing device of the content data may be a processing device applied in a server. The second receiving module 210, the first sending module 220, the second receiving module 210, the third receiving module 230, and the second sending module 240 may also be program modules, and after the program modules are executed by a processor (e.g., a central processing unit, a digital signal processor, a microprocessor, a programmable array, or an application specific integrated circuit), the receiving of the geographic attribute tag, the selecting and sending of the first content data, the receiving of the identity attribute tag, and the selecting and sending of the second content data can be realized.

Optionally, the first sending module 220 may be configured to send, periodically or aperiodically, the alternative content data adapted to the geographic attribute tag to the terminal device; for example, the alternative content data is periodically sent to the terminal device, for example, the server sends new alternative content data to the terminal device when receiving new alternative content data adapted to the geographic attribute tag. In still other embodiments, the method further comprises: sending a processing request to the terminal device, where the processing request may include: a deletion request for deleting the alternative content data which are not required to be displayed any more; the processing request may further include: the display state data can be data such as the display times, single display duration, click rate or viewing rate of the alternative content data counted or recorded by the terminal device, and thus, the server can obtain the display state data of the alternative content data and dynamically adjust the alternative content data of the geographical position where the terminal device is located so as to obtain more accurate display and user experience; or, the display of the alternative content data is monitored by acquiring the display state data.

As shown in fig. 8, the present embodiment provides an electronic apparatus including:

a memory;

a processor coupled to the memory and configured to implement the method of any of claims 1 to 11 or 12 by executing computer-executable instructions located on the memory.

The memory can be various types of memories, such as random access memory, read only memory, flash memory, and the like. The memory may be used for information storage, e.g., storing computer-executable instructions, etc. The computer-executable instructions may be various program instructions, such as object program instructions and/or source program instructions, and the like.

The processor may be various types of processors, such as a central processing unit, a microprocessor, a digital signal processor, a programmable array, a digital signal processor, an application specific integrated circuit, or an image processor, among others.

The processor may be connected to the memory via a bus. The bus may be an integrated circuit bus or the like.

In some embodiments, the electronic device may further include: a communication interface, which may include: a network interface, e.g., a local area network interface, a transceiver antenna, etc. The communication interface is also connected with the processor and can be used for information transceiving.

In some embodiments, the electronic device also includes a human interaction interface, which may include various input and output devices, such as a keyboard, a touch screen, and the like, for example.

The electronic device may be the terminal device, and may be configured to perform interaction of content data, and transceiving of a geographic attribute tag and/or an identity attribute tag by a server. If the electronic device is a terminal device, the content data processing method provided in any of the foregoing technical solutions of the first aspect may be executed. If the electronic device is a terminal device, it may be a PC, a projector, or other various electronic devices.

The electronic device may be the aforementioned server, may be configured to perform various content interactions with the terminal device, and may be configured to send one or more of the alternative content data, the first content data, and the second content data to the terminal device, and may be configured to execute one or more of the aforementioned content data processing methods applied to the server. If the electronic device is a server, it may be any of various content servers such as an advertisement server that can store or acquire content data.

The present embodiments provide a computer storage medium having stored thereon computer-executable instructions; after being executed, the computer-executable instructions can be applied to a content data processing method provided by one or more technical schemes in a terminal device or a server.

The computer storage medium may be various recording media including a recording function, for example, various storage media such as a CD, a floppy disk, a hard disk, a magnetic tape, an optical disk, a usb disk, or a removable hard disk. The computer storage medium may be a non-transitory storage medium, and the computer storage medium may be readable by a processor, so that after the computer executable instructions stored in the computer storage mechanism are acquired and executed by the processor, the content data processing method provided by any one of the foregoing technical solutions can be implemented, for example, the content data processing method applied to the terminal device or the content data processing method applied to the application server is executed.

The present embodiments also provide a computer program product comprising computer executable instructions; the computer-executable instructions, when executed, enable the method provided by any one of claims 1 to 11 or 12 to be carried out.

Including a computer program tangibly embodied on a computer storage medium, the computer program including program code for performing the method illustrated in the flow chart, the program code may include instructions corresponding to performing the steps of the method provided by embodiments of the present invention.

In this embodiment, the computer program may be an Application (Application) or a program component in an operating system; the form of the computer program is various, and the above is merely an example, and when the computer program is specifically implemented, the computer program is not limited to any one of the above.

Several specific examples are provided below in connection with any of the embodiments described above:

example 1:

as shown in fig. 9 to 12, in the present example, the terminal device provides identity authentication, which may be divided into a plurality of stages, respectively:

waiting, namely waiting for identity authentication;

starting identity authentication;

in the authentication, the identity information is collected for identity authentication;

an authentication result comprising: display of authentication results, etc.;

authentication completion waits.

In the present example, there are provided ad spots 1 to 4, wherein the ad spot 1 is for presenting the aforementioned first content data; ad spots 2, 3 and 4 may be used to present the aforementioned second content data.

Ad slot 1 has the following characteristics:

the display time is as follows: the user performs carousel display during queuing and transaction in a hotel lobby; the user here is the aforementioned display object; the presentation object may in some cases be a mobile device with information collection, e.g. a low altitude automatic airplane, a ground mobile robot, etc.;

the characteristics are as follows: supporting a composite tag, the composite tag comprising: the geographic location and geographic attributes of the geographic location, such as "Beijing + high-end travel" shown in FIG. 9.

Ad slot 2 has the following characteristics:

the display time is as follows: loading when the user swipes the identity card;

the characteristics are as follows: the method can be accurately delivered to target users according to a combined label, such as Beijing plus high-end business travel plus man plus 25-35 years old. The combined label is a combination of the geographic attribute label and the identity attribute label, and refer to fig. 10 specifically.

Advertisement 3 has the following characteristics:

the display time is as follows: in the identity authentication process;

the characteristics are as follows: the method can be accurately delivered to target users according to a combined label, such as Beijing plus high-end business travel plus man plus 25-35 years old. The combined label is a combination of the geographic attribute label and the identity attribute label, which can be referred to fig. 11 specifically.

The ad slot 4 has the following characteristics:

the display time is as follows: displaying an authentication result;

the characteristics are as follows: the method can be accurately delivered to target users according to a combined label, such as Beijing plus high-end business travel plus man plus 25-35 years old. The combined label is the combination of the geographic attribute label and the identity attribute label; the real and accurate touch can be achieved based on the user identity and the camera identification, and specific reference can be made to fig. 12.

The process in which the terminal device displays advertisements 1 to 4 corresponding to the advertisement slots 1 to 4 in this example may be as follows:

detecting that a hotel guest places an identity document in an authentication area;

the terminal equipment exits the content data to be displayed and enters a display state;

entering a presentation state, generating a content request based on the geographic attribute tags, in this example an advertisement request;

after the advertisement is requested, displaying the advertisement 1 matched with the geographic attribute label at the advertisement space 1;

capturing facial features of the guest, such as eye, mouth, lip, nose and contour features, for example, locating a predetermined number of keypoints, such as 240 keypoints, in the captured face image; the key points represent the face characteristics of the guest, and the key point data is submitted to an authentication system such as a public security department and the like for authentication to obtain an authentication result; the identification is carried out through the collected face information, and information such as gender, race, expression, ornaments, beard, facial actions and the like of the guest is identified, so that the identity attribute label of the guest is generated.

When the identity document information is collected, displaying the advertisement 2 matched with the identity attribute label and the geographic attribute label of the guest at the advertisement space 2;

during the authentication process, displaying the advertisement 3 matched with both the identity attribute label and the geographic attribute label of the guest at the advertisement space 3;

and synchronously displaying the advertisement 3 matched with the identity attribute label and the geographic attribute label of the guest at the advertisement space 4 when the authentication result is displayed.

Fig. 13 is a schematic diagram of a circular display of 4 advertisement spots provided in this example, in which advertisement spot 1 displays advertisement 1 matched with the geographic attribute tag, and advertisement spots 2, 3 and 4 display advertisements 2, 3 and 4 matched with the geographic attribute tag and the identity attribute tag. Thus, the terminal device performs a cycle from the first content data to the second content data presentation without completing the identity authentication of a user; so as to reciprocate.

In the several embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described device embodiments are merely illustrative, for example, the division of the unit is only a logical functional division, and there may be other division ways in actual implementation, such as: multiple units or components may be combined, or may be integrated into another system, or some features may be omitted, or not implemented. In addition, the coupling, direct coupling or communication connection between the components shown or discussed may be through some interfaces, and the indirect coupling or communication connection between the devices or units may be electrical, mechanical or other forms.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed on a plurality of network units; some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, all the functional units in the embodiments of the present invention may be integrated into one processing module, or each unit may be separately used as one unit, or two or more units may be integrated into one unit; the integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.

Those of ordinary skill in the art will understand that: all or part of the steps for implementing the method embodiments may be implemented by hardware related to program instructions, and the program may be stored in a computer readable storage medium, and when executed, the program performs the steps including the method embodiments; and the aforementioned storage medium includes: various media capable of storing program codes, such as a removable Memory device, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, and an optical disk.

The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.

Claims

1. A content data processing method, characterized by comprising:

displaying first content data on a first page based on the geographic attribute label of the current geographic position; the first content data is matched with the geographic attribute tag, and the first page at least comprises an identity authentication trigger page or an identity authentication front page;

acquiring an identity attribute label of a display object;

displaying second content data on a second page based on the geographic attribute tag and the identity attribute tag, wherein the second content data is simultaneously adapted to the geographic attribute tag and the identity attribute tag, and the second page comprises: at least one of the identity authentication page, the authentication waiting page and the authentication result display page.

2. The method of claim 1,

the obtaining of the identity attribute label of the display object includes at least one of:

3. The method of claim 2,

the collecting of the identity authentication information of the display object comprises at least one of the following steps:

receiving identity information of the display object;

and collecting the biological characteristic information of the display object.

4. The method of claim 1,

the method further comprises the following steps:

displaying second content data on a second page based on the geographic attribute tag and the identity attribute tag, including:

and displaying the second content data according to the display parameters.

5. The method of claim 4,

6. The method of claim 5,

determining, according to the location information, a presentation parameter of the second content data, including at least one of:

7. The method of claim 5,

determining a display parameter of the second content data according to the sight line information, wherein the display parameter comprises at least one of the following:

8. The method of claim 5,

determining presentation parameters of the second content data according to the use state information of the mobile device used by the presentation object, wherein the presentation parameters comprise at least one of the following:

9. The method of claim 1, wherein;

the geographic attribute tag based on the current geographic position shows first content data on a first page, and comprises:

entering the authentication waiting page from the identity authentication page;

10. The method according to any one of claims 1 to 9,

the geographic attribute tag based on the current geographic position shows first content data on a first page, and comprises at least one of the following: sending the geographic attribute tag to a server, and receiving the first content data returned by the server based on the geographic attribute tag;

11. The method of claim 10,

the displaying of second content data on a second page based on the geographic attribute tag and the identity attribute tag includes at least one of:

12. The method of claim 11,

the method further comprises the following steps:

13. The method of claim 1,

the method comprises the following steps:

acquiring sight line information of the display object;

14. A method for processing content data, comprising:

sending first content data to the terminal equipment based on the geographic attribute tag; the first content data is used for being displayed on a first page by the terminal equipment, the first content data is matched with the geographic attribute tag, and the first page at least comprises an identity authentication trigger page or an identity authentication front page;

sending second content data to the terminal equipment based on the geographic attribute label and the identity attribute label; wherein the second content data is used by the terminal device to be displayed on a second page, the second content data is simultaneously adapted to the geographic attribute tag and the identity attribute tag, and the second page includes: at least one of the identity authentication page, the authentication waiting page and the authentication result display page.

15. A content data processing apparatus characterized by comprising:

the first display module is used for displaying first content data on a first page based on the geographic attribute label of the current geographic position; the first content data is matched with the geographic attribute tag, and the first page at least comprises an identity authentication trigger page or an identity authentication front page;

a second display module, configured to display second content data on a second page based on the geographic attribute tag and the identity attribute tag, where the second content data is simultaneously adapted to the geographic attribute tag and the identity attribute tag, and the second page includes: at least one of the identity authentication page, the authentication waiting page and the authentication result display page.

16. The apparatus of claim 15,

the first obtaining module includes at least one of:

17. The apparatus of claim 16,

the first acquisition unit is specifically configured to execute at least one of:

receiving identity information of the display object;

and collecting the biological characteristic information of the display object.

18. The apparatus of claim 15,

the device further comprises:

the second display module comprises:

19. The apparatus of claim 18,

the determining unit is specifically configured to determine the display parameter of the second content data according to at least one of the position information and the sight line information of the display object and the use state information of the mobile device used by the display object.

20. The apparatus of claim 19,

the determining unit is configured to perform at least one of:

21. The apparatus of claim 19,

the determining unit is configured to perform at least one of:

22. The apparatus of claim 19,

the determining unit is configured to perform at least one of:

23. The apparatus of claim 15,

24. The apparatus of any one of claims 15 to 23,

the first display module is specifically configured to execute at least one of: sending the geographic attribute tag to a server, and receiving the first content data returned by the server based on the geographic attribute tag;

25. The apparatus of claim 24,

26. The apparatus of claim 25,

the device further comprises:

27. The apparatus of claim 15,

the device comprises:

28. An apparatus for processing content data, comprising:

a first sending module, configured to send first content data to the terminal device based on the geographic attribute tag; the first content data is used for being displayed on a first page by the terminal equipment, the first content data is matched with the geographic attribute tag, and the first page at least comprises an identity authentication trigger page or an identity authentication front page;

a second sending module, configured to send second content data to the terminal device based on the geographic attribute tag and the identity attribute tag; wherein the second content data is adapted to the geographic attribute tag and the identity attribute tag at the same time, the second content data is used by the terminal device for being displayed on a second page, and the second page includes: at least one of the identity authentication page, the authentication waiting page and the authentication result display page.

29. An electronic device, comprising:

a memory;

a processor coupled to the memory for enabling implementation of the method provided in any one of claims 1 to 13 or 14 by execution of computer executable instructions located on the memory.

30. A computer storage medium having stored thereon computer-executable instructions; the computer-executable instructions, when executed, enable the method provided by any one of claims 1 to 13 or 14 to be carried out.

31. A computer program product, characterized in that the computer program product comprises computer executable instructions; the computer-executable instructions, when executed, enable the method provided by any one of claims 1 to 13 or 14 to be carried out.