KR20150034925A - Method for searching image and recording-medium recorded program thereof - Google Patents

Abstract

Disclosed are an advertisement method and an advertisement apparatus using a display device of a store. The advertisement method performed in server equipment by an embodiment of the present invention includes the following steps of: determining a promotion class of a membership store using information of customers who see an advertisement; matching advertisement content depending on the promotion class; and including the advertisement content as an image schedule of content displayed on a display device of the membership store. The present invention is also able to maximize the effect of an advertisement by providing customer-based advertisement content by analyzing customers who see the advertisement.

Description

TECHNICAL FIELD [0001] The present invention relates to an advertising method and apparatus using a display device of a store,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to advertising, and more particularly, to an advertising method and apparatus using a display device of an offline store.

In recent years, a display device installed in an offline store or the like has been widely used as a publicity medium. For example, in a hospital, a clothing store, etc., a display device such as a large-sized TV is installed and the store information such as a new product is promoted through the display device, or living information useful for customers is provided.

Typically, the content displayed on the display device in the store itself is directly or externally produced and scheduled for use. Accordingly, a large cost is required for the production cost of the content and the operation and management of the system.

Also, the display device is used as an advertisement medium. It is difficult for an advertiser to decide how many advertisers are to be performed and to determine the advertisement cost because it is difficult to accurately determine how many customers and the desired customers are exposed.

SUMMARY OF THE INVENTION Accordingly, the present invention has been made to solve the above-mentioned problems occurring in the prior art, and it is an object of the present invention to provide a display device for a store which can reduce the cost of producing contents, And to provide an advertising method and apparatus using the same.

It is another object of the present invention to provide an advertising method and apparatus using a display device of a store that provides a customer-based advertisement content so as to maximize the advertising effect.

Another object of the present invention is to provide an advertising method and apparatus using a display device of a store that can increase the advertisement effect of member stores by sharing advertisements among stores.

Other objects of the present invention will become more apparent through the following preferred embodiments.

According to an aspect of the present invention, there is provided an advertisement method performed in a server device, the advertisement method comprising: determining a publicity rating of a member store calculated using information on an advertisement-exposed customer; Matching the advertisement content according to the PR rating; And causing the advertisement content to be included as a video schedule for the content displayed on the display device of the member store, and a program for executing the method, Is provided.

Here, it is preferable that at least any one of the number of persons, sex, and age is acquired by analyzing the image by the display device or a camera provided in the periphery, and based on the acquired information and the position of the advertisement store, The grade can be determined.

The step of matching the advertisement content may be performed so as to determine a minimum amount according to the promotion level and to perform an auction processing starting from the lowest amount to determine an advertisement content paying a maximum amount.

In addition, the step of matching the advertisement contents may be performed to match the advertisement contents according to the contents provided to the member store and set as the image schedule.

In addition, the image schedule may be set such that the advertisement content has an exposure time corresponding to the PR rating.

Calculating an exposure score based on a publicity rating of the member store and an exposure time of the advertisement content; Determining an exposure amount based on the exposure score and a PR rating of an advertisement target store; And exposing the advertisement of the member store to the display device of the advertisement target store by the exposure amount.

In addition, in the advertisement method performed in the server device, a step of determining a publicity rating of a member store calculated using information on the customers to which the advertisement is exposed is determined. Calculating an exposure score corresponding to the advertisement level and the advertisement exposure time set in the member store; Selecting an advertisement content to be exposed during the advertisement exposure time as a video schedule for contents displayed on a display device of the member store; And determining an exposure amount according to the exposure score and the advertisement level of the advertisement target store and exposing the advertisement of the member store to the display device of the advertisement target store by the exposure amount, There is provided a recording medium in which a program for executing the method is recorded so that the computer can read the program.

Here, it is preferable that at least any one of the number of persons, sex, and age is acquired by analyzing the image by the display device or a camera provided in the periphery, and based on the acquired information and the position of the advertisement store, The grade can be determined.

According to another aspect of the present invention, there is provided an information processing system including a storage unit for storing store information including a publicity rating and a location for a member store; A rating determiner for determining the publicity rating using information on customers who are exposed to advertisements through a display device provided in the member store; An advertisement matching unit for matching advertisement contents according to the PR rating; And a schedule generator configured to include the advertisement content as a video schedule for the contents displayed on the display device.

According to the present invention, it is possible to display advertisement contents in exchange for providing contents as a video schedule of a display device, thereby reducing the cost of producing contents.

In addition, according to the present invention, by analyzing the customers who are exposed to the advertisement, it is possible to maximize the advertising effect by providing the advertisement contents based on the customer.

In addition, according to the present invention, by sharing advertisements among stores, it is possible to reduce the cost required for the advertisement, thereby enabling more effective advertisement.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram schematically illustrating an overall system for an advertisement service using a display device of a store according to an embodiment of the present invention; FIG.
FIG. 2 is a flowchart illustrating an advertisement service processing process performed in a server apparatus according to an embodiment of the present invention; FIG.
FIG. 3 is a table illustrating membership information of member stores including a publicity rating according to an exemplary embodiment of the present invention; FIG.
FIG. 4 is a flowchart illustrating an advertisement content scheduling process of a merchant store performed in a server apparatus according to another embodiment of the present invention. FIG.
5 is a block diagram illustrating a configuration of a service server that provides an advertisement service using a display device of a store according to an embodiment of the present invention.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout the specification and claims. The description will be omitted.

1 is a block diagram schematically illustrating an entire system for an advertisement service using a display device of a store according to an embodiment of the present invention.

1, the entire system according to the present embodiment includes a display device 10, management devices 20-1, 20-2, ..., 20-n (collectively referred to as 20 hereinafter), a service server 30, And a database 40.

The display device 10 is an apparatus for displaying images such as an LCD and an LED OLED, and may be a general digital TV, a monitor, or the like. The display device 10 will be apparent to those skilled in the art and will not be described in further detail.

Recently, the display device 10 is installed and operated in various places such as a clothing store, a hospital, a beauty shop, a restaurant, and a train station. Hereinafter, a place where the display device 10 is installed and operated will be referred to as a store, and the service server 30 manages stores that use the advertisement service according to the present embodiment as a member store.

The member store is provided with a management device 20 that provides image data processed by the display device 10 according to a schedule. That is, the management device 20 schedules various media contents and reproduces the contents according to the schedule (hereinafter, referred to as a video schedule) and outputs the contents through the display device 10. For example, the management device 20 may be a computer and may acquire media content and / or image schedules from the service server 30 over the network.

Here, the generation of the image schedule may be performed by the management apparatus 20, and according to another example, the service server 30 may generate the image schedule and provide the image schedule to the management apparatus 20 through the network. In this case, the operator of the store does not have to directly perform the scheduling of the contents, and the display system can be operated conveniently.

Hereinafter, the service server 30 directly generates a video schedule of each store and provides it to the management device 20.

The service server 30 may convert the member information about member stores into a database as described above. In addition, the database 40 includes a contents DB in which contents to be displayed on the display device 10 of member stores are stored, and an advertisement DB in which advertisement contents are stored.

Hereinafter, the manner in which the service server 30 provides the advertisement service using the display device 10 of the member store will be described in detail.

FIG. 2 is a flowchart illustrating an advertisement service processing process performed in a server apparatus according to an exemplary embodiment of the present invention. FIG. 3 is a table illustrating membership information of member stores including a publicity rating according to an exemplary embodiment of the present invention. to be.

Referring to FIG. 2, the service server 30 determines a publicity rating of a member store (S10). Customers who are exposed to the display device 10 provided for each store (for example, viewing the screen of the display device 10) may be different. It is easy to say how many people view an image displayed on the display device 10, whether it is mainly a woman or a man, and how the age of the main audience becomes an important factor in performing an advertisement.

Accordingly, the service server 30 analyzes the customers exposed to the display device 10 for each member store to determine the PR rating. Here, the location of the store can also be used in determining the PR rating. Typically, stores located in the city center and outskirts of the city are likely to differ in the number of visitors and age groups.

In addition, the information about the display device may be used for determining the PR rating. However, the PR level may be set differently according to the specification (screen size, etc.) of the display device 10, the number, and the like. As the screen size of the display device 10 is large and the number is large, the advertisements can be more easily exposed to customers, so that the PR rating can be increased.

Referring to FIG. 3 together, the service server 30 determines a publicity rating according to the location, the number of exposed customers, the age group and the sex of each member store, and manages the publicity rating do.

Analysis of the customer situation can be performed by people visiting the store directly or monitoring the customer status through CCTV video. Of course, this approach can take human resources as people have to do their own analysis.

According to another example according to another method, it is possible to infer the customer status by using the settlement information paid by the card in the store. According to the settlement information, basic personal information (gender, age) of the owner of the card can be confirmed, and the number of people can be determined by the number of settlement.

According to another example, in the case of the number of exposed customers, the number of users connected to a communication router (for example, an access pointer (AP) having a wifi function, etc.) provided in the corresponding store may be used .

According to another embodiment, the image captured by the display device 10 itself or a camera provided in the periphery thereof may be analyzed to calculate the customer status. For example, the customer status such as how many people are included in the image using the face recognition technology from the photographed images, and how the gender is included is analyzed at intervals of a predetermined time (for example, one minute). In other words, the customer status of the member store can be collected through analysis of the image taken by the camera installed in the store.

As shown in the drawing, according to an example, each member store may be set in advance with respect to the time when the advertisement is exposed (advertisement exposure time (based on 24 hours a day)). The ad exposure time will be set by the operator of the store. According to another example, since the service server 30 can post an advertisement to a member store in exchange for providing the media content for free, the advertisement exposure time may be set according to the provided media content. As an easy example, the ad exposure time may be proportional to the amount of content provided.

Referring again to FIG. 2, the service server 30 matches the advertisement contents according to the determined advertisement level (S20). That is, the service server 30 selects advertisement contents corresponding to the advertisement level of the customer's store. Here, the advertisement content refers to content according to an advertisement displayed on one or more display devices 10 operated in the member store.

The higher the PR rating, the higher the advertising cost, so that the advertising content paying the advertising cost that matches the PR rating can be matched. For example, the service server 30 can determine the lowest amount according to the determined promotion level, and perform the auction processing starting from the lowest amount. That is, the advertiser is provided with information (store name, location, customer status, PR rating, etc.) of the store where the advertisement is performed, and the advertisement content of the advertiser paying the highest amount of money higher than the lowest amount, .

In addition, the advertisement contents corresponding to the media contents provided to the member store and set as the video schedule may be matched. In other words, if a media store associated with medical information is included as a video schedule for a merchant store, the ad content associated with medical care may be prioritized.

When the advertisement contents match, the service server 30 causes the corresponding advertisement contents to be included as the image schedule of the store (S30). When the service server 30 directly generates the image schedule, the image schedule may be generated so as to include the advertisement content and transmitted to the management apparatus 20 of the store. When the management apparatus 20 directly generates the image schedule, Information on the content and the exposure time can be transmitted to the management apparatus 20.

Here, according to an example, the service server 30 may set an image schedule so that the advertisement content has an exposure time corresponding to the PR rating. That is, a publicity rating can be used in setting the exposure time of the general media contents and the advertisement contents. As an easy example, the higher the publicity rating, the longer the exposure time of the general contents than the advertisement contents can be set. For the sake of comprehension, for example, a Class A store can be set to expose 1 minute of ad content every 10 minutes, and a Class B store can be set to expose 1 minute of ad content every 8 minutes.

According to the present embodiment, by exposing the advertisement contents through the display device 10 of the member store, it is possible to perform advertisement to the customers visiting the store. In the store position, And so on. In addition, according to one example, the store operator may be provided with a part of the advertising cost by the advertisement contents as compensation.

There may be a desire to perform advertisements for their stores in the store operating state that exposes the advertising content to the display device 10. [ Accordingly, the service server 30 may provide an advertisement service for exposing mutual advertisements between member stores. As an easy example, in the A store, advertisements of the B store are exposed, while in the B store, the advertisements of the A store are exposed. For such a process, it is necessary to provide an advertisement service capable of obtaining a similar level of advertisement effect as possible, since the advertising effect may be different for each store. For this, the publicity rating of each store as described above can be used have.

FIG. 4 is a flowchart illustrating a process of scheduling advertisement contents of a member store performed in a server apparatus according to another embodiment of the present invention.

Referring to FIG. 4, the service server 30 calculates the exposure score according to the advertisement level of the member store and the exposure time of the advertisement content matched with the image schedule (S410). For example, the higher the PR rating, the longer the exposure time, the higher the exposure score.

The service server 30 determines an exposure amount according to the calculated exposure score and the advertisement level of the advertisement target store (S420). That is, the exposure amount (exposure frequency and / or exposure time, etc.) of the advertisement contents of the member store at the advertisement target store is determined according to the advertisement level of the advertisement target store, which is another store requested to display the advertisement from the member store .

When the exposure amount is determined, the service server 30 causes the advertisement of the member store to be exposed to the advertisement target store during the exposure time according to the exposure amount (S430). That is, the service server 30 generates the image schedule of the advertisement target store so that the advertisement content of the member store has the exposure time according to the exposure amount.

In the present embodiment, the advertisement target store is selected in the member store, but according to another example, the advertisement target store corresponding to the exposure score of the member store by the service server 30 may be set.

According to the embodiment of the present invention, an administrator of a store can expose an advertisement for his or her own store to other stores as a consideration for exposing another advertisement through the display device 10 installed in the store, Cost can be reduced.

Hereinafter, the configuration of the service server 30 will be described.

5 is a block diagram illustrating a configuration of a service server for providing an advertisement service using a display device of a store according to an embodiment of the present invention.

5, the service server 30 includes a communication unit 510, a storage unit 530, and a control unit 550. The control unit includes a rating determination unit 551, an advertisement matching unit 553, (555).

The communication unit 510 is a communication unit for communicating with the store management device 20 through a communication network such as a network. Communications through the communication network in the server unit will be obvious to those skilled in the art and will not be described in further detail.

The storage unit 530 stores store information including a publicity rating and a location for a member store. 1, information on a member store is stored in a separate storage medium as a database. However, according to another example, it is possible to store not only member information but also contents May be stored.

The rating decision unit 551 of the control unit 550 determines the publicity rating using the information on the customers whose advertisements are exposed through the display device 10 provided in the member store. Since the method of determining the publicity rating is described above, duplicate explanation is omitted.

The advertisement matching unit 553 matches the advertisement contents according to the publicity rating of the member store and the schedule generating unit 555 includes the advertisement contents matched as the image schedule for the contents displayed on the display device 10 . Since the matching of the advertisement contents and the generation of the image schedule have been described above, the overlapping description will be omitted.

The advertising method using the display device of the store according to the present invention can be implemented as a computer-readable code on a computer-readable recording medium. The computer-readable recording medium includes all kinds of recording media storing data that can be decoded by a computer system. For example, it may be a ROM (Read Only Memory), a RAM (Random Access Memory), a magnetic tape, a magnetic disk, a flash memory, an optical data storage device, or the like. In addition, the computer-readable recording medium may be distributed and executed in a computer system connected to a computer network, and may be stored and executed as a code readable in a distributed manner.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention as defined in the appended claims. It will be understood that various modifications and changes may be made.

10: Display device
20-1, 20-2, ..., 20-n:
30: service server
40: Database

Claims (10)

An advertising method performed on a server device,
Determining a publicity rating of a member store calculated using information on the customers to which the advertisement is exposed;
Matching the advertisement content according to the PR rating; And
And causing the advertisement content to be included as a video schedule for content displayed on a display device of the member store.
The method according to claim 1,
Sex, and age of the user, analyzes the image by the display device or a camera provided in the periphery, obtains at least one of the number of persons, sex, and age, and obtains a publicity rating of the member store based on the acquired information and the location of the advertisement store Wherein the advertisement is displayed on the display device.
The method of claim 1, wherein matching the advertisement content comprises:
Determining a minimum amount according to the publicity rating, and performing auction processing starting from the lowest amount to determine advertisement contents paying a maximum amount.
The method of claim 1, wherein matching the advertisement content comprises:
And the advertisement contents are provided to the member store so as to match the advertisement contents according to the contents set as the image schedule.
The method according to claim 1,
Wherein the image schedule is set so that the advertisement content has an exposure time corresponding to the PR rating.
The method according to claim 1,
Calculating an exposure score according to a PR rating of the member store and an exposure time of the advertisement content;
Determining an exposure amount based on the exposure score and a PR rating of an advertisement target store; And
And exposing the advertisement of the member store to the display device of the advertisement target store by the exposure amount.
An advertising method performed on a server device,
Determining a publicity rating of a member store calculated using information on the customers to which the advertisement is exposed;
Calculating an exposure score corresponding to the advertisement level and the advertisement exposure time set in the member store;
Selecting an advertisement content to be exposed during the advertisement exposure time as a video schedule for contents displayed on a display device of the member store; And
Determining an exposure amount according to the exposure score and the advertisement level of the advertisement target store and exposing the advertisement of the member store to the display device of the advertisement target store by the exposure amount.
The method of claim 7,
Sex, and age of the user, analyzes the image by the display device or a camera provided in the periphery, obtains at least one of the number of persons, sex, and age, and obtains a publicity rating of the member store based on the acquired information and the location of the advertisement store Wherein the advertisement is displayed on the display device.
A recording medium on which a program for performing the method according to any one of claims 1 to 7 is recorded, the program being readable by a digital information processing apparatus.
A store for storing store information including a publicity rating and location for a member store;
A rating determiner for determining the publicity rating using information on customers who are exposed to advertisements through a display device provided in the member store;
An advertisement matching unit for matching advertisement contents according to the PR rating; And
And a schedule generator configured to include the advertisement content as a video schedule for contents displayed on the display device.

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