CN110992103A - Intelligent counter commodity sales promotion method based on face interaction - Google Patents
Intelligent counter commodity sales promotion method based on face interaction Download PDFInfo
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Abstract
The invention relates to an intelligent counter commodity sales promotion method based on face interaction, which is characterized in that an image acquisition device acquires images in a preset range in real time and transmits the images to a face detection module for analysis, if a face is detected in the images, face information in the images is locked through a target tracking module, the face information in the images is subjected to preset attribute analysis through a face characteristic analysis module, and an analysis result is fed back to a front-end interaction system to control a display device to display preset screen display contents corresponding to corresponding face attributes. According to the technical scheme, by introducing interesting interaction based on target tracking and human face feature analysis, the intelligent container can quickly attract the attention of surrounding customers, so that the sales volume is increased; meanwhile, due to the interestingness of human-computer interaction, the shopping satisfaction of customers is also improved.
Description
Technical Field
The invention relates to the technical field of intelligent containers, in particular to an intelligent container commodity sales promotion method based on face interaction.
Background
With the continuous improvement of labor cost and the development of the internet of things intelligent technology, more and more traditional stores rapidly cut down store personnel, and more unmanned stores and intelligent containers are born.
Compared with the traditional sales shop mode, the intelligent container is lack of advantages in product promotion and promotion due to the fact that no salesperson guides the intelligent container. Particularly, most of the current intelligent containers on the market sell commodities similar to traditional stores but not comprehensive enough, and lack sales promotion guidance which can be frequently performed by sales personnel of the traditional stores, so that the intelligent containers are difficult to attract customers and are very lack of competitiveness.
And the man-machine interaction interface of intelligence packing cupboard is single, and is more rude and hard, causes the customer experience not high.
Disclosure of Invention
The invention aims to solve the technical problem of providing an intelligent container commodity sales promotion method based on face interaction, which applies target tracking and face feature analysis technologies to a man-machine interaction system of an intelligent container and attracts customers to participate through interesting interaction so as to achieve the aim of improving sales volume.
In order to solve the technical problems, the technical scheme of the invention is as follows:
the invention provides an intelligent counter commodity sales promotion method based on face interaction, which is realized by a background service system and a front-end interaction system together, wherein the background service system comprises a face detection module, a target tracking module and a face feature analysis module, and the front-end interaction system comprises an image acquisition device and a display device; the method specifically comprises the following steps:
s1) standby state: the image acquisition device acquires images within a preset range in real time and transmits the images to the face detection module for analysis:
if the human face is not detected in the image, the display device plays preset standby content;
if the face is detected in the image, executing step S2);
s2) tracking status: the target tracking module locks face information in the image and detects whether the face stays in a preset range in real time:
if the face leaves the preset range, executing step S1);
if the face stays within the preset range, executing step S3);
s3) promotion stage: the human face feature analysis module carries out preset attribute analysis on human face information in the image and feeds back an analysis result to the front-end interaction system to control the display device to display preset screen display content corresponding to the corresponding human face attribute.
In the above technical solution, the preset standby content in step S1) may be various advertisement contents.
In the above technical solution, the image acquisition device in step S1) acquires the preset range in real time within a radius range of 3 meters with the intelligent container as a center.
In the above technical solution, step S2) further includes: and controlling the display device to enter a face tracking mode, wherein the face tracking mode can display the acquired image information for a screen in real time.
In the above technical solution, the preset range in the step S2) is a 3-meter radius range using the intelligent container as a center of circle.
In the above technical solution, the attribute analysis in step S3) includes: and analyzing the characteristics and attributes of the sex, age range, mood, color value, vitality and the like of the customer.
In the foregoing technical solution, the preset on-screen display content corresponding to the corresponding face attribute in step S3) includes: interest guide files corresponding to the attributes of the human faces, special red packet/coupon pushing, commodity sales promotion information display and the like.
The invention has the beneficial effects that:
according to the technical scheme, by introducing interesting interaction based on target tracking and human face feature analysis, the intelligent container can quickly attract the attention of surrounding customers, so that the sales volume is increased; meanwhile, due to the interestingness of human-computer interaction, the shopping satisfaction of customers is also improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
FIG. 1 is a schematic diagram of a principle framework of an intelligent counter commodity sales promotion method based on human face interaction.
FIG. 2 is a flow chart illustrating steps of the intelligent counter commodity sales promotion method based on human face interaction.
Detailed Description
The technical scheme of the invention is further described by combining the attached drawings of the invention:
as shown in fig. 1 and fig. 2, the invention provides an intelligent container commodity sales promotion method based on human face interaction, which is implemented by a background service system and a front-end interaction system together, wherein the background service system comprises a human face detection module, a target tracking module and a human face feature analysis module, and the front-end interaction system comprises an image acquisition device and a display device; the method specifically comprises the following steps:
s1) standby state: the image acquisition device acquires images within a preset range in real time and transmits the images to the face detection module for analysis:
if the human face is not detected in the image, the display device plays preset standby content;
if the face is detected in the image, executing step S2);
s2) tracking status: the target tracking module locks face information in the image and detects whether the face stays in a preset range in real time:
if the face leaves the preset range, executing step S1);
if the face stays within the preset range, executing step S3);
s3) promotion stage: the human face feature analysis module carries out preset attribute analysis on human face information in the image and feeds back an analysis result to the front-end interaction system to control the display device to display preset screen display content corresponding to the corresponding human face attribute.
In the above technical scheme, the image acquisition device comprises a camera and can acquire and transmit image information in real time.
In the above technical solution, the preset standby content in step S1) may be various advertisement contents.
In the above technical solution, the image acquisition device in step S1) acquires the preset range in real time within a radius range of 3 meters with the intelligent container as a center.
In the above technical solution, step S2) further includes: and controlling the display device to enter a face tracking mode, wherein the face tracking mode can display the acquired image information for a screen in real time.
In the above technical solution, the preset range in the step S2) is a 3-meter radius range using the intelligent container as a center of circle.
In the above technical solution, the attribute analysis in step S3) includes: characteristic attributes of the age range, mood, color value, vitality and the like of the customer.
In the foregoing technical solution, the preset on-screen display content corresponding to the corresponding face attribute in step S3) includes: interest guide files corresponding to the attributes of the human faces, special red packet/coupon pushing, commodity sales promotion information display and the like.
In the foregoing technical solution, step S3) may specifically include:
s31) the face feature analysis module carries out preset attribute analysis to the face information in the image, and displays the user portrait by the display device to draw a feature attribute radar chart;
s32) according to the analysis result, preset screen display content corresponding to the corresponding face attribute is displayed through the display device, such as a red envelope two-dimensional code is pushed.
The following describes a specific implementation interaction process of the technical solution of the present invention by using a specific example:
the intelligent container collects images within 3 meters around the container in real time through the image collecting device arranged on the intelligent container and transmits the images to the face detection module for analysis.
If the human face detection module does not detect pattern information similar to human faces in the returned images, the screen of the intelligent container plays preset advertising information and the like, and the intelligent container is in a standby state.
If the face detection module does not detect pattern information similar to the face in the returned image, the tracking state is entered, the focus is fixed on the face through the target tracking technology, and the screen can be switched to display the acquired image in real time. And meanwhile, image acquisition is continued, if the customer is judged to be far away from the intelligent container through later acquired image information, the intelligent container returns to a standby state, if the face image in the acquired image information is stable, the customer is judged to be a target customer, and further face feature analysis is carried out.
The method comprises the steps of analyzing attributes such as age, sex, mood, color value and vitality of the collected face of a customer through an analysis algorithm preset by a face feature analysis module, pushing commodity sales promotion information related to the attributes such as age and sex of the customer through a screen according to an analysis result, for example, pushing a discount price of a certain commodity, pushing a red envelope, popping up an interesting case and the like to attract the attention of the customer, and therefore commodity sales volume is increased.
The invention has the beneficial effects that:
according to the technical scheme, by introducing interesting interaction based on target tracking and human face feature analysis, the intelligent container can quickly attract the attention of surrounding customers, so that the sales volume is increased; meanwhile, due to the interestingness of human-computer interaction, the shopping satisfaction of customers is also improved.
The foregoing shows and describes the general principles, essential features, and advantages of the invention. It will be understood by those skilled in the art that the present invention is not limited to the embodiments described above, which are described in the specification and illustrated only to illustrate the principle of the present invention, but that various changes and modifications may be made therein without departing from the spirit and scope of the present invention, which fall within the scope of the invention as claimed. The scope of the invention is defined by the appended claims and equivalents thereof.
Claims (7)
1. An intelligent goods counter commodity sales promotion method based on face interaction is realized through a background service system and a front-end interaction system, wherein the background service system comprises a face detection module, a target tracking module and a face feature analysis module, and the front-end interaction system comprises an image acquisition device and a display device; the method is characterized by comprising the following steps:
s1) standby state: the image acquisition device acquires images within a preset range in real time and transmits the images to the face detection module for analysis:
if the human face is not detected in the image, the display device plays preset standby content;
if the face is detected in the image, executing step S2);
s2) tracking status: the target tracking module locks face information in the image and detects whether the face stays in a preset range in real time:
if the face leaves the preset range, executing step S1);
if the face stays within the preset range, executing step S3);
s3) promotion stage: the human face feature analysis module carries out preset attribute analysis on human face information in the image and feeds back an analysis result to the front-end interaction system to control the display device to display preset screen display content corresponding to the corresponding human face attribute.
2. The intelligent container commodity sales promotion method based on the human face interaction as claimed in claim 1, wherein:
the preset standby content described in step S1) is advertisement content.
3. The intelligent container commodity sales promotion method based on the human face interaction as claimed in claim 1, wherein:
and step S1), the image acquisition device acquires the preset range in real time within a radius range of 3 meters with the intelligent container as the center of circle.
4. The intelligent container commodity sales promotion method based on human face interaction as claimed in claim 1, wherein the step S2) further comprises:
and controlling the display device to enter a face tracking mode, wherein the face tracking mode can display the acquired image information for a screen in real time.
5. The intelligent container commodity sales promotion method based on the human face interaction as claimed in claim 1, wherein:
the preset range in the step S2) is a 3-meter radius range taking the intelligent container as a center of circle.
6. The intelligent container commodity sales promotion method based on human face interaction as claimed in claim 1, wherein the attribute analysis in step S3) comprises: and analyzing the attributes of the sex, age range, mood, color value and vitality characteristics of the customer.
7. The intelligent container commodity sales promotion method based on human face interaction of claim 1, wherein the preset screen display content corresponding to the corresponding human face attribute in step S3) comprises:
interest guide files corresponding to the attributes of the human faces, special red packet/coupon pushing and commodity promotion information display.
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| CN201911237815.0A CN110992103A (en) | 2019-12-06 | 2019-12-06 | Intelligent counter commodity sales promotion method based on face interaction |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112163888A (en) * | 2020-09-30 | 2021-01-01 | 成都新潮传媒集团有限公司 | Advertisement matching method, device and storage medium |
| CN114267106A (en) * | 2021-12-22 | 2022-04-01 | 支付宝(杭州)信息技术有限公司 | Identity recognition method, device and equipment |
| CN117252662A (en) * | 2023-09-28 | 2023-12-19 | 南京有春网络科技有限公司 | Digital mall shopping system based on VR technology |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112163888A (en) * | 2020-09-30 | 2021-01-01 | 成都新潮传媒集团有限公司 | Advertisement matching method, device and storage medium |
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Application publication date: 20200410 |