CN108197989A - A kind of video ads playing method and device - Google Patents
A kind of video ads playing method and device Download PDFInfo
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- CN108197989A CN108197989A CN201711476162.2A CN201711476162A CN108197989A CN 108197989 A CN108197989 A CN 108197989A CN 201711476162 A CN201711476162 A CN 201711476162A CN 108197989 A CN108197989 A CN 108197989A
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- G06Q30/00—Commerce
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- G06Q30/00—Commerce
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Abstract
The embodiment of the invention discloses a kind of video ads playing method and devices.A kind of video ads playback method, applied to video ads play system, video ads play system includes video display, and method includes：Obtain the user's characteristic information of target user in video display corresponding region；According to sales volume of each commodity in preset time period in user's characteristic information and shop, the promotional literature that target user is suitble to play in advertisement base is determined；The video display is controlled to play above-mentioned promotional literature.By the above-mentioned means, the embodiment of the present invention can make the video ads of broadcasting meet the hobby of user, effectively attract user.
Description
Technical field
The present embodiments relate to multimedia technology field, more particularly to a kind of video ads playing method and device.
Background technology
Video is generally provided with the development of internet and multimedia technology, outside the shop in present shop or market to show
Show device, for playing video advertisement, attract user into shop, wherein, video ads not only include the advertisement of video format, can also wrap
Include display advertising, copy or web advertisement, but broadcast mode is typically limited to only fixed or loop play some video ads,
Without adaptively being exchanged according to the fancy grade of user, it is difficult to attract user's note that many playing resources is caused to waste, not have
It plays good advertisement and attracts effect.
Invention content
The embodiment of the present invention can make mainly solving the technical problems that provide a kind of video ads playing method and device
The video ads of broadcasting meet the hobby of user, effectively attract user.
A technical solution used in the embodiment of the present invention is：In a first aspect, a kind of video ads playback method is provided, it should
For video ads play system, the video ads play system includes video display, the method includes：
Obtain the user's characteristic information of target user in the video display corresponding region；
According to sales volume of each commodity in preset time period in the user's characteristic information and shop, determine in advertisement base
The promotional literature that the target user is suitble to play；
The video display is controlled to play the promotional literature.
Optionally, it is obtained in the video display corresponding region before the user's characteristic information of target user described,
The method further includes：
Advertisement base is built, the advertisement base includes each promotional literature, and each promotional literature includes prospective users type；
It is described according to sales volume of each commodity in preset time period in the user's characteristic information and shop, determine advertisement
It is suitble to the promotional literature played in library, including：
Each promotional literature is calculated according to the prospective users type of the user's characteristic information and each promotional literature respectively
User's matching degree；
Sales volume of the commodity being related to according to each promotional literature in preset time period calculates each promotional literature respectively
Goods matching degree；
The synthesis for calculating each promotional literature respectively according to user's matching degree of each promotional literature and goods matching degree pushes away
Recommend value；
The promotional literature for according to the combined recommendation value of each promotional literature determining that the target user is suitble to play in advertisement base.
Optionally, each promotional literature further includes the type of merchandise；
It is described according to sales volume of each commodity in preset time period in the user's characteristic information and shop, determine advertisement
It is suitble to the promotional literature played in library, further includes：
The type of merchandise of period and each promotional literature according to residing for current time calculate each promotional literature respectively
Time match degree；
User's matching degree and goods matching degree according to each promotional literature calculates the comprehensive of each promotional literature respectively
Recommendation is closed, including：
Each advertisement text is calculated according to user's matching degree of each promotional literature, goods matching degree and time match degree respectively
The combined recommendation value of part.
Optionally, each promotional literature further includes commodity priority；
Wherein, the favourable price of the commodity involved in the promotional literature is higher, the commodity priority of the promotional literature
It is higher；
User's matching degree and goods matching degree according to each promotional literature calculates the comprehensive of each promotional literature respectively
Recommendation is closed, including：
Each advertisement text is calculated according to user's matching degree of each promotional literature, goods matching degree and commodity priority respectively
The combined recommendation value of part.
Optionally, it is obtained in the video display corresponding region before the user's characteristic information of target user described,
The method further includes：
Sense and whether there is target user in the video display corresponding region；
If in the presence of the step for obtaining the user's characteristic information of target user in the video display corresponding region is performed
Suddenly；
Wherein, the user's characteristic information includes age characteristics information and sex character information；
The user's characteristic information for obtaining target user in the video display corresponding region, including：
The age bracket of each user in target user in the video display corresponding region is obtained, and calculates each age group
Percentage obtains the age characteristics information；
The gender of each user in the target user in the video display corresponding region is obtained, and calculates different sexes
Percentage, obtain the sex character information.
Second aspect, the embodiment of the present invention provide a kind of video ads playing device, applied to video ads play system,
The video ads play system includes video display, which is characterized in that described device includes：
Characteristic information acquisition module, for obtaining the user characteristics of target user in video display corresponding region letter
Breath；
Promotional literature determining module, for according to each commodity in the user's characteristic information and shop in preset time period
Sales volume, determine the promotional literature that the target user is suitble to play in advertisement base；
Playing control module, for the video display to be controlled to play the promotional literature.
Optionally, described device further includes：
Advertisement base builds module, and for building advertisement base, the advertisement base includes each promotional literature, each promotional literature
Including prospective users type；
The promotional literature determining module, specifically includes：
First computational submodule, for the prospective users type according to the user's characteristic information and each promotional literature
User's matching degree of each promotional literature is calculated respectively；
Second computational submodule, for the sales volume of the commodity that are related to according to each promotional literature in preset time period
The goods matching degree of each promotional literature is calculated respectively；
Recommendation computational submodule, by user's matching degree according to each promotional literature and goods matching degree respectively based on
Calculate the combined recommendation value of each promotional literature；
Recommend determination sub-module, for determining to be suitble to the target in advertisement base according to the combined recommendation value of each promotional literature
The promotional literature that user plays.
Optionally, each promotional literature further includes the type of merchandise；
The promotional literature determining module, further includes：
Third computational submodule, for the period according to residing for current time and the type of merchandise of each promotional literature
The time match degree of each promotional literature is calculated respectively；
The recommendation computational submodule is additionally operable to user's matching degree according to each promotional literature, goods matching degree
Calculate the combined recommendation value of each promotional literature respectively with time match degree.
Optionally, each promotional literature further includes commodity priority；
Wherein, the favourable price of the commodity involved in the promotional literature is higher, the commodity priority of the promotional literature
It is higher；
The recommendation computational submodule is additionally operable to user's matching degree according to each promotional literature, commodity
Calculate the combined recommendation value of each promotional literature respectively with degree and commodity priority.
Optionally, described device further includes：
User's induction module whether there is target user for sensing in the video display corresponding region；
The user's characteristic information includes age characteristics information and sex character information；
The characteristic information acquisition module, specifically includes：
Age information acquisition submodule for obtaining the age bracket of each user in the target user, and calculates each age
The percentage of section, obtains the age characteristics information；
Gender information's acquisition submodule for obtaining the gender of each user in the target user, and calculates different sexes
Percentage, obtain the sex character information.
The third aspect, the embodiment of the present invention provide a kind of video ads play system, including：
At least one processor；And
The memory being connect at least one processor；And
Memory is stored with the instruction repertorie that can be performed by least one processor, and instruction repertorie is by least one processor
It performs, so that at least one processor is able to carry out method as above.
Fourth aspect, the embodiment of the present invention also provides a kind of non-volatile computer readable storage medium storing program for executing, computer-readable
Storage medium is stored with computer executable instructions, when computer executable instructions are performed by video ads play system, makes
Video ads play system performs method as above.
5th aspect, the embodiment of the present invention also provide a kind of computer program product, and computer program product includes storage
Computer program on non-volatile computer readable storage medium storing program for executing, computer program include program instruction, work as program instruction
When being performed by video ads play system, video ads play system is made to perform method as described above.
The advantageous effect of the embodiment of the present invention is：The situation of the prior art is different from, the embodiment of the present invention is regarded by obtaining
The user's characteristic information of target user in frequency display corresponding region, according to each commodity in user's characteristic information and shop default
Sales volume in period determines the promotional literature that target user is suitble to play in advertisement base, the video display is controlled to play
Above-mentioned promotional literature can make the video ads of broadcasting meet the hobby of user, effectively attract user..
Description of the drawings
In order to illustrate the technical solution of the embodiments of the present invention more clearly, it will make below to required in the embodiment of the present invention
Attached drawing is briefly described.It should be evident that drawings described below is only some embodiments of the present invention, for
For those of ordinary skill in the art, without creative efforts, other are can also be obtained according to these attached drawings
Attached drawing.
Fig. 1 is a kind of schematic diagram of video ads playback method provided in an embodiment of the present invention；
Fig. 2 is the schematic diagram of promotional literature for being suitble to play in determining advertisement base provided in an embodiment of the present invention；
Fig. 3 is a kind of schematic diagram for video ads playback method that another embodiment of the present invention provides；
Fig. 4 is the schematic diagram of the multiclass classification system of household electrical appliances type provided in an embodiment of the present invention；
Fig. 5 is the schematic diagram of promotional literature for being suitble to play in the determining advertisement base that another embodiment of the present invention provides；
Fig. 6 is a kind of structure diagram of video ads playing device provided in an embodiment of the present invention；
Fig. 7 is the structure diagram of promotional literature determining module provided in an embodiment of the present invention；
Fig. 8 is the structure diagram for the promotional literature determining module that another embodiment of the present invention provides
Fig. 9 is the structure diagram of characteristic information acquisition module provided in an embodiment of the present invention；
Figure 10 is a kind of hardware architecture diagram of video ads play system provided in an embodiment of the present invention.
Specific embodiment
Technical scheme of the present invention is clearly and completely described below in conjunction with attached drawing, it is clear that described implementation
Example is part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, ordinary skill
Personnel's all other embodiments obtained without making creative work, shall fall within the protection scope of the present invention.
As long as in addition, technical characteristic involved in invention described below different embodiments non-structure each other
It can be combined with each other into conflict.
Video ads playback method provided in this embodiment, device are configured in video ads play system, and video is wide
It accuses play system and includes video display, video ads play system further includes central processing unit, memory and each input equipment,
The one or more of embedding assembly, control technology, artificial intelligence technology or identification technology etc. are integrated with, communicated with realization,
The functions such as information processing, recognition of face or identification.
Video ads play system can be applied to outside the shop in unmanned shop, supermarket or market, for playing video advertisement, inhale
Family is quoted into shop.Based on foregoing description, video ads playing method and device provided in an embodiment of the present invention described in detail below.
Referring to Fig. 1, Fig. 1 is a kind of schematic diagram of video ads playback method disclosed by the embodiments of the present invention, it is specific to wrap
It includes：
Step 110：Advertisement base is built, advertisement base includes each promotional literature, and each promotional literature includes prospective users class
Type.
Advertisement base can be the advertising resource library or long-range advertisement base to prestore, and advertisement base includes each promotional literature,
Wherein, promotional literature can be the advertisement or display advertising of video format, copy or web advertisement.
In the present embodiment, it is contemplated that user type refers to that the interested people of commodity involved in the promotional literature may be wrapped
Include expected age type (it is old, in, less, baby) and expection sex types (man, female, unlimited).For example, involved in the promotional literature
Commodity be middle aged jacket for women, then the prospective users type of the promotional literature is (in, female).
Step 120：Sense and whether there is target user in video display corresponding region.
To avoid the waste of resource, optionally, in the user characteristics for obtaining target user in video display corresponding region
Before information, sense and whether there is target user in video display corresponding region.If in the presence of obtaining video display and corresponding to area
The user's characteristic information of target user in domain.
In practical applications, it can set in infrared sensor sensing video display corresponding region and be used with the presence or absence of target
Family.The corresponding region of video display can plan in advance, it is generally the case that the induction region area of infrared sensor is big
In the corresponding region area of video display.
Step 130：Obtain the user's characteristic information of target user in video display corresponding region.
Optionally, user's characteristic information includes age characteristics information and sex character information.
In specific embodiment, the field for including target user in video display corresponding region can be obtained by photographic device
Scape image, carries out feature detection to scene image, extracts facial image, and each user in target user is obtained according to facial image
User characteristics, user characteristics include age bracket and gender, age bracket for it is old, in, less or baby.Wherein, according to facial image
The user characteristics for obtaining user are the prior art, are not described further herein.
Further, the user's characteristic information of target user in video display corresponding region is obtained, including：
The age bracket of each user in target user in video display corresponding region is obtained, and calculates the percentage of each age group
Than obtaining age characteristics information；
The gender of each user in target user in video display corresponding region is obtained, and calculates the percentage of different sexes
Than obtaining sex character information.
Step 140：According to sales volume of each commodity in preset time period in user's characteristic information and shop, advertisement is determined
It is suitble to the promotional literature played in library.
Wherein, as shown in Fig. 2, step 140 specifically includes：
Step 141：Each promotional literature is calculated according to the prospective users type of user's characteristic information and each promotional literature respectively
User's matching degree.
Wherein, user's characteristic information includes age characteristics information and sex character information, and age characteristics information includes each year
Age section (it is old, in, less, baby) percentage, sex character information includes the percentage of different sexes (man, female), and is expected with
Family type include expected age type (it is old, in, less, baby) and expection sex types (man, female, unlimited).
In the present embodiment, user's matching degree of promotional literature is corresponding to be expected age type with it in user's characteristic information
Age bracket percentage and it is expected the product of the corresponding sex percentage of sex types with it.When it is expected sex types as not
In limited time, user's matching degree of promotional literature is to be expected the corresponding age bracket percentage of age type with it in user's characteristic information
For example, the user's characteristic information obtained is：Each age group (it is old, in, less, baby) percentage for (10%,
20%th, 40%, 30%), the percentage of different sexes (man, female) is (60%, 40%).The expection age type of promotional literature 1
It is old, it is contemplated that sex types are unlimited, then its user's matching degree is 10%* (60%+40%)=10%；Promotional literature 2 it is pre-
During age phase type is, it is contemplated that sex types are female, then its user's matching degree is 20%*40%=8%.
Step 142：Sales volume of the commodity being related to according to each promotional literature in preset time period calculates each advertisement respectively
The goods matching degree of file.
Preset time period can be in nearly one week, it is one month nearly in or it is three months nearly in etc., commodity are in preset time period
Sales volume can represent ratings of the commodity by user, the higher commodity of sales volume are more welcome by user, when will be related to this
When the promotional literature of commodity plays outside shop, the probability for attracting user is also bigger.
The correspondence of sales volume of the commodity in preset time period and goods matching degree can be preset, wherein, pin
The amount of selling can be the effective sale quantity of commodity, or the sales volume of commodity accounts for the hundred of storewide total sales volume
Divide ratio, the embodiment of the present invention is not limited thereto.Table 1 shows sales volume of the commodity in preset time period and goods matching degree
Correspondence.
Table 1
| Sales volume | >=40% | (40%, 30%] | (30%, 20%] | (20%, 10%] | (10%, 5%] | <=5% |
| Goods matching degree | 100% | 80% | 60% | 40% | 20% | 0 |
It is appreciated that after the execution sequential page of step 141 and step 142 has no stringent priority, can hold simultaneously
Row, can also first carry out step 141, then perform step 142.
Step 143：The comprehensive of each promotional literature is calculated according to user's matching degree of each promotional literature and goods matching degree respectively
Close recommendation.
Combined recommendation value is user's matching degree of promotional literature and the weighted average of goods matching degree, can be set respectively in advance
Determine user's matching degree and goods matching degree weight.
Step 144：The advertisement for according to the combined recommendation value of each promotional literature determining that target user is suitble to play in advertisement base
File.
Step 150：The video display is controlled to play above-mentioned promotional literature.
Specifically, the video display is controlled to play promotional literature according to the combined recommendation value of each promotional literature.
Outside the shop in supermarket or market, because target user is flowing, therefore, in video display playing video advertisement
In the process, when sensing less than in video display corresponding region there are during target user, when can set the broadcasting of video display
It is long, such as 3 minutes or 5 minutes, to economize on resources.
When sensing in video display corresponding region there are during target user, video ads play system is typically with one
Fixed time interval obtains the user's characteristic information of target user in video display corresponding region.Optionally, it is true next time
Determine to be suitble to before the promotional literature that target user plays in advertisement base, it can be according to the combined recommendation value of each promotional literature from high to low
Played in order promotional literature.In another embodiment, within the period, it also only can play or take turns stream broadcasting combined recommendation value
Promotional literature in default ranking.
The present embodiment is by obtaining the user's characteristic information of target user in video display corresponding region, according to user spy
Sales volume of each commodity in preset time period in reference breath and shop determines the advertisement that target user is suitble to play in advertisement base
File controls the video display to play above-mentioned promotional literature, the video ads of broadcasting can be made to meet the hobby of user, effectively
Ground attracts user.
Please continue to refer to Fig. 3, Fig. 3 is a kind of signal of video ads playback method disclosed in another embodiment of the present invention
Figure, specifically includes：
Step 210：Advertisement base is built, advertisement base includes each promotional literature, and each promotional literature includes prospective users class
Type, the type of merchandise and commodity priority.
In the present embodiment, each promotional literature further includes the type of merchandise and commodity priority.
Optionally, the type of merchandise of promotional literature includes but not limited to household electrical appliances type, digital type, commodity-type, food
Type, fresh type and mother and baby's type, for example, may also include import type.
In another embodiment, if to above-mentioned household electrical appliances type, digital type, commodity-type, food type, fresh type
Or mother and baby's type establishes multiclass classification system, the type of merchandise of promotional literature can be the multiclass classification body of above-mentioned a certain type
Type under system.
As a kind of example, Fig. 4 shows the multiclass classification system of " household electrical appliances type ", then belonging to involved in promotional literature
The commodity of household electrical appliances type, e.g., refrigerator, the type of merchandise can be any one of household appliances type, big household electrical appliances type, refrigerator.
Wherein, the favourable price of the commodity involved in promotional literature is higher, and the commodity priority of promotional literature is higher.Commodity
Favourable price can be the practical interest concessions price of commodity or practical interest concessions price and the commodity price of commodity percentage
Than the embodiment of the present invention is not limited thereto.
Step 220：Sense and whether there is target user in video display corresponding region.
Step 230：Obtain the user's characteristic information of target user in video display corresponding region.
Step 240：According to sales volume of each commodity in preset time period in user's characteristic information and shop, advertisement is determined
It is suitble to the promotional literature played in library.
Wherein, as shown in figure 5, step 240 specifically includes：
Step 241：Each promotional literature is calculated according to the prospective users type of user's characteristic information and each promotional literature respectively
User's matching degree.
Step 242：Sales volume of the commodity being related to according to each promotional literature in preset time period calculates each advertisement respectively
The goods matching degree of file.
Step 243：The type of merchandise of period and each promotional literature according to residing for current time calculate each advertisement respectively
The time match degree of file.
In practical applications, the buying behavior of user usually has certain relationship with the time buying.For example, 07:00-
11:00 this period, the commodity that user buys fresh type are more, 19:00-22:00 this period, user buy day
Commodity with type and food type are more.
When the type of merchandise of promotional literature is household electrical appliances type, digital type, commodity-type, food type, fresh type or
The degree of association of the type of merchandise of mother and baby's type, period that can be directly according to residing for current time and promotional literature calculates advertisement
The time match degree of file.
When the type under multiclass classification system of the type of merchandise of promotional literature for above-mentioned a certain type, first according to advertisement
The type of merchandise of file determines the first order type of the type of merchandise, further according to the period residing for current time and promotional literature
First order type the degree of association, calculate the time match degree of promotional literature.
Illustratively, when the type of merchandise of promotional literature is refrigerator, first the of the type of merchandise is determined according to " refrigerator "
Level-one type is household electrical appliances type, further according to the period residing for current time and first order type-household appliances of the promotional literature
The degree of association of type calculates the time match degree of the promotional literature.
The type of merchandise of period and promotional literature can be preset or the degree of association of first order type, table 2 are shown
The degree of association of the type of merchandise N of period M and promotional literature.
Table 2
Step 244：According to user's matching degree of each promotional literature, goods matching degree, time match degree and commodity priority
The combined recommendation value of each promotional literature is calculated respectively.
Similarly, combined recommendation value is excellent for user's matching degree of promotional literature, goods matching degree, time match degree and commodity
User's matching degree, goods matching degree, time match degree and commodity priority power can be set separately in the weighted average of first grade in advance
Weight.
Step 245：The advertisement for according to the combined recommendation value of each promotional literature determining that target user is suitble to play in advertisement base
File.
Step 250：The video display is controlled to play above-mentioned promotional literature.
Each promotional literature of the present embodiment includes prospective users type, the type of merchandise and commodity priority, according to each wide
User's matching degree, goods matching degree, time match degree and the commodity priority for accusing file calculate the synthesis of each promotional literature respectively
Recommendation, can according to the promotional literature that the combined recommendation value of each promotional literature determines that target user is suitble to play in advertisement base
The video ads of broadcasting is made more to meet the hobby of user, more effectively attract user.
The embodiment of the present invention further discloses a kind of video ads playing device, as shown in fig. 6, the device 600 includes：
Characteristic information acquisition module 610, for obtaining the user characteristics of target user in video display corresponding region letter
Breath；
Promotional literature determining module 620, for according to each commodity in user's characteristic information and shop in preset time period
Sales volume, determine in advertisement base be suitble to target user play promotional literature；
Playing control module 630, for the video display to be controlled to play above-mentioned promotional literature.
Optionally, device 600 further includes：
Advertisement base builds module 640, and for building advertisement base, advertisement base includes each promotional literature, each promotional literature
Including prospective users type；
As shown in fig. 7, promotional literature determining module 620, specifically includes：
First computational submodule 621, for being distinguished according to the prospective users type of user's characteristic information and each promotional literature
Calculate user's matching degree of each promotional literature；
Second computational submodule 622, for the sales volume of the commodity that are related to according to each promotional literature in preset time period
The goods matching degree of each promotional literature is calculated respectively；
Recommendation computational submodule 623, by user's matching degree according to each promotional literature and goods matching degree respectively based on
Calculate the combined recommendation value of each promotional literature；
Recommend determination sub-module 624, for determining to be suitble to target in advertisement base according to the combined recommendation value of each promotional literature
The promotional literature that user plays.
In one embodiment, each promotional literature further includes the type of merchandise；
As shown in figure 8, promotional literature determining module 620, further includes：
Third computational submodule 625, for the period according to residing for current time and the type of merchandise of each promotional literature
The time match degree of each promotional literature is calculated respectively；
Recommendation computational submodule 623 was additionally operable to according to user's matching degree of each promotional literature, goods matching degree and time
Matching degree calculates the combined recommendation value of each promotional literature respectively.
In one embodiment, each promotional literature further includes commodity priority；
Wherein, the favourable price of the commodity involved in the promotional literature is higher, the commodity priority of the promotional literature
It is higher；
Recommendation computational submodule 623 is additionally operable to according to user's matching degree of each promotional literature, goods matching degree and commodity
Priority calculates the combined recommendation value of each promotional literature respectively.
Optionally, device 600 further includes：
User's induction module 650 whether there is target user for sensing in video display corresponding region.
Optionally, user's characteristic information includes age characteristics information and sex character information；
As shown in figure 9, characteristic information acquisition module 610, specifically includes：
Age information acquisition submodule 611 for obtaining the age bracket of each user in target user, and calculates each age group
Percentage, obtain age characteristics information；
Gender information's acquisition submodule 612 for obtaining the gender of each user in target user, and calculates different sexes
Percentage obtains sex character information.
The present embodiment obtains the user of target user in video display corresponding region by characteristic information acquisition module 610
Characteristic information, promotional literature determining module 620 is according to pin of each commodity in preset time period in user's characteristic information and shop
The amount of selling, determines the promotional literature that target user is suitble to play in advertisement base, and playing control module 630 controls the video display to broadcast
It puts and states promotional literature, the video ads of broadcasting can be made to meet the hobby of user, effectively attract user.
In order to preferably realize above-mentioned purpose, the embodiment of the present invention also provides a kind of video ads play system, the video
Advertisement play system has executable instruction, and the video ads which can perform in above-mentioned any means embodiment play
Method.
Figure 10 is a kind of hardware architecture diagram of video ads play system 1000 provided in an embodiment of the present invention, is such as schemed
Shown in 10, which includes：One or more processors 1100 and memory 1200, in Figure 10 with
For one processor 1100.The video ads play system 1000 can also include：Video display 1300.
Processor 1100 can be connected with memory 1200 by bus or other modes, to be connected by bus in Fig. 7
It is connected in example.
Memory 1200 is used as a kind of non-volatile computer readable storage medium storing program for executing, available for storing non-volatile software journey
Sequence, non-volatile computer executable program and module, as the video ads playback method in the embodiment of the present invention is corresponding
Program instruction/module (for example, Fig. 6 to modules shown in Fig. 9).Processor 1100 is stored in memory 1200 by operation
In non-volatile software program, instruction and module, so as to perform the various function application of video ads playing device and
The modules of the video ads playback method and above device embodiment of data processing, i.e. realization above method embodiment
Function.
Memory 1200 can include high-speed random access memory, can also include nonvolatile memory, such as extremely
A few disk memory, flush memory device or other non-volatile solid state memory parts.In some embodiments, memory
1200 is optional including relative to the remotely located memory of processor 1100, these remote memories can be by network connection extremely
Processor 1100.The example of above-mentioned network include but not limited to internet, intranet, LAN, mobile radio communication and its
Combination.
Described program instruction/module is stored in the memory 1200, when by one or more of processors
During 1100 execution, the video ads playback method in above-mentioned any means embodiment is performed, for example, performing Fig. 1 described above
To Fig. 3 and each step shown in fig. 5；Also the function of the modules described in Fig. 6 to Fig. 9 can be realized.
The video ads play system of the present embodiment is by obtaining the user of target user in video display corresponding region
Characteristic information according to sales volume of each commodity in preset time period in user's characteristic information and shop, determines to fit in advertisement base
The promotional literature that target user plays is closed, the video display is controlled to play above-mentioned promotional literature, the video that can make broadcasting is wide
The hobby for meeting user is accused, effectively attracts user.
The embodiment of the present invention also provides a kind of nonvolatile computer storage media, and the computer storage media is stored with
Computer executable instructions, the computer executable instructions are executed by one or more processors, such as at one in Figure 10
Device 1100 is managed, said one is may be such that or multiple processors can perform video ads broadcasting side in above-mentioned any means embodiment
Method, for example, performing Fig. 1 described above to Fig. 3 and each step shown in fig. 5；Also Fig. 6 can be realized to shown in Fig. 9 each
The function of module.
The said goods can perform the method that the embodiment of the present invention is provided, and has the corresponding function module of execution method and has
Beneficial effect.The not technical detail of detailed description in the present embodiment, reference can be made to the method that the embodiment of the present invention is provided.
The apparatus embodiments described above are merely exemplary, wherein the unit illustrated as separating component can
To be or may not be physically separate, the component shown as unit may or may not be physics list
Member, you can be located at a place or can also be distributed in multiple network element.It can be selected according to the actual needs
In some or all of module realize the purpose of this embodiment scheme.
By the description of above embodiment, those skilled in the art can be understood that each embodiment can be by
Software adds the mode of general hardware platform to realize, naturally it is also possible to pass through hardware.Based on such understanding, above-mentioned technical proposal
Substantially the part that the relevant technologies contribute can be embodied in the form of software product in other words, the computer software
Product can store in a computer-readable storage medium, such as ROM/RAM, magnetic disc, CD, including some instructions use so that
One computer equipment (can be personal computer, server either network equipment etc.) performs each embodiment or implementation
Method described in certain parts of example.
Finally it should be noted that：The above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations；At this
It under the thinking of invention, can also be combined between the technical characteristic in above example or different embodiment, step can be with
It is realized with random order, and there are many other variations of different aspect present invention as described above, for simplicity, they do not have
Have and provided in details；Although the present invention is described in detail referring to the foregoing embodiments, the ordinary skill people of this field
Member should understand that：It can still modify to the technical solution recorded in foregoing embodiments or to which part skill
Art feature carries out equivalent replacement；And these modifications or replacement, each reality of the application that it does not separate the essence of the corresponding technical solution
Apply the range of a technical solution.
Claims (10)
1. a kind of video ads playback method, applied to video ads play system, the video ads play system includes regarding
Frequency display, which is characterized in that the method includes：
Obtain the user's characteristic information of target user in the video display corresponding region；
According to sales volume of each commodity in preset time period in the user's characteristic information and shop, determine to be suitble in advertisement base
The promotional literature that the target user plays；
The video display is controlled to play the promotional literature.
2. according to the method described in claim 1, it is characterized in that, obtain mesh in the video display corresponding region described
Before the user's characteristic information for marking user, the method further includes：
Advertisement base is built, the advertisement base includes each promotional literature, and each promotional literature includes prospective users type；
It is described according to sales volume of each commodity in preset time period in the user's characteristic information and shop, determine in advertisement base
It is suitble to the promotional literature played, including：
Calculate the use of each promotional literature respectively according to the prospective users type of the user's characteristic information and each promotional literature
Family matching degree；
Sales volume of the commodity being related to according to each promotional literature in preset time period calculates the quotient of each promotional literature respectively
Product matching degree；
Calculate the combined recommendation value of each promotional literature respectively according to user's matching degree of each promotional literature and goods matching degree；
The promotional literature for according to the combined recommendation value of each promotional literature determining that the target user is suitble to play in advertisement base.
3. according to the method described in claim 2, it is characterized in that,
Each promotional literature further includes the type of merchandise；
It is described according to sales volume of each commodity in preset time period in the user's characteristic information and shop, determine in advertisement base
It is suitble to the promotional literature played, further includes：
The type of merchandise of period and each promotional literature according to residing for current time calculate respectively each promotional literature when
Between matching degree；
The synthesis that user's matching degree and goods matching degree according to each promotional literature calculates each promotional literature respectively pushes away
Value is recommended, including：
Each promotional literature is calculated according to user's matching degree of each promotional literature, goods matching degree and time match degree respectively
Combined recommendation value.
4. according to the method described in claim 2, it is characterized in that,
Each promotional literature further includes commodity priority；
Wherein, the favourable price of the commodity involved in the promotional literature is higher, and the commodity priority of the promotional literature is higher；
The synthesis that user's matching degree and goods matching degree according to each promotional literature calculates each promotional literature respectively pushes away
Value is recommended, including：
Each promotional literature is calculated according to user's matching degree of each promotional literature, goods matching degree and commodity priority respectively
Combined recommendation value.
5. according to claim 1-4 any one of them methods, which is characterized in that obtain the video display correspondence described
In region before the user's characteristic information of target user, the method further includes：
Sense and whether there is target user in the video display corresponding region；
If in the presence of described the step of obtaining the user's characteristic information of target user in the video display corresponding region is performed；
Wherein, the user's characteristic information includes age characteristics information and sex character information；
The user's characteristic information for obtaining target user in the video display corresponding region, including：
The age bracket of each user in target user in the video display corresponding region is obtained, and calculates the percentage of each age group
Than obtaining the age characteristics information；
The gender of each user in the target user in the video display corresponding region is obtained, and calculates the hundred of different sexes
Divide ratio, obtain the sex character information.
6. a kind of video ads playing device, applied to video ads play system, the video ads play system includes regarding
Frequency display, which is characterized in that described device includes：
Characteristic information acquisition module, for obtaining the user's characteristic information of target user in the video display corresponding region；
Promotional literature determining module, for according to pin of each commodity in preset time period in the user's characteristic information and shop
The amount of selling determines the promotional literature that the target user is suitble to play in advertisement base；
Playing control module, for the video display to be controlled to play the promotional literature.
7. device according to claim 6, which is characterized in that described device further includes：
Advertisement base builds module, and for building advertisement base, the advertisement base includes each promotional literature, and each promotional literature includes
Prospective users type；
The promotional literature determining module, specifically includes：
First computational submodule, for according to the user's characteristic information and the prospective users type of each promotional literature difference
Calculate user's matching degree of each promotional literature；
Second computational submodule, for the sales volume difference of the commodity that are related to according to each promotional literature in preset time period
Calculate the goods matching degree of each promotional literature；
Recommendation computational submodule calculates respectively respectively for user's matching degree according to each promotional literature and goods matching degree
The combined recommendation value of promotional literature；
Recommend determination sub-module, for determining to be suitble to the target user in advertisement base according to the combined recommendation value of each promotional literature
The promotional literature of broadcasting.
8. device according to claim 7, which is characterized in that
Each promotional literature further includes the type of merchandise；
The promotional literature determining module, further includes：
Third computational submodule is distinguished for the type of merchandise of the period according to residing for current time and each promotional literature
Calculate the time match degree of each promotional literature；
The recommendation computational submodule, be additionally operable to according to user's matching degree of each promotional literature, goods matching degree and when
Between matching degree calculate the combined recommendation value of each promotional literature respectively.
9. device according to claim 7, which is characterized in that
Each promotional literature further includes commodity priority；
Wherein, the favourable price of the commodity involved in the promotional literature is higher, and the commodity priority of the promotional literature is higher；
The recommendation computational submodule is additionally operable to user's matching degree according to each promotional literature, goods matching degree
Calculate the combined recommendation value of each promotional literature respectively with commodity priority.
10. according to claim 6-9 any one of them devices, which is characterized in that described device further includes：
User's induction module whether there is target user for sensing in the video display corresponding region；
The user's characteristic information includes age characteristics information and sex character information；
The characteristic information acquisition module, specifically includes：
Age information acquisition submodule for obtaining the age bracket of each user in the target user, and calculates each age group
Percentage obtains the age characteristics information；
Gender information's acquisition submodule for obtaining the gender of each user in the target user, and calculates the hundred of different sexes
Divide ratio, obtain the sex character information.
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| CN201711476162.2A CN108197989A (en) | 2017-12-29 | 2017-12-29 | A kind of video ads playing method and device |
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| CN109583965A (en) * | 2018-12-07 | 2019-04-05 | 中国银行股份有限公司 | A kind of bank product advertisement delivery system, method and device |
| CN109816434A (en) * | 2019-01-04 | 2019-05-28 | 四川虹美智能科技有限公司 | A kind of vending machine advertisement control method for playing back, apparatus and system |
| CN110225398A (en) * | 2019-05-28 | 2019-09-10 | 腾讯科技（深圳）有限公司 | Multimedia object playback method, device and equipment and computer storage medium |
| CN110248208A (en) * | 2018-10-22 | 2019-09-17 | 浙江大华技术股份有限公司 | A kind of video broadcasting method, device, electronic equipment and storage medium |
| CN111353455A (en) * | 2020-03-06 | 2020-06-30 | 网易（杭州）网络有限公司 | Video content determination method and device, storage medium and electronic equipment |
| CN112163888A (en) * | 2020-09-30 | 2021-01-01 | 成都新潮传媒集团有限公司 | Advertisement matching method, device and storage medium |
| CN113011912A (en) * | 2021-01-22 | 2021-06-22 | 腾讯科技（深圳）有限公司 | Media information processing method, device, electronic equipment and storage medium |
| CN113506123A (en) * | 2021-05-18 | 2021-10-15 | 太龙智显科技（深圳）有限公司 | Advertisement display control method and device, computer equipment and storage medium |
| CN115545020A (en) * | 2022-12-01 | 2022-12-30 | 浙江出海云技术有限公司 | Advertisement drainage effect analysis method based on big data |
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| CN110248208B (en) * | 2018-10-22 | 2023-03-24 | 浙江大华技术股份有限公司 | Video playing method and device, electronic equipment and storage medium |
| CN110248208A (en) * | 2018-10-22 | 2019-09-17 | 浙江大华技术股份有限公司 | A kind of video broadcasting method, device, electronic equipment and storage medium |
| CN109296969A (en) * | 2018-11-20 | 2019-02-01 | 上海星视度科技有限公司 | A kind of user guides equipment, method and storage medium |
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| CN109816434A (en) * | 2019-01-04 | 2019-05-28 | 四川虹美智能科技有限公司 | A kind of vending machine advertisement control method for playing back, apparatus and system |
| CN110225398B (en) * | 2019-05-28 | 2022-08-02 | 腾讯科技（深圳）有限公司 | Multimedia object playing method, device and equipment and computer storage medium |
| CN110225398A (en) * | 2019-05-28 | 2019-09-10 | 腾讯科技（深圳）有限公司 | Multimedia object playback method, device and equipment and computer storage medium |
| CN111353455A (en) * | 2020-03-06 | 2020-06-30 | 网易（杭州）网络有限公司 | Video content determination method and device, storage medium and electronic equipment |
| CN111353455B (en) * | 2020-03-06 | 2024-05-28 | 网易（杭州）网络有限公司 | Video content determining method and device, storage medium and electronic equipment |
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| CN113011912A (en) * | 2021-01-22 | 2021-06-22 | 腾讯科技（深圳）有限公司 | Media information processing method, device, electronic equipment and storage medium |
| CN113011912B (en) * | 2021-01-22 | 2023-07-25 | 腾讯科技（深圳）有限公司 | Media information processing method, device, electronic equipment and storage medium |
| CN113506123A (en) * | 2021-05-18 | 2021-10-15 | 太龙智显科技（深圳）有限公司 | Advertisement display control method and device, computer equipment and storage medium |
| CN115545020A (en) * | 2022-12-01 | 2022-12-30 | 浙江出海云技术有限公司 | Advertisement drainage effect analysis method based on big data |
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Application publication date: 20180622 |