CN104765778A - Method and device for providing information to be transmitted based on user behaviors - Google Patents
Method and device for providing information to be transmitted based on user behaviors Download PDFInfo
- Publication number
- CN104765778A CN104765778A CN201510119998.1A CN201510119998A CN104765778A CN 104765778 A CN104765778 A CN 104765778A CN 201510119998 A CN201510119998 A CN 201510119998A CN 104765778 A CN104765778 A CN 104765778A
- Authority
- CN
- China
- Prior art keywords
- information
- sent
- network user
- strategy
- user
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Abstract
The invention provides a method and device for providing information to be transmitted based on user behaviors. The method comprises the steps of monitoring a second window object triggered after a user performs operation on a first window, if the second window object is an abnormal window, determining the type of the abnormal window by extracting the text information in the second window object, and recommending a scheme for solving a problem corresponding to the second window object according to the type of the abnormal window and the monitored operation behavior of the user on the second window object. According to the method, when the need of the user on obtaining the scheme for solving the corresponding problem is analyzed according to the operation behavior of the user, the corresponding solution is provided for the user and the user does not need to manually search for the solution; the humanized intelligent recommendation function is realized; the user can be effectively helped to solve various problems encountered in the computer use process, and then the experience of use of the user is enhanced.
Description
Technical field
The present invention relates to computer realm, particularly relate to a kind of method and device that information to be sent is provided based on user behavior.
Background technology
Along with popularizing of internet, increasing businessman selects on the various media of internet, to provide information to be sent, the advertisement, desktop bullet window, webpage embedded advertisement etc. of such as video title.The advertisement providing formula that the television advertising etc. of comparing is traditional, the media of internet provides the covering crowd of advertisement wider, can bring better ad revenue.
But the object of advertisement is to propagate, and makes people know brand, and then buy brand.But on the media of internet, provide the strategy of advertisement to underuse the hobby of commercial audience at present, specific information to be sent cannot be supplied to the interested network user.
Summary of the invention
One of technical matters that the present invention solves is on the media of internet, provide the strategy of information to be sent specific information to be sent cannot be supplied to the interested network user.
An embodiment according to an aspect of the present invention, provides a kind of method providing information to be sent based on user behavior, comprising:
Obtain the hobby characteristic information of the network user;
The strategy that information to be sent is provided is generated according to the networks congestion control parameter gathered and described hobby characteristic information;
Specific information to be sent is provided to the described network user according to the described strategy of information to be sent that provides.
An embodiment according to a further aspect of the invention, provides a kind of device providing information to be sent based on user behavior, comprising:
For obtaining the device of the hobby characteristic information of the network user;
For generating according to the networks congestion control parameter gathered and described hobby characteristic information the device providing the strategy of information to be sent;
The device of specific information to be sent is provided to the described network user for providing the strategy of information to be sent described in basis.
Because the present embodiment can generate by the behavioral parameters of the network user and hobby characteristic information the strategy providing information to be sent, and the precision of information supplying strategy to be sent is improved by the interaction between the network user, thus achieve human nature service information to be sent be supplied to its interested network user, and then improve the experience that the network user provides information to be sent.
Those of ordinary skill in the art will understand, although detailed description is below carried out with reference to illustrated embodiment, accompanying drawing, the present invention is not limited in these embodiments.But scope of the present invention is widely, and be intended to limit scope of the present invention by means of only accompanying claim.
Accompanying drawing explanation
By reading the detailed description done non-limiting example done with reference to the following drawings, other features, objects and advantages of the present invention will become more obvious:
Fig. 1 illustrates the process flow diagram of the method providing information to be sent according to an embodiment of the invention based on user behavior.
Fig. 2 illustrates the process flow diagram providing the method for information to be sent based on user behavior according to the embodiment of the present invention one.
Fig. 3 illustrates the process flow diagram providing the method for information to be sent based on user behavior according to the embodiment of the present invention two.
Fig. 4 illustrates the block diagram of the device providing information to be sent according to an embodiment of the invention based on user behavior.
Fig. 5 illustrates the block diagram providing the device of information to be sent based on user behavior according to one preferred embodiment of the present invention.
In accompanying drawing, same or analogous Reference numeral represents same or analogous parts.
Embodiment
Before in further detail exemplary embodiment being discussed, it should be mentioned that some exemplary embodiments are described as the process or method described as process flow diagram.Although operations is described as the process of order by process flow diagram, many operations wherein can be implemented concurrently, concomitantly or simultaneously.In addition, the order of operations can be rearranged.Described process can be terminated when its operations are completed, but can also have the additional step do not comprised in the accompanying drawings.Described process can correspond to method, function, code, subroutine, subroutine etc.
Within a context alleged " computer equipment ", also referred to as " computer ", refer to the intelligent electronic device that can be performed the predetermined process such as numerical evaluation and/or logical calculated process by operation preset program or instruction, it can comprise processor and storer, the survival instruction that prestores in memory is performed to perform predetermined process process by processor, or perform predetermined process process by the hardware such as ASIC, FPGA, DSP, or combined by said two devices and realize.Computer equipment includes but not limited to server, PC, notebook computer, panel computer, smart mobile phone etc.
Described computer equipment comprises subscriber equipment and the network equipment.Wherein, described subscriber equipment includes but not limited to computer, smart mobile phone, PDA etc.; The described network equipment includes but not limited to the server group that single network server, multiple webserver form or the cloud be made up of a large amount of computing machine or the webserver based on cloud computing (CloudComputing), wherein, cloud computing is the one of Distributed Calculation, the super virtual machine be made up of a group loosely-coupled computing machine collection.Wherein, described computer equipment isolated operation can realize the present invention, also accessible network by realizing the present invention with the interactive operation of other computer equipments in network.Wherein, the network residing for described computer equipment includes but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN (Local Area Network), VPN etc.
It should be noted that; described subscriber equipment, the network equipment and network etc. are only citing; other computer equipments that are existing or that may occur from now on or network, as being applicable to the present invention, within also should being included in scope, and are contained in this with way of reference.
Method (some of them are illustrated by process flow diagram) discussed below can be implemented by hardware, software, firmware, middleware, microcode, hardware description language or its combination in any.When implementing by software, firmware, middleware or microcode, program code or code segment in order to implement necessary task can be stored in machine or computer-readable medium (such as storage medium).(one or more) processor can implement necessary task.
Concrete structure disclosed herein and function detail are only representational, and are the objects for describing exemplary embodiment of the present invention.But the present invention can carry out specific implementation by many replacement forms, and should not be construed as only being limited to the embodiments set forth herein.
Should be understood that, although may have been used term " first ", " second " etc. here to describe unit, these unit should not limit by these terms.These terms are used to be only used to a unit and another unit to distinguish.For example, when not deviating from the scope of exemplary embodiment, first module can be called as second unit, and second unit can be called as first module similarly.Here used term "and/or" comprise one of them or more any and all combinations of listed associated item.
Should be understood that, when a unit is called as " connection " or " coupling " to another unit, it can directly connect or be coupled to another unit described, or can there is temporary location.On the other hand, " when being directly connected " or " directly coupled " to another unit, then there is not temporary location when a unit is called as.Should explain in a comparable manner the relation be used between description unit other words (such as " and be in ... between " compared to " and be directly in ... between ", " with ... contiguous " compared to " and with ... be directly close to " etc.).
Here used term is only used to describe specific embodiment and be not intended to limit exemplary embodiment.Unless context refers else clearly, otherwise singulative used here " ", " one " are also intended to comprise plural number.It is to be further understood that, the existence of the feature that term used here " comprises " and/or " comprising " specifies to state, integer, step, operation, unit and/or assembly, and do not get rid of and there is or add other features one or more, integer, step, operation, unit, assembly and/or its combination.
Also it should be mentioned that and to replace in implementation at some, the function/action mentioned can according to being different from occurring in sequence of indicating in accompanying drawing.For example, depend on involved function/action, in fact the two width figure in succession illustrated can perform simultaneously or sometimes can perform according to contrary order substantially.
Below in conjunction with accompanying drawing, the present invention is described in further detail.
Fig. 1 is the process flow diagram of the method providing information to be sent according to an embodiment of the invention based on user behavior.
As shown in fig. 1, the method for information to be sent is provided to comprise the steps: based on user behavior described in the present embodiment
The hobby characteristic information of S100, the acquisition network user;
S110, to generate according to the networks congestion control parameter gathered and described hobby characteristic information the strategy of information to be sent is provided;
The strategy of information to be sent is provided to provide specific information to be sent to the described network user described in S120, basis.
Below each step is described in further detail.
In step S100, when the network user uses terminal device to access specific website, due to this specific website by the information transmission system to be sent (hereinafter referred to as " computer equipment ") being positioned at network side by information pushing to be sent to user, therefore computer equipment plays information to be sent by this website to this network user.Such as when network user's access be word class or picture category website time, play information to be sent by playing the mode of window; When the network user access be the website of video class time, can corresponding video play before broadcasting information to be sent.
In the process playing information to be sent, this computer equipment by showing a questionnaire at the picture playing information to be sent, and likes characteristic information accordingly according to the answer generation that this network user submits to.This questionnaire can preferably adopt the form of the problem list of tree structure to obtain the answer of this network user, in order to the network user can obtain good experience, this questionnaire preferably can be set to the Reaction time individual event or the multiple-choice question that are no more than 2 minutes that exercise question sum is no more than 20 or consumes.
Such as, when this network user login be cosmetics electricity business website time, first this computer equipment can propose to this network user the problem liking the cosmetics of which kind of brand, and some brand names are being proposed for user's selection, when this network user have selected one or more brands wherein, problem corresponding to other non-selected brand can not be supplied to this network user, and only need this network user to answer the problem of the branch at one or more brand places of selection.When this network user have selected specific product bridge queen, the continuation of this computer equipment provides the product type included by this brand, as skin-protection product, hair product, cosmetics etc. to this network user; After this network user have selected specific product type, as have selected skin-protection product, this computer equipment continues to provide the list of the product included by this series products to this network user, as eye cream, facial mask, BB frost etc.; After this network user have selected specific product, this computer equipment also can propose the problem such as frequency of utilization, result of use to this network user, thus obtain the suggestion of this network user to each side of the cosmetics of particular brand by this questionnaire, and then generation likes characteristic information accordingly, this hobby characteristic information can not only reflect the hobby interest of this network user, the service condition to specific products can also be reflected, there is provided one of condition of the strategy of information to be sent as generation, effectively can improve the efficiency that information to be sent provides.
In the present embodiment; obtain the answer of this network user submission with the form of the problem list of tree structure and generate hobby characteristic information; and be only and exemplify; it will be understood by those skilled in the art that other questionnaire as the form such as sheet format, single-line type; also protection scope of the present invention should be fallen into; for simplicity's sake, be only contained in this with way of reference, and do not repeat.
In a preferred embodiment, after this computer equipment obtains the hobby characteristic information of the network user, described method can also comprise the following steps:
-provide the first feedback content to the described network user.
Such as, after this network user completes this questionnaire, if this network user access is word class or picture category website, then scheduled duration can not played window and plays this information to be sent as the first feedback content by this computer equipment, to improve the experience that this network user accesses word class or picture category website; If this network user access is the website of video class, then this computer equipment can stop playing current information to be sent while completing this questionnaire, even if this information to be sent does not reach predetermined playing duration, thus improve the experience of this network user's accessing video website.
Further alternative, send the first feedback content to the described network user and comprise:
-according to the hobby characteristic information of this network user, send the first feedback content to this network user after a predetermined time elapses.
In order to improve the experience of the network user further according to the hobby characteristic information got, this computer equipment can carry out the transmission of different types of feedback content stage by stage, and this feedback content is suited mutually with the real-life of this network user.Such as, according to this hobby characteristic information, this computer equipment judges that this network user is a junior, consider that he may look for a job after half a year, then can send to this network user after half a year and customize relevant feedback content to western-style clothes, and be sent in this network user the feedback content that near work place, information of renting a house is correlated with after one year.And for example, this network user is a mother, then this computer equipment can send the feedback content relevant to toy for children this network user of the forward direction of International Children's Day.
In step S110, after obtaining the hobby characteristic information of the network user, this networks congestion control parameter that this computer equipment can also gather, and generate the strategy that information to be sent is provided.
Preferably, this computer equipment gathers the behavioral parameters of user by cookie (this cosmetics electricity business website is in order to distinguish that user identity is stored in the data on the local terminal of this network user).
Such as, this computer equipment can obtain the sex of this network user according to the log-on message of this network user, and the demand of the network user to cosmetics of different sexes makes a big difference, and therefore reduces the scope it being provided to information to be sent by sex; This computer equipment also can determine the purchasing habits of this network user according to the shopping information of this network user, as bought the price range of product, buying the type etc. of product, be therefore defined as by purchasing habits the information full blast to be sent which product this network user pushes.
After the hobby characteristic information of this network user and user behavior parameter, this computer equipment can generate the strategy providing information to be sent, this provides the strategy of information to be sent can be preferably: by cookie analyze this network user be the male sex, interested in and at the interval skin-protection product of the 100-500 unit buying this cosmetics brand in the recent period, then this computer equipment can provide the strategy generating of information to be sent for providing the information to be sent that this skin-protection product is relevant to this network user priority specific cosmetics brand.
In the present embodiment; the information to be sent of being correlated with preferentially to provide corresponding skin care item is as the strategy providing information to be sent; and be only and exemplify; it will be understood by those skilled in the art that the information to be sent of being correlated with to other specific products is as the strategy providing information to be sent; also protection scope of the present invention should be fallen into; for simplicity's sake, be only contained in this with way of reference, and do not repeat.
In a preferred embodiment, after generation provides the strategy of information to be sent, described method can also comprise following step:
-obtain the social attribute information of the described network user;
-send the Info Link to be sent based on described social attribute information to the described network user;
-when the described network user is after corresponding social platform shares described Info Link to be sent, provide the second feedback content to the described network user.
Concrete, this computer equipment by authorizing the essential information of the social platform such as micro-letter, microblogging obtaining this network user, and generates one and sends to this network user based on the Info Link to be sent of the social platform such as micro-letter, microblogging.If this network user shares this Info Link to be sent in social platform such as micro-letter, microbloggings, make the good friend in the social circle of this network user can see this information to be sent, thus reach the object propagating this information to be sent, then provide the second feedback content by this computer equipment to this network user.
Preferably, this second feedback content can be the integration that Info Link corresponding with service business to be sent that this network user shares gives, and this integration to be used in when buying commodity deduction cash, prize drawing, acquisition bargain goods purchase right etc.
In a preferred embodiment, after the social attribute information obtaining the described network user, described method also comprises following step:
-according to described social attribute information, process is optimized to the described strategy of information to be sent that provides.
Concrete, if this provides the strategy of information to be sent for providing the information to be sent that this skin-protection product is relevant to this network user priority, then the strategy of information to be sent can be provided to combine the social attribute information of this network user and this by this computer equipment, thus provide the strategy of information to be sent to be optimized process to this.
Such as, if this computer equipment is by authorizing the essential information of the micro-letter obtaining this network user, then can provide in the strategy of information to be sent the Info Link to be sent of the new product increasing corresponding branding cosmetic at this, after this network user shares the information to be sent of the new product of these cosmetics in the circle of friends of its micro-letter, the good friend of the circle of friends of its micro-letter all can see the information to be sent of the new product of these cosmetics, achieves the object being propagated the information to be sent of the new product of these cosmetics by this network user based on the circle of friends of its micro-letter; If this computer equipment is by authorizing the essential information of the microblogging obtaining this network user, then can provide in the strategy of information to be sent the Info Link to be sent of the new product increasing corresponding branding cosmetic at this, after this network user shares the information to be sent of the new product of these cosmetics in its microblogging, the bean vermicelli of its microblogging all can be seen and the information to be sent of the new product of this information-based cosmetic to be sent achieves the object of the information to be sent of the new product being propagated this information-based cosmetic to be sent by this network user based on its microblogging.
In step S120, provide specific information to be sent according to providing the strategy of information to be sent to the network user.
Concrete, after the generation of this computer equipment provides the strategy of information to be sent, can play when this network user's Website login next time the information content to be sent that this provides the strategy correspondence of information to be sent.When this website of this network user login, this computer equipment analyzes the identity of this network user by cookie, then match the strategy that information to be sent is provided generated, and provide the strategy of information to be sent to play corresponding information to be sent to this network user according to this.
Such as, when the information to be sent providing the strategy of information to be sent for providing this skin-protection product relevant to this network user priority, if this network user access is word class or picture category website, mode then by playing window plays this information to be sent, if this network user access is the website of video class, then can before corresponding video is play this information to be sent of broadcasting.
What propose the present invention below by specific embodiment provides the method for information to be sent to be described in detail based on user behavior.
Embodiment one
The present embodiment is described for certain women's network user login clothes electricity business website, and information pushing to be sent is given this user by this computer equipment by this clothes electricity business website, and as shown in Figure 2, the method specifically can comprise:
In step S200, obtained the hobby characteristic information of the network user by the questionnaire playing window display.
Concrete, when this clothes electricity business website of this women's network user login, this computer equipment is by showing questionnaire in the mode of screen lower right corner bullet window, this questionnaire can be the form of the problem list of tree structure, can which the problem comprised be: most interested apparel brand has? (can multiselect), which does most interested types of garments have? (can multiselect), does is which scope more receptible price range? (can single choice) etc., this computer equipment generates the hobby characteristic information of this women network user according to the answer of this questionnaire.
In step S210, provide the first feedback content to the network user.
Concrete, after this women network user completes questionnaire, this computer equipment can send a control command to the information server to be sent of this clothes electricity business website, this control command is used for realizing this women network user and does not eject information to be sent during this clothes electricity business website of login, thus by this control command using as the first feedback content to this women network user.
In step S220, the behavioral parameters of collection network user.
Concrete, when this women's network user login is to this clothes electricity business website, this clothes electricity business website gathers the behavioral parameters of the women network user by cookie, and sends behavior parameter to this computer equipment.This women network user that this computer equipment gathers by cookie generates behavioral parameters in the content of the act such as log-on message, shopping information of this clothes electricity business website.The behavior parameter content such as identity, the commodity bought in this clothes electricity business website that can differentiate this women network user.
In step S230, generate according to user behavior parameter and hobby characteristic information the strategy that information to be sent is provided.
Concrete, that this computer equipment can determine to log in this clothes electricity business website according to this user behavior parameter is this women network user, and obtain the price range of the commodity that this women network user bought in this clothes electricity business website, then by the commodity in this price range with screen according to the types of garments of liking the interested brand of this women network user that characteristic information is determined, interested for this women network user and that price falls into the clothes of this price range information to be sent is supplied to this women network user as the strategy providing information to be sent.
In step S240, the social attribute information according to the network user is optimized process to providing the strategy of information to be sent.
Concrete, such as after this computer equipment passes through the essential information of micro-letter of authorizing this women network user of acquisition, Quick Response Code and/or the chained address of the new product message address to be sent for accessing the apparel brand that this women network user is most interested in can be generated, and be set to this Quick Response Code and/or chained address to follow that this women network user is interested and price falls into the clothes of this price range information to be sent is supplied to this women network user as optimisation strategy, thus realize the optimization process to the strategy providing information to be sent.
In step S250, provide specific information to be sent according to providing the strategy of information to be sent to the network user.
Concrete, when this computer equipment generate provide information to be sent strategy and after optimization process, can this women's network user login comprise this clothes electricity business website by this computer equipment by its information pushing to be sent to the website of this user time, if this computer equipment analyzes the identity of this women network user by cookie, then for this women network user according to this through optimization after the strategy of information to be sent that provides play information to be sent to this women network user.Such as, information to be sent can be play in the webpage both sides of this women's network user login website with the form of picture, and comprise above-mentioned Quick Response Code and/or chained address at this picture.
Such as, when the information to be sent providing the strategy of information to be sent for providing this skin-protection product relevant to this network user priority, if this network user access is word class or picture category website, mode then by playing window plays this information to be sent, if this network user access is the website of video class, then can before corresponding video is play this information to be sent of broadcasting.
Embodiment two
The present embodiment is described for certain male sex's network user login end product electricity business website, and information pushing to be sent is given this user by this computer equipment by this end product electricity business website, and as shown in Figure 3, the method specifically can comprise:
In step S300, obtained the hobby characteristic information of the network user by the questionnaire shown in video information to be sent.
Concrete, when this end product electricity business website of this male sex's network user login, this computer equipment plays information to be sent by the mode playing the video covering current page in screen, and show questionnaire in the left part of this video, this questionnaire can be an image information to be sent be made up of some picture buttons, often kind of picture buttons represents an option, and submeter represents the end product of the type such as smart mobile phone, panel computer, healthy bracelet, wireless router.When after the end product that this male sex network user have selected representated by a kind of picture buttons, this computer equipment by inquiry questionnaire continues another image information to be sent be made up of some pictures of display, and often kind of picture buttons represents a brand name.After this male sex network user have selected the brand name of a kind of picture buttons representative, this computer equipment questionnaire continues another image information to be sent be made up of some picture buttons of display, and often kind of picture buttons represents a price range.Finally, this computer equipment generates the hobby characteristic information of this male sex network user according to the answer of this questionnaire.
In step S310, the behavioral parameters of collection network user.
Concrete, when this male sex's network user login is to this end product electricity business website, this end product electricity business website gathers the behavioral parameters of this male sex network user by cookie, and sends behavior parameter to this computer equipment.The log-on message of this male sex network user that this computer equipment gathers by cookie in this end product website and shopping information, this log-on message can comprise the identity information of this male sex network user and the current and/or former terminal device information of use and the price range at place, and this computer equipment generates behavioral parameters by this log-on message and terminal device information.
In step S320, generate according to user behavior parameter and hobby characteristic information the strategy that information to be sent is provided.
Concrete, what this computer equipment can determine to log in this end product electricity business website according to this user behavior parameter is the terminal device of this male sex network user and the current use of this male sex network user, such as can only mobile phone, if the smart mobile phone of this current use is apart from sales date first of this terminal device more than 2 years, then using the upgrading model of this smart mobile phone or this brand, the information to be sent of other smart mobile phone in this price range is supplied to this male sex network user as the strategy providing information to be sent.
In step S330, the social attribute information according to the network user is optimized process to providing the strategy of information to be sent.
Concrete, such as after this computer equipment passes through the essential information of the microblogging of authorizing this male sex network user of acquisition, the microblogging that can generate the new product information to be sent for accessing the terminal device that this women network user is most interested in shares chained address, and this microblogging is shared chained address and be presented in the video information to be sent of other smart mobile phone in this price range by the upgrading model of this smart mobile phone or this brand and be supplied to this male sex network user, thus realize the optimization process to the strategy providing information to be sent.
In step S340, the strategy of information to be sent is provided to provide specific information to be sent to the network user according to this.
Concrete, when this computer equipment generate provide information to be sent strategy and after optimization process, can this male sex's network user login comprise this end product electricity business website by this computer equipment by information pushing to be sent to the website of this user time, if this computer equipment analyzes the identity of this male sex network user by cookie, then for this male sex network user according to this through optimization after the strategy of information to be sent that provides play information to be sent to this male sex network user.Such as, in the middle part of the webpage of this male sex's network user login website, information to be sent can be play with the form of video, and the microblogging comprising the new product information to be sent of above-mentioned terminal device at this video shares chained address.
In step S350, provide the second feedback content to the network user.
Concrete, when the microblogging of information to be sent for the new product of above-mentioned terminal device to be shared after chained address issues in its microblogging by this male sex network user, this can send a control command to the information server to be sent of end product electricity business website, this control command is for increasing the member integration of this male sex network user in this end product electricity business website, and this member's integration can be used for exchanging the redemption code or the cash that deducts when buying particular terminal product that give priority to purchasing particular terminal product.
The method that information to be sent is provided based on user behavior adopting this embodiment to propose, the strategy that information to be sent is provided can be generated by the behavioral parameters of the network user and hobby characteristic information, and the precision of information supplying strategy to be sent is improved by the interaction between the network user, thus achieve human nature service information to be sent be supplied to its interested network user, and by providing hobby characteristic information and social attribute information to provide feedback to the network user, and then improve the experience that the network user provides information to be sent.
Fig. 4 illustrate invent an embodiment according to this case provide the device of information to be sent (hereinafter referred to as " information provider unit to be sent ") based on user behavior.This information provider unit to be sent can be a device in computer equipment or computer equipment.As shown in Figure 4, this information provider unit to be sent comprises:
For obtaining the device (hereinafter referred to as " acquiring unit ") 400 of the hobby characteristic information of the network user;
For generating according to the networks congestion control parameter gathered and described hobby characteristic information the device (hereinafter referred to as " strategy generating unit ") 410 providing the strategy of information to be sent;
The device (hereinafter referred to as " providing unit ") 420 of specific information to be sent is provided to the described network user for providing the strategy of information to be sent described in basis.
When the network user uses terminal device to access specific website, acquiring unit 400 plays information to be sent by this website to this network user.Such as when network user's access be word class or picture category website time, play information to be sent by playing the mode of window; When the network user access be the website of video class time, can corresponding video play before broadcasting information to be sent.
In the process playing information to be sent, acquiring unit 400 by for play information to be sent process in provide questionnaire to described receiver to be sent, and show a questionnaire according to the picture that sub-device is playing information to be sent of the answer generation hobby characteristic information of described receiver submission to be sent, and like characteristic information accordingly according to the answer generation that this network user submits to.This questionnaire can preferably adopt the form of the problem list of tree structure to obtain the answer of this network user, in order to the network user can obtain good experience, this questionnaire preferably can be set to the Reaction time individual event or the multiple-choice question that are no more than 2 minutes that exercise question sum is no more than 20 or consumes.
Such as, when this network user login be cosmetics electricity business website time, first acquiring unit 400 can propose to this network user the problem liking the cosmetics of which kind of brand, and some brand names are being proposed for user's selection, when this network user have selected one or more brands wherein, problem corresponding to other non-selected brand can not be supplied to this network user, and only need this network user to answer the problem of the branch at one or more brand places of selection.When this network user have selected specific product bridge queen, acquiring unit 400 continues to provide product type included by this brand, as skin-protection product, hair product, cosmetics etc. to this network user; After this network user have selected specific product type, as have selected skin-protection product, acquiring unit 400 continues to provide the list of the product included by this series products to this network user, as eye cream, facial mask, BB frost etc.; After this network user have selected specific product list, acquiring unit 400 also can go out the problem such as frequency of utilization, result of use to this network user, thus obtain the suggestion of this network user to each side of the cosmetics of particular brand by this questionnaire, and then generation likes characteristic information accordingly, this hobby characteristic information can not only reflect the hobby interest of this network user, the service condition to specific products can also be reflected, there is provided one of condition of the strategy of information to be sent as generation, effectively can improve the efficiency that information to be sent provides.
In the present embodiment; obtain the answer of this network user submission with the form of the problem list of tree structure and generate hobby characteristic information; and be only and exemplify; it will be understood by those skilled in the art that other questionnaire as the form such as sheet format, single-line type; also protection scope of the present invention should be fallen into; for simplicity's sake, be only contained in this with way of reference, and do not repeat.
In a preferred embodiment, as shown in Figure 5, acquiring unit 400 can also comprise suddenly:
-for providing the device (hereinafter referred to as " the first feedback providing unit 430 ") of the first feedback content to the described network user.
Such as, after this network user completes this questionnaire, if this network user access is word class or picture category website, then scheduled duration can not played window and plays this information to be sent as the first feedback content, to improve the experience that this network user accesses word class or picture category website by the first feedback providing unit 430; If this network user access is the website of video class, then the first feedback providing unit 430 can stop the information to be sent before playing while completing this questionnaire, even if this information to be sent does not reach predetermined playing duration, thus improve the experience of this network user's accessing video website.
Further alternative, the first feedback providing unit 430 can comprise:
-for the hobby characteristic information according to this network user, the sub-device (hereinafter referred to as " timed sending subelement ") of the first feedback content is sent after a predetermined time elapses to this network user.
In order to improve the experience of the network user further according to the hobby characteristic information got, this timed sending subelement can carry out the transmission of different types of feedback content stage by stage, and this feedback content is suited mutually with the real-life of this network user.Such as, according to this hobby characteristic information, this timed sending subelement judges that this network user is a junior, consider that he may look for a job after half a year, then can send to this network user after half a year and customize relevant feedback content to western-style clothes, and be sent in this network user the feedback content that near work place, information of renting a house is correlated with after one year.And for example, this network user is a mother, then this timed sending subelement can send the feedback content relevant to toy for children this network user of the forward direction of International Children's Day.
After obtaining the hobby characteristic information of the network user, this networks congestion control parameter that strategy generating unit 410 can also gather, and generate according to this networks congestion control parameter and hobby characteristic information the strategy that information to be sent is provided.
Preferably, strategy generating unit 410 gathers the behavioral parameters of user by cookie (this cosmetics electricity business website is in order to distinguish that user identity is stored in the data on the local terminal of this network user).
Such as, strategy generating unit 410 can obtain the sex of this network user according to the log-on message of this network user, and the demand of the network user to cosmetics of different sexes makes a big difference, and therefore reduces the scope it being provided to information to be sent by sex; Strategy generating unit 410 can determine the purchasing habits of this network user according to the shopping information of this network user, as bought the price range of product, buying the type etc. of product, be therefore defined as by purchasing habits the information full blast to be sent which product this network user pushes.
After the hobby characteristic information of this network user and user behavior parameter, strategy generating unit 410 can generate the strategy providing information to be sent, this provides the strategy of information to be sent can be preferably: analyzing this network user by cookie is the male sex, interested in and at the interval skin-protection product of the 100-500 unit buying this cosmetics brand in the recent period, then the strategy generating of information to be sent can be provided for providing the information to be sent that this skin-protection product is relevant to this network user priority specific cosmetics brand.
In the present embodiment; the information to be sent of being correlated with preferentially to provide corresponding skin care item is as the strategy providing information to be sent; and be only and exemplify; it will be understood by those skilled in the art that the information to be sent of being correlated with to other specific products is as the strategy providing information to be sent; also protection scope of the present invention should be fallen into; for simplicity's sake, be only contained in this with way of reference, and do not repeat.
In a preferred embodiment, as shown in Figure 5, described device can also comprise:
-for obtaining the device (hereinafter referred to as " social information acquiring unit ") 440 of the social attribute information of the described network user;
-send the Info Link to be sent (hereinafter referred to as " link transmitting element ") 450 based on described social attribute information to the described network user;
-when the described network user is after corresponding social platform shares described Info Link to be sent, provide the second feedback content (hereinafter referred to as " the second feedback providing unit ") 460 to the described network user.
Concrete, social information acquiring unit 440 by authorizing the essential information of the social platform such as micro-letter, microblogging obtaining this network user, and generates one by link transmitting element 450 and sends to this network user based on the Info Link to be sent of the social platform such as micro-letter, microblogging.If this network user shares this Info Link to be sent in social platform such as micro-letter, microbloggings, make the good friend in the social circle of this network user can see this information to be sent, thus reach the object propagating this information to be sent, then provide the second feedback content by the second feedback providing unit 460 to this network user.
Preferably, this second feedback content can be the integration of the Info Link corresponding with service business to be sent that this network user shares, deduction cash, prize drawing, acquisition bargain goods purchase right etc. when this integration can be used for buying commodity.
In a preferred embodiment, can comprise at strategy generating unit 410:
-for according to described social attribute information to the described sub-device (hereinafter referred to as " optimization subelement ") providing the strategy of information to be sent to be optimized process.
Concrete, if this provides the strategy of information to be sent for providing the information to be sent that this skin-protection product is relevant to this network user priority, then the strategy of information to be sent can be provided to combine the social attribute information of this network user and this by optimization subelement, thus provide the strategy of information to be sent to be optimized process to this.
Such as, if social information acquiring unit 440 is by authorizing the essential information of the micro-letter obtaining this network user, then can provide in the strategy of information to be sent the Info Link to be sent of the new product increasing corresponding branding cosmetic by optimizing subelement at this, after this network user shares the information to be sent of the new product of these cosmetics in the circle of friends of its micro-letter, the good friend of the circle of friends of its micro-letter all can see the information to be sent of the new product of this information-based cosmetic to be sent, achieve the object being propagated the information to be sent of the new product of this information-based cosmetic to be sent by this network user based on the circle of friends of its micro-letter, if social information acquiring unit 440 is by authorizing the essential information of the microblogging obtaining this network user, then can provide in the strategy of information to be sent the Info Link to be sent of the new product increasing corresponding branding cosmetic by optimizing subelement at this, after this network user shares the information to be sent of the new product of these cosmetics in its microblogging, the bean vermicelli of its microblogging all can be seen and the information to be sent of the new product of this information-based cosmetic to be sent achieves the object of the information to be sent of the new product being propagated this information-based cosmetic to be sent by this network user based on its microblogging.
Providing unit 420 provides specific information to be sent according to providing the strategy of information to be sent to the network user.
Concrete, after strategy generating unit 410 generates and provides the strategy of information to be sent, the information content to be sent that this provides the strategy correspondence of information to be sent can be play by providing unit 420 when this network user's Website login next time.Wherein, the website of this network user login can be by the computer equipment being positioned at network side by information pushing to be sent to the website of this user.When this website of this network user login, acquiring unit 400 analyzes the identity of this network user by cookie, then match the strategy that information to be sent is provided generated, and the strategy of information to be sent that provides generated according to strategy generating unit 410 by providing unit 420 plays corresponding information to be sent to this network user.
Such as, when the information to be sent providing the strategy of information to be sent for providing this skin-protection product relevant to this network user priority that strategy generating unit 410 generates, if this network user access is word class or picture category website, then can play this information to be sent by providing unit 420 by the mode playing window, if this network user access is the website of video class, then can by providing unit 420 this information to be sent of broadcasting before corresponding video is play.
What propose the present invention below by specific embodiment provides the device of information to be sent to be described in detail based on user behavior.
Embodiment three
The present embodiment is described for certain women's network user login clothes electricity business website, this clothes electricity business website by the computer equipment being positioned at network side by information pushing to be sent to this user, this device performs and provides the process of information to be sent as shown in Figure 2 and Figure 5 based on user behavior, specifically can comprise:
Acquiring unit 400 obtains the hobby characteristic information of the network user by the questionnaire playing window display.
Concrete, when this clothes electricity business website of this women's network user login, acquiring unit 400 is by showing questionnaire in the mode of screen lower right corner bullet window, this questionnaire can be the form of the problem list of tree structure, can which the problem comprised be: most interested apparel brand has? (can multiselect), which does most interested types of garments have? (can multiselect), does is which scope more receptible price range? (can single choice) etc., acquiring unit 400 generates the hobby characteristic information of this women network user according to the answer of this questionnaire.
Subsequently, the first feedback provides transmitting element 430 to provide transmission first feedback content to the network user.
Concrete, after this women network user completes questionnaire, first feedback providing unit 430 can send a control command to the information server to be sent of this clothes electricity business website, this control command is used for realizing this women network user and does not eject information to be sent during this clothes electricity business website of login, thus by this control command using as the first feedback content to this women network user.
Then, the behavioral parameters of strategy generating unit 410 collection network user.
Concrete, when this women's network user login is to this clothes electricity business website, this clothes electricity business website gathers the behavioral parameters of the women network user by cookie, and sends behavior parameter to strategy generating unit 410.This women network user is generated behavioral parameters in the content of the act such as log-on message, shopping information of this clothes electricity business website by strategy generating unit 410.The behavior parameter content such as identity, the commodity bought in this clothes electricity business website that can differentiate this women network user.
Then, strategy generating unit 410 generates according to user behavior parameter and hobby characteristic information the strategy providing information to be sent.
Concrete, strategy generating unit 410 can determine to log in being this women network user and obtaining the price range of the commodity that this women network user bought in this clothes electricity business website of this clothes electricity business website according to this user behavior parameter, then by the commodity in this price range with screen according to the types of garments of liking the interested brand of this women network user that characteristic information is determined, interested for this women network user and that price falls into the clothes of this price range information to be sent is supplied to this women network user as the strategy providing information to be sent.
Strategy generating unit 410 is optimized process according to the social attribute information of the network user to providing the strategy of information to be sent.
Concrete, such as after social information acquiring unit 440 passes through the essential information of micro-letter of authorizing this women network user of acquisition, Quick Response Code and/or the chained address of the new product message address to be sent for accessing the apparel brand that this women network user is most interested in can be generated by link transmitting element 450, and this Quick Response Code and/or chained address is set to follow that this women network user is interested and price falls into the clothes of this price range information to be sent is supplied to this women network user as optimisation strategy by optimization subelement, thus the optimization process realized the strategy providing information to be sent.
Finally, providing unit 420 provides specific information to be sent according to providing the strategy of information to be sent to the network user.
Concrete, when strategy generating unit 410 generate provide information to be sent strategy and after optimization process, can this women's network user login comprise this clothes electricity business website by the computer equipment being positioned at network side by information pushing to be sent to the website of this user time, if acquiring unit 400 analyzes the identity of this women network user by cookie, then by providing unit 420 for this women network user according to this through optimization after the strategy of information to be sent that provides play information to be sent to this women network user.Such as, information to be sent can be play in the webpage both sides of this women's network user login website with the form of picture, and comprise above-mentioned Quick Response Code and/or chained address at this picture.
Such as, when the information to be sent providing the strategy of information to be sent for providing this skin-protection product relevant to this network user priority, if this network user access is word class or picture category website, then providing unit 420 plays this information to be sent by the mode playing window, if this network user access is the website of video class, then providing unit 420 can before corresponding video is play this information to be sent of broadcasting.
Embodiment four
The present embodiment is described for certain male sex's network user login end product electricity business website, this end product electricity business website by the computer equipment being positioned at network side by information pushing to be sent to user, this device performs and provides the process of information to be sent as shown in Figure 3 and Figure 5 based on user behavior, specifically can comprise:
Acquiring unit 400 obtains the hobby characteristic information of the network user by the questionnaire shown in video information to be sent.
Concrete, when this end product electricity business website of this male sex's network user login, acquiring unit 400 plays information to be sent by the mode playing the video covering current page in screen, and show questionnaire in the left part of this video, this questionnaire can be an image information to be sent be made up of some picture buttons, often kind of picture buttons represents an option, and submeter represents the end product of the type such as smart mobile phone, panel computer, healthy bracelet, wireless router.When after the end product that this male sex network user have selected representated by a kind of picture buttons, this questionnaire continues another image information to be sent be made up of some pictures of display, and often kind of picture buttons represents a brand name.After this male sex network user have selected the brand name of a kind of picture buttons representative, this questionnaire continues another image information to be sent be made up of some picture buttons of display, and often kind of picture buttons represents a price range.Finally, acquiring unit 400 generates the hobby characteristic information of this male sex network user according to the answer of this questionnaire.
Subsequently, the behavioral parameters of strategy generating unit 410 collection network user.
Concrete, when this male sex's network user login is to this end product electricity business website, this end product electricity business website gathers the behavioral parameters of this male sex network user by cookie, and sends behavior parameter to strategy generating unit 410.The log-on message of this male sex network user that strategy generating unit 410 gathers by cookie in this end product website and shopping information, this log-on message can comprise the identity information of this male sex network user and the end product information of current and/or former use and the price range at place, and strategy generating unit 410 generates behavioral parameters by this log-on message and end product information.
Then, strategy generating unit 410 generates according to user behavior parameter and hobby characteristic information the strategy providing information to be sent.
Concrete, what strategy generating unit 410 can determine to log in this end product electricity business website according to this user behavior parameter is the terminal device of this male sex network user and the current use of this male sex network user, such as can only mobile phone, if the smart mobile phone of this current use is apart from sales date first of this terminal device more than 2 years, then using the upgrading model of this smart mobile phone or this brand, the information to be sent of other smart mobile phone in this price range is supplied to this male sex network user as the strategy providing information to be sent.
Then, strategy generating unit 410 is optimized process according to the social attribute information of the network user to providing the strategy of information to be sent.
Concrete, such as after social information acquiring unit 440 passes through the essential information of the microblogging of authorizing this male sex network user of acquisition, the microblogging of the new product information to be sent that can be generated for accessing the terminal device that this women network user is most interested in by link transmitting element 450 shares chained address, and this microblogging shared chained address by optimization subelement and be presented in the video video information to be sent of other smart mobile phone in this price range by the upgrading model of this smart mobile phone or this brand and be supplied to this male sex network user, thus the optimization process realized the strategy providing information to be sent.
Finally, providing unit 420 provides the strategy of information to be sent to provide specific information to be sent to the network user according to this.
Concrete, when strategy generating unit 410 generate provide information to be sent strategy and after optimization process, can this male sex's network user login comprise this end product electricity business website by the computer equipment being positioned at network side by the website of information pushing to be sent to user time, the identity that unit 400 analyzes this male sex network user by cookie if get, then by providing unit 420 for this male sex network user according to this through optimization after the strategy of information to be sent that provides play information to be sent to this male sex network user.Such as, providing unit 420 can play information to be sent with the form of video in the middle part of the webpage of this male sex's network user login website, and the microblogging comprising the new product information to be sent of above-mentioned terminal device at this video shares chained address.
In step S350, the second feedback providing unit 460 provides the second feedback content to the network user.
Concrete, when the microblogging of information to be sent for the new product of above-mentioned terminal device to be shared after chained address issues in its microblogging by this male sex network user, second feedback providing unit 460 can send a control command to the information server to be sent of end product electricity business website, this control command is for increasing the member integration of this male sex network user in this end product electricity business website, and this member's integration can be used for exchanging the redemption code or the cash that deducts when buying particular terminal product that give priority to purchasing particular terminal product.
The device that information to be sent is provided based on user behavior adopting this embodiment to propose, the strategy that information to be sent is provided can be generated by the behavioral parameters of the network user and hobby characteristic information, and the precision of information supplying strategy to be sent is improved by the interaction between the network user, thus achieve human nature service information to be sent be supplied to its interested network user, and by providing hobby characteristic information and social attribute information to provide feedback to the network user, and then improve the experience that the network user provides information to be sent.
It should be noted that the present invention can be implemented in the assembly of software and/or software restraint, such as, each device of the present invention can adopt special IC (ASIC) or any other similar hardware device to realize.In one embodiment, software program of the present invention can perform to realize step mentioned above or function by processor.Similarly, software program of the present invention (comprising relevant data structure) can be stored in computer readable recording medium storing program for performing, such as, and RAM storer, magnetic or CD-ROM driver or flexible plastic disc and similar devices.In addition, steps more of the present invention or function can adopt hardware to realize, such as, as coordinating with processor thus performing the circuit of each step or function.
To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned one exemplary embodiment, and when not deviating from spirit of the present invention or essential characteristic, the present invention can be realized in other specific forms.Therefore, no matter from which point, all should embodiment be regarded as exemplary, and be nonrestrictive, scope of the present invention is limited by claims instead of above-mentioned explanation, and all changes be therefore intended in the implication of the equivalency by dropping on claim and scope are included in the present invention.Any Reference numeral in claim should be considered as the claim involved by limiting.In addition, obviously " comprising " one word do not get rid of other unit or step, odd number does not get rid of plural number.Multiple unit of stating in system claims or device also can be realized by software or hardware by a unit or device.First, second word such as grade is used for representing title, and does not represent any specific order.
Claims (12)
1. a method for information to be sent is provided based on user behavior, wherein, comprises:
Obtain the hobby characteristic information of the network user;
The strategy that information to be sent is provided is generated according to the networks congestion control parameter gathered and described hobby characteristic information;
Specific information to be sent is provided to the described network user according to the described strategy of information to be sent that provides.
2. method according to claim 1, wherein, the process of the hobby characteristic information of the described acquisition network user comprises:
In the process playing information to be sent, provide questionnaire to the described network user, and generate hobby characteristic information according to the answer that the described network user submits to.
3. method according to claim 1 and 2, wherein, after the hobby characteristic information obtaining the network user, described method also comprises:
The first feedback content is sent to the described network user.
4. method according to claim 3, wherein, sends the first feedback content to the described network user and comprises:
According to described hobby characteristic information, send the first feedback content to the described network user after a predetermined time elapses.
5. method according to claim 3, wherein, after the hobby characteristic information obtaining the network user, described method also comprises:
Obtain the social attribute information of the described network user;
The Info Link to be sent based on described social attribute information is sent to the described network user;
When the described network user is after corresponding social platform shares described Info Link to be sent, send the second feedback content to the described network user.
6. method according to claim 5, after the social attribute information obtaining the described network user, described method also comprises:
According to described social attribute information, process is optimized to the described strategy of information to be sent that provides.
7. a device for information to be sent is provided based on user behavior, wherein, comprises:
For obtaining the device of the hobby characteristic information of the network user;
For generating according to the networks congestion control parameter gathered and described hobby characteristic information the device providing the strategy of information to be sent;
The device of specific information to be sent is provided to the described network user for providing the strategy of information to be sent described in basis.
8. device according to claim 7, wherein, the device for the hobby characteristic information obtaining receiver to be sent comprises:
For providing questionnaire to described receiver to be sent in the process playing information to be sent, and generate the sub-device of hobby characteristic information according to the answer that described receiver to be sent is submitted to.
9. the device according to claim 7 or 8, wherein, described device also comprises:
For sending the device of the first feedback content to the described network user.
10. device according to claim 9, wherein, comprises for the device sending the first feedback content to the described network user:
For according to described hobby characteristic information, send the sub-device of the first feedback content after a predetermined time elapses to the described network user.
11. devices according to claim 9, wherein, provide the device of the strategy of information to be sent to comprise for generating according to the networks congestion control parameter gathered and described hobby characteristic information:
For obtaining the device of the social attribute information of the described network user;
For sending the device based on the Info Link to be sent of described social attribute information to the described network user;
For when the described network user is after corresponding social platform shares described Info Link to be sent, send the device of the second feedback content to the described network user.
12. devices according to claim 10, wherein, provide the device of the strategy of information to be sent also to comprise for generating according to the networks congestion control parameter gathered and described hobby characteristic information:
For according to described social attribute information to the described sub-device providing the strategy of information to be sent to be optimized process.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510119998.1A CN104765778A (en) | 2015-03-18 | 2015-03-18 | Method and device for providing information to be transmitted based on user behaviors |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510119998.1A CN104765778A (en) | 2015-03-18 | 2015-03-18 | Method and device for providing information to be transmitted based on user behaviors |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN104765778A true CN104765778A (en) | 2015-07-08 |
Family
ID=53647609
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510119998.1A Pending CN104765778A (en) | 2015-03-18 | 2015-03-18 | Method and device for providing information to be transmitted based on user behaviors |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN104765778A (en) |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105825406A (en) * | 2016-03-28 | 2016-08-03 | 乐视控股（北京）有限公司 | Data processing method and device |
| CN106168975A (en) * | 2016-07-12 | 2016-11-30 | 精硕世纪科技（北京）有限公司 | The acquisition methods of targeted customer's concentration and device |
| CN106878770A (en) * | 2017-02-27 | 2017-06-20 | 重庆市考斯克网络科技有限公司 | Multimedia interaction service push method and device |
| TWI610258B (en) * | 2015-12-11 | 2018-01-01 | 林國龍 | Method, computer program product, computer readable recording medium and system for article selection based on user preferences |
| CN109117082A (en) * | 2017-06-23 | 2019-01-01 | 杭州美界科技有限公司 | A kind of beauty recommender system based on caching |
| CN110097397A (en) * | 2019-04-04 | 2019-08-06 | 北京字节跳动网络技术有限公司 | Information-pushing method, device and electronic equipment based on feedback |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101329674A (en) * | 2007-06-18 | 2008-12-24 | 北京搜狗科技发展有限公司 | System and method for providing personalized searching |
| CN101556609A (en) * | 2009-05-19 | 2009-10-14 | 杭州信杨通信技术有限公司 | Customer behavior analysis and service system based on web contents |
| US20130031173A1 (en) * | 2011-07-30 | 2013-01-31 | Huawei Technologies Co., Ltd. | Information recommendation method, recommendation engine, network system |
| CN103714139A (en) * | 2013-12-20 | 2014-04-09 | 华南理工大学 | Parallel data mining method for identifying a mass of mobile client bases |
| CN103714130A (en) * | 2013-12-12 | 2014-04-09 | 深圳先进技术研究院 | Video recommendation system and method thereof |
| CN103886090A (en) * | 2014-03-31 | 2014-06-25 | 北京搜狗科技发展有限公司 | Content recommendation method and device based on user favorites |
-
2015
- 2015-03-18 CN CN201510119998.1A patent/CN104765778A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101329674A (en) * | 2007-06-18 | 2008-12-24 | 北京搜狗科技发展有限公司 | System and method for providing personalized searching |
| CN101556609A (en) * | 2009-05-19 | 2009-10-14 | 杭州信杨通信技术有限公司 | Customer behavior analysis and service system based on web contents |
| US20130031173A1 (en) * | 2011-07-30 | 2013-01-31 | Huawei Technologies Co., Ltd. | Information recommendation method, recommendation engine, network system |
| CN103714130A (en) * | 2013-12-12 | 2014-04-09 | 深圳先进技术研究院 | Video recommendation system and method thereof |
| CN103714139A (en) * | 2013-12-20 | 2014-04-09 | 华南理工大学 | Parallel data mining method for identifying a mass of mobile client bases |
| CN103886090A (en) * | 2014-03-31 | 2014-06-25 | 北京搜狗科技发展有限公司 | Content recommendation method and device based on user favorites |
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| TWI610258B (en) * | 2015-12-11 | 2018-01-01 | 林國龍 | Method, computer program product, computer readable recording medium and system for article selection based on user preferences |
| CN105825406A (en) * | 2016-03-28 | 2016-08-03 | 乐视控股（北京）有限公司 | Data processing method and device |
| CN106168975A (en) * | 2016-07-12 | 2016-11-30 | 精硕世纪科技（北京）有限公司 | The acquisition methods of targeted customer's concentration and device |
| CN106168975B (en) * | 2016-07-12 | 2019-09-13 | 精硕科技（北京）股份有限公司 | The acquisition methods and device of target user's concentration |
| CN106878770A (en) * | 2017-02-27 | 2017-06-20 | 重庆市考斯克网络科技有限公司 | Multimedia interaction service push method and device |
| CN109117082A (en) * | 2017-06-23 | 2019-01-01 | 杭州美界科技有限公司 | A kind of beauty recommender system based on caching |
| CN110097397A (en) * | 2019-04-04 | 2019-08-06 | 北京字节跳动网络技术有限公司 | Information-pushing method, device and electronic equipment based on feedback |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CA2700030C (en) | Touchpoint customization system | |
| CN104765778A (en) | Method and device for providing information to be transmitted based on user behaviors | |
| US11132703B2 (en) | Platform for providing augmented reality based advertisements | |
| CN103295148B (en) | The method and apparatus generating and realizing data model | |
| US20130090163A1 (en) | System and method of generating customized recommendations and settings | |
| US11449900B2 (en) | Information processing method, server, terminal, and computer storage medium | |
| US20150174493A1 (en) | Automated content curation and generation of online games | |
| CN106575407A (en) | Browsing context based advertisement selection | |
| CN107851261A (en) | For providing the method and system of relevant advertisements | |
| Gupta et al. | Digital marketing | |
| Das | Application of digital marketing for life success in business | |
| Stevenson | Data, Trust, and Transparency in Personalized Advertising. | |
| KR101737424B1 (en) | Method and server for providing advertisement based on purchase and participation possibility of user | |
| Draper | Group power: discourses of consumer power and surveillance in group buying websites | |
| US20220215424A1 (en) | Analyzing Second Party Digital Marketing Data | |
| CN103765460A (en) | Advertisement customization | |
| CN102682388A (en) | Method for providing application at discounted price through voting in mobile platform | |
| CN111259242B (en) | Data processing method, device, storage medium and equipment | |
| Lin et al. | Factors Influencing Live-Stream Shopping Behaviour among Malaysian Consumers | |
| CN110738521B (en) | Client selling method and device for multi-merchant brand | |
| US20140100966A1 (en) | Systems and methods for interactive advertisements with distributed engagement channels | |
| Rodríguez-López et al. | The future of TV-shopping: predicting user purchase intention through an extended technology acceptance model | |
| KR102415358B1 (en) | Providing method of providing relay review content and system implementing thereof | |
| US20230186366A1 (en) | Systems and methods for providing personalized discounted items | |
| Maheshwari et al. | Digital marketing and the young consumer |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| EXSB | Decision made by sipo to initiate substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20150708 |