CN102186109A - System for publishing and playing internet television advertisement - Google Patents

System for publishing and playing internet television advertisement Download PDF

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Publication number
CN102186109A
CN102186109A CN 201110102702 CN201110102702A CN102186109A CN 102186109 A CN102186109 A CN 102186109A CN 201110102702 CN201110102702 CN 201110102702 CN 201110102702 A CN201110102702 A CN 201110102702A CN 102186109 A CN102186109 A CN 102186109A
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advertisement
module
ad
terminal
user
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CN 201110102702
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Chinese (zh)
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CN102186109B (en
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沈斌
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沈斌
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Abstract

The invention provides a system for publishing and playing an internet television advertisement, can play the advertisement in program-waiting time and provides the function of accurately publishing a targeted advertisement. The system comprises a server side system and a terminal system; the server side system comprises an advertisement content management module, an advertisement releasing policy management module, an advertisement releasing decision management module, a media content transmitting module, a user information management module and an advertisement content storage module; and the terminal system comprises an advertisement content cache module, an advertisement releasing decision client, an inserted advertisement processing module, a user information acquisition module and an advertisement content display module. Uniform management on advertisement content and releasing are realized by a server side, the advertisement content is transmitted and stored in a user terminal through a network, and the advertisement is played by terminal equipment during waiting for transmission cache of an internet television program.

Description

A kind of input of internet television advertisement and Play System

Technical field

The present invention relates to the internet television field, specifically, relate to a kind of internet television advertisement putting and broadcast system, push framework, can improve user's audience rating of advertisement and experience by advertisement client side buffer memory and Advertisement Server.

Background technology

In the traditional broadcast television program, break for commercialsy and had very ripe solution, usually adopt at the radio and television head end according to being inserted into the video ads content in the TV programme in advance, the television program broadcasting that will carry ad content then and displays the play out on terminal to user's television receive terminal.

Along with the Internet and development of telecom technology, the TV transmission program becomes the development trend of television industries gradually on the internet.Provide TV service to provide the means of runing more flexibly and abundant more programme content by the Internet for operator.In this case, targeted ads can for the user provides personalized advertisement, thereby improve the precision of advertisement putting according to user's region characteristic, the information such as programme content that the user watches, and improves advertisement value.

Internet advertising input and Play System can not be taked and the similar advertisement insertion of radio and television ad system solution, promptly finish advertisement in service end and insert, and the video frequency program that will insert advertisement then is pushed to client and plays.Owing to be inserted in the video frequency program in advance during advertisement,, then need again video frequency program to be carried out editing in case need to upgrade advertisement.Therefore existing internet video system has adopted independently advertisement pushing server system more, obtaining ad content by client to the Advertisement Server application, is exactly to realize the Internet advertising input by finish ad production, ad distribution management and ad content management function at server end specifically.By the concentrated deployment way of this Advertisement Server, can finish qualitative flexibly advertisement putting by the configuration of server end, can finish the statistics of advertisement putting accurately simultaneously, thereby promote the value of advertisement putting.

But, owing to the limited bandwidth of the Internet, adopt the concentrated advertisement deployment scheme of this server end, can reduce the experience that the user watches TV programme significantly.For example when the user when current TV programme of watching switches to another program, break for commercialsy as need, user's rating terminal need could begin to play after Advertisement Server downloads ad content.In addition, when needs were play next TV programme, user's rating terminal will connect with the content of TV program server, downloaded content of TV program.Connecting and downloading in the process of television program video content, the user can only wait for that video content begins to play, and video screen blank screen occurs or waits for prompting.

Summary of the invention

The objective of the invention is to overcome the shortcoming of prior art, a kind of input and Play System and method of internet television advertisement are provided, can utilize the user to wait for Pgmtime broadcast advertisement, and the function of targeted ads input accurately is provided, thereby improve the value of advertisement putting.The invention provides a kind of input and broadcast system of internet television advertisement, by network the ad content transmission is stored in user's television terminal in advance, realize that the user watches advertising programme in the process of waiting for internet television program transmission buffer memory, and need not to watch still frame to wait for the propelling movement of program.

For reaching above-mentioned purpose, the input of a kind of internet television advertisement of the present invention and Play System, the specifically following technical scheme of employing:

A kind of input of internet television advertisement and Play System, described system comprises server-side system and two parts of terminal system,

First: in the server-side system, comprise ad content management module, ad distribution policy management module, ad distribution decision-making module, media content propelling movement module, subscriber information management module and ad content memory module;

Second portion: terminal system, terminal are the equipment that is used for showing advertisements, comprise ad content cache module, ad distribution decision-making client, advertisement insertion processing module, user profile acquisition module and ad content display module.

Further, the ad content management of above-mentioned first is to all ad contents, comprises audio-visual content and non-audio-visual content, the functional module of managing concentratedly.Ad content is provided by ad production side, carries out format conversion and throw in label in the ad content management module.These advertisements through format conversion and input label are stored in the ad content memory module.Wherein, format conversion be meant ad content with multiple different video format, audio format or picture format be converted to unified, can be by the multimedia form of terminal recognition; Wherein, throwing in label is meant all ad contents is carried out mark according to the form of certain appointment.This tag format should be supported type, the advertisement life cycle to advertisement, the function of ad distribution strategy, and consistent with the input tag format of terminal.

Further, the information processing module of user's of above-mentioned first is the module that user's local information data are gathered.User's local information data are the information relevant with user behavior and user role, comprise user's input information, user's service recorder and subscriber's local buffer memory advertising record; User's input information comprises information such as userspersonal information's (name/age/gender/region/number of the account etc.), user preferences; Described user's service recorder comprises the behavior of user on television system of the present invention, for example watch record, the issuing blog of TV programme record, browse the record of programme etc.; Described subscriber's local buffer memory advertising record comprises that the user has been buffered in the ad content and the ad distribution rule of terminal; Described local information data take different ways to obtain, and can also can be generated by viewing-data or other data of service provider according to the user by user oneself input; After the described generation local information data, it can be stored in the database, as basic data to user's advertisement delivery.

Further, the ad distribution policy management module of above-mentioned first is according to the rule that pre-establishes, and ad content and programme content are set up incidence relation.The ad distribution policy management module is represented rule between ad content and the programme content in the mode of tables of data or knowledge base.

Further, the ad distribution decision-making module of above-mentioned first is the Executive Module of advertisement putting, this module is according to the subscriber's local information data of subscriber information module and the advertisement putting rule of ad distribution decision-making module, certain specific terminal is generated unified advertisement putting label, and will throw in label and send to terminal.Must comprise subscriber's local message identification, advertisement putting rule, ad content sign in the input label of described generation; Described subscriber's local message identification is the identification number of terminal, and in the whole advertisement release system, a terminal has only unique identification number; Described advertisement putting rule has clearly provided information such as the release time, life cycle, broadcast mode of advertisement; Described ad content sign is the identification number of ad content, and in the whole advertisement release system, an advertisement has only unique identification number.

Further, the media push module of above-mentioned first is to be responsible for ad content is pushed to the functional module of terminal.The media push module will meet the multimedia advertising content of throwing in label information according to the advertisement putting label information that the ad distribution decision-making module generates, and for example video, picture, audio frequency etc. are pushed in the terminal, and in terminal buffer memory.Described media push module will push in conjunction with the subscriber's local buffer memory advertising message that information processing module of user's is collected.If in the local storage of terminal not buffer memory throw in the ad content that label is listed, then the media push module is pushed to ad content in the local cache of terminal by the Internet; Described media push module can also be in advance thrown in rule according to certain, and the ad content or the popular ad content of some type is pushed in the local cache of terminal in advance.

Further, the ad content memory module of above-mentioned first is responsible for storing all ad contents.When the media push module need push ad content when the terminal, the ad content memory module provides the advertisement source that can play in terminal.In the whole advertisement release system, being stored in the ad content assets all is through the consolidation form conversion, and has the input label.

Further, the ad content cache module of above-mentioned second portion is responsible for ad content is buffered in this locality.After the ad content that sends from the media push module is sent to terminal, be stored in the local cache of terminal.Described local cache can be volatile storage body (a for example internal memory), also can be the non-volatile body (for example hard disk, Flash storage) of depositing; Described local cache is also wanted storing subscriber information, advertisement putting label except the stores advertisements content; Described ad content cache module is supported the renewal operation to ad content, user profile and advertisement putting label, comprises increase, deletes, revises and searches.

Further, the ad distribution decision-making client of above-mentioned second portion is to be responsible for receiving advertisement putting label information data from the ad distribution decision-making module of server end, and according to the rule of throwing in the label, the broadcast of the advertisement on the terminal is managed.Described ad distribution decision-making client receives the advertisement putting label, and handles throwing in label, generates the operation of correspondent advertisement playback process; The legitimacy of advertisement broadcast is checked, for example checked whether ad content is wrong, and perhaps whether reproduction time is wrong, and perhaps whether adline mates the described processing of throwing in label is comprised; The operation of described generation correspondent advertisement playback process is meant the advertisement putting rule is converted to advertisement insertion and advertisement play operation on terminal and the execution sequence of these operations.

Further, it is requirement according to ad distribution decision-making client that processing module is inserted in the advertisement of above-mentioned second portion, in advance or in real time ad content is inserted in the programme content.Described insertion method can be that advertisement is spliced in the programme content, on the programme content that perhaps is added to; Described advertisement is inserted processing module and is finished the advertisement insertion according to the time period (for example reproduction time section of certain advertisement) of appointment.

Further, the user profile acquisition module of above-mentioned second portion is that active user's local information is gathered, and is sent to the information processing module of user's of server end.Described subscriber's local information comprises the advertisement putting label of confirming in the advertising programme sign of storing in the subscriber's local buffer memory, the ad distribution decision-making client, information such as the ad content of having play sign and user ID; Described terminal can initiatively send user profile to server end, also can be according to the requirement of server end, and passive transmission subscriber's local information is to server end; The subscriber's local information that described terminal sends can also comprise facility information, for example hardware information/the software information of terminal equipment and the network information.These facility informations can be selected suitable ad data form by the secondary server end, perhaps carry out data transaction suitably; On the described subscriber's local information stores terminal equipment, therefore need carry out synchronously all subscriber's local information with the information processing module of user's in the server end.

Further, the advertisement that the ad content display module of above-mentioned second portion is responsible for satisfying condition shows to be handled, and the display mode of advertisement can be to insert modes such as advertisement, bumper advertisements, footmark advertisement, bubbling advertisement, the word of galloping along on horseback.

The input of a kind of internet television advertisement of the present invention and player method, adopt following technical scheme:

A kind of input of internet television advertisement and player method, the user can for example by TV all-in-one/set-top box/mobile phone/PDA/ smart mobile phone/PC, be linked into ad system in several ways, receives and presenting advertising content; Carry out communication by server end and terminal system that media releasing platform, the advertisement of advertising management platform are formed, integrated end-to-end advertisement putting is provided and plays solution, described method comprises the steps:

Step 1., the new ad content of input, ad content is provided by ad production side, and is input to the ad content management module of advertisement putting of the present invention and Play System; Ad content can be that various ways such as video, audio frequency or picture exist;

Step 2., the ad content format conversion, the ad content of input carries out format conversion and generate to throw in label in the ad content management module; These advertisements through format conversion and the generation of input label are stored in the ad content memory module;

Step 2.-1, wherein, format conversion be meant the ad content with multiple different video format, audio format or picture format be converted to unified, can be by the multimedia form of terminal recognition;

Step 2.-2, is wherein thrown in label and is meant all ad contents are carried out mark according to the form of certain appointment; This tag format should be supported type, the advertisement life cycle to advertisement, the function of ad distribution strategy, and consistent with the input tag format of terminal;

Step 3., retrieval issue rule, each available bar ad distribution rule of retrieval from the ad distribution policy module successively;

Step is 3.-1, the ad distribution rule gets in touch ad content and programme content/and the terminal equipment informational linkage gets up and sets up incidence relation, and this incidence relation is preserved with the form of tables of data or knowledge base;

Step 3.-2, terminal equipment information provides by information processing module of user's;

Step 4., if terminal equipment meet current ad distribution rule;

Step 4.-1, the local information data of searching terminal equipment, the local information data of terminal equipment are generated by information processing module of user's, and are stored in the database; Comprise user's input information, user's service recorder and subscriber's local buffer memory advertising record;

Step 4.-1-1, wherein user's input information comprises information such as userspersonal information's (name/age/gender/region/number of the account etc.), user preferences;

Step 4.-1-2, user's service recorder comprise the behavior of user on television system of the present invention, for example watch record, the issuing blog of TV programme record, browse the record of programme etc.;

Step 4.-1-3, subscriber's local buffer memory advertising record comprise that the user has been buffered in the ad content and the ad distribution rule of terminal;

Step 4.-2, if terminal buffers in do not have current ad content;

Step 4.-2-1, will be pushed to terminal equipment through the ad content of format conversion by the media push module;

Step 4.-2-2, generate the advertisement putting label, generate the input label of current advertisement by the ad distribution decision-making module, and the advertisement putting label sent on the terminal equipment;

Step 4.-3, if terminal buffers in current ad content has been arranged;

Step 4.-3-1, generate the advertisement putting label, generate the input label of current advertisement by the ad distribution decision-making module, and the advertisement putting label sent on the terminal equipment;

Step 5., if terminal equipment do not meet current ad distribution rule;

Step 5.-1, if there are other advertisement putting rules, jump to step 3.;

Step 5.-2, if there are not other advertisement putting rules, show not have available advertisement putting rule this moment;

Step 5.-2-1, from the information processing module of user's searching terminal local advertising content of buffer memory;

Step 5.-2-2, select one of them ad content as the acquiescence advertisement delivery, and generate the advertisement putting label;

Step 5.-2-3, the advertisement putting label is sent to terminal;

Step 6., terminal equipment receives the advertisement putting label, the advertisement decision-making client of terminal equipment receives advertisement putting label information data from the ad distribution decision-making module of server end, and, the broadcast of the advertisement on the terminal is managed according to the rule of throwing in the label;

Step 7., play condition if current time satisfies advertisement;

Step 7.-1, insert processing module in advertisement advertisement be inserted in the programme content;

Step 7.-2, play ad content by the ad content display module;

Step 8., play condition, then broadcast program content if current time does not satisfy advertisement.

The invention provides a kind of input and broadcast system of internet television advertisement, by network the ad content transmission is stored in user's television terminal in advance, realize that the user watches advertising programme in the process of waiting for internet television program transmission buffer memory, and need not to watch still frame to wait for the propelling movement of program.

The invention provides a kind of input of internet television advertisement and broadcast system, method, comprise server end and terminal.Server end carries out unified management to ad content and issue, and by network the ad content transmission is stored in the user terminal in advance, terminal equipment is then watched advertising programme in the process of waiting for internet television program transmission buffer memory, and need not to watch still frame to wait for the propelling movement of program.

The present invention has following characteristic point:

1, terminal equipment has buffer memory, and the ad content that can storage server sends in advance treats that the user selects program to wait for and plays ad content in the time of program buffering automatically, realizes that the user watches internet television empty picture can not occur;

2, server end can be selected the advertisement that adapts to the target customer according to terminal use's local information Automatic sieve, and utilizes the TV programme time that pushes in advance ad content to be stored in the terminal equipment;

3, the user watches TV programme can not occur interrupting, and when the content of TV program buffering occurring, can play the ad content that is stored in terminal according to the advertisement putting rule that pre-establishes, and does not therefore need the user to wait for the Internet buffering.

Description of drawings

Figure 1 shows that the structure module figure of embodiment of the invention advertisement delivery system;

Figure 2 shows that the flow chart of embodiment of the invention advertisement delivery system.

Embodiment

For further understanding feature of the present invention, technological means and the specific purposes that reached, function, resolve the advantages and spirit of the present invention, by detailed description of the present invention being further understood below in conjunction with accompanying drawing and embodiment.

The input of internet television advertisement of the present invention and Play System comprise server end and two parts of terminal.A kind of implementation method provided by the invention is can for example by TV all-in-one/set-top box/mobile phone/PDA/ smart mobile phone/PC, be linked into ad system in several ways the user, receives and presenting advertising content.Carry out communication by server end and terminal system that media releasing platform, the advertisement of advertising management platform are formed, integrated end-to-end advertisement putting is provided and plays solution.

A kind of basic realization framework of television system of the present invention as shown in Figure 1, Fig. 1 is an advertisement delivery system basic framework module map of the present invention.

As shown in Figure 1, provide the input of internet television advertisement of the present invention and a kind of canonical system structure module figure of Play System, comprised two parts of server end and terminal.

(1), in server-side system, as shown in Figure 1, comprise ad content management module, ad distribution policy management module, ad distribution decision-making module, media content and push module, subscriber information management module and ad content memory module.

1.1, ad content management is to all ad contents, comprises audio-visual content and non-audio-visual content, the functional module of managing concentratedly.Ad content is provided by ad production side, carries out format conversion and generate throwing in label in the ad content management module.These advertisements through format conversion and generation input label are stored in the ad content memory module;

1.1.1, wherein, format conversion be meant the ad content with multiple different video format, audio format or picture format be converted to unified, can be by the multimedia form of terminal recognition;

1.1.2, wherein, generate to throw in label and be meant all ad contents are carried out mark according to the form of certain appointment.This tag format should be supported type, the advertisement life cycle to advertisement, the function of ad distribution strategy, and consistent with the input tag format of terminal.

1.2, information processing module of user's is the module that user's local information data are gathered.User's local information data are the information relevant with user behavior and user role, comprise user's input information, user's service recorder and subscriber's local buffer memory advertising record;

1.2.1, wherein user's input information comprises information such as userspersonal information's (name/age/gender/region/number of the account etc.), user preferences;

1.2.2, user's service recorder comprises the behavior of user on television system of the present invention, for example watch record, the issuing blog of TV programme record, browse the record of programme etc.;

1.2.3, subscriber's local buffer memory advertising record comprises that the user has been buffered in the ad content and the ad distribution rule of terminal;

1.2.4, the local information data take different ways to obtain, can also can generate by user oneself input by viewing-data or other data of service provider according to the user;

1.2.5, generate after the local information data, it can be stored in the database, as basic data to user's advertisement delivery.

1.3, the ad distribution policy management module is according to the rule that pre-establishes, and ad content and programme content are set up incidence relation.The ad distribution policy management module is represented rule between ad content and the programme content in the mode of tables of data or knowledge base;

1.4, the ad distribution decision-making module is the Executive Module of advertisement putting, this module is according to the subscriber's local information data of subscriber information module and the advertisement putting rule of ad distribution decision-making module, certain specific terminal is generated unified advertisement putting label, and will throw in label and send to terminal;

1.4.1, wherein, must comprise subscriber's local message identification, advertisement putting rule, ad content sign in the input label of generation;

1.4.2, wherein, the subscriber's local message identification is the identification number of terminal, in the whole advertisement release system, a terminal has only unique identification number;

1.4.3, wherein, the advertisement putting rule has clearly provided information such as the release time, life cycle, broadcast mode of advertisement;

1.4.4, wherein, ad content sign is the identification number of ad content, in the whole advertisement release system, an advertisement has only unique identification number.

1.5, the media push module is to be responsible for ad content is pushed to the functional module of terminal.The media push module will meet the multimedia advertising content of throwing in label information according to the advertisement putting label information that the ad distribution decision-making module generates, and for example video, picture, audio frequency etc. are pushed in the terminal, and in terminal buffer memory;

1.5.1, wherein, the media push module will push in conjunction with the subscriber's local buffer memory advertising message that information processing module of user's is collected.If in the local storage of terminal not buffer memory throw in the ad content that label is listed, then the media push module is pushed to ad content in the local cache of terminal by the Internet;

1.5.2, wherein, the media push module can also be in advance thrown in rule according to certain, and the ad content or the popular ad content of some type is pushed in the local cache of terminal in advance.

1.6, the ad content memory module is responsible for storing all ad contents.When the media push module need push ad content when the terminal, the ad content memory module provides the advertisement source that can play in terminal.In the whole advertisement release system, being stored in the ad content assets all is through the consolidation form conversion, and has the input label.

(2), terminal system: terminal is the equipment that is used for showing advertisements.Comprise ad content cache module, ad distribution decision-making client, advertisement insertion processing module, user profile acquisition module and ad content display module.

2.1, the ad content cache module is responsible for ad content is buffered in this locality.After the ad content that sends from the media push module is sent to terminal, be stored in the local cache of terminal;

2.1.1, wherein, local cache can be volatile storage body (a for example internal memory), also can be the non-volatile body (for example hard disk, Flash storage) of depositing;

2.1.2, wherein, local cache is also wanted storing subscriber information, advertisement putting label except the stores advertisements content;

2.1.3, the ad content cache module supports the renewal operation to ad content, user profile and advertisement putting label, comprise increase, delete, revise and search.

2.2, ad distribution decision-making client is to be responsible for receiving advertisement putting label information data from the ad distribution decision-making module of server end, and according to the rule of throwing in the label, the advertisement on the terminal play manage.

2.2.1, wherein, ad distribution decision-making client receives the advertisement putting label, and handles throwing in label, generates the operation of correspondent advertisement playback process;

2.2.2, wherein, the processing of throwing in label is comprised that the legitimacy that advertisement is play checks, for example check whether ad content wrong, and perhaps whether reproduction time wrong, and perhaps whether adline mates;

2.2.3, wherein, generate the operation of correspondent advertisement playback process and be meant the advertisement putting rule is converted to advertisement insertion and advertisement play operation on terminal and the execution sequence of these operations.

2.3, to insert processing module be requirement according to ad distribution decision-making client in advertisement, in advance or in real time ad content is inserted in the programme content.

2.3.1, wherein, the insertion method can be that advertisement is spliced in the programme content, on the programme content that perhaps is added to;

2.3.2, wherein, advertisement is inserted processing module and is finished advertisement according to the time period (for example reproduction time section of certain advertisement) of appointment and insert.

2.4, the user profile acquisition module is that active user's local information is gathered, and is sent to the information processing module of user's of server end;

2.4.1, wherein, subscriber's local information comprises the advertisement putting label of confirming in the advertising programme sign of storing in the subscriber's local buffer memory, the ad distribution decision-making client, information such as the ad content of having play sign and user ID;

2.4.2, terminal can initiatively send user profile to server end, also can be according to the requirement of server end, passive transmission subscriber's local information is to server end;

2.4.3, the subscriber's local information that sends of terminal can also comprise facility information, for example hardware information/software information of terminal equipment and the network information.These facility informations can be selected suitable ad data form by the secondary server end, perhaps carry out data transaction suitably;

2.4.4, on the subscriber's local information stores terminal equipment, therefore need carry out synchronously all subscriber's local information with the information processing module of user's in the server end.

2.5, the ad content display module be responsible for will satisfy condition advertisement show and handle.The display mode of advertisement can be to insert sides such as advertisement, bumper advertisements, footmark advertisement, bubbling advertisement, the word of galloping along on horseback.

The input of a kind of internet television advertisement of the present invention and player method, the user can for example by TV all-in-one/set-top box/mobile phone/PDA/ smart mobile phone/PC, be linked into ad system in several ways, receives and presenting advertising content; Carry out communication by server end and terminal system that media releasing platform, the advertisement of advertising management platform are formed, integrated end-to-end advertisement putting is provided and plays solution, the invention process concrete steps are as follows:

1., the new ad content of input.Ad content is provided by ad production side, and is input to the ad content management module of advertisement putting of the present invention and Play System.Ad content can be that various ways such as video, audio frequency or picture exist;

2., ad content format conversion.The ad content of input carries out format conversion and generates throwing in label in the ad content management module.These advertisements through format conversion and the generation of input label are stored in the ad content memory module;

2.-1, wherein, format conversion be meant ad content with multiple different video format, audio format or picture format be converted to unified, can be by the multimedia form of terminal recognition;

2.-2, wherein, throwing in label is meant all ad contents is carried out mark according to the form of certain appointment.This tag format should be supported type, the advertisement life cycle to advertisement, the function of ad distribution strategy, and consistent with the input tag format of terminal.

3., retrieval issue rule.From the ad distribution policy module, retrieve each available bar ad distribution rule successively;

3.-1, the ad distribution rule gets in touch ad content and programme content/the terminal equipment informational linkage gets up and sets up incidence relation, this incidence relation is preserved with the form of tables of data or knowledge base;

3.-2, terminal equipment information is provided by information processing module of user's.

4., if terminal equipment meets current ad distribution rule;

4.-1, the local information data of searching terminal equipment.The local information data of terminal equipment are generated by information processing module of user's, and are stored in the database.Comprise user's input information, user's service recorder and subscriber's local buffer memory advertising record;

4.-1-1, wherein user's input information comprises information such as userspersonal information's (name/age/gender/region/number of the account etc.), user preferences;

4.-1-2, user's service recorder comprise the behavior of user on television system of the present invention, for example watch record, the issuing blog of TV programme record, browse the record of programme etc.;

4.-1-3, subscriber's local buffer memory advertising record comprise that the user has been buffered in the ad content and the ad distribution rule of terminal;

4.-2, if do not have current ad content in the terminal buffers;

4.-2-1, will be pushed to terminal equipment through the ad content of format conversion by the media push module;

4.-2-2, generate the advertisement putting label.Generate the input label of current advertisement by the ad distribution decision-making module, and the advertisement putting label is sent on the terminal equipment;

4.-3, if in the terminal buffers current ad content has been arranged;

4.-3-1, generate the advertisement putting label.Generate the input label of current advertisement by the ad distribution decision-making module, and the advertisement putting label is sent on the terminal equipment.

5., if terminal equipment does not meet current ad distribution rule;

5.-1, if 3. other advertisement putting rules of existence jump to step;

5.-2, if there are not other advertisement putting rules.Show and do not have available advertisement putting rule this moment;

5.-2-1, from the information processing module of user's searching terminal local advertising content of buffer memory;

5.-2-2, select one of them ad content as the acquiescence advertisement delivery, and generate the advertisement putting label;

5.-2-3, the advertisement putting label is sent to terminal.

6., terminal equipment receives the advertisement putting label.The advertisement decision-making client of terminal equipment receives advertisement putting label information data from the ad distribution decision-making module of server end, and according to the rule of throwing in the label, the broadcast of the advertisement on the terminal is managed;

7., if satisfying advertisement, current time plays condition.

7.-1, inserting processing module in advertisement is inserted into advertisement in the programme content;

7.-2, play ad content by the ad content display module.

8., if not satisfying advertisement, current time do not play condition, then broadcast program content.

The above embodiment has only expressed part execution mode of the present invention, and it describes comparatively concrete and detailed, but can not therefore be interpreted as limitation of the scope of the invention.Should be pointed out that for the person of ordinary skill of the art without departing from the inventive concept of the premise, can also make some distortion and improvement, these all belong to protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with claims.

Claims (20)

1. the input of an internet television advertisement and Play System, it is characterized in that: described system comprises server-side system and two parts of terminal system,
First: in the server-side system, comprise ad content management module, ad distribution policy management module, ad distribution decision-making module, media content propelling movement module, subscriber information management module and ad content memory module;
Second portion: terminal system, terminal are the equipment that is used for showing advertisements, comprise ad content cache module, ad distribution decision-making client, advertisement insertion processing module, user profile acquisition module and ad content display module.
2. the input of a kind of internet television advertisement according to claim 1 and Play System, it is characterized in that: the ad content management of described first is to all ad contents, comprise audio-visual content and non-audio-visual content, the functional module of managing concentratedly, ad content is provided by ad production side, carry out format conversion and generation input label in the ad content management module, these are stored in the ad content memory module through format conversion and the advertisement that generates the input label; Described format conversion be meant the ad content with multiple different video format, audio format or picture format be converted to unified, can be by the multimedia form of terminal recognition; Described generation is thrown in label and is meant all ad contents are carried out mark according to the form of certain appointment, this tag format should be supported type, the advertisement life cycle to advertisement, the function of ad distribution strategy, and consistent with the input tag format of terminal.
3. the input of a kind of internet television advertisement according to claim 1 and Play System, it is characterized in that: the information processing module of user's of described first is the module that user's local information data are gathered, user's local information data are the information relevant with user behavior and user role, comprise user's input information, user's service recorder and subscriber's local buffer memory advertising record.
4. the input of a kind of internet television advertisement according to claim 3 and Play System is characterized in that: described user's input information comprises userspersonal information, user preference information; Described user's service recorder comprises the behavior of user on television system of the present invention, described behavior comprise the record of watching TV programme, issuing blog record, browse the record of programme; Described subscriber's local buffer memory advertising record comprises that the user has been buffered in the ad content and the ad distribution rule of terminal; Described local information data are imported by user oneself, or are generated by viewing-data or other data of service provider according to the user, generate after the local information data, it are stored in the database, as the basic data to user's advertisement delivery.
5. the input of a kind of internet television advertisement according to claim 1 and Play System, it is characterized in that: the ad distribution policy management module of described first is according to the rule that pre-establishes, ad content and programme content are set up incidence relation, and the ad distribution policy management module is represented rule between ad content and the programme content in the mode of tables of data or knowledge base.
6. the input of a kind of internet television advertisement according to claim 1 and Play System, it is characterized in that: the ad distribution decision-making module of described first is the Executive Module of advertisement putting, this module is according to the subscriber's local information data of subscriber information module and the advertisement putting rule of ad distribution decision-making module, certain specific terminal is generated unified advertisement putting label, and will throw in label and send to terminal.
7. the input of a kind of internet television advertisement according to claim 6 and Play System is characterized in that: comprise subscriber's local message identification, advertisement putting rule, ad content sign in the input label of described generation; Described subscriber's local message identification is the identification number of terminal, and in the whole advertisement release system, a terminal has only unique identification number; Described advertisement putting rule has clearly provided release time, life cycle, the broadcast mode information of advertisement; Described ad content sign is the identification number of ad content, and in the whole advertisement release system, an advertisement has only unique identification number.
8. the input of a kind of internet television advertisement according to claim 1 and Play System, it is characterized in that: the media push module of described first is to be responsible for ad content is pushed to the functional module of terminal, the advertisement putting label information that the media push module generates according to the ad distribution decision-making module, to meet the multimedia advertising content of throwing in label information and be pushed in the terminal, and in terminal buffer memory.
9. the input of a kind of internet television advertisement according to claim 8 and Play System, it is characterized in that: described media push module will push in conjunction with the subscriber's local buffer memory advertising message that information processing module of user's is collected, if in the local storage of terminal not buffer memory throw in the ad content that label is listed, then the media push module is pushed to ad content in the local cache of terminal by the Internet; Described media push module can be pushed to ad content in the local cache of terminal in advance in advance according to throwing in rule.
10. the input of a kind of internet television advertisement according to claim 1 and Play System, it is characterized in that: the ad content memory module of described first is responsible for storing all ad contents, when the media push module need push ad content to terminal, the ad content memory module provides the advertisement source that can play in terminal, in the whole advertisement release system, being stored in the ad content assets all is through the consolidation form conversion, and has the input label.
11. the input of a kind of internet television advertisement according to claim 1 and Play System, it is characterized in that: the ad content cache module of described second portion is responsible for ad content is buffered in this locality, after the ad content that sends from the media push module is sent to terminal, be stored in the local cache of terminal.
12. the input of a kind of internet television advertisement according to claim 11 and Play System is characterized in that: described local cache is the volatile storage body, or the non-volatile body of depositing; Outside the described local cache storage ad content, also want storing subscriber information, advertisement putting label; Described ad content cache module is supported the renewal operation to ad content, user profile and advertisement putting label.
13. the input of a kind of internet television advertisement according to claim 1 and Play System, it is characterized in that: the ad distribution decision-making client of described second portion is to be responsible for receiving advertisement putting label information data from the ad distribution decision-making module of server end, and, the broadcast of the advertisement on the terminal is managed according to the rule of throwing in the label.
14. the input of a kind of internet television advertisement according to claim 13 and Play System is characterized in that: described ad distribution decision-making client receives the advertisement putting label, and handles throwing in label, generates the operation of correspondent advertisement playback process; The described processing of throwing in label is comprised the legitimacy of advertisement broadcast is checked; The operation of described generation correspondent advertisement playback process is meant the advertisement putting rule is converted to advertisement insertion and advertisement play operation on terminal and the execution sequence of these operations.
15. the input of a kind of internet television advertisement according to claim 1 and Play System, it is characterized in that: it is requirement according to ad distribution decision-making client that processing module is inserted in the advertisement of described second portion, in advance or in real time ad content is inserted in the programme content.
16. the input of a kind of internet television advertisement according to claim 15 and Play System is characterized in that: described insertion method is that advertisement is spliced in the programme content, on the programme content that perhaps is added to; Described advertisement is inserted processing module and is finished the advertisement insertion according to the time period of appointment.
17. the input of a kind of internet television advertisement according to claim 1 and Play System, it is characterized in that: the user profile acquisition module of described second portion is that active user's local information is gathered, and is sent to the information processing module of user's of server end.
18. the input of a kind of internet television advertisement according to claim 17 and Play System, it is characterized in that: described subscriber's local information comprises the advertisement putting label of confirming in the advertising programme sign of storing in the subscriber's local buffer memory, the ad distribution decision-making client, the ad content of having play sign and user totem information; Described terminal can initiatively send user profile to server end, or according to the requirement of server end, passive transmission subscriber's local information is to server end; The subscriber's local information that described terminal sends comprises facility information, and these facility informations can be selected suitable ad data form by the secondary server end, perhaps carry out data transaction suitably; On the described subscriber's local information stores terminal equipment, all subscriber's local information is carried out synchronously with the information processing module of user's in the server end.
19. the input of a kind of internet television advertisement according to claim 1 and Play System, it is characterized in that: the advertisement that the ad content display module of described second portion is responsible for satisfying condition shows to be handled, and the display mode of advertisement is to insert advertisement, bumper advertisements, footmark advertisement, bubbling advertisement, the word mode of galloping along on horseback.
20. the input of an internet television advertisement and player method, the user is linked into ad system by network mode, receives and presenting advertising content; Carry out communication by server end and terminal system that media releasing platform, the advertisement of advertising management platform are formed, integrated end-to-end advertisement putting be provided and play solution, it is characterized in that described method comprises:
Step 1., the new ad content of input, ad content is provided by ad production side, and is input to the ad content management module of advertisement putting of the present invention and Play System, ad content is that video, audio frequency or picture form exist;
Step 2., the ad content format conversion, the ad content of input carries out format conversion and generate to throw in label in the ad content management module, these are through format conversion and throw in advertisements that label generates and be stored in the ad content memory module;
Step 2.-1, format conversion be meant ad content with video format, audio format or picture format be converted to unified, can be by the multimedia form of terminal recognition;
Step 2.-2, throw in label and be meant all ad contents are carried out mark according to the form of certain appointment, this tag format should be supported type, the advertisement life cycle to advertisement, the function of ad distribution strategy, and consistent with the input tag format of terminal;
Step 3., retrieval issue rule, each available bar ad distribution rule of retrieval from the ad distribution policy module successively;
Step is 3.-1, the ad distribution rule gets in touch ad content and programme content/and the terminal equipment informational linkage gets up and sets up incidence relation, and this incidence relation is preserved with the form of tables of data or knowledge base;
Step 3.-2, terminal equipment information provides by information processing module of user's;
Step 4., if terminal equipment meet current ad distribution rule;
Step 4.-1, the local information data of searching terminal equipment, the local information data of terminal equipment are generated by information processing module of user's, and are stored in the database, comprise user's input information, user's service recorder and subscriber's local buffer memory advertising record;
Step 4.-1-1, wherein user's input information comprises userspersonal information, user preference information;
Step 4.-1-2, user's service recorder comprise the behavior of user on television system of the present invention, comprise the record of watching TV programme, issuing blog record, browse the record of programme;
Step 4.-1-3, subscriber's local buffer memory advertising record comprise that the user has been buffered in the ad content and the ad distribution rule of terminal;
Step 4.-2, if terminal buffers in do not have current ad content;
Step 4.-2-1, will be pushed to terminal equipment through the ad content of format conversion by the media push module;
Step 4.-2-2, generate the advertisement putting label, generate the input label of current advertisement by the ad distribution decision-making module, and the advertisement putting label sent on the terminal equipment;
Step 4.-3, if terminal buffers in current ad content has been arranged;
Step 4.-3-1, generate the advertisement putting label, generate the input label of current advertisement by the ad distribution decision-making module, and the advertisement putting label sent on the terminal equipment;
Step 5., if terminal equipment do not meet current ad distribution rule;
Step 5.-1, if there are other advertisement putting rules, jump to step 3.;
Step 5.-2, if there are not other advertisement putting rules, show not have available advertisement putting rule this moment;
Step 5.-2-1, from the information processing module of user's searching terminal local advertising content of buffer memory;
Step 5.-2-2, select one of them ad content as the acquiescence advertisement delivery, and generate the advertisement putting label;
Step 5.-2-3, the advertisement putting label is sent to terminal.
Step 6., terminal equipment receives the advertisement putting label, the advertisement decision-making client of terminal equipment receives advertisement putting label information data from the ad distribution decision-making module of server end, and, the broadcast of the advertisement on the terminal is managed according to the rule of throwing in the label;
Step 7., play condition if current time satisfies advertisement.
Step 7.-1, insert processing module in advertisement advertisement be inserted in the programme content;
Step 7.-2, play ad content by the ad content display module.
Step 8., play condition, then broadcast program content if current time does not satisfy advertisement.
CN201110102702A 2011-04-22 2011-04-22 System for publishing and playing internet television advertisement CN102186109B (en)

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