CN107507035A - Interactive advertizing system - Google Patents
Interactive advertizing system Download PDFInfo
- Publication number
- CN107507035A CN107507035A CN201710750342.9A CN201710750342A CN107507035A CN 107507035 A CN107507035 A CN 107507035A CN 201710750342 A CN201710750342 A CN 201710750342A CN 107507035 A CN107507035 A CN 107507035A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- user
- interactive
- server
- screen
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
- G06Q30/0258—Registration
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Landscapes
- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a kind of interactive advertizing system, including advertisement screen, server and mobile client.The interactive advertizing system, the personal information information of user is gathered by mobile client, server pushes respective advertisement according to the personal information information of user to the advertisement screen of the user, realize the accurate dispensing of advertisement, simultaneously, when user triggers the button on advertisement screen to represent interested in advertisement, server can detect the trigger action of user, so as to which the action link for participating in advertising campaign is pushed in the mobile client of user, user clicks on links can participates in advertising campaign, realizes and is interacted with the closed loop of user.
Description
Technical field
The present invention relates to advertizing technology, more particularly to a kind of interactive advertizing system.
Background technology
Existing advertisement media equipment is usually to come propagating advertisement, Wu Fazhun simply by playing the modes such as picture and text, sound
Really understand the possible point of interest of commercial audience and the level of interest of the advertisement to being played, it is impossible to realize to the accurate throwing of commercial audience
Advertisement is put, when commercial audience is interested in ad content, also closed loop can not be formed with commercial audience and interact.
The content of the invention
The present invention provides a kind of interactive advertizing system, with solve the advertisement media equipment of technology can not to advertisement by
It is many precisely to launch advertisement, lack the problem of interacting with commercial audience.The present invention is achieved through the following technical solutions：
A kind of interactive advertizing system, including advertisement screen, server and mobile client；
The mobile client is used for the log-on message for receiving user's input, and the log-on message is sent into the clothes
Business device is registered, and the log-on message includes the personal information information of the user and the identification code of the advertisement screen；
The server pushes respective advertisement according to the personal information information to the advertisement screen；
The advertisement screen is used to show the advertisement to the user, and detects the user in real time and responding the advertisement
When to the trigger action of the button on the advertisement screen, and the trigger action is sent to server；
After the server receives the trigger action, pushed to the mobile client described to participate in for clicking on
The movable action link of advertisement.
Further, the identification code includes bar code, Quick Response Code or digital coding.
Further, the advertisement screen also includes display screen, GPRS module and loudspeaker；The advertisement screen passes through described aobvious
Display screen shows the advertisement to the user, by the GPRS module and the server communication, is broadcast by the loudspeaker
Put the sound and/or prompt tone of the advertisement.
Further, the advertisement screen also includes the locating module for being used to detect the position of the advertisement screen, the GPRS
Module is used to the position being sent to the server, and the server pushes phase always according to the position to the advertisement screen
Answer advertisement.
Further, the mobile client is wechat public number or third party APP.
Further, the background light for prompting advertising message is additionally provided with the advertisement screen.
Further, the advertisement includes picture-text advertisement and/or video ads.
Further, the personal information information includes age, sex, area, occupation and educational background.
Further, the interactive advertizing system also includes terminal device, and the advertisement screen is arranged on the end
In end equipment.
The present invention compared with prior art, has the following advantages that and beneficial effect：
The interactive advertizing system, by mobile client gather user personal information information, server according to
Advertisement screen from the personal information information of user to the user push respective advertisement, realize the accurate dispensing of advertisement, meanwhile, when with
When the button on advertisement screen is triggered to represent interested in advertisement in family, server can detect the trigger action of user, so that will
The action link for participating in advertising campaign is pushed in the mobile client of user, and user clicks on links can participates in advertisement and lived
It is dynamic, realize and interacted with the closed loop of user.
Brief description of the drawings
Fig. 1 is the composition structure and workflow principle schematic of interactive advertizing system.
Embodiment
For the object, technical solutions and advantages of the present invention are more clearly understood, with reference to embodiment and accompanying drawing, to this
Invention is described in further detail.
As shown in figure 1, interactive advertizing system provided by the invention, including advertisement screen 3, server 2 and mobile visitor
Family end 1.Mobile client 1 can installation and operation on the mobile terminal with mobile communication function such as mobile phone of user, it is mobile
Client 1 is wechat public number or third party APP.
Mobile client 1 is used for the log-on message for receiving user's input, and log-on message is sent into server 2 and noted
Volume, log-on message include the personal information information of user and the identification code of advertisement screen 3.
Server 2 pushes respective advertisement according to personal information information to advertisement screen 3.Advertisement includes picture-text advertisement and/or regarded
Frequency advertisement.
Advertisement screen 3 is used to show advertisement to user, and detects user in real time when answering an advertisement to the button on advertisement screen 3
Trigger action, and trigger action is sent to server 2.
After server 2 receives trigger action, pushed to mobile client 1 for clicking on to participate in the movable behaviour of advertisement
Link.
In the embodiment of the present invention, personal information information includes age, sex, area, occupation and educational background etc., manual by user
Input mobile client 1.Identification code includes bar code, Quick Response Code or digital coding.It is preferred that using Quick Response Code, moved by mobile phone etc.
The Quick Response Code of camera scanning advertisement screen 3 in dynamic terminal can collect the identification code of advertisement screen 3, so as to by identification code together with
The personal information information of user is sent collectively to server 2, and such server 2 can be according to the age of user, sex, area, duty
Industry and educational background etc., corresponding advertisement is pushed to the advertisement screen 3 of the user, realizes the accurate push of advertisement.
Advertisement screen 3 also includes display screen, GPRS module and loudspeaker.Advertisement screen 3 shows advertisement by display screen to user,
Communicated by GPRS module with server 2, the sound and/or prompt tone of advertisement are played by loudspeaker.Advertisement screen 3 also includes using
Locating module in the position of detection advertisement screen 3, GPRS module are used to send this location to server 2, server 2 always according to
The position pushes respective advertisement, such as advertisement local residing for advertisement screen 3 to advertisement screen 3.Meanwhile also set on advertisement screen 3
It is equipped with the background light for prompting advertising message.
Interactive advertizing system may also include terminal device, and advertisement screen 3 is installed on the terminal device.For example, can
By the installation by adhering of advertisement screen 3 on the terminal devices such as refrigerator, TV even automobile.
Registered in use, user is first according to the above method, after succeeding in registration, server 2 is according to the knowledge of advertisement screen 3
Other code can determine that the personal information information of the user of the advertisement screen 3, and be pushed away according to the personal information information of user to the advertisement screen 3
Respective advertisement is sent, each advertisement of push plays on the advertisement screen 3 in turn, when user is interesting to a certain advertisement, Ke Yitong
Cross and trigger the button on advertisement screen 3 to respond the advertisement, the trigger action of the button is sent to server 2 by advertisement screen 3, service
Device 2 knows that user is interested in the advertisement according to trigger action, and the action link for participating in the advertising campaign is pushed into the use
In the mobile client 1 or mobile terminal at family, user may participate in the advertising campaign, such as red packet by clicking on the action link
Granting, commodity purchasing, APP downloads, store link, advertising campaign etc..
Above-described embodiment is only preferred embodiment, the protection domain being not intended to limit the invention, every the present invention's
All any modification, equivalent and improvement made within spirit and principle etc., should be included in the scope of the protection.
Claims (9)
1. a kind of interactive advertizing system, it is characterised in that including advertisement screen, server and mobile client；
The mobile client is used for the log-on message for receiving user's input, and the log-on message is sent into the server
Registered, the log-on message includes the personal information information of the user and the identification code of the advertisement screen；
The server pushes respective advertisement according to the personal information information to the advertisement screen；
The advertisement screen is used to show the advertisement to the user, and detects the user in real time when responding the advertisement pair
The trigger action of button on the advertisement screen, and the trigger action is sent to server；
After the server receives the trigger action, pushed to the mobile client for clicking on to participate in the advertisement
Movable action link.
2. interactive advertizing system as claimed in claim 1, it is characterised in that the identification code includes bar code, two
Tie up code or digital coding.
3. interactive advertizing system as claimed in claim 1, it is characterised in that the advertisement screen also include display screen,
GPRS module and loudspeaker；The advertisement screen shows the advertisement by the display screen to the user, passes through the GPRS
Module and the server communication, the sound and/or prompt tone of the advertisement are played by the loudspeaker.
4. interactive advertizing system as claimed in claim 3, it is characterised in that the advertisement screen also includes being used to detect
The locating module of the position of the advertisement screen, the GPRS module are used to the position being sent to the server, the clothes
Business device pushes respective advertisement always according to the position to the advertisement screen.
5. interactive advertizing system as claimed in claim 1, it is characterised in that the mobile client is the wechat public
Number or third party APP.
6. interactive advertizing system as claimed in claim 1, it is characterised in that be additionally provided with and be used on the advertisement screen
Prompt the background light of advertising message.
7. interactive advertizing system as claimed in claim 1, it is characterised in that the advertisement include picture-text advertisement and/
Or video ads.
8. interactive advertizing system as claimed in claim 1, it is characterised in that the personal information information includes year
Age, sex, area, occupation and educational background.
9. interactive advertizing system as claimed in claim 1, it is characterised in that also including terminal device, the advertisement
Screen is arranged on the terminal device.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710750342.9A CN107507035A (en) | 2017-08-28 | 2017-08-28 | Interactive advertizing system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710750342.9A CN107507035A (en) | 2017-08-28 | 2017-08-28 | Interactive advertizing system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107507035A true CN107507035A (en) | 2017-12-22 |
Family
ID=60693944
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710750342.9A Pending CN107507035A (en) | 2017-08-28 | 2017-08-28 | Interactive advertizing system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN107507035A (en) |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109255665A (en) * | 2018-10-30 | 2019-01-22 | 深圳市亿晟科技有限公司 | A method of advertisement is launched based on user feature analysis advertisement machine |
| CN110533472A (en) * | 2019-08-30 | 2019-12-03 | 北京牧家科技有限公司 | A kind of advertisement play system and method for multi-screen |
| CN111275471A (en) * | 2018-12-04 | 2020-06-12 | 北京海益同展信息科技有限公司 | Information processing method, information presentation terminal, and storage medium |
| WO2020118929A1 (en) * | 2018-12-13 | 2020-06-18 | 深圳市丰巢科技有限公司 | Express cabinet music playing method and apparatus, device, and storage medium |
| CN111541787A (en) * | 2020-07-08 | 2020-08-14 | 杭州云甄科技有限公司 | Information pushing method and device, electronic equipment and medium |
| CN113240462A (en) * | 2021-05-07 | 2021-08-10 | 唐山凤凰网络电子技术有限公司 | Interactive advertising system |
Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102130903A (en) * | 2005-12-14 | 2011-07-20 | 财团法人工业技术研究院 | Interactive advertising system |
| CN104036404A (en) * | 2013-03-06 | 2014-09-10 | 承玉琴 | Interactive advertising method and equipment |
| CN104091277A (en) * | 2014-06-10 | 2014-10-08 | 北京智云众网络科技有限公司 | Association method and apparatus for user identity identifications, and advertisement delivery method and apparatus |
| CN104168328A (en) * | 2014-08-28 | 2014-11-26 | 郑州瑞合信电子科技有限公司 | Method and system for remotely controlling LED display screen to play information through intelligent terminal |
| US9123060B2 (en) * | 2001-04-02 | 2015-09-01 | At&T Intellectual Property I, L.P. | System and method for providing short message targeted advertisements over a wireless communications network |
| CN106302654A (en) * | 2016-08-01 | 2017-01-04 | 深圳博科智能科技有限公司 | A kind of method and terminal unit carrying out advertisement pushing based on the mode of shaking |
| CN106303597A (en) * | 2015-05-20 | 2017-01-04 | 天脉聚源（北京）科技有限公司 | A kind of television advertising method for pushing and system |
-
2017
- 2017-08-28 CN CN201710750342.9A patent/CN107507035A/en active Pending
Patent Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US9123060B2 (en) * | 2001-04-02 | 2015-09-01 | At&T Intellectual Property I, L.P. | System and method for providing short message targeted advertisements over a wireless communications network |
| CN102130903A (en) * | 2005-12-14 | 2011-07-20 | 财团法人工业技术研究院 | Interactive advertising system |
| CN104036404A (en) * | 2013-03-06 | 2014-09-10 | 承玉琴 | Interactive advertising method and equipment |
| CN104091277A (en) * | 2014-06-10 | 2014-10-08 | 北京智云众网络科技有限公司 | Association method and apparatus for user identity identifications, and advertisement delivery method and apparatus |
| CN104168328A (en) * | 2014-08-28 | 2014-11-26 | 郑州瑞合信电子科技有限公司 | Method and system for remotely controlling LED display screen to play information through intelligent terminal |
| CN106303597A (en) * | 2015-05-20 | 2017-01-04 | 天脉聚源（北京）科技有限公司 | A kind of television advertising method for pushing and system |
| CN106302654A (en) * | 2016-08-01 | 2017-01-04 | 深圳博科智能科技有限公司 | A kind of method and terminal unit carrying out advertisement pushing based on the mode of shaking |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109255665A (en) * | 2018-10-30 | 2019-01-22 | 深圳市亿晟科技有限公司 | A method of advertisement is launched based on user feature analysis advertisement machine |
| CN111275471A (en) * | 2018-12-04 | 2020-06-12 | 北京海益同展信息科技有限公司 | Information processing method, information presentation terminal, and storage medium |
| WO2020118929A1 (en) * | 2018-12-13 | 2020-06-18 | 深圳市丰巢科技有限公司 | Express cabinet music playing method and apparatus, device, and storage medium |
| CN110533472A (en) * | 2019-08-30 | 2019-12-03 | 北京牧家科技有限公司 | A kind of advertisement play system and method for multi-screen |
| CN111541787A (en) * | 2020-07-08 | 2020-08-14 | 杭州云甄科技有限公司 | Information pushing method and device, electronic equipment and medium |
| CN113240462A (en) * | 2021-05-07 | 2021-08-10 | 唐山凤凰网络电子技术有限公司 | Interactive advertising system |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN107507035A (en) | Interactive advertizing system | |
| US10547982B2 (en) | Promotion operable recognition system | |
| JP5955374B2 (en) | Context conversion from non-interactive advertising to interactive advertising | |
| US20080034088A1 (en) | System and method for generating user contexts for targeted advertising | |
| KR101362425B1 (en) | Method and System for Signage Management | |
| KR20110003462A (en) | System and method for managing interaction between a user and an interactive system | |
| US20090319625A1 (en) | Interactivity in a digital public signage network architecture | |
| KR20120076639A (en) | Network server, custom-built advertisement system and method thereof | |
| KR20090083643A (en) | Method, system and apparatus for providing advertisement service by using private broadcasting | |
| KR20150107014A (en) | Advertising system for messenger | |
| KR102026900B1 (en) | Mobile targeting advertising system for local residents | |
| US20150199728A1 (en) | Apparatus and method for providing customized advertisement related to tailored interactive content | |
| KR100660613B1 (en) | Display advertising system using a Mobile Orignate service | |
| JP6279129B2 (en) | Advertising system | |
| TW200839671A (en) | Cross-platform advertisement method and device for digital TV | |
| KR20190021853A (en) | Method for online advertising using a smart phone and system for performed the method | |
| KR100871158B1 (en) | Method and system for bidrectional advertisement using mobile terminal | |
| JPH11341182A (en) | Telemarketing system | |
| KR101011399B1 (en) | Present system for digital multimedia broadcasting | |
| CN105120348A (en) | Push information management method and device used for television interactive system | |
| US20190244247A1 (en) | Counter-Top Billboards | |
| RU2475846C2 (en) | Method of placing advertising information messages on it devices | |
| KR20120100497A (en) | Method and system for providing advertisement about mobile phone | |
| JP6152011B2 (en) | Advertising system | |
| US20160042400A1 (en) | Method of doing business using a cell phone device with locally stored multimedia advertising content |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20171222 |