JP6279129B2 - Advertising system - Google Patents

Description

  The present invention relates to an advertising system that enhances the advertising effect of traffic advertisements installed in public places.

  Advertisements (hereinafter referred to as “traffic advertisements”) that are posted on public places such as stations and in the advertising bulletin media installed in trains, etc., are installed to appeal products and services to those who use them. Has been. However, in traffic advertisements, there is a limit in the amount of information transmitted due to the limited space of the advertisement posting medium and the particularity that the message must be transmitted instantaneously, and it is difficult to convey detailed information.

  Therefore, for example, as shown in Patent Document 1 described below, by performing communication between a signboard and a mobile phone, information may be provided to the user's mobile phone in addition to the information described on the signboard.

  In addition, with the widespread use of mobile terminals (cell phones, PHS, tablet computers, etc.) equipped with IC chips, the reader is installed by holding the mobile terminal over (contacting or contacting) a predetermined reader. Confirming that you have visited other stores, you may be awarded points.

JP 2001-306930 A

  By using the invention described in Patent Document 1, a variety of information can be captured from a signboard to a mobile phone, and a traffic advertisement with a limited amount of information transmission can be compensated. However, in order for the signboard and the mobile phone to communicate directly, the mobile phone must have a dedicated function.

  In addition, the reading device used for the above-mentioned point confirmation for store visits is installed on an advertisement posting medium, and the user gives a point to the user by holding a mobile terminal equipped with an IC chip. There is also a way to increase it. However, even in such a case, it is possible to obtain points by mechanically holding only the portable terminal over the reader without fully recognizing the traffic advertisement. In this case, an advertisement is not aroused to the user, and it simply becomes a tool for acquiring points. Therefore, it is required to further improve the advertising effect of traffic advertisement.

  In view of the above problems, the present inventors have invented the advertising system of the present invention.

  1st invention is a user identification information acquisition part which acquires user identification information from the portable terminal which a user uses, user identification information, a temporary point which is a point of a state which cannot be used, and a point which can be used A user information storage unit that associates and stores a certain formal point, and an access destination that the mobile terminal acquires from an advertisement posting medium or a reader installed in the vicinity thereof, is accessed from the mobile terminal. Temporary point processing unit that assigns temporary points based on the fact that the user identification information is stored in association with the user identification information in the user information storage unit, and content corresponding to the advertisement on the advertisement posting medium displayed on the mobile terminal A content processing unit that executes processing related to the content, and predetermined processing on the content displayed on the mobile terminal Based on the acceptance information indicating that, an advertisement system with a point update processing unit for changing the provisional point is stored in the user information storage unit in the formal point.

  In the present invention, since it is not an official point that can be used simply by holding the mobile terminal, the content must be processed in order to use it. Therefore, the user is inevitably interested in the content, and as a result, the advertising effect of the traffic advertisement is improved.

  The second invention is in a usable state, a user identification information acquiring unit that acquires user identification information from a mobile terminal used by the user, a user identification information, a temporary coupon that is a coupon that cannot be used as it is. From the mobile terminal, using a user information storage unit that stores a formal coupon that is a coupon in association with the information that is the access destination acquired by the mobile terminal from an advertisement posting medium or a reader installed in the vicinity thereof Corresponding to the advertisement on the advertisement posting medium displayed on the mobile terminal and the provisional coupon processing section that assigns a temporary coupon based on the access and stores it in association with the user identification information of the user information storage section A content processing unit that executes processing related to the content to be processed, and a predetermined process for the content displayed on the mobile terminal. There based on the information indicating that it has been executed is accepted, an advertisement system with a coupon change processing unit for changing the provisional coupon is stored in the user information storage unit officially coupon.

  In the above-described invention, points are used as an incentive means, but a coupon may be used as the means. Even in this case, it is not an official coupon that can be used only by holding the mobile terminal by the user, and therefore processing for the content must be performed in order to use the coupon. Therefore, the user is inevitably interested in the content, and as a result, the advertising effect of the traffic advertisement is improved.

  As a modification of the second invention, it can be configured as follows. That is, a user identification information acquisition unit that acquires user identification information from a mobile terminal used by a user, a content processing unit that executes processing related to content to be displayed on the mobile terminal, and the mobile terminal A temporary coupon that is a coupon that cannot be used as it is with respect to the mobile terminal based on the access from the mobile terminal using information that is an access destination acquired from a reader installed in the vicinity. A portable coupon processing unit for sending information; and the portable terminal receiving information indicating that a predetermined process has been executed on the content corresponding to the advertisement in the advertisement posting medium displayed on the portable terminal. Information to change the temporary coupon memorized in to a formal coupon that is a usable coupon It can be configured as an advertising system with a coupon change processing unit for sending to the mobile terminal.

  In the case of coupons, the information is often stored directly on the mobile terminal. Therefore, by configuring as in the present invention, a case where coupon information is stored in the mobile terminal can be realized. Also, the same technical effect as that of the second invention described above can be obtained.

  In order to change the temporary points acquired by holding the mobile terminal over the reader by using the advertising system of the present invention to the official points (official points), the following questions must be answered. As a result, you must be interested in the advertisement. For this reason, the user can recognize the advertisement more positively, and the advertisement effect can be enhanced.

It is a figure showing typically an example of the whole conceptual diagram of the advertising system of the present invention. It is a conceptual diagram which shows typically an example of the system configuration | structure of the advertising system of this invention. It is a figure which shows an example of the hardware constitutions of a computer typically. It is a flowchart which shows an example of the process of this invention typically. It is a flowchart which shows an example of the process of this invention typically. It is a figure which shows typically an example of the top page of the website corresponding to a traffic advertisement. It is a figure which shows typically an example of the website which displays the provisional point provided. It is a figure which shows typically an example of the website which displays a formal point. It is a figure which shows an example of a user information storage part typically. It is a figure which shows typically an example of the display of URL acquired with the portable terminal. It is a figure which shows typically an example at the time of adding user identification information to a user information storage part. It is a figure which shows typically an example when a temporary point is added to the user information storage part. It is a figure which shows typically an example when the provisional point of having made viewing reservation is added to the user information storage part. It is a figure which shows typically an example when a user's attribute information is added. It is a figure showing typically an example of a contents website. It is a figure which shows typically an example of the website of a quiz problem. It is a figure which shows typically an example when a temporary point is changed into a formal point. It is a figure which shows typically an example when the official point of having made a correct answer is added to the user information storage part. It is a figure which shows typically an example of the website which displays a formal point. It is a conceptual diagram which shows typically another example of the system configuration | structure of the advertising system of this invention. 10 is a flowchart schematically illustrating an example of a processing process according to the second embodiment.

  An example of the overall conceptual diagram of the advertising system 1 of the present invention is shown in FIG. Moreover, the conceptual diagram of an example of the system configuration | structure of the advertisement system 1 is shown in FIG.

  The advertisement system 1 uses a main server 2 used by a company, a point server 3, a traffic advertisement itself or a reading device 5 installed in the vicinity thereof, and a mobile terminal 4 used by a user.

  The main server 2 and the point server 3 are appropriately realized by various computers such as a server and a personal computer. FIG. 3 shows an example of the hardware configuration of the computer. The computer includes an arithmetic device 70 such as a CPU for executing program arithmetic processing, a storage device 71 such as a RAM and a hard disk for storing information, a display device 72 such as a display, a keyboard and a pointing device (such as a mouse and a numeric keypad). ), And a communication device 74 that transmits and receives the processing result of the arithmetic device 70 and information stored in the storage device 71 via a network such as the Internet or a LAN.

  1 and 2, the main server 2 and the point server 3 are each realized by a single computer. However, the functions may be distributed and realized in a plurality of computers. Moreover, the main server 2 and the point server 3 may be comprised by one.

  Each means in the present invention is only logically distinguished in function, and may be physically or virtually the same area.

  The main server 2 functions as a web server such as displaying a website on the mobile terminal 4. In addition, the point server 3 has a function of performing point-related processing such as provision of temporary points to the user or the mobile terminal 4 and processing for changing from temporary points to official points.

  The mobile terminal 4 is a portable communication terminal used by a user, and examples thereof include a mobile phone, a PHS, a PDA, and a tablet computer. Although it is preferable to perform wireless communication between the portable terminal 4 and the reading device 5 by incorporating an IC chip in the portable terminal 4 and holding the portable terminal 4 over a reading device 5 described later, the present invention is not limited to this.

  The reading device 5 is a device capable of communicating with the portable terminal 4 by contact or non-contact. There are various communication methods for communication between the reading device 5 and the portable terminal 4. For example, RFID such as NFC (Near Field Communication) is used as an example, but the present invention is not limited to this. The reader 5 stores URL information of a predetermined website in its internal storage memory. When communicating with the portable terminal 4, the URL information is passed to the portable terminal 4.

  When wireless communication is not performed because the mobile terminal 4 is not provided with an IC chip, the URL information of the website is encoded as audio data in the storage memory of the reading device 5. Then, when the portable terminal 4 is held over, the voice data is reproduced, collected by the portable terminal 4, and the collected voice data is decrypted by a predetermined method to obtain the URL of the website. To do.

  Further, when the two-dimensional code is displayed on the traffic advertisement, the reading device 5 is not necessary. In this case, it is sufficient if the URL of the website is displayed as a two-dimensional code at a predetermined location of the traffic advertisement. Then, the URL of the website is acquired by reading the two-dimensional code with the imaging device of the portable terminal 4 and decoding it into the URL based on the two-dimensional code.

  The main server 2 includes a user identification information acquisition unit 20, a point server processing unit 21, a content processing unit 22, an answer reception processing unit 23, and a correctness determination processing unit 24.

  When receiving an access from the mobile terminal 4, the user identification information acquisition unit 20 acquires information (user identification information) for identifying the mobile terminal 4 or the user. The user identification information may be any information as long as it can uniquely identify the mobile terminal 4 or the user. Examples of the user identification information include a recognition number of the mobile terminal 4, a MAC address, and a model number of the mobile terminal 4. Note that the user identification information may be composed of one piece of information or a plurality of pieces of information.

  The point server processing unit 21 passes information acquired by the main server 2 to the point server 3 or extracts information from the point server 3 and acquires it by the main server 2. Process. For example, the user identification information acquired by the user identification information acquisition unit 20 is passed to the point server 3, or temporary point information and formal point information are acquired from a user information storage unit 30 of the point server 3 described later.

  The content processing unit 22 displays content (for example, a website) on the mobile terminal 4. For example, as shown in FIG. 6, it is a website corresponding to a traffic advertisement, as shown in FIG. 7, a website displaying temporary points given to the user or the portable terminal 4, or as shown in FIG. There is a website that displays the official points given to the user or the portable terminal 4. The content is not limited to a website, and may be a screen displayed by an application program that is activated on the mobile terminal 4.

  The answer reception processing unit 23 receives an input of an answer to the content of the quiz problem displayed on the mobile terminal 4 by the content processing unit 22 (a website that questions quizzes). When the answer input is received, the instruction information for changing the provisional points to the official points is passed to the point server processing unit 21, and the point server processing unit 21 controls the point server 3 to perform processing based on the instruction information. Give instructions. This control instruction preferably includes user identification information.

  The correctness determination processing unit 24 determines whether the answer received by the answer reception processing unit 23 is correct. If it is determined that the answer is correct, the user identification information and instruction information indicating that the answer is correct are passed to the point server processing unit 21, and the point server processing unit 21 adds the correct points to the point server 3 for the correct answer. A control instruction is passed to perform processing. This control instruction preferably includes user identification information.

  The point server 3 includes a user information storage unit 30, a temporary point processing unit 31, a user registration processing unit 32, a point change processing unit 33, and a point processing unit 34.

  The user information storage unit 30 stores at least temporary points and official points in association with user identification information. Formal points are points that have been formally confirmed and are points that can be used in various point services. Temporary points are points that have not been officially determined and are in a state where various point services cannot be used. In addition, the user information storage unit 30 may store various types of user information, for example, attribute information such as name, e-mail address, age, and sex, in association with the user identification information. FIG. 9 schematically shows an example of the user information storage unit 30.

  The temporary point processing unit 31 issues temporary points in association with the user identification information when the user performs a predetermined operation on the portable terminal 4 and stores the temporary points in the user information storage unit 30.

  The user registration processing unit 32 causes the user information storage unit 30 to store various types of user attribute information stored in association with the user identification information.

  When the point change processing unit 33 receives the control instruction to change the temporary point to the official point from the main server 2, the point change processing unit 33 extracts the temporary point stored in the user information storage unit 30 based on the user identification information in the control instruction, The provisional points are added as official points. The extracted temporary points are returned to zero and stored. Thereby, a temporary point can be changed into a formal point.

  When the point processing unit 34 receives from the main server 2 a control instruction for performing a process of adding formal points for correct answers, based on the user identification information in the control instructions, the point processing unit 34 stores the formal points stored in the user information storage unit 30. Predetermined official points (official points given for correct answers) are added and stored. This gives incentives for correct answers.

  The point processing unit 34 executes a corresponding process when consuming points (formal points) or accumulating points (formal points) in a so-called point service. That is, when consuming formal points, the consumed formal points are subtracted from the formal points in the user information storage unit 30 and updated, and when accumulating the formal points, the accumulated formal points are stored in the user information storage unit 30. Update by adding to the official points.

  Next, an example of the processing process of the present embodiment will be described with reference to the flowcharts of FIGS. A reading device 5 in which a predetermined URL is stored is installed in advance or in the vicinity of an advertisement posting medium on which a traffic advertisement is posted. The advertisement posting medium includes signboards installed at stations, platforms, platform doors, etc., and advertisement posting members provided on the straps in the car.

  When a user approaches an advertisement posting medium on which a traffic advertisement is posted and holds the portable terminal 4 over the advertisement posting medium or the reader 5 installed in the vicinity thereof (S100), between the portable terminal 4 and the reader 5 Communication is performed and the URL information stored in the reading device 5 is acquired by the portable terminal 4 (S110).

  The URL acquired by the portable terminal 4 is displayed on the display device 72 of the portable terminal 4, for example, as shown in FIG. When the user selects (clicks, etc.) this URL, the mobile terminal 4 passes the user identification information to the main server 2 and, at the same time, makes an acquisition request for the content corresponding to the URL. The user identification information is acquired by the user identification information acquisition unit 20 (S120).

  The point server processing unit 21 sends the user identification information acquired from the portable terminal 4 by the user identification information acquisition unit 20 to the point server 3, and whether the user identification information is registered in the user information storage unit 30 of the point server 3 ( Is stored) (S130). The user registration processing unit 32 of the point server 3 adds the user identification information to the user information storage unit 30 if the user identification information is not registered (S140). For example, if the acquired user identification information is “STU901VWX234” and the user information storage unit 30 at that time is in the state shown in FIG. 9, the user identification information is not registered in the user information storage unit 30. 11, the user identification information is added and registered in the user information storage unit 30.

  The content acquisition request is received by the content processing unit 22 of the main server 2. And the content process part 22 displays a website as shown, for example in FIG. 6 on the portable terminal 4 by sending the corresponding content to the portable terminal 4 (S150).

  The temporary point processing unit 31 of the point server 3 associates the user identification information with the user identification information when the user identification information has already been registered, and adds the user identification information to the added user identification information when the user identification information is newly registered. Correspondingly, a predetermined temporary point set in advance is added (S160). For example, if the temporary point is 100, the user information storage unit 30 is as shown in FIG.

  FIG. 6 shows a case where the content of a television program is displayed, for example. In this case, if the mobile terminal 4 can receive the one-segment broadcasting, the one-seg broadcasting viewing reservation in FIG. 6 may be accepted (S170).

  If one-seg viewing reservation is selected, the information is reserved and registered by the one-seg function of the portable terminal 4, and information indicating that the viewing reservation is made is transmitted from the portable terminal 4 to the main server 2 together with the user identification information. Sent. When the content processing unit 22 of the main server 2 receives the information, the point server processing unit 21 passes information indicating that the viewing reservation has been made and user identification information to the point server 3. The provisional point processing unit 31 of the point server 3 adds provisional points corresponding to the viewing reservation associated with the user identification information (S180). For example, if the provisional point for the viewing reservation is 50, the user information storage unit 30 is as shown in FIG.

  Then, when the user performs a predetermined operation on the portable terminal 4, for example, an operation for displaying the assigned temporary point, a display request for the website displaying the temporary point and user identification information are transmitted from the portable terminal 4 to the main server 2. It is done. When the display request and the user identification information are received by the content processing unit 22 of the main server 2, the point server processing unit 21 reads the temporary points associated with the user identification information from the user information storage unit 30 of the point server 3. The content processing unit 22 displays the website including the provisional points on the display device 72 of the portable terminal 4 (S190). An example of this display is shown in FIG.

  If the user has not registered as a member (user registration) (S200), the user information is registered in the main server 2 from the portable terminal 4 by selecting the new member registration shown in FIG. A request to display the website is sent together with the user identification information. Then, the content processing unit 22 that has received it displays a website for registering user information on the display device 72 of the portable terminal 4 and receives input of user attribute information such as name, e-mail address, age, and gender. When the content processing unit 22 receives the information and the user identification information from the portable terminal 4, the point server processing unit 21 passes the information and the user identification information to the point server 3, and the user registration process of the point server 3 is performed. The unit 32 stores it in association with the user identification information (S210). FIG. 14 shows this state.

  By executing the processing as described above, the preliminary processing is completed.

  Next, when the timing set in advance for the content, for example, if the content is a TV program, when the broadcast start time arrives, if the viewing reservation is made in S170, the one-segment function in the portable terminal 4 is activated, Receive and display 1Seg broadcasting.

  In addition, when the user himself / herself operates the mobile terminal 4 at a predetermined timing to make a request for displaying the website of the content to the main server 2, the content processing unit 22 of the main server 2 that has received the request displays, for example, A website as shown in FIG. 15 is displayed on the display device 72 of the portable terminal 4.

  Then, when the quiz problem display request and the user identification information are received from the mobile terminal 4 by the content processing unit 22 of the main server 2 (S300, S310), a quiz problem website as shown in FIG. The display device 72 of the portable terminal 4 performs the display (S320). The website displaying the quiz problem is preferably broadcasted, for example, in the case of a television program, but can be arbitrarily set after the broadcast ends or before the broadcast starts.

  Here, the user of the portable terminal 4 inputs an answer to the website shown in FIG. 16 and sends the answer from the portable terminal 4 to the main server 2 together with the user identification information. When the answer reception processing unit 23 receives the answer and the user identification information (S330), the answer reception processing unit 23 passes the instruction information for changing the temporary points to the official points to the point server processing unit 21, and the point server processing unit 21 gives a control instruction to the point server 3 so as to perform processing based on the instruction information. This control instruction may include user identification information. In this case, the content processing unit 22 displays a quiz question on the mobile terminal 4 and the answer reception processing unit 23 accepts that the answer has been input. Although the instruction information for changing the temporary point to the official point is passed to the point server processing unit 21, in order to change the temporary point to the official point, a predetermined operation can be performed on the website of the mobile terminal 4 in addition to the quiz problem. The above instruction information may be transferred to the point server processing unit 21 by receiving the result. That is, the instruction information may be passed to the point server processing unit 21 when an operation satisfying a predetermined condition for the website provided by the content processing unit 22 is performed.

  The point change processing unit 33 that has received this control instruction changes the temporary point of the user (for example, “STU901VWX234”) in the user information storage unit 30 to an official point based on the user identification information in the instruction information. (S340). An example of the user information storage unit 30 in this case is shown in FIG.

  Further, based on the answer of the user received by the answer reception processing unit 23, the correctness determination processing unit 24 determines correctness (S350). If the answer is correct, the correctness determination processing unit 24 passes the user identification information and information indicating that the answer is correct to the point server processing unit 21, and the point server processing unit 21 sends the information to the point server 3. Then, a control instruction is passed so as to perform addition processing of official points for correct answers. This control instruction preferably includes user identification information.

  Then, when the point processing unit 34 receives the control instruction from the main server 2, based on the user identification information in the control instruction, points obtained by further correct the user's official points in the user information storage unit 30, For example, 80 points are added and updated (S360). An example of the user information storage unit 30 in this case is shown in FIG.

  In this way, regardless of whether the answer is correct or not, the temporary point is changed to an official point and updated only by answering, and when the answer is correct, the official point is further added to raise the user's interest in the advertisement. I can do it. That is, it is useful for improving the advertising effect on the advertisement posting medium.

  When the user performs a predetermined operation on the mobile terminal 4 to make a request for displaying a website of official points, the content processing unit 22 of the main server 2 accepts the request, and the point server processing unit 21 The formal point associated with the user identification information is extracted from the user information storage unit 30 of the point server 3, and the content processing unit 22 displays the website including the formal point on the display device 72 of the portable terminal 4 (S370). ). An example of this website is shown in FIG.

  The official points accumulated in this way can be used for various point services. For example, when the point processing unit 34 of the point server 3 consumes official points, the official point consumed is subtracted from the official points in the user information storage unit 30 and updated, and the official points are accumulated. The accumulated official points are added to the official points in the user information storage unit 30 and updated.

  In the present invention, the case of the point service by the point server 3 has been described. However, even in the case of the coupon service by the coupon server 6, the same can be realized. In this case, a coupon server 6 instead of the point server 3, a temporary coupon processor 61 instead of the temporary point processor 31, a coupon change processor 63 instead of the point change processor 33, a coupon process instead of the point processor 34 A portion 64 is provided. The user information storage unit 60 and the user information registration processing unit 62 basically function in the same manner as the user information storage unit 30 and the user information registration processing unit 32. The communication between the main server 2 and the coupon server 6 uses a coupon server processing unit 21 ′ instead of the point server processing unit 21, but the processing contents are the same except that the communication target is different. FIG. 20 schematically shows an example of the system configuration in this case.

  When the information received from the mobile terminal 4 is received from the main server 2 based on the URL information acquired by holding the mobile terminal 4 over the reading device 5, the temporary coupon processing unit 61 receives the information from the mobile terminal 4. Information on a temporary coupon (coupon information is acquired but cannot be used as it is) is stored in the user information storage unit 60 in association with the acquired user identification information.

  In addition, when the coupon change processing unit 63 receives information from the main server 2 that has received an input of an answer such as a quiz question from the mobile terminal 4, the coupon change processing unit 63 can use the temporary coupon information stored in the user information storage unit 60 as an official coupon (available for use). Change to a state coupon) and store it.

  In this case, when the correctness determination processing unit 24 determines that the answer is correct, the coupon processing unit 64 stores the special formal coupon in the user information storage unit 60 by receiving the information from the main server 2. You may do it.

  Information on temporary coupons and official coupons may be stored in the mobile terminal 4. In this case, when the information received from the portable terminal 4 is received from the main server 2 based on the URL information acquired by holding the portable terminal 4 over the reading device 5, the temporary coupon processing unit 61 The temporary coupon information is sent to 4 and stored. When the coupon change processing unit 63 receives information from the main server 2 that has received an input of an answer such as a quiz question from the mobile terminal 4, the coupon change processing unit 63 changes information on the temporary coupon to the official coupon for the mobile terminal 4. In the portable terminal 4 that has received it, the temporary coupon is changed to a formal coupon and stored.

  In the above-described first embodiment, the user does not limit the number of times that the user obtains temporary points by holding the portable terminal 4 over the reading device 5, but the temporary points can be determined according to a certain date and time or a campaign period. You may comprise so that the frequency | count of acquiring may be restrict | limited.

  The processing in the advertising system in this case can be performed as shown in the flowchart of FIG. In addition, although the case where it combines with the point server 3 is shown in FIG. 21, you may combine with the coupon server 6. FIG.

  When a user approaches an advertisement posting medium on which a traffic advertisement is posted and holds the portable terminal 4 over the advertisement posting medium or the reader 5 installed in the vicinity thereof (S400), between the portable terminal 4 and the reader 5 Communication is performed, and the URL information stored in the reading device 5 is acquired by the portable terminal 4 (S410).

  The URL acquired by the portable terminal 4 is displayed on the display device 72 of the portable terminal 4, for example, as shown in FIG. When the user selects (clicks, etc.) this URL, the mobile terminal 4 passes the user identification information to the main server 2 and, at the same time, makes an acquisition request for the content corresponding to the URL.

  The user identification information is acquired by the user identification information acquisition unit 20 (S420).

  The user identification information acquisition unit 20 records the number of acquisitions of user identification information for each predetermined period, and determines whether it exceeds the predetermined number (S430). As the predetermined period, for example, a period based on a date such as 1 hour, 1 day, or 1 week, or an arbitrarily set period such as an advertisement campaign period (for example, June 1, 2013 to June 10, 2013) In this way, the administrator can arbitrarily set. The number of acquisitions is reset every time a predetermined period elapses.

  If the number of acquisition times of the user identification information exceeds the predetermined number within the predetermined period, the user identification information acquisition unit 20 causes the mobile terminal 4 to display a predetermined excess message (S440). For example, when the predetermined period is one day and the predetermined number of times is one, when there is an access by touching the second time, the user identification information acquisition unit 20 acquires the user identification information twice. Therefore, the content of the excess message such as “The number of touches is over. Please touch again tomorrow.” Is displayed.

  If the number of times of acquisition of user identification information does not exceed the predetermined number of times within the predetermined period, the point server processing unit 21 uses the user identification information acquired from the portable terminal 4 by the user identification information acquisition unit 20 as the point server 3. To determine whether the user identification information is registered (stored) in the user information storage unit 30 of the point server 3 (S450). If the user identification information is not registered, the user registration processing unit 32 of the point server 3 adds the user identification information to the user information storage unit 30 (S460). For example, if the acquired user identification information is “STU901VWX234” and the user information storage unit 30 at that time is in the state shown in FIG. 9, the user identification information is not registered in the user information storage unit 30. 11, the user identification information is added and registered in the user information storage unit 30.

  The content acquisition request is received by the content processing unit 22 of the main server 2. And the content process part 22 displays a website as shown, for example in FIG. 6 on the portable terminal 4 by sending the corresponding content to the portable terminal 4 (S470).

  When the website is displayed on the mobile terminal 4 as described above, the processing after the provisional point addition processing of S480 is executed in the same manner as the processing after S160 of the first embodiment.

  In order to change the temporary points acquired by holding the portable terminal 4 over the reading device 5 by using the advertising system 1 of the present invention to the official points (official points), the following questions must be answered. As a result, you must be interested in the advertisement. For this reason, the user can recognize the advertisement more positively, and the advertisement effect can be enhanced.

1: Advertising system 2: Main server 3: Point server 4: Mobile terminal 5: Reading device 6: Coupon server 20: User identification information acquisition unit 21: Point server processing unit 21 ′: Coupon server processing unit 22: Content processing unit 23 : Answer reception processing unit 24: Correct / incorrect determination processing unit 30, 60: User information storage unit 31: Temporary point processing unit 32 and 62: User registration processing unit 33: Point change processing unit 34: Point processing unit 61: Temporary coupon processing unit 63: Coupon change processing unit 64: Coupon processing unit 70: Computing device 71: Storage device 72: Display device 73: Input device 74: Communication device

Claims (3)

A user identification information acquisition unit for acquiring user identification information from a mobile terminal used by the user;
A user information storage unit that stores user identification information, temporary points that are points that cannot be used, and official points that are points that can be used in association with each other;
The temporary information is given based on the fact that the mobile terminal is accessed from the mobile terminal using the information that is the access destination acquired from the advertisement posting medium or the reader installed in the vicinity thereof, and the user information storage unit A temporary point processing unit to be stored in association with the user identification information of
A content processing unit that performs processing related to content corresponding to an advertisement in the advertisement posting medium displayed on the mobile terminal;
A point change processing unit that changes temporary points stored in the user information storage unit to official points based on receiving information indicating that predetermined processing has been performed on the content displayed on the mobile terminal; ,
An advertising system comprising: A user identification information acquisition unit for acquiring user identification information from a mobile terminal used by the user;
A user information storage unit that stores user identification information, a temporary coupon that is a coupon that cannot be used as it is, and a formal coupon that is a coupon that can be used in association with each other;
The user information storage unit assigns a temporary coupon based on the fact that the mobile terminal is accessed from the mobile terminal using information that is an access destination acquired from the advertisement posting medium or a reader installed in the vicinity thereof. A temporary coupon processing unit to be stored in association with the user identification information of
A content processing unit that performs processing related to content corresponding to an advertisement in the advertisement posting medium displayed on the mobile terminal;
A coupon change processing unit that changes a temporary coupon stored in the user information storage unit to a formal coupon based on receiving information indicating that a predetermined process has been performed on the content displayed on the mobile terminal; ,
An advertising system comprising: A user identification information acquisition unit for acquiring user identification information from a mobile terminal used by the user;
A content processing unit that executes processing related to content to be displayed on the mobile terminal;
Based on the fact that the mobile terminal is accessed from the mobile terminal using the access destination information acquired from the advertisement posting medium or the reader installed in the vicinity thereof, the mobile terminal remains in the same state. In the temporary coupon processing section to send information of temporary coupons that are not available in,
The temporary coupon stored in the mobile terminal is used based on receiving information indicating that a predetermined process for the content corresponding to the advertisement in the advertisement posting medium displayed on the mobile terminal is received. A coupon change processing unit that sends information for changing to a formal coupon, which is a coupon in a possible state, to the mobile terminal;
An advertising system comprising:

Images