JP2021111847A - Information processing system, information apparatus, information processing device, and computer program - Google Patents

Abstract

To provide a service to a user having viewed a specific content.SOLUTION: An information processing system comprising an information apparatus possessed by a user comprises a viewing determination unit and a transmission processing unit. The viewing determination unit is configured to determine whether a viewing condition being a condition indicating that the user has viewed a specific content is established or not. The transmission processing unit is configured to transmit to a predetermined server an apparatus ID being information with which the information apparatus can be distinguished, in a case where the viewing determination unit determines that the viewing condition is established.SELECTED DRAWING: Figure 12

Description

The present disclosure relates to information processing systems, information devices, information processing devices and computer programs.

Patent Document 1 discloses a matching system that matches the content viewed by the user with the terminal owned by the user. When matching is performed by this matching system, the advertiser can deliver an advertisement related to the content viewed by the user to a terminal owned by the user.

Japanese Unexamined Patent Publication No. 2017-050888

Conventionally, there has been a need to provide some kind of service to users who have viewed specific content.
The present disclosure is intended to provide services to users who have viewed specific content.

One aspect of the present disclosure is an information processing system including an information device owned by a user, which includes a viewing determination unit and a transmission processing unit. The viewing determination unit is configured to determine whether or not the viewing condition, which is a condition indicating that the user has viewed a specific content, is satisfied. The transmission processing unit is configured to transmit a device ID, which is information capable of identifying an information device, to a predetermined server when it is determined by the viewing determination unit that the viewing condition is satisfied.

According to such a configuration, it is possible to identify the information device of the user who has viewed the specific content. Therefore, it is possible to provide a service to a user who has viewed a specific content.
In one aspect of the present disclosure, the information processing system may further include an additional information detection unit. The additional information detection unit is configured to detect additional information from specific content output from a content output device configured to be able to output the content. The viewing condition may be that the additional information detection unit detects the additional information.

With such a configuration, it is possible to identify the information device of the user who has viewed the content output from the content output device such as a television or radio. Therefore, the service can be provided to the user who has viewed the content by the content output device.

In one aspect of the present disclosure, the information processing system may further include an operation detection unit. The operation detection unit is configured to detect user operations on specific content displayed on a web page. The viewing condition may be that the operation detection unit detects a user operation.

With such a configuration, it is possible to identify the information device of the user who has performed an operation on a specific web content such as clicking a specific banner advertisement. Therefore, it is possible to provide a service to a user who has performed an operation on a specific web content.

In one aspect of the present disclosure, the transmission processing unit may transmit real-time viewing information, which is information indicating that the user has viewed a specific content in real time, to the server together with the device ID. Then, the information processing system may further include a viewing registration unit. The viewing registration unit is configured to register the device ID and real-time viewing information transmitted by the transmission processing unit in the distributed database network.

According to such a configuration, the device ID and real-time viewing information are stored in the distributed database network in a state in which they cannot be tampered with. Therefore, it is possible to provide a service to a user who has viewed the content in real time based on highly legitimate information stored in the distributed database network.

In one aspect of the present disclosure, the information processing system may further include a viewing granting unit. The viewing granting unit is configured to give a predetermined incentive to the user when the viewing registration unit registers with the distributed database network.

According to such a configuration, it is possible to provide a service of giving an incentive (reward) to a user who has viewed a specific content in real time.
In one aspect of the present disclosure, the information processing system may further include a visit determination unit. The visit determination unit is configured to determine whether or not the visit condition, which is a condition indicating that the user has visited a specific area, is satisfied. The transmission processing unit may transmit the device ID to the server when it is determined by the visit determination unit that the visit condition is satisfied.

With such a configuration, it is possible to identify the information device of a user who has visited a specific area. Therefore, it is possible to provide a service to a user who visits a specific area.
In one aspect of the present disclosure, a wireless transmitter capable of transmitting a wireless signal may be installed in a specific area. The visit condition may be that the information device receives a wireless signal from the wireless transmitter.

With such a configuration, it is possible to identify an information device that has received a wireless signal from a wireless transmitter installed in a specific area. Therefore, it is possible to provide a service to a user of an information device who has visited a specific area.

In one aspect of the present disclosure, the information processing system may further include a location acquisition unit. The position acquisition unit is configured to acquire the position information of the information device. The visit condition may be that the location information is included in a specific area.

According to such a configuration, it is possible to identify an information device whose location information is included in a specific area. Therefore, it is possible to provide a service to a user of an information device who has visited a specific area.
In one aspect of the present disclosure, the transmission unit may transmit the visit information, which is information indicating that the user actually visited a specific area, to the server together with the device ID. The information processing system may further include a visit registration unit. The visit registration unit is configured to register the device ID and visit information transmitted by the transmission processing unit in the distributed database network.

According to such a configuration, the device ID and the visit information are stored in the distributed database network in a state where they cannot be tampered with. Therefore, it is possible to provide a service to a user who actually visits a specific area based on highly legitimate information stored in the distributed database network.

In one aspect of the disclosure, the information processing system may further include a visit granting unit. The visit granting unit is configured to give a predetermined incentive to the user when the visit registration unit registers with the distributed database network.

According to such a configuration, it is possible to provide a service of giving an incentive to a user who actually visits a specific area.
Another aspect of the present disclosure is an information device possessed by a user, which includes the viewing determination unit and the transmission processing unit.

According to such a configuration, the same effect as that of the above-mentioned information processing system can be obtained.
Another aspect of the present disclosure is a computer program in which a computer included in an information device owned by a user functions as the viewing determination unit and the transmission processing unit.

According to such a configuration, the same effect as that of the above-mentioned information processing system can be obtained.
Another aspect of the present disclosure is an information processing device, which includes a receiving unit and a viewing / transmitting unit. The receiving unit receives from the information device possessed by the user the device ID, which is information that can identify the information device, and the real-time viewing information, which is information indicating that the user has viewed a specific content in real time. It is composed of. The viewing / transmitting unit is configured to transmit the device ID and real-time viewing information received by the receiving unit to the distributed database network.

According to such a configuration, the device ID and real-time viewing information are stored in the distributed database network in a state in which they cannot be tampered with. Therefore, it is possible to provide a service to a user who has viewed the content in real time based on highly legitimate information stored in the distributed database network.

Another aspect of the present disclosure is a computer program in which a computer included in an information processing device functions as the receiving unit and the viewing / transmitting unit.
According to such a configuration, the same effect as that of the information processing apparatus described above can be obtained.

It is a block diagram which shows the whole structure of a service providing system. It is a block diagram which shows the structure of an information device. It is a block diagram which shows the structure of a service providing server. It is a block diagram which shows the structure of the advertisement distribution device. It is a block diagram which shows the structure of an analyzer. It is a figure which shows the distributed database network. It is a figure which shows the watermark correspondence table. It is a figure which shows the weblink correspondence table. It is a figure which shows the wireless correspondence table. It is a figure which shows the position correspondence table. It is a figure which shows the data item registered in a distributed DB network. It is a flowchart of a transmission process. It is a flowchart of a registration process. It is a flowchart of advertisement delivery processing. It is a figure for demonstrating a series flow of a service provided by a service providing server.

Hereinafter, embodiments of the present disclosure will be described with reference to the drawings.
[1. Constitution]
The service providing system 1 shown in FIG. 1 provides a service for giving an incentive (reward) to a user (consumer). Specifically, the service providing system 1 provides an incentive to a user who has watched a specific TV program or radio program, a specific TV commercial, a digital CM, or the like, or a user who has visited a specific store or the like. Providing cast media services.

More specifically, in the incentive cast media service, a broadcasting station superimposes additional information on the sound of a television program or a radio program by using voice watermarking technology, and broadcasts the broadcast data on which the additional information is superimposed. Then, an incentive is given to the user who has watched the TV program or the radio program corresponding to the broadcast data. That is, the user is given an incentive in real time during the broadcasting of a television program or a radio program.

Here, as an incentive to be given, for example, a token, which is an asset managed by using blockchain technology, is assumed. Examples of tokens include not only virtual currencies but also characters and items in decentralized applications (DAPPS). That is, when the user watches a specific TV program, radio program, advertisement, or the like, the user can acquire these characters or items. The incentive given may be a character, an item, or the like linked to the program. Further, the incentive to be given may be points used in application software (hereinafter referred to as an application) such as a smartphone, coupons that can be used in stores visited by the user, or the like.

Further, in the incentive cast media service, an incentive is given to the user when the user clicks, touches, or the like on a specific web link such as a specific banner advertisement.

Further, in the incentive cast media service, an incentive is given to the user when the user visits a specific area such as a convenience store, a department store, or an event venue. Hereinafter, the configuration of the service providing system 1 will be described in detail.

The service providing system 1 includes a web content server 2, a content output device 3, a wireless access point 4, a beacon terminal 5, a distributed database network (hereinafter, distributed DB network) 6, an information device 7, a service providing server 8, and advertisement distribution. A device 9, an analyzer 10, and an external service providing system 11 are provided.

Of these, the web content server 2, the distributed DB network 6, the information device 7, the service providing server 8, the advertisement distribution device 9, the analyzer 10, and the external service providing system 11 communicate with each other via network N by wire or wireless communication. It is possible.

The network N referred to here includes a public communication network which is a so-called Internet, a carrier network provided by a carrier company, a wireless communication network, and the like. Although the service providing system 1 generally includes a plurality of information devices 7, only one information device 7 is shown in FIG. 1 for convenience of explanation.
<Web content server>
The web content server 2 is a general web server that manages web pages. The web content server 2 returns a web page in response to a request from the user. The web page returned by the web content server 2 may include a web link such as a banner advertisement.
<Content output device>
The content output device 3 is a device capable of outputting content, such as a television or a radio. The content output device 3 receives broadcast data broadcast by broadcast from a radio tower 3a of a broadcasting station such as a television station or a radio station, encodes the received broadcast data, and can view broadcast contents such as a television program or a radio program. To. Additional information is superimposed on the broadcast data broadcast from the broadcasting station using well-known acoustic watermarking technology. The content output device 3 outputs sound information on which additional information is superimposed.

The content output device 3 is not limited to a television or a radio, and may be any device that can output content such as sound and video. For example, the content output device 3 may be a mobile information terminal such as a mobile phone, a smartphone, or a tablet terminal, or a personal computer, and may be a digital signage or other outdoor media (ODM) installed outdoors. May be good. Further, the content output device 3 may be an audio output device that broadcasts an announcement at a convenience store, a department store, an event venue, or the like.
<Wireless access point>
The wireless access point 4 is installed in various places such as a convenience store, a department store, or the like. The wireless access point 4 includes a wireless LAN communication unit, and the wireless LAN communication unit transmits radio waves to which self-identification information (SSID (Service Set Identifier)) is added to the surroundings.
<Beacon terminal>
Beacon terminals 5 are installed in various places such as convenience stores and department stores. The beacon terminal 5 transmits radio waves to which its own identification information (UUID (Universally Unique Identifier), etc.) is attached to the surroundings by short-range wireless communication such as Bluetooth (registered trademark).
<Distributed DB network>
In the distributed DB network 6, as shown in FIG. 6, a plurality of processing devices 6a, each having a storage medium and a processor, communicate with each other, and the plurality of processing devices 6a form nodes, and each of the nodes constitutes a node. It is constructed by verifying the information stored in the storage medium.

The distributed DB network 6 is a so-called distributed ledger, and secures the accuracy and tamper resistance of the data by storing and synchronizing the same data on a plurality of nodes based on the blockchain technology. In the present embodiment, the distributed DB network 6 stores information such as information for specifying the content viewed by the user of the information device 7, viewing time of the content, information for specifying the area visited by the user, and information such as the visit time of the area. ·Synchronize.

The processing device 6a constituting the distributed DB network 6 may be a server computer, a desktop computer or a laptop personal computer, or a communication terminal device such as a smartphone. ..
<Information equipment>
The information device 7 is, for example, a smartphone, a tablet terminal, a personal computer, or the like. The information device 7 is a communication device having a private key itself or a wallet address based on the private key. Any communication device having a wallet address and capable of communicating with the service providing server 8 via the network N can be the information device 7.

As shown in FIG. 2, the information device 7 includes a display unit 71, an operation unit 72, a storage unit 73, a communication unit 74, a microphone 75, a position detection unit 76, and a control unit 77.
The display unit 71 has a display device capable of displaying an image, such as a liquid crystal display or an organic EL display.

The operation unit 72 accepts the user's operation. The operation unit 72 includes, for example, buttons, switches, a touch panel, and the like.
The storage unit 73 uses a flash memory to store programs and data referred to by the control unit 77. The storage unit 73 stores only the private key itself of the user of the information device 7, the public key based on the private key, and the wallet address, or only one of them.

Further, the storage unit 73 stores a device ID, which is information that can identify the information device 7. As the device ID, the serial number of the information device 7, the cookie ID corresponding to the web browser, the terminal identification ID for advertising used in smartphones and tablets, and the like can be used. Examples of the terminal identification ID for advertising include IDFA (Identification For Advertisers), ADID (Advertising Identifier), and UDID (Unique Device Identifier).

Further, a dedicated application (hereinafter referred to as a dedicated application) for the user of the information device 7 to receive the incentive cast media service provided by the service providing server 8 is installed and stored in the storage unit 73.

The communication unit 74 is a communication interface for communicating with an external device by wire or wirelessly. The information device 7 is connected to the network N via the communication unit 74 and can perform data communication with an external device.

The microphone 75 is configured to input sound.
The position detection unit 76 detects the current position of the information device 7 by GPS (Global Positioning System) or the like. The current position is specified by latitude and longitude.

The control unit 77 includes a processor 771 such as a CPU (Central Processing Unit) and a GPU (Graphics Processing Unit), and a semiconductor memory (hereinafter, memory 772) such as a RAM, ROM, and a flash memory.

In the present embodiment, when the dedicated application is started in the information device 7, the processor 771 executes the program, and the transmission process shown in FIG. 12, which will be described later, is executed. Specifically, when the user views a specific content or visits a specific area while the dedicated application is activated, the information device 7 includes the device ID of the information device 7 in the service providing server 8. The data is sent.
<Service provider server>
The service providing server 8 is a server owned by a service provider that provides an incentive cast media service. When the user views a specific content or visits a specific area, the service providing server 8 registers the user's viewing history, visit history, etc. in the distributed DB network 6 and gives an incentive to the user. do. As shown in FIG. 3, the service providing server 8 includes a communication unit 81, a storage unit 82, and a control unit 83.

The communication unit 81 is a communication interface for communicating with an external device by wire or wirelessly. The service providing server 8 is connected to the network N via the communication unit 81 and can perform data communication with an external device.

The storage unit 82 uses a flash memory to store programs and data referred to by the control unit 83. In the present embodiment, the storage unit 82 stores only the service provider's private key itself, the public key based on the private key, and the wallet address, or only one of them.

Further, the storage unit 82 stores various correspondence tables shown in FIGS. 7 to 10.
The corresponding table is a table in which the data sent from the information device 7 and the ID of an incentive such as a token given to the user of the information device 7 are associated with each other. That is, when data is sent from the information device 7 such that the user views a specific content, the service providing server 8 refers to the corresponding table and determines an incentive to be given to the user.

Specifically, in the watermark correspondence table shown in FIG. 7, information on the incentive ID, the acquisition source media, the acquisition source vehicle, and the incentive issuer is associated with each watermark ID.

The watermark ID is an ID for identifying additional information superimposed on the content output by the content output device 3 by using the voice watermark technology. In the present embodiment, a plurality of types of additional information having different waveform patterns of audio signals are assumed, and the watermark ID is set as an ID for identifying each of the plurality of types of additional information.

The incentive ID is an ID for identifying the incentive given to the user.
The acquisition source media is information that identifies the acquisition source media of the incentive. For example, when a user watches a television program and receives an incentive, the acquisition source media is television. In other words, the acquisition source media in the watermark-compatible table is information that identifies the type (television, radio, etc.) of the content output device 3 in which the user has viewed the content.

The acquisition source vehicle is information that identifies the acquisition source vehicle (television program, radio program, etc.) of the incentive. The acquisition source vehicle is, for example, a specific TV program name or radio program name such as a music program A or a drama program B.

The incentive issuer is information that identifies the entity (company, media, local government, etc.) that issued the incentive, and is, for example, company a or company b.
On the other hand, in the Web link correspondence table shown in FIG. 8, information on the incentive ID, the acquisition source media, the acquisition source vehicle, and the incentive issuer is associated with each link ID. In the present embodiment, when the user of the information device 7 clicks or touches a specific link on the website, an incentive corresponding to the web link is given. The link ID is an ID for identifying the web link operated by the user. The link ID may be, for example, information (unique number, URL, etc.) that identifies the linked website.

The acquisition source media in the web link correspondence table is, for example, web media. Further, the acquisition source vehicle is information indicating a website to which a web link that triggers the granting of incentives is attached, and is, for example, a website name such as website C.

On the other hand, in the wireless correspondence table shown in FIG. 9, information on the incentive ID, the acquisition source media, the acquisition source vehicle, and the incentive issuer is associated with each wireless ID.
The wireless ID is an ID for identifying a wireless transmission device such as an access point 4 or a beacon terminal 5, and specifically, the above-mentioned SSID or UUID. That is, when the user's information device 7 receives the wireless signal of a certain wireless ID, the user visits the area where the wireless transmitter of the wireless ID is installed.

The acquisition source media in the wireless correspondence table is the type of area (business type, industry, etc.) in which the wireless transmission device of the associated wireless ID is installed, and is, for example, a shop or a department store. The acquisition source vehicle is information that identifies an area in which a wireless transmitter with an associated wireless ID is installed, and is, for example, a specific area name such as a company d Tokyo store or a company e Osaka store.

On the other hand, in the position correspondence table shown in FIG. 10, information on the incentive ID, the acquisition source vehicle, and the incentive issuer is associated with each area designated in the range of latitude and longitude. The acquisition source vehicle in the position correspondence table is information that identifies an area visited by the user, and is a specific area name such as a company f Tokyo store or a company g Nagoya store. In other words, the acquisition source vehicle is information that identifies a store or the like existing in the associated latitude / longitude range.

The above is the correspondence table stored in the storage unit 82.
Returning to FIG. 3, the control unit 83 includes a processor 831 such as a CPU and a GPU, and a semiconductor memory (hereinafter, memory 832) such as a RAM, ROM, and a flash memory. When the processor 831 executes the program, the registration process shown in FIG. 13 to be described later is executed. By executing the registration process, information indicating the content viewed by the user, the visited area, and the like is stored and synchronized in the distributed DB network 6.
<Advertising distribution device>
The advertisement distribution device 9 is a device for distributing advertisements to the user's information device 7. As shown in FIG. 4, the advertisement distribution device 9 includes a communication unit 91, a storage unit 92, and a control unit 93.

The communication unit 91 is a communication interface for communicating with an external device by wire or wirelessly. The advertisement distribution device 9 is connected to the network N via the communication unit 91 and can perform data communication with an external device.

The storage unit 92 uses a flash memory to store programs and data referred to by the control unit 93. The storage unit 92 stores a plurality of types of advertisement information having different advertisement contents.
The control unit 93 includes a processor 931 such as a CPU and a GPU, and a semiconductor memory (hereinafter, memory 932) such as a RAM, ROM, and a flash memory.

When the processor 931 executes the program, the advertisement distribution process shown in FIG. 14, which will be described later, is executed. In the present embodiment, the advertisement distribution device 9 has contents suitable for the user based on the information stored in the distributed DB network 6 such as the contents viewed by the user of the information device 7 and the visited area. Deliver advertising information.
<Analyzer>
The analyzer 10 executes various analysis processes for general information such as the user's viewing history and visit history stored in the distributed DB network 6. As shown in FIG. 5, the analyzer 10 includes a communication unit 101, a storage unit 102, and a control unit 103.

The communication unit 101 is a communication interface for communicating with an external device by wire or wirelessly. The analyzer 10 is connected to the network N via the communication unit 101 and can perform data communication with an external device.

The storage unit 102 uses a flash memory to store programs and data referred to by the control unit 103.
The control unit 103 includes a processor 1031 such as a CPU and a GPU, and a semiconductor memory such as a RAM, ROM, and a flash memory (hereinafter, memory 1032). When the processor 1031 executes the program, various analysis processes are executed.

For example, the control unit 103 analyzes the information stored in the distributed DB network 6 to view the number of users who watched a certain TV program or radio program in real time, or watched web contents such as a certain banner advertisement. Information such as the number of people and the number of users who actually visited a certain store is analyzed by analysis processing.
<External service provision system>
The external service providing system 11 is a system that provides a service different from the incentive cast media service provided by the service providing server 8. For example, the external service providing system 11 is another blockchain platform that can utilize the incentives obtained by the incentive cast media service.

Specifically, when a character or item of a DAPPS game application is given as an incentive in the incentive cast media service, the external service providing system 11 is a blockchain platform that provides the game application. May be good. Further, when a virtual currency is given as an incentive in the incentive cast media service, the external service providing system 11 may be a blockchain platform in which the virtual currency is used. The external service providing system 11 may be a system operated and managed by another business operator.

In the present embodiment, the blockchain that the distributed DB network 6 stores and synchronizes with may be a private blockchain, and the blockchain platform of the external service providing system 11 may be a public blockchain.

[2. process]
[2-1. Transmission process]
Next, the transmission process executed by the control unit 77 of the information device 7 will be described with reference to the flowchart of FIG. The transmission process is periodically executed while the dedicated application is running. In the transmission process described below, S101 to S103, S104 to S105, S106 to S108, and S109 to S110 are executed in parallel.

In S101, the control unit 77 determines whether or not the sound information is received via the microphone 75.
Examples of the sound information received here include sound information from a content output device 3 such as a television or radio, announcements played at a store or an event venue, sound information of outdoor media (ODM), and the like.

When the control unit 77 determines that the sound information has been received in S101 (S101: YES), the control unit 77 shifts to S102.
In S102, the control unit 77 determines whether or not additional information has been detected from the received sound information. When the control unit 77 determines that the additional information has been detected in S102 (S102: YES), the control unit 77 shifts to S103.

In S103, the control unit 77 transmits data to the service providing server 8 via the communication unit 74. The data transmitted here includes the device ID of the information device 7, the watermark ID corresponding to the additional information detected in S102, and the reception date and time of the additional information specified by the year, month, day, hour, minute, and second (that is, the acquisition date and time of the additional information). ) And the information of the wallet address of the user of the information device 7.

In the present embodiment, when the control unit 77 detects the additional information in S102, the control unit 77 identifies the watermark ID corresponding to the detected sound information and transmits the specified watermark ID to the service providing server 8.

On the other hand, when the control unit 77 determines that the sound information is not received in S101 (S101: NO), or determines that the audio watermark is not detected in S102 (S102: NO), S103 That is, S101 to S103 are terminated without transmitting data.

On the other hand, in S104, the control unit 77 determines whether or not the user of the information device 7 clicks or touches the web link on the web page to acquire the link ID. Here, as a case of acquiring the link ID, it is assumed that the user clicks or touches a web link such as a banner advertisement included in the web page returned by the web content server 2.

When the control unit 77 determines that the link ID has been acquired in S104 (S104: YES), the control unit 77 shifts to S105.
In S105, the control unit 77 transmits data to the service providing server 8 via the communication unit 74. The data transmitted here includes the device ID of the information device 7, the link ID acquired in S104, the acquisition date and time of the link ID specified by the date, time, minute, and second, and the information of the user's wallet address. ..

On the other hand, when the control unit 77 determines in S104 that the link ID has not been acquired (S104: NO), S105 is skipped, that is, S104 to S105 are terminated without transmitting data.

On the other hand, the control unit 77 determines whether or not the radio signal is received via the communication unit 74 in S106. Examples of the wireless signal received here include a wireless signal transmitted from a wireless access point 4 or a beacon terminal 5 installed in the store.

When the control unit 77 determines that the radio signal has been received in S106 (S106: YES), the control unit 77 shifts to S107.
In S107, the control unit 77 determines whether or not a radio ID (SSID, UUID, etc.) has been detected from the received radio signal. When the control unit 77 determines that the radio ID has been detected in S107 (S107: YES), the control unit 77 shifts to S108.

In S108, the control unit 77 transmits data to the service providing server 8 via the communication unit 74. The data transmitted here includes the device ID of the information device 7, the wireless ID detected in S107, the acquisition date and time of the wireless ID specified by the date, time, minute, and second, and the information of the user's wallet address. ..

On the other hand, when the control unit 77 determines that the radio signal is not received in S106 (S106: NO), or determines that the radio ID is not detected in S107 (S107: NO), S108. That is, S106 to S108 are terminated without transmitting data.

On the other hand, in S109, the control unit 77 acquires the current position information of the information device 7 from the position detection unit 76.
Subsequently, in S110, the control unit 77 transmits data to the service providing server 8 via the communication unit 74. The data transmitted here includes the device ID of the information device 7, the position information acquired in S109 (that is, the coordinates specified by latitude and longitude), the acquisition date and time of the position information specified by the year, month, day, hour, minute, and second. And, the information of the user's wallet address is included.

When all the processes of S101 to S103, S104 to S105, S106 to S108, and S109 to S110 are completed, the control unit 77 ends the transmission process of FIG. 12.
[2-2. registration process]
Next, the registration process executed by the control unit 83 of the service providing server 8 will be described with reference to the flowchart of FIG. The registration process is started by receiving data from the information device 7.

First, in S201, the control unit 83 receives data from the information device 7 via the communication unit 81. Here, the control unit 83 receives the data transmitted in S103, S105, S108 or S110 of the transmission process of FIG.

Subsequently, in S202, the control unit 83 refers to the corresponding table.
Here, when the control unit 83 receives the data transmitted in S103 of FIG. 12 in S201, that is, the data including the watermark ID, the control unit 83 refers to the watermark correspondence table shown in FIG. 7. Further, when the control unit 83 receives the data transmitted in S105 of FIG. 12 in S201, that is, the data including the link ID, the control unit 83 refers to the web link correspondence table shown in FIG. Further, when the control unit 83 receives the data transmitted in S108 of FIG. 12 in S201, that is, the data including the radio ID, the control unit 83 refers to the radio correspondence table shown in FIG. Further, when the control unit 83 receives the data transmitted in S110 of FIG. 12 in S201, that is, the data including the position information of the information device 7, the control unit 83 refers to the position correspondence table shown in FIG.

Subsequently, in S203, the control unit 83 determines whether or not the watermark ID or the like included in the received data is defined in the corresponding table.
Here, when the control unit 83 receives the data including the watermark ID in S201, whether or not the watermark ID included in the received data matches any of the watermark IDs defined in the watermark correspondence table of FIG. To judge. The same applies when the received data including the link ID or the wireless ID is received in S201. Further, when the control unit 83 receives the data including the position information in S201, the position information (that is, the coordinates specified by the latitude and longitude) included in the received data is defined in the position correspondence table shown in FIG. Determine if it is within any latitude and longitude range.

When the control unit 83 determines in S203 that the watermark ID or the like included in the received data is defined in the corresponding table (S203: YES), the control unit 83 shifts to S204.
In S204, the control unit 83 acquires the incentive ID and the like from the corresponding table.

For example, when the control unit 83 receives the data including the watermark ID “001” in S201, the control unit 83 acquires each information associated with the watermark ID “001” in the watermark correspondence table of FIG. 7. Specifically, each piece of information referred to here is an incentive ID "023", an acquisition source media "television", an acquisition source vehicle "music program A", and an incentive issuer "company a". The same applies when the data including the link ID, the wireless ID, or the location information is received in S201.

Subsequently, in S205, the control unit 83 transmits data to the distributed DB network 6.
Here, the control unit 83 transmits data including each information shown in FIG. 11 to the distributed DB network 6. Specifically, information on the device ID, incentive ID, wallet address, acquisition date and time, acquisition source media, acquisition source vehicle, acquisition location, and incentive issuer is transmitted to the distributed DB network 6. Here, the device ID, wallet address, acquisition date and time, and acquisition location are information included in the data sent from the information device 7. On the other hand, the incentive ID, the acquisition source media, the acquisition source vehicle, the acquisition location, and the incentive issuer are the information acquired in S204.

The acquisition date and time is the viewing date and time of the content or the visit date and time of the store or the like. The viewing date and time of the content is, in other words, information indicating that the user was viewing the content in real time. Further, the visit date and time of the store or the like is, in other words, information indicating that the user actually visited the store or the like. Further, the acquisition location is position information such as the latitude and longitude of the location where the user has acquired the incentive, which is included in the data transmitted in S110.

By transmitting this information to the distributed DB network 6, the transmitted data is stored and synchronized in the distributed DB network 6.
In particular, in the distributed DB network 6, the content of the transaction that the incentive such as the token specified by the incentive ID is transferred from the wallet address of the service provider to the wallet address of the user of the information device 7 is recorded. This transfers ownership of the incentive from the service provider to the user.

When the control unit 83 executes S205, the control unit 83 ends the registration process shown in FIG.
On the other hand, when the control unit 83 determines in S203 that the watermark ID or the like included in the received data is not defined in the corresponding table (S203: NO), skips S204 to S205 and performs the registration process of FIG. finish.

[2-3. Advertisement delivery process]
Next, the advertisement distribution process executed by the control unit 93 of the advertisement distribution device 9 will be described with reference to the flowchart of FIG. The advertisement distribution process is executed at an appropriate timing.

First, in S301, the control unit 93 acquires the registration data of one or a plurality of users registered in the distributed DB network 6 via the communication unit 91.
Subsequently, in S302, the control unit 93 acquires advertisement information from the storage unit 92 based on the data acquired in S301. For example, the control unit 93 acquires advertising information related to the content that the user is watching for a user who is watching a certain content (television program or radio program) in real time. Further, for example, the control unit 93 acquires advertising information related to the products and services of the store visited by the user for the user who actually visited a certain store.

Subsequently, in S303, the control unit 93 delivers the advertisement based on the registration data acquired in S301 and the advertisement information acquired in S302. Specifically, the control unit 93 transmits the advertisement information acquired in S302 to the information device 7 specified by the device ID included in the acquired registration data. When the control unit 93 executes S303, the advertisement distribution process of FIG. 14 ends.

[3. sequence]
Next, a series of flows of the incentive cast media service provided by the service providing system 1 will be described with reference to the sequence of FIG. In the following, a case where the information device 7 receives the content on which the additional information is superimposed from the content output device 3 will be described as an example.

At T101, the content output device 3 outputs the content on which the additional information is superimposed.
Subsequently, at T102, the information device 7 receives the content on which the additional information is superimposed from the content output device 3, and detects the additional information from the received content.

Subsequently, at T103, the information device 7 transmits data including its own device ID and a watermark ID corresponding to the detected additional information to the service providing server 8.
Subsequently, at T104, the service providing server 8 refers to the watermark correspondence table of FIG. 7 and acquires the corresponding incentive ID and the like.

Subsequently, at T105, the service providing server 8 transmits data including the acquired incentive ID and the like to the distributed DB network 6.
Subsequently, at T106, the distributed DB network 6 registers (that is, stores / synchronizes) the data received from the service providing server 8.

Subsequently, at T107, the advertisement distribution device 9 acquires registration data from the distributed DB network 6.
Then, at T108, the advertisement distribution device 9 transmits the advertisement information to the information device 7 based on the acquired registration data.

Subsequently, at T109, the analyzer 10 acquires registration data from the distributed DB network 6.
Then, at T110, the analyzer 10 executes an analysis process on the acquired registered data.

Subsequently, at T111, the external service providing system 11 acquires registration data from the distributed DB network 6.
Then, at T112, the external service providing system 11 uses the acquired registration data for the service provided by itself.

The above is a series of incentive cast media services.
[4. effect]
According to the embodiment described in detail above, the following effects are obtained.

(1) In the present embodiment, the control unit 77 of the information device 7 determines whether or not the viewing condition, which is a condition indicating that the user has viewed the specific content, is satisfied (S102 and S104 in FIG. 12). .. Then, when it is determined that these viewing conditions are satisfied, the control unit 77 transmits the device ID of the information device 7 to the service providing server 8.

Therefore, the information device 7 of the user who has viewed the specific content can be specified. Therefore, it is possible to provide an incentive cast media service that gives an incentive to the user of the specified information device 7.

In particular, tokens such as virtual currency and DAPPS items can be distributed as incentives to users who have watched a specific TV program or TV commercial. In addition, a character stamp of a program tie-up can be distributed to users who have watched a specific radio program. Furthermore, the digital incentive of the original advertisement can be distributed to the users who have viewed a specific ODM. That is, the conventional TV program broadcasting and advertisement distribution deliver "information" to the user, but according to the incentive cast media service of the present embodiment, the media is delivered to the consumer "value". Can be changed.

Further, in the present embodiment, since the device ID of the information device 7 of the user who has viewed the content such as the advertisement information can be acquired, the user who received the advertisement information can be specified. Therefore, the advertising effect can be accurately grasped.

(2) In the present embodiment, the viewing condition is that the control unit 77 detects additional information from the content output from the content output device 3 such as a television or radio.
Therefore, it is possible to identify the information device 7 of the user who has viewed the content output from the content output device 3 such as a television or radio. Therefore, an incentive can be given to the user who has viewed the content.

(3) In the present embodiment, the viewing condition is to detect a user operation such as a click or a touch operation on a web content such as a banner advertisement displayed on a web page.
Therefore, it is possible to identify the information device 7 of the user who has performed an operation on a specific content such as clicking a specific banner advertisement. Therefore, an incentive can be given to the user of the specified information device.

(4) In the present embodiment, the information device 7 transmits the device ID and the viewing time indicating that the user has viewed the content in real time to the service providing server 8. Then, the service providing server 8 registers the device ID and viewing time information transmitted from the information device 7 in the distributed DB network 6.

Therefore, the device ID and the viewing time are stored in the distributed DB network 6 in a state in which they cannot be tampered with. Therefore, an incentive can be given to a user who has viewed the content in real time based on the high accuracy stored in the distributed DB network 6.

(5) In the present embodiment, the control unit 77 of the information device 7 further determines whether or not the visit condition, which is a condition indicating that the user of the information device 7 has visited a specific area, is satisfied (FIG. 12). S107). Then, the control unit 77 transmits the device ID to the service providing server 8 when it is determined that the visit condition is satisfied.

Therefore, the information device 7 of the user who visited a specific area can be specified. Therefore, an incentive can be given to a user who visits a specific area.
(6) In the present embodiment, the visit condition is that the information device 7 receives a wireless signal from the access point 4, the beacon terminal 5, and the like.

Therefore, the information device 7 that has received the radio signal from the access point 4 or the like installed in the specific area can be specified. Therefore, an incentive can be given to a user who actually visits a specific area.

(7) In the present embodiment, the visit condition is that the position information of the information device 7 is included in a specific area.
Therefore, the information device 7 whose position information is included in the specific area can be specified. Therefore, an incentive can be given to a user who visits a specific area.

(8) In the present embodiment, the information device 7 transmits the device ID and the visit time indicating that the user actually visited the specific area to the service providing server 8. Then, the service providing server 8 registers the device ID and the visit time transmitted from the information device 7 in the distributed DB network 6.

Therefore, the device ID and the visit time information are stored in the distributed DB network 6 in a state in which they cannot be tampered with. Therefore, incentives can be given to users who actually visit a specific area based on the high accuracy stored in the distributed database network.

(9) In the present embodiment, a predetermined incentive is given to the user when registration is performed by the distributed DB network 6.
Therefore, an incentive (reward) can be given to a user who has viewed a specific content in real time or a user who has visited a specific area. Therefore, it is possible to provide a service of delivering value to a user who has viewed the content or a user who has visited the area.

In the present embodiment, the system including the information device 7 and the service providing server 8 corresponds to the information processing system, the service providing server 8 corresponds to the predetermined server and the information processing device, and the information indicating the viewing time of the content is provided. Corresponds to real-time viewing information, area visit time information corresponds to visit information, wireless access point 4 and distributed DB network 6 correspond to wireless transmitters, and processing S102, S104, and S203 as viewing determination units. S102 corresponds to the processing as the additional information detection unit, S103, S105, S108 and S110 correspond to the processing as the transmission processing unit, S104 corresponds to the processing as the operation detection unit, and S106 and S203. Corresponds to the processing as a visit determination unit, S109 corresponds to the processing as a position acquisition unit, S201 corresponds to the processing as a receiving unit, and S205 and / or T105 correspond to a viewing registration unit, a viewing granting unit, and a visit registration. It corresponds to the processing as a unit and the visit granting unit, and S205 corresponds to the processing as a viewing transmission unit.

[5. Other embodiments]
Although the embodiments of the present disclosure have been described above, the present disclosure is not limited to the above-described embodiments, and can be implemented in various modifications.

(1) In the above embodiment, when the user views a specific content once, an incentive is given to the user, but the condition for giving the incentive is not limited to this. For example, an incentive may be given to a user who has watched a certain program a plurality of times (for example, five times or more), and an incentive is given to a user when a certain program is continuously watched for a predetermined period (for example, one year). May be given. Similarly, an incentive may be given to a user when the user visits a certain store multiple times or when the user continuously visits a certain area for a predetermined period of time. Further, for example, an incentive may be given only when a plurality of conditions are satisfied, for example, an incentive is given when a specific content is viewed and a specific area is visited.

(2) The control units 77, 83, 93, 103 and the method thereof described in the present disclosure are processors 771, 831, 931 programmed to execute one or more functions embodied by a computer program. , 1031 and memory 772, 832, 932, 1032 may be implemented by a dedicated computer provided by configuring. Alternatively, the controls 77, 83, 93, 103 and methods thereof described in the present disclosure are provided by a dedicated computer provided by configuring processors 771, 831, 931, 1031 with one or more dedicated hardware logic circuits. , May be realized. Alternatively, the controls 77, 83, 93, 103 and methods thereof described in the present disclosure include processors 771, 831, 931, 1031 and memory 772, 832 programmed to perform one or more functions. It may be realized by one or more dedicated computers configured by a combination of 923,1032 and a processor configured by one or more hardware logic circuits. The computer program may also be stored on a computer-readable non-transitional tangible recording medium as an instruction executed by the computer. The method of realizing the functions of each part included in the control units 77, 83, 93, 103 does not necessarily include software, and all the functions are realized by using one or more hardware. May be done.

(3) A plurality of functions possessed by one component in the above embodiment may be realized by a plurality of components, or one function possessed by one component may be realized by a plurality of components. .. Further, a plurality of functions possessed by the plurality of components may be realized by one component, or one function realized by the plurality of components may be realized by one component. Further, a part of the configuration of the above embodiment may be omitted. In addition, at least a part of the configuration of the above embodiment may be added or replaced with the configuration of the other above embodiment.

(4) In addition to the control units 77, 83, 93, 103 described above, a system having the control units 77, 83, 93, 103 as components, in order to make the computer function as the control units 77, 83, 93, 103. Program, a non-transitional actual recording medium such as a semiconductor memory in which this program is recorded, a method of transmitting data to a service providing server 8, a method of registering data in a distributed DB network 6, and the like. Disclosure can also be achieved.

1 ... Service provision system, 3 ... Content output device, 4 ... Wireless access point,
5 ... Beacon terminal, 6 ... Distributed DB network, 7 ... Information equipment,
8 ... Service providing server, 9 ... Advertisement distribution device, 10 ... Analytical device,
11 ... External service provision system.

Claims (14)

An information processing system equipped with information equipment owned by the user.
A viewing determination unit configured to determine whether or not a viewing condition, which is a condition indicating that the user has viewed a specific content, is satisfied.
A transmission processing unit configured to transmit a device ID, which is information capable of identifying the information device, to a predetermined server when the viewing determination unit determines that the viewing condition is satisfied.
Information processing system equipped with. The information processing system according to claim 1.
Further, an additional information detection unit configured to detect additional information from the specific content output from the content output device configured to output the content is provided.
The viewing condition is an information processing system in which the additional information detection unit detection unit detects the additional information. The information processing system according to claim 1 or 2.
It further comprises an operation detection unit configured to detect a user operation on the particular content displayed on a web page.
The viewing condition is an information processing system in which the operation detection unit detects the user operation. The information processing system according to any one of claims 1 to 3.
The transmission processing unit transmits real-time viewing information, which is information indicating that the user has viewed the specific content in real time, to the server together with the device ID.
An information processing system further comprising a viewing registration unit configured to register the device ID and the real-time viewing information in a distributed database network. The information processing system according to claim 4.
An information processing system further comprising a viewing granting unit configured to give a predetermined incentive to the user when registration to the distributed database network is performed by the viewing registration unit. The information processing system according to any one of claims 1 to 5.
Further provided with a visit determination unit configured to determine whether or not a visit condition, which is a condition indicating that the user has visited a specific area, is satisfied.
The transmission processing unit is an information processing system that transmits the device ID to the server when the visit determination unit determines that the visit condition is satisfied. The information processing system according to claim 6.
A wireless transmitter capable of transmitting a wireless signal is installed in the specific area.
The visit condition is an information processing system in which the information device receives a wireless signal from the wireless transmitter. The information processing system according to claim 6 or 7.
A position acquisition unit configured to acquire the position information of the information device is further provided.
The information processing system, wherein the visit condition is that the location information is included in the specific area. The information processing system according to any one of claims 6 to 8.
The transmission unit transmits the visit information, which is information indicating that the user actually visited the specific area, to the server together with the device ID.
An information processing system further comprising a visit registration unit configured to register the device ID and the visit information in a distributed database network. The information processing system according to claim 9.
An information processing system further comprising a visit granting unit configured to give a predetermined incentive to the user when registration to the distributed database network is performed by the visit registration unit. Information equipment owned by the user
A viewing determination unit configured to determine whether or not a viewing condition, which is a condition indicating that the user has viewed a specific content, is satisfied.
A transmission processing unit configured to transmit a device ID, which is information capable of identifying the information device, to a predetermined server when the viewing determination unit determines that the viewing condition is satisfied.
Information equipment equipped with. A computer equipped with an information device owned by a user
A viewing determination unit configured to determine whether or not a viewing condition, which is a condition indicating that the user has viewed a specific content, is satisfied.
A transmission processing unit configured to transmit a device ID, which is information capable of identifying the information device, to a predetermined server when the viewing determination unit determines that the viewing condition is satisfied.
A computer program that acts as. It is configured to receive device ID, which is information that can identify the information device, and real-time viewing information, which is information indicating that the user has viewed a specific content in real time, from an information device possessed by the user. With the receiving unit
A viewing / transmitting unit configured to transmit the device ID and the real-time viewing information received by the receiving unit to a distributed database network.
Information processing device equipped with. A computer equipped with an information processing device
It is configured to receive device ID, which is information that can identify the information device, and real-time viewing information, which is information indicating that the user has viewed a specific content in real time, from an information device possessed by the user. With the receiving unit
A viewing / transmitting unit configured to transmit the device ID and the real-time viewing information received by the receiving unit to a distributed database network.
A computer program that acts as.

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