JP2019133247A - Communication device, advertisement distribution system, advertisement distribution method and program - Google Patents

Abstract

To provide a device preventing deterioration of sensitivity of users to advertisements and suitably improving the results of advertisement distribution with regard to Internet advertisement distribution.SOLUTION: An advertisement distribution system 1 includes: a device 10 that has a communication unit performing communication based on a specific SIM (Subscriber Identity Module) card, a display unit displaying permitted advertisements, and a control unit identifying the displayed advertisements; a television 20; a router 30; a viewing log management server 50; an action history management server 60; a distributed ledger system 70; and an advertisement distribution server 80.SELECTED DRAWING: Figure 1

Description

  The present disclosure relates to a communication device, an advertisement distribution system, an advertisement distribution method, and a program.

  As a means for distributing advertisements for products and / or services (services), television broadcasting, the Internet, and the like are used. An advertisement generally refers to information that is distributed to the advertising market through an advertising medium that can be managed by the advertiser, and may be, for example, any information that the advertiser pays to send (promote). .

  In recent years, it has been studied to combine and distribute TV advertisements and Internet advertisements. In order to achieve the target amount of the number of times the user contacts the advertisement (referred to as frequency), the number of users who contact the advertisement and / or the ratio (referred to as reach), etc., for example, as described in Patent Document 1 An invention has been proposed.

JP 2017-4518 A

  In the case of Internet advertisement, the advertiser purchases the advertising space from the net media through the advertising agency (including media rep) or directly from the net media. The net media summarizes the advertising results (advertising placement log, frequency, reach, etc.) in a report and reports it to the advertising agency or advertiser.

  However, the number of Internet advertisements distributed to one device (for example, a smartphone) has become enormous. In such an environment, the sensitivity of the user to advertisements may deteriorate and the conversion rate may decrease.

  Accordingly, an object of the present disclosure is to provide a communication device, an advertisement distribution system, an advertisement distribution method, and a program that can suitably improve the result of advertisement distribution.

  A communication device according to an aspect of the present disclosure includes a communication unit that performs communication based on a specific SIM (Subscriber Identity Module) card, a display unit that displays permitted advertisements, a control unit that identifies displayed advertisements, It is characterized by having.

  According to one aspect of the present disclosure, it is possible to suitably improve the result of advertisement distribution.

FIG. 1 is a diagram illustrating an example of a schematic configuration of an advertisement distribution system according to an embodiment of the present disclosure. FIG. 2 is a diagram illustrating an example of a flowchart of an advertisement distribution method according to an embodiment of the present disclosure. FIG. 3 is a diagram illustrating an example of a functional configuration of a device according to an embodiment of the present disclosure. FIG. 4 is a diagram illustrating an example of a hardware configuration of a device, a television, a router, a server, and the like according to an embodiment of the present disclosure.

  The inventors have conceived of comprehensively controlling advertisements distributed to devices and improving the results of advertisement distribution.

  According to one aspect of the present disclosure, an advertisement displayed by a device (terminal) is limited to an advertisement permitted to be displayed on the device. According to the said structure, the communication service provider with respect to a terminal provider and / or a terminal can control the advertisement to the said terminal appropriately. Further, by limiting the advertisements that can be displayed by the terminal, it is possible to suppress an increase in the communication amount and power consumption of the terminal, and the user is expected to pay attention to the advertisement.

  Further, in the conventional advertisement distribution method, the advertiser cannot easily confirm whether or not the contents of the report include false (whether or not falsification has occurred). Therefore, there is a problem that the advertiser needs to pay the cost for auditing such as separately measuring the effectiveness of the advertisement. Therefore, the present inventors also conceived of obtaining information for deriving the result of the advertisement from the terminal side to which the advertisement is actually distributed, rather than the report from the media side.

  According to one aspect of the present disclosure, the terminal transmits information about the displayed advertisement to a network where information tampering is difficult. According to the said structure, the advertisement contact data of the user of a terminal is made transparent and the third party (for example, advertiser) can verify easily about the effect of advertisement.

  According to one aspect of the present disclosure, an advertisement to be reported by a terminal is limited to an advertisement permitted to be displayed on the terminal. According to this configuration, the terminal provider and / or the communication service provider for the terminal can provide a highly transparent advertisement distribution service. Further, by limiting the advertisements that can be displayed by the terminal, it is possible to suppress an increase in the communication amount and power consumption of the terminal.

  According to one aspect of the present disclosure, an advertisement to be reported by a terminal is limited to an advertisement actually displayed on the terminal. According to the said structure, it can suppress that an advertiser pays expense with respect to the advertisement (for example, advertisement downloaded only) which is not actually displayed, and can raise the effect of advertisement.

  Hereinafter, embodiments of the present disclosure will be described in detail with reference to the accompanying drawings. In the following description, the same parts are denoted by the same reference numerals. Since the same part has the same name, function, etc., detailed description will not be repeated.

(Advertising system)
FIG. 1 is a diagram illustrating an example of a schematic configuration of an advertisement distribution system according to an embodiment of the present disclosure. The advertisement distribution system 1 shown in FIG. 1 includes a device 10, a television 20, a router 30, a viewing log management server 50, an action history management server 60, a distributed ledger system 70, and an advertisement distribution server 80. Including.

  The device 10 is a device that executes an application such as a browser by a user operation. The device 10 may receive an advertisement from the advertisement distribution server 80.

  The device 10 performs communication based on specific devices and / or information necessary for communication. For example, the device 10 may perform communication based on a specific SIM (Subscriber Identity Module) card. Here, the specific SIM card may be referred to as a card provided by a specific operator or a card connected to a specific provider.

  The television (television receiver) 20 is a device having a function of receiving at least one of terrestrial broadcasting, broadcasting by a broadcasting satellite (BS) / communication satellite (CS), and the like. Note that the television 20 may have a function of receiving Internet broadcasting (Internet television). The television 20 may display (draw) the received broadcast.

  The television 20 collects a viewing log (may be referred to as a television viewing log, a broadcast viewing log, a viewing history, panel data, or the like) related to the television 20 based on the user's consent, and transmits it to the viewing log management server 50. be able to.

  Here, the television viewing log may indicate information in which content viewed on the television 20 is recorded in association with time information. The TV viewing log may include information related to viewed program information, viewed commercial messages (CM), and the like.

  The television viewing log may include information that can specify at least one of viewing of terrestrial broadcasting via the television 20, time shift reproduction, browser activation, execution of a network service, and the like. The TV viewing log is preferably given a time stamp corresponding to the viewing program.

  The TV viewing log may include individual viewing history data when there are a plurality of viewers of the television 20 (for example, when there are a plurality of residents in a household). Also, the TV viewing log may be associated with viewer attributes (gender, age group, etc.), viewer interest categories (affinity category), and the like.

  The device 10 and the television 20 may be a mobile terminal (mobile communication terminal) such as a mobile phone, a smartphone, or a tablet terminal, a personal computer (PC), a television (TV), a multi-function television, It may be a fixed communication terminal such as a smart TV, an IP (Internet Protocol) TV, or a set top box. That is, the device 10, the television 20, and the like in this specification can be replaced with a communication device.

  The device 10 and the television 20 communicate with a network (such as the Internet) via wired and / or wireless (for example, LTE (Long Term Evolution), Wi-Fi (registered trademark), etc.). The device 10 and the television 20 may be connected to an external network via the router 30 or may be directly connected to the external network.

  The router 30 is assigned an IP address by an Internet provider, and relays communication between a device in a LAN (Local Area Network) and a device on a WAN (Wide Area Network) side.

  In the configuration of FIG. 1, in communication between the device 10 and the television 20 included in the same LAN, the IP address that can be seen from the communication partner is the IP address of the router 30 (the same IP address). This is realized by an IP masquerade (NAPT: Network Address Port Translation) function of the router 30.

  The IP address may be either IPv4 or IPv6, or may be an address obtained by expanding / deforming them. In this specification, the IP address may be replaced with other information (a predetermined address for identifying a device, identification information, etc.). The IP address may be a global IP address or a local IP address.

  The viewing log management server 50 is a device having a function of managing (collecting, analyzing, etc.) the television viewing log. The viewing log management server 50 may transmit information regarding the television viewing log to other servers (for example, the advertisement distribution server 80), the device 10, and the like via the network.

  The viewing log management server 50 may be owned by the manufacturer of the television 20 or by a broadcasting station (television station) that broadcasts on the television 20. The viewing log management server 50 may be held by an advertising company, an audience rating survey company, or the like, and these companies may share and manage data using the distributed ledger system 70 or the like.

  The behavior history management server 60 is a device having a function of recording (saving) a behavior history of the user of the device 10. The action history may include at least one of online purchase history, contact history with advertisement, communication history, web access history, search history, application usage history, game usage history, device operation history, and the like. The action history management server 60 may be owned by a communication service provider (SIM card provider) or an advertising company, and even if these companies use the distributed ledger system 70 or the like to share and manage data. Good.

  The device 10 may transmit a part or all of the user's behavior history via the device 10 to the behavior history management server 60. The action history management server 60 may transmit action history information to another server (for example, the advertisement distribution server 80) via the network.

  Note that “behavior history” in this specification may be read as “analysis result based on behavior history (for example, information for specifying user behavior, interest, etc.)”, “use data”, and the like.

  The distributed ledger system 70 is connected to another device (may be another device 10 or a server) participating in the system (may be referred to as a network (NW)). It is a system that shares a distributed ledger between them. In this specification, it may be assumed that the device 10 and / or the advertisement distribution server 80 can use the distributed ledger system 70.

  The distributed ledger system 70 may be called a distributed network, a distributed ledger, or the like. The distributed ledger system 70 may be, for example, a block chain network (BC-NW), a public BC-NW, a consortium (permission) BC-NW, or other BCs. -It may be realized by NW or a combination thereof.

  As the distributed ledger system 70, another network in which it is difficult to falsify information distributed on the network may be used. For example, the distributed ledger system 70 may be a system that does not use a block and / or chain structure.

  The advertisement distribution server 80 has a function of controlling distribution of television advertisements provided via the television 20 and / or Internet advertisements (also referred to as web advertisements, digital advertisements, etc.) provided via the device 10. It is a device that has.

  The advertisement may be composed of, for example, text, an image (a still image or a moving image), sound, other media, or a combination thereof. Note that the advertisement distribution server 80 may be able to transmit content other than advertisements to the television 20 and / or the device 10.

  The advertisement distribution server 80 may be configured to include a DMP (Data Management Platform), and may determine an advertisement to be distributed using the DMP. Further, the advertisement distribution server 80 may be a distribution server using a DSP (Demand Side Platform), an advertisement distribution server (ad server) other than the DSP, or a distribution server using an ad server.

  The ad server may be a distribution server that uses an application programming interface (API) (Ads-API) provided by a specific company (for example, Twitter (registered trademark), Facebook (registered trademark), etc.). The ad server may be a video advertisement distribution server that distributes online video advertisements, or may be a CMS (Content Management System) that distributes advertisements to television receivers.

  The advertisement distribution server 80 may perform cooperation with a DSP, an ad server, or the like via DMP (for example, public DMP).

  The advertisement distribution server 80 may control (for example, create, expand, narrow down, etc.) DMP segment data based on, for example, a viewing log of a predetermined user's television 20.

  A viewer of the television 20 and a user of the device 10 may be associated with each other. For example, the viewing log management server 50, the advertisement distribution server 80, the action history management server 60, and the like, based on the television identification information that identifies the television 20 and the device identification information that identifies the device 10, A specific device 10 may be associated.

  The TV specifying information is at least one of information that can specify the TV 20 such as an IP address of the TV 20, a TV viewing log, a B-CAS (BS Conditional Access Systems) (registered trademark) card number, and a MAC (Media Access Control) address. And may be referred to as TV viewing log specifying information.

  The device identification information includes the IP address of the device 10, information related to the advertisement ID distributed to the device 10, the web access log of the device 10, the MAC address of the device 10, the SIM card unique number (may be a telephone number) of the device 10, the user It may include at least one piece of information for identifying the device 10 such as a unique ID number (for example, it may be assigned at the time of a contract with a telecommunications carrier), and is referred to as advertisement identifier (ID) identification information. May be. The user of the device 10 may perform a procedure for registering specific information of his / her television 20.

  Here, the advertisement ID is, for example, an anonymous and unique advertisement distribution identifier (an identifier related to the advertisement) that can be opted out by the user. The advertisement ID may be a unique cookie ID (Cookie ID) related to a small file (cookie) stored in the browser of the device 10, and the identification of the device 10 and the television 20 stored in the advertisement distribution server 80. Alternatively, the association information may be used. The cookie ID may be a different ID for each browser. The advertisement ID may be called cookie information or the like. The television identification information, device identification information, and the like may be stored in the advertisement distribution server 80 in addition to the device 10. The advertisement distribution server 80 may be owned by an advertising company.

  The advertisement ID may be an identifier acquired from an application installed in the device 10, and may be, for example, IDFA (Identification For Advertisers), ADID (Advertising ID), or the like.

  The TV viewing log, the user action history, and the like may be associated with at least one IP address of the device 10, the TV 20, and the router 30.

  An example of the functional configuration and hardware configuration of each device such as the device 10 and the television 20 will be described later.

  Note that the system configuration is an example, and the present invention is not limited to this. For example, each device is configured to include one device in FIG. 1, but the number of devices is not limited to this, and a plurality of devices may exist. The advertisement distribution system 1 may have a configuration that does not include some devices, or may have a configuration in which functions of a predetermined device are realized by a plurality of devices.

  It is good also as a structure by which the function of a some apparatus is implement | achieved by one apparatus. For example, at least two of the viewing log management server 50, the action history management server 60, the devices participating in the distributed ledger system 70, and the advertisement distribution server 80 may be implemented on one server.

(Ad delivery method)
An advertisement distribution method according to an embodiment of the present disclosure will be described below. Each advertisement distribution method may be applied to the above-described advertisement distribution system.

  In the present specification, “advertisement” is mainly described on the assumption of a moving image advertisement, a still image advertisement (banner advertisement), a text advertisement, etc. that can be recognized through vision, but the type of advertisement is not limited to this. The advertisement may be an advertisement using sound, and “display of advertisement” may be read as “output (playback) of advertisement”.

  In this specification, “image” may be read as “moving image and / or still image”.

<Permitted advertisement>
The device 10 is configured to display an advertisement distributed to a device that performs communication based on the specific SIM card. The advertisement may be referred to as a permitted advertisement (permitted advertisement), and the device 10 may be configured not to display or cannot display an advertisement other than the permitted advertisement.

  The device 10 may display the permission advertisement via a specific application. The application may always be displayed on the display screen of the device 10 (may be resident). For example, if the device 10 is a smartphone, the specific application may be an application displayed as a gadget on the home screen, or may be an application that draws the home screen itself.

  The specific application may be an application that functions as a Web browser, may be an application such as a virtual private network (VPN) or firewall that operates in the background, and is incorporated in firmware. May be. The specific application may be called a dedicated browser, a permitted advertisement display application, an advertisement display application, or the like.

  The advertisement display application may display other information that is not an advertisement. For example, the advertisement display application may display time, weather, news, and the like.

  The device 10 may be controlled not to perform communication related to an advertisement other than the permitted advertisement (may be expressed as blocking, blocking, or the like). The device 10 may perform control to display the permitted advertisement instead of the blocked advertisement (for example, in a screen area where the blocked advertisement should have been displayed).

  In the device 10, communication via an application other than the advertisement display application may be blocked. In the device 10, an application capable of browser-based communication may be configured not to be installed.

  The device 10 may control not to perform all or part of the communication when the advertisement display application is not in operation. “Not active” may include “not activated”, “deleted”, “uninstalled”, and the like.

  The advertisement display application may be configured so that it cannot be uninstalled. Further, the device 10 may be assumed to be able to perform communication for installing the advertisement display application even when the advertisement display application is uninstalled.

  In the present specification, the advertisement display application may be executed by firmware. In the following description, “device 10” may be replaced by an advertisement display application.

<Display timing of permitted advertisement>
The device 10 may display the permitted advertisement at a specific timing. The specific timing may be when the user performs a specific operation on the device 10 or when the device 10 satisfies a predetermined condition.

For example, the particular timing may be when (before and / or after) at least one of the following occurs:
The device 10 is turned on or off,
-The sleep mode and / or lock of the device 10 is released (for example, release based on password, pattern authentication, biometric authentication, etc.)
The device 10 has started or completed charging,
・ Started or disconnected a telephone call
-Accessed a specific website or web page (for example, a video distribution site that is assumed to have a large amount of traffic, a portal (or search) site that is assumed to have a high access frequency),
-SMS (Short Message Service), e-mail or sending a specific service message, received, etc.
・ Video file playback started or ended,
-A specific application (for example, an application in which communication occurs, such as an application that accesses a social networking service (SNS)) is started or terminated,
-A specific time (for example, 0 minutes per hour) has come.

  Of the above timings, one or a plurality of timings may be grouped. The grouped timing may be referred to as a timing group, for example. For each timing group, the permitted advertisements displayed may be characterized (may be limited).

  For example, the device 10 may display a video advertisement for a relatively long time (for example, 15 seconds) at a specific timing included in the first timing group (for example, when the power is turned off or when the telephone is disconnected). . The device 10 may limit (suppress) the display of advertisements at a specific timing included in the second timing group (for example, when the power is turned on or when the phone is started), and may be displayed for a relatively short time (for example, 1 second) video advertisement or still image advertisement may be displayed, or control not to display the advertisement may be performed.

  Here, it is preferable that the timing corresponding to the first timing group is a timing that does not impair the usefulness of the user (or the quality of experience does not deteriorate). The timing corresponding to the second timing group may be referred to as a timing that may impair (or increase) the user's usefulness (or decrease the quality of experience).

  According to such a configuration, an advertisement space can be provided on the device 10 at a timing that does not significantly impair the user's usefulness.

<Identification and reporting of displayed permitted advertisements>
The device 10 analyzes an image displayed on a display unit (for example, a display unit included in the output unit 15 to be described later with reference to FIG. 3) and specifies an actually displayed permitted advertisement (referred to as sensing or monitoring). May be). The permitted advertisement actually displayed may be referred to as a display permitted advertisement.

  For example, the device 10 analyzes all or part of images, character strings, graphics, and the like displayed on the display of the device 10 and counts that the advertisement is displayed when determining that the image or the like corresponds to the advertisement. May be. The device 10 may receive information related to the image corresponding to the advertisement from, for example, the advertisement distribution server 80. The information regarding the image corresponding to the advertisement may be, for example, information on the correspondence relationship between the image and the advertisement ID.

  The device 10 may specify a display-permitted advertisement based on the processing content of the display unit (may be referred to as processing content for image display). For example, in the device 10, when the content to be displayed on the display is processed by the graphic card, the advertisement processed by the processing of the card may be counted as the displayed advertisement. In this case, it is possible to suppress a situation where an undisplayed advertisement is counted as an erroneously displayed advertisement, such as an advertisement just read by the advertisement display application or an advertisement just ready for playback.

  According to the specific method shown here, there is a case where the device 10 communicates using an encryption and / or anonymization technology such as a virtual private network (VPN), TOR (The Onion Router), or the like. However, the advertisement actually displayed can be sensed from the result of the last border (screen display processing).

  In addition, you may count the permission advertisement which was not actually displayed as a display permission advertisement. For example, the device 10 may count permitted advertisements acquired through communication as display permitted advertisements. The device 10 may identify the display-permitted advertisement by analyzing the content (communication log) of communication via the advertisement display application. The device 10 may determine the display-permitted advertisement based on the communication log in place of or in combination with the specifying method based on the above-described image analysis, processing content of the display unit, or the like.

  The device 10 may store information on display permission advertisements. The information (log) of the display permission advertisement may include, for example, information for specifying the permission advertisement (such as an advertisement ID), information such as the number of times the permission advertisement is actually displayed, and a display time.

  The device 10 may transmit display permission advertisement information to other devices (such as a server) participating in the distributed ledger system 70. By sharing the information of the display permission advertisement with the distributed ledger system 70, it is possible to suppress the situation where the information of the display permission advertisement is falsified. Further, the advertisement contact data of the user of the device 10 is made transparent, and a third party (for example, an advertiser) can easily verify how much the advertisement is displayed.

<Determination of permitted advertisements to be delivered>
The device 10 may acquire (collect) a part or all of the user's behavior history via the device 10 and transmit it to the behavior history management server 60. A server for providing a communication service for the device 10 (for example, a server corresponding to a SIM access point) may acquire (scraping) part or all of the behavior history and transmit it. Note that the user's action history is preferably not transmitted to the distributed ledger system 70.

  The advertisement distribution server 80 may acquire the user's behavior history from the behavior history management server 60. The advertisement distribution server 80 may acquire purchase data and the like of the user in the offline (actual store). The advertisement distribution server 80 may associate the user with the purchase data of the actual store based on an ID unique to the user (for example, an ID of a point service that the user uses in purchasing the actual store).

  The advertisement distribution server 80 may obtain the user's television viewing log from the viewing log management server 50. The advertisement distribution server 80 associates the user with the acquired TV viewing log by assigning a user-specific ID (for example, an ID necessary for the user to view the TV, information for specifying the TV (for example, IP address, MAC Address)) or the like.

  The advertisement distribution server 80 may acquire information on the display-permitted advertisement for the user from the distributed ledger system 70.

  The advertisement distribution server 80 may determine an advertisement to be distributed based on any of the acquired action history, offline purchase data, TV viewing log, display permission advertisement information, or a combination thereof for a predetermined user. .

<Use example of information of display permission advertisement>
The advertisement distribution server 80 may determine the communication fee (for example, monthly communication fee) of the device 10 and / or the incentive to be given to the user of the device 10 based on the information of the display permission advertisement.

  The advertisement distribution server 80 may reduce the communication fee of the device 10 during the predetermined period as the total number of times and / or the total display time of the display-permitted advertisement in the device 10 increases (and / or You may calculate so that the said incentive may become large.

  According to such a configuration, a large feedback can be given to a user who has actually viewed a lot of permitted advertisements (for example, a communication fee is free). it can.

  The subject that determines the communication fee and / or incentive is not limited to the advertisement distribution server 80. A device that can access the distributed ledger system 70 (for example, a communication fee calculation server in a provider that provides communication based on a specific SIM card) is connected to the communication fee of the device 10 (for example, the communication fee of the device 10 (for example, Monthly communication fee) and / or an incentive to be given to the user of the device 10 may be determined. The incentive may be performed by giving digital currency in addition to reducing the communication fee. The digital currency may be read as token, point, mileage, virtual currency, crypto currency, and the like.

<Example of permitted advertisement related control>
FIG. 2 is a diagram illustrating an example of a flowchart of an advertisement distribution method according to an embodiment of the present disclosure.

  In step S <b> 101, the user browses the web page via the advertisement display application of the device 10. At this time, the advertisement display application of the device 10 requests (a content of) the Web page.

  In step S102, the device 10 determines whether or not the advertisement included in the Web page is a permitted advertisement, and performs control to display the permitted advertisement and not display the unauthorized advertisement.

  In step S103, the device 10 specifies a display permission advertisement, for example, by analyzing a display image.

  In step S <b> 104, the device 10 transmits a display permission advertisement log to another communication device (apparatus) that uses the distributed ledger system 70.

  In step S105, another communication device (apparatus) using the distributed ledger system 70 analyzes the permitted advertisement displayed by the device 10 based on the log in step S104. In step S <b> 105, a third party (for example, an advertiser) can appropriately acquire information on the display-permitted advertisement of each device 10.

  According to the embodiment described above, it is possible to appropriately control the advertisement distribution to the device 10 by excluding the advertisement that presses the communication band other than the permitted advertisement.

<Modification>
In the above-described embodiment, the example in which the device 10 communicates via the SIM card is shown, but the present invention is not limited to this. The “SIM card” in the present specification may be read in terms of devices, providers, services, and the like necessary for the communication of the device 10.

(Device configuration)
FIG. 3 is a diagram illustrating an example of a functional configuration of a device according to an embodiment of the present disclosure. As shown in this example, the device 10 includes a control unit 11, a storage unit 12, a communication unit 13, an input unit 14, an output unit 15, and a measurement unit 16. Note that FIG. 3 mainly shows functional blocks of characteristic portions in the present embodiment, and the device 10 may also have other functional blocks necessary for other processing. Moreover, it is good also as a structure which does not include one part functional block.

  The control unit 11 controls the device 10. The control unit 11 can be configured by a controller, a control circuit, or a control device described based on common recognition in the technical field according to the present disclosure.

  For example, the control unit 11 may perform control of communication related to advertisement, control of advertisement display, and the like. The control unit 11 may determine permitted advertisements (permitted advertisements) among advertisements distributed (received) via communication of the communication unit 13.

  The control unit 11 may specify the displayed advertisement (for example, a display permission advertisement). Here, the “displayed advertisement” may include an actually displayed advertisement, or may include an advertisement that is not actually displayed (or is displayed or unknown) but is considered to be displayed.

  The control unit 11 may analyze the image displayed on the output unit 15 (display unit) and specify the displayed advertisement. The control unit 11 may specify the displayed advertisement based on the processing content of the output unit 15 (display unit). The control unit 11 may identify the displayed advertisement by analyzing the content of communication through a specific application (advertisement display application) for permit advertisement display.

  The storage unit 12 stores (holds) information used in the device 10. For example, the storage unit 12 may sequentially store display permission advertisement information. The storage unit 12 can be configured with, for example, a memory, a storage, a storage device, and the like described based on common recognition in the technical field according to the present disclosure.

  The communication unit 13 may perform communication based on a specific SIM card. For example, the communication unit 13 may transmit information for specifying the displayed advertisement to other communication devices (equipment, server, etc.) participating in the distributed ledger system 70. The communication part 13 may block | interrupt the communication regarding advertisements other than a permission advertisement (it does not need to perform). The communication unit 13 may block communication when a specific application for displaying the permitted advertisement is not operating. The communication unit 13 may output various received information to the control unit 11.

  The communication fee based on the specific SIM card may be reduced in connection with the display of the permitted advertisement. Incentives to be given to the user of the device 10 (for example, reduction in points, reduction in virtual currency, etc.) may be determined in relation to the display of the permitted advertisement on the device 10.

  The communication unit 13 can be configured by a transmitter / receiver, a transmission / reception circuit, or a transmission / reception device that is described based on common recognition in the technical field according to the present disclosure. The communication unit 13 may include a transmission unit and a reception unit.

  The input unit 14 receives an input by an operation from the user. The input unit 14 may be connected to a predetermined device, a storage medium, or the like, and accept data input. The input unit 14 may output the input result to the control unit 11, for example.

  The input unit 14 can be configured by an input device such as a keyboard, a mouse, and a button, an input / output terminal, an input / output circuit, and the like described based on common recognition in the technical field according to the present disclosure. Further, the input unit 14 may have a configuration (for example, a touch panel) integrated with the display unit.

  The output unit 15 reproduces predetermined content (for example, a moving image, audio, etc.) and outputs it. For example, the output unit 15 may include a display unit that displays an image, an audio output unit that outputs audio, and the like. The display unit and / or the audio output unit may display a permitted advertisement (permitted advertisement). The display unit and / or the audio output unit may limit the display of an advertisement (for example, a permission advertisement) at a timing that may impair the usability of the user who uses the device 10.

  The display unit can be configured by a display device such as a display and a monitor described based on common recognition in the technical field according to the present disclosure, for example. In addition, the audio output unit can be configured by an output device such as a speaker described based on common recognition in the technical field according to the present disclosure.

  The output unit 15 includes, for example, an arithmetic unit, an arithmetic circuit, an arithmetic device, a player, an image / video / audio processing circuit, an image / video / audio processing device, which are described based on common recognition in the technical field according to the present disclosure, An amplifier or the like can be included.

  The measurement unit 16 may perform measurement of an external environment or the like. For example, the measurement unit 16 can be configured by a measurement device, a measurement circuit or measurement device, a sensor, or the like described based on common recognition in the technical field according to the present disclosure.

  The television 20, the router 30, the viewing log management server 50, the action history management server 60, the devices participating in the distributed ledger system 70, the advertisement distribution server 80, and the like may have the same configuration as in FIG. Those skilled in the art can understand the description related to the device 10 in the description of FIG.

  Hereinafter, some parts will be described as examples. In addition, the structure corresponding to each functional block in FIG. 3 of each device is represented by changing the last digit of the symbol indicating each device in the same manner as in FIG.

  The control unit 71 of the device participating in the distributed ledger system 70 may acquire information on the display-permitted advertisement transmitted by the device 10 and analyze the advertisement displayed on the device 10 based on the information.

  The control unit 81 of the advertisement distribution server 80 displays the action history acquired from the action history management server 60, the offline purchase data, the TV viewing log acquired from the viewing log management server 50, and the display acquired from devices participating in the distributed ledger system 70. Advertisement placement may be controlled based on any of the permitted advertisement information or a combination thereof.

(Hardware configuration)
In addition, the block diagram used for description of the said embodiment has shown the block of the functional unit. These functional blocks (components) are realized by any combination of hardware and / or software. Further, the means for realizing each functional block is not particularly limited. That is, each functional block may be realized by one physically coupled device, or may be realized by two or more physically separated devices connected by wire or wirelessly and by a plurality of these devices. Good.

  For example, a device, a server, or the like according to an embodiment of the present disclosure may function as a computer that performs processing of the advertisement distribution method according to the present disclosure. FIG. 4 is a diagram illustrating an example of a hardware configuration of a device, a television, a router, a server, and the like according to an embodiment of the present disclosure. The device 10, the television 20, the advertisement distribution server 80, and the like described above physically include a processor 1001, a memory 1002, a storage 1003, a communication device 1004, an input device 1005, an output device 1006, a sensor 1007, a bus 1008, and the like. It may be configured as a device.

  In the following description, the term “apparatus” can be read as a circuit, a device, a unit, or the like. The hardware configuration of the device 10, the television 20, the advertisement distribution server 80, and the like may be configured to include one or a plurality of each device illustrated in the figure, or may be configured not to include some devices. Good.

  For example, although only one processor 1001 is shown, there may be a plurality of processors. Further, the processing may be executed by one processor, or the processing may be executed by one or more processors simultaneously, sequentially, or using other methods.

  Each function in the device 10, the television 20, the advertisement distribution server 80, and the like is performed by the processor 1001 performing calculations by reading predetermined software (programs) on hardware such as the processor 1001 and the memory 1002, and the communication apparatus 1004. This is realized by controlling communication, reading and / or writing of data in the memory 1002 and the storage 1003.

  For example, the processor 1001 controls the entire computer by operating an operating system. The processor 1001 may be configured by a central processing unit (CPU) including an interface with peripheral devices, a control device, an arithmetic device, a register, and the like. Each unit such as the control unit 11 described above may be realized by the processor 1001. The processor 1001 may be implemented by one or more chips.

  Further, the processor 1001 reads programs (program codes), software modules, data, and the like from the storage 1003 and / or the communication device 1004 to the memory 1002, and executes various processes according to these. As the program, a program that causes a computer to execute at least a part of the operations described in the above embodiments is used. For example, the control unit 11 may be realized by a control program stored in the memory 1002 and operating in the processor 1001, and may be realized similarly for other functional blocks.

  The memory 1002 is a computer-readable recording medium. For example, the memory 1002 includes at least a ROM (Read Only Memory), an EPROM (Erasable Programmable ROM), an EEPROM (Electrically EPROM), a RAM (Random Access Memory), and other suitable storage media. It may be configured by one. The memory 1002 may be called a register, a cache, a main memory (main storage device), or the like. The memory 1002 can store programs (program codes), software modules, and the like that can be executed to implement the advertisement distribution method according to an embodiment of the present invention.

  The storage 1003 is a computer-readable recording medium such as a flexible disk, a floppy (registered trademark) disk, a magneto-optical disk (for example, a compact disk (CD-ROM (Compact Disc ROM), etc.)), a digital versatile disk, Blu-ray (registered trademark) disk, removable disk, hard disk drive, smart card, flash memory device (eg, card, stick, key drive), magnetic stripe, database, server, or other suitable storage medium It may be constituted by. The storage 1003 may be referred to as an auxiliary storage device. Note that the storage unit 12 described above may be realized by the memory 1002 and / or the storage 1003.

  The communication device 1004 is hardware (transmission / reception device) for performing communication between computers via a wired and / or wireless network, and is also referred to as a network device, a network controller, a network card, a communication module, or the like. The communication device 1004 may include a SIM card. Note that the communication unit 13 described above may be realized by the communication device 1004.

  The input device 1005 is an input device (for example, a keyboard, a mouse, etc.) that accepts external input. The output device 1006 is an output device (for example, a display, a speaker, etc.) that performs output to the outside. The input device 1005 and the output device 1006 may have an integrated configuration (for example, a touch panel). The input unit 14 and the output unit 15 described above may be realized by the input device 1005 and the output device 1006, respectively.

  The sensor 1007 is a camera that acquires an image (still image and / or moving image), a microphone that acquires sound, and various sensors (pressure sensor, acceleration sensor, gyro sensor, touch sensor, ground sensor, proximity sensor, depth sensor, tilt sensor) A sensor, a magnetic sensor, a temperature sensor (thermography), an ultrasonic sensor, an infrared sensor, a range sensor (laser scan sensor), a radio beam (radar), or the like may be included. Note that the measurement unit 16 described above may be realized by the sensor 1007.

  Each device such as the processor 1001 and the memory 1002 is connected by a bus 1008 for communicating information. The bus 1008 may be configured by a single bus, or may be configured by different buses between devices.

  Further, the device 10, the television 20, the advertisement distribution server 80, and the like include a microprocessor, a digital signal processor (DSP), an application specific integrated circuit (ASIC), a programmable logic device (PLD), and a field programmable gate array (FPGA). ) Etc., and a part or all of each functional block may be realized by the hardware. For example, the processor 1001 may be implemented by at least one of these hardware.

(Modification)
Note that the terms described in this specification and / or terms necessary for understanding this specification may be replaced with terms having the same or similar meaning.

  Information, parameters, and the like described in this specification may be represented by absolute values, may be represented by relative values from predetermined values, or may be represented by other corresponding information. In addition, names used for parameters and the like in this specification are not limited in any respect.

  Information, signals, etc. described herein may be represented using any of a variety of different technologies. For example, data, commands, commands, information, signals, bits, symbols, chips, etc. that may be referred to throughout the above description are voltages, currents, electromagnetic waves, magnetic fields or magnetic particles, light fields or photons, or any of these May be represented by a combination of

  Information, signals, and the like may be input / output via a plurality of network nodes. Input / output information, signals, and the like may be stored in a specific location (for example, a memory) or may be managed using a table. Input / output information, signals, and the like can be overwritten, updated, or added. The output information, signals, etc. may be deleted. Input information, signals, and the like may be transmitted to other devices.

  In addition, notification of predetermined information (for example, notification of being “X”) is not limited to explicitly performed, but is performed implicitly (for example, by not performing notification of the predetermined information). May be.

  Software, whether it is called software, firmware, middleware, microcode, hardware description language, or other names, instructions, instruction sets, codes, code segments, program codes, programs, subprograms, software modules , Applications, software applications, software packages, routines, subroutines, objects, executable files, execution threads, procedures, functions, etc. should be interpreted broadly.

  Further, software, instructions, information, and the like may be transmitted / received via a transmission medium. For example, software may use websites, servers, or other devices using wired technology (coaxial cable, fiber optic cable, twisted pair and digital subscriber line (DSL), etc.) and / or wireless technology (infrared, microwave, etc.) When transmitted from a remote source, these wired and / or wireless technologies are included within the definition of transmission media.

  As used herein, the terms “system” and “network” are used interchangeably.

  Each aspect / embodiment described in this specification may be used alone, may be used in combination, or may be switched according to execution. In addition, the order of the processing procedures, sequences, flowcharts, and the like of each aspect / embodiment described in this specification may be changed as long as there is no contradiction. For example, the methods described herein present the elements of the various steps in an exemplary order and are not limited to the specific order presented.

  As used herein, the phrase “based on” does not mean “based only on,” unless expressly specified otherwise. In other words, the phrase “based on” means both “based only on” and “based at least on.”

  Any reference to elements using the designations “first”, “second”, etc. as used herein does not generally limit the amount or order of those elements. These designations can be used herein as a convenient way to distinguish between two or more elements. Thus, reference to the first and second elements does not mean that only two elements can be employed, or that the first element must precede the second element in some way.

  Although the invention according to the present disclosure has been described in detail above, it is obvious for those skilled in the art that the invention according to the present disclosure is not limited to the embodiments described in the present specification. The invention according to the present disclosure can be implemented as modifications and changes without departing from the spirit and scope of the invention determined based on the description of the claims. Therefore, the description of the present specification is for illustrative purposes and does not give any restrictive meaning to the invention according to the present disclosure.

Claims (13)

A communication unit that performs communication based on a specific SIM (Subscriber Identity Module) card;
A display that displays allowed ads,
And a control unit that identifies the displayed advertisement.   The communication device according to claim 1, wherein the control unit determines the permitted advertisement among advertisements distributed through the communication.   The communication device according to claim 1, wherein the communication unit blocks communication related to an advertisement other than the permitted advertisement.   The communication device according to any one of claims 1 to 3, wherein the communication unit blocks the communication when a specific application for displaying the permitted advertisement is not in operation. .   The communication device according to claim 1, wherein the control unit analyzes an image displayed on the display unit and identifies the displayed advertisement.   The communication device according to any one of claims 1 to 4, wherein the control unit specifies the displayed advertisement based on processing content of the display unit.   The communication device according to claim 4, wherein the control unit identifies the displayed advertisement by analyzing a content of communication through the specific application.   The communication device according to any one of claims 1 to 7, wherein the display unit restricts display of an advertisement at a timing that may impair the usability of a user who uses the communication device.   9. The communication device according to claim 1, wherein a charge for communication based on the specific SIM card is reduced in connection with the display of the permitted advertisement.   10. The communication unit according to claim 1, wherein the communication unit transmits information for specifying the displayed advertisement to another communication device participating in a specific distributed ledger system. Communication devices.   The advertisement delivery system containing the communication device in any one of Claims 1-10. Communicating based on a specific SIM (Subscriber Identity Module) card;
Displaying allowed ads,
And a step of specifying the displayed advertisement. On the computer,
Procedures for communication based on a specific SIM (Subscriber Identity Module) card,
Instructions for displaying allowed ads,
And a program for executing the procedure of identifying the displayed advertisement.

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