JP7145565B2 - Communication device, advertisement delivery system, advertisement delivery method and program - Google Patents

Description

TECHNICAL FIELD The present disclosure relates to communication devices, advertisement distribution systems, advertisement distribution methods, and programs.

Television broadcasting, the Internet, etc. are used as means for distributing advertisements for goods and/or services. Advertisement generally refers to information sent to the advertising market through advertising media that can be managed by the advertiser. .

In recent years, it has been considered to distribute television advertisements and Internet advertisements in combination. In order to achieve the target amount for the number of times a user contacts an advertisement (called frequency, etc.), the number and / or ratio of users who come into contact with an advertisement (called reach, etc.), for example, Patent Document 1. An invention is proposed.

JP 2017-4518 A

In the case of Internet advertising, an advertiser purchases an advertising space from net media via an advertising agency (including media reps) or directly from net media. Net media compiles results of advertisements (ad placement logs, frequency, reach, etc.) into reports and reports them to advertising agencies or advertisers.

However, the number of Internet advertisements delivered to one device (eg, smart phone) is becoming enormous. In such an environment, users' sensitivity to advertisements may be degraded, leading to lower conversion rates.

Accordingly, one object of the present disclosure is to provide a communication device, an advertisement distribution system, an advertisement distribution method, and a program that can suitably improve the result of advertisement distribution.

A communication device according to an aspect of the present disclosure includes a communication unit that performs communication based on a specific SIM (Subscriber Identity Module) card, a display unit that displays permitted advertisements, a control unit that identifies the displayed advertisements, wherein the communication unit cuts off all the communication if a specific application for displaying the permitted advertisement is not running, and the communication unit participates in a specific distributed ledger system. information of an advertisement ID (Identifier) for specifying the displayed advertisement is transmitted to another communication device to which the advertisement is displayed .

According to one aspect of the present disclosure, it is possible to preferably improve the results of advertisement distribution.

FIG. 1 is a diagram illustrating an example of a schematic configuration of an advertisement distribution system according to one embodiment of the present disclosure. FIG. 2 is a diagram illustrating an example of a flow chart of an advertisement distribution method according to an embodiment of the present disclosure. FIG. 3 is a diagram illustrating an example of a functional configuration of a device according to an embodiment of the present disclosure; FIG. 4 is a diagram illustrating an example of a hardware configuration of devices, televisions, routers, servers, etc. according to an embodiment of the present disclosure.

The inventors came up with the idea of comprehensively controlling advertisements delivered to devices to improve the results of advertisement delivery.

According to one aspect of the present disclosure, advertisements displayed by a device (terminal) are limited to advertisements permitted to be displayed on the device. According to this configuration, the terminal provider and/or the communication service provider for the terminal can appropriately control advertisements for the terminal. Also, by limiting the advertisements that can be displayed by the terminal, it is possible to suppress an increase in the amount of communication and power consumption of the terminal, and it is expected that the user will pay attention to the advertisement.

In addition, with the conventional advertisement distribution method, the advertiser cannot easily confirm whether or not the content of the report contains a falsehood (whether or not the report has been tampered with). For this reason, there is a problem that the advertiser needs to pay the cost for the audit, such as separately measuring the effectiveness of the advertisement. Therefore, the inventors of the present invention also conceived of obtaining information for deriving advertising results from the terminal side to which the advertisement is actually distributed rather than the report from the media side.

According to one aspect of the present disclosure, a terminal transmits information about displayed advertisements to a network in which falsification of information is difficult. According to this configuration, the advertisement exposure data of the user of the terminal is made transparent, and the effectiveness of the advertisement can be easily verified by a third party (for example, an advertiser).

According to one aspect of the present disclosure, a terminal's reported advertisements are limited to those that are permitted to be displayed on that terminal. According to this configuration, the terminal provider and/or the communication service provider for the terminal can provide a highly transparent advertisement distribution service. Also, by limiting the advertisements that can be displayed by the terminal, it is possible to suppress an increase in communication traffic and power consumption of the terminal.

According to one aspect of the present disclosure, a terminal's reported advertisements are limited to those that were actually displayed on that terminal. According to this configuration, it is possible to suppress the advertiser's payment for an advertisement that is not actually displayed (for example, an advertisement that is only downloaded), so that the effectiveness of the advertisement can be enhanced.

Hereinafter, embodiments of the present disclosure will be described in detail with reference to the accompanying drawings. In the following description, the same parts are given the same reference numerals. Since the same parts have the same names, functions, etc., detailed description will not be repeated.

(Ad distribution system)
FIG. 1 is a diagram illustrating an example of a schematic configuration of an advertisement distribution system according to one embodiment of the present disclosure. The advertisement distribution system 1 shown in FIG. 1 includes a device 10, a television 20, a router 30, a viewing log management server 50, an action history management server 60, a distributed ledger system 70, and an advertisement distribution server 80. include.

The device 10 is a device that executes an application such as a browser according to a user's operation. Device 10 may receive advertisements from advertisement distribution server 80 .

Devices 10 communicate based on the specific equipment and/or information required for communication. For example, the device 10 may communicate based on a particular SIM (Subscriber Identity Module) card. Here, a specific SIM card may be called a card provided by a specific business operator, or may be called a card connected to a specific provider.

A television (television receiver) 20 is a device having a function of receiving at least one of terrestrial broadcasting, broadcasting by a broadcasting satellite (BS: Broadcasting Satellite)/communications satellite (CS: Communications Satellite), and the like. Note that the television 20 may have a function of receiving Internet broadcasting (Internet television). Television 20 may display (render) the received broadcast.

Based on the consent of the user, the television 20 collects a viewing log (also called television viewing log, broadcast viewing log, viewing history, panel data, etc.) regarding the television 20 and transmits it to the viewing log management server 50. be able to.

Here, the television viewing log may indicate information in which content viewed on the television 20 is recorded in association with time information. The television viewing log may include information regarding viewed program information, viewed commercial messages (CMs), and the like.

The television viewing log may include information that can specify at least one of viewing of terrestrial broadcasts through the television 20, time-shift playback, browser activation, execution of net services, and the like. It is preferable that a time stamp is added to the television viewing log corresponding to the viewed program.

Television viewing logs may include individual viewing history data if there are multiple viewers of television 20 (eg, multiple residents in a household). Also, the television viewing log may be associated with viewer attributes (gender, age group, etc.), viewer interest categories (affinity categories), and the like.

The device 10 and the television 20 may be mobile terminals (mobile communication terminals) such as mobile phones, smart phones, and tablet terminals, personal computers (PCs), televisions (TVs), multifunctional televisions, Fixed communication terminals such as smart TVs, IP (Internet Protocol) TVs, and set-top boxes may also be used. That is, the device 10, the television 20, etc. in this specification can be read as a communication device.

The device 10 and television 20 communicate with a network (such as the Internet) via wired and/or wireless (eg, Long Term Evolution (LTE), Wi-Fi (registered trademark), etc.). The device 10 and television 20 may be connected to the external network via the router 30, or may be directly connected to the external network.

The router 30 is assigned an IP address by an Internet provider, and relays communication between a device within a LAN (Local Area Network) and a device on the WAN (Wide Area Network) side.

In the configuration of FIG. 1, in communication between the device 10 and the television 20 included in the same LAN, the IP address visible to the communication partner is the IP address of the router 30 (same IP address). This is realized by the IP masquerade (NAPT: Network Address Port Translation) function of the router 30 or the like.

Note that the IP address may be either IPv4 or IPv6, or may be an expanded/modified address. In this specification, the IP address may be replaced with other information (predetermined address for specifying the device, identification information, etc.). Also, the IP address may be a global IP address or a local IP address.

The viewing log management server 50 is a device having a function of managing (collecting, analyzing, etc.) television viewing logs. The viewing log management server 50 may transmit information about the television viewing log to other servers (for example, the advertisement distribution server 80), devices 10, etc. via the network.

The viewing log management server 50 may be owned by the manufacturer of the television 20 or by a broadcasting station (television station) that broadcasts to the television 20 . The viewing log management server 50 may be owned by an advertising company, a viewing rate research company, or the like, and these companies may share and manage data using a distributed ledger system 70 or the like.

The action history management server 60 is a device having a function of recording (saving) the action history of the user of the device 10 . The action history may include at least one of online purchase history, contact history with advertisements, communication history, web access history, search history, application usage history, game usage history, device operation history, and the like. The action history management server 60 may be owned by a communication service provider (SIM card provider) or an advertising company. good.

The device 10 may transmit part or all of the user's action history via the device 10 to the action history management server 60 . The action history management server 60 may transmit action history information to another server (for example, the advertisement distribution server 80) via a network.

It should be noted that "action history" in this specification may be read as "analysis result based on action history (for example, information for specifying user's action, interest, etc.)", "usage data", or the like.

The distributed ledger system 70 communicates with other devices (may be another device 10 or the like, or may be a server or the like) participating in the system (may be called a network (NW)). It is a system that shares a distributed ledger among them. It may be assumed herein that device 10 and/or ad serving server 80 are capable of utilizing distributed ledger system 70 .

Distributed ledger system 70 may also be referred to as a distributed network, distributed ledger, and the like. The distributed ledger system 70 may be, for example, a blockchain network (BC-NW), a public type BC-NW, a consortium (permission) type BC-NW, or other BC - NW or a combination thereof.

As the distributed ledger system 70, another network in which it is difficult to falsify information distributed on the network may be used. For example, distributed ledger system 70 may be a system that does not utilize block and/or chain structures.

The advertisement distribution server 80 has a function of controlling the distribution of television advertisements provided via the television 20 and/or Internet advertisements (which may also be called web advertisements, digital advertisements, etc.) provided via the device 10. It is a device with

Advertisements may consist of, for example, text, images (still images, moving images), audio, other media, or a combination thereof. Note that the advertisement distribution server 80 may be able to transmit content other than advertisements to the television 20 and/or the device 10 .

The advertisement distribution server 80 may be configured including a DMP (Data Management Platform), and may determine advertisements to be distributed using the DMP. Further, the advertisement distribution server 80 may be a distribution server using a DSP (Demand Side Platform), an advertisement distribution server (ad server) other than the DSP, or a distribution server using an ad server.

The ad server may be a distribution server that uses an API (Application Programming Interface) (Ads-API) provided by a specific company (for example, Twitter (registered trademark), Facebook (registered trademark), etc.). The ad server may be a video advertisement distribution server that distributes online video advertisements, or may be a CMS (Content Management System) that distributes advertisements to television receivers.

The advertisement distribution server 80 may cooperate with a DSP, an ad server, etc. via a DMP (for example, a public DMP).

The advertisement distribution server 80 may control (for example, create, expand, narrow down, etc.) the segment data of the DMP, for example, based on the viewing log of the television 20 of a predetermined user.

Viewers of television 20 and users of device 10 may be associated. For example, the viewing log management server 50, the advertisement distribution server 80, the action history management server 60, etc., based on the television identification information that identifies the television 20 and the device identification information that identifies the device 10, A specific device 10 may be associated.

The television identification information is at least one piece of information that can identify the television 20, such as an IP address of the television 20, a television viewing log, a B-CAS (BS Conditional Access Systems) (registered trademark) card number, or a MAC (Media Access Control) address. may be included, and may be called TV viewing log specific information or the like.

The device identification information includes the IP address of the device 10, information on the advertisement ID distributed to the device 10, the web access log of the device 10, the MAC address of the device 10, the SIM card unique number of the device 10 (or phone number), the user It may include at least one piece of information that identifies the device 10, such as a unique ID number (for example, it may be numbered when making a contract with a telecommunications carrier), and is called identifier (ID) identification information. may be A user of the device 10 may perform a registration procedure for specific information of his or her television 20 .

Here, the advertisement ID is, for example, an anonymous and unique identifier for advertisement distribution (identifier related to advertisement) that can be opted out by the user. The advertisement ID may be a unique cookie ID associated with a small file (cookie) stored in the browser of the device 10, and is stored in the advertisement distribution server 80 to identify the device 10 and the television 20. Alternatively, it may be the linking information of these. Note that the cookie ID may be a different ID for each browser. The advertisement ID may be called cookie information or the like. The television specific information, the device specific information, etc. may be stored in the device 10 as well as the advertisement distribution server 80 or the like. The advertisement distribution server 80 may be owned by an advertising company.

Also, the advertisement ID may be an identifier obtained from an application installed on the device 10, and may be, for example, IDFA (Identification For Advertisers), ADID (Advertising ID), or the like.

Television viewing logs, user behavior history, etc. may be associated with at least one IP address of device 10 , television 20 and router 30 .

An example of the functional configuration and hardware configuration of each device such as the device 10 and the television 20 will be described later.

In addition, the said system configuration|structure is an example and it is not restricted to this. For example, although one device is included in FIG. 1, the number of devices is not limited to this, and a plurality of devices may be provided. The advertisement distribution system 1 may have a configuration that does not include some devices, or may have a configuration in which the function of a predetermined device is realized by a plurality of devices.

A configuration may be adopted in which the functions of a plurality of devices are realized by one device. For example, at least two of the viewing log management server 50, the action history management server 60, the devices participating in the distributed ledger system 70, and the advertisement distribution server 80 may be implemented on one server.

(Ad distribution method)
An advertisement delivery method according to an embodiment of the present disclosure will be described below. Each advertisement distribution method may be applied to the above-described advertisement distribution system.

In this specification, the “advertisement” is mainly described assuming a visually recognizable video advertisement, still image advertisement (banner advertisement), text advertisement, etc., but the type of advertisement is not limited to these. The advertisement may be an advertisement using voice, and "display of advertisement" may be read as "output (reproduction) of advertisement".

Also, in this specification, "image" may be read as "moving image and/or still image".

<Permission Advertisement>
The device 10 is configured to display advertisements delivered to devices communicating based on the specific SIM card. Such advertisements may be referred to as permitted advertisements (allowed advertisements), and the device 10 may be configured not to display or be unable to display advertisements other than permitted advertisements.

Device 10 may display authorized advertisements through certain applications. The application may always be displayed on the display screen of the device 10 (may be resident). For example, if the device 10 is a smartphone, the specific application may be an application displayed as a gadget on the home screen, or an application that renders the home screen itself.

In addition, the specific application may be an application that functions as a web browser, an application such as a virtual private network (VPN) that operates in the background, a firewall, or an application that is incorporated in firmware. may be The specific application may be called a dedicated browser, an application for displaying permitted advertisements, an application for displaying advertisements, or the like.

The advertisement display application may display information other than advertisements. For example, the advertisement display application may display the time, weather, news, and the like.

The device 10 may be controlled so as not to communicate (which may be expressed as interception, blocking, etc.) regarding advertisements other than permitted advertisements. Device 10 may exercise control over displaying allowed ads in place of blocked ads (eg, in screen areas where blocked ads would have been displayed).

Communication via applications other than the advertisement display application may be blocked in the device 10 . The device 10 may be configured such that an application capable of browser-based communication cannot be installed.

The device 10 may control all or part of the communication when the advertisement display application is not running. "Not in operation" may include "not running", "deleted", "uninstalled", and the like.

The advertisement display application may be configured so that it cannot be uninstalled. Further, it may be assumed that the device 10 can perform communication for installing the advertisement display application even when the advertisement display application is uninstalled.

In this specification, the advertisement display application may be executed by firmware. Also, in the following description, the “device 10” may be read as an advertisement display application.

<Display timing of permitted advertisement>
The device 10 may display authorized advertisements at specific timings. The specific timing may be when the user performs a specific operation on the device 10, when the device 10 satisfies a predetermined condition, or the like.

For example, the particular timing may be when (before and/or after) at least one of the following occurs:
- The power of the device 10 is turned on or off,
- the device 10 has been unlocked from sleep mode and/or (e.g., unlocked based on password, pattern, biometrics, etc.);
- charging of the device 10 has started or completed;
・Started or disconnected a phone call,
・Accessed a specific website or web page (for example, a video distribution site that is assumed to have a large amount of traffic, a portal (or search) site that is assumed to be accessed frequently),
・Sending or receiving SMS (Short Message Service), e-mail or specific service messages,
・Playback of a video file has started or ended,
・Activating or terminating a specific application (for example, an application that generates communication, such as an application that accesses a social networking service (SNS));
- A specific time (for example, 0 minutes past the hour) has come.

Note that one or more of the above timings may be grouped. A grouped timing may be called a timing group, for example. For each timing group, the allowed ads that are displayed may be characterized (and may be restricted).

For example, the device 10 may display a relatively long video advertisement (eg, 15 seconds) at specific timings included in the first timing group (eg, power off, call disconnection, etc.). . The device 10 may limit (suppress) the display of advertisements at specific timings included in the second timing group (eg, when powering on, when starting a call, etc.), and may restrict (suppress) the display of advertisements for a relatively short period of time (eg, when 1 second) video advertisement or still image advertisement may be displayed, or control may be performed so as not to display the advertisement.

Here, the timing corresponding to the first timing group is preferably timing that does not impair usability for the user (or does not reduce the quality of experience). Timings falling into the second timing group may be referred to as potential (or high) timings that impair usability (or reduce quality of experience) for the user.

According to such a configuration, it is possible to provide an advertising space to the device 10 at a timing that does not greatly impair usability for the user.

<Identification and reporting of displayed permitted advertisements>
The device 10 analyzes the image displayed on the display unit (for example, the display unit included in the output unit 15 described later with reference to FIG. 3) and identifies the actually displayed allowed advertisement (referred to as sensing, monitoring, etc.). may). Allowed advertisements that are actually displayed may be referred to as allowed advertisements to be displayed, or the like.

For example, the device 10 analyzes all or part of the images, character strings, graphics, etc. displayed on the display of the device 10, and counts the display of the advertisement when it determines that the image, etc. corresponds to the advertisement. You may The device 10 may receive information about images corresponding to advertisements from the advertisement distribution server 80, for example. The information on the image corresponding to the advertisement may be, for example, information on the correspondence between the image and the advertisement ID.

The device 10 may specify display-allowed advertisements based on the processing content of the display unit (which may be called processing content for image display). For example, in device 10, if a graphics card processes content to be displayed on the display, advertisements processed by the processing of the card may be counted as displayed advertisements. In this case, it is possible to prevent an advertisement that has not been displayed, such as an advertisement that has just been read by an advertisement display application or an advertisement that has only been prepared for playback, from being erroneously counted as an advertisement that has been displayed.

According to the specific method presented here, the device 10 communicates using encryption and/or anonymization techniques such as Virtual Private Network (VPN), TOR (The Onion Router), etc. However, the actually displayed advertisement can be sensed from the result of the last border (screen display processing).

Permission advertisements that are not actually displayed may be counted as display permission advertisements. For example, the device 10 may count permitted advertisements obtained through communication as display permitted advertisements. The device 10 may analyze the content of communication (communication log) via the advertisement display application to identify the display-permitted advertisement. The device 10 may determine the display-allowed advertisement based on the communication log instead of or in combination with the identification method based on the above-described image analysis, processing content of the display unit, and the like.

The device 10 may store information about display-allowed advertisements. The information (log) of the display-allowed advertisement may include, for example, information for identifying the allowed advertisement (advertisement ID, etc.), the number of times the allowed advertisement was actually displayed, the display time, and other information.

The device 10 may transmit the display permission advertisement information to other devices (such as servers) participating in the distributed ledger system 70 . By sharing the information of the display-permitted advertisement with the distributed ledger system 70, it is possible to prevent the information of the display-permitted advertisement from being falsified. Also, the ad exposure data of the user of the device 10 is made transparent so that a third party (eg, an advertiser) can easily verify how many ads were displayed.

<Determination of permitted advertisements to be distributed>
The device 10 may acquire (collect) part or all of the user's action history via the device 10 and transmit it to the action history management server 60 . A server for providing a communication service to the device 10 (for example, a server corresponding to a SIM access point) may acquire (scrape) and transmit part or all of the action history. Note that the user's action history is preferably not transmitted to the distributed ledger system 70 .

The advertisement distribution server 80 may acquire the user's action history from the action history management server 60 . The advertisement distribution server 80 may acquire purchase data of the user offline (actual store). The advertisement distribution server 80 may associate the user with the purchase data of the physical store based on an ID unique to the user (for example, the ID of the point service used by the user when purchasing the item at the actual store).

The advertisement distribution server 80 may acquire the user's television viewing log from the viewing log management server 50 . The advertisement distribution server 80 associates the user with the obtained television viewing log by using a user-specific ID (for example, an ID required for the user to watch television, information for identifying the television (for example, IP address, MAC address)).

The advertisement distribution server 80 may acquire display-permitted advertisement information for the user from the distributed ledger system 70 .

The advertisement distribution server 80 may determine advertisements to be distributed based on any one or a combination of the acquired action history, offline purchase data, TV viewing log, information on display-permitted advertisements, etc. for a predetermined user. .

<Example of use of display permission advertisement information>
The advertisement distribution server 80 may determine the communication fee (for example, monthly communication fee) of the device 10 and/or the incentive to be given to the user of the device 10 based on the information of the display permission advertisement.

The advertisement distribution server 80 sets the communication fee of the device 10 during a predetermined period to decrease as the total number of display times and/or the total display time of the display-permitted advertisement on the device 10 increases (and/or It may be calculated so that the above incentive is large).

According to such a configuration, it is possible to give a large amount of feedback (for example, free communication charges) to users who have actually viewed many permitted advertisements, so that it is possible to increase the user's motivation for viewing advertisements. can.

Note that the entity that determines the communication charges and/or incentives is not limited to the advertisement distribution server 80 . A device that can access the distributed ledger system 70 (for example, a communication fee calculation server in a business operator that provides communication based on a specific SIM card) calculates the communication fee of the device 10 (for example, monthly communication charges) and/or incentives to be given to the user of the device 10 may be determined. The incentive may be provided by giving a digital currency in addition to reducing the communication fee. The digital currency may be read as tokens, points, mileage, virtual currency, cryptocurrency, or the like.

<Example of permitted advertisement-related control>
FIG. 2 is a diagram illustrating an example of a flow chart of an advertisement distribution method according to an embodiment of the present disclosure.

In step S<b>101 , the user browses a web page via the advertisement display application of device 10 . At this time, the advertisement display application of the device 10 requests (the contents of) the web page.

In step S102, the device 10 determines whether or not the advertisement included in the web page is an allowed advertisement, and controls to display the allowed advertisement and not to display the unauthorized advertisement.

In step S103, the device 10 identifies display-allowed advertisements by, for example, analyzing display images.

In step S<b>104 , the device 10 transmits the display permission advertisement log to other communication devices (equipment) using the distributed ledger system 70 .

At step S105, other communication devices utilizing the distributed ledger system 70 analyze the authorized advertisement displayed by the device 10 based on the log of step S104. In step S<b>105 , a third party (for example, an advertiser) can appropriately obtain information on display-allowed advertisements of each device 10 .

According to the embodiments described above, it is possible to appropriately control the distribution of advertisements to the device 10 by excluding advertisements other than permitted advertisements that squeeze the communication band.

<Modification>
In addition, although the example in which the device 10 communicates via the SIM card has been shown in the above-described embodiment, the present invention is not limited to this. The “SIM card” in this specification may be read as a device, provider, service, or the like necessary for communication of the device 10 .

(Equipment configuration)
FIG. 3 is a diagram illustrating an example of a functional configuration of a device according to an embodiment of the present disclosure; As shown in this example, the device 10 has a control section 11 , a storage section 12 , a communication section 13 , an input section 14 , an output section 15 and a measurement section 16 . Note that FIG. 3 mainly shows the functional blocks that characterize the present embodiment, and the device 10 may also have other functional blocks necessary for other processes. Moreover, it is good also as a structure which does not include some functional blocks.

The control unit 11 controls the device 10 . The control unit 11 can be configured by a controller, a control circuit, or a control device, which will be explained based on common recognition in the technical field according to the present disclosure.

For example, the control unit 11 may control communication regarding advertisements, control display of advertisements, and the like. The control unit 11 may determine permitted advertisements (permitted advertisements) among the advertisements distributed (received) through communication of the communication unit 13 .

The control unit 11 may specify the displayed advertisement (for example, display-permitted advertisement). Here, the "displayed advertisement" may include an advertisement that is actually displayed, or may include an advertisement that is considered to have been displayed although it has not actually been displayed (or whether it has been displayed is unknown).

The control unit 11 may analyze the image displayed on the output unit 15 (display unit) to identify the displayed advertisement. The control unit 11 may specify the displayed advertisement based on the processing content of the output unit 15 (display unit). The control unit 11 may analyze the content of communication via a specific application for displaying permitted advertisements (advertisement display application) to identify the displayed advertisement.

The storage unit 12 stores (holds) information used in the device 10 . For example, the storage unit 12 may sequentially store information on display-permitted advertisements. The storage unit 12 can be configured by, for example, a memory, a storage, a storage device, etc., which are explained based on common recognition in the technical field according to the present disclosure.

The communication unit 13 may perform communication based on a specific SIM card. For example, the communication unit 13 may transmit information for specifying the displayed advertisement to other communication devices (equipment, server, etc.) participating in the distributed ledger system 70 . The communication unit 13 may (or may not) block communication related to advertisements other than permission advertisements. The communication unit 13 may block communication when a specific application for displaying permission advertisements is not running. Further, the communication unit 13 may output various received information to the control unit 11 .

It should be noted that the charges for communication based on said particular SIM card may be reduced in connection with the display of authorization advertisements. In relation to the display of the permitted advertisement on the device 10, an incentive to be given to the user of the device 10 (for example, reward in points, reward in virtual currency, etc.) may be determined.

The communication unit 13 can be configured by a transmitter/receiver, a transmitting/receiving circuit, or a transmitting/receiving device described based on common recognition in the technical field related to the present disclosure. Note that the communication unit 13 may be composed of a transmission unit and a reception unit.

The input unit 14 receives an input by a user's operation. Also, the input unit 14 may be connected to a predetermined device, storage medium, or the like, and receive input of data. The input unit 14 may output the input result to the control unit 11, for example.

The input unit 14 can be configured by an input device such as a keyboard, mouse, and buttons, an input/output terminal, an input/output circuit, and the like, which are explained based on the common recognition in the technical field according to the present disclosure. Further, the input unit 14 may be integrated with the display unit (for example, a touch panel).

The output unit 15 reproduces and outputs predetermined content (for example, video, audio, etc.). For example, the output unit 15 may include a display unit that displays images, an audio output unit that outputs audio, and the like. The display and/or audio output may display permitted advertisements (allowed advertisements). The display unit and/or the audio output unit may limit the display of advertisements (for example, permitted advertisements) at timings that may impair the usability of the device 10 for the user.

The display unit can be configured by, for example, a display device such as a display or a monitor described based on common recognition in the technical field related to the present disclosure. Also, the audio output unit can be configured by an output device such as a speaker described based on common recognition in the technical field related to the present disclosure.

The output unit 15 includes, for example, an arithmetic unit, an arithmetic circuit, an arithmetic device, a player, an image/video/audio processing circuit, an image/video/audio processing device, It can be configured to include an amplifier or the like.

The measurement unit 16 may measure the external environment and the like. For example, the measuring unit 16 can be configured from a measuring instrument, a measuring circuit or measuring device, a sensor, etc., which are described based on common recognition in the technical field according to the present disclosure.

The television 20, the router 30, the viewing log management server 50, the behavior history management server 60, the devices participating in the distributed ledger system 70, the advertisement distribution server 80, etc. may also have the same configuration as in FIG. A person skilled in the art can read and understand the description related to the device 10 in the description of FIG. 3 appropriately.

Several parts are described below by way of example. Note that the configuration of each device corresponding to each functional block in FIG. 3 is represented by changing the last digit of the reference numerals indicating each device in the same manner as in FIG.

The control unit 71 of the device participating in the distributed ledger system 70 may obtain the information of the display-allowed advertisement transmitted by the device 10 and analyze the advertisement displayed on the device 10 based on the information.

The control unit 81 of the advertisement distribution server 80 receives the action history acquired from the action history management server 60, the offline purchase data, the television viewing log acquired from the viewing log management server 50, and the display acquired from the devices participating in the distributed ledger system 70. Advertisement placement may be controlled based on any or a combination of information on permitted advertisements.

(Hardware configuration)
It should be noted that the block diagrams used in the description of the above embodiments show blocks in units of functions. These functional blocks (components) are implemented by any combination of hardware and/or software. Further, means for realizing each functional block is not particularly limited. In other words, each functional block may be realized by one physically connected device, or may be realized by two or more physically separated devices connected by wire or wirelessly. good.

For example, the device, server, etc. in one embodiment of the present disclosure may function as a computer that performs the processing of the advertisement distribution method of the present disclosure. FIG. 4 is a diagram illustrating an example of a hardware configuration of devices, televisions, routers, servers, etc. according to an embodiment of the present disclosure. The device 10, the television 20, the advertisement distribution server 80, etc. described above are physically computers including a processor 1001, a memory 1002, a storage 1003, a communication device 1004, an input device 1005, an output device 1006, a sensor 1007, a bus 1008, and the like. It may be configured as a device.

Note that in the following description, the term "apparatus" can be read as a circuit, device, unit, or the like. The hardware configuration of the device 10, the television 20, the advertisement distribution server 80, etc. may be configured to include one or more of each device shown in the figure, or may be configured without some devices. good.

For example, although only one processor 1001 is shown, there may be multiple processors. Also, processing may be performed by one processor, or processing may be performed by one or more processors concurrently, serially, or otherwise.

Each function in the device 10, the television 20, the advertisement distribution server 80, etc. is performed by the processor 1001 by loading predetermined software (program) on hardware such as the processor 1001 and the memory 1002, and the communication device 1004 It is realized by controlling communication, reading and/or writing of data in the memory 1002 and the storage 1003, and the like.

The processor 1001, for example, operates an operating system to control the entire computer. The processor 1001 may be configured by a central processing unit (CPU) including an interface with peripheral devices, a control device, an arithmetic device, registers, and the like. Note that each unit such as the control unit 11 described above may be implemented by the processor 1001 . Processor 1001 may be implemented by one or more chips.

The processor 1001 also reads programs (program codes), software modules, data, etc. from the storage 1003 and/or the communication device 1004 to the memory 1002, and executes various processes according to them. As the program, a program that causes a computer to execute at least part of the operations described in the above embodiments is used. For example, the control unit 11 may be implemented by a control program stored in the memory 1002 and running on the processor 1001, and other functional blocks may be similarly implemented.

The memory 1002 is a computer-readable recording medium, such as ROM (Read Only Memory), EPROM (Erasable Programmable ROM), EEPROM (Electrically EPROM), RAM (Random Access Memory), and at least other suitable storage media. may be configured by one. The memory 1002 may also be called a register, cache, main memory (main storage device), or the like. The memory 1002 can store executable programs (program codes), software modules, etc. for implementing an advertisement distribution method according to an embodiment of the present invention.

The storage 1003 is a computer-readable recording medium, such as a flexible disk, a floppy (registered trademark) disk, a magneto-optical disk (for example, a compact disk (CD-ROM (Compact Disc ROM), etc.), a digital versatile disk, Blu-ray disc), removable disc, hard disk drive, smart card, flash memory device (e.g., card, stick, key drive), magnetic stripe, database, server, or other suitable storage medium may be configured by Storage 1003 may also be called an auxiliary storage device. Note that the storage unit 12 described above may be implemented by the memory 1002 and/or the storage 1003 .

The communication device 1004 is hardware (transmitting/receiving device) for communicating between computers via a wired and/or wireless network, and is also called a network device, network controller, network card, communication module, or the like. Communication device 1004 may include a SIM card. Note that the communication unit 13 described above may be implemented by the communication device 1004 .

The input device 1005 is an input device (for example, keyboard, mouse, etc.) that receives input from the outside. The output device 1006 is an output device (eg, display, speaker, etc.) that outputs to the outside. Note that the input device 1005 and the output device 1006 may be integrated (for example, a touch panel). The input unit 14 and the output unit 15 described above may be realized by the input device 1005 and the output device 1006, respectively.

The sensor 1007 includes a camera that acquires images (still images and/or moving images), a microphone that acquires sounds, various sensors (pressure sensor, acceleration sensor, gyro sensor, touch sensor, ground sensor, proximity sensor, depth sensor, tilt sensor, sensors, magnetic sensors, temperature sensors (thermography), ultrasonic sensors, infrared sensors, range sensors (laser scan sensors), radio beams (radar), etc.). Note that the measurement unit 16 described above may be implemented by the sensor 1007 .

Devices such as the processor 1001 and the memory 1002 are connected by a bus 1008 for communicating information. The bus 1008 may be configured with a single bus, or may be configured with different buses between devices.

In addition, the device 10, the television 20, the advertisement distribution server 80, etc. are microprocessors, digital signal processors (DSPs), ASICs (Application Specific Integrated Circuits), PLDs (Programmable Logic Devices), FPGAs (Field Programmable Gate Arrays). ), and the hardware may implement part or all of each functional block. For example, processor 1001 may be implemented with at least one of these hardware.

(Modification)
The terms explained in this specification and/or terms necessary for understanding this specification may be replaced with terms having the same or similar meanings.

The information, parameters, etc. described herein may be represented by absolute values, by relative values from a predetermined value, or by corresponding other information. Also, the names used for parameters and the like in this specification are not restrictive in any respect.

Information, signals, etc. described herein may be represented using any of a variety of different technologies. For example, data, instructions, commands, information, signals, bits, symbols, chips, etc. that may be referred to throughout the above description may refer to voltages, currents, electromagnetic waves, magnetic fields or magnetic particles, light fields or photons, or any of these. may be represented by a combination of

Information, signals, etc. may be input and output through multiple network nodes. Input/output information, signals, and the like may be stored in a specific location (for example, memory), or may be managed using a table. Input and output information, signals, etc. may be overwritten, updated or appended. Output information, signals, etc. may be deleted. Input information, signals, etc. may be transmitted to other devices.

In addition, the notification of the predetermined information (for example, the notification of "being X") is not limited to being performed explicitly, but may be performed implicitly (for example, by not notifying the predetermined information). may

Software, whether referred to as software, firmware, middleware, microcode, hardware description language or otherwise, includes instructions, instruction sets, code, code segments, program code, programs, subprograms, and software modules. , applications, software applications, software packages, routines, subroutines, objects, executables, threads of execution, procedures, functions, and the like.

Software, instructions, information, etc. may also be sent and received over a transmission medium. For example, the software uses wired technology (coaxial cable, fiber optic cable, twisted pair and digital subscriber line (DSL), etc.) and/or wireless technology (infrared, microwave, etc.) to access websites, servers, or other When transmitted from a remote source, these wired and/or wireless technologies are included within the definition of transmission media.

As used herein, the terms "system" and "network" are used interchangeably.

Each aspect/embodiment described herein may be used alone, may be used in combination, or may be switched between implementations. Also, the processing procedures, sequences, flowcharts, etc. of each aspect/embodiment described herein may be rearranged as long as there is no contradiction. For example, the methods described herein present elements of the various steps in a sample order, and are not limited to the specific order presented.

As used herein, the phrase "based on" does not mean "based only on," unless expressly specified otherwise. In other words, the phrase "based on" means both "based only on" and "based at least on."

Any reference to elements using the "first," "second," etc. designations used herein does not generally limit the quantity or order of those elements. These designations may be used herein as a convenient method of distinguishing between two or more elements. Thus, references to first and second elements do not imply that only two elements may be employed or that the first element must precede the second element in any way.

Although the invention according to the present disclosure has been described in detail above, it will be apparent to those skilled in the art that the invention according to the present disclosure is not limited to the embodiments described herein. The invention according to the present disclosure can be implemented as modifications and changes without departing from the spirit and scope of the invention determined based on the description of the claims. Therefore, the description in this specification is for illustrative purposes and does not impose any limitation on the invention according to the present disclosure.

Claims (11)

a communication unit that performs communication based on a specific SIM (Subscriber Identity Module) card;
a display for displaying permitted advertisements;
a control unit that identifies the displayed advertisement;
The communication unit cuts off all the communication when a specific application for displaying the permitted advertisement is not running ,
A communication device, wherein the communication unit transmits information of an advertisement ID (Identifier) for specifying the displayed advertisement to another communication device participating in a specific distributed ledger system . The communication device of claim 1, wherein the controller determines the permitted advertisement among advertisements delivered via the communication. 3. The communication device according to claim 1 or 2, wherein the communication unit blocks the communication regarding advertisements other than the permitted advertisements. 4. The communication device according to any one of claims 1 to 3, wherein the control section analyzes an image displayed on the display section to specify the displayed advertisement. The communication device according to any one of claims 1 to 3, wherein the control section specifies the displayed advertisement based on the processing content of the display section. 6. The communication device according to any one of claims 1 to 5, wherein the control unit identifies the displayed advertisement by analyzing the content of the communication via the specific application. The display unit controls to display an advertisement for a short time compared to an advertisement at a timing that does not impair usability for the user at a timing that may impair usability for the user who uses the communication device. A communication device according to any of claims 1 to 6. 8. A communication device according to any of claims 1 to 7, wherein a charge for communication based on said particular SIM card is reduced in connection with said permitted display of advertisements. An advertisement distribution system including the communication device according to any one of claims 1 to 8 . communicating based on a specific SIM (Subscriber Identity Module) card;
displaying the allowed advertisement;
identifying the displayed advertisement;
blocking all said communication if the particular application for displaying said permitted advertisements is not running;
and transmitting information of an advertisement ID (Identifier) for specifying the displayed advertisement to other communication devices participating in a specific distributed ledger system . to the computer,
A procedure for performing communication based on a specific SIM (Subscriber Identity Module) card;
instructions for displaying permitted advertisements;
a procedure for identifying the advertisements you have viewed;
blocking all said communication if the specific application for displaying said permitted advertisement is not running;
and transmitting information of an advertisement ID (Identifier) for identifying the displayed advertisement to other communication devices participating in a specific distributed ledger system .

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