JP2001034658A - Electronic coupon issuing and managing system, its issuing/ and managing method, and recording medium recording its control program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an electronic coupon issuing and managing system which can easily use a coupon issued by broadcast while the degree of freedom on the issuing of the coupon is kept without adding complicated softwre and hardware to the information broadcast reception terminal of a viewer. SOLUTION: A coupon transmission means 11 transmits a coupon containing coupon validity/invalidity information of a coupon accumulation means 12 to a broadcasting station. A coupon validity/invalidity information server side storage means 13 receives coupon validity/invalidity information transmitted from an information broadcast reception terminal 2 and accumulates/manages coupon validity/invalidity information at every user ID. A coupon display means 22 displays the coupon containing coupon/validity information from a server device 1, which is received by a coupon reception means 21. A coupon validity/ invalidity information terminal side storage means 23 temporarily stores coupon validity/invalidity information, adds user ID to information and transmits it to the server device 1 at prescribed timing.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

TECHNICAL FIELD The present invention relates to electronic coupon issuing and
The present invention relates to a management system, a method for issuing and managing the same, and a recording medium on which a control program is recorded, and more particularly to a method for issuing and managing a coupon for discounting a product in an information broadcasting system.

[0002]

2. Description of the Related Art Conventionally, as a sales promotion method of a product, there is a discount coupon which is added to a newspaper insert advertisement or distributed in the form of a coupon booklet issued by a coupon issuer. The coupon user finds a product he / she wants to purchase from the coupon ticket, brings the coupon ticket to the store for each product, and receives a discount.

[0003] However, this method has a problem in that the printing and delivery of the coupon requires enormous costs. Further, in this method, coupons are distributed to an unspecified number of consumers, so that there is a problem that the coupon usage rate is low and inefficient.

[0004] Therefore, some attempts have been made to solve these problems by digitizing the issuance of coupons. For example, as a technology for issuing a coupon in information broadcasting, a technology described in Japanese Patent Application Laid-Open No. 10-108145 is known.

According to this technology, coupon indirect information, which is information for issuing a coupon as service content data, is broadcast from a service providing apparatus at a center, and the information broadcast receiving terminal of a viewer receives the coupon indirect information. The coupon is issued by an action such as the viewer requesting the coupon issuance.

[0006] The coupon information is managed by the information storage management unit of the information broadcast receiving terminal. When the viewer uses the coupon, reply coupon information is generated in the information broadcast receiving terminal device and collected at the center.

[0007] The usage record is managed in the service providing device of the center. According to this method, (1) the coupon distribution cost is reduced by digitizing the coupon distribution, and (2) the coupon usage rate is successfully increased by the coupon being issued for the first time by any action of the viewer. I have.

[0008]

In the conventional coupon issue / management method described above, coupon issue information is stored and managed in the viewer's information broadcast receiving terminal, and processing at the time of using the coupon is also performed on the terminal side. Therefore, there is a problem that the software and hardware required for the information broadcast receiving terminal increase, and the terminal cost increases.

[0009] In the above coupon issuance / management method, if the coupon issued in the information broadcast is to be used at a store, the information broadcast receiving terminal is provided with:
It is necessary to add a device for reading and writing information to a portable medium having a storage means such as an IC (integrated circuit) card, and a special terminal for reading an IC card or the like must be installed on the store side. Enormous installation costs.

Further, in the above coupon issuance / management method, in order to enhance the effect of the coupon, the information or discount rate displayed on the coupon already sent to the viewer is updated according to the operation of the viewer, the coupon issuance status, and the like. Cannot be added.

[0011] Therefore, an object of the present invention is to solve the above-mentioned problems and to provide a coupon issuance flexibility without adding complicated software or hardware to a viewer's information broadcast receiving terminal. An object of the present invention is to provide an electronic coupon issuance / management system capable of easily using an issued coupon, an issuance / management method thereof, and a recording medium recording a control program thereof.

Another object of the present invention is to provide a coupon issuer with information or a discount rate to be displayed on a coupon that has already been sent to the viewer, depending on the operation of the viewer, the coupon issuance status, etc., in order to enhance the effect of the coupon. Another object of the present invention is to provide an electronic coupon issuance / management system capable of updating a discount amount, an issuance / management method thereof, and a recording medium recording a control program thereof.

Another object of the present invention is to provide an electronic coupon issuing / writing system which can use a coupon issued in an information broadcast at a store without adding special hardware to the information broadcast receiving terminal of the viewer and a terminal at the store. An object of the present invention is to provide a management system, a method for issuing and managing the same, and a recording medium on which a control program is recorded.

[0014]

An electronic coupon issuance / management system according to the present invention is an information broadcasting system including a server device which digitizes coupon information for discounting a product and broadcasts the information to a plurality of information broadcasting receiving terminals. An electronic coupon issuing / managing system for issuing and managing said coupon, wherein said electronic coupon issuing / managing system is provided in said server device and adds coupon valid / invalid information indicating validity / invalidity of said coupon information to said coupon information. Sending means for sending to the broadcast receiving terminal; information storing means provided in each of the plurality of information broadcast receiving terminals and receiving the coupon information from the sending means and temporarily storing the coupon information together with the coupon valid / invalid information; The information storage means provided in each of the plurality of information broadcast receiving terminals and according to an instruction from the outside. Changing means for changing the content of the accumulated coupon valid / invalid information; and changing the coupon valid / invalid information provided in each of the plurality of information broadcast receiving terminals and changed by the changing means to the information broadcast receiving terminal. Transmitting means for adding user identification information indicating a user and transmitting the coupon validity / invalidity information provided in the server apparatus and transmitted from the transmission means to the user identification information; Coupon valid /
Invalid information storage means.

In another electronic coupon issuing / managing system according to the present invention, in the above-described configuration, the coupon information includes at least a non-changeable basic coupon component and a changeable coupon variable component, and the sending means. Is configured to send only the coupon variable component updated at the time of updating the coupon information to the information broadcast receiving terminal.

In another electronic coupon issuing / managing system according to the present invention, in addition to the above-described configuration, a card reader for reading the contents of a card including the user identification information, and a card reader for reading the user identification information read by the card reader are provided. And a means for reading and writing the contents of the coupon valid / invalid information storage means.

An electronic coupon issuance / management method according to the present invention provides an electronic coupon issuing / managing method in an information broadcasting system including a server device for digitizing coupon information for discounting a product and broadcasting the information to a plurality of information broadcast receiving terminals. An electronic coupon issuing / managing method for performing management, wherein the server device adds coupon valid / invalid information indicating validity / invalidity of the coupon information to the coupon information and sends the coupon information to the information broadcast receiving terminal, The content of the coupon valid / invalid information of the information storage means for receiving the coupon information from the server device and temporarily storing the coupon valid / invalid information at each of the plurality of information broadcast receiving terminals from the outside. And changing at each of the plurality of information broadcast receiving terminals. Adding user identification information indicating a user of the information broadcast receiving terminal to the coupon valid / invalid information and transmitting the coupon valid / invalid information to the server device; and transmitting the coupon valid / invalid from the information broadcast receiving terminal in the server device. Storing and managing information in association with the user identification information.

In another electronic coupon issuing / managing method according to the present invention, in the above step, the coupon information includes at least a non-changeable basic coupon component and a changeable coupon variable component, Sending the coupon valid / invalid information to the information broadcast receiving terminal only when the coupon variable component is updated when the coupon information is updated.

In another electronic coupon issuing / managing method according to the present invention, in addition to the above steps, a step of reading the contents of the card including the user identification information, and the step of reading the coupon corresponding to the read user identification information. A step of reading and writing valid / invalid information is provided at least in the store-side terminal.

A recording medium on which an electronic coupon issuance / management control program according to the present invention is recorded is an information broadcasting system including a server device for digitizing coupon information for discounting a product and broadcasting the information to a plurality of information broadcasting receiving terminals. A recording medium recording an electronic coupon issuance / management control program for issuing and managing the coupon, wherein the electronic coupon issuance / management control program causes the server device to transmit the validity of the coupon information to the coupon information. / Coupon valid / invalid information indicating invalid / invalid is sent to the information broadcast receiving terminal, and the electronic coupon issue / management control program sends the coupon information from the server device to each of the plurality of information broadcast receiving terminals. Of the information storage means for receiving and temporarily storing the coupon validity / invalidity information The contents of the coupon validity / invalidity information are changed according to an instruction from the outside, and user identification information indicating a user of the information broadcast receiving terminal is added to the changed coupon validity / invalidity information to the server device. The electronic coupon issue / management control program causes the server device to store and manage the coupon valid / invalid information from the information broadcast receiving terminal in association with the user identification information.

That is, the electronic coupon issuing / managing system of the present invention broadcasts a coupon including coupon valid / invalid information created by the server device from the server device, and receives the information broadcast of the viewer via a broadcasting station. The terminal receives,
The coupon valid / invalid information is temporarily stored, and the content of the coupon valid / invalid information is changed by a viewer's operation or the like.

The information broadcast receiving terminal adds the user ID (identification information) stored in the information broadcast receiving terminal to the coupon valid / invalid information and transmits the coupon valid / invalid information to the server-side storage means of the coupon valid / invalid information. The coupon valid / invalid information server-side storage means stores the coupon valid / invalid information in the user ID
And manage it.

The electronic coupon issuance / management system of the present invention is configured such that the coupon is composed of several elements,
Information displayed in each element is changed by a viewer's operation or the like. Also, the customer database in the server device is updated by the operation information of the viewer, etc., and the coupon update availability determination means mutually refers to the coupon update condition created by the coupon update condition designation means and the customer database, and sets the coupon update condition. Is executed, the information displayed on the coupon already sent to the viewer, the discount rate or the amount of change is changed.

When the coupon is used, if the viewer (purchaser) presents the user ID, the program is stored in the coupon valid / invalid information server-side storage means of the server device, and the coupon validity of the user ID is stored. / Refers to the invalid information and automatically executes the discount processing.

By adopting the above configuration, the coupon issued in the broadcast can be easily issued while maintaining the degree of freedom in issuing the coupon without adding complicated software and hardware to the information broadcast receiving terminal of the viewer. It can be used for

In addition, it is possible to easily update the information displayed on the coupon already sent to the viewer, the discount rate or the discount amount, depending on the operation of the viewer and the coupon issuance status.

[0027]

Next, an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a block diagram showing a configuration of an electronic coupon issuing / managing system according to one embodiment of the present invention. In FIG. 1, an electronic coupon issuing / managing system according to an embodiment of the present invention includes a server device 1 and an information broadcast receiving terminal 2.

The server device 1 broadcasts coupons and stores and manages coupon valid / invalid information transmitted from the viewer's information broadcast receiving terminal 2 for each user ID (identification information). Coupon accumulation means 12
And a coupon valid / invalid information server-side storage unit 13.

The coupon sending means 11 is connected to the coupon receiving means 21 of the information broadcast receiving terminal 2 via a broadcast transmission line 100 via a broadcasting station (not shown). The coupon including the invalid information is transmitted to the broadcasting station.

The coupon accumulation means 12 accumulates a coupon composed of a coupon image and coupon valid / invalid information (consisting of information such as a coupon ID, a coupon expiration date, and valid / invalid coupon validity).

The coupon valid / invalid information server-side storage means 13 is connected to the coupon valid / invalid information terminal-side storage means 23 of the information broadcast receiving terminal 2 by a communication means 200 such as a telephone line or the Internet. 2 receives the coupon validity / invalidity information, and stores and manages the coupon validity / invalidity information for each user ID.

The information broadcast receiving terminal 2 refers to a terminal for receiving information broadcasts possessed by the viewer, receives, reproduces and temporarily stores coupons, and stores the coupon receiving means 21, the coupon display means 22, and the coupon valid / invalid information terminal side. It comprises means 23 and input means 24.

The coupon receiving means 21 is connected to the coupon sending means 11 of the server device 1 via a broadcast station (not shown), and receives a coupon including coupon valid / invalid information created by the server device 1.

The coupon display means 22 displays the coupon received by the coupon receiving means 21. The coupon may be displayed in conjunction with the program during the information broadcast program, or may be displayed in the data broadcast program independently of the program.

Coupon valid / invalid information terminal side storage means 2
3 is connected to the coupon receiving means 21 and stores a user ID required for using the coupon service. Further, the coupon valid / invalid information terminal side storage means 23 temporarily stores the coupon valid / invalid information, and stores the user ID in the information.
Is transmitted to the server-side storage unit 13 of the coupon valid / invalid information of the server device 1 via the communication unit 200 at a certain timing.

The contents of the coupon validity / invalidity information are updated when the coupon is displayed by the coupon display means 22 or when the viewer performs some operation on the coupon by the input means 24.

The input means 24 is connected to the coupon valid / invalid information terminal side storage means 23, and enables the viewer to use or delete the coupon. Input means 2
Reference numeral 4 does not matter in the form of a device having a keyboard, such as a television remote control, a game machine, and a personal computer.

FIG. 2A is a diagram showing an example of the coupon valid / invalid information in the coupon valid / invalid information terminal side storage means 23 of FIG. 1, and FIG. 2B is a diagram showing the coupon valid / invalid information of FIG.
FIG. 7 is a diagram showing an example of coupon valid / invalid information in which operation information in an invalid information terminal-side storage means 23 is entered.

In FIG. 2, the coupon valid / invalid information includes a user name “Taro Yamada” and a coupon number “491051”.
110553-003 "," 491051110560
-001 "," 491051110553-002 "
, Expiration date “1999.04.29”, status “invalid”, “valid”, invalid reason “unopened”, “−”, and reception date and time “1999.04.13.20:17”, “19”
99.04.13.20:14 "," 1999.04.
11.20: 13 "and the opening date and time" unopened "," 199
9.0.12.20:55 ”and date and time of use“ unused ”
And customer behavior "none" and "questionnaire response".

FIG. 3A is a diagram showing an example of the coupon valid / invalid information in the coupon valid / invalid information server storage means 13 of FIG. 1, and FIG. 3B is a diagram showing the coupon valid / invalid information server. FIG. 7 is a diagram showing an example of coupon valid / invalid information after use of a coupon in a storage unit 13;

In FIG. 3, the coupon valid / invalid information includes the user name “Taro Yamada” and the coupon number “491051”.
110553-003 "," 4910551212314-
002 "," 491051110553-002 ",
“49105551355-001”, “49105
135151384-001 "," 491055121231
4-002 ", the expiration dates" 1999.04.29 "," 1
1999.04.11 "," 1999.04.28 ",
Status "invalid", "valid" and invalid reason "-",
“Use”, “Revision”, “Expiration”, and reception date and time “19”
99.04.13.20:14 "," 1999.04.
11.20: 13 "," 1999.03.29.18:
14 "and the opening date and time" 1999.04.13.20:1
4 "," 1999.04.15.23:14 "," 19
99.04.12.20:55 "," 1999.04.
01.20: 35 "," unopened ", use date / time" unused "," 1999.04.23.21:41 ", customer behavior" none ", and" questionnaire response ".

FIG. 4 is a flowchart showing the processing operation of the electronic coupon issuing / managing system according to one embodiment of the present invention. The processing operation of the electronic coupon issuing / managing system according to one embodiment of the present invention will be described with reference to FIGS.

Here, the unopened coupon is sent from the server device 1, and the coupon is opened and becomes usable by the viewer's browsing of the program. When the coupon is opened, the coupon valid / invalid information is transmitted to the server device 1. It is assumed that the transmission process is performed. Note that the processing operation shown in FIG. 4 is realized by the server device 1 and the information broadcast receiving terminal 2 executing a program recorded in a control memory (not shown), and the control memory includes a ROM (Read Only Memory) or an IC.
(Integrated circuit) A memory or the like can be used.

The coupon sending means 11 of the server device 1 sends the coupon to the broadcasting station (step S in FIG. 4).
1). The coupon receiving means 21 of the information broadcast receiving terminal 2 receives the coupon from the coupon sending means 11 (Step S2 in FIG. 4).

Upon receiving the coupon, the information broadcast receiving terminal 2 simultaneously receives the coupon valid / invalid information terminal side storage means 23.
The coupon validity / invalidity information of the coupon [FIG. 2 (a)]
Reference] (step S3 in FIG. 4). at this point,
Coupon is invalid / unopened.

The information broadcast receiving terminal 2 receives a coupon browsing request from a viewer via the input means 24 (FIG. 4).
Step S4), it is checked whether or not the coupon in the coupon valid / invalid information terminal side storage unit 23 has expired (step S5 in FIG. 4). If it is, the coupon is displayed on the coupon display unit 22. (Step S6 in FIG. 4). If the validity period of the coupon has expired, the server device 1 ends the series of processing.

The information broadcast receiving terminal 2 displays the coupon on the coupon display means 22 and, at the same time, writes the coupon opening information in the coupon valid / invalid information of the coupon in the coupon valid / invalid information terminal storage means 23, The coupon is validated (step S7 in FIG. 4). The information broadcast receiving terminal 2 starts the processing of step S8 and subsequent steps upon opening of the coupon.

That is, the information broadcast receiving terminal 2 searches the unopened coupons temporarily stored in the coupon valid / invalid information terminal side storage means 23 for expired coupons (step S8 in FIG. 4).

Subsequently, the information broadcast receiving terminal 2 proceeds to step S
7, the user ID is added to the coupon valid / invalid information of the coupon activated in step 7 and the coupon valid / invalid information of the unopened expired coupon searched in step S8, and the server apparatus 1 Coupon valid /
The invalid information is transmitted to the server-side storage unit 13 (step S9 in FIG. 4).

The information broadcast receiving terminal 2 deletes the coupon valid / invalid information transmitted in step S9 from the coupon valid / invalid information terminal side storage means 23 and terminates the processing (FIG. 4).
Step S10).

On the other hand, the coupon validity / invalidity information and the user ID transmitted from the coupon validity / invalidity information terminal side storage unit 23 in step S 9 are transmitted to the coupon validity / invalidity information server side of the server device 1 via the communication unit 200. The user ID is received by the storage unit 13 and the user ID is authenticated by the server device 1 (step S11 in FIG. 4). Server device 1
If the user ID is determined to be invalid by the authentication of the user ID, the series of processes is terminated.

When the user ID is correctly authenticated, the server device 1 stores the coupon valid / invalid information server-side storage means 13
The received coupon valid / invalid information is entered in the table describing the coupon valid / invalid information of the user ID (step S12 in FIG. 4). FIG. 3A shows an example of the coupon valid / invalid information of the user ID stored in the coupon valid / invalid information server-side storage unit 13.

The server apparatus 1 searches for an expired coupon in the table describing the coupon valid / invalid information of the user ID (step S13 in FIG. 4), and if there is an expired coupon, invalidates the coupon and terminates the processing. (Step S14 in FIG. 4). If there is no expired coupon, the server device 1 ends the series of processing.

The above steps S13 to S
The processing in step 14 may be performed by a daemon program that performs automatic processing periodically, independently of the processing in step S12.

FIG. 5 is a block diagram showing the configuration of an electronic coupon issuing / managing system according to another embodiment of the present invention. In FIG. 5, an electronic coupon issuing / managing system according to another embodiment of the present invention is shown in FIG. 1 except that a coupon update condition specifying means 14, a coupon sending permission / inhibition determining means 15, and a customer database are provided in the server device 1. It has the same configuration as the electronic coupon issuing / managing system according to the embodiment of the present invention, and the same components are denoted by the same reference numerals. The operation of the same component is the same as that of the embodiment of the present invention.

In the electronic coupon issuance / management system according to another embodiment of the present invention, information displayed on the coupon already sent to the viewer and the discount rate can be obtained without re-issuing the coupon depending on the operation of the viewer or the coupon issuance status. It is possible to make changes to.

The customer database 16 is connected to the coupon valid / invalid information server-side storage means 13 and stores basic attribute information of the viewer. If necessary, the customer database 16 stores a coupon valid / invalid information server-side storage unit 1.
In step 3, the coupon valid / invalid information stored for each user ID is arbitrarily processed so as to be easily used in marketing, and the like is stored.

The coupon sending permission / non-permission judging means 15 is connected to the customer database 16, the coupon updating condition specifying means 14 and the coupon sending means 11, and stores the coupon updating conditions and the customer database 16 created by the coupon updating condition specifying means 14. It is determined whether or not the coupon can be updated with reference to the coupon. If the coupon can be updated, the coupon sending unit 11 starts the coupon sending process.

The coupon update condition specifying means 14 enables the coupon issuer to specify the coupon update condition, the viewer to be updated, or the attribute of the viewer (hereinafter simply referred to as the viewer to be updated). The coupon update condition designated by the coupon issuer can be saved in the form of a file.

FIG. 6A shows the customer database 16 of FIG.
FIG. 6B is a diagram showing an example in which the contents of FIG. 6A are updated by a viewer's questionnaire response. In FIG. 6, the customer database 16 stores attributes (“user ID”, “customer name”, “sex”, “birth date”, “address name”, “telephone number”, “member distinction”,
“Coupon sending count”, “Coupon browsing count”, “Coupon usage count”, “total type of customer”, “sales promotion code”) and its value.

In FIG. 6A, "5511-1122-3322" is used as the "user ID", "Yamada Taro" is used as the "customer name", and "male" is used as the "sex".
“Date of birth” is “1966.11.12”, “Address” is “4-5-3, Shiba, Minato-ku, Tokyo”, “Phone number” is “03-3555-1456”, and “Member” “Ordinary member” as the “discrimination”, “16” as the “coupon sending count”, and “11” as the “coupon viewing count”
, “4” as “coupon usage”, “unknown” as “customer type”, “promotion code”
In this example, “unknown” is stored.

FIG. 6 (b) is a diagram similar to FIG. 6 (a).
“Coupon sending frequency” is “17”, “Coupon browsing frequency” is “12”, “Comprehensive customer type” is “Heavy user of competitor products”, and “Promotion code” is “Promotion” No restriction on "."

FIG. 7 is a diagram showing an example of entry of a coupon update condition according to another embodiment of the present invention. In FIG. 7, the coupon update condition is “49 as the coupon number [(master)].
12111012121 "," 491211012121-001 "as the (variation)," 49121
1012121-002 "," 49121101212
1-003 "," 491211012121-00 "
4 "], coupon eligible product" shoes ", product genre" clothing ", and coupon renewal target" male in 20s and loyal to competitor product "," other loyal competitor product loyal "," own product ""Customers who frequently use coupons with their loyal users", "Customers who use their coupons with low frequency of using their products", the number of issued coupons "<50,000", and coupon types "2,000 yen discount" and "1500 yen discount" , "300
Yen discount ”,“ 600 yen discount ”, and expiration date“ 1999.
05.02 ".

FIG. 8 is a diagram showing an example in which a coupon update condition is entered by a rule according to another embodiment of the present invention. In FIG. 8, the coupon update condition includes a coupon number and a discount condition.

In FIG. 8, as the discount condition of the coupon number (variation) “491211012121-001”, “the cumulative number of use of the coupon is 100,000 or more → the coupon discount rate is halved”, but the coupon number (variation) is “491211011123-001”. "The coupon used by men is 80% or more of the total → The coupon value distributed to women is 1.5 times larger."
Coupon number (variation) "491211011
As the discount condition of “501-001 to 005”, “the discount amount is increased by 10 yen for each coupon detailed browsing, and the upper limit is 50 yen” is stored.

FIG. 9 is a flowchart showing a processing operation of the electronic coupon issuing / managing system according to another embodiment of the present invention, and FIG. 10 is a screen example of a coupon sent to a viewer according to another embodiment of the present invention. FIG. The processing operation of the electronic coupon issuing and managing system according to another embodiment of the present invention will be described with reference to FIGS.

Here, it is assumed that a questionnaire is added to the coupon sent to the viewer first, and the discount amount of the coupon is changed according to the answer to the questionnaire. Note that the processing operation shown in FIG. 9 is realized when the server device 1 and the information broadcast receiving terminal 2 execute a program recorded in a control memory (not shown).
OM, IC memory, etc. can be used. In the processing operation shown in FIG. 9, the same reference numerals are given to the same processing operations as those of the electronic coupon issuing / managing system according to the embodiment of the present invention shown in FIG.

When the viewer operates the coupon using the input means 24 (step S21 in FIG. 9), the information broadcast receiving terminal 2 stores the coupon valid / invalid information terminal side storage means 2
The coupon operation information is entered in the coupon validity / invalidity information of the coupon (3) (step S22 in FIG. 9).

Here, an example is shown in which the viewer answers the questionnaire displayed on the coupon and replies. FIG. 10 shows an example of a coupon screen, and FIG. 2B shows an example of coupon valid / invalid information in which coupon operation information is entered.

Subsequently, the information broadcast receiving terminal 2 searches for an expired coupon from unopened coupons temporarily stored in the coupon valid / invalid information terminal side storage means 23 (step S8 in FIG. 9).

The information broadcast receiving terminal 2 adds the user ID to the coupon valid / invalid information of the unopened expired coupon searched in step S8 and adds the user ID to the coupon valid / invalid information server of the server device 1 via the communication means 200. It is transmitted to the side storage means 13 (step S9 in FIG. 9).

The information broadcast receiving terminal 2 deletes the coupon valid / invalid information of the unopened expired coupon transmitted in step S9 from the coupon valid / invalid information terminal side storage means 23 (step S23 in FIG. 9).

The processing in step S23 is different from the processing in step S10 in FIG. 4 of the embodiment of the present invention. When the coupon operation information is a coupon newly written in the coupon valid / invalid information, the coupon of the coupon is The difference is that the valid / invalid information is not deleted.

On the other hand, the coupon validity / invalidity information and the user ID transmitted from the coupon validity / invalidity information terminal side storage means 23 in step S 9 are transmitted to the coupon validity / invalidity information server side of the server device 1 via the communication means 200. The user ID is received by the storage unit 13 and the user ID is authenticated by the server device 1 (step S11 in FIG. 9). Server device 1
If the user ID is determined to be invalid by the authentication of the user ID, the series of processes is terminated.

When the user ID is correctly authenticated, the server device 1 stores the coupon valid / invalid information server-side storage unit 13.
The received coupon valid / invalid information is entered in the table describing the coupon valid / invalid information of the user ID (step S12 in FIG. 9). FIG. 3A shows an example of the coupon valid / invalid information of the user ID stored in the coupon valid / invalid information server-side storage unit 13.

The server 1 searches the table describing the validity / invalidity information of the coupon of the user ID for the expired coupon (step S13 in FIG. 4), and invalidates the coupon if the expired coupon exists (step S13 in FIG. 4). S
14).

Subsequently, the server device 1 updates the customer database 16 (step S24 in FIG. 9). FIG. 6B shows an example of the customer database 16 updated from the content shown in FIG. In this example, FIG.
As compared with, the results of the questionnaire are reflected in the fields of “total type of customer” and “sales promotion code”, and the number of coupon transmissions and the number of coupon browsing are updated.

The coupon sending permission / non-permission judging means 15 refers to the coupon updating condition created by the coupon updating condition specifying means 14 and the customer database 16 (step S25 in FIG. 9) to judge whether or not the coupon should be changed and sent. (Step S26 in FIG. 9).

If the coupon needs to be changed, the coupon sending means 11 takes out the coupon to be sent according to the instruction of the coupon update condition designating means 14 from the coupon storing means 12 and adds the coupon valid / invalid information to be transmitted in step S22. The coupon in which the coupon operation information is entered is added with information for identifying “revised” and transmitted to the viewer's information broadcast receiving terminal 2 (step S27 in FIG. 9). If there is no coupon to be sent, the server device 1 ends the series of processing.

The server device 1 invalidates the coupon (old coupon) in which the coupon operation information is entered in step S22 of the coupon valid / invalid information server-side storage means 13 and ends the process (step S28 in FIG. 9). Step S
The communication means used at 27 may be in any form such as satellite Internet, Internet, telephone line, FAX and the like.

On the other hand, the information broadcast receiving terminal 2 determines in step S2
7, the coupon sent by the coupon sending means 11 of the server apparatus 1 is received (step S29 in FIG. 9), and the coupon reception information is written in the coupon valid / invalid information terminal side storage means 23 (step S30 in FIG. 9), A series of processing ends.

FIG. 11 is a diagram showing an example of a coupon update condition designation initial screen displayed first when designating a coupon update condition according to another embodiment of the present invention. In FIG. 11, a coupon image that is actually displayed on the viewer's screen is displayed on the screen. The coupon 3 includes a coupon basic component that cannot be changed in common between variations of the same ID coupon, and a coupon variable component 31 that can be changed for each variation.

The coupon variable component 31 can have attributes defined by the coupon issuer, such as a discount amount display area 32, an expiration date display area 33, and another information display area 34, and can be edited respectively.

FIG. 12 is a diagram showing a display example of information candidates displayed in a coupon variable component display area according to another embodiment of the present invention, and FIG. 13 is a tabulation of coupon issue status according to another embodiment of the present invention. FIG. 1 is a diagram showing an example of information, and FIG.
FIG. 4 is a flowchart showing a procedure for specifying coupon update conditions according to another embodiment of the present invention. These FIGS. 5 to 1
A method of specifying coupon update conditions by the coupon update condition specifying means 14 described with reference to FIG.

Here, when a change is made to the content of the coupon of the viewer according to the coupon issuance status, a coupon characterized by a coupon configuration that allows only a part of information of the coupon to be changed is used.

By using the coupon having the above characteristics, the coupon issuer can (1) update only the necessary portion of the coupon when updating the coupon, thereby facilitating content production. 2) When the coupon is updated, only the portion that needs to be updated needs to be transmitted to the information broadcast receiving terminal, so that advantages such as saving of the file size required for transmission can be obtained.

The coupon issuer first places a discount information display area 32 and an expiration date display area 3 on any part of the coupon.
3. Set the display area of the coupon variable component 41, such as the other information display area 34 (step S6 in FIG. 14).
1).

Next, information such as an image to be displayed in each display area (hereinafter referred to as content) is created and stored in the coupon storage means 12 (step S62 in FIG. 14).
At this time, the program automatically adds and stores a content number for indicating in which display area of which coupon each content is displayed.

When the coupon issuer selects "designate coupon update condition" in the initial coupon issue condition designation screen, a coupon update condition designation screen is displayed (step S63 in FIG. 14). On this screen, the update condition of the coupon 3 can be set.

The coupon update conditions include a coupon number,
A coupon target product, a product category, a viewer to be updated, a coupon type, the number of issued coupons, a coupon expiration date, and the like are entered (step S64 in FIG. 14). FIG. 6A shows an example after the coupon update condition is entered.

The specified information is stored as a coupon update condition specification file. For coupons with the same ID,
A master describing the basic characteristics of the coupon and a variation in which part of the coupon information is different can be provided, and the number of issued coupons can have an upper limit set for each master or each variation.

In the above example, in step S62,
Regarding the type of coupon and the expiration date of the coupon, the content is not produced in advance, and the type of coupon and the value of the expiration date of the coupon set in the coupon update condition are used as they are, the discount information display area 32 of the coupon variable component 31, the expiration date display area 33, respectively.

However, in step S62,
Content is produced in advance with respect to the type of coupon and the expiration date of the coupon and stored in the coupon storage means 12, and when specifying the type of coupon and the expiration date of the coupon in the coupon update condition, the From which information to be displayed may be specified.

When the other information display area 34, which is one of the coupon variable components 31 of the coupon 3, is selected, content candidates to be displayed in the coupon variable component display area are displayed (step S65 in FIG. 14) (FIG. 1).
2).

The coupon issuer enters the update condition for each content (step S66 in FIG. 14). In this case, a viewer to be updated is entered as an update condition. The specified information is saved as a coupon update condition specification file. Through these processes, a coupon with a questionnaire function is issued to the non-member of the coupon issuer, and if the viewer answers the questionnaire and responds, only part of the coupon information is changed depending on the content of the questionnaire response Will be able to

In the above coupon update condition designating method, the information to be updated is selected from the prepared coupons and sent according to the coupon operation information of the viewer. However, in another method, the coupon is updated according to the coupon update condition. A method may be used in which only update rules are described and information is dynamically generated based on the rules. FIG. 8 shows an example of the coupon update condition describing the coupon update rule.

In the above coupon update condition designating method, the coupon is updated based on the coupon operation information of the viewer. For example, when it is determined whether or not the coupon can be issued based on the total number of issued coupons or the like, the coupon issuance counting means is used. Etc. may be used instead of the customer database. FIG. 13 shows an example of the coupon issuance status tally information counted by the coupon issuance tallying unit.

In FIG. 13, as the coupon issue status total information, the value “14511243” is added to the attribute coupon ID.
1112 ”is the value“ 1 ”in the total number of issued sheets (estimated value) of the attribute.
“50,000” is the value “33.1” in the total number of browsed pages of the attribute.
"21" is the value "14,411"
An example is shown in which the value “6,641” is recorded in the total number of used sheets of the attribute.

Thus, for example, when the coupon issuer sets the upper limit of the number of used coupons to 50,000, the viewer is notified when the total number of used coupons reaches 40,000, and the coupon is issued. Processing such as reducing the coupon discount rate by half when the total number of used sheets reaches the setting can be easily executed.

FIG. 15 is a block diagram showing the configuration of an electronic coupon issuing / managing system according to another embodiment of the present invention. FIG. 15 shows a system configuration in a case where a coupon received by an information broadcast receiving terminal is used at a store in an electronic coupon issuing / managing system according to another embodiment of the present invention.

In FIG. 15, reference numeral 4 denotes a store side terminal, a card reader 41 for reading the card number of the viewer, a discount program 42 for executing coupon discount processing, and a POS (Point of Sale) for reading product information.
s) Terminal 43.

The card reader 41 is connected to the coupon validity / invalidity information server side storage means 13 of the server device 1 via the store-server communication means 300 such as a dedicated line, and stores the card number of the ID card 5. The coupon validity / invalidity information is transmitted to the coupon validity / invalidity information server side storage means 13 and the received coupon validity / invalidity information of the user ID is transmitted to the discount program 42.

The discount program 42 is connected to the card reader 41 and the POS terminal 43.
The coupon valid / invalid information of the user ID from PO
The merchandise information is received from the S terminal 43, the merchandise is compared with the coupon, and if there is a coupon corresponding to the merchandise, the discount processing is automatically executed.

[0104] The POS terminal 43 reads information on commodities purchased by the viewer at the store. It is desirable to have a POS terminal 43 in order to enable the automation of the process.
As a substitute for the OS terminal 43, a system in which a store clerk or the like manually inputs a product number may be used.

Reference numeral 5 denotes an ID card possessed by the viewer.
The viewer registers in advance to use the coupon at the store, and receives the ID card 5 instead. The ID card 5 has a user ID printed thereon and has a function of identifying a user. If the ID card 5 has a function of identifying the user, it can be used for a general credit card or a fingerprint collation interface. It may take a form.

FIG. 16 is a flowchart showing the processing operation of the electronic coupon issuing / managing system according to another embodiment of the present invention. The processing operation of the electronic coupon issuing / managing system according to another embodiment of the present invention will be described with reference to FIGS. The processing operation shown in FIG. 16 is realized by the server device 1 and the store-side terminal 4 executing a program recorded in a control memory (not shown), and a ROM, an IC memory, or the like can be used as the control memory. .

When the ID card 5 is inserted, the card reader 41 reads the user ID printed on the ID card 5 (step S41 in FIG. 16), and stores the user ID in the server device 1.
Is transmitted to the coupon valid / invalid information server side storage means 13 (step S42 in FIG. 16).

At step S42, the card reader 41
Is received by the server device 1 via the store-server communication means 300, and the user ID is authenticated based on the contents of the coupon valid / invalid information server-side storage means 13 ( FIG. 16 step S43).

In the server device 1, if the user ID is invalid by the authentication of the user ID, a series of processing ends.
When the user ID is correctly authenticated, the server apparatus 1 searches the coupon valid / invalid information of the coupon valid / invalid information in the server-side storage means 13 (step S44 in FIG. 16), and coupon valid / invalid of the valid coupon. The information is transmitted to the card reader 41 (step S in FIG. 16).
45).

When the card reader 41 receives the coupon valid / invalid information of the valid coupon of the user ID transmitted in step S45 (step S4 in FIG. 16).
6) Request the POS terminal 43 to transmit the information of the purchased product, and receive the purchased product information from the POS terminal 43 (step S47 in FIG. 16).

The discount program 42 checks the coupon valid / invalid information received in step S46 with the purchased product information received in step S47, and searches for a coupon corresponding to the purchased product (step S4 in FIG. 16).
8) If there is no corresponding coupon, a series of processing is terminated. If there is a coupon corresponding to the purchased product, the discount program 42 performs a discount process according to the coupon valid / invalid information (step S49 in FIG. 16).

The card reader 41 transmits coupon use information to the coupon valid / invalid information server-side storage means 13 of the server device 1 with respect to the coupon used for the discount processing (step S50 in FIG. 16). Upon receiving the coupon usage information (step S51 in FIG. 16), the server device 1
Coupon valid / invalid information Enter usage information in the coupon valid / invalid information of the coupon in the server-side storage means 13,
The coupon is invalidated and the process ends (step S52 in FIG. 16). FIG. 2B shows an example of coupon valid / invalid information that has been subjected to a series of processing.

In the above embodiment, after the card reader 41 sends the user ID to the coupon valid / invalid information server side storage means 13 of the server device 1 and receives the coupon valid / invalid information, the merchandise and the coupon valid / invalid at the store terminal 4 are received. Although the collation with the invalid information is performed, when the user ID is transmitted from the card reader 41 to the coupon valid / invalid information server-side storage unit 13 of the server device 1, the merchandise information is also transmitted at the same time. And the coupon valid / invalid information may be collated.

As described above, the coupon containing the coupon validity / invalidity information created by the server device 1 is broadcast from the server device 1 and received by the viewer's information broadcast receiving terminal 2 via a broadcasting station. The contents of the coupon valid / invalid information are changed by temporarily storing the valid / invalid information and allowing the viewer to view the coupon or perform an operation on the coupon. Is added to the coupon validity / invalidity information and transmitted to the coupon validity / invalidity information server-side storage means 13 of the server device 1 at a certain timing. The coupon valid / invalid information is managed in association with the user ID, and if the viewer (purchaser) presents the user ID when using the coupon, the program is supported. The system configuration is such that the coupon validity / invalidity information of the user ID stored in the coupon validity / invalidity information server-side storage unit 13 of the server device 1 is referred to and the discount processing is automatically executed. A coupon issued by broadcasting can be easily used both online and offline without adding complicated software or hardware to the information broadcast receiving terminal 2 and maintaining the degree of freedom in issuing coupons.

Further, a coupon composition method and apparatus are provided in which a coupon is composed of several elements, and information displayed in each element can be changed by a viewer's operation, a coupon issuance situation, and the like. In addition, the customer database 16 in the server device 1 is updated according to the operation information of the viewer, the coupon issuance status, and the like, and the coupon update availability determination means 15 determines the coupon update condition and the customer database 1 created by the coupon update condition designation means 14.
6 are mutually referred to, and a system capable of changing the information displayed on the coupon already sent to the viewer and the discount rate when the coupon update condition is met is added to the above-described system. After the issuer issues the coupon, it is possible to change the content of the coupon without any reissue of the coupon, depending on the coupon issuance status or viewer's operation,
You can optimize the coupon effect (make the most with a small budget).

Furthermore, since the coupon is composed of several elements and only the elements that need updating are transmitted from the server device 1 to the information broadcast receiving terminal 2, the amount of data to be transmitted can be reduced. Is advantageous.

[0117]

As described above, according to the electronic coupon issuance / management system of the present invention, the electronic coupon issuance / management system includes a server device which digitizes coupon information for discounting a product and broadcasts it to a plurality of information broadcast receiving terminals. When issuing and managing coupons in an information broadcasting system, a server device adds coupon valid / invalid information indicating validity / invalidity of the coupon information to the coupon information and sends the coupon information to an information broadcast receiving terminal, thereby transmitting a plurality of information broadcasts. In each of the receiving terminals, the content of the coupon valid / invalid information of the information storage means for receiving the coupon information from the server device and temporarily storing the coupon information together with the coupon valid / invalid information is changed according to the instruction from the outside, and is changed. Server device by adding user identification information indicating a user of an information broadcast receiving terminal to coupon valid / invalid information By transmitting and storing and managing the coupon valid / invalid information from the information broadcast receiving terminal in association with the user identification information in the server device, without adding complicated software or hardware to the viewer's information broadcast receiving terminal This has the effect that coupons issued by broadcasting can be easily used while maintaining the degree of freedom in issuing coupons.

Further, according to another electronic coupon issuing / managing system of the present invention, the coupon information includes at least a non-changeable basic coupon component and a changeable coupon variable component, and the coupon information is valid in the coupon information. /
By sending only the coupon variable component updated at the time of updating the coupon information to the information broadcast receiving terminal when sending with invalid information added, the coupon issuer can increase the effect of the coupon There is an effect that the information displayed on the coupon that has already been sent to the viewer, the discount rate or the discount amount can be updated depending on the operation, the coupon issuance status, and the like.

Further, another electronic coupon issuance according to the present invention.
According to the management system, the contents of the card including the user identification information are read at the store side terminal, and the coupon valid / invalid information is read and written in accordance with the read user identification information, thereby receiving the information broadcast of the viewer. There is an effect that the coupon issued by the information broadcast can be used at the store without adding special hardware to the terminal and the terminal at the store.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a configuration of an electronic coupon issuing / managing system according to an embodiment of the present invention.

FIG. 2A is a diagram showing an example of coupon valid / invalid information in a coupon valid / invalid information terminal-side storage unit of FIG. 1;
(B) is a diagram showing an example of coupon valid / invalid information in which operation information in the coupon valid / invalid information terminal-side storage means of FIG. 1 is entered.

3A is a diagram showing an example of coupon valid / invalid information in a coupon valid / invalid information server-side storage unit of FIG. 1, and FIG. 3B is a diagram showing a coupon usage in a coupon valid / invalid information server-side storage unit. It is a figure showing an example of coupon validity / invalidity information after.

FIG. 4 is a flowchart showing a processing operation of the electronic coupon issuing / managing system according to one embodiment of the present invention.

FIG. 5 is a diagram showing an electronic coupon issuance according to another embodiment of the present invention.
FIG. 2 is a block diagram illustrating a configuration of a management system.

6A is a diagram showing an example of the configuration of the customer database in FIG. 5, and FIG. 6B is a diagram showing an example in which the contents of FIG.

FIG. 7 is a diagram showing an example of entry of a coupon update condition according to another embodiment of the present invention.

FIG. 8 is a diagram showing an example in which a coupon update condition is entered by a rule according to another embodiment of the present invention.

FIG. 9 is a diagram showing an electronic coupon issuance according to another embodiment of the present invention.
It is a flowchart which shows the processing operation of a management system.

FIG. 10 is a diagram showing a screen example of a coupon sent to a viewer according to another embodiment of the present invention.

FIG. 11 is a diagram showing an example of a coupon update condition designation initial screen displayed first when coupon update condition designation is performed according to another embodiment of the present invention.

FIG. 12 is a diagram showing a display example of information candidates displayed in a coupon variable component display area according to another embodiment of the present invention.

FIG. 13 is a diagram showing an example of coupon issue status total information according to another embodiment of the present invention.

FIG. 14 is a flowchart showing a procedure for specifying coupon update conditions according to another embodiment of the present invention.

FIG. 15 is a block diagram showing a configuration of an electronic coupon issuing / managing system according to another embodiment of the present invention.

FIG. 16 is a flowchart showing a processing operation of an electronic coupon issuing / managing system according to another embodiment of the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Server apparatus 2 Information broadcast receiving terminal 3 Coupon 4 Store side terminal 5 ID card 11 Coupon sending means 12 Coupon accumulation means 13 Coupon valid / invalid information server side storage means 14 Coupon update condition designating means 15 Coupon sending feasibility judging means 16 Customer database 21 Coupon Receiving Means 22 Coupon Display Means 23 Coupon Valid / Invalid Information Terminal Side Storage Means 24 Input Means 31 Coupon Variable Component 32 Discount Information Display Area 33 Expiration Date Display Area 34 Other Information Display Area 41 Card Reader 42 Discount Program 43 POS Terminal 100 Broadcasting transmission line 200 Communication means 300 Store-server communication means

Claims (25)

[Claims] An electronic coupon issuing / managing system for issuing and managing the coupon in an information broadcasting system including a server device for digitizing coupon information for discounting a product and broadcasting the information to a plurality of information broadcast receiving terminals. A sending unit provided in the server device, for adding at least coupon valid / invalid information indicating validity / invalidity of the coupon information to the coupon information and transmitting the coupon validity / invalidity information to the information broadcast receiving terminal; An information storage unit provided at each broadcast receiving terminal and receiving the coupon information from the sending unit and temporarily storing the coupon information together with the coupon valid / invalid information; provided at each of the plurality of information broadcast receiving terminals and externally provided Change the content of the coupon valid / invalid information stored in the information storage means according to the instruction content Changing means; and the server device, wherein user identification information indicating a user of the information broadcast receiving terminal is added to the coupon valid / invalid information provided in each of the plurality of information broadcast receiving terminals and changed by the change means. And a coupon valid / invalid provided in the server device for storing and managing the coupon valid / invalid information from the transmitting means in association with the user identification information.
An electronic coupon issuance / management system comprising invalid information storage means. 2. A customer database for storing at least basic attribute information of a user of the information broadcast receiving terminal, means for updating the customer database according to external operation information, and updating of the coupon information according to an external instruction A coupon update condition designating unit for creating a condition, and the update condition created by the coupon update condition designating unit and the contents of the customer database are referred to each other to match the update condition and the coupon information and the coupon when the update condition is met. 2. The electronic coupon issuance / management system according to claim 1, wherein said server device includes a coupon update availability determination unit for changing information discount information. 3. A coupon issue totalizing means for totalizing the coupon issue status each time the coupon information is issued, a coupon update condition specifying means for creating an update condition for the coupon information in response to an external instruction, A coupon for changing the coupon information and the discount information of the coupon information when the update condition matches the update condition by mutually referencing the update condition created by the coupon update condition designating unit and the aggregation result of the coupon issue aggregation unit. 3. The electronic coupon issuance / management system according to claim 1, wherein the server device includes an update availability determination unit. 4. The electronic coupon according to claim 1, wherein only the coupon valid / invalid information including no image is transmitted from said information broadcast receiving terminal to said server device. Issue and management system. 5. The sending means sends the coupon information in an unopened state, and the sending means opens the coupon information when the information broadcast receiving terminal browses and operates the coupon information. The electronic coupon issuance / management system according to any one of claims 1 to 4, wherein transmission of the coupon valid / invalid information to the server device is started when the coupon is valid. 6. The information processing apparatus according to claim 1, wherein the transmitting unit is configured to transmit the browsing and operation of the coupon information in the information broadcast receiving terminal in the coupon valid / invalid information. 5. The electronic coupon issuance / management system according to any one of 5. 7. The coupon information includes at least a coupon basic component that cannot be changed and a coupon variable component that can be changed, and the sending unit includes only the coupon variable component that is updated when the coupon information is updated. The electronic coupon issuance / management system according to any one of claims 1 to 6, wherein the electronic coupon is transmitted to the information broadcast receiving terminal. 8. The information broadcast receiving terminal according to claim 1, wherein said sending means sends only the changed portion of the coupon information changed in accordance with an external designation to said information broadcast receiving terminal. Issue an electronic coupon
Management system. 9. The information broadcasting receiving terminal according to claim 1, wherein said sending means sends only the discount information of the coupon information changed according to the designation from the outside to said information broadcast receiving terminal. Issue an electronic coupon
Management system. 10. The coupon update condition designating means creates update condition of discount information of the coupon information in response to an external instruction, and generates discount information of the coupon information based on the update condition of the discount information. The electronic coupon issuance / management system according to any one of claims 3 to 9, wherein the system is configured. 11. The coupon information includes master information describing basic characteristics and variation information describing some of the information in different manners. The upper limit of the number of issued coupons is set to the master information and the variation information. The electronic coupon issuance / management system according to any one of claims 1 to 10, wherein the electronic coupon issuing / managing system can be freely designated for one of the following. 12. A card reader for reading the contents of a card including the user identification information, and means for reading and writing the contents of the coupon valid / invalid information storage means in accordance with the user identification information read by the card reader. The electronic coupon issuance / management system according to any one of claims 1 to 11, further comprising a store-side terminal having at least: 13. An electronic coupon issuing / managing method for issuing and managing the coupon in an information broadcasting system including a server device for digitizing coupon information for discounting a product and broadcasting the information to a plurality of information broadcast receiving terminals. Wherein the server device adds coupon valid / invalid information indicating validity / invalidity of the coupon information to the coupon information and sends the coupon information to the information broadcast receiving terminal; Changing the content of the coupon validity / invalidity information of the information storage means for receiving the coupon information from the server device and temporarily storing the coupon validity / invalidity information together with the coupon validity / invalidity information in accordance with an external instruction content; The coupon valid / invalid information changed in each of the information broadcast receiving terminals Adding the user identification information indicating the user of the broadcast receiving terminal to the server device, and transmitting the coupon valid / invalid information from the information broadcast receiving terminal to the user identification information in the server device. Storing and managing the electronic coupon. 14. A step of updating a customer database storing at least basic attribute information of a user of the information broadcast receiving terminal according to external operation information, and a step of creating an update condition for the coupon information according to an external instruction. When,
Cross-referencing the created update condition and the content of the customer database to change the coupon information and the discount information of the coupon information when the update condition is met, in the server device. The electronic coupon issuance / management method according to claim 13, characterized in that: 15. A step of totalizing issuance status of the coupon every time the coupon information is issued; a step of creating an update condition of the coupon information in response to an external instruction; Wherein the server device further comprises a step of mutually referring to a result of the coupon issue and making a change to the coupon information and discount information of the coupon information when the update condition is met. The electronic coupon issuing / managing method according to claim 13 or 14. 16. The electronic coupon according to claim 13, wherein only the coupon valid / invalid information including no image is transmitted from said information broadcast receiving terminal to said server device. Issuance and management method. 17. The step of adding the coupon valid / invalid information to the coupon information and sending the coupon information in an unopened state, and adding the user identification information to the coupon valid / invalid information. And transmitting the coupon validity / invalidity information to the server device when the coupon information is opened in response to the browsing and operation of the coupon information in the information broadcast receiving terminal. The electronic coupon issuance / management method according to any one of claims 13 to 16, wherein: 18. The step of adding the user identification information to the coupon valid / invalid information and transmitting the coupon valid / invalid information, wherein the browsing and operation of the coupon information in the information broadcast receiving terminal is reflected in the coupon valid / invalid information and transmitted. 18. The electronic coupon issuing / managing method according to claim 13, wherein the electronic coupon is issued and managed. 19. The coupon information includes at least a coupon basic component that cannot be changed and a coupon variable component that can be changed, and the step of adding the coupon valid / invalid information to the coupon information and sending the coupon information includes: 2. The information broadcast receiving terminal according to claim 1, wherein only the coupon variable component updated when said coupon information is updated is sent to said information broadcast receiving terminal.
The electronic coupon issuance according to any one of claims 3 to 18.
Management method. 20. The step of adding the coupon validity / invalidity information to the coupon information and sending the coupon information so that only a changed portion of the coupon information changed according to an external designation is sent to the information broadcast receiving terminal. The electronic coupon issuance / management method according to any one of claims 13 to 18, wherein: 21. The step of adding the coupon valid / invalid information to the coupon information and sending the coupon information to the information broadcast receiving terminal only by sending the discount information of the coupon information changed according to an external designation. The electronic coupon issuance / management method according to any one of claims 13 to 18, wherein: 22. The step of creating the update condition of the coupon information includes creating an update condition of the discount information of the coupon information in response to an external instruction, and using the discount information of the coupon information based on the update condition of the discount information. 22. The electronic coupon issuing / managing method according to claim 15, wherein the electronic coupon is generated. 23. The coupon information includes master information describing basic characteristics and variation information describing partial information differently, and the upper limit of the number of issued coupons is set to the master information and the variation information. 23. The electronic coupon issuance / management method according to claim 13, wherein the electronic coupon can be freely designated for one of the following. 24. The store terminal includes at least a step of reading the contents of the card including the user identification information, and a step of reading and writing the coupon valid / invalid information corresponding to the read user identification information. The electronic coupon issuing / managing method according to any one of claims 13 to 23, characterized in that: 25. An electronic coupon issue / management for issuing and managing the coupon in an information broadcasting system including a server device for digitizing coupon information for discounting a product and broadcasting the information to a plurality of information broadcast receiving terminals. A recording medium recording a management control program, wherein the electronic coupon issuance / management control program adds, to the server device, coupon valid / invalid information indicating validity / invalidity of the coupon information to the coupon information. The electronic coupon issuance / management control program causes the plurality of information broadcast receiving terminals to receive the coupon information from the server device and temporarily store the coupon information together with the coupon valid / invalid information. The contents of the coupon valid / invalid information of the storage means are changed in accordance with the contents of an external instruction. And adding the user identification information indicating the user of the information broadcast receiving terminal to the changed coupon valid / invalid information and transmitting the same to the server device. The electronic coupon issue / management control program causes the server device to: A recording medium recording an electronic coupon issue / management control program, wherein the coupon valid / invalid information from the information broadcast receiving terminal is stored and managed in association with the user identification information.