JP6546724B2 - Advertising distribution system - Google Patents

Description

  The present invention relates to an advertisement delivery system for delivering electronic advertisements that enhance the recognition of outdoor advertisements and traffic advertisements installed in town.

  In downtown areas, a large number of outdoor advertising billboards are installed on the walls and the roof of a building. In addition, at traffic bases such as stations, advertising billboards for traffic advertisements are installed. In these advertising billboards, various advertisements are posted, and companies and the like can advertise products and brand images etc. to people passing by in the vicinity by posting advertisements there.

  Further, in recent years, electronic advertisement signs have become available which can represent various advertisements by using moving images and still images called digital signage (Patent Document 1, Patent Document 2). In the case of advertising by digital signage, the appealing effect given to passersby is considered to be higher than that of conventional static advertising signs, because of the variety of expression and the like. In addition, since the contents of the advertisement can be changed electronically, the contents of the advertisement can be changed according to the time zone and the like, and the appeal effect can be improved.

JP 2012-128209 A JP 2012-128210 A

  Even in the case of using digital signage such as Patent Document 1 and Patent Document 2 above, just as with conventional static advertising billboards, the advertising effect will be completely effective if the passerby does not notice the existence of the advertising billboards. Can not be demonstrated. On the other hand, even if it is a static advertising billboard or a dynamic advertising billboard (digital signage), the advertising effect can be exhibited if the presence of the advertising billboard can be noticed.

  Therefore, there is a need for a system and method for making the presence or absence of outdoor advertisement or traffic advertisement (hereinafter collectively referred to as "outdoor advertisement etc.") noticed (or guided). However, at present, there is no such system or method, and the only measures are to make the contents of the advertisement flashy or to make it stand out.

  In view of the above problems, the inventor of the present invention invented an advertisement distribution system that makes it easy to notice the presence of outdoor advertisements and the like by combining outdoor advertisements and the like with electronic advertisements.

A first invention is an advertisement distribution system for distributing an electronic advertisement that enhances the recognizability of an outdoor advertisement or the like, and a search condition input reception processing unit that receives an input of a search condition of information from a user terminal used by a user; A distribution condition storage unit that associates and stores a search result based on the search condition and / or the search condition and a distribution condition associated with the outdoor advertisement etc., and information on the place in the search condition and / or the search result A distribution condition specification processing unit for specifying the distribution condition of the electronic advertisement by comparing the information of the location of the advertisement sign such as the outdoor advertisement under the distribution condition stored in the distribution condition storage unit ; An electronic advertisement information storage unit that stores distribution conditions and electronic advertisements in association with each other, and refers to the electronic advertisement information storage unit based on the specified distribution conditions. Constant, and an advertisement distribution system having an electronic advertisement distribution unit for distributing to the user terminal.

According to the configuration of the present invention, the electronic advertisement related to them is distributed based on the search condition input by the user and the search result, and the distribution condition of the electronic advertisement is related to the outdoor advertisement etc. It is delivered according to the delivery condition. Therefore, the electronic advertisement delivered to the user is related to outdoor advertisement and the like. Therefore, the user who browsed the electronic advertisement will recognize the content related to the outdoor advertisement etc., so the recognition possibility of the outdoor advertisement etc. actually existing is enhanced, and as a result, the advertisement effect such as the outdoor advertisement etc. It can be enhanced.
Further, in the case of the present invention, it is important to specify the place where the outdoor advertisement and the like are installed. Therefore, it is preferable to specify the delivery conditions by comparing the location information.

  In the above-described invention, the search condition input acceptance processing unit determines whether the information indicating a place is included as the search condition, and when it is determined that the information is included, the distribution condition specification is performed based on the search condition An advertisement distribution system can be configured to execute processing in the processing unit and not execute processing in the distribution condition identification processing unit based on the search condition when it is determined that the processing is not included.

  Since outdoor advertisements are fixedly installed, they can not be viewed unless they are near the installation location. Therefore, even if the electronic advertisement is distributed to the user, it is preferable to specify the place where the outdoor advertisement or the like is installed. Therefore, it is preferable to configure to execute the process only when the search condition for specifying the distribution condition includes the information indicating the place.

A third invention is an advertisement distribution system for distributing an electronic advertisement that enhances the recognition of outdoor advertisements etc., and a reservation information input reception processing unit for receiving an input of reservation information from a user terminal used by a user; A distribution condition storage unit that stores information and distribution conditions associated with the outdoor advertisement and the like, information on a place in the reservation information, and outdoor advertisements and the like under the distribution conditions stored in the distribution condition storage unit Distribution condition specifying processing unit for specifying the distribution condition of the electronic advertisement by comparing with the information of the location of the advertising billboard, and the electronic advertisement information storage unit for storing the distribution condition of the electronic advertisement and the electronic advertisement in correspondence with each other And an electronic advertisement distribution processing unit which specifies the electronic advertisement by referring to the electronic advertisement information storage unit based on the specified distribution condition, and distributes the electronic advertisement to the user terminal. It is a delivery system.

Even when configured as in the present invention, technical effects similar to those of the first invention can be obtained. In particular, in the case of the present invention, reservation information is used to specify the distribution condition of the electronic advertisement. In the case of reservation information, the possibility of going to a store etc. reserved by the user is extremely high. Therefore, by specifying the distribution conditions associated with the outdoor advertisement etc. based on the reservation information and specifying the electronic advertisement based on that, it is possible to recognize the outdoor advertisement etc. installed near the store etc. Be enhanced.
Further, in the case of the present invention, it is important to specify the place where the outdoor advertisement and the like are installed. Therefore, it is preferable to specify the delivery conditions by comparing the location information.

  In the above-described invention, the electronic advertisement distribution processing unit may be configured as an advertisement distribution system which distributes the electronic advertisement to be distributed to the user terminal including information on the location such as the outdoor advertisement. it can.

  By communicating the location information such as outdoor advertisement by electronic advertisement, the recognition possibility of outdoor advertisement can be further enhanced.

  In the above-mentioned invention, in the electronic advertisement to be distributed to the user terminal, the advertisement distribution system can select whether or not the outdoor advertisement or the like has been viewed, and receives the selection from the user terminal. It can be configured as an advertisement delivery system having an aggregation processing unit that aggregates advertisement effects such as advertisements.

  Although it is empirically known that the advertising effect of outdoor advertising etc. is effective, it has been difficult to measure it objectively. Therefore, by configuring as in the present invention, it is possible for a user who is likely to be in a place where outdoor advertisements and the like are installed (a user who is performing a search and the like is likely to be there). It can be objectively measured by asking the question whether outdoor advertisements etc. have been seen and accepting the result.

  In the above-described invention, the advertisement distribution system transmits the distributed electronic information to the user terminal that has received the selection not to see among the selection as to whether or not the outdoor advertisement received from the user terminal has been viewed. It can be configured as an advertisement delivery system that delivers information on outdoor advertisements corresponding to advertisements.

  By configuring as in the present invention, it is possible to convey information on outdoor advertisements and the like to users who do not look at outdoor advertisements and the like, and to make it possible to inform the presence of outdoor advertisements and the like. Therefore, the recognition possibility of outdoor advertisement etc. can be raised.

A seventh invention is an advertisement distribution system for distributing an electronic advertisement that enhances the recognizability of an outdoor advertisement or the like, which includes an activity history information input acceptance processing unit for accepting activity history information from a user terminal used by a user, and an activity history A distribution condition storage unit that stores information associated with the distribution conditions associated with the outdoor advertisement and the like, location information in the received action history information, and the distribution conditions stored in the distribution condition storage unit A distribution condition specification processing unit that specifies distribution conditions of the electronic advertisement by comparing the information of the location of the advertising billboard such as the outdoor advertisement, and the electronic advertisement storing the distribution condition of the electronic advertisement and the electronic advertisement in association with each other An electronic advertisement distribution process of specifying an electronic advertisement by referring to the information storage unit and the electronic advertisement information storage unit based on the specified distribution condition, and distributing the electronic advertisement to the user terminal And, an advertisement delivery system having a.

The technical effects similar to those of the first invention and the third invention can also be obtained by configuring as in the present invention.

By using the advertisement delivery system of the present invention, it is possible to deliver electronic advertisements related to outdoor advertisements etc. Therefore, the user who has received the electronic advertisement can view the outdoor advertisement linked to it by viewing the content of the electronic advertisement. It is easy to find out and recognize the existence of Therefore, advertising effects such as outdoor advertising can be improved.

It is a conceptual diagram which shows typically the whole structure of the advertisement delivery system of this invention. It is a conceptual diagram showing typically an example of the composition of the advertising distribution system of the present invention. It is a figure which shows typically an example of the hardware constitutions of the computer which makes the advertisement delivery system of this invention function. It is a flowchart which shows typically an example of the processing process of the advertisement delivery system of this invention. It is a figure which shows an example of an electronic advertisement information storage part typically. It is a figure which shows an example of a delivery condition storage part typically. FIG. 18 schematically shows an example of a distribution condition storage unit in the second embodiment. FIG. 18 is a diagram schematically illustrating an example of the configuration of an advertisement distribution system according to a third embodiment. FIG. 18 schematically shows an example of an electronic advertisement in a fourth embodiment.

  An example of the whole conceptual diagram of the advertisement delivery system 1 of this invention is typically shown in FIG. A conceptual diagram of an example of a system configuration of the advertisement delivery system 1 is shown in FIG.

  The advertisement delivery system 1 is realized using a computer including a server and the like. FIG. 3 shows an example of the hardware configuration of the computer. The computer includes an arithmetic device 70 such as a CPU that executes arithmetic processing of a program, a storage device 71 such as a RAM or a hard disk that stores information, a display device 72 such as a display that performs display, a mouse or keyboard that performs input, An input device 73 such as a touch panel, and a communication device 74 that transmits and receives processing results of the arithmetic device 70 and information stored in the storage device 71 between the computers. The communication device 74 may be direct communication between computers in addition to communication on the Internet or the like.

  The respective means in the present invention may only logically distinguish their functions, and may physically or virtually form the same area. Also, as described later, the advertisement distribution system 1 of the present invention uses the information providing server 2 and the distribution condition specifying server 3, but one of these servers may realize its function, or The functions may be distributed to two or more servers. Also, the function of the information providing server 2 and the function of the distribution condition specifying server 3 can be disposed as appropriate.

  The advertisement distribution system 1 includes, for example, an information providing server 2 and a distribution condition specifying server 3. The information providing server 2 transmits various information to the user terminal 4 in response to a request from the user terminal 4 which is a computer operated by the user (including a portable communication terminal such as a smartphone, a mobile phone, or a tablet computer). Is a server that provides For example, the information provision server 2 which provides information on a restaurant is an example.

  The distribution condition specifying server 3 is a server that specifies the distribution condition of the corresponding advertisement based on the action history information of the user such as the search request received from the user terminal 4 by the information providing server 2. As the delivery conditions, delivery conditions associated with outdoor advertisements and the like are set, and are specified.

  The information providing server 2 includes a search condition input reception processing unit 20, a search processing unit 21, an action history information transmission processing unit 22, a distribution condition reception processing unit 23, an electronic advertisement information storage unit 24, and an electronic advertisement distribution processing unit 25. .

  When the information providing server 2 is a server providing information such as a restaurant, the search condition input acceptance processing unit 20 receives an input from the user terminal 4 as a search condition for searching for information such as the restaurant. For example, when the user wants to search an Italian restaurant in Yurakucho, it accepts input of search conditions such as “Yurakucho” and “Italian”. It is preferable that the search conditions include information of “place”. Alternatively, if it is determined whether the search condition includes "location" information, and if it is determined that it is included, the processing of the advertisement distribution system 1 is executed, and if it is determined that it is not included, The processing of the advertisement distribution system 1 may not be executed.

  The search processing unit 21 searches for information provided by the information providing server 2 based on the search condition received by the search condition input reception processing unit 20, and returns a search result. For example, as described above, when "Yurakucho" or "Italian" is received as a search condition by the search condition input reception processing unit 20, the search processing unit 21 stores the information on a predetermined restaurant (a database (database) Etc.) (not shown), a restaurant matching "Yurakucho" and "Italian" is searched, and the search result is returned to the user terminal 4.

  The action history information transmission processing unit 22 transmits the action history information of the user such as the search condition received by the search condition input reception processing unit 20 to the distribution condition specifying server 3. By transmitting the action history information such as the search condition to the distribution condition specifying server 3, the distribution condition specifying server 3 is made to specify the distribution condition of the electronic advertisement corresponding to the action history information. For example, when it is a search condition as action history information and it is "Yurakucho" or "Italian" as described above, the information is transmitted to the distribution condition specifying server 3. At this time, attribute information (such as gender and age) of the user may be transmitted together. When the user logs in to the information providing server 2 and searches etc., the user's attribute information is a storage unit (not shown) that stores the user's attribute information from the ID etc. used at the time of login. Can be identified from In addition to the user attribute information, when the action history information is a search condition, the search result may be sent. That is, you may send information (store name, address, etc.) about restaurants that match the search conditions of "Yurakucho" and "Italian".

  The action history information includes, in addition to the search condition, the history of the web page browsed by the user and the information input to the website.

  The distribution condition reception processing unit 23 receives the distribution condition of the electronic advertisement sent from the distribution condition specifying server 3. For example, when delivery conditions such as “Yurakucho” and “Europe travel” are specified and transmitted by the delivery condition specifying server 3, they are received.

  The electronic advertisement information storage unit 24 stores information of electronic advertisements to be distributed to the user terminal 4. Electronic advertisement information is associated with delivery conditions. An example of the electronic advertisement information storage unit 24 is schematically shown in FIG. The information on the electronic advertisement may be an electronic advertisement by electronic mail, or may be an electronic advertisement by banner advertisement.

  The electronic advertisement distribution processing unit 25 specifies the electronic advertisement corresponding to the distribution condition from the electronic advertisement information storage unit 24 based on the distribution condition received by the distribution condition reception processing unit 23 and distributes it to the user terminal 4 . For example, when the distribution conditions received by the distribution condition reception processing unit 23 are "Yurakucho" and "Europe travel", the electronic advertisement information storage unit 24 is referred to, and "electronic advertisement 1" meeting the distribution conditions is selected. Identify and deliver.

  The distribution condition specifying server 3 has an action history information reception processing unit 30, a distribution condition storage unit 31, a distribution condition specification processing unit 32, and a distribution condition transmission processing unit 33.

  The action history information reception processing unit 30 receives the action history information transmitted by the action history information transmission processing unit 22 of the information providing server 2.

  The delivery condition storage unit 31 stores action history information and delivery conditions in association with each other. An example of the delivery condition storage unit 31 is schematically shown in FIG. As the delivery conditions, it is preferable that information on the place where the signboard such as an outdoor advertisement is located, and contents of the advertisement (for example, information on travel, food, electrical products, cosmetics) be stored. That is, since the electronic advertisement to be distributed is specified based on the information indicating the location and the content of the advertisement as the distribution condition, the electronic advertisement is also correlated based on the place where the signboard such as outdoor advertisement is located and the content of the advertisement. It will be identified. Therefore, the user who browsed the electronic advertisement will browse the content of the electronic advertisement at the place where the signboard such as the outdoor advertisement is located. Therefore, after the contents of the electronic advertisement are recognized, the surrounding area is passed, so it becomes easier to recognize a signboard such as an outdoor advertisement, and as a result, it is possible to improve the advertising effect such as an outdoor advertisement.

  The delivery condition identification processing unit 32 identifies the corresponding delivery condition by referring to the delivery condition storage unit 31 based on the action history information received by the action history information reception processing unit 30. For example, when the search condition received as the action history information is "Yurakucho" or "Italian", referring to the distribution condition storage unit 31, "Yurakucho" as the distribution condition corresponding to the action history information "Yurakucho", the action history information " Specify "Europe Travel" as the delivery condition corresponding to "Italian".

  The distribution condition transmission processing unit 33 transmits the distribution condition specified by the distribution condition specification processing unit 32 to the information providing server 2.

  Next, an example of the processing process of the advertisement delivery system 1 of the present invention will be described using the flowchart of FIG. In the following description, it is assumed that the user searches for a restaurant. Therefore, the information providing server 2 is a server that provides information on restaurants, and the case of the search condition will be described as action history information. Moreover, the case of the electronic advertisement by an electronic mail is demonstrated as an electronic advertisement to deliver.

  When the user in Yurakucho wants to search for a restaurant, the user inputs a search condition of information on the restaurant to the user terminal 4. For example, "Yurakucho", "Italian" are input. The search condition input here is transmitted from the user terminal 4 to the information providing server 2 and received by the search condition input acceptance processing unit 20 of the information providing server 2 (S100).

  When the search conditions of "Yurakucho" and "Italian" are received, the search processing unit 21 sends information on the restaurant that meets the conditions from the storage unit storing the information on the restaurant to the user terminal 4 as a search result (S110) ).

  Further, the action history information transmission processing unit 22 transmits information of the search conditions “Yurakucho” and “Italian” to the distribution condition specifying server 3.

  When the action history information reception processing unit 30 of the distribution condition specifying server 3 receives the search conditions “Yurakucho” and “Italian”, the distribution condition specifying unit 32 refers to the distribution condition storage unit 31 to obtain the search conditions. The distribution condition of the corresponding electronic advertisement is specified as "Yurakucho" or "Europe travel" (S120).

  Then, the distribution condition transmission processing unit 33 transmits the distribution conditions “Yurakucho” and “Europe travel” specified by the distribution condition specification processing unit 32 to the information providing server 2.

  When the distribution condition reception processing unit 23 of the information providing server 2 receives the distribution condition transmitted from the distribution condition specifying server 3, the electronic advertisement distribution processing unit 25 refers to the electronic advertisement information storage unit 24 to obtain the distribution condition. Identify "Electronic Advertisement 1" corresponding to

  At this time, although the distribution condition is specified by the AND condition (logical product), it may be specified by the OR condition (logical sum). Among the electronic advertisements specified by the OR condition, priority may be given and specified accordingly.

  Thus, when the electronic advertisement to be distributed is specified by the electronic advertisement distribution processing unit 25, the electronic mail of the specified electronic advertisement is transmitted to the user terminal 4 of the user.

  When the user browses the distributed electronic advertisement on the user terminal 4, the user recognizes the content of the electronic advertisement. As a result, since the user is made to be aware of the information regarding the electronic advertisement potentially, when the user moves around the city, it becomes easy to recognize the contents of the outdoor advertisement etc. related to the electronic advertisement, and the advertisement such as the outdoor advertisement It is possible to enhance the effect.

  In the first embodiment, the action history information is passed as the search condition, and the distribution condition identification processing unit 32 specifies the delivery condition. However, in addition to the action history information as the search condition, the search result corresponding to the search condition is The delivery condition identification processing unit 32 may specify delivery conditions. In this case, it is preferable that the distribution condition storage unit 31 includes detailed information such as an address at which the advertising signboard is installed and latitude / longitude as the information of the place of the action history information. An example of the delivery condition storage unit 31 in this case is schematically shown in FIG.

  In this case, even if only “Yurakucho” is the information indicating the place of the search condition as in the first embodiment, by using the information on the restaurant in the search result, the advertisement signboard located in the vicinity of the restaurant is Contents can also be set as delivery conditions. That is, there are many advertising signs installed in "Yurakucho". Therefore, various advertising signs are installed. On the other hand, the user selects and visits a restaurant from among them based on the search result of the restaurant. Then there is a very high possibility of going near the searched restaurant. Therefore, by using the contents of the advertising signboard installed near the restaurant when specifying the delivery conditions, it is possible to associate the contents of the electronic advertisement with the advertising signboard that is likely to be viewed by the user. It can improve the recognizability of the signboard. As a result, it is possible to improve the advertising effect of the advertising billboard.

  For example, the search conditions as action history information are "Yurakucho" and "Italian", and the information (address, latitude and longitude information) of the restaurant location included in the search result searched by the search processing unit 21 is "Yurakucho 1- If it is 2- (circle), those information will be acquired. Then, the action history information transmission processing unit 22 transmits the information on the place of the restaurant as the search condition and / or the search result to the distribution condition specifying server 3.

  The action history information reception processing unit 30 of the distribution condition specifying server 3 receives the search condition and / or the information on the restaurant location as the search result, and the distribution condition specifying unit 32 determines the distribution condition storage unit 31 based on the information. And specify the delivery conditions. That is, based on the information "Yurakucho 1-2- ○" of the place of the restaurant in the search result as well as the information of "Yurakucho" in the search condition, an advertisement signboard such as an outdoor advertisement installed around it is specified Do.

  That is, the distribution specification processing unit “Europe travel” as the distribution condition corresponding to the search condition “Italian”, “domestic travel” as the distribution condition corresponding to the information “Yurakucho 1-2-0” of the restaurant location in the search result Identify. Then, the distribution condition transmission processing unit 33 transmits these to the information providing server 2 as distribution conditions. In addition, when the distribution condition according to the search condition and the search result is different, the distribution condition specifying processing unit 32 may be made to transmit only the distribution condition with priority given to the distribution condition according to the search result, but the search condition The priority may be given and only the delivery conditions may be sent.

  With such a configuration, it is possible to deliver the electronic advertisement corresponding to the contents of the advertising billboard installed at the place where the user is likely to actually visit, and therefore the recognizability of the advertising billboard can be enhanced.

  When the information providing server 2 receives reservation information for a restaurant from the user terminal 4 in addition to the search condition and the search result, the reservation information may be used as action history information. In this case, the advertisement distribution system 1 is configured as shown in FIG.

  The advertisement distribution system 1 according to the present embodiment uses reservation information as action history information instead of search conditions and search results, and therefore has a reservation information input acceptance processing unit 26 and a reservation information processing unit 27.

  The reservation information input acceptance processing unit 26 accepts reservation information for a restaurant etc. from the user terminal 4.

  Based on the reservation information received by the reservation information input acceptance processing unit 26, the reservation information processing unit 27 executes processing related to reservation, such as transmitting the reservation information to the target restaurant or the like.

  When the user makes a reservation for a restaurant or the like, reservation information is sent from the user terminal 4 by pressing the "Reserve" button or the like from the screen for selecting the restaurant and making a reservation. . The reservation information includes, for example, a control instruction to make a reservation, restaurant identification information such as a restaurant to be reserved, user identification information such as a user ID, the number of persons, and a reservation time.

  When the reservation information input acceptance processing unit 26 of the information providing server 2 receives the reservation information, the reservation information processing unit 27 determines the reservation information for the restaurant targeted for the reservation based on the reservation information. Execute processing of reservation by transferring etc.

  On the other hand, the action history information transmission processing unit 22 becomes a target of reservation from the storage unit that stores the information on the restaurant based on the restaurant identification information among the reservation information received by the reservation information input reception processing unit 26. Information on the location of the restaurant, such as "Yurakucho 1-2- ○", information on the restaurant such as the restaurant's restaurant genre (Italian) (information indicating the location, information on the restaurant genre, business conditions, etc.) Acquire as information. Then, the action history information transmission processing unit 22 transmits those pieces of information as action history information as action history information as the action history information.

  Then, in the action history information reception processing unit 30 of the distribution condition specifying server 3, the distribution condition specifying processing unit 32 refers to the distribution condition storage unit 31 based on the received action history information, and the first embodiment The distribution condition specified by the distribution condition transmission processing unit 33 is transmitted to the information providing server 2 as in the second embodiment.

  When the distribution condition reception processing unit 23 of the information providing server 2 receives the distribution condition sent from the distribution condition specifying server 3, the electronic advertisement distribution processing unit 25 refers to the electronic advertisement information storage unit 24 to cope with the distribution condition. The specified electronic advertisement information is specified, and the specified electronic advertisement is transmitted to the user terminal 4.

  By executing the above-described processing, reservation information can be used as action history information. And the effect similar to Example 1, Example 2 can be acquired.

  Since the input acceptance of the search condition and the reservation information is an example of the action history information, the information providing server 2 functions as the action history information input acceptance processing unit, and the action history information of the user in the information providing server 2 such as the search condition and the reservation information. It is preferable to be configured to receive an input of

  In the electronic advertisement delivered to the user in each of the above-mentioned embodiments, the location of the advertisement billboard such as the outdoor advertisement corresponding to the delivery condition, for example So, you may be given a message about the location of the advertising signboard, such as "Please see." By adding such a message, the recognizability of the advertising billboard can be further improved.

  In addition, although advertising signs such as outdoor advertisements are recognized to have advertising effects empirically, there is no method to objectively measure the advertising effects. Therefore, the electronic advertisement may be configured to receive an input of whether or not an advertisement signboard such as an outdoor advertisement corresponding to the distribution condition to which the electronic advertisement has been distributed is viewed. An example of the electronic advertisement in this case is schematically shown in FIG.

  This input is received by the information providing server 2 or the distribution condition specifying server 3, and the total is calculated for each signboard such as an outdoor advertisement. This process can be executed by a tabulation processing unit (not shown). By processing by the tabulation processing unit, it can be tabulated whether the advertising signboard has been seen, so statistical data can be used for calculating the advertising effect.

  Furthermore, as a result of accepting this input, when an input indicating “not seen” is received, the information providing server 2 or the distribution condition specifying server 3 of the user terminal 4 can display You may send a location, a map, etc. As a result, when the user receives and browses the information, the possibility of recognizing an advertising billboard such as an outdoor advertisement is enhanced.

  By using the advertisement delivery system 1 of the present invention, it is possible to deliver an electronic advertisement related to outdoor advertisements etc. Therefore, the user who has received the electronic advertisement can view the content of the electronic advertisement, and the outdoor linked with it. It makes it easier to discover and recognize the existence of advertisements. Therefore, advertising effects such as outdoor advertising can be improved.

1: Advertisement distribution system 2: Information provision server 3: Distribution condition specification server 4: User terminal 20: Search condition input acceptance processing unit 21: Search processing unit 22: Action history information transmission processing unit 23: Distribution condition reception processing unit 24: Electronic advertisement information storage unit 25: electronic advertisement distribution processing unit 26: reservation information input acceptance processing unit 27: reservation information processing unit 30: action history information reception processing unit 31: distribution condition storage unit 32: distribution condition specification processing unit 33: distribution Condition transmission processing unit 70: Arithmetic device 71: Storage device 72: Display device 73: Input device 74: Communication device

Claims (7)

An advertisement delivery system for delivering an electronic advertisement that enhances the recognition of outdoor advertisements etc.
A search condition input reception processing unit that receives an input of a search condition of information from a user terminal used by the user;
A distribution condition storage unit that associates and stores a search result based on the search condition and / or the search condition and a distribution condition associated with the outdoor advertisement or the like;
The distribution condition of the electronic advertisement is determined by comparing the information of the place in the search condition and / or the search result with the information of the location of the advertising signboard such as the outdoor advertisement in the distribution condition stored in the distribution condition storage unit. and the distribution condition specific processing unit configured to specify,
An electronic advertisement information storage unit that associates and stores distribution conditions of the electronic advertisement and the electronic advertisement;
An electronic advertisement distribution processing unit that specifies the electronic advertisement by referring to the electronic advertisement information storage unit based on the specified distribution condition, and distributes the electronic advertisement to the user terminal;
An advertisement delivery system comprising: The search condition input acceptance processing unit
It is determined whether the information indicating the place is included as the search condition,
If it is determined that it is included, the processing in the distribution condition identification processing unit is executed based on the search condition,
If it is determined that the search condition is not included, the processing in the distribution condition identification processing unit is not executed based on the search condition,
The advertisement delivery system according to claim 1, characterized in that: An advertisement delivery system for delivering an electronic advertisement that enhances the recognition of outdoor advertisements etc.
A reservation information input reception processing unit that receives an input of reservation information from a user terminal used by the user;
A distribution condition storage unit that associates and stores the reservation information and the distribution conditions associated with the outdoor advertisement and the like;
The distribution condition specification which specifies the distribution condition of the electronic advertisement by comparing the information of the place in the reservation information with the information of the location of the advertising billboard such as the outdoor advertisement under the distribution condition stored in the distribution condition storage unit Processing unit,
An electronic advertisement information storage unit that associates and stores distribution conditions of the electronic advertisement and the electronic advertisement;
An electronic advertisement distribution processing unit that specifies the electronic advertisement by referring to the electronic advertisement information storage unit based on the specified distribution condition, and distributes the electronic advertisement to the user terminal;
An advertisement delivery system comprising: The electronic advertisement distribution processing unit
The electronic advertisement to be distributed to the user terminal includes information on the location such as the outdoor advertisement, and is distributed.
The advertisement delivery system according to any one of claims 1 to 3, characterized in that: The advertisement delivery system
In the electronic advertisement distributed to the user terminal, it is possible to select whether or not the outdoor advertisement etc. have been viewed,
An aggregation processing unit that aggregates advertisement effects such as the outdoor advertisement by receiving the selection from the user terminal,
The advertisement delivery system according to any one of claims 1 to 4, comprising: The advertisement delivery system
Information on outdoor advertisements etc. corresponding to the distributed electronic advertisement is distributed to the user terminal which has received the selection of not seeing among the selection of whether or not the outdoor advertisements etc. received from the user terminal have been seen Doing,
The advertisement delivery system according to claim 5, characterized in that: An advertisement delivery system for delivering an electronic advertisement that enhances the recognition of outdoor advertisements etc.
An action history information input acceptance processing unit that receives action history information from a user terminal used by the user;
A distribution condition storage unit that stores behavior history information in association with distribution conditions associated with the outdoor advertisement and the like;
The distribution condition of the electronic advertisement is specified by comparing the information of the place in the accepted action history information with the information of the location of the advertising billboard such as the outdoor advertisement under the distribution condition stored in the distribution condition storage unit. Delivery condition identification processing unit,
An electronic advertisement information storage unit that associates and stores distribution conditions of the electronic advertisement and the electronic advertisement;
An electronic advertisement distribution processing unit that specifies the electronic advertisement by referring to the electronic advertisement information storage unit based on the specified distribution condition, and distributes the electronic advertisement to the user terminal;
An advertisement delivery system comprising:

Images