CN105120348A - Push information management method and device used for television interactive system - Google Patents
Push information management method and device used for television interactive system Download PDFInfo
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- CN105120348A CN105120348A CN201510522847.0A CN201510522847A CN105120348A CN 105120348 A CN105120348 A CN 105120348A CN 201510522847 A CN201510522847 A CN 201510522847A CN 105120348 A CN105120348 A CN 105120348A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47205—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for manipulating displayed content, e.g. interacting with MPEG-4 objects, editing locally
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Human Computer Interaction (AREA)
- General Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a push information management method and device used for a television interactive system, used for attracting users to participate in watching and interacting with television playing videos in a television video playing process. The method comprises: obtaining the interactive information to be pushed; analyzing the interactive information to obtain the type of the interactive information; and configuring an advertisement feature image for the interactive information if the type is an advertisement type. The method performs determination through the response information of advertisement type interactive information, and allows the user receiving an award to utilize a mobile terminal device to participate in the interactive information of pushing prizes by advertisers for promoting advertisements, and to win an award according to response information. Accordingly, the method can attract users to actively participate in watching and interacting with television playing videos, increase the ratings of television programs, and improve user participation interactivity and visual experience.
Description
Technical field
The present invention relates to Internet technical field, particularly a kind of method for the management of TV interaction systems pushed information and device
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
How in the process of televising video, user utilizes the function of mobile terminal, and the interactive information of the video that participates in televising sends to server, and to carry out award be a problem demanding prompt solution in TV interaction evolution to participating in interactive user.
Summary of the invention
The invention provides a kind of method for the management of TV interaction systems pushed information and device, in order in the process of televising video, attract user to participate in televising the rating of video with interactive.
The invention provides a kind of method for the management of TV interaction systems pushed information, comprising: obtain the interactive information that will push; Resolve described interactive information, obtain the classification of described interactive information; If described classification is advertisement classification, then it is described interactive information configuration characteristic of advertisement image.
Wherein, if described classification is advertisement classification, then, after being described interactive information configuration characteristic of advertisement image, also comprise: the access request information obtaining user; For described user pushes interactive participation interface.
Wherein, described is, after described user pushes interactive participation interface, also comprise: obtain the response message that user utilizes described interaction participation interface input; According to described response message, for described user configures interactive feedback information.
Wherein, described according to described response message, after described user configures interactive feedback information, also comprise: be described interactive feedback information configuration incentive goods image.
Wherein, described is, after image is rewarded in described interactive feedback information configuration, also comprise: be described interactive feedback information configured letters information.
The present invention also provides a kind of device for the management of TV interaction systems pushed information, comprising: acquisition module, for obtaining the interactive information that will push; Parsing module, for resolving described interactive information, obtains the classification of described interactive information; Characteristic module for being advertisement classification when described classification, is then described interactive information configuration characteristic of advertisement image.
Wherein, also comprise: acquisition request module, for obtaining the access request information of user; Interface pushing module, for pushing interactive participation interface for described user.
Wherein, also comprising: response acquisition module, utilizing described interaction to participate in the response message of interface input for obtaining user; Feedback module, according to described response message, for described user configures interactive feedback information.
Wherein, also comprise: reward module, for being described interactive feedback information configuration incentive goods image.
Wherein, also comprise: character module, for being described interactive feedback information configured letters information.
The present invention is judged by the response message of commercial paper interactive information, makes the user won a prize utilize mobile terminal, participates in advertiser and promotes the interactive information that ad content pushes prize, and can be awarded according to response message.Thus make attraction user play an active part in the rating of video of televising with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
The schematic flow sheet of a kind of method for the management of TV interaction systems pushed information that Fig. 1 provides for the embodiment of the present invention;
Fig. 2 is the schematic diagram superposing advertising message on television video picture;
The theory structure schematic diagram of a kind of device for the management of TV interaction systems pushed information that Fig. 3 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
The embodiment of the present invention provides a kind of method for the management of TV interaction systems pushed information, see Fig. 1, comprising:
S100 obtains the interactive information that will push;
In order to improve TV audience rating, when user's TV reception, the interactive information that video screen shows can be seen dynamically, while watching, participating in the interaction of TV programme.
User terminal obtains interactive information by television video picture, the platform that user terminal can utilize third party to provide, such as, and micro-letter, access TV interaction systems.
User utilizes terminal, and such as mobile terminal sends request and participates in interactive participation solicited message.
S200 resolves described interactive information, obtains the classification of described interactive information;
TV interaction setting of the programs, such as, support in TV programme which side, or the interactive informations such as which team's triumph can also be the commodity image that advertiser promotes, by resolving interactive information, obtaining the classification of interactive information, such as, is that the problem that commercial paper or television content relate to races to be the first to answer a question class.
If the described classification of S300 is advertisement classification, then it is described interactive information configuration characteristic of advertisement image.
If the interactive information of commercial paper, see Fig. 2, be described interactive information configuration characteristic of advertisement image, such as loud speaker sends the figure of sound wave.
Preferably, if described classification is advertisement classification, then, after being described interactive information configuration characteristic of advertisement image, also comprise: the access request information obtaining user; For described user pushes interactive participation interface.
User utilizes terminal, and such as mobile terminal sends request and participates in interactive participation solicited message, obtains the access request information of user; For described user pushes interactive participation interface.
Preferably, described is, after described user pushes interactive participation interface, also comprise: obtain the response message that user utilizes described interaction participation interface input; According to described response message, for described user configures interactive feedback information.
User utilizes interactive participation interface, participates in the answer to interactive event, gives interactive feedback information according to response message, such as, obtains integration or prize.
Preferably, described according to described response message, after described user configures interactive feedback information, also comprise: be described interactive feedback information configuration incentive goods image.
Preferably, described is, after image is rewarded in described interactive feedback information configuration, also comprise: be described interactive feedback information configured letters information.
The present invention is judged by the response message of commercial paper interactive information, makes the user won a prize utilize mobile terminal, participates in advertiser and promotes the interactive information that ad content pushes prize, and can be awarded according to response message.Thus make attraction user play an active part in the rating of video of televising with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
The embodiment of the present invention also provides a kind of device for the management of TV interaction systems pushed information, and see Fig. 3, acquisition module 31, for obtaining the interactive information that will push; Parsing module 32, for resolving described interactive information, obtains the classification of described interactive information; Characteristic module 33 for being advertisement classification when described classification, is then described interactive information configuration characteristic of advertisement image.
Preferably, also comprise: acquisition request module, for obtaining the access request information of user; Interface pushing module, for pushing interactive participation interface for described user.
Preferably, also comprising: response acquisition module, utilizing described interaction to participate in the response message of interface input for obtaining user; Feedback module, according to described response message, for described user configures interactive feedback information.
Preferably, also comprise: reward module, for being described interactive feedback information configuration incentive goods image.
Preferably, also comprise: character module, for being described interactive feedback information configured letters information.
The present embodiment is the device embodiment of corresponding said method, and the concrete description implementing to implement see said method, at this, repeats no more.
The present invention is judged by the response message of commercial paper interactive information, makes the user won a prize utilize mobile terminal, participates in advertiser and promotes the interactive information that ad content pushes prize, and can be awarded according to response message.Thus make attraction user play an active part in the rating of video of televising with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1., for a method for TV interaction systems pushed information management, it is characterized in that, comprising:
The interactive information that acquisition will push;
Resolve described interactive information, obtain the classification of described interactive information;
If described classification is advertisement classification, then it is described interactive information configuration characteristic of advertisement image.
2. the method for claim 1, is characterized in that, if described classification is advertisement classification, then, after being described interactive information configuration characteristic of advertisement image, also comprises:
Obtain the access request information of user;
For described user pushes interactive participation interface.
3. method as claimed in claim 2, is characterized in that, described is, after described user pushes interactive participation interface, also comprise:
Obtaining user utilizes described interaction to participate in the response message of interface input;
According to described response message, for described user configures interactive feedback information.
4. method as claimed in claim 3, is characterized in that, described according to described response message, after described user configures interactive feedback information, also comprises:
For described interactive feedback information configuration incentive goods image.
5. method as claimed in claim 4, is characterized in that, described is, after image is rewarded in described interactive feedback information configuration, also comprise:
For described interactive feedback information configured letters information.
6., for a device for TV interaction systems pushed information management, it is characterized in that, comprising:
Acquisition module, for obtaining the interactive information that will push;
Parsing module, for resolving described interactive information, obtains the classification of described interactive information;
Characteristic module for being advertisement classification when described classification, is then described interactive information configuration characteristic of advertisement image.
7. device as claimed in claim 6, is characterized in that, also comprise:
Acquisition request module, for obtaining the access request information of user;
Interface pushing module, for pushing interactive participation interface for described user.
8. device as claimed in claim 7, is characterized in that, also comprise:
Response acquisition module, utilizes described interaction to participate in the response message of interface input for obtaining user;
Feedback module, according to described response message, for described user configures interactive feedback information.
9. device as claimed in claim 7, is characterized in that, also comprise:
Reward module, for being described interactive feedback information configuration incentive goods image.
10. device as claimed in claim 9, is characterized in that, also comprise:
Character module, for being described interactive feedback information configured letters information.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510522847.0A CN105120348A (en) | 2015-08-24 | 2015-08-24 | Push information management method and device used for television interactive system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510522847.0A CN105120348A (en) | 2015-08-24 | 2015-08-24 | Push information management method and device used for television interactive system |
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| CN105120348A true CN105120348A (en) | 2015-12-02 |
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| CN201510522847.0A Pending CN105120348A (en) | 2015-08-24 | 2015-08-24 | Push information management method and device used for television interactive system |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US11538065B2 (en) | 2018-07-26 | 2022-12-27 | Global File Systems, Inc. | User-managed content and advertising delivery based on similarity cohorts |
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| CN101378487A (en) * | 2007-08-28 | 2009-03-04 | 联想(北京)有限公司 | Apparatus and method for processing interactive program information |
| CN102647618A (en) * | 2012-04-28 | 2012-08-22 | 深圳市华鼎视数字移动电视有限公司 | Method and system for interaction with television programs |
| US20120302156A1 (en) * | 2011-05-24 | 2012-11-29 | Listener Driven Radio Llc | System for providing audience interaction with radio programming |
| CN104754419A (en) * | 2015-03-13 | 2015-07-01 | 腾讯科技（北京）有限公司 | Video-based interaction method and device |
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2015
- 2015-08-24 CN CN201510522847.0A patent/CN105120348A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101378487A (en) * | 2007-08-28 | 2009-03-04 | 联想(北京)有限公司 | Apparatus and method for processing interactive program information |
| US20120302156A1 (en) * | 2011-05-24 | 2012-11-29 | Listener Driven Radio Llc | System for providing audience interaction with radio programming |
| CN102647618A (en) * | 2012-04-28 | 2012-08-22 | 深圳市华鼎视数字移动电视有限公司 | Method and system for interaction with television programs |
| CN104754419A (en) * | 2015-03-13 | 2015-07-01 | 腾讯科技（北京）有限公司 | Video-based interaction method and device |
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| US11538065B2 (en) | 2018-07-26 | 2022-12-27 | Global File Systems, Inc. | User-managed content and advertising delivery based on similarity cohorts |
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Application publication date: 20151202 |
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