CN105007515A - Method and device for generating interaction feedback information of interaction television system - Google Patents
Method and device for generating interaction feedback information of interaction television system Download PDFInfo
- Publication number
- CN105007515A CN105007515A CN201510446114.3A CN201510446114A CN105007515A CN 105007515 A CN105007515 A CN 105007515A CN 201510446114 A CN201510446114 A CN 201510446114A CN 105007515 A CN105007515 A CN 105007515A
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- Prior art keywords
- information
- interactive
- feedback information
- user
- television
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
Abstract
The invention discloses a method and device for generating interaction feedback information of an interaction television system, and aims to attract a user to participate in interaction with a television-played video during video playing of a television. The method comprises the following steps: acquiring an identification image of interaction information through played television video content; acquiring head portrait information through user participation information; and synthesizing the head portrait information and the identifier image information to form the interaction feedback information. The interaction information is generated and configured on the television video content, and a user watching a television video acquires the interaction information of the television video with a mobile terminal in order to participate in the interaction of a television program with a user terminal during video playing of the television. Moreover, an interaction result or reward information is transmitted to the user or displayed on a television video picture to attract the user to participate in watching and interaction of the television-played video, so that the audience rating of the television program is increased, and the participation interactivity and visual experience of the user are enhanced.
Description
Technical field
The present invention relates to Internet technical field, particularly the method for the interactive feedback information of a kind of generating interactive television system and device.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
How in the process of televising video, attract user in conjunction with the function of mobile terminal, rating and the interaction of the video that participates in televising are problem demanding prompt solutions in Polarizations for Target Discrimination in Clutter process.
Summary of the invention
The invention provides method and the device of the interactive feedback information of a kind of generating interactive television system, in order in the process of televising video, attract user to participate in televising the rating of video with interactive.
The invention provides the method for the interactive feedback information of a kind of generating interactive television system, comprising: by the television video content play, obtain the identification image of interactive information; The head image information of acquisition of information user is participated in by user; This head image information and identification image information are carried out synthesis and forms interactive feedback information.
Wherein, described this head image information and identification image information being carried out after synthesis forms interactive feedback information, also comprises: be described interactive feedback information configuration prompt information.
Wherein, described this head image information and identification image information being carried out after synthesis forms interactive feedback information, also comprises: be described interactive feedback information configuration decorative picture.
Wherein, described this head image information and identification image information being carried out after synthesis forms interactive feedback information, also comprises: generate and cover the overlay image described TV program content information comprising described interactive feedback information; By the video and graph compound of described overlay image and described television video content.
Wherein, described this head image information and identification image information being carried out after synthesis forms interactive feedback information, also comprises: by described interactive transmission of feedback information to user terminal.
The present invention also provides the device of the interactive feedback information of a kind of generating interactive television system, comprising: interactive image module, for the television video content by playing, obtains the identification image of interactive information; User images module, for participating in the head image information of acquisition of information user by user; Synthesis module, forms interactive feedback information for described head image information and identification image information are carried out synthesis.
Wherein, also comprise: reminding module, for being described interactive feedback information configuration prompt information and/or decorative picture.
Wherein, also comprise: decorative module, for being described interactive feedback information configuration.
Wherein, also comprise: generation module, for generating the overlay image covering and described TV program content information comprises described interactive feedback information; Laminating module, for the video and graph compound by described overlay image and described television video content.
Wherein, also comprise: transport module, for by described interactive transmission of feedback information to user terminal.
The present invention is by generating interactive information, and interactive information is configured on television video content, the user of video of watching TV utilizes the interactive information of acquisition for mobile terminal television video, so that in the process of televising video, utilize user terminal, pass through interactive information, participate in the interaction of TV programme, and the result after interaction or incentive message are sent to user or is presented on television video picture, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
The schematic flow sheet of the method for the interactive feedback information of a kind of generating interactive television system that Fig. 1 provides for the embodiment of the present invention;
The theory structure schematic diagram of the device of the interactive feedback information of a kind of generating interactive television system that Fig. 2 provides for the embodiment of the present invention;
Fig. 3 is feedback information one example schematic diagram provided by the invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
The embodiment of the present invention provides the method for the interactive feedback information of a kind of generating interactive television system, see Fig. 1, comprising:
The television video content of S100 by playing, obtains the identification image of interactive information;
In order to improve TV audience rating, when user's TV reception, the interactive information that video screen shows can be seen dynamically, while watching, participating in the interaction of TV programme.
Just can certain interactive information of unique identification by identification image.Identification image is utilized to form interactive feedback information, such as, the information such as prize-winning.
S200 participates in the head image information of acquisition of information user by user;
User is obtained by terminal and participates in interface, and provides terminal that participation information is sent to application server, and user terminal can the platform that provides of third party, and such as, micro-letter obtains the head image information of user.
This head image information and identification image information are carried out synthesis and form interactive feedback information by S300.
Utilize the head image information of identifying user and the identification image of mark interactive information, identify interactive feedback information, namely user is participated in the feedback information provided, such as, encourage or incentive message, see Fig. 3.
Preferably, described this head image information and identification image information being carried out after synthesis forms interactive feedback information, also comprises: be described interactive feedback information configuration prompt information.
The information such as award or encouragement of information for obtaining after pointing out user to participate in interaction.
Preferably, described this head image information and identification image information being carried out after synthesis forms interactive feedback information, also comprises: be described interactive feedback information configuration decorative picture.
Decorative picture is used for making interactive feedback information eye-catching, strengthens the experience of user.
Preferably, described this head image information and identification image information being carried out after synthesis forms interactive feedback information, also comprises: generate and cover the overlay image described TV program content information comprising described interactive feedback information; By the video and graph compound of described overlay image and described television video content.
Usually, determine that each described interactive feedback information will be configured in the positional information in described TV program content information; Generate the overlay image covered on described TV program content information, described interactive feedback information is positioned at the determined position of described overlay image.The video image of described overlay image and described content of TV program is synthesized.Wherein the layer of overlay image is set to transparent, therefore, during with television video imaging importing, can not cover in television video picture.
Preferably, described this head image information and identification image information being carried out after synthesis forms interactive feedback information, also comprises: by described interactive transmission of feedback information to user terminal.
Namely application server participates in the feedback information provided to user, such as, encourage or incentive message.
The method that the embodiment of the present invention provides is by generating interactive information, and interactive information is configured on television video content, the user of video of watching TV utilizes the interactive information of acquisition for mobile terminal television video, so that in the process of televising video, utilize user terminal, pass through interactive information, participate in the interaction of TV programme, and the result after interaction or incentive message are sent to user or is presented on television video picture, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
The embodiment of the present invention also provides the device of the interactive feedback information of a kind of generating interactive television system, see Fig. 2, comprising: interactive image module 21, for the television video content by playing, obtains the identification image of interactive information; User images module 22, for participating in the head image information of acquisition of information user by user; Synthesis module 23, forms interactive feedback information for described head image information and identification image information are carried out synthesis.
Preferably, also comprise: reminding module, for being described interactive feedback information configuration prompt information and/or decorative picture.
Preferably, also comprise: decorative module, for being described interactive feedback information configuration.
Preferably, also comprise: generation module, for generating the overlay image covering and described TV program content information comprises described interactive feedback information; Laminating module, for the video and graph compound by described overlay image and described television video content.
Preferably, also comprise: transport module, for by described interactive transmission of feedback information to user terminal.
The present embodiment is the device embodiment of corresponding said method, and the concrete description implementing to implement see said method, at this, repeats no more.
The device that the embodiment of the present invention provides is by generating interactive information, and interactive information is configured on television video content, the user of video of watching TV utilizes the interactive information of acquisition for mobile terminal television video, so that in the process of televising video, utilize user terminal, pass through interactive information, participate in the interaction of TV programme, and the result after interaction or incentive message are sent to user or is presented on television video picture, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. a method for the interactive feedback information of generating interactive television system, is characterized in that, comprising:
By the television video content play, obtain the identification image of interactive information;
The head image information of acquisition of information user is participated in by user;
This head image information and identification image information are carried out synthesis and forms interactive feedback information.
2. the method for claim 1, is characterized in that, described this head image information and identification image information being carried out after synthesis forms interactive feedback information, also comprises:
For described interactive feedback information configuration prompt information.
3. the method for claim 1, is characterized in that, described this head image information and identification image information being carried out after synthesis forms interactive feedback information, also comprises:
For described interactive feedback information configuration decorative picture.
4. the method for claim 1, is characterized in that, described this head image information and identification image information being carried out after synthesis forms interactive feedback information, also comprises:
Generate and cover the overlay image described TV program content information comprising described interactive feedback information;
By the video and graph compound of described overlay image and described television video content.
5. the method for claim 1, is characterized in that, described this head image information and identification image information being carried out after synthesis forms interactive feedback information, also comprises:
By described interactive transmission of feedback information to user terminal.
6. a device for the interactive feedback information of generating interactive television system, is characterized in that, comprising:
Interactive image module, for the television video content by playing, obtains the identification image of interactive information;
User images module, for participating in the head image information of acquisition of information user by user;
Synthesis module, forms interactive feedback information for described head image information and identification image information are carried out synthesis.
7. device as claimed in claim 6, is characterized in that, also comprise:
Reminding module, for being described interactive feedback information configuration prompt information and/or decorative picture.
8. device as claimed in claim 6, is characterized in that, also comprise:
Decorative module, for being described interactive feedback information configuration.
9. device as claimed in claim 6, is characterized in that, also comprise:
Generation module, for generating the overlay image covering and described TV program content information comprises described interactive feedback information;
Laminating module, for the video and graph compound by described overlay image and described television video content.
10. device as claimed in claim 6, is characterized in that, also comprise:
Transport module, for by described interactive transmission of feedback information to user terminal.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201510446114.3A CN105007515A (en) | 2015-07-27 | 2015-07-27 | Method and device for generating interaction feedback information of interaction television system |
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| CN201510446114.3A CN105007515A (en) | 2015-07-27 | 2015-07-27 | Method and device for generating interaction feedback information of interaction television system |
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| CN201510446114.3A Pending CN105007515A (en) | 2015-07-27 | 2015-07-27 | Method and device for generating interaction feedback information of interaction television system |
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| CN105376653A (en) * | 2015-11-24 | 2016-03-02 | 天脉聚源（北京）科技有限公司 | Method and device for displaying interactive information of interactive television system |
| CN105392060A (en) * | 2015-11-24 | 2016-03-09 | 天脉聚源（北京）科技有限公司 | Method and device used for pushing interactive information of interactive television system |
| CN105392061A (en) * | 2015-11-24 | 2016-03-09 | 天脉聚源（北京）科技有限公司 | Method and device used for detecting interactive information of interactive television system |
| CN105407406A (en) * | 2015-11-26 | 2016-03-16 | 天脉聚源（北京）科技有限公司 | Method and device for generating interactive feedback information of interactive TV system |
| CN105407400A (en) * | 2015-11-26 | 2016-03-16 | 天脉聚源（北京）科技有限公司 | Method and device for generating interactive feedback information of interactive television system |
| CN105407377A (en) * | 2015-11-26 | 2016-03-16 | 天脉聚源（北京）科技有限公司 | Method and device for generating interactive feedback information of interactive TV system |
| CN105592335A (en) * | 2015-12-20 | 2016-05-18 | 天脉聚源（北京）科技有限公司 | Method and device of interactive TV system for configuring interactive information |
| CN105611347A (en) * | 2015-12-20 | 2016-05-25 | 天脉聚源（北京）科技有限公司 | Method and device for configuring interactive information for users of interactive TV system |
| CN105611345A (en) * | 2015-12-20 | 2016-05-25 | 天脉聚源（北京）科技有限公司 | User interactive information configuration method and device for interactive TV system |
| CN105611346A (en) * | 2015-12-20 | 2016-05-25 | 天脉聚源（北京）科技有限公司 | Interactive feedback information configuration method and device for interactive TV system |
| CN105721923A (en) * | 2016-03-21 | 2016-06-29 | 北京正奇联讯科技有限公司 | Television program transmission terminal and interactive information processing method and system during broadcasting |
| CN106713997A (en) * | 2016-12-31 | 2017-05-24 | 天脉聚源（北京）科技有限公司 | Method and device for soliciting user commitment for television program |
| CN106713994A (en) * | 2016-12-31 | 2017-05-24 | 天脉聚源（北京）科技有限公司 | Method and device for generating electronic calendar |
| CN106878795A (en) * | 2016-12-31 | 2017-06-20 | 天脉聚源（北京）科技有限公司 | A kind of method and apparatus for generating electronic calendar |
| CN106897355A (en) * | 2016-12-31 | 2017-06-27 | 天脉聚源（北京）科技有限公司 | Fill interactive method and apparatus |
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| CN105392060A (en) * | 2015-11-24 | 2016-03-09 | 天脉聚源（北京）科技有限公司 | Method and device used for pushing interactive information of interactive television system |
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| CN105407406A (en) * | 2015-11-26 | 2016-03-16 | 天脉聚源（北京）科技有限公司 | Method and device for generating interactive feedback information of interactive TV system |
| CN105407400A (en) * | 2015-11-26 | 2016-03-16 | 天脉聚源（北京）科技有限公司 | Method and device for generating interactive feedback information of interactive television system |
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| CN105592335A (en) * | 2015-12-20 | 2016-05-18 | 天脉聚源（北京）科技有限公司 | Method and device of interactive TV system for configuring interactive information |
| CN105611347A (en) * | 2015-12-20 | 2016-05-25 | 天脉聚源（北京）科技有限公司 | Method and device for configuring interactive information for users of interactive TV system |
| CN105611345A (en) * | 2015-12-20 | 2016-05-25 | 天脉聚源（北京）科技有限公司 | User interactive information configuration method and device for interactive TV system |
| CN105611346A (en) * | 2015-12-20 | 2016-05-25 | 天脉聚源（北京）科技有限公司 | Interactive feedback information configuration method and device for interactive TV system |
| CN105721923A (en) * | 2016-03-21 | 2016-06-29 | 北京正奇联讯科技有限公司 | Television program transmission terminal and interactive information processing method and system during broadcasting |
| CN106713997A (en) * | 2016-12-31 | 2017-05-24 | 天脉聚源（北京）科技有限公司 | Method and device for soliciting user commitment for television program |
| CN106713994A (en) * | 2016-12-31 | 2017-05-24 | 天脉聚源（北京）科技有限公司 | Method and device for generating electronic calendar |
| CN106878795A (en) * | 2016-12-31 | 2017-06-20 | 天脉聚源（北京）科技有限公司 | A kind of method and apparatus for generating electronic calendar |
| CN106897355A (en) * | 2016-12-31 | 2017-06-27 | 天脉聚源（北京）科技有限公司 | Fill interactive method and apparatus |
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Application publication date: 20151028 |