CN105407377A - Method and device for generating interactive feedback information of interactive TV system - Google Patents
Method and device for generating interactive feedback information of interactive TV system Download PDFInfo
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- CN105407377A CN105407377A CN201510835732.7A CN201510835732A CN105407377A CN 105407377 A CN105407377 A CN 105407377A CN 201510835732 A CN201510835732 A CN 201510835732A CN 105407377 A CN105407377 A CN 105407377A
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- information
- interactive
- feedback information
- interactive feedback
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Human Computer Interaction (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a method and a device for generating interactive feedback information of an interactive TV system. The method and the device are used for configuring interactive feedback information in a targeted manner to attract a user to participating in interaction of a TV program through a mobile terminal. The method comprises the following steps of: acquiring response information sent from a user terminal; determining level information of interactive feedback information according to the response information of the user; and configuring the interactive feedback information of the user according to the level information. According to the method, through judgment on the response information of the user participating in interaction, and determination of the level of the interactive feedback information, the interactive feedback information is configured in a targeted manner, and the interaction enthusiasmof the user is improved. It is facilitated thatthe user who watches a TV video acquires interactive information of the TV video through the mobile terminal, the user is attracted to participate in viewing and interaction of the video played by a TV in the video playing process through the TV, so that the rating of the TV program is increased, and the user participation interactivity and the visual experience are improved.
Description
Technical field
The present invention relates to Internet technical field, the method for particularly a kind of interactive feedback information generation of interactive television system and device.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
In the process of televising video, attract user in conjunction with the function of mobile terminal, rating and the interaction of video of participating in televising is a direction of Polarizations for Target Discrimination in Clutter, how specific aim configures interactive feedback information, attracting user to utilize mobile terminal to participate in the interaction of TV programme, is a problem demanding prompt solution.
Summary of the invention
The method that the interactive feedback information that the invention provides a kind of interactive television system generates and device, configure interactive feedback information in order to specific aim, attracts user to utilize mobile terminal to participate in the interaction of TV programme.
The method that the interactive feedback information that the invention provides a kind of interactive television system generates, comprising: obtain the response message that user terminal sends for the interactive information of interactive TV program; According to the response message of described user, determine the class information of described user for the interactive feedback information of described interactive information; According to described class information, configure the interactive feedback information of described user.
Wherein, according to the response message of described user, determine the class information of described user for the interactive feedback information of described interactive information, comprising: when the response message of described user is outstanding rank, determine that the rank of described interactive feedback information is high-level.
Wherein, when the described response message as described user is outstanding rank, determine the rank of described interactive feedback information be high-level after, also comprise: when the class information of described user is high-level, then improve the class information of described interactive feedback information.
Wherein, when the described class information as described user is high-level, then, after improving the class information of described interactive feedback information, also comprise: utilize the class information of described interactive feedback information to generate the identification information of described interactive feedback information.
Wherein, described utilize the class information of described interactive feedback information generate described interactive feedback information identification information after, also comprise: the identification information synthesizing the head image information of described user, interactive feedback information and interactive feedback information.
The device that the present invention also provides a kind of interactive feedback information of interactive television system to generate, comprising: response acquisition module, for obtaining the response message that user terminal sends for the interactive information of interactive TV program; Determination module, for the response message according to described user, determines the class information of described user for the interactive feedback information of described interactive information; Configuration module, for according to described class information, configures the interactive feedback information of described user.
Wherein, described determination module comprises: the first determining unit, for when the response message of described user is outstanding rank, determines that the rank of described interactive feedback information is high-level.
Wherein, also comprise: the first processing unit, for when the class information of described user is high-level, then improve the class information of described interactive feedback information.
Wherein, also comprise: identification generation unit, for the identification information utilizing the class information of described interactive feedback information to generate described interactive feedback information.
Wherein, also comprise: synthesis unit, for the synthesis of the identification information of the head image information of described user, interactive feedback information and interactive feedback information.
The present invention judges by participating in interactive response message to user, and the rank of the interactive feedback information determined for outstanding response message and user class informix, thus configure interactive feedback information pointedly, improve user and participate in interactive enthusiasm.The user being beneficial to the video that watches TV utilizes the interactive information of acquisition for mobile terminal television video, in the process of televising video, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
The schematic flow sheet of the method for the interactive feedback information generation of a kind of interactive television system that Fig. 1 provides for the embodiment of the present invention.
Fig. 2 is the schematic diagram of television video of being added to by interactive signal.
The theory structure schematic diagram of the device of the interactive feedback information generation of a kind of interactive television system that Fig. 3 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
A kind of method that the embodiment of the present invention provides interactive feedback information of interactive television system to generate, see Fig. 1, comprising:
S100 obtains the response message that user terminal sends for the interactive information of interactive TV program;
In interactive television system of the present invention, by interactive information is configured on television video picture, makes user when watching TV video, the interaction of TV programme can be participated in.See Fig. 2, during venues for football are relayed, at the interactive event that the upper left side of video is provided by Nike sponsor, user utilizes mobile phone terminal, also can use any communicating terminal, mobile phone screen shown in Figure 2, participates in the interaction of television video.
Interactive television system receives the response message of the interactive information for interactive TV program that user uses user terminal to send.According to received response message, the interactive feedback information of generating interactive television system.
S200, according to the response message of described user, determines the class information of described user for the interactive feedback information of described interactive information;
According to described response message, determine the class information of described user for the interactive feedback information of described interactive information, can according to predetermined rule, such as, time in response message containing some specific information, determine that described user is a specific rank for the rank of the interactive feedback information of described interactive information, such as, high-level.
S300, according to described class information, configures the interactive feedback information of described user.
According to the class information of determined interactive feedback information, the interactive feedback information that configuration and rank adapt.Such as, be that this user has the membership information entering next round interactive information with the high-level interactive feedback information adapted.
Preferably, according to the response message of described user, determine the class information of described user for the interactive feedback information of described interactive information, comprising: when the response message of described user is outstanding rank, determine that the rank of described interactive feedback information is high-level.
Preferably, when the described response message as described user is outstanding rank, determine the rank of described interactive feedback information be high-level after, also comprise: when the class information of described user is high-level, then improve the rank of described interactive feedback information.
The rank of described interactive feedback information is determined in conjunction with the class information of described user and response message.
Preferably, when the described class information as described user is high-level, then, after improving the rank of described interactive feedback information, also comprise: utilize the class information of described interactive feedback information to generate the identification information of described interactive feedback information.
The interactive feedback information of each rank is made to have corresponding characteristic indication, such as, five-star mark, middle rank mark and rudimentary mark.
Preferably, described utilize the class information of described interactive feedback information generate described interactive feedback information identification information after, also comprise: the identification information synthesizing the head image information of described user, interactive feedback information and interactive feedback information.
Synthesize various information and form interactive feedback information, make the informative of interactive feedback information.
The method that the embodiment of the present invention provides judges by participating in interactive response message to user, and the rank of the interactive feedback information determined for outstanding response message and user class informix, thus configure interactive feedback information pointedly, improve user and participate in interactive enthusiasm.The user being beneficial to the video that watches TV utilizes the interactive information of acquisition for mobile terminal television video, in the process of televising video, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
The device that the embodiment of the present invention also provides a kind of interactive feedback information of interactive television system to generate, see Fig. 3, comprising: response acquisition module 31, for obtaining the response message that user terminal sends for the interactive information of interactive TV program; Determination module 32, for the response message according to described user, determines the class information of described user for the interactive feedback information of described interactive information; Configuration module 33, for according to described class information, configures the interactive feedback information of described user.
Preferably, determination module 32 comprises: the first determining unit, for when the response message of described user is outstanding rank, determines that the rank of described interactive feedback information is high-level.
Preferably, determination module 32 also comprises: the first processing unit, for when the class information of described user is high-level, then improves the class information of described interactive feedback information.
Preferably, determination module 32 also comprises: identification generation unit, for the identification information utilizing the class information of described interactive feedback information to generate described interactive feedback information.
Preferably, determination module 32 also comprises: synthesis unit, for the synthesis of the identification information of the head image information of described user, interactive feedback information and interactive feedback information.
The present embodiment is the device embodiment of corresponding said method embodiment, specifically implements see foregoing description, at this, repeats no more.
The device that the embodiment of the present invention provides judges by participating in interactive response message to user, and the rank of the interactive feedback information determined for outstanding response message and user class informix, thus configure interactive feedback information pointedly, improve user and participate in interactive enthusiasm.The user being beneficial to the video that watches TV utilizes the interactive information of acquisition for mobile terminal television video, in the process of televising video, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. a method for the interactive feedback information generation of interactive television system, is characterized in that, comprising:
Obtain the response message that user terminal sends for the interactive information of interactive TV program;
According to the response message of described user, determine the class information of described user for the interactive feedback information of described interactive information;
According to described class information, configure the interactive feedback information of described user.
2. the method for claim 1, is characterized in that, according to the response message of described user, determines the class information of described user for the interactive feedback information of described interactive information, comprising:
When the response message of described user is outstanding rank, determine that the rank of described interactive feedback information is high-level.
3. method as claimed in claim 2, is characterized in that, when the described response message as described user is outstanding rank, determine the rank of described interactive feedback information be high-level after, also comprise:
When the class information of described user is high-level, then improve the class information of described interactive feedback information.
4. method as claimed in claim 3, is characterized in that, when the described class information as described user is high-level, then, after improving the class information of described interactive feedback information, also comprise:
The class information of described interactive feedback information is utilized to generate the identification information of described interactive feedback information.
5. method as claimed in claim 4, is characterized in that, describedly utilizes after the class information of described interactive feedback information generates the identification information of described interactive feedback information, also comprises:
Synthesize the identification information of the head image information of described user, interactive feedback information and interactive feedback information.
6. a device for the interactive feedback information generation of interactive television system, is characterized in that, comprising:
Response acquisition module, for obtaining the response message that user terminal sends for the interactive information of interactive TV program;
Determination module, for the response message according to described user, determines the class information of described user for the interactive feedback information of described interactive information;
Configuration module, for according to described class information, configures the interactive feedback information of described user.
7. device as claimed in claim 6, it is characterized in that, described determination module comprises:
First determining unit, for when the response message of described user is outstanding rank, determines that the rank of described interactive feedback information is high-level.
8. device as claimed in claim 7, is characterized in that, also comprise:
First processing unit, for when the class information of described user is high-level, then improves the class information of described interactive feedback information.
9. device as claimed in claim 8, is characterized in that, also comprise:
Identification generation unit, for the identification information utilizing the class information of described interactive feedback information to generate described interactive feedback information.
10. device as claimed in claim 9, is characterized in that, also comprise:
Synthesis unit, for the synthesis of the identification information of the head image information of described user, interactive feedback information and interactive feedback information.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510835732.7A CN105407377A (en) | 2015-11-26 | 2015-11-26 | Method and device for generating interactive feedback information of interactive TV system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510835732.7A CN105407377A (en) | 2015-11-26 | 2015-11-26 | Method and device for generating interactive feedback information of interactive TV system |
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| CN105407377A true CN105407377A (en) | 2016-03-16 |
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| CN201510835732.7A Pending CN105407377A (en) | 2015-11-26 | 2015-11-26 | Method and device for generating interactive feedback information of interactive TV system |
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2015
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Patent Citations (7)
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| US20020143901A1 (en) * | 2001-04-03 | 2002-10-03 | Gtech Rhode Island Corporation | Interactive media response processing system |
| CN103065110A (en) * | 2012-12-20 | 2013-04-24 | 华南理工大学 | On-line question and answer method and system towards wireless radio frequency mobile terminal |
| CN103414630A (en) * | 2013-08-28 | 2013-11-27 | 腾讯科技（深圳）有限公司 | Network interactive method and relative device and communication system |
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