CN105407406A - Method and device for generating interactive feedback information of interactive TV system - Google Patents
Method and device for generating interactive feedback information of interactive TV system Download PDFInfo
- Publication number
- CN105407406A CN105407406A CN201510836352.5A CN201510836352A CN105407406A CN 105407406 A CN105407406 A CN 105407406A CN 201510836352 A CN201510836352 A CN 201510836352A CN 105407406 A CN105407406 A CN 105407406A
- Authority
- CN
- China
- Prior art keywords
- interactive
- information
- feedback information
- user
- response message
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4758—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Human Computer Interaction (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a method and a device for generating interactive feedback information of an interactive TV system. The method and the device are used for configuring interactive feedback information in a targeted manner to attract a user to participating in interaction of a TV program through a mobile terminal. The method comprises: acquiring response information sent from a user terminal aiming at interactive information of the interactive TV program; and determining interactive feedback information of the user aiming at the interactive information. According to the method, the response information that the user participates in interaction is judged, and interactive feedback information with an identification feature is generated aiming at excellent response information, so that the interactive feedback information can be configured in a targeted manner, and the interaction participation activeness of the user is improved. By use of the user who watches a TV video to acquire interactive information of the TV video through the mobile terminal, the user is attracted to participating in viewing and interaction of the video played by a TV in the video playing process through the TV, so that the rating of the TV program is increased, and the user participation interactivity and the visual experience are improved.
Description
Technical field
The present invention relates to Internet technical field, the method for particularly a kind of interactive feedback information generation of interactive television system and device.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
In the process of televising video, attract user in conjunction with the function of mobile terminal, rating and the interaction of video of participating in televising is a direction of Polarizations for Target Discrimination in Clutter, how specific aim configures interactive feedback information, attracting user to utilize mobile terminal to participate in the interaction of TV programme, is a problem demanding prompt solution.
Summary of the invention
The method that the interactive feedback information that the invention provides a kind of interactive television system generates and device, configure interactive feedback information in order to specific aim, attracts user to utilize mobile terminal to participate in the interaction of TV programme.
The method that the interactive feedback information that the invention provides a kind of interactive television system generates, comprising: obtain the response message that user terminal sends for the interactive information of interactive TV program; According to described response message, determine the interactive feedback information of described user for described interactive information.
Wherein, described according to described response message, determine the interactive feedback information of described user for described interactive information, comprising: when described response message is outstanding rank, determine that described interactive feedback information is the first feedback information.
Wherein, described when described response message is outstanding rank, after determining that described interactive feedback information is the first feedback information, also comprise: for described first feedback information configures the first identification information.
Wherein, described is, after described first feedback information configures the first identification information, also comprise: the head image information obtaining described user; Synthesize described first feedback information, the first identification information and head image information.
Wherein, after described first feedback information of described synthesis, the first identification information and head image information, also comprise: be described composite signal configuration concealed information.
The device that the present invention also provides a kind of interactive feedback information of interactive television system to generate, comprising: response acquisition module, for obtaining the response message that user terminal sends for the interactive information of interactive TV program; Feedback determination module, for according to described response message, determines the interactive feedback information of described user for described interactive information.
Wherein, described feedback determination module comprises: determining unit, for when described response message is outstanding rank, determines that described interactive feedback information is the first feedback information.
Wherein, also comprise: the first dispensing unit, for configuring the first identification information for described first feedback information.
Wherein, also comprise: acquiring unit, for obtaining the head image information of described user; Synthesis unit, for the synthesis of described first feedback information, the first identification information and head image information.
Wherein, after described first feedback information of described synthesis, the first identification information and head image information, also comprise: the second dispensing unit, for being described composite signal configuration concealed information.
The present invention judges by participating in interactive response message to user, and generates the interactive feedback information with identification characteristics for outstanding response message, thus configures interactive feedback information pointedly, improves user and participates in interactive enthusiasm.The user being beneficial to the video that watches TV utilizes the interactive information of acquisition for mobile terminal television video, in the process of televising video, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
The schematic flow sheet of the method for the interactive feedback information generation of a kind of interactive television system that Fig. 1 provides for the embodiment of the present invention.
Fig. 2 is the schematic diagram of television video of being added to by interactive signal.
The theory structure schematic diagram of the device of the interactive feedback information generation of a kind of interactive television system that Fig. 3 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
A kind of method that the embodiment of the present invention provides interactive feedback information of interactive television system to generate, see Fig. 1, comprising:
S100 obtains the response message that user terminal sends for the interactive information of interactive TV program;
In interactive television system of the present invention, by interactive information is configured on television video picture, makes user when watching TV video, the interaction of TV programme can be participated in.See Fig. 2, during venues for football are relayed, at the interactive event that the upper left side of video is provided by Nike sponsor, user utilizes mobile phone terminal, also can use any communicating terminal, mobile phone screen shown in Figure 2, participates in the interaction of television video.
Interactive television system receives the response message of the interactive information for interactive TV program that user uses user terminal to send.According to received response message, the interactive feedback information of generating interactive television system.
S200, according to described response message, determines the interactive feedback information of described user for described interactive information.
According to described response message, determine the interactive feedback information of described user for described interactive information, such as, the information such as the marking of praise information, incentive message, participation.
Preferably, described according to described response message, determine the interactive feedback information of described user for described interactive information, comprising: when described response message is outstanding rank, determine that described interactive feedback information is the first feedback information.
User for outstanding response message makes the interactive feedback information with mark meaning.
Preferably, described when described response message is outstanding rank, after determining that described interactive feedback information is the first feedback information, also comprise: for described first feedback information configures the first identification information.
The interactive feedback information tool characteristic indication of the user making response message outstanding, such as, NO.1.
Preferably, described is, after described first feedback information configures the first identification information, also comprise: the head image information obtaining described user; Synthesize described first feedback information, the first identification information and head image information.
For the user that response message is outstanding makes the interactive feedback information synthesizing various information.
Preferably, after described first feedback information of described synthesis, the first identification information and head image information, also comprise: be described composite signal configuration concealed information.
By being described composite signal configuration concealed information, the interactive feedback information that user is received has safe and reliable feature, can be used as the credential information obtaining prize.
The method that the embodiment of the present invention provides judges by participating in interactive response message to user, and the interactive feedback information with identification characteristics is generated for outstanding response message, thus configure interactive feedback information pointedly, improve user and participate in interactive enthusiasm.The user being beneficial to the video that watches TV utilizes the interactive information of acquisition for mobile terminal television video, in the process of televising video, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
The device that the embodiment of the present invention also provides a kind of interactive feedback information of interactive television system to generate, see Fig. 3, comprising: response acquisition module 31, for obtaining the response message that user terminal sends for the interactive information of interactive TV program; Feedback determination module 32, for according to described response message, determines the interactive feedback information of described user for described interactive information.
Preferably, feedback determination module 32 comprises: determining unit, for when described response message is outstanding rank, determines that described interactive feedback information is the first feedback information.
Preferably, feedback determination module 32 also comprises: the first dispensing unit, for configuring the first identification information for described first feedback information.
Preferably, feedback determination module 32 also comprises: acquiring unit, for obtaining the head image information of described user; Synthesis unit, for the synthesis of described first feedback information, the first identification information and head image information.
Preferably, feedback determination module 32 also comprises: the second dispensing unit, for being described composite signal configuration concealed information.
The present embodiment is the device embodiment of corresponding said method embodiment, specifically implements see foregoing description, at this, repeats no more.
The device that the embodiment of the present invention provides judges by participating in interactive response message to user, and the interactive feedback information with identification characteristics is generated for outstanding response message, thus configure interactive feedback information pointedly, improve user and participate in interactive enthusiasm.The user being beneficial to the video that watches TV utilizes the interactive information of acquisition for mobile terminal television video, in the process of televising video, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. a method for the interactive feedback information generation of interactive television system, is characterized in that, comprising:
Obtain the response message that user terminal sends for the interactive information of interactive TV program;
According to described response message, determine the interactive feedback information of described user for described interactive information.
2. the method for claim 1, is characterized in that, described according to described response message, determines the interactive feedback information of described user for described interactive information, comprising:
When described response message is outstanding rank, determine that described interactive feedback information is the first feedback information.
3. method as claimed in claim 2, is characterized in that, described when described response message is outstanding rank, after determining that described interactive feedback information is the first feedback information, also comprises:
For described first feedback information configures the first identification information.
4. method as claimed in claim 2, is characterized in that, described is, after described first feedback information configures the first identification information, also comprise:
Obtain the head image information of described user;
Synthesize described first feedback information, the first identification information and head image information.
5. method as claimed in claim 4, is characterized in that, after described first feedback information of described synthesis, the first identification information and head image information, also comprise:
For described composite signal configuration concealed information.
6. a device for the interactive feedback information generation of interactive television system, is characterized in that, comprising:
Response acquisition module, for obtaining the response message that user terminal sends for the interactive information of interactive TV program;
Feedback determination module, for according to described response message, determines the interactive feedback information of described user for described interactive information.
7. device as claimed in claim 6, it is characterized in that, described feedback determination module comprises:
Determining unit, for when described response message is outstanding rank, determines that described interactive feedback information is the first feedback information.
8. device as claimed in claim 7, is characterized in that, also comprise:
First dispensing unit, for configuring the first identification information for described first feedback information.
9. device as claimed in claim 8, is characterized in that, also comprise:
Acquiring unit, for obtaining the head image information of described user;
Synthesis unit, for the synthesis of described first feedback information, the first identification information and head image information.
10. device as claimed in claim 9, is characterized in that, after described first feedback information of described synthesis, the first identification information and head image information, also comprise:
Second dispensing unit, for being described composite signal configuration concealed information.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510836352.5A CN105407406A (en) | 2015-11-26 | 2015-11-26 | Method and device for generating interactive feedback information of interactive TV system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510836352.5A CN105407406A (en) | 2015-11-26 | 2015-11-26 | Method and device for generating interactive feedback information of interactive TV system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN105407406A true CN105407406A (en) | 2016-03-16 |
Family
ID=55472609
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510836352.5A Pending CN105407406A (en) | 2015-11-26 | 2015-11-26 | Method and device for generating interactive feedback information of interactive TV system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN105407406A (en) |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20020143901A1 (en) * | 2001-04-03 | 2002-10-03 | Gtech Rhode Island Corporation | Interactive media response processing system |
| CN102917255A (en) * | 2012-11-06 | 2013-02-06 | 郝晓伟 | Interaction method and system of mobile terminal and television program |
| CN103634681A (en) * | 2013-11-29 | 2014-03-12 | 腾讯科技(成都)有限公司 | Method, device, client end, server and system for live broadcasting interaction |
| CN104093079A (en) * | 2014-05-29 | 2014-10-08 | 腾讯科技（深圳）有限公司 | Interactive method based on multimedia programs, terminal, server and system |
| CN105007515A (en) * | 2015-07-27 | 2015-10-28 | 天脉聚源（北京）科技有限公司 | Method and device for generating interaction feedback information of interaction television system |
| CN105100918A (en) * | 2015-08-29 | 2015-11-25 | 天脉聚源（北京）科技有限公司 | Method and device for displaying interaction result |
-
2015
- 2015-11-26 CN CN201510836352.5A patent/CN105407406A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20020143901A1 (en) * | 2001-04-03 | 2002-10-03 | Gtech Rhode Island Corporation | Interactive media response processing system |
| CN102917255A (en) * | 2012-11-06 | 2013-02-06 | 郝晓伟 | Interaction method and system of mobile terminal and television program |
| CN103634681A (en) * | 2013-11-29 | 2014-03-12 | 腾讯科技(成都)有限公司 | Method, device, client end, server and system for live broadcasting interaction |
| CN104093079A (en) * | 2014-05-29 | 2014-10-08 | 腾讯科技（深圳）有限公司 | Interactive method based on multimedia programs, terminal, server and system |
| CN105007515A (en) * | 2015-07-27 | 2015-10-28 | 天脉聚源（北京）科技有限公司 | Method and device for generating interaction feedback information of interaction television system |
| CN105100918A (en) * | 2015-08-29 | 2015-11-25 | 天脉聚源（北京）科技有限公司 | Method and device for displaying interaction result |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN105007515A (en) | Method and device for generating interaction feedback information of interaction television system | |
| CN105392058A (en) | Method and device for generating interactive information by interactive television system | |
| CN105072477A (en) | Method and device for generating interactive feedback information of interactive TV system | |
| CN105491405A (en) | Method and device for interactive television program recommendation of television interactive system | |
| CN105007517A (en) | Method and device for generating interactive information of interactive television system | |
| CN105407390A (en) | Method and device for recommending television programs for interactive television system | |
| CN105407405A (en) | Method and device for configuring interactive information of interactive TV system | |
| CN105072497A (en) | Method and device for generating interactive TV video signal | |
| CN105187934A (en) | Terminal platform for television interactive system | |
| CN105392062A (en) | Method and device for pushing interactive information of interactive television system | |
| CN105007513A (en) | Method and device for configuring interactive information for television program | |
| CN105228015A (en) | A kind of method and device configuring TV interaction systems guidance information | |
| CN105392063A (en) | Method and device for configuring interactive information of interactive television system | |
| CN105392059A (en) | Method and device for synchronous display of interactive information of interactive television system | |
| CN105407406A (en) | Method and device for generating interactive feedback information of interactive TV system | |
| CN105407401A (en) | Method and device for generating interactive feedback information of interactive television system | |
| CN105407377A (en) | Method and device for generating interactive feedback information of interactive TV system | |
| CN105407396A (en) | Interaction information generating method and device of interactive television system | |
| CN105407403A (en) | Method and device for configuring interactive information of interactive television system | |
| CN105451047A (en) | Interactive information configuration method and device for interactive television system | |
| CN105163166A (en) | Method and device for pushing interactive information of interactive television system | |
| CN105228022A (en) | A kind of method of interactive information feedback of interactive television system and device | |
| CN105187932A (en) | Method and system for generating interactive TV video | |
| CN105472466A (en) | Interactive television system interaction information classification pushing method and apparatus thereof | |
| CN105307042A (en) | Method and device for setting interactive information for television interactive system |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20160316 |
|
| RJ01 | Rejection of invention patent application after publication |