CN105472466A - Interactive television system interaction information classification pushing method and apparatus thereof - Google Patents
Interactive television system interaction information classification pushing method and apparatus thereof Download PDFInfo
- Publication number
- CN105472466A CN105472466A CN201510823198.8A CN201510823198A CN105472466A CN 105472466 A CN105472466 A CN 105472466A CN 201510823198 A CN201510823198 A CN 201510823198A CN 105472466 A CN105472466 A CN 105472466A
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- China
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- information
- user terminal
- push
- interactive
- user
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Human Computer Interaction (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses an interactive television system interaction information classification pushing method and an apparatus thereof. The method and the apparatus are used to specifically push interactive information and attract a user to use a mobile terminal to participate in interaction of a television program. The method comprises the following steps of acquiring television program information which the interaction information belongs to; according to the television program information, determining a user terminal which needs to be pushed; and sending the interaction information to the determined user terminal. Through playing time information of television program information and classification information, the user terminal which is pushed in advance is determined so that the interaction information is specifically pushed and the user is attracted to use the mobile terminal to participate in the interaction of the television program. A powerful data support is provided for television interaction so that watching people of the television program participates in the television program through knowing the interaction information during television video playing process; the user is attracted to participate in the interaction of a television playing video; an audience rating of the television program is increased; and user participation interactivity and a visual sense experience are improved.
Description
Technical field
The present invention relates to Internet technical field, the method for particularly a kind of interactive television system interactive information classification propelling movement and device.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
In the process of televising video, attract user in conjunction with the function of mobile terminal, rating and the interaction of video of participating in televising is a direction of Polarizations for Target Discrimination in Clutter, how to push interactive information targetedly, attracting user to utilize mobile terminal to participate in the interaction of TV programme, is a problem demanding prompt solution.
Summary of the invention
The invention provides method and the device of a kind of interactive television system interactive information classification propelling movement, in order to push interactive information targetedly, attract user to utilize mobile terminal to participate in the interaction of TV programme.
The invention provides the method that the classification of a kind of interactive television system interactive information pushes, comprising: obtain the TV program information belonging to interactive information; According to described TV program information, determine the user terminal that will push; Described interactive information is sent to determined user terminal.
Wherein, described according to described TV program information, determine the user terminal that will push, comprising: the classification information obtaining described TV program information; Determine population ages's information that the audience ratings of the TV programme of described classification information is the highest; The user terminal that will push is determined according to described age information.
Wherein, described according to described TV program information, determine the user terminal that will push, comprising: the reproduction time information obtaining described TV program information; Determine population ages's information that in described reproduction time, audience ratings is the highest; The user terminal that will push is determined according to described age information.
Wherein, described according to described TV program information, determine the user terminal that will push, comprising: the class information obtaining described TV program information; According to described class information, determine the user class information that will push; According to described class information, determine the user terminal that will push.
Wherein, described classification information at least comprises physical culture, geography, history, literature and/or entertainment information.
The device that the present invention also provides a kind of interactive television system interactive information to classify propelling movement, comprising: data obtaining module, for obtaining the TV program information belonging to interactive information; Terminal deciding module, for according to described TV program information, determines the user terminal that will push; Sending module, for sending to determined user terminal by described interactive information.
Wherein, described terminal deciding module comprises: the first acquiring unit, for obtaining the classification information of described TV program information; Fisrt feature unit, population ages's information that the audience ratings for the TV programme determining described classification information is the highest; First determining unit, for the user terminal determining to push according to described age information.
Wherein, described terminal deciding module comprises: second acquisition unit, for obtaining the reproduction time information of described TV program information; Second feature unit, for the population ages's information determining that in described reproduction time, audience ratings is the highest; Second determining unit, for the user terminal determining to push according to described age information.
Wherein, described terminal deciding module comprises: the 3rd acquiring unit, for obtaining the class information of described TV program information; Third feature unit, for according to described class information, determines the user class information that will push; 3rd determining unit, for according to described class information, determines the user terminal that will push.
The present invention by the reproduction time information of TV program information, classification information, determine the pre-user terminal pushed, thus push interactive information targetedly, attract user to utilize mobile terminal to participate in the interaction of TV programme.For TV interaction provides powerful Data support.Improve the enthusiasm participating in interactive project, be convenient to the rating crowd of TV programme in the process of televising video, the interaction of TV programme is participated in by understanding interactive information, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
The schematic flow sheet of the method that a kind of interactive television system interactive information classification that Fig. 1 provides for the embodiment of the present invention pushes.
Fig. 2 is the schematic diagram of television video of being added to by interactive signal.
The theory structure schematic diagram of the device that a kind of interactive television system interactive information classification that Fig. 3 provides for the embodiment of the present invention pushes.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
A kind of method that the embodiment of the present invention provides interactive television system interactive information to classify propelling movement, see Fig. 1, comprising:
S100 obtains the TV program information belonging to interactive information;
In interactive television system of the present invention, by interactive information is configured on television video picture, makes user when watching TV video, the interaction of TV programme can be participated in.See Fig. 2, during venues for football are relayed, at the interactive event that the upper left side of video is provided by Nike sponsor, user utilizes mobile phone terminal, also can use any communicating terminal, mobile phone screen shown in Figure 2, participates in the interaction of television video.
Interactive television system is generally interactive TV program and configures several interactive event (interactive information), by interactive TV program, can predict the rating situation of this program, according to predicted rating condition information, determine the propelling movement of interactive information.
S200, according to described TV program information, determines the user terminal that will push;
According to described TV program information, such as, the information such as reproduction time information, classification of program determines the user terminal that will push.
Described interactive information is sent to determined user terminal by S300.
The interactive information of described TV programme is sent to determined user terminal.
Preferably, described according to described TV program information, determine the user terminal that will push, comprising: the classification information obtaining described TV program information; Determine population ages's information that the audience ratings of the TV programme of described classification information is the highest; The user terminal that will push is determined according to described age information.
Preferably, described according to described TV program information, determine the user terminal that will push, comprising: the reproduction time information obtaining described TV program information; Determine population ages's information that in described reproduction time, audience ratings is the highest; The user terminal that will push is determined according to described age information.
Preferably, described according to described TV program information, determine the user terminal that will push, comprising: the class information obtaining described TV program information; According to described class information, determine the user class information that will push; According to described class information, determine the user terminal that will push.
In interactive television system, pre-set the corresponding relation of TV programme class information and user class information.Corresponding user class information is determined by the class information of TV programme.
Preferably, described classification information at least comprises physical culture, geography, history, literature and/or entertainment information.
The method that the embodiment of the present invention provides by the reproduction time information of TV program information, classification information, determine the pre-user terminal pushed, thus push interactive information targetedly, attract user to utilize mobile terminal to participate in the interaction of TV programme.For TV interaction provides powerful Data support.Improve the enthusiasm participating in interactive project, be convenient to the rating crowd of TV programme in the process of televising video, the interaction of TV programme is participated in by understanding interactive information, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
The device that the embodiment of the present invention also provides a kind of interactive television system interactive information to classify propelling movement, see Fig. 3, comprising: data obtaining module 31, for obtaining the TV program information belonging to interactive information; Terminal deciding module 32, for according to described TV program information, determines the user terminal that will push; Sending module 33, for sending to determined user terminal by described interactive information.
Preferably, terminal deciding module 32 comprises: the first acquiring unit, for obtaining the classification information of described TV program information; Fisrt feature unit, population ages's information that the audience ratings for the TV programme determining described classification information is the highest; First determining unit, for the user terminal determining to push according to described age information.
Preferably, terminal deciding module 32 comprises: second acquisition unit, for obtaining the reproduction time information of described TV program information; Second feature unit, for the population ages's information determining that in described reproduction time, audience ratings is the highest; Second determining unit, for the user terminal determining to push according to described age information.
Preferably, terminal deciding module 32 comprises: the 3rd acquiring unit, for obtaining the class information of described TV program information; Third feature unit, for according to described class information, determines the user class information that will push; 3rd determining unit, for according to described class information, determines the user terminal that will push.
The present embodiment is the device embodiment of corresponding said method, and the concrete description implementing to implement see said method, at this, repeats no more.
The device that the embodiment of the present invention provides by the reproduction time information of TV program information, classification information, determine the pre-user terminal pushed, thus push interactive information targetedly, attract user to utilize mobile terminal to participate in the interaction of TV programme.For TV interaction provides powerful Data support.Improve the enthusiasm participating in interactive project, be convenient to the rating crowd of TV programme in the process of televising video, the interaction of TV programme is participated in by understanding interactive information, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (9)
1. a method for interactive television system interactive information classification propelling movement, is characterized in that, comprising:
Obtain the TV program information belonging to interactive information;
According to described TV program information, determine the user terminal that will push;
Described interactive information is sent to determined user terminal.
2. the method for claim 1, is characterized in that, described according to described TV program information, determines the user terminal that will push, comprising:
Obtain the classification information of described TV program information;
Determine population ages's information that the audience ratings of the TV programme of described classification information is the highest;
The user terminal that will push is determined according to described age information.
3. method as claimed in claim 2, is characterized in that, described according to described TV program information, determines the user terminal that will push, comprising:
Obtain the reproduction time information of described TV program information;
Determine population ages's information that in described reproduction time, audience ratings is the highest;
The user terminal that will push is determined according to described age information.
4. method as claimed in claim 2, is characterized in that, described according to described TV program information, determines the user terminal that will push, comprising:
Obtain the class information of described TV program information;
According to described class information, determine the user class information that will push;
According to described class information, determine the user terminal that will push.
5. method as claimed in claim 2, it is characterized in that, described classification information at least comprises physical culture, geography, history, literature and/or entertainment information.
6. a device for interactive television system interactive information classification propelling movement, is characterized in that, comprising:
Data obtaining module, for obtaining the TV program information belonging to interactive information;
Terminal deciding module, for according to described TV program information, determines the user terminal that will push;
Sending module, for sending to determined user terminal by described interactive information.
7. device as claimed in claim 6, it is characterized in that, described terminal deciding module comprises:
First acquiring unit, for obtaining the classification information of described TV program information;
Fisrt feature unit, population ages's information that the audience ratings for the TV programme determining described classification information is the highest;
First determining unit, for the user terminal determining to push according to described age information.
8. device as claimed in claim 6, it is characterized in that, described terminal deciding module comprises:
Second acquisition unit, for obtaining the reproduction time information of described TV program information;
Second feature unit, for the population ages's information determining that in described reproduction time, audience ratings is the highest;
Second determining unit, for the user terminal determining to push according to described age information.
9. device as claimed in claim 6, it is characterized in that, described terminal deciding module comprises:
3rd acquiring unit, for obtaining the class information of described TV program information;
Third feature unit, for according to described class information, determines the user class information that will push;
3rd determining unit, for according to described class information, determines the user terminal that will push.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510823198.8A CN105472466A (en) | 2015-11-24 | 2015-11-24 | Interactive television system interaction information classification pushing method and apparatus thereof |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201510823198.8A CN105472466A (en) | 2015-11-24 | 2015-11-24 | Interactive television system interaction information classification pushing method and apparatus thereof |
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| CN105472466A true CN105472466A (en) | 2016-04-06 |
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| CN201510823198.8A Pending CN105472466A (en) | 2015-11-24 | 2015-11-24 | Interactive television system interaction information classification pushing method and apparatus thereof |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2018032188A1 (en) * | 2016-08-14 | 2018-02-22 | 阮元 | Method and server for pushing information to vehicle-mounted device according to user habit |
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Application publication date: 20160406 |