CN105120319A - Method for pushing interaction information of television interaction system - Google Patents
Method for pushing interaction information of television interaction system Download PDFInfo
- Publication number
- CN105120319A CN105120319A CN201510523816.7A CN201510523816A CN105120319A CN 105120319 A CN105120319 A CN 105120319A CN 201510523816 A CN201510523816 A CN 201510523816A CN 105120319 A CN105120319 A CN 105120319A
- Authority
- CN
- China
- Prior art keywords
- application server
- television
- incentive message
- message
- television video
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Human Computer Interaction (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a method for pushing interaction information of a television interaction system. The method is used for attracting users to participate in watching and interaction of television video playing in the process of television video playing. The method includes: a response message interacting with a television video frame is pushed to an application server via a user terminal; and the application server sends reward information to the user terminal. According to the method, the interaction information is configured to television video contents via the generation of the interaction information, users watching the television video employs mobile terminals to obtain the interaction information of the television video, in this way, in the process of television video playing, a striking bearing window and motivation information are configured for the interaction information, the users are attracted to participate in the watching and interaction of television video playing, the ratings of television programs is increased, and the interactivity of user participation and visual experience are enhanced.
Description
Technical field
The present invention relates to Internet technical field, particularly a kind of TV interaction systems pushes the method for interactive information.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
How in the process of televising video, attract user in conjunction with the function of mobile terminal, rating and the interaction of the video that participates in televising are problem demanding prompt solutions in Polarizations for Target Discrimination in Clutter process.
Summary of the invention
The invention provides a kind of TV interaction systems and push the method for interactive information, in order in the process of televising video, attract user to participate in televising the rating of video with interactive.
The invention provides a kind of method that TV interaction systems pushes interactive information, comprising: by user terminal, the response message with television video picture interaction is pushed to application server; Described application server sends incentive message to described user terminal.
Wherein, described by user terminal, the response message with television video picture interaction is pushed to application server, comprises: utilize the interactive information on the third party application scanning television video picture on described user terminal; Application server, according to described interactive information, sends participation information to described user terminal; According to described participation information, the response message of correspondence is sent to application server by user; Wherein, described application server comprises to described user terminal transmission incentive message: described application server, according to described response message, sends incentive message.
Wherein, described application server, to after described user terminal sends incentive message, also comprises: described incentive message is sent to television control centre by described application server; Described incentive message is configured on television video picture by described television control centre.
Wherein, described incentive message is sent to television control centre by described application server, comprising: generate cover described television video picture comprises the overlay image of described incentive message; By the video and graph compound of described overlay image and described television video content.
Wherein, described incentive message at least comprises Word message.
Wherein, described incentive message at least comprises image information.
Wherein, described incentive message at least comprises audio-frequency information.
Wherein, described application server also comprises before described incentive message is sent to television control centre: obtain the identification image participating in interactive user; By described identification image synthesis in described incentive message.
Wherein, described by after the synthesis of described identification image is in described incentive message, also comprise: be described incentive message configuration decorative picture.
The present invention is by generating interactive information, and interactive information is configured on television video content, the user of video of watching TV utilizes the interactive information of acquisition for mobile terminal television video, so that in the process of televising video, by configuring eye-catching carrying window and excitation information for interactive information, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
The schematic flow sheet of the method for a kind of TV interaction systems propelling movement interactive information that Fig. 1 provides for the embodiment of the present invention;
Schematic diagram is rewarded in the participation interaction that Fig. 2 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
The embodiment of the present invention provides a kind of TV interaction systems to push the method for interactive information, see Fig. 1, comprising:
Response message with television video picture interaction, by user terminal, is pushed to application server by S100;
Interactive information management platform is stored in application server, interactive information is sent to television content server, television content server sends interactive information to television video control centre, interactive information is configured on television video picture by television video control centre, user, when watching TV video, utilizes the response message of mobile terminal and television video picture interaction to be pushed to application server.
Application server described in S200 sends incentive message to described user terminal.
For the user participated in configures award image, or be that the certain user participated in configures award image, see Fig. 2.
Preferably, described by user terminal, the response message with television video picture interaction is pushed to application server, comprises: utilize the interactive information on the third party application scanning television video picture on described user terminal; Application server, according to described interactive information, sends participation information to described user terminal; According to described participation information, the response message of correspondence is sent to application server by user; Wherein, described application server comprises to described user terminal transmission incentive message: described application server, according to described response message, sends incentive message.
Preferably, described application server, to after described user terminal sends incentive message, also comprises: described incentive message is sent to television control centre by described application server; Described incentive message is configured on television video picture by described television control centre.
Specifically comprise: generate cover described television video picture comprises the overlay image of described incentive message; By the video and graph compound of described overlay image and described television video content.
Described incentive message at least comprises Word message, and such as, eye-catching word or picture cues, maybe send to television video picture by the audio-frequency information of award.
Preferably, described application server also comprises before described incentive message is sent to television control centre: obtain the identification image participating in interactive user; By described identification image synthesis in described incentive message.
Preferably: be described incentive message configuration decorative picture.
Also can generate the overlay image covering and described television video picture comprises described decorative picture; By the video and graph compound of described overlay image and described television video content.Be configured on television video picture by television control centre.
Method provided by the invention is by generating interactive information, and interactive information is configured on television video content, the user of video of watching TV utilizes the interactive information of acquisition for mobile terminal television video, so that in the process of televising video, by configuring eye-catching carrying window and excitation information for interactive information, attract user to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience that user participates in.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (9)
1. TV interaction systems pushes a method for interactive information, it is characterized in that, comprising:
By user terminal, the response message with television video picture interaction is pushed to application server;
Described application server sends incentive message to described user terminal.
2. the method for claim 1, is characterized in that, described by user terminal, the response message with television video picture interaction is pushed to application server, comprises:
Utilize the interactive information on the third party application scanning television video picture on described user terminal;
Application server, according to described interactive information, sends participation information to described user terminal;
According to described participation information, the response message of correspondence is sent to application server by user;
Wherein, described application server comprises to described user terminal transmission incentive message:
Described application server, according to described response message, sends incentive message.
3. the method for claim 1, is characterized in that, described application server, to after described user terminal sends incentive message, also comprises:
Described incentive message is sent to television control centre by described application server;
Described incentive message is configured on television video picture by described television control centre.
4. method as claimed in claim 3, it is characterized in that, described incentive message is sent to television control centre by described application server, comprising:
Generate cover described television video picture comprises the overlay image of described incentive message;
By the video and graph compound of described overlay image and described television video content.
5. the method for claim 1, is characterized in that, described incentive message at least comprises Word message.
6. the method for claim 1, is characterized in that, described incentive message at least comprises image information.
7. the method for claim 1, is characterized in that, described incentive message at least comprises audio-frequency information.
8. method as claimed in claim 3, it is characterized in that, described application server also comprises before described incentive message is sent to television control centre:
Obtain the identification image participating in interactive user;
By described identification image synthesis in described incentive message.
9. method as claimed in claim 4, is characterized in that, described by after described identification image synthesis is in described incentive message, also comprises:
For described incentive message configuration decorative picture.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510523816.7A CN105120319A (en) | 2015-08-24 | 2015-08-24 | Method for pushing interaction information of television interaction system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510523816.7A CN105120319A (en) | 2015-08-24 | 2015-08-24 | Method for pushing interaction information of television interaction system |
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| Publication Number | Publication Date |
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| CN105120319A true CN105120319A (en) | 2015-12-02 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
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| CN201510523816.7A Pending CN105120319A (en) | 2015-08-24 | 2015-08-24 | Method for pushing interaction information of television interaction system |
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| CN (1) | CN105120319A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105979381A (en) * | 2016-06-03 | 2016-09-28 | 腾讯科技（北京）有限公司 | Video playing method and device |
| CN106888398A (en) * | 2016-12-31 | 2017-06-23 | 天脉聚源（北京）科技有限公司 | The interactive method and apparatus of guess |
| CN108989833A (en) * | 2017-06-02 | 2018-12-11 | 北京视联动力国际信息技术有限公司 | A kind of generation method and device of video cover image |
| CN111275471A (en) * | 2018-12-04 | 2020-06-12 | 北京海益同展信息科技有限公司 | Information processing method, information presentation terminal, and storage medium |
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| CN101877828A (en) * | 2010-06-02 | 2010-11-03 | 中兴通讯股份有限公司 | Mobile multimedia broadcasting interactive service management method and system |
| CN102843599A (en) * | 2012-09-27 | 2012-12-26 | 北京导视互动网络技术有限公司 | Interaction method and system of television program |
| CN103957324A (en) * | 2014-05-17 | 2014-07-30 | 高伟 | Method and system for interaction with television programs through mobile communication terminal |
| CN104093079A (en) * | 2014-05-29 | 2014-10-08 | 腾讯科技（深圳）有限公司 | Interactive method based on multimedia programs, terminal, server and system |
| CN104683829A (en) * | 2015-03-25 | 2015-06-03 | 汇租环球有限公司 | Television broadcasting and mobile communication combined interactive sharing platform |
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2015
- 2015-08-24 CN CN201510523816.7A patent/CN105120319A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101877828A (en) * | 2010-06-02 | 2010-11-03 | 中兴通讯股份有限公司 | Mobile multimedia broadcasting interactive service management method and system |
| CN102843599A (en) * | 2012-09-27 | 2012-12-26 | 北京导视互动网络技术有限公司 | Interaction method and system of television program |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105979381A (en) * | 2016-06-03 | 2016-09-28 | 腾讯科技（北京）有限公司 | Video playing method and device |
| CN105979381B (en) * | 2016-06-03 | 2019-06-18 | 腾讯科技（北京）有限公司 | Video broadcasting method and device |
| CN106888398A (en) * | 2016-12-31 | 2017-06-23 | 天脉聚源（北京）科技有限公司 | The interactive method and apparatus of guess |
| CN108989833A (en) * | 2017-06-02 | 2018-12-11 | 北京视联动力国际信息技术有限公司 | A kind of generation method and device of video cover image |
| CN108989833B (en) * | 2017-06-02 | 2021-02-09 | 视联动力信息技术股份有限公司 | Method and device for generating video cover image |
| CN111275471A (en) * | 2018-12-04 | 2020-06-12 | 北京海益同展信息科技有限公司 | Information processing method, information presentation terminal, and storage medium |
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Application publication date: 20151202 |
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