CN105007534A - Method and system for interaction implementation based on TV program video - Google Patents
Method and system for interaction implementation based on TV program video Download PDFInfo
- Publication number
- CN105007534A CN105007534A CN201510445862.XA CN201510445862A CN105007534A CN 105007534 A CN105007534 A CN 105007534A CN 201510445862 A CN201510445862 A CN 201510445862A CN 105007534 A CN105007534 A CN 105007534A
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- CN
- China
- Prior art keywords
- interactive information
- information
- application server
- video
- interactive
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000000034 method Methods 0.000 title claims abstract description 36
- 230000003993 interaction Effects 0.000 title abstract description 16
- 230000004044 response Effects 0.000 claims abstract description 26
- 230000002452 interceptive effect Effects 0.000 claims description 98
- 230000008569 process Effects 0.000 abstract description 16
- 230000000007 visual effect Effects 0.000 abstract description 4
- 238000010586 diagram Methods 0.000 description 8
- 230000006870 function Effects 0.000 description 8
- 238000004590 computer program Methods 0.000 description 7
- 230000005540 biological transmission Effects 0.000 description 3
- 238000005516 engineering process Methods 0.000 description 3
- 230000004048 modification Effects 0.000 description 3
- 238000012986 modification Methods 0.000 description 3
- 230000008859 change Effects 0.000 description 2
- 238000004519 manufacturing process Methods 0.000 description 1
- 230000003287 optical effect Effects 0.000 description 1
- 230000010287 polarization Effects 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
- H04N21/4363—Adapting the video stream to a specific local network, e.g. a Bluetooth® network
- H04N21/43637—Adapting the video stream to a specific local network, e.g. a Bluetooth® network involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11]
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47205—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for manipulating displayed content, e.g. interacting with MPEG-4 objects, editing locally
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Human Computer Interaction (AREA)
- Computer Networks & Wireless Communication (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Databases & Information Systems (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a method and a system for interaction implementation based on a TV program video, which are used for attracting a mobile phone user to participate in rating and interacting of a TV playing video. The method comprises the following steps of: acquiring interaction information through a TV program video picture; sending a response message in response to the interaction information to an application server by a user terminal; and sending interaction feedback information to the user terminal by the application server. According to the method, the application server is used for sending the interaction information to a TV video control center, the interaction information is configured on the TV video picture by the TV video control center, and the mobile terminal is utilized by a user watching the TV video to acquire the interaction information of the TV video, sent the response message with regard to the interaction information to the application server and receive the interaction feedback information. During TV playing video process, the user is attracted to participate in rating and interacting of TV playing video with the function of the mobile terminal, the audience rating of the TV program is improved, and the participating interaction and the visual experience of the user are enhanced.
Description
Technical field
The present invention relates to Internet technical field, particularly a kind of method and system realizing interaction based on television program video.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, the popularity rate of mobile terminal is very high, and user appreciates the content of multimedia on the Internet by individual mobile phone, thus has influence on the rating of broadcast television service.
How in the process of televising video, attract user in conjunction with the function of mobile terminal, rating and the interaction of the video that participates in televising are problem demanding prompt solutions in Polarizations for Target Discrimination in Clutter process.
Summary of the invention
The invention provides and a kind ofly realize interactive method and system based on television program video, in order in the process of televising video, attract user in conjunction with the function of mobile terminal, the rating of the video that participates in televising is with interactive.
The invention provides a kind of method realizing interaction based on television program video, comprising: obtain interactive information by television program video picture; According to described interactive information, the response message of the described interactive information of response is sent to application server by user terminal; According to described response message, described application server sends interactive feedback information to described user terminal.
Wherein, described by before television program video picture acquisition interactive information, also comprise: application server sends interactive information by television program video picture.
Wherein, described application server sends interactive information by television program video picture, also comprises: interactive information is sent to television content server by application server; Described interactive information is configured on television program video picture by described television content server.
Wherein, described by television program video picture acquisition interactive information, comprising: according to described interactive information, user terminal obtains the authentication information participating in described interactive information.
Wherein, describedly at least 2 D code information is comprised according to described interactive information.
The present invention also provides a kind of and realizes interactive system based on television program video, comprising: application server, stores the interactive information platform based on television program video; The user terminal be connected with described application server; Described user terminal obtains interactive information by television program video picture, and according to described interactive information, the response message of the described interactive information of response is sent to application server; Described application server, according to described response message, sends interactive feedback information to described user terminal.
Wherein, described application server is also for sending to television video control centre by interactive information, and described interactive information is configured on described television program video picture by described television video control centre.
Wherein, described interactive information at least comprises the authentication information participating in described interactive information.
Wherein, describedly at least 2 D code information is comprised according to described interactive information.
The present invention utilizes application server that interactive information is sent to television video control centre, be configured on television video picture by television video control centre, the user of video of watching TV utilizes the interactive information of acquisition for mobile terminal television video, and the response message for this interactive information is sent to application server, and receive the interactive feedback information of application server transmission.In order in the process of televising video, attract user in conjunction with the function of mobile terminal, the rating of the video that participates in televising, with interactive, improves the audience ratings of TV programme, and enhances the interactive and visual experience that user participates in.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
A kind of schematic flow sheet realizing interactive method based on television program video that Fig. 1 provides for the embodiment of the present invention;
A kind of theory structure schematic diagram realizing interactive system based on television program video that Fig. 2 provides for the embodiment of the present invention;
Fig. 3 is the schematic diagram showing interactive information in the broadcasting pictures of TV programme provided by the invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
The invention provides a kind of method realizing interaction based on television program video, see Fig. 1 and Fig. 3, comprising:
S100 obtains interactive information by television program video picture;
Interactive information management platform is stored in application server, by interactive information is sent to television content server, television content server sends interactive information to television video control centre, and interactive information is configured on television video picture by television video control centre.
User, when watching TV video, utilizes the interactive information on acquisition for mobile terminal video pictures, such as, and the 2 D code information on scan video picture.
Preferably, according to described interactive information, user terminal obtains the authentication information participating in described interactive information.
S200 is according to described interactive information, and the response message of the described interactive information of response is sent to application server by user terminal;
User, when watching TV video, according to obtained interactive information, utilizes mobile terminal that the response message for this interactive information is sent to application server.Thus the user that improve use mobile phone participates in the interactive of television video rating, improves the audience ratings of TV.
S300 is according to described response message, and described application server sends interactive feedback information to described user terminal.
Described application server, according to described response message, sends interactive feedback information to described user terminal.
Method provided by the invention utilizes application server that interactive information is sent to television video control centre, be configured on television video picture by television video control centre, the user of video of watching TV utilizes the interactive information of acquisition for mobile terminal television video, and the response message for this interactive information is sent to application server, and receive the interactive feedback information of application server transmission.In order in the process of televising video, attract user in conjunction with the function of mobile terminal, the rating of the video that participates in televising, with interactive, improves the audience ratings of TV programme, and enhances the interactive and visual experience that user participates in.
The present invention also provides a kind of and realizes interactive system based on television program video, see Fig. 2, comprising: application server 21, stores the interactive information platform based on television program video; The user terminal 22 be connected with described application server; Described user terminal obtains interactive information by television program video picture, and according to described interactive information, the response message of the described interactive information of response is sent to application server 21; Application server 21, according to described response message, sends interactive feedback information to user terminal 22.
Preferably, described application server is also for sending to the television video control centre 24 connected with television content server 23 by interactive information, described interactive information is configured on described television program video picture by television video control centre 24.
Preferably, described interactive information at least comprises the authentication information participating in described interactive information.
Preferably, described interactive information at least comprises 2 D code information.
A kind of system showing social online friend's information that the present embodiment provides is the embodiment of corresponding said method, and the concrete description implemented see embodiment of the method, at this, repeats no more.
Device provided by the invention utilizes application server that interactive information is sent to television video control centre, be configured on television video picture by television video control centre, the user of video of watching TV utilizes the interactive information of acquisition for mobile terminal television video, and the response message for this interactive information is sent to application server, and receive the interactive feedback information of application server transmission.In order in the process of televising video, attract user in conjunction with the function of mobile terminal, the rating of the video that participates in televising, with interactive, improves the audience ratings of TV programme, and enhances the interactive and visual experience that user participates in.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (9)
1. realize an interactive method based on television program video, it is characterized in that, comprising:
Interactive information is obtained by television program video picture;
According to described interactive information, the response message of the described interactive information of response is sent to application server by user terminal;
According to described response message, described application server sends interactive feedback information to described user terminal.
2. the method for claim 1, is characterized in that, described by before television program video picture acquisition interactive information, also comprises:
Application server sends interactive information by television program video picture.
3. method as claimed in claim 2, is characterized in that, described application server sends interactive information by television program video picture, also comprises:
Interactive information is sent to television content server by application server;
Described interactive information is configured on television program video picture by described television content server.
4. the method for claim 1, is characterized in that, described by television program video picture acquisition interactive information, comprising:
According to described interactive information, user terminal obtains the authentication information participating in described interactive information.
5. the method for claim 1, is characterized in that, described interactive information at least comprises 2 D code information.
6. realize an interactive system based on television program video, it is characterized in that, comprising:
Application server, stores the interactive information platform based on television program video;
The user terminal be connected with described application server; Described user terminal obtains interactive information by television program video picture, and according to described interactive information, the response message of the described interactive information of response is sent to application server;
Described application server, according to described response message, sends interactive feedback information to described user terminal.
7. system as claimed in claim 6, it is characterized in that, described application server is also for sending to television video control centre by interactive information, and described interactive information is configured on described television program video picture by described television video control centre.
8. system as claimed in claim 6, it is characterized in that, described interactive information at least comprises the authentication information participating in described interactive information.
9. system as claimed in claim 6, it is characterized in that, described interactive information at least comprises 2 D code information.
Priority Applications (1)
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CN201510445862.XA CN105007534A (en) | 2015-07-27 | 2015-07-27 | Method and system for interaction implementation based on TV program video |
Applications Claiming Priority (1)
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CN201510445862.XA CN105007534A (en) | 2015-07-27 | 2015-07-27 | Method and system for interaction implementation based on TV program video |
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CN201510445862.XA Pending CN105007534A (en) | 2015-07-27 | 2015-07-27 | Method and system for interaction implementation based on TV program video |
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Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
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CN105392061A (en) * | 2015-11-24 | 2016-03-09 | 天脉聚源(北京)科技有限公司 | Method and device used for detecting interactive information of interactive television system |
CN105451048A (en) * | 2015-12-20 | 2016-03-30 | 天脉聚源(北京)科技有限公司 | Interactive information configuration method and device for interactive television system |
CN105959783A (en) * | 2016-05-24 | 2016-09-21 | 四川长虹电器股份有限公司 | Audience interaction system and method of TV program |
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Application publication date: 20151028 |