CN105142032A - Method for pushing interactive information by television interactive system - Google Patents
Method for pushing interactive information by television interactive system Download PDFInfo
- Publication number
- CN105142032A CN105142032A CN201510522947.3A CN201510522947A CN105142032A CN 105142032 A CN105142032 A CN 105142032A CN 201510522947 A CN201510522947 A CN 201510522947A CN 105142032 A CN105142032 A CN 105142032A
- Authority
- CN
- China
- Prior art keywords
- television
- incentive message
- television video
- information
- message
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
Abstract
The invention discloses a method for pushing interactive information by a television interactive system, which is used for attracting users to watch a television video and participate in interaction of the television video in playing of the television video. The method comprises the steps that a user terminal pushes response information interacting with a television video image to an application server; the application server sends award information to a television control center; and the television control center configures the award information on the television video image. According to the method, due to generation of the interactive information and configuration of the interactive information on television video content, the user can use a mobile terminal to participate in interaction activities of the television video during watching the television video; the award information is configured on the television video content, so that the user can acquire the award information through the mobile terminal; and an eye-catching bearing window and incentive information are configured for the award information, so as to attract the user to watch the television video and participate in the interaction of the television video, so that the audience rating of the television programs is improved, and the interactivity of participating users and visual experience are improved.
Description
Technical field
The present invention relates to Internet technical field, particularly a kind of TV interaction systems pushes the method for interactive information.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
How in the process of televising video, attract user in conjunction with the function of mobile terminal, rating and the interaction of the video that participates in televising are problem demanding prompt solutions in Polarizations for Target Discrimination in Clutter process.
Summary of the invention
The invention provides a kind of TV interaction systems and push the method for interactive information, in the process of televising video, attract user to participate in televising the rating of video with interactive.
The invention provides a kind of method that TV interaction systems pushes interactive information, comprising: by user terminal, the response message with television video picture interaction is pushed to application server; Incentive message is sent to television control centre by described application server; Described incentive message configures on described television video picture by described television control centre.
Wherein, described application server also comprises before incentive message is sent to television control centre: described application server, according to described response message, is described user terminal configuration incentive message.
Wherein, described application server, according to described response message, is described user terminal configuration incentive message, comprises: described application server according to the class information of described incentive message, for described incentive message configures predetermined carrying window.
Wherein, described incentive message configures on described television video picture by described television control centre, comprising: generate and cover the overlay image described television video picture comprising described incentive message; By the video and graph compound of described overlay image and described television video content.
Wherein, described application server also comprises before incentive message is sent to television control centre: obtain the identification image participating in interactive user; By described identification image synthesis in described incentive message.
Wherein, described by after the synthesis of described identification image is in described incentive message, also comprise: be described incentive message configuration decorative picture.
Wherein, described incentive message at least comprises Word message and/or image information.
Wherein, described television control centre also comprises: by user terminal, obtains described incentive message after configuring on described television video picture by described incentive message.
Wherein, described by user terminal, after obtaining described incentive message, also comprise: be described user's degree of establishment information or integration information.
The present invention is by generating interactive information, and interactive information is configured on television video content, so that user watches TV during video, mobile terminal is utilized to participate in the interactive event of television video, and incentive message is configured on television video content, user obtains incentive message by mobile terminal, and by configuring eye-catching carrying window and excitation information for incentive message, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
The schematic flow sheet of the method for a kind of TV interaction systems propelling movement interactive information that Fig. 1 provides for the embodiment of the present invention;
Schematic diagram is rewarded in the participation interaction that Fig. 2 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
The embodiment of the present invention provides a kind of TV interaction systems to push the method for interactive information, see Fig. 1, comprising:
Response message with television video picture interaction, by user terminal, is pushed to application server by S100;
Interactive information management platform is stored in application server, interactive information is sent to television content server, television content server sends interactive information to television video control centre, interactive information is configured on television video picture by television video control centre, user, when watching TV video, utilizes the response message of mobile terminal and television video picture interaction to be pushed to application server.
Described in S200, incentive message is sent to television control centre by application server;
For the user participated in configures award image, or be that the certain user participated in configures award image.Described incentive message is Word message and/or image information, and such as, Word message is the information such as method or prize explanation of receiving the award.User, by the television video program play that watches TV, obtains winning information, see Fig. 2.
Described incentive message configures on described television video picture by television control centre described in S300.
Described application server, according to described response message, is described user terminal configuration incentive message.Described application server according to the judge rule preset, judge the response message of user whether win a prize and the class information of encouraging of winning a prize.Preferably, described application server according to the class information of described incentive message, for described incentive message configures predetermined carrying window.
Preferably, described by user terminal, the response message with television video picture interaction is pushed to application server, comprises: utilize the interactive information on the third party application scanning television video picture on described user terminal; Application server, according to described interactive information, sends participation information to described user terminal; According to described participation information, the response message of correspondence is sent to application server by user; Wherein, described application server comprises to described user terminal transmission incentive message: described application server, according to described response message, sends incentive message.
Preferably, described incentive message configures on described television video picture by described television control centre, comprising: generate and cover the overlay image described television video picture comprising described incentive message; By the video and graph compound of described overlay image and described television video content.
Preferably, described application server also comprises before incentive message is sent to television control centre: obtain the identification image participating in interactive user; By described identification image synthesis in described incentive message.
Preferably, described by after the synthesis of described identification image is in described incentive message, also comprise: be described incentive message configuration decorative picture.
Preferably, described television control centre also comprises: by user terminal, obtains described incentive message after configuring on described television video picture by described incentive message.
Preferably, described by user terminal, after obtaining described incentive message, also comprise: be described user's degree of establishment information or integration information.
Participate in television video interaction according to user, in order to encourage, user's watch behavior, and push incentive message, user is obtained by the video content that watches TV and rewards, thus improves the audience ratings of TV.
Method provided by the invention is by generating interactive information, and interactive information is configured on television video content, so that user watches TV during video, mobile terminal is utilized to participate in the interactive event of television video, and incentive message is configured on television video content, user obtains incentive message by mobile terminal, and by configuring eye-catching carrying window and excitation information for incentive message, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (9)
1. TV interaction systems pushes a method for interactive information, it is characterized in that, comprising:
By user terminal, the response message with television video picture interaction is pushed to application server;
Incentive message is sent to television control centre by described application server;
Described incentive message configures on described television video picture by described television control centre.
2. the method for claim 1, is characterized in that, described application server also comprises before incentive message is sent to television control centre:
Described application server, according to described response message, is described user terminal configuration incentive message.
3. method as claimed in claim 2, is characterized in that, described application server, according to described response message, is described user terminal configuration incentive message, comprises:
Described application server according to the class information of described incentive message, for described incentive message configures predetermined carrying window.
4. the method for claim 1, is characterized in that, described incentive message configures on described television video picture by described television control centre, comprising:
Generate and cover the overlay image described television video picture comprising described incentive message;
By the video and graph compound of described overlay image and described television video content.
5. the method for claim 1, is characterized in that, described application server also comprises before incentive message is sent to television control centre:
Obtain the identification image participating in interactive user;
By described identification image synthesis in described incentive message.
6. method as claimed in claim 5, is characterized in that, described by after described identification image synthesis is in described incentive message, also comprises:
For described incentive message configuration decorative picture.
7. the method for claim 1, is characterized in that, described incentive message at least comprises Word message and/or image information.
8. the method for claim 1, is characterized in that, described television control centre also comprises after configuring on described television video picture by described incentive message:
By user terminal, obtain described incentive message.
9. method as claimed in claim 8, is characterized in that, described by user terminal, after obtaining described incentive message, also comprises:
For described user's degree of establishment information or integration information.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510522947.3A CN105142032A (en) | 2015-08-24 | 2015-08-24 | Method for pushing interactive information by television interactive system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510522947.3A CN105142032A (en) | 2015-08-24 | 2015-08-24 | Method for pushing interactive information by television interactive system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN105142032A true CN105142032A (en) | 2015-12-09 |
Family
ID=54727216
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510522947.3A Pending CN105142032A (en) | 2015-08-24 | 2015-08-24 | Method for pushing interactive information by television interactive system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN105142032A (en) |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101009011A (en) * | 2006-08-14 | 2007-08-01 | 王兆珉 | Method for offering reward by online game |
| CN101217637A (en) * | 2008-01-17 | 2008-07-09 | 中兴通讯股份有限公司 | A guess competition system based on network TV and implementation method of guess competition participation |
| CN102006502A (en) * | 2009-09-02 | 2011-04-06 | 中国移动通信集团公司 | Method and device for receiving interaction service based on broadcast mobile multimedia service |
| CN102638706A (en) * | 2011-02-14 | 2012-08-15 | 迪士尼企业公司 | System and method for synchronizing on-air commercial programming with interactive applications |
| CN104079995A (en) * | 2014-06-24 | 2014-10-01 | 深圳创维数字技术股份有限公司 | Method and device for processing program data according to social contact information |
| CN104349182A (en) * | 2014-04-10 | 2015-02-11 | 江苏优因特智能科技有限公司 | Intelligent terminal media playing content feedback method realized through sound channel |
-
2015
- 2015-08-24 CN CN201510522947.3A patent/CN105142032A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101009011A (en) * | 2006-08-14 | 2007-08-01 | 王兆珉 | Method for offering reward by online game |
| CN101217637A (en) * | 2008-01-17 | 2008-07-09 | 中兴通讯股份有限公司 | A guess competition system based on network TV and implementation method of guess competition participation |
| CN102006502A (en) * | 2009-09-02 | 2011-04-06 | 中国移动通信集团公司 | Method and device for receiving interaction service based on broadcast mobile multimedia service |
| CN102638706A (en) * | 2011-02-14 | 2012-08-15 | 迪士尼企业公司 | System and method for synchronizing on-air commercial programming with interactive applications |
| CN104349182A (en) * | 2014-04-10 | 2015-02-11 | 江苏优因特智能科技有限公司 | Intelligent terminal media playing content feedback method realized through sound channel |
| CN104079995A (en) * | 2014-06-24 | 2014-10-01 | 深圳创维数字技术股份有限公司 | Method and device for processing program data according to social contact information |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN105007515A (en) | Method and device for generating interaction feedback information of interaction television system | |
| CN105007517A (en) | Method and device for generating interactive information of interactive television system | |
| CN105120319A (en) | Method for pushing interaction information of television interaction system | |
| CN105407405A (en) | Method and device for configuring interactive information of interactive TV system | |
| CN105007534A (en) | Method and system for interaction implementation based on TV program video | |
| CN105072497A (en) | Method and device for generating interactive TV video signal | |
| CN105120358A (en) | Information pushing method and device used for television interactive system | |
| CN105072476A (en) | Interaction information generating method and system | |
| CN105187934A (en) | Terminal platform for television interactive system | |
| CN105392062A (en) | Method and device for pushing interactive information of interactive television system | |
| CN105007513A (en) | Method and device for configuring interactive information for television program | |
| CN105120350A (en) | Television interactive system management platform | |
| CN105120355A (en) | Television interactive system interactive information detection method | |
| CN105208453A (en) | Method and device for displaying interaction feedback information of television interaction system | |
| CN105142032A (en) | Method for pushing interactive information by television interactive system | |
| CN105120348A (en) | Push information management method and device used for television interactive system | |
| CN105072498A (en) | Method and device for configuring interaction information for TV program | |
| CN105451047A (en) | Interactive information configuration method and device for interactive television system | |
| CN105472466A (en) | Interactive television system interaction information classification pushing method and apparatus thereof | |
| CN105120349A (en) | Television interactive system interactive information pushing method | |
| CN105163166A (en) | Method and device for pushing interactive information of interactive television system | |
| CN105208454A (en) | Method and device for pushing interaction information of television interaction system | |
| CN105307042A (en) | Method and device for setting interactive information for television interactive system | |
| CN105120346A (en) | Television interactive system interactive access method | |
| CN105307022A (en) | Method and device for managing user interactive information of television interactive system |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20151209 |
|
| RJ01 | Rejection of invention patent application after publication |