CN105407396A - Interaction information generating method and device of interactive television system - Google Patents
Interaction information generating method and device of interactive television system Download PDFInfo
- Publication number
- CN105407396A CN105407396A CN201510823201.6A CN201510823201A CN105407396A CN 105407396 A CN105407396 A CN 105407396A CN 201510823201 A CN201510823201 A CN 201510823201A CN 105407396 A CN105407396 A CN 105407396A
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- China
- Prior art keywords
- information
- interactive
- interactive information
- interaction
- configuration
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
Abstract
The invention discloses an interaction information generating method and an interaction information generating device of an interactive television system, for configuring abundant interaction information and attracting a user to participate into interaction of the television program by using a mobile terminal. The method comprises the steps of: obtaining the interaction information of an interactive television program; setting auxiliary information for the interaction information; and configuring the auxiliary information into a carrying window carrying the interaction information. According to the interaction information generating method and device, the auxiliary information is configured for the interaction information, so that the interaction information carries abundant information, and more audience is attracted to participate into the interaction of the television program. Strong data support is provided for television interaction. Initiative of the audience for participating into interaction items is improved, and thereby the audience of the television program can participate into the interaction of the television program through learning the interaction information and is attracted to participate into the watching and interaction of the video played on the television during the video playing process of the television, thus improving the audience rating of the television program, and increasing participation interaction and visual experience of the user.
Description
Technical field
The present invention relates to Internet technical field, particularly a kind of method of interactive television system generating interactive information and device.
Background technology
Existing radio data system, it is unidirectional that business provides, and user is merely able to passive acceptance, and from user's practical operation, live just support enters broadcasting, exits the simple operationss such as broadcasting, switching channels.The arrangement of time of TV programme is fixed, and user can only enjoy specific service in the time of specifying.
Along with the development of development of Mobile Internet technology, mobile terminal, such as, the popularity rate of mobile phone is very high, and user appreciates the content of multimedia on the Internet by mobile terminal, thus has influence on the rating of broadcast television service.
In the process of televising video, attract user in conjunction with the function of mobile terminal, rating and the interaction of video of participating in televising is a direction of Polarizations for Target Discrimination in Clutter, the interactive information how configuration information enriches, attracting user to utilize mobile terminal to participate in the interaction of TV programme, is a problem demanding prompt solution.
Summary of the invention
The invention provides a kind of method and device of interactive television system generating interactive information, in order to the interactive information that configuration information is abundant, attract user to utilize mobile terminal to participate in the interaction of TV programme.
The invention provides a kind of method of interactive television system generating interactive information, comprising: the interactive information obtaining interactive TV program; For described interactive information configuration satellite information; Described satellite information is configured in the carrying window carrying described interactive information.
Wherein, described is described interactive information configuration satellite information, comprising: for described interactive information arranges anti-counterfeiting information; According to described anti-counterfeiting information, for described interactive information generates anti-counterfeiting mark image.
Wherein, described is described interactive information configuration satellite information, comprising: for described interactive information arranges identification information; According to described identification information, it is described interactive information generating identification image.
Wherein, described is described interactive information configuration satellite information, comprising: be described interactive information configuration audio file; According to described audio file, for described interactive information generates audio identification information.
Wherein, described described satellite information is configured in the carrying window carrying described interactive information after, also comprise: be described carrying window configuration decoration block diagram.
The present invention also provides a kind of device of interactive television system generating interactive information, comprising: data obtaining module, for obtaining the interactive information of interactive TV program; First configuration module, for being described interactive information configuration satellite information; Second configuration module, for described satellite information is configured in carry described interactive information carrying window in.
Wherein, described first configuration module comprises: anti-counterfeiting information unit, for arranging anti-counterfeiting information for described interactive information, and according to described anti-counterfeiting information, for described interactive information generates anti-counterfeiting mark image.
Wherein, described first configuration module comprises: identity information element, for arranging identification information for described interactive information, and according to described identification information, is described interactive information generating identification image.
Wherein, described first configuration module comprises: audio-frequency information unit, for being described interactive information configuration audio file, and according to described audio file, is that described interactive information generates audio identification information.
Wherein, also comprise: the 3rd configuration module, for being described carrying window configuration decoration block diagram.
The present invention, by being interactive information configuration satellite information, making interactive information carry abundant information, attracts more viewer to participate in the interaction of TV programme.For TV interaction provides powerful Data support.Improve the enthusiasm participating in interactive project, be convenient to the rating crowd of TV programme in the process of televising video, the interaction of TV programme is participated in by understanding interactive information, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Other features and advantages of the present invention will be set forth in the following description, and, partly become apparent from specification, or understand by implementing the present invention.Object of the present invention and other advantages realize by structure specifically noted in write specification, claims and accompanying drawing and obtain.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, together with embodiments of the present invention for explaining the present invention, is not construed as limiting the invention.In the accompanying drawings:
The schematic flow sheet of the method for a kind of interactive television system generating interactive information that Fig. 1 provides for the embodiment of the present invention.
Fig. 2 is the schematic diagram of television video of being added to by interactive signal.
The theory structure schematic diagram of the device of a kind of interactive television system generating interactive information that Fig. 3 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein is only for instruction and explanation of the present invention, is not intended to limit the present invention.
The embodiment of the present invention provides a kind of method of interactive television system generating interactive information, see Fig. 1, comprising:
S100 obtains the interactive information of interactive TV program;
In interactive television system of the present invention, by interactive information is configured on television video picture, makes user when watching TV video, the interaction of TV programme can be participated in.See Fig. 2, during venues for football are relayed, at the interactive event that the upper left side of video is provided by Nike sponsor, user utilizes mobile phone terminal, also can use any communicating terminal, mobile phone screen shown in Figure 2, participates in the interaction of television video.
Interactive television system obtains interactive information, is the satellite information that interactive information configuration is abundant, for providing of interactive television system enriches powerful Data support.
S200 is described interactive information configuration satellite information;
Satellite information for described interactive information configuration is enriched: image, word, audio frequency, video and anti-counterfeiting information, be configured on interactive information by various identification information.
Described satellite information is configured in the carrying window carrying described interactive information by S300.
The mark of the satellite information that interactive information carries is presented by the carrying window of interactive information.
Preferably, described is described interactive information configuration satellite information, comprising: for described interactive information arranges anti-counterfeiting information; According to described anti-counterfeiting information, for described interactive information generates anti-counterfeiting mark image.
By anti-counterfeiting mark image, such as, shield is configured in interactive information, by anti-counterfeiting mark image configurations in the carrying window of the described interactive information of carrying.
Preferably, described is described interactive information configuration satellite information, comprising: for described interactive information arranges identification information; According to described identification information, it is described interactive information generating identification image.
For interactive information configuration has the identification image of characteristic indication, interactive information is vividly enriched.
Preferably, described is described interactive information configuration satellite information, comprising: be described interactive information configuration audio file; According to described audio file, for described interactive information generates audio identification information.
Described audio file can be music file, also can be the audio file prerecorded.
Preferably, described described satellite information is configured in the carrying window carrying described interactive information after, also comprise: be described carrying window configuration decoration block diagram.
Decoration block diagram can be the figuratum block diagram of the tool pre-set, and by decoration block diagram, makes interactive information have distinct outstanding feature at television video picture.
The method that the embodiment of the present invention provides, by being interactive information configuration satellite information, making interactive information carry abundant information, attracts more viewer to participate in the interaction of TV programme.For TV interaction provides powerful Data support.Improve the enthusiasm participating in interactive project, be convenient to the rating crowd of TV programme in the process of televising video, the interaction of TV programme is participated in by understanding interactive information, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
The embodiment of the present invention also provides a kind of device of interactive television system generating interactive information, see Fig. 3, comprising: data obtaining module 31, for obtaining the interactive information of interactive TV program; First configuration module 32, for being described interactive information configuration satellite information; Second configuration module 33, for described satellite information is configured in carry described interactive information carrying window in.
Preferably, the first configuration module 32 comprises: anti-counterfeiting information unit, for arranging anti-counterfeiting information for described interactive information, and according to described anti-counterfeiting information, for described interactive information generates anti-counterfeiting mark image.
Preferably, the first configuration module 32 comprises: identity information element, for arranging identification information for described interactive information, and according to described identification information, is described interactive information generating identification image.
Preferably, the first configuration module 32 comprises: audio-frequency information unit, for being described interactive information configuration audio file, and according to described audio file, is that described interactive information generates audio identification information.
Preferably, also comprise: the 3rd configuration module, for being described carrying window configuration decoration block diagram.
The present embodiment is the device embodiment of corresponding said method, and the concrete description implementing to implement see said method, at this, repeats no more.
The device that the embodiment of the present invention provides, by being interactive information configuration satellite information, making interactive information carry abundant information, attracts more viewer to participate in the interaction of TV programme.For TV interaction provides powerful Data support.Improve the enthusiasm participating in interactive project, be convenient to the rating crowd of TV programme in the process of televising video, the interaction of TV programme is participated in by understanding interactive information, user is attracted to participate in televising the rating of video with interactive, improve the audience ratings of TV programme, and enhance the interactive and visual experience of user's participation.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt the form of complete hardware embodiment, completely software implementation or the embodiment in conjunction with software and hardware aspect.And the present invention can adopt in one or more form wherein including the upper computer program implemented of computer-usable storage medium (including but not limited to magnetic disc store and optical memory etc.) of computer usable program code.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. a method for interactive television system generating interactive information, is characterized in that, comprising:
Obtain the interactive information of interactive TV program;
For described interactive information configuration satellite information;
Described satellite information is configured in the carrying window carrying described interactive information.
2. the method for claim 1, is characterized in that, described is described interactive information configuration satellite information, comprising:
For described interactive information arranges anti-counterfeiting information;
According to described anti-counterfeiting information, for described interactive information generates anti-counterfeiting mark image.
3. method as claimed in claim 2, is characterized in that, described is described interactive information configuration satellite information, comprising:
For described interactive information arranges identification information;
According to described identification information, it is described interactive information generating identification image.
4. method as claimed in claim 2, is characterized in that, described is described interactive information configuration satellite information, comprising:
For described interactive information configuration audio file;
According to described audio file, for described interactive information generates audio identification information.
5. the method for claim 1, is characterized in that, described described satellite information is configured in the carrying window carrying described interactive information after, also comprise:
For described carrying window configuration decoration block diagram.
6. a device for interactive television system generating interactive information, is characterized in that, comprising:
Data obtaining module, for obtaining the interactive information of interactive TV program;
First configuration module, for being described interactive information configuration satellite information;
Second configuration module, for described satellite information is configured in carry described interactive information carrying window in.
7. device as claimed in claim 6, it is characterized in that, described first configuration module comprises:
Anti-counterfeiting information unit, for arranging anti-counterfeiting information for described interactive information, and according to described anti-counterfeiting information, for described interactive information generates anti-counterfeiting mark image.
8. method as claimed in claim 6, it is characterized in that, described first configuration module comprises:
Identity information element, for arranging identification information for described interactive information, and according to described identification information, is described interactive information generating identification image.
9. method as claimed in claim 6, it is characterized in that, described first configuration module comprises:
Audio-frequency information unit for being described interactive information configuration audio file, and according to described audio file, is that described interactive information generates audio identification information.
10. device as claimed in claim 6, is characterized in that, also comprise:
3rd configuration module, for being described carrying window configuration decoration block diagram.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510823201.6A CN105407396A (en) | 2015-11-24 | 2015-11-24 | Interaction information generating method and device of interactive television system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510823201.6A CN105407396A (en) | 2015-11-24 | 2015-11-24 | Interaction information generating method and device of interactive television system |
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| Publication Number | Publication Date |
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| CN105407396A true CN105407396A (en) | 2016-03-16 |
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| CN201510823201.6A Pending CN105407396A (en) | 2015-11-24 | 2015-11-24 | Interaction information generating method and device of interactive television system |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106331818A (en) * | 2016-09-27 | 2017-01-11 | 北京赢点科技有限公司 | Cross-screen interaction method and system |
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- 2015-11-24 CN CN201510823201.6A patent/CN105407396A/en active Pending
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106331818A (en) * | 2016-09-27 | 2017-01-11 | 北京赢点科技有限公司 | Cross-screen interaction method and system |
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Application publication date: 20160316 |
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