CN102074176A - Method, device and system for processing media advertising service - Google Patents
Method, device and system for processing media advertising service Download PDFInfo
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- CN102074176A CN102074176A CN2009102376155A CN200910237615A CN102074176A CN 102074176 A CN102074176 A CN 102074176A CN 2009102376155 A CN2009102376155 A CN 2009102376155A CN 200910237615 A CN200910237615 A CN 200910237615A CN 102074176 A CN102074176 A CN 102074176A
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Abstract
The invention discloses a method, a device and a system for processing a media advertising service. The method comprises the following steps of: acquiring corresponding audience information according to human body biological traits when a media advertising program is played, wherein the audience information characterizes information on audiences who accept the media advertising program; and controlling the play of the media advertising program according to the audience information. By adopting the method, the device and the system provided by the invention, the media advertising service can be processed more reasonably in a more targeted mode.
Description
Technical field
The present invention relates to the data service technical field in the communications field, relate in particular to a kind of media advertisement method and device for business processing and system.
Background technology
The current media advertising sector is made up of media advertising system operator and advertising content provider two parts basically.System operator is play the media advertisement program that content supplier provides by media termination, and charges to content supplier at the media advertisement program of playing accordingly.For example, media termination is positioned at ground such as market, subway, railway station, business hall and office building, and towards crowd's playing media advertising programme in these places, the spectators of process media termination promptly regard the spectators that accept the media advertisement program as.
The broadcast of media advertisement program at present, generally be on media termination, to play by the media advertisement program order that pre-sets, and the effect after the media advertisement playing programs, the situation of promptly accepting the spectators of this media advertisement program is the problem that the media advertisement putting person is concerned about, and the weak effect after the media advertisement playing programs has been wasted system resource with the media advertisement business processing relevant in the media advertising system.
Charging for the media advertisement playing programs, also be before playing, to have determined concrete toll amount, and because the effect after definite media advertisement playing programs, whether the toll amount that promptly also can't guarantee the to have determined broadcast of this media advertisement program relatively is reasonable, and then often causes toll amount not conform to the actual influence of media advertisement playing programs.
Summary of the invention
The embodiment of the invention provides a kind of media advertisement method and device for business processing and system, in order to more rational, handle the media advertisement business more targetedly.
The embodiment of the invention provides a kind of media advertisement method for processing business, comprising:
Audient's information of correspondence when gathering the media advertisement playing programs according to human body biological characteristics; Described audient's information has characterized the spectators' that accept the media advertisement program information;
According to described audient's information the broadcast of media advertisement program is controlled.
The embodiment of the invention also provides a kind of application server, comprising:
Receiving element, audient's information of correspondence when being used for media advertisement playing programs that the receiving media terminal sends; Described audient's information according to the human body biological characteristics collection, has characterized the spectators' that accept the media advertisement program information by described media termination;
Control module is used for according to described audient's information the broadcast of media advertisement program being controlled.
The embodiment of the invention also provides a kind of media termination, comprising:
Collecting unit, audient's information of correspondence when being used for according to human body biological characteristics collection media advertisement playing programs; Described audient's information has characterized the spectators' that accept the media advertisement program information;
Control module is used for according to described audient's information the broadcast of media advertisement program being controlled.
The embodiment of the invention also provides a kind of media advertisement transaction processing system, comprising: media termination and application server; Wherein:
Described media termination, audient's information of correspondence when being used for according to human body biological characteristics collection media advertisement playing programs; And described audient's information sent to described application server; Described audient's information has characterized the spectators' that accept the media advertisement program information;
Described application server is used for according to described audient's information the broadcast of media advertisement program being controlled.
In the method that the embodiment of the invention provides, when the media advertisement playing programs, gather corresponding audient's information according to human body biological characteristics, because this audient's information has characterized the spectators' that accept the media advertisement program information, also promptly reacted the effect after the media advertisement playing programs, therefore, according to audient's information processing media advertisement business of gathering, as the broadcast of subsequent media advertising programme being controlled etc., can be more reasonable, also more targeted.
Description of drawings
The process flow diagram of a kind of media advertisement method for processing business that Fig. 1 provides for the embodiment of the invention;
The process flow diagram of a kind of media advertisement playing programs charging method that Fig. 2 provides for the embodiment of the invention one;
Fig. 3 is the effective audient's demographics synoptic diagram of gathering in the embodiment of the invention one in the setting-up time section;
The process flow diagram of a kind of media advertisement playing programs control method that Fig. 4 provides for the embodiment of the invention two;
The structural representation of a kind of application server that Fig. 5 provides for the embodiment of the invention three;
The structural representation of a kind of media termination that Fig. 6 provides for the embodiment of the invention four;
The structural representation of a kind of media advertisement transaction processing system that Fig. 7 provides for the embodiment of the invention five.
Embodiment
The embodiment of the invention provides a kind of media advertisement method for processing business, as shown in Figure 1, comprising:
Step S101, audient's information of correspondence when gathering the media advertisement playing programs according to human body biological characteristics; This audient's information has characterized the spectators' that accept the media advertisement program information;
Step S102, the broadcast of media advertisement program is controlled according to this audient's information.
Preferable, among the above-mentioned steps S102, can also comprise: the broadcast of media advertisement program is chargeed according to this audient's information.
In the embodiment of the invention, among the above-mentioned steps S101, gather audient's information by the media termination of playing media advertising programme, as information such as effective audient's numbers; Among the above-mentioned steps S102, the media advertisement business can be for chargeing to the broadcast of media advertisement program, also can be for the broadcast of subsequent media advertising programme is controlled, difference according to concrete media advertisement business, (in real time the media advertisement program being sent to media termination as network side plays to play form different with media advertisement, perhaps play) at media termination pre-stored media advertisement program, can also can handle advertising business by the application server processes media advertisement business of network side by media termination.
Below in conjunction with accompanying drawing, method and apparatus provided by the invention and corresponding system are described in detail with specific embodiment.
Embodiment one:
The embodiment of the invention one provides a kind of media advertisement playing programs charging method, as shown in Figure 2, comprising:
In step S201, the present embodiment one, media termination is in the playing media advertising programme, watch the spectators' of media advertisement program quantity by the human face detection tech collection, this quantity is effective audient's number, the effective audient's number in the setting-up time section can be, also effective audient's number can be in the setting place.Wherein, human face detection tech can for, by the camera collection image on the media termination, and determine facial image in the image by image processing techniques, determine the spectators' that watch the media advertisement program quantity accordingly, this is a prior art, is not described in detail at this.
Step S202, according to the effective audient's number in the setting-up time section of gathering, broadcast to the media advertisement program is chargeed, for example, Figure 3 shows that the effective audient's demographics synoptic diagram in the setting-up time section of collection, as can be known from Fig. 3, in each time period in 10 o'clock to 19 o'clock, effectively audient's number is more relatively, wherein effective audient's number of 13 periods is maximum, and 8 o'clock to 9 o'clock and 20 o'clock are to each time period of 24 dibblings, effectively audient's number is less relatively, and effective audient's number of gathering in all the other each time periods then still less.According to the statistics among Fig. 3, can determine corresponding charging policy, as effective audient's number in the more time period expense of playing media advertising programme be higher than expense at effective audient playing media advertising programme in the time period fewer in number.
Can also be according to the effective audient's number in setting the place of gathering, broadcast to the media advertisement program is chargeed, principle is chargeed identical with effective audient's number of above-mentioned basis in the setting-up time section, be higher than expense as expense, no longer be described by concrete data instance at this at effective audient place playing media advertising programme fewer in number at the more place playing media advertising programme of effective audient's number.
In this step, above-mentioned two kinds of charging policy can also be combined, promptly, the broadcast of media advertisement program be chargeed according to effective audient's number in setting-up time of gathering and the effective audient's number in setting the place.
In the above-mentioned charging method that present embodiment one provides, can send to the application server of network side by each audient's information that media termination will be gathered by communication interface, each audient's information that the application server of network side will receive is added up, and the broadcast of media advertisement program is chargeed; Also each the audient's information stores that can will be gathered by media termination is obtained each audient information by the staff from media termination in its this locality, and each audient's information that will receive adds up, and the broadcast of media advertisement program is chargeed.
The charging method of the above-mentioned media advertisement playing programs that the employing embodiment of the invention one provides, audient's information of gathering during with reference to the media advertisement playing programs, this audient's information has characterized the spectators' that accept the media advertisement program information, also promptly reacted the effect after the media advertisement playing programs, compared to existing technology, be after the media advertisement playing programs, to charge again, the foundation of quantification arranged and more reasonable when make chargeing.
Embodiment two:
The embodiment of the invention two provides a kind of media advertisement playing programs control method, as shown in Figure 4, comprising:
In step S401, the present embodiment two, media termination is in the playing media advertising programme, and by the quantity that the spectators of media advertisement program are watched in the human face detection tech collection, this quantity is effective audient's number; And the crowd characteristic of gathering effective audient, as further determining the number of respectively setting age bracket in this effective audient's number, also can determine male sex's number and women's number in this effective audient's number; And the hold-up time that can also determine this effective audient; And can also work as and face the identity that identifies these spectators when spectators carry out the media advertisement playing programs, as by mobile phone terminal playing media advertising programme, identify these spectators' identity by fingerprint, eyeground scanning, phone number detection or rfid card detection etc.
Step S402, the broadcast of subsequent media advertising programme is controlled according to the above-mentioned various audient's information that collect, specific as follows:
First kind of mode:, select the many media advertisement programs of effective audient's number to play according to the magnitude relationship of effective audient's number of each media advertisement program correspondence of gathering.The statistics signal table of the effective audient's number for each media advertisement program correspondence of gathering as shown in table 1:
Table 1
| Programm name | Single duration (second) | Broadcasting time | Play total duration (second) | Audient's number | Audient's number per hour |
| The BMW automotive advertising | 60 | 50 | 3000 | 200 | 240 |
| Popular new car advertisement | 50 | 50 | 2500 | 400 | 576 |
| The |
20 | 40 | 800 | 100 | 450 |
| Olympic Games public service ads | 30 | 30 | 900 | 600 | 2400 |
| Coca-Cola advertisement | 60 | 50 | 3000 | 200 | 240 |
| My film show | 60 | 20 | 1200 | 500 | 1500 |
By more as can be known, the per hour audient number of " Olympic Games public service ads " is maximum in the table 1, the per hour audient number of " my film show " is taken second place, per hour audient's number is many more, represent that this media advertisement program is subjected to degree of concern high more, when the subsequent media advertising programme is play, can preferentially play the media advertisement program that is subjected to degree of concern high accordingly, or increase the broadcasting time that is subjected to the high media advertisement program of degree of concern.
The second way: effective audient's number of collection is corresponding with each media advertisement program, and according to the magnitude relationship of effective audient's number of repeatedly gathering, the media advertisement program of correspondence is play when selecting effective audient's number to increase.Effectively audient's number increase expression spectators are interested in the media advertisement program of correspondence, further can be that spectators are interested in this media advertisement program in this place or in this time period, can preferentially play this media advertisement program this moment accordingly, or increase the broadcasting time of this media advertisement program.
The third mode: according to effective audient's crowd characteristic, the media advertisement program of selecting to set in advance to should crowd characteristic is play, and the concrete crowd characteristic among the corresponding above-mentioned steps S401 can also comprise following dual mode:
The A mode: according to the magnitude relationship of respectively setting the number of age bracket in this effective audient's number, the age bracket that the number of determining is maximum, and the media advertisement program of selecting to set in advance to should age bracket is play.Children, youth, middle age and old four age brackets for example are set, during by human face detection tech identification facial image, determine the facial image that identifies according to the feature of all ages and classes section people face and belong to which age bracket, determine the number of each age group in all audient's numbers accordingly, by relatively determining the maximum age bracket of number, the media advertisement program of the product of spectators' consumption of suitable this age bracket of corresponding selection is play; More rational, also can be to exceed when a lot, as when exceeding certain proportion in the number that the number of this age bracket is compared other age brackets, just select media advertisement program that should age bracket is play.
The B mode: according to the male sex's number in described effective audient's number and the magnitude relationship of women's number, the corresponding male sex's that selection sets in advance media advertisement program or corresponding women's media advertisement program are play.For example, because male sex office worker is more in certain office building, the ratio that the effective audient's number male sex number that collects when then being arranged in the media termination playing media advertising programme of this office building then accounts for is big, therefore, can be accordingly when the subsequent media advertising programme to be play, more selection is fit to the media advertisement program of the product of spectators' male sex consumption and plays; More rational, also can be to compare women's number in male sex's number to exceed when a lot, as exceed certain Belgium, sound of sighing select the corresponding male sex's media advertisement program to play.
The 4th kind of mode: according to effective audient's hold-up time, the media advertisement program of correspondence is play when selecting hold-up time of effective audient to increase.Effectively audient's hold-up time increase expression spectators are interested in the media advertisement program of correspondence, further can be that spectators are interested in this media advertisement program in this place or in this time period, can preferentially play this media advertisement program this moment accordingly, or increase the broadcasting time of this media advertisement program.
The 5th kind of mode: when carrying out the media advertisement playing programs in the face of spectators, identity according to these spectators that identify, determine these spectators' personal information by inquiring about relevant database, for example, these spectators' market consumption information, the information of having dinner, the personal information such as hotel information of moving in are selected the media advertisement program of personal information that should spectators is play.
Among this step S402, above-mentioned 5 kinds of modes can also be combined, the broadcast of media advertisement program is controlled, no longer do detailed description at this.And this step S402 can be controlled the broadcast of media advertisement program by the application server of network side, select the media advertisement program to play by media termination, also can work as media termination when having stored each media advertisement program, the broadcast of media advertisement program be controlled by media termination in its this locality.
The above-mentioned media advertisement playing programs control method that adopts the embodiment of the invention two to provide, audient's information of gathering during with reference to the media advertisement playing programs, this audient's information has characterized the spectators' that accept the media advertisement program information, also promptly reacted the effect after the media advertisement playing programs, therefore, make that the broadcast of subsequent media advertising programme is more targeted, improve the coverage rate and the contributive rate of media advertisement playing programs, and then improved in the media advertising system and play relevant usage factor of system resource with media advertisement.
Embodiment three:
Based on same inventive concept, according to the media advertisement method for processing business that the above embodiment of the present invention provides, correspondingly, the embodiment of the invention three also provides a kind of application server, and its structural representation comprises as shown in Figure 5:
Receiving element 501, audient's information of correspondence when being used for media advertisement playing programs that the receiving media terminal sends; This audient's information according to the human body biological characteristics collection, has characterized the spectators' that accept the media advertisement program information by media termination;
Preferable, also comprise: Charging Detail Record unit 503 is used for according to this audient's information the broadcast of media advertisement program being chargeed.
Preferable, audient's information that above-mentioned receiving element 501 receives is detected by the detection of people's face, fingerprint detection and/or eyeground scanning by media termination, gathers when the media advertisement playing programs.
Preferable, above-mentioned receiving element 501, the effective audient's number in the setting-up time section of correspondence when specifically being used for media advertisement playing programs that the receiving media terminal sends; And/or in effective audient's number of setting the place;
Above-mentioned Charging Detail Record unit 503 specifically is used for according to the effective audient's number in the setting-up time section and/or in effective audient's number of setting the place broadcast of media advertisement program being chargeed.
Preferable, above-mentioned receiving element 501, effective audient's number of correspondence when specifically being used for media advertisement playing programs that the receiving media terminal sends; And/or effective audient's crowd characteristic; And/or effective audient's hold-up time; And/or when facing the identity that identifies these spectators when spectators carry out the media advertisement playing programs;
Above-mentioned control module 502 specifically is used for the magnitude relationship according to effective audient's number of each media advertisement program correspondence of gathering, and selects the many media advertisement programs of effective audient's number to play by media termination; And/or according to the magnitude relationship of each effective audient's number of the same media advertisement program correspondence of repeatedly gathering, the media advertisement program of correspondence is play by media termination when selecting effective audient's number to increase; And/or according to effective audient's crowd characteristic, the media advertisement program of selecting to set in advance to should crowd characteristic is play by media termination; And/or according to hold-up time of effective audient, the media advertisement program of correspondence is play by media termination when selecting hold-up time of effective audient to increase; And/or,, determine these spectators' personal information, and select the media advertisement program of personal information that should spectators is play by media termination according to these spectators' that identify identity when in the face of spectators when carrying out the media advertisement playing programs.
Embodiment four:
Based on same inventive concept, according to the media advertisement method for processing business that the above embodiment of the present invention provides, correspondingly, the embodiment of the invention four also provides a kind of media termination, and its structural representation comprises as shown in Figure 6:
Collecting unit 601, audient's information of correspondence when being used for according to human body biological characteristics collection media advertisement playing programs; This audient's information has characterized the spectators' that accept the media advertisement program information;
Preferable, above-mentioned collecting unit 601 specifically is used for detecting audient's information of correspondence when gathering the media advertisement playing programs by the detection of people's face, fingerprint detection and/or eyeground scanning.
Preferable, above-mentioned collecting unit 601, the effective audient's number in the setting-up time section of correspondence when specifically being used to gather the media advertisement playing programs; And/or in effective audient's number of setting the place; Wherein, effective audient's number in the setting-up time section and/or the effective audient's number in the setting place are used for using when the broadcast of media advertisement program is chargeed.
Preferable, above-mentioned collecting unit 601, effective audient's number of correspondence when specifically being used to gather the media advertisement playing programs; And/or effective audient's crowd characteristic; And/or effective audient's hold-up time; And/or when facing the identity that identifies these spectators when spectators carry out the media advertisement playing programs;
Above-mentioned control module 602 specifically is used for the magnitude relationship according to effective audient's number of each media advertisement program correspondence of gathering, and selects the many media advertisement programs of effective audient's number to play by media termination; And/or according to the magnitude relationship of each effective audient's number of the same media advertisement program correspondence of repeatedly gathering, the media advertisement program of correspondence is play by media termination when selecting effective audient's number to increase; And/or according to effective audient's crowd characteristic, the media advertisement program of selecting to set in advance to should crowd characteristic is play by media termination; And/or according to hold-up time of effective audient, the media advertisement program of correspondence is play by media termination when selecting hold-up time of effective audient to increase; And/or,, determine these spectators' personal information, and select the media advertisement program of personal information that should spectators is play by media termination according to these spectators' that identify identity when in the face of spectators when carrying out the media advertisement playing programs.
Embodiment five:
Based on same inventive concept, according to the media advertisement method for processing business that the above embodiment of the present invention provides, correspondingly, the embodiment of the invention five also provides a kind of media advertisement transaction processing system, its structural representation comprises as shown in Figure 7: media termination 701 and application server 702; Wherein:
Above-mentioned media termination 701, audient's information of correspondence when being used for according to human body biological characteristics collection media advertisement playing programs; And audient's information sent to above-mentioned application server 702; Audient's information has characterized the spectators' that accept the media advertisement program information;
Above-mentioned application server 702 is used for according to audient's information the broadcast of media advertisement program being controlled.
Preferable, above-mentioned application server 702 also is used for according to audient's information the broadcast of media advertisement program being chargeed.
In sum, the scheme that the embodiment of the invention provides comprises: audient's information of correspondence when gathering the media advertisement playing programs according to human body biological characteristics; This audient's information has characterized the spectators' that accept the media advertisement program information; According to this audient's information the broadcast of media advertisement program is controlled.The scheme that adopts the embodiment of the invention to provide can be handled the media advertisement business more rational, more targetedly.
Obviously, those skilled in the art can carry out various changes and modification to the present invention and not break away from the spirit and scope of the present invention.Like this, if of the present invention these are revised and modification belongs within the scope of claim of the present invention and equivalent technologies thereof, then the present invention also is intended to comprise these changes and modification interior.
Claims (15)
1. a media advertisement method for processing business is characterized in that, comprising:
Audient's information of correspondence when gathering the media advertisement playing programs according to human body biological characteristics; Described audient's information has characterized the spectators' that accept the media advertisement program information;
According to described audient's information the broadcast of media advertisement program is controlled.
2. the method for claim 1 is characterized in that, also comprises: according to described audient's information the broadcast of media advertisement program is chargeed.
3. the method for claim 1 is characterized in that, audient's information of correspondence when gathering the media advertisement playing programs according to human body biological characteristics is specially:
Detect audient's information of correspondence when gathering the media advertisement playing programs by the detection of people's face, fingerprint detection and/or eyeground scanning.
4. as the arbitrary described method of claim 1-3, it is characterized in that audient's information of correspondence when gathering the media advertisement playing programs is specially:
Effective audient's number of correspondence when gathering the media advertisement playing programs; And/or effective audient's crowd characteristic; And/or described effective audient's hold-up time; And/or when facing the identity that identifies these spectators when spectators carry out the media advertisement playing programs;
According to described audient's information the broadcast of subsequent media advertising programme is controlled, is specially:
According to the magnitude relationship of effective audient's number of each media advertisement program correspondence of gathering, select the many media advertisement programs of described effective audient's number to play; And/or
According to the magnitude relationship of each effective audient's number of the same media advertisement program correspondence of repeatedly gathering, the media advertisement program of correspondence is play when selecting effective audient's number to increase; And/or
According to described effective audient's crowd characteristic, the media advertisement program of selecting to set in advance to should crowd characteristic is play; And/or
According to described effective audient's hold-up time, the media advertisement program of correspondence is play when selecting hold-up time of described effective audient to increase; And/or
When in the face of spectators when carrying out the media advertisement playing programs, according to these spectators' that identify identity, determine these spectators' personal information, and select the media advertisement program of personal information that should spectators is play.
5. method as claimed in claim 2 is characterized in that, audient's information of correspondence when gathering the media advertisement playing programs is specially:
Effective audient's number in the setting-up time section of correspondence when gathering the media advertisement playing programs; And/or in effective audient's number of setting the place;
According to described audient's information the broadcast of media advertisement program is chargeed, is specially:
According to described in the setting-up time section effective audient's number and/or setting effective audient's number in place, the broadcast of media advertisement program is chargeed.
6. an application server is characterized in that, comprising:
Receiving element, audient's information of correspondence when being used for media advertisement playing programs that the receiving media terminal sends; Described audient's information according to the human body biological characteristics collection, has characterized the spectators' that accept the media advertisement program information by described media termination;
Control module is used for according to described audient's information the broadcast of media advertisement program being controlled.
7. application server as claimed in claim 6 is characterized in that, also comprises:
Charging Detail Record unit is used for according to described audient's information the broadcast of media advertisement program being chargeed.
8. application server as claimed in claim 6 is characterized in that, described audient's information that described receiving element receives is detected by the detection of people's face, fingerprint detection and/or eyeground scanning by described media termination, gathers when the media advertisement playing programs.
9. as the arbitrary described application server of claim 6-8, it is characterized in that described receiving element, effective audient's number of correspondence when specifically being used to receive the media advertisement playing programs that described media termination sends; And/or effective audient's crowd characteristic; And/or described effective audient's hold-up time; And/or when facing the identity that identifies these spectators when spectators carry out the media advertisement playing programs;
Described control module specifically is used for the magnitude relationship according to effective audient's number of each media advertisement program correspondence of gathering, and selects the many media advertisement programs of described effective audient's number to play by media termination; And/or according to the magnitude relationship of each effective audient's number of the same media advertisement program correspondence of repeatedly gathering, the media advertisement program of correspondence is play by media termination when selecting effective audient's number to increase; And/or according to described effective audient's crowd characteristic, the media advertisement program of selecting to set in advance to should crowd characteristic is play by media termination; And/or according to hold-up time of described effective audient, the media advertisement program of correspondence is play by media termination when selecting hold-up time of described effective audient to increase; And/or,, determine these spectators' personal information, and select the media advertisement program of personal information that should spectators is play by media termination according to these spectators' that identify identity when in the face of spectators when carrying out the media advertisement playing programs.
10. application server as claimed in claim 7 is characterized in that, described receiving element, the effective audient's number in the setting-up time section of correspondence when specifically being used to receive the media advertisement playing programs that described media termination sends; And/or in effective audient's number of setting the place;
Described Charging Detail Record unit, specifically be used for according to described in the setting-up time section effective audient's number and/or setting effective audient's number in place, the broadcast of media advertisement program is chargeed.
11. a media termination is characterized in that, comprising:
Collecting unit, audient's information of correspondence when being used for according to human body biological characteristics collection media advertisement playing programs; Described audient's information has characterized the spectators' that accept the media advertisement program information;
Control module is used for according to described audient's information the broadcast of media advertisement program being controlled.
12. media termination as claimed in claim 11 is characterized in that, described collecting unit specifically is used for detecting audient's information of correspondence when gathering the media advertisement playing programs by the detection of people's face, fingerprint detection and/or eyeground scanning.
13. media termination as claimed in claim 11 is characterized in that, described collecting unit, the effective audient's number in the setting-up time section of correspondence when specifically being used to gather the media advertisement playing programs; And/or in effective audient's number of setting the place; Wherein, described effective audient's number and/or the effective audient's number in the setting place in the setting-up time section is used for using when the broadcast of media advertisement program is chargeed.
14., it is characterized in that described collecting unit, effective audient's number of correspondence when specifically being used to gather the media advertisement playing programs as the arbitrary described media termination of claim 11-13; And/or effective audient's crowd characteristic; And/or described effective audient's hold-up time; And/or when facing the identity that identifies these spectators when spectators carry out the media advertisement playing programs;
Described control module specifically is used for the magnitude relationship according to effective audient's number of each media advertisement program correspondence of gathering, and selects the many media advertisement programs of described effective audient's number to play by media termination; And/or according to the magnitude relationship of each effective audient's number of the same media advertisement program correspondence of repeatedly gathering, the media advertisement program of correspondence is play by media termination when selecting effective audient's number to increase; And/or according to described effective audient's crowd characteristic, the media advertisement program of selecting to set in advance to should crowd characteristic is play by media termination; And/or according to hold-up time of described effective audient, the media advertisement program of correspondence is play by media termination when selecting hold-up time of described effective audient to increase; And/or,, determine these spectators' personal information, and select the media advertisement program of personal information that should spectators is play by media termination according to these spectators' that identify identity when in the face of spectators when carrying out the media advertisement playing programs.
15. a media advertisement transaction processing system is characterized in that, comprising: media termination and application server; Wherein:
Described media termination, audient's information of correspondence when being used for according to human body biological characteristics collection media advertisement playing programs; And described audient's information sent to described application server; Described audient's information has characterized the spectators' that accept the media advertisement program information;
Described application server is used for according to described audient's information the broadcast of media advertisement program being controlled.
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