CN105187865A - System and method for dynamic delivery of advertisement - Google Patents
System and method for dynamic delivery of advertisement Download PDFInfo
- Publication number
- CN105187865A CN105187865A CN201510578512.0A CN201510578512A CN105187865A CN 105187865 A CN105187865 A CN 105187865A CN 201510578512 A CN201510578512 A CN 201510578512A CN 105187865 A CN105187865 A CN 105187865A
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- China
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- advertisement
- audience ratings
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- reservation
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
Abstract
The invention relates to the field of advertisements, and provides a system and a method for dynamic delivery of advertisements, so as to achieve reservation of audience rating and allow advertisers to deliver advertisements dynamically. The system comprises a television terminal, a big data platform and an advertisement delivery terminal, wherein the television terminal is provided with a rating acquisition module. The method comprises the steps in summary that: the rating acquisition module acquires program rating data of the television terminal; the big data platform collects and analyzes the acquired data, and obtains audience rating of each channel within a time period; and the advertisement delivery terminal compares the audience rating with a reservation value of each advertisement on the advertisement delivery terminal and judges whether the reservation value is reached, is so, then delivers the advertisement corresponding to the reservation value, otherwise delivers no advertisement. The system and the method are applicable to an advertisement delivery system based on the big data platform.
Description
Technical field
The present invention relates to advertisement field, particularly dynamically throw in the system and method for advertisement.
Background technology
Intelligent television on China existing market, along with improving constantly and the requirements at the higher level of user to quality of the life of hardware and software technology, function has become from strength to strength, has overturned TV in the past completely in people's image in the heart.Present society has developed into data age, has data just to have right to speak, and the audience ratings of tidying up rate or TV applications according to intelligent television program dynamically throws in advertisement has very graduation necessary.
With large data platform for back-up environment, the real-time passback of data, analysis, distribution technology is utilized to be optimized integration, realize intelligent television data acquisition, reach the object of the viewing-data indicator-specific statistics that the various dimensions such as audience ratings, rating share, loyalty, user's stickiness are provided, support the development of miscellaneous service.
The method that advertisement is thrown in by existing advertiser has two shortcomings:
First: advertisement putting can only be thrown in advertisement to a certain channel or certain several fixed channel by advertiser.
Second: can not preengage audience ratings, intelligence is with tidying up tendency to determine those channels following and highlyer may throw in advertisement in some event end audience ratings in the past.The value that advertisement produces has very large contingency.
Summary of the invention
The technical problem to be solved in the present invention is: the system and method providing a kind of dynamic input advertisement, realizes the reservation of audience ratings, allows advertiser dynamically can throw in advertisement.
For solving the problem, the technical solution used in the present invention is: the system of dynamically throwing in advertisement, comprises television terminal, large data platform, advertisement putting end; Television terminal is provided with rating acquisition module;
Described rating acquisition module for gathering program audience data, and by gather data upload to large data platform;
Described large data platform is used for adding up the data that all rating acquisition modules of same period are uploaded, and analyzes the audience ratings of each channel in this period, and audience ratings is sent to advertisement putting end;
Described advertisement putting end for storing the advertisement of advertiser's reservation, and arranges the reservation value of each advertisement; When the audience ratings that large data platform sends reaches default reservation value, advertisement putting end throws in advertisement corresponding to reservation value to television terminal.
Further, in a period of time, when the same advertisement that advertisement putting end is thrown in, input is the restriction of free interval and number of times restriction.
Further, the audience ratings analyzed sorts by described large data platform from high to low, and the sequence list after sequence is sent to advertisement putting end; Described advertisement putting end can also throw in advertisement according to the audience ratings sequence ranking of advertiser's reservation.
Further, described television terminal is also provided with switching on and shutting down acquisition module, described switching on and shutting down acquisition module for gathering the switching on and shutting down data of television terminal, and by the switching on and shutting down data upload that collects to large data platform; Described large data platform, also for analyzing the switching on and shutting down data that switching on and shutting down acquisition module is uploaded, sending startup advertisement according to analysis result to advertisement putting end and pushing instruction; Described advertisement putting end also stores startup advertisement, when the startup advertisement that advertisement putting termination receives the transmission of large data platform pushes instruction, throws in startup advertisement to television terminal.
The method of dynamic input advertisement, comprises the steps:
A. program audience data are gathered;
B. the data collected are added up, analyzed, draw in the audience ratings of certain time period each channel in this period;
C. the reservation value of each advertisement in audience ratings and advertisement putting end is compared, judge whether to reach reservation value, if so, then throw in advertisement corresponding to reservation value, otherwise do not throw advertisement.
Further, in step c, in a period of time, when the same advertisement that advertisement putting end is thrown in, be the restriction of free interval and number of times restriction.
The method of dynamic input advertisement, comprises the steps:
A. the switching on and shutting down data of television terminal are gathered; B. to the switching on and shutting down data analysis collected; C. startup advertisement is thrown according to analysis result.
The method of dynamic input advertisement, comprises the steps:
A. program audience data are gathered;
B. the data collected are added up, analyzed, draw in the audience ratings of certain time period each channel in this period, and audience ratings is sorted from high to low;
C. advertisement is thrown according to the audience ratings sequence ranking of advertiser's reservation.
The invention has the beneficial effects as follows: by the reservation of audience ratings on advertisement pushing end, large data platform is analyzed the carrying out of channel program, obtain audience ratings, reservation value and audience ratings compare by advertisement pushing end, throw in advertisement according to comparative result, achieve advertiser and dynamically throw in advertisement, allow the maximization of advertisement benefit, the present invention advances the development of advertising, has immeasurable effect to the development of future society advertising.
Accompanying drawing explanation
Fig. 1 is the structure chart of present system.
Embodiment
As shown in Figure 1, system of the present invention comprises television terminal, large data platform, advertisement putting end, and television terminal is provided with rating acquisition module.Wherein: described rating acquisition module for gathering program audience data, and by gather data upload to large data platform; Described large data platform is used for adding up the data that all rating acquisition modules of same period are uploaded, and analyzes the audience ratings of each channel in this period, and audience ratings is sent to advertisement putting end; Described advertisement putting end for storing the advertisement of advertiser's reservation, and arranges the reservation value of corresponding advertisement; When the audience ratings that large data send reaches certain reservation value, advertisement putting end throws in corresponding advertisement to television terminal.
The present invention with large data platform for back-up environment, utilize the real-time passback of data, analysis, distribution technology to be optimized integration, realize intelligent television data acquisition, audience ratings can be preengage by advertiser, just advertisement is thrown in after a certain program audience rating is higher than reservation value, will not in input lower than reservation value.Achieve the dynamic input of advertisement, throw at random.
Further, for the location realizing some minorityization product advertisings is thrown in, the audience ratings analyzed can sort by described large data platform from high to low, and the sequence list after sequence is sent to advertisement putting end; Accusing to throw in holds the audience ratings sequence ranking according to advertiser's reservation to throw in advertisement.Such as old age sees the less of TV, and the program just looked at also compares unexpected winner, may in certain time period, the audience ratings of this unexpected winner program is quite low, almost rebasing, if now the advertisement of some old products is preengage the rebasing ranking of audience ratings and thrown in by advertiser, good effect will be reached.
In addition, if there is the demand of throwing in television terminal startup advertisement in advertiser, can arrange switching on and shutting down acquisition module in television terminal, switching on and shutting down information feed back is after large data platform, then entire body advertisement putting end throws in advertisement to the TV of start.
The method of dynamic input advertisement, concrete steps are as follows:
1, by rating acquisition module, program audience data are gathered.
2, large data platform is added up the data collected, is analyzed, and draws in the audience ratings of certain time period each channel in this period, and all audience ratings is sorted from high to low.Such as evening 8:00-9:00, HNTV, Jiangsu satellite TV, CCTV-5 audience ratings are respectively x2.1%, x2.3%, x2.6%, and after sequence is CCTV-5x2.6%, Jiangsu satellite TV x2.3%, HNTV x2.1%.
3, first advertisement putting end judges whether with or without the advertisement according to reservation audience ratings sequence ranking, if had, throws in advertisement according to the audience ratings sequence ranking of reservation; If no, the reservation value of each advertisement in audience ratings and advertisement putting end compares by advertisement putting end again, judges whether to reach reservation value, if so, then throws in advertisement corresponding to reservation value, otherwise does not throw advertisement.Wherein, reservation value is generally number range, such as an x2%---x3% is interval.
Particularly, different audience ratings reservation value is preengage by different advertisers, according to the value of the mode determination audience ratings of submitting a tender, how much inferiorly throws in.What such as advertiser a preengage is that audience ratings reaches more than x1%, just starts to throw in: audience ratings that what such as advertiser b preengage is is at x2%---x3% is interval, just starts to throw in; Audience ratings that what such as advertiser c preengage is is at x4%---and x5% is interval, just starts to throw in.If advertiser limits each TV, every day, impressions was no more than five times frequently.
If the audience ratings of HNTV, Jiangsu satellite TV, CCTV-5 all reaches x1%, then all to throw in advertisement a at these three channels; If now only have a channel to reach x1%, then only throw in advertisement a at this channel; If HNTV's audience ratings is in x2%---x3% is interval, then throw in advertisement b; If HNTV's audience ratings is in x4%---x5% is interval, then throw in advertisement c;
When audience ratings reservation value does not reach reservation value, namely lower than or higher than this value by stopping throw in advertisement.If HNTV, Jiangsu satellite TV, CCTV-5 after two hours audience ratings risen to suddenly x2%---after some values in x3% interval, advertisement a after this period of time will HNTV, Jiangsu satellite TV, CCTV-5 play.
In addition, each input advertisement needs time restriction, needs time restriction between every two advertisements.At least 30 minutes time intervals of every twice input.Such as HNTV's audience ratings is in x2%---and x3% is interval, then throw in advertisement b, after advertisement plays, the audience ratings of HNTV rises x4% suddenly---the some values in x5%, within ten minutes, turn back to x2% again---between x3%, now then directly do not throw in advertisement, again throw in after 30 minutes must be waited until.Avoid impressions too many.
TV station carries out class's charge according to the interval value of the audience ratings that advertisement is thrown in, impressions, allows the maximizing the benefits of advertisement.The value of the audience ratings of advertiser's reservation is higher, and the number of times of input is more, then costly, the advertisement benefit certainly produced is also the highest.
The concrete operations flow process of the inventive method that Here it is, it has tradition and throws in the incomparable superiority of the method for advertisement.It avoid traditional problem of throwing in advertisement in a certain TV station or certain several TV station, achieve the reservation of audience ratings, allow advertiser dynamically throw in advertisement, realize the maximization of advertisement benefit.This method makes Consumer's Experience be greatly improved.
The foregoing describe general principle of the present invention and main feature; the description of specification just illustrates principle of the present invention; without departing from the spirit and scope of the present invention, the present invention also has various changes and modifications, and these changes and improvements all fall in the claimed scope of the invention.
Claims (8)
1. dynamically throw in the system of advertisement, comprise television terminal, large data platform, advertisement putting end; It is characterized in that, television terminal is provided with rating acquisition module;
Described rating acquisition module for gathering program audience data, and by gather data upload to large data platform;
Described large data platform is used for adding up the data that all rating acquisition modules of same period are uploaded, and analyzes the audience ratings of each channel in this period, and audience ratings is sent to advertisement putting end;
Described advertisement putting end for storing the advertisement of advertiser's reservation, and arranges the reservation value of each advertisement; When the audience ratings that large data platform sends reaches default reservation value, advertisement putting end throws in advertisement corresponding to reservation value to television terminal.
2. the system of dynamic input advertisement according to claim 1, is characterized in that, in a period of time, when the same advertisement that advertisement putting end is thrown in, input is the restriction of free interval and number of times restriction.
3. the system of dynamic input advertisement according to claim 2, is characterized in that, the audience ratings analyzed sorts by described large data platform from high to low, and the sequence list after sequence is sent to advertisement putting end;
Described advertisement putting end can also throw in advertisement according to the audience ratings sequence ranking of advertiser's reservation.
4. the system of dynamic input advertisement according to claim 1, it is characterized in that, described television terminal is also provided with switching on and shutting down acquisition module, described switching on and shutting down acquisition module for gathering the switching on and shutting down data of television terminal, and by the switching on and shutting down data upload that collects to large data platform;
Described large data platform, also for analyzing the switching on and shutting down data that switching on and shutting down acquisition module is uploaded, sending startup advertisement according to analysis result to advertisement putting end and pushing instruction;
Described advertisement putting end also stores startup advertisement, when the startup advertisement that advertisement putting termination receives the transmission of large data platform pushes instruction, throws in startup advertisement to television terminal.
5. dynamically throw in the method for advertisement, it is characterized in that, comprise the steps:
A. program audience data are gathered;
B. the data collected are added up, analyzed, draw in the audience ratings of certain time period each channel in this period;
C. the reservation value of each advertisement in audience ratings and advertisement putting end is compared, judge whether to reach reservation value, if so, then throw in advertisement corresponding to reservation value, otherwise do not throw advertisement.
6. the method for dynamic input advertisement according to claim 5, is characterized in that, in step c, in a period of time, when the same advertisement that advertisement putting end is thrown in, input is the restriction of free interval and number of times restriction.
7. dynamically throw in the method for advertisement, it is characterized in that, comprise the steps:
A. the switching on and shutting down data of television terminal are gathered;
B. to the switching on and shutting down data analysis collected;
C. startup advertisement is thrown according to analysis result.
8. dynamically throw in the method for advertisement, it is characterized in that, comprise the steps:
A. program audience data are gathered;
B. the data collected are added up, analyzed, draw in the audience ratings of certain time period each channel in this period, and audience ratings is sorted from high to low;
C. advertisement is thrown according to the audience ratings sequence ranking of advertiser's reservation.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510578512.0A CN105187865A (en) | 2015-09-11 | 2015-09-11 | System and method for dynamic delivery of advertisement |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510578512.0A CN105187865A (en) | 2015-09-11 | 2015-09-11 | System and method for dynamic delivery of advertisement |
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| CN105187865A true CN105187865A (en) | 2015-12-23 |
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| CN201510578512.0A Pending CN105187865A (en) | 2015-09-11 | 2015-09-11 | System and method for dynamic delivery of advertisement |
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Cited By (6)
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| CN106920116A (en) * | 2015-12-24 | 2017-07-04 | 北京奇虎科技有限公司 | Advertisement material data fast verification system |
| CN108156482A (en) * | 2017-12-29 | 2018-06-12 | 天脉聚源（北京）科技有限公司 | The method and apparatus of the interactive injected volume of control |
| CN108805592A (en) * | 2017-04-26 | 2018-11-13 | 星联互动文化传播（天津）有限公司 | Closed loop variety think tank's points-scoring system and method |
| CN111602407A (en) * | 2017-12-21 | 2020-08-28 | 万向媒体有限公司 | Personalized home shopping broadcasting system |
| CN112203143A (en) * | 2020-10-12 | 2021-01-08 | 广州欢网科技有限责任公司 | Method and device for counting online quantity of smart television in each time period based on big data |
| CN112203112A (en) * | 2020-10-13 | 2021-01-08 | 广州欢网科技有限责任公司 | Advertisement putting method, device and system based on Internet television |
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Application publication date: 20151223 |
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