CN112396461A - Vehicle-mounted video advertisement management system based on big data - Google Patents
Vehicle-mounted video advertisement management system based on big data Download PDFInfo
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- CN112396461A CN112396461A CN202011341167.6A CN202011341167A CN112396461A CN 112396461 A CN112396461 A CN 112396461A CN 202011341167 A CN202011341167 A CN 202011341167A CN 112396461 A CN112396461 A CN 112396461A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The invention discloses a vehicle-mounted video advertisement management system based on big data, which comprises a vehicle-mounted processor, and a video playing module, a video analyzing module, a cloud database, an advertisement matching module, a user feedback module and an advertisement viewing module which are connected with the vehicle-mounted processor. According to the system, through the system design of the video playing module, the video analyzing module, the cloud database, the advertisement matching module, the user feedback module and the advertisement viewing module, the advertisement can be released while the user watches videos in the vehicle, effective cooperation between a video platform and an advertiser is facilitated, and free video watching opportunities are provided for the user.
Description
Technical Field
The invention belongs to the field of vehicle-mounted systems, and particularly relates to a vehicle-mounted video advertisement management system based on big data.
Background
The vehicle-mounted two-dimensional advertisement delivery system can replace the traditional vehicle-mounted advertisement and the traditional outdoor advertisement, more than 90% of middle and small merchants in China cannot bear high advertisement promotion cost, such as televisions, magazines, network media and the like at present, and for the middle and small merchants, the advertisement promotion cost far exceeds the bearing of the upper and small merchants.
Disclosure of Invention
The invention aims to overcome the problems in the prior art and provides a vehicle-mounted video advertisement management system based on big data.
In order to achieve the technical purpose and achieve the technical effect, the invention is realized by the following technical scheme:
a vehicle-mounted video advertisement management system based on big data comprises a vehicle-mounted processor, and a video playing module, a video analyzing module, a cloud database, an advertisement matching module, a user feedback module and an advertisement viewing module which are connected with the vehicle-mounted processor;
the vehicle-mounted processor is used for receiving data information of each module in the system and processing the data information in real time;
the video playing module is used for displaying data through the vehicle-mounted display screen, displaying data of an internet video and establishing data connection with a third-party video platform;
the video analysis module is used for carrying out information identification on the real-time video information of the video playing module and forming corresponding video keyword information to be fed back to the vehicle-mounted processor;
the cloud database is used for advertising data delivery of advertisers, binding and storing feature words of all advertisement information and calling the feature words by the vehicle-mounted processor in real time;
the advertisement matching module is used for matching advertisement information in the cloud database according to the video keyword information of the video analysis module, sending the successfully matched advertisement information to the vehicle-mounted processor and displaying advertisements through the video playing module;
the user feedback module is used for inputting feedback information by a user after the display of the advertisement information is finished and sending the feedback information to the cloud database in real time;
the advertisement viewing module is used for clicking and viewing the advertisement information by the user.
Furthermore, the vehicle-mounted processor is further connected with a mobile phone APP module, and the mobile phone APP module is used for carrying out mirror image display on data information of the video playing module.
Furthermore, the user feedback module is connected with a voice acquisition module, and the voice acquisition module is used for acquiring voice feedback information of the user.
The invention has the beneficial effects that:
according to the system, through the system design of the video playing module, the video analyzing module, the cloud database, the advertisement matching module, the user feedback module and the advertisement viewing module, the advertisement can be released while the user watches videos in the vehicle, effective cooperation between a video platform and an advertiser is facilitated, and free video watching opportunities are provided for the user.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:
FIG. 1 is a block diagram of the system architecture of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
As shown in fig. 1, the vehicle-mounted video advertisement management system based on big data includes a vehicle-mounted processor, and a video playing module, a video analyzing module, a cloud database, an advertisement matching module, a user feedback module, and an advertisement viewing module connected to the vehicle-mounted processor;
the vehicle-mounted processor is used for receiving the data information of each module in the system and processing the data information in real time;
the video playing module is used for displaying data through the vehicle-mounted display screen, displaying data of the internet video and establishing data connection with a third-party video platform;
the video analysis module is used for carrying out information identification on the real-time video information of the video playing module and forming corresponding video keyword information to be fed back to the vehicle-mounted processor;
the cloud database is used for advertising data delivery of advertisers, binding and storing characteristic words of all advertisement information and calling the characteristic words by the vehicle-mounted processor in real time;
the advertisement matching module is used for matching the advertisement information in the cloud database according to the video keyword information of the video analysis module, sending the successfully matched advertisement information to the vehicle-mounted processor and displaying the advertisement through the video playing module;
the user feedback module is used for inputting feedback information by a user after the display of the advertisement information is finished and sending the feedback information to the cloud database in real time;
the advertisement viewing module is used for clicking and viewing the advertisement information by the user.
The vehicle-mounted processor is further connected with a mobile phone APP module, the mobile phone APP module is used for carrying out mirror image display on data information of the video playing module, the user feedback module is connected with a voice acquisition module, and the voice acquisition module is used for acquiring voice feedback information of a user.
According to the system, through the system design of the video playing module, the video analyzing module, the cloud database, the advertisement matching module, the user feedback module and the advertisement viewing module, the advertisement can be released while the user watches videos in the vehicle, effective cooperation between a video platform and an advertiser is facilitated, and free video watching opportunities are provided for the user.
In the description herein, references to the description of "one embodiment," "an example," "a specific example" or the like are intended to mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
The foregoing shows and describes the general principles, essential features, and advantages of the invention. It will be understood by those skilled in the art that the present invention is not limited to the embodiments described above, which are described in the specification and illustrated only to illustrate the principle of the present invention, but that various changes and modifications may be made therein without departing from the spirit and scope of the present invention, which fall within the scope of the invention as claimed.
Claims (3)
1. The utility model provides a vehicle-mounted video advertisement management system based on big data which characterized in that: the system comprises an on-board processor, and a video playing module, a video analyzing module, a cloud database, an advertisement matching module, a user feedback module and an advertisement viewing module which are connected with the on-board processor;
the vehicle-mounted processor is used for receiving data information of each module in the system and processing the data information in real time;
the video playing module is used for displaying data through the vehicle-mounted display screen, displaying data of an internet video and establishing data connection with a third-party video platform;
the video analysis module is used for carrying out information identification on the real-time video information of the video playing module and forming corresponding video keyword information to be fed back to the vehicle-mounted processor;
the cloud database is used for advertising data delivery of advertisers, binding and storing feature words of all advertisement information and calling the feature words by the vehicle-mounted processor in real time;
the advertisement matching module is used for matching advertisement information in the cloud database according to the video keyword information of the video analysis module, sending the successfully matched advertisement information to the vehicle-mounted processor and displaying advertisements through the video playing module;
the user feedback module is used for inputting feedback information by a user after the display of the advertisement information is finished and sending the feedback information to the cloud database in real time;
the advertisement viewing module is used for clicking and viewing the advertisement information by the user.
2. The big data-based vehicle-mounted video advertisement management system according to claim 1, wherein: the vehicle-mounted processor is further connected with a mobile phone APP module, and the mobile phone APP module is used for carrying out mirror image display on data information of the video playing module.
3. The big data-based vehicle-mounted video advertisement management system according to claim 1, wherein: the user feedback module is connected with a voice acquisition module, and the voice acquisition module is used for acquiring voice feedback information of a user.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011341167.6A CN112396461A (en) | 2020-11-26 | 2020-11-26 | Vehicle-mounted video advertisement management system based on big data |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202011341167.6A CN112396461A (en) | 2020-11-26 | 2020-11-26 | Vehicle-mounted video advertisement management system based on big data |
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| CN112396461A true CN112396461A (en) | 2021-02-23 |
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| CN202011341167.6A Withdrawn CN112396461A (en) | 2020-11-26 | 2020-11-26 | Vehicle-mounted video advertisement management system based on big data |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113256350A (en) * | 2021-06-25 | 2021-08-13 | 深圳市迅灵电子科技有限公司 | Advertisement distributed distribution system and method based on Internet of vehicles cloud service platform |
| CN113763046A (en) * | 2021-09-07 | 2021-12-07 | 四川易海天科技有限公司 | Mobile internet vehicle-mounted intelligent delivery system based on big data analysis |
-
2020
- 2020-11-26 CN CN202011341167.6A patent/CN112396461A/en not_active Withdrawn
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113256350A (en) * | 2021-06-25 | 2021-08-13 | 深圳市迅灵电子科技有限公司 | Advertisement distributed distribution system and method based on Internet of vehicles cloud service platform |
| CN113763046A (en) * | 2021-09-07 | 2021-12-07 | 四川易海天科技有限公司 | Mobile internet vehicle-mounted intelligent delivery system based on big data analysis |
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Application publication date: 20210223 |