CN112651771A - Intelligent digital advertisement information acquisition system and method - Google Patents
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Abstract
The invention provides a system and a method for intelligently acquiring digital advertisement information, which comprises a terminal layer, a transmission layer, a main control layer and a promotion layer; the terminal layer comprises an age acquisition module, a gender acquisition module, a behavior acquisition module, a display module and an advertisement playing module; the transmission layer packs and sends the acquired data information to the main control layer and receives an advertisement playing instruction sent by the main control layer; the main control layer analyzes and processes the data information after receiving the data information, obtains advertisement category information needing to be promoted, and sends the advertisement category information to the promotion layer; and the promotion layer plays the advertisement sending terminal through the advertisement playing module according to the advertisement category information. According to the method and the device, the age and gender information of the user is acquired through App or webpage login, the characteristic value of the user is acquired through the operation of the user, the advertisement information suitable for the user requirement is popularized after data are uploaded and compared, the advertisement is accurately pushed, and the requirement of the user is met.
Description
Technical Field
The invention relates to the technical field of advertisement information processing, in particular to a system and a method for intelligently acquiring digital advertisement information.
Background
The traditional advertising system, basically belongs to a one-way advertising system, namely: advertisers unilaterally propagate advertisements to advertisees. What effects these ads can produce, particularly for different people among the audience of ads, is essentially unknown using conventional advertising systems.
In daily life, various media advertisements are still played on an outdoor large-scale advertisement screen or an indoor small-scale advertisement screen; those large advertisement screens are generally disposed in public places such as roadside, subway stations, and the like; those small advertisement display screens are disposed in smaller areas such as elevator halls, elevator cars, office halls, residential areas, residential buildings, and the like.
With the widespread use of the internet, the network also provides an inexpensive platform for advertising. At present, network advertisements are seen everywhere, logos (marks) appearing on web pages, windows popped up when a certain website is opened, couplets appearing on the left and right sides of a certain page, even animations appearing on the left and right sides when a video is watched are all commonly seen network advertisements, the network advertisements do not need to be printed, shot or recorded, the total price of the advertisements published on the network is much lower than that of the advertisements in other forms, and compared with newspapers and televisions, the network advertisements in unit area or time are extremely competitive in price, so that enterprises select to launch the advertisements in a network form at present to obtain the maximum advertisement launching effect.
Currently, the main forms of network advertisements include banner advertisements, button advertisements, mailing list advertisements, wallpaper advertisements, e-mail advertisements, contest and promotional advertisements, insert advertisements, and interactive game advertisements, which are often placed on web pages or in video programs in the form of audio/video programs, text, or pictures.
The existing advertisement delivery is realized based on a third-party internet advertisement delivery platform, but the third-party platform does not master information such as user terminals and video contents, and accurate delivery based on the information cannot be realized.
Disclosure of Invention
In view of this, the present invention provides a system and a method for intelligently acquiring digital advertisement information, which are used for uploading and comparing user data, and then popularizing advertisement information suitable for user requirements, so as to realize accurate advertisement push and meet user requirements.
In order to solve the technical problem, the invention provides an intelligent digital advertisement information acquisition system, which comprises a terminal layer, a transmission layer, a main control layer and a promotion layer;
the terminal layer comprises an age acquisition module for acquiring age information of a user, a gender acquisition module for acquiring gender information, a behavior acquisition module for monitoring behaviors, a display module for watching and an advertisement playing module;
the transmission layer packs and sends the acquired data information to the main control layer and receives an advertisement playing instruction sent by the main control layer;
the main control layer analyzes and processes the data information after receiving the data information, obtains advertisement category information needing to be promoted, and sends the advertisement category information to the promotion layer;
the promotion layer calls out the advertisements from the database according to the advertisement category information and sends the advertisements to the main control layer, and the main control layer sends the advertisements to the terminal layer through the transmission layer and plays the advertisements through the advertisement playing module; and the proportion of each characteristic value of the user is summarized, and then advertisers are searched for promotion.
Furthermore, the age acquisition module acquires age information input by a user logging App or a webpage, and uploads data to the main control layer through the transmission layer.
Furthermore, the gender acquisition module acquires gender information input by logging in an App or a webpage by a user and uploads the data to the main control layer through the transmission layer.
Furthermore, the behavior acquisition module acquires the watching content and the operation behavior of the user in the App or the webpage, and uploads the watching content and the operation behavior to the main control layer through the transmission layer.
Further, the display module at least comprises a device terminal capable of logging in to a network, the device terminal can log in an App or a webpage for browsing operation, and the device terminal further comprises an advertisement playing module for playing advertisements.
Furthermore, the main control layer at least comprises an enterprise computer and a user information database connected with the enterprise computer, and the main control layer stores the user information in the user information database after receiving the user information.
Further, the main control layer collects the user information, arranges the age information, determines the percentage of each age layer by taking five years as one age layer, arranges the gender information, calculates the proportion of male and female gender, determines the age level, gender, the characteristic values of the watching content and the operation behavior, and sends the characteristic values to the promotion layer.
Furthermore, the promotion layer comprises a control unit and an advertisement database connected with the control unit, after the promotion layer obtains the characteristic value of a single user, advertisement data corresponding to the characteristic value of the user is obtained through comparison, the advertisement is called out according to the advertisement data and sent to the main control layer, and the main control layer sends the advertisement to the terminal layer to be played.
Further, the promotion layer displays the characteristic values in a report form after acquiring the characteristic values of all the users, and rents advertisements according to the characteristic values of the users.
A digital advertising information intelligent acquisition method comprises the following steps:
s1, when logging in App or webpage, a user needs to input basic information for registration, and the age acquisition module and the gender acquisition module respectively acquire age and gender information;
s2, the behavior acquisition module monitors the operation behavior and the watching content of the user after logging in, stores the data, and finally uploads the gender information, the age information, the operation behavior and the watching content to the main control layer through the transmission layer;
s3, the main control layer collects the user information, the percentage of each age layer is determined by taking five years as an age layer, the sex information is sorted, the proportion of male and female sex is calculated, the age level, sex, the characteristic value of the watching content and the characteristic value of the operation behavior are determined, and the single user characteristic value and all the user characteristic values are sent to the promotion layer;
s4, obtaining advertisement data corresponding to the user characteristic values through comparison after obtaining the single user characteristic values, calling out advertisements according to the advertisement data and sending the advertisements to the main control layer, and sending the advertisements to the terminal layer by the main control layer for playing;
and S5, after all the user characteristic values are obtained, searching a corresponding advertiser according to the characteristic value with a larger proportion, and popularizing the advertisement space.
The technical scheme of the invention has the following beneficial effects:
the terminal layer is located on an operable terminal and used for logging in and operating through the terminal, a user can input the age and the gender of the user through registration when logging in, and operate and browse after logging in, the age acquisition module arranges the age information, the gender acquisition module arranges the gender information, the behavior acquisition module monitors the operation behavior and the watching content of the user after logging in, stores data, and finally uploads the gender information, the age information, the operation behavior and the watching content to the main control layer through the transmission layer.
The transmission layer transmits data through the Internet, the main control layer analyzes and processes the data after receiving the data to determine the characteristic value of a single user and the characteristic values of all users, the characteristic value calculation method comprises the steps of taking five years as one age layer for age, determining the percentage of each age layer, sorting gender information for gender, calculating the proportion of male gender and female gender, and determining the characteristic values by combining browsing and operation of the users. After the characteristic value is determined, the characteristic value is sent to a promotion layer, the promotion layer calls out advertisements according to the characteristic value and sends the advertisements to a main control layer, and the main control layer sends advertisement information to a terminal layer to play the advertisements. And meanwhile, the promotion layer presents the characteristic values of all users through a report, and searches for advertisements corresponding to the characteristic values for promotion.
According to the method and the device, the age and gender information of the user is acquired through App or webpage login, the characteristic value of the user is acquired through the operation of the user, the advertisement information suitable for the user requirement is popularized after data are uploaded and compared, the advertisement is accurately pushed, and the requirement of the user is met.
Drawings
FIG. 1 is a system structure diagram of the intelligent digital advertising information acquisition system of the present invention;
fig. 2 is a flow chart of the method for intelligently acquiring digital advertisement information according to the present invention.
100. A terminal layer; 200. a transport layer; 300. a master control layer; 400. a promotion layer; 110. an age acquisition module; 120. a gender acquisition module; 130. a behavior acquisition module; 140. a display module; 150. an advertisement playing module; 310. an enterprise-level computer; 320. a user information database; 410. a control unit; 420. An advertisement database.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions of the embodiments of the present invention will be clearly and completely described below with reference to fig. 1-2 of the embodiments of the present invention. It is to be understood that the embodiments described are only a few embodiments of the present invention, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the described embodiments of the invention, are within the scope of the invention.
Throughout the specification, reference to "one embodiment," "an embodiment," "one example," or "an example" means: the particular features, structures, or characteristics described in connection with the embodiment or example are included in at least one embodiment of the invention. Thus, the appearances of the phrases "in one embodiment," "in an embodiment," "one example" or "an example" in various places throughout this specification are not necessarily all referring to the same embodiment or example. Furthermore, the particular features, structures, or characteristics may be combined in any suitable combination and/or sub-combination in one or more embodiments or examples. Further, those of ordinary skill in the art will appreciate that the drawings provided herein are for illustrative purposes and are not necessarily drawn to scale.
Example one
As shown in fig. 1-2: an intelligent acquisition system for digital advertisement information comprises a terminal layer 100, a transmission layer 200, a main control layer 300 and a promotion layer 400;
the terminal layer 100 comprises an age obtaining module 110 for obtaining age information of a user, a gender obtaining module 120 for obtaining gender information, a behavior obtaining module 130 for monitoring behaviors, a display module 140 for viewing and an advertisement playing module 150;
the transmission layer 200 packages the acquired data information and sends the data information to the main control layer 300, and receives an advertisement playing instruction sent by the main control layer 300;
the main control layer 300 receives the data information, analyzes and processes the data information, obtains advertisement category information to be promoted, and sends the advertisement category information to the promotion layer 400;
the promotion layer 400 calls out the advertisement from the database according to the advertisement category information and sends the advertisement to the main control layer 300, and the main control layer 300 sends the advertisement to the terminal layer 100 through the transmission layer 200 and plays the advertisement through the advertisement playing module 150; and the proportion of each characteristic value of the user is summarized, and then advertisers are searched for promotion.
Specifically, the terminal layer is located on an operable terminal and used for logging in and operating through the terminal, a user can input the age and the gender of the user through registration when logging in, and operate and browse after logging in, the age acquisition module arranges the age information, the gender acquisition module arranges the gender information, the behavior acquisition module monitors the operation behavior and the watching content of the user after logging in, stores the data, and finally uploads the gender information, the age information, the operation behavior and the watching content to the main control layer through the transmission layer.
The transmission layer transmits data through the Internet, the main control layer analyzes and processes the data after receiving the data to determine the characteristic value of a single user and the characteristic values of all users, the characteristic value calculation method comprises the steps of taking five years as one age layer for age, determining the percentage of each age layer, sorting gender information for gender, calculating the proportion of male gender and female gender, and determining the characteristic values by combining browsing and operation of the users. After the characteristic value is determined, the characteristic value is sent to a promotion layer, the promotion layer calls out advertisements according to the characteristic value and sends the advertisements to a main control layer, and the main control layer sends advertisement information to a terminal layer to play the advertisements. And meanwhile, the promotion layer presents the characteristic values of all users through a report, and searches for advertisements corresponding to the characteristic values for promotion.
According to one embodiment of the present invention, as shown in figure 1,
the age obtaining module 110 obtains age information input by a user logging in an App or a webpage, and uploads data to the main control layer through the transmission layer.
The gender acquisition module 120 acquires gender information input by a user logging in an App or a webpage, and uploads the data to the main control layer through the transmission layer.
The behavior obtaining module 130 obtains the viewing content and the operation behavior of the user in the App or the webpage, and uploads the viewing content and the operation behavior to the main control layer through the transmission layer.
According to one embodiment of the present invention, as shown in figure 1,
the display module 140 at least includes a device terminal capable of logging in an App or a web page to perform a browsing operation, and an advertisement playing module 150 for playing an advertisement.
In one embodiment of the present invention, as shown in figure 1,
the main control layer 300 at least includes an enterprise computer 310 and a user information database 320 connected to the enterprise computer 310, and the main control layer 300 stores the user information in the user information database 320 after receiving the user information.
The main control layer 300 summarizes the user information, arranges the age information, determines the percentage of each age layer by taking five years as one age layer, arranges the gender information, calculates the proportion of male and female gender, determines the age level, gender, the characteristic values of the viewing content and the operation behavior, and sends the characteristic values to the promotion layer 400.
In one embodiment of the present invention, as shown in figure 1,
the promotion layer 400 comprises a control unit 410 and an advertisement database 420 connected with the control unit 410, after the promotion layer 400 obtains a single user characteristic value, advertisement data corresponding to the user characteristic value are obtained through comparison, an advertisement is called out according to the advertisement data and sent to the main control layer 300, and the main control layer 300 sends the advertisement to the terminal layer 100 to be played.
The promotion layer 400 obtains the eigenvalues of all users, displays the report of the eigenvalues, and rents advertisements according to the eigenvalues of the users.
In an embodiment of the present invention, as shown in fig. 2, this embodiment provides an intelligent obtaining method of digital advertisement information, including the following steps:
s1, when logging in App or webpage, a user needs to input basic information for registration, and the age acquisition module and the gender acquisition module respectively acquire age and gender information;
s2, the behavior acquisition module monitors the operation behavior and the watching content of the user after logging in, stores the data, and finally uploads the gender information, the age information, the operation behavior and the watching content to the main control layer through the transmission layer;
s3, the main control layer collects the user information, the percentage of each age layer is determined by taking five years as an age layer, the sex information is sorted, the proportion of male and female sex is calculated, the age level, sex, the characteristic value of the watching content and the characteristic value of the operation behavior are determined, and the single user characteristic value and all the user characteristic values are sent to the promotion layer;
s4, obtaining advertisement data corresponding to the user characteristic values through comparison after obtaining the single user characteristic values, calling out advertisements according to the advertisement data and sending the advertisements to the main control layer, and sending the advertisements to the terminal layer by the main control layer for playing;
and S5, after all the user characteristic values are obtained, searching a corresponding advertiser according to the characteristic value with a larger proportion, and popularizing the advertisement space.
In the present invention, unless otherwise explicitly specified or limited, for example, it may be fixedly attached, detachably attached, or integrated; can be mechanically or electrically connected; the terms may be directly connected or indirectly connected through an intermediate, and may be communication between two elements or interaction relationship between two elements, unless otherwise specifically limited, and the specific meaning of the terms in the present invention will be understood by those skilled in the art according to specific situations.
While the foregoing is directed to the preferred embodiment of the present invention, it will be understood by those skilled in the art that various changes and modifications may be made without departing from the spirit and scope of the invention as defined in the appended claims.
Claims (10)
1. The utility model provides a system is acquireed to digit advertising information intellectuality which characterized in that: the system comprises a terminal layer (100), a transmission layer (200), a main control layer (300) and a promotion layer (400);
the terminal layer (100) comprises an age acquisition module (110) for acquiring age information of a user, a gender acquisition module (120) for acquiring gender information, a behavior acquisition module (130) for monitoring behaviors, a display module (140) for watching and an advertisement playing module (150);
the transmission layer (200) packs and sends the acquired data information to the main control layer (300), and receives an advertisement playing instruction sent by the main control layer (300);
the main control layer (300) analyzes and processes the data information after receiving the data information, obtains advertisement category information needing to be promoted, and sends the advertisement category information to the promotion layer (400);
the promotion layer (400) calls out the advertisements from the database according to the advertisement category information and sends the advertisements to the main control layer (300), and the main control layer (300) sends the advertisements to the terminal layer (100) through the transmission layer (200) and plays the advertisements through the advertisement playing module (150); and the proportion of each characteristic value of the user is summarized, and then advertisers are searched for promotion.
2. The intelligent digital advertising information acquisition system of claim 1, wherein: the age acquisition module (110) acquires age information input by a user logging App or a webpage, and uploads data to the main control layer through the transmission layer.
3. The intelligent digital advertising information acquisition system of claim 2, wherein: the gender acquisition module (120) acquires gender information input by logging in an App or a webpage by a user, and uploads data to the main control layer through the transmission layer.
4. The intelligent digital advertising information acquisition system as claimed in claim 3, wherein: the behavior acquisition module (130) acquires the viewing content and the operation behavior of the user in the App or the webpage, and uploads the viewing content and the operation behavior to the main control layer through the transmission layer.
5. The intelligent digital advertising information acquisition system of claim 4, wherein: the display module (140) at least comprises a device terminal which can log in a network and can log in an App or a webpage for browsing operation, and the device terminal also comprises an advertisement playing module (150) for playing advertisements.
6. The intelligent digital advertising information acquisition system of claim 5, wherein: the main control layer (300) at least comprises an enterprise computer (310) and a user information database (320) connected with the enterprise computer (310), and the main control layer (300) stores user information in the user information database (320) after receiving the user information.
7. The intelligent digital advertising information acquisition system of claim 6, wherein: the main control layer (300) collects the user information, arranges the age information, determines the percentage of each age layer by taking five years as one age layer, arranges the gender information, calculates the proportion of male and female gender, determines the age level, gender, the characteristic values of viewing content and operation behavior, and sends the characteristic values to the promotion layer (400).
8. The intelligent digital advertising information acquisition system of claim 7, wherein: the promotion layer (400) comprises a control unit (410) and an advertisement database (420) connected with the control unit (410), after the promotion layer (400) obtains a single user characteristic value, advertisement data corresponding to the user characteristic value are obtained through comparison, an advertisement is called out according to the advertisement data and sent to the main control layer (300), and the main control layer (300) sends the advertisement to the terminal layer (100) to be played.
9. The intelligent digital advertising information acquisition system of claim 8, wherein: and the promotion layer (400) displays the report forms of the characteristic values after acquiring the characteristic values of all the users, and rents advertisements according to the characteristic values of the users.
10. The intelligent digital advertising information acquisition method based on claim 9, characterized by comprising: the method comprises the following steps:
s1, when logging in App or webpage, a user needs to input basic information for registration, and the age acquisition module and the gender acquisition module respectively acquire age and gender information;
s2, the behavior acquisition module monitors the operation behavior and the watching content of the user after logging in, stores the data, and finally uploads the gender information, the age information, the operation behavior and the watching content to the main control layer through the transmission layer;
s3, the main control layer collects the user information, the percentage of each age layer is determined by taking five years as an age layer, the sex information is sorted, the proportion of male and female sex is calculated, the age level, sex, the characteristic value of the watching content and the characteristic value of the operation behavior are determined, and the single user characteristic value and all the user characteristic values are sent to the promotion layer;
s4, obtaining advertisement data corresponding to the user characteristic values through comparison after obtaining the single user characteristic values, calling out advertisements according to the advertisement data and sending the advertisements to the main control layer, and sending the advertisements to the terminal layer by the main control layer for playing;
and S5, after all the user characteristic values are obtained, searching a corresponding advertiser according to the characteristic value with a larger proportion, and popularizing the advertisement space.
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| CN202011472529.5A CN112651771A (en) | 2020-12-15 | 2020-12-15 | Intelligent digital advertisement information acquisition system and method |
| PCT/CN2020/137255 WO2022126511A1 (en) | 2020-12-15 | 2020-12-17 | Intelligent acquisition system and method for digital advertisement information |
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| CN202011472529.5A CN112651771A (en) | 2020-12-15 | 2020-12-15 | Intelligent digital advertisement information acquisition system and method |
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Cited By (1)
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| CN116542721A (en) * | 2023-07-07 | 2023-08-04 | 山东经纬信息集团有限公司 | Mobile phone terminal information pushing system and method based on big data |
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- 2020-12-15 CN CN202011472529.5A patent/CN112651771A/en active Pending
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Application publication date: 20210413 |