CN101123530A - A method and system for network video advertisement distribution - Google Patents
A method and system for network video advertisement distribution Download PDFInfo
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- CN101123530A CN101123530A CNA2007101755494A CN200710175549A CN101123530A CN 101123530 A CN101123530 A CN 101123530A CN A2007101755494 A CNA2007101755494 A CN A2007101755494A CN 200710175549 A CN200710175549 A CN 200710175549A CN 101123530 A CN101123530 A CN 101123530A
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Abstract
The present invention discloses a method and a system for releasing network video advertisements. A system management platform manages advertisers and a video website; the advertisers loads advertisement data into a database via an advertisement management platform; the video website receives the request information of a video terminal, which is then sent to a video server; and the video server obtains the advertisement data from the database and then send the advertisement data to the video terminal for playing. The technical scheme of the present invention can provide a whole system of the release of network video advertisements, allow advertisers to conveniently release the own video advertisements and enable video websites to conveniently play video advertisements.
Description
Technical field
The present invention relates to the computer network-based video technical field, relate in particular to a kind of method and system of network video advertisement issue.
Background technology
Along with the Internet is popularized and the exploitation of network bandwidth resources day by day, people have become possibility by watching video content on the Internet.The video that internet video has experienced 2006 is after the first year, and under the intense stimulus of google with 1,600,000,000 dollars of purchase Youtube, domestic internet video website has obtained swift and violent development as a new branch.As the income pillar of following internet video website, advertisement also becomes the topic of each video website and the concern of video technique platform provider.
Ad system in the internet industry mainly is the advertisement towards the picture and text class at present, and these advertisements have following a few class usually:
1) the bag period of fixed position throws in, such as banner or the advertisement of literal chain on Sina, this class portal website page of Sohu;
2) fixed bit CPM paid advertisement is pressed the showing advertisement number of times and is paid;
3) pay per click, such as Baidu, this class search type website of google;
4) pay by effect, fewer at present, but some website is attempting, such as good.
After but the internet video website is released, video ads does not also have the ad system of moulding, the present energy of each video website mainly concentrates in the construction of video content, service object still is the Internet conventional ads, and the function of all kinds of ad systems differs, and can not be fit to video ads client's demand.
Summary of the invention
The objective of the invention is to propose a kind of method and system of network video advertisement issue, the integral framework of a network video advertisement issue can be provided, make things convenient for the advertiser to issue the video ads of oneself, also make things convenient for the video website playing video advertisement.
For reaching this purpose, the present invention by the following technical solutions:
A kind of method of network video advertisement issue may further comprise the steps:
A, system management platform manage advertiser and video website;
B, advertiser by the advertising management platform to database carrying advertisement data;
The solicited message of C, video website receiver, video terminal, and be transmitted to video server;
D, video server obtain ad data from described database, and send to described video terminal broadcast.
Among the step D, further comprising the steps of:
The video format conversion unit converts ad data to video data, sends to described video terminal again.
Further comprising the steps of: as to extract the data variation information of closing key table in the described database, send to described video server and carry out the real time data renewal.
Further comprising the steps of: the advertiser carries out ad distribution, advertising management, statistical report, Finance Center and account management by the advertising management platform.
Further comprising the steps of: video website is carried out the adline shielding, is checked income, account query and obtain code by the portal management platform.
Steps A further may further comprise the steps:
A1, system management platform carry out advertising management, customer account management, consumption statistics, super-proxies, financial management and account management to the advertiser;
A2, system management platform carry out portal management, payment management, platform Classification Management and product classification management to video website.
Further comprising the steps of: as to receive the request of charging, filter invalid charging request, and deduct fees and input database.
A kind of system of network video advertisement issue, comprise system management platform, the advertising management platform, the portal management platform, database, video server, video website and video terminal, described system management platform is used for advertiser and described video website are managed, described advertising management platform is used for ad distribution, advertising management, statistical report, Finance Center and account management, described portal management platform is used for the adline shielding, check income, account query and obtain code, described database is connected with described advertising management platform, be used for receiving and the stores advertisements data, described video server is connected respectively with video website with described database, be used to receive the request of described video website, and from described video server, obtain ad data, described video website is connected with described video terminal, is used to receive the request of described video terminal.
Also comprise the video format conversion unit, described video format conversion unit is connected with described database, is used for converting ad data to the video ads data.
Also comprise data in real time updating block and Charging Detail Record unit, described data in real time updating block is connected with described video server, be used for extracting the data variation information that described database closes key table, send to described video server and carry out the real time data renewal, described Charging Detail Record unit is connected with described database, be used for receiving the request of charging, filter invalid charging request, and deduct fees and input database.
Adopt technical scheme of the present invention, can make things convenient for the video ads client to throw in the video bumper advertisements very easily; Convenient traditional Internet advertising client is at literal that does not have to provide according to the advertiser under the situation of piece of video or picture distributing video advertisement; Make things convenient for the advertiser to check the detailed report that advertisement is showed, clicked, do data analysis; Video website or video technique provider be playing video advertisement easily, and carries out advertisement filter.
Description of drawings
Fig. 1 is the flow chart of network video advertisement issue in this embodiment;
Fig. 2 is the structural representation of network video advertisement delivery system in this embodiment.
Embodiment
Further specify technical scheme of the present invention below in conjunction with accompanying drawing and by embodiment.
Fig. 1 is the flow chart of network video advertisement issue in this embodiment.As shown in Figure 1, the flow process of network video advertisement issue may further comprise the steps:
The solicited message of step 103, video website receiver, video terminal, and be transmitted to video server;
Change if close the data of key table in step 106 database, the data in real time updating block will carry out information extraction, and send to video server and carry out real time data and upgrade.
In addition, the advertiser carries out ad distribution, advertising management, statistical report, Finance Center and account management by the advertising management platform.
Video website is carried out the adline shielding, is checked income, account query and obtain code by the portal management platform.
System management platform carries out advertising management, customer account management, consumption statistics, super-proxies, financial management and account management to the advertiser;
System management platform carries out portal management, payment management, platform Classification Management and product classification management to video website.
Charging Detail Record unit receives the request of charging, filters invalid charging request, and deducts fees and input database.
Video server can be according to the area at video terminal place, and sends to the corresponding advertisement of throwing in this area of video terminal, and the area can be by the province and external, Taiwan, Macao, Hong Kong classification at video terminal place.The advertiser can select different period advertisement delivery every day, is divided into 24 periods every day by the hour.The advertiser can select different input platforms and the different channel advertisement delivery under the different platform.The portal management platform can shield clicking maliciously, and filters (to same client ip, at short notice the continuous click of same platform channel ads being filtered).
Advertisement comprises at the ways of presentation of video terminal:
The video bumper advertisements.At the buffer stage of video terminal order video program or in programme televised live, intercut the video bumper advertisements; When video terminal is watched video content by video player software, intercut the video bumper advertisements.The video ads duration is decided to be 5 seconds, 10 seconds, 15 seconds, 30 seconds fourth gear.
The video text advertisement.In the video playback window, copy occurs with the form of video.Charge method: click price and rise for 0.50 yuan/time.The price of different platform is different, does not click to be free of charge.
The video pictures advertisement.In the video playback window, picture occurs with the form of video.Charge method: click price and rise for 0.50 yuan/time.The price of different platform is different, does not click to be free of charge.
Copy.Literal is provided with number of times (also can uninterruptedly) with roll mode and broadcasts, can be from top to bottom, from left to right, and also can be from top to bottom, right-to-left manner.The advertiser can change font color at any time, size, following broadcasting time etc.Just charge after the click.
Fig. 2 is the structural representation of network video advertisement delivery system in this embodiment.As shown in Figure 2, this network video advertisement delivery system comprises system management platform 201, advertising management platform 202, portal management platform 203, database 204, video server 205, video website 206, video terminal 207, video format conversion unit 208, data in real time updating block 209 and Charging Detail Record unit 210, system management platform is used for advertiser and described video website are managed, the advertising management platform is used for ad distribution, advertising management, statistical report, Finance Center and account management, the portal management platform is used for the adline shielding, check income, account query and obtain code, database is connected with the advertising management platform, be used for receiving and the stores advertisements data, video server is connected respectively with video website with database, be used to receive the request of described video website, and from video server, obtain ad data, video website is connected with video terminal, be used for the request of receiver, video terminal, the video format conversion unit is connected with database, be used for converting ad data to the video ads data, the data in real time updating block is connected with video server, be used for extracting the data variation information that database closes key table, send to video server and carry out the real time data renewal, Charging Detail Record unit is connected with database, be used for receiving the request of charging, filter invalid charging request, and deduct fees and input database.
The above; only for the preferable embodiment of the present invention, but protection scope of the present invention is not limited thereto, and anyly is familiar with the people of this technology in the disclosed technical scope of the present invention; the variation that can expect easily or replacement all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection range of claim.
Claims (10)
1. the method for a network video advertisement issue is characterized in that, may further comprise the steps:
A, system management platform manage advertiser and video website;
B, advertiser by the advertising management platform to database carrying advertisement data;
The solicited message of C, video website receiver, video terminal, and be transmitted to video server;
D, video server obtain ad data from described database, and send to described video terminal broadcast.
2. the method for a kind of network video advertisement issue according to claim 1 is characterized in that, and is among the step D, further comprising the steps of:
The video format conversion unit converts ad data to video data, sends to described video terminal again.
3. according to the method for claim 1 or 2 described a kind of network video advertisement issues, it is characterized in that, further comprising the steps of:
Extract the data variation information of closing key table in the described database, send to described video server and carry out the real time data renewal.
4. the method for a kind of network video advertisement issue according to claim 1 is characterized in that, and is further comprising the steps of:
The advertiser carries out ad distribution, advertising management, statistical report, Finance Center and account management by the advertising management platform.
5. the method for a kind of network video advertisement issue according to claim 1 is characterized in that, and is further comprising the steps of:
Video website is carried out the adline shielding, is checked income, account query and obtain code by the portal management platform.
6. the method for a kind of network video advertisement issue according to claim 1 is characterized in that steps A further may further comprise the steps:
A1, system management platform carry out advertising management, customer account management, consumption statistics, super-proxies, financial management and account management to the advertiser;
A2, system management platform carry out portal management, payment management, platform Classification Management and product classification management to video website.
7. the method for a kind of network video advertisement issue according to claim 1 is characterized in that, and is further comprising the steps of:
Receive the request of charging, filter invalid charging request, and deduct fees and input database.
8. the system of network video advertisement issue, it is characterized in that, comprise system management platform, the advertising management platform, the portal management platform, database, video server, video website and video terminal, described system management platform is used for advertiser and described video website are managed, described advertising management platform is used for ad distribution, advertising management, statistical report, Finance Center and account management, described portal management platform is used for the adline shielding, check income, account query and obtain code, described database is connected with described advertising management platform, be used for receiving and the stores advertisements data, described video server is connected respectively with video website with described database, be used to receive the request of described video website, and from described video server, obtain ad data, described video website is connected with described video terminal, is used to receive the request of described video terminal.
9. the system of a kind of network video advertisement issue according to claim 8 is characterized in that also comprise the video format conversion unit, described video format conversion unit is connected with described database, is used for converting ad data to the video ads data.
10. the system of a kind of network video advertisement issue according to claim 8, it is characterized in that, also comprise data in real time updating block and Charging Detail Record unit, described data in real time updating block is connected with described video server, is used for extracting the data variation information that described database closes key table, sends to described video server and carries out the real time data renewal, described Charging Detail Record unit is connected with described database, be used for receiving the request of charging, filter invalid charging request, and deduct fees and input database.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CNA2007101755494A CN101123530A (en) | 2007-09-30 | 2007-09-30 | A method and system for network video advertisement distribution |
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| Application Number | Priority Date | Filing Date | Title |
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| CNA2007101755494A CN101123530A (en) | 2007-09-30 | 2007-09-30 | A method and system for network video advertisement distribution |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101902623A (en) * | 2009-05-26 | 2010-12-01 | 上海贝尔股份有限公司 | Method and device for transmitting network video service |
| CN102143393A (en) * | 2011-03-16 | 2011-08-03 | 深圳市同洲电子股份有限公司 | Advertising system and method |
| CN102609859A (en) * | 2012-01-18 | 2012-07-25 | Ut斯达康通讯有限公司 | Method for general spot announcement |
| CN104469484A (en) * | 2014-12-30 | 2015-03-25 | 广州视睿电子科技有限公司 | File broadcasting method and system |
| CN106131575A (en) * | 2016-07-01 | 2016-11-16 | 浙江工业大学 | The method for compressing image combined with Chinese remainder theorem based on wavelet transformation |
| CN106296268A (en) * | 2016-07-29 | 2017-01-04 | 王晓光 | The shielding strategy process of video ads and system |
-
2007
- 2007-09-30 CN CNA2007101755494A patent/CN101123530A/en active Pending
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101902623A (en) * | 2009-05-26 | 2010-12-01 | 上海贝尔股份有限公司 | Method and device for transmitting network video service |
| CN102143393A (en) * | 2011-03-16 | 2011-08-03 | 深圳市同洲电子股份有限公司 | Advertising system and method |
| CN102609859A (en) * | 2012-01-18 | 2012-07-25 | Ut斯达康通讯有限公司 | Method for general spot announcement |
| CN104469484A (en) * | 2014-12-30 | 2015-03-25 | 广州视睿电子科技有限公司 | File broadcasting method and system |
| CN106131575A (en) * | 2016-07-01 | 2016-11-16 | 浙江工业大学 | The method for compressing image combined with Chinese remainder theorem based on wavelet transformation |
| CN106131575B (en) * | 2016-07-01 | 2019-03-12 | 浙江工业大学 | The method for compressing image combined based on wavelet transformation with Chinese remainder theorem |
| CN106296268A (en) * | 2016-07-29 | 2017-01-04 | 王晓光 | The shielding strategy process of video ads and system |
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Open date: 20080213 |