CN102609859A - Method for general spot announcement - Google Patents
Method for general spot announcement Download PDFInfo
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- CN102609859A CN102609859A CN2012100150245A CN201210015024A CN102609859A CN 102609859 A CN102609859 A CN 102609859A CN 2012100150245 A CN2012100150245 A CN 2012100150245A CN 201210015024 A CN201210015024 A CN 201210015024A CN 102609859 A CN102609859 A CN 102609859A
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Abstract
The invention relates to a method for general spot announcement, which runs on a general spot announcement inter-cut component, wherein the general spot announcement inter-cut component at least comprises a spot announcement master management platform, an application provider management platform and an operator management platform, and is controlled by a center server. The method is implemented through the following steps that: a spot announcement master uploads a spot announcement on a spot announcement platform management interface; the application provider of any platform (the mobile phone or the network or the television platform) can register the application on an application provider management interface; and the general spot announcement inter-cut component receives the spot announcement request of the application, matches with the characteristics of the spot announcement according to the characteristics of the application-registered spot announcement place, and searches the spot announcement with the tightest relevance. The method has the beneficial effects that the general spot announcement platform can meet the three-net requirement such as the network, the mobile phone and the television, resources and customers are shared, and the maintenance cost and the operating cost can be reduced. Aiming at different customer requirements, useful information is provided, and the real requirements of the customers are met.
Description
Technical field
The present invention relates to integration of three networks field and realize the general function of advertisement insertion, especially a kind of method of general commercial breaks.
Background technology
Traditional advertisement insertion assembly is to concrete platform, for example, on mobile phone, breaks for commercialsy; Must need a mobile phone advertisement platform to support; Break for commercialsy on TV if desired, need a television advertising platform equally, safeguard that simultaneously many cover platforms have increased operation cost undoubtedly.Now all advertising platforms all have blindness, no matter advertisement with live still intercut or the interspersed TV play story of a play or opera in, the advertisement of covering the sky and the earth makes consumers in general painstaking.
Summary of the invention
The present invention will solve the shortcoming of above-mentioned prior art, provide a kind of cross-platform, have more the method for general commercial breaks targetedly.
The present invention solves the technical scheme that its technical matters adopts: the method for this general commercial breaks; Intercut on the assembly at universal advertising and to move; Universal advertising intercuts assembly and has comprised advertiser's management platform, application provider management platform and operator's management platform at least; And through central server control, the performing step of this method is:
(1) advertiser uploads advertisement at the advertising platform administration interface, and sets the commercial circle scope of advertisement putting, towards the carrier, advertisement keywords etc. of colony, release time section, input;
(2) application provider of any platform (mobile phone or network or TV platform) can be in application provider's administration interface registered application, and is the application register advertisements position of oneself, sets up key word for this advertisement position, accurately make a reservation this advertisement position towards the user;
(3) behind the good own advertisement position of application provider registration, this advertisement position of use in the application that own needs break for commercialsy intercuts assembly transmission ad-request to universal advertising;
(4) universal advertising intercuts the ad-request that assembly receives application; Go the characteristic of match advertisements according to the advertisement position characteristic of using registration; Search degree of correlation advertisement the most closely; If in this application, User login is arranged, obtain the user behavior custom through interface, find the closely-related advertisement of this user's possibility according to user preferences;
(5) final, help application to find only advertisement pushing to give the user according to user characteristics, advertisement position characteristic, user behavior custom.
The effect that the present invention is useful is: universal advertising platform of the present invention can satisfy network, mobile phone, TV three net demands simultaneously, and resource sharing, user share, and has reduced the cost of safeguarding and runing.To different customer requirements, useful information is provided, satisfied the truly required of user.
Description of drawings
Fig. 1 intercuts the block diagram of assembly for universal advertising;
Fig. 2 is operation logic figure of the present invention.
Embodiment
Below in conjunction with accompanying drawing the present invention is described further:
As shown in the figure, the method for this general commercial breaks is intercutted on the assembly at universal advertising and to be moved; Universal advertising intercuts assembly and has comprised advertiser's management platform, application provider management platform and operator's management platform at least; And through central server control, the advertiser uploads advertisement to Server end, application provider register advertisements position; Operator keeps only advertisement to the closest application, the user of the degree of correlation, and the performing step of this method is:
(1) advertiser uploads advertisement at the advertising platform administration interface, and sets the commercial circle scope of advertisement putting, towards the carrier, advertisement keywords etc. of colony, release time section, input;
(2) application provider of any platform (mobile phone or network or TV platform) can be in application provider's administration interface registered application, and is the application register advertisements position of oneself.Can set up key word for this advertisement position, accurately make a reservation this advertisement position towards the user;
(3) behind the good own advertisement position of application provider registration, can be in the application that own needs break for commercialsy this advertisement position of use, intercut assembly transmission ad-request to universal advertising;
(4) universal advertising intercuts the ad-request that assembly receives application; Go the characteristic of match advertisements according to the advertisement position characteristic of using registration; Search degree of correlation advertisement the most closely; If in this application, User login is arranged, obtain the user behavior custom through interface, find the closely-related advertisement of this user's possibility according to user preferences;
(5) final, help application to find only advertisement pushing to give the user according to user characteristics, advertisement position characteristic, user behavior custom.
For advertiser user, need be advertiser's management platform registered user, and upload and oneself want the advertisement released, and can limit this advertising plane to customer group, the commercial circle scope pushes platform (TV, network, mobile phone), key word pushes time period or the like.Application provider is that those want platforms such as the personal website that in oneself is used, breaks for commercialsy, individual blog, Games Software, TV.Use the supplier the platform registered user of application provider, and the register advertisements position, can stipulate the advertisement position size, can limit the key word that is pushed to this advertisement in using etc.Central server organize content distributing network; After these previous works are carried out, in using, embedded advertisement position, in the time of application start; Mobile phone application, PC use or TV uses the general client component through network, can be to the only advertisement of universal advertising engine requests.
Except that the foregoing description, the present invention can also have other embodiments.All employings are equal to the technical scheme of replacement or equivalent transformation formation, all drop on the protection domain of requirement of the present invention.
Claims (1)
1. the method for a general commercial breaks; Intercut on the assembly at universal advertising and to move; Universal advertising intercuts assembly and has comprised advertiser's management platform, application provider management platform and operator's management platform at least, and through central server control, it is characterized in that: the performing step of this method is:
(1) advertiser uploads advertisement at the advertising platform administration interface, and sets the commercial circle scope of advertisement putting, towards colony, release time section, the carrier of input, advertisement keywords;
(2) application provider of mobile phone or network or TV platform is in application provider's administration interface registered application, and is the application register advertisements position of oneself, sets up key word for this advertisement position, accurately make a reservation this advertisement position towards the user;
(3) behind the good own advertisement position of application provider registration, this advertisement position of use in the application that own needs break for commercialsy intercuts assembly transmission ad-request to universal advertising;
(4) universal advertising intercuts the ad-request that assembly receives application; Go the characteristic of match advertisements according to the advertisement position characteristic of using registration; Search degree of correlation advertisement the most closely; If in this application, User login is arranged, obtain the user behavior custom through interface, find the closely-related advertisement of this user's possibility according to user preferences;
(5) final, help application to find only advertisement pushing to give the user according to user characteristics, advertisement position characteristic, user behavior custom.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2012100150245A CN102609859A (en) | 2012-01-18 | 2012-01-18 | Method for general spot announcement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2012100150245A CN102609859A (en) | 2012-01-18 | 2012-01-18 | Method for general spot announcement |
Publications (1)
| Publication Number | Publication Date |
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| CN102609859A true CN102609859A (en) | 2012-07-25 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
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| CN2012100150245A Pending CN102609859A (en) | 2012-01-18 | 2012-01-18 | Method for general spot announcement |
Country Status (1)
| Country | Link |
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| CN (1) | CN102609859A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103246990A (en) * | 2013-05-28 | 2013-08-14 | 华扬联众数字技术股份有限公司 | Collaborative scheduling method and system for cross-platform advertisement putting |
| CN104299148A (en) * | 2013-07-15 | 2015-01-21 | 武汉好气质科技有限公司 | System and method for publishing advertisements on waterfall-type webpage |
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| CN101123530A (en) * | 2007-09-30 | 2008-02-13 | 北京网聚合众新传媒科技有限公司 | A method and system for network video advertisement distribution |
| CN101136873A (en) * | 2006-08-31 | 2008-03-05 | 腾讯科技（深圳）有限公司 | Method and system for transmitting advertisement to users on instant communication platform |
| CN101330397A (en) * | 2008-07-01 | 2008-12-24 | 腾讯科技（深圳）有限公司 | Method and system for feeding advertisement for game client terminal |
| CN101365153A (en) * | 2007-08-08 | 2009-02-11 | 上海亿动信息技术有限公司 | Method and system distributing mobile phone advertisement publishing information according to time period |
| CN102186109A (en) * | 2011-04-22 | 2011-09-14 | 沈斌 | System for publishing and playing internet television advertisement |
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Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101136873A (en) * | 2006-08-31 | 2008-03-05 | 腾讯科技（深圳）有限公司 | Method and system for transmitting advertisement to users on instant communication platform |
| CN101022353A (en) * | 2006-10-10 | 2007-08-22 | 鲍东山 | Directional stream media advertisement insert-cut system |
| CN101365153A (en) * | 2007-08-08 | 2009-02-11 | 上海亿动信息技术有限公司 | Method and system distributing mobile phone advertisement publishing information according to time period |
| CN101123530A (en) * | 2007-09-30 | 2008-02-13 | 北京网聚合众新传媒科技有限公司 | A method and system for network video advertisement distribution |
| CN101330397A (en) * | 2008-07-01 | 2008-12-24 | 腾讯科技（深圳）有限公司 | Method and system for feeding advertisement for game client terminal |
| CN102186109A (en) * | 2011-04-22 | 2011-09-14 | 沈斌 | System for publishing and playing internet television advertisement |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103246990A (en) * | 2013-05-28 | 2013-08-14 | 华扬联众数字技术股份有限公司 | Collaborative scheduling method and system for cross-platform advertisement putting |
| CN104299148A (en) * | 2013-07-15 | 2015-01-21 | 武汉好气质科技有限公司 | System and method for publishing advertisements on waterfall-type webpage |
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Effective date of registration: 20151127 Address after: 100088, Beijing, Haidian District, Huayuan Road No. 4 Tong Heng building, room B07 Applicant after: UT Sidakang (China) Co., Ltd. Address before: 310053 six and 368 Road, hi tech Development Zone, Zhejiang, Binjiang, Hangzhou Applicant before: UT Starcom Communication Co., Ltd. |
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Application publication date: 20120725 |