CN102932420A - Advertisement publishing system and method based on embedded terminal - Google Patents
Advertisement publishing system and method based on embedded terminal Download PDFInfo
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- CN102932420A CN102932420A CN2012103707829A CN201210370782A CN102932420A CN 102932420 A CN102932420 A CN 102932420A CN 2012103707829 A CN2012103707829 A CN 2012103707829A CN 201210370782 A CN201210370782 A CN 201210370782A CN 102932420 A CN102932420 A CN 102932420A
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D30/00—Reducing energy consumption in communication networks
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Abstract
The invention provides an advertisement publishing system and an advertisement publishing method based on an embedded terminal. The advertisement publishing system comprises an advertisement server, a network communication module, a data analysis module, a peer-to-peer (P2P) connecting module and an advertisement display module, wherein the network communication module communicates with the advertisement server; the data analysis module is used for analyzing advertisement information; the P2P connecting module is used for data transmission between terminals; and the advertisement display module is used for displaying contents of the advertisement information. By adoption of the advertisement publishing system based on the embedded terminal provided by the invention, advertisement contents which are sent by a server can be intelligently analyzed, the advertisement information is automatically collected and counted, advertisements are classified, and the counted information is sent to a resource center for subsequent data mining. By adoption of the advertisement publishing system provided by the invention, the contents of the same advertisement information can be shared by using a P2P technology, and resources of the server are greatly saved.
Description
Technical field
The present invention relates to the embedded communication technical field, more specifically, relate to a kind of advertisement distributing system based on built-in terminal and advertisement delivery method.
Background technology
Along with the Internet era arriving, the application of Internet-based emerges in an endless stream, ecommerce is as the part of internet, applications, fully play out the Internet in the value of commercial field, ad distribution then is the effectively part during commercial affairs are promoted, the promptness of ad distribution, validity, popularity then become the more topic of current dispute.Especially in today of embedded technology develop rapidly, the carrying of advertisement on embedded product becomes the emphasis that numerous manufacturers are discussed.
Online advertising system has various forms to the advertisement that the user provides, flag for example, and flag may be displayed on the top or bottom of webpage on the user browser.This series advertisements can comprise the scrolling information that contains the image, text or the object that change along with the time.The flag advertisement plays a part the HTML(HTML) link, if the user clicks the flag advertisement, the flag advertisement can make the user be linked to specific webpage.The method that browser is finished this work is, with the Information generation HTTP message that is encapsulated in the flag, to send the request to the object with specific URL.
Existing advertisement, it is large to throw in area, and expense is high, and the audient is unintelligible, causes most of fund can only cover a small amount of associated user.On network, if the feature by counting user is thrown in respective advertisement according to the different user situation, then the input of advertisement is little, and directly covers the associated user, and income can improve greatly.If by feeding back the matching relationship that to sum up program and advertisement, improve the effect of advertisement.
A period of time in the past, advertisement above the built-in terminal mostly is producer's customization issue, time and the ad content of issue have many restrictions, such as, want to issue Medical Advertisement, box end software needs again exploitation and medical relevant advertisements module, and develop and publish plan, from planning to implement the very long process of process, have a strong impact on the live effect of advertisement, affect the popularization of product.
Summary of the invention
The invention provides a kind of advertisement distributing system based on built-in terminal, comprise Advertisement Server and be connected at least two playback terminals that are connected with described Advertisement Server, wherein, described Advertisement Server also comprises the first network communication module, described playback terminal comprises second network communication module, data analysis module, P2P link block and display module, wherein, described Advertisement Server and described playback terminal carry out data interaction by described first network communication module and described second network communication module; Described data analysis module is connected with described second network communication module, is used for advertising message is analyzed; Described P2P link block is connected with described data analysis module, and described P2P link block is used for the transfer of data between the playback terminal; Described advertisement display module is connected with described P2P link block, is used for showing the content of advertising message.
Preferably, described data analysis module is used for described advertising message is analyzed, and comprises and analyzes whether described advertising message is the synthesis of pictorial information, Word message, media information or much information.
Preferably, interconnect between the different described P2P link blocks.
Preferably, described P2P link block is used for transfer of data between the playback terminal and comprises that the same advertisement content can obtain from nearest described P2P link block.
Preferably, described advertisement display module arranges advertisement according to ad content and plays attribute, and carries out the demonstration of described ad content.
The present invention also provides a kind of advertisement delivery method of the advertisement distributing system based on built-in terminal, comprises the steps:
1) described Advertisement Server proposes the ad distribution application to playback terminal;
2) described playback terminal is verified the content of described application, and feeds back the system configuration of described playback terminal;
3) described Advertisement Server is according to the described system configuration advertisement content of described playback terminal feedback;
4) described playback terminal receives the ad content that described Advertisement Server pushes, and carries out data analysis and advertisement demonstration by described data analysis module;
5) playback terminal is processed the ad content that is fit to play, and the advertisement play content is distributed by the P2P link block, pushes to other playback terminals in the consolidated network;
6) other playback terminals receive described advertisement play content and directly show.
The system configuration of the described playback terminal preferably, described step 2) comprises the information of CPU, internal memory, MAC Address, IP address and user property.
Preferably, data analysis module described in the described step 4) judges whether the ad content that described Advertisement Server pushes belongs to the content that described playback terminal is play.
Compared with prior art, the invention provides the ad content that a kind of advertisement distributing system based on built-in terminal and advertisement delivery method can the intellectual analysis server send, automatically collect the statistics advertising message and carry out ad classification, the information of described statistics is sent to resource center, and standby follow-up data mining is used.Use advertisement distributing system provided by the invention, same advertisement information can be carried out content by the P2P technology and shared, and has greatly saved server resource.
Description of drawings
In order to make the present invention be convenient to understand, specific embodiments of the invention are described by reference to the accompanying drawings now.
Fig. 1 shows the logic relation picture of the advertisement distributing system of a preferred embodiment of the present invention.
Fig. 2 shows the flow chart of the advertisement part method of a preferred embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing with preferred embodiment the present invention is described in further detail.The corresponding relation between the instantiation can following illustration among constitutive requirements and the embodiment in the claim.The intention of the description here is to confirm to have described in an embodiment the instantiation that is used for supporting the theme of stating in the claims, owing to described example in an embodiment, does not mean that this instantiation does not represent constitutive requirements.On the contrary, even comprised the element characteristic of instantiation as corresponding constitutive requirements at this, do not mean that this instantiation does not represent any other constitutive requirements yet.
In addition, the description does not here mean that corresponding to all themes of the instantiation of stating among the embodiment and has all quoted in the claims.In other words, this entity is not denied in the description here, i.e. the instantiation that comprises of corresponding embodiment, but be not included in its any one claim, that is and, correction that can be afterwards is by division and application or the entity that may invent that increases.
Should be noted in the discussion above that " system " means the processing that is made of two or more equipment at this.
Apparently, user terminal can be made of personal computer.In addition, described user terminal can also be by such as cell phone, any other PDA(personal digital assistant) instrument, AV(audio frequency and video) device, such as the CE(consumer-elcetronics devices of home electric (household electricity gasification) equipment) etc. formation.
" network " means the mechanism that has connected at least two equipment, and therein, an information can send to another equipment from an equipment.The equipment of setting up communication via network can be separated from one another, also can be the internal module that consists of a machine.
" communication " can represent radio communication and wire communication.Yet, can also be communicating by letter of hybrid wireless and wire communication, more specifically, take radio communication at certain section and take the communication of wire communication at another section.Equally, it also can be such communication: the communication from an equipment to another equipment is wired, and rightabout communication is wireless.
Fig. 1 shows the logic relation picture between the module of a preferred embodiment of the present invention.Embedded advertisements delivery system of the present invention comprises Advertisement Server and at least two playback terminals, at least two playback terminals connect respectively at Advertisement Server, wherein, Advertisement Server also comprises the first network communication module, and playback terminal comprises second network communication module, data analysis module, P2P link block and display module.
Wherein, Advertisement Server and playback terminal carry out data interaction by first network communication module and second network communication module, comprise the affirmation of advertising message, the transmitting-receiving of advertising message etc.The data analysis module of described playback terminal is used for ad data is analyzed, and the analysis ad content is pictorial information, Word message, and media information or the synthesis of much information, the line number of going forward side by side is put in order according to statistics.Described P2P link block is used for the transfer of data between the described playback terminal, and the same advertisement content can be obtained above nearest playback terminal node.Advertisement display module arranges advertisement according to ad content and plays attribute, and carry out the demonstration of ad content, such as setup times, position etc., and ad content is shown on advertisement display module according to information such as the time that arranges, positions, for example, certain video class show and colour, size is 3M, attribute according to this show and colour, the reproduction time of this advertisement is set to before certain TV play head, and the position is set to the Beijing area, after setting is finished, when the user of Beijing area watched this TV play, this advertisement will be play before these TV play head.
Fig. 2 shows the flow chart of the advertisement part method of a preferred embodiment of the present invention.As shown in Figure 2, the advertisement distributing system based on built-in terminal of the present invention adopts following advertisement delivery method:
Step 1, Advertisement Server proposes the ad distribution application to playback terminal;
Step 2, playback terminal checking application content, and the system configuration of feedback playback terminal comprise CPU, internal memory, the information such as MAC Address, IP address, user property;
Step 3, Advertisement Server is according to the system configuration advertisement content of playback terminal feedback;
Advertisement Server for example, pushes specific video ads according to memory size, user property according to the ad content of the system configuration selection propelling movement of playback terminal, and perhaps according to memory size, the advertisement material is less than the ad content of 3M;
Step 4, playback terminal receives the ad content that Advertisement Server pushes, and carries out data analysis by data analysis module, carries out advertisement and shows;
Data analysis module is analyzed the advertisement that Advertisement Server pushes, judge whether the ad content that Advertisement Server pushes belongs to the content that affiliated playback terminal is play, for example, whether conform to the IP address of current playback terminal by the region location of judging the advertisement play content broadcast that pushes, whether the advertisement play content that also namely pushes should be play at current region.
Step 5, playback terminal is processed the ad content that is fit to play, and the advertisement play content is distributed by the P2P link block, pushes to other playback terminals in the consolidated network;
Step 6, other playback terminals receive the advertisement play content, directly show.
A kind of advertisement distributing system based on built-in terminal provided by the invention has adopted P2P technology and data mining technology, make stability and intelligent being greatly improved of ad distribution, analysis, classification, the statistics of advertisement and the effect of in time issuing have been reached, for the issue of embedded advertisements provide flexibly, in real time, guarantee reliably to have the advantage of advertisement release quickly and the meaning of the quick budget of advertising input output.
Foregoing detailed description has been illustrated the various embodiment of system and/or process by embodiment and/or schematic diagram.With regard to these schematic diagrames and/or comprise with regard to one or more functions and/or the operation, it will be understood by those skilled in the art that each function among these schematic diagrames or the embodiment and/or operation can by various hardware, software, firmware or in fact its combination in any come individually and/or jointly realize.
Should be appreciated that method described herein can combined with hardware or software, or realize in conjunction with both combination in due course.Therefore, method of the present invention, can adopt the program code that is included in the tangible mediums such as floppy disk, CD-ROM, hard disk drive or any other machinable medium (namely, instruction) form, wherein, when program code in the situation that programmable calculator is carried out, computing equipment generally includes processor, readable storage medium (comprising volatile memory and/or memory element), at least one input equipment and at least one output equipment of this processor.One or more programs can be for example, and by using API, the process of describing in conjunction with the present invention is realized or utilized to reusable control etc.Such program preferably realizes with high level procedural or Object-Oriented Programming Language, to communicate by letter with computer system.Yet if necessary, this program can realize with assembler language or machine language.In any case, language can be compiler language or interpretative code, and realizes combining with hardware.
Need to prove that advertisement distributing system and the category of the scheme of advertisement delivery method based on built-in terminal of the present invention includes but not limited to combination in any between the each part mentioned above.
Although illustrate and described the present invention with reference to its preferred embodiment particularly, those skilled in the art will appreciate that and to make the various changes on form and the details and do not break away from the scope of the present invention described in the appended claims.Abovely describe in detail in conjunction with specific embodiments of the invention, but be not to be limitation of the present invention.Any simple modification that every foundation technical spirit of the present invention is done above embodiment all still belongs to the scope of technical solution of the present invention.
Claims (8)
1. advertisement distributing system based on built-in terminal, it is characterized in that, comprise Advertisement Server and be connected at least two playback terminals that are connected with described Advertisement Server, wherein, described Advertisement Server also comprises the first network communication module, described playback terminal comprises second network communication module, data analysis module, P2P link block and display module, wherein
Described Advertisement Server and described playback terminal carry out data interaction by described first network communication module and described second network communication module;
Described data analysis module is connected with described second network communication module, is used for advertising message is analyzed;
Described P2P link block is connected with described data analysis module, and described P2P link block is used for the transfer of data between the playback terminal;
Described advertisement display module is connected with described P2P link block, is used for showing the content of advertising message.
2. advertisement distributing system based on built-in terminal as claimed in claim 1, it is characterized in that, described data analysis module is used for described advertising message is analyzed, and comprises and analyzes whether described advertising message is the synthesis of pictorial information, Word message, media information or much information.
3. the advertisement distributing system based on built-in terminal as claimed in claim 1 is characterized in that, interconnects between the different described P2P link blocks.
4. the advertisement distributing system based on built-in terminal as claimed in claim 3 is characterized in that, described P2P link block is used for transfer of data between the playback terminal and comprises that the same advertisement content can obtain from nearest described P2P link block.
5. the advertisement distributing system based on built-in terminal as claimed in claim 1 is characterized in that, described advertisement display module arranges advertisement according to ad content and plays attribute, and carries out the demonstration of described ad content.
6. an advertisement delivery method that uses the advertisement distributing system based on built-in terminal as claimed in claim 1 is characterized in that described advertisement delivery method comprises the steps:
Described Advertisement Server proposes the ad distribution application to playback terminal;
Described playback terminal is verified the content of described application, and feeds back the system configuration of described playback terminal;
Described Advertisement Server is according to the described system configuration advertisement content of described playback terminal feedback;
Described playback terminal receives the ad content that described Advertisement Server pushes, and carries out data analysis and advertisement demonstration by described data analysis module;
Playback terminal is processed the ad content that is fit to play, and the advertisement play content is distributed by the P2P link block, pushes to other playback terminals in the consolidated network;
Other playback terminals receive described advertisement play content and directly show.
7. an advertisement delivery method as claimed in claim 6 is characterized in that, described step 2) in the system configuration of described playback terminal comprise the information of CPU, internal memory, MAC Address, IP address and user property.
8. an advertisement delivery method as claimed in claim 6 is characterized in that, data analysis module described in the described step 4) judges whether the ad content that described Advertisement Server pushes belongs to the content that described playback terminal is play.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201210370782.9A CN102932420B (en) | 2012-09-29 | 2012-09-29 | Based on advertisement distributing system and the advertisement delivery method of built-in terminal |
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| CN201210370782.9A CN102932420B (en) | 2012-09-29 | 2012-09-29 | Based on advertisement distributing system and the advertisement delivery method of built-in terminal |
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| CN102932420A true CN102932420A (en) | 2013-02-13 |
| CN102932420B CN102932420B (en) | 2016-03-23 |
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| WO2015169194A1 (en) * | 2014-05-04 | 2015-11-12 | 丘炎卫 | Ptp interaction association system supporting connection between audio electronic product and internet |
| CN105681427A (en) * | 2016-01-22 | 2016-06-15 | 中国移动通信集团江苏有限公司 | Information processing method and device |
| CN105898442A (en) * | 2015-12-09 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Advertisement pre-downloading method and system, terminal equipment and push server |
| CN113225703A (en) * | 2021-04-16 | 2021-08-06 | 广州鑫泓设备设计有限公司 | Advertisement display system and method based on new generation wireless communication network |
| CN113329095A (en) * | 2021-06-18 | 2021-08-31 | 深圳市百方标识工程有限公司 | Signboard device and terminal sharing method thereof |
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| Publication number | Publication date |
|---|---|
| CN102932420B (en) | 2016-03-23 |
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