CN101079719A - A method and system for distributing video advertisement via Internet - Google Patents
A method and system for distributing video advertisement via Internet Download PDFInfo
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- CN101079719A CN101079719A CNA200610063607XA CN200610063607A CN101079719A CN 101079719 A CN101079719 A CN 101079719A CN A200610063607X A CNA200610063607X A CN A200610063607XA CN 200610063607 A CN200610063607 A CN 200610063607A CN 101079719 A CN101079719 A CN 101079719A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
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Abstract
The invention discloses a video ad launching method and system through internet in the communicating domain, which comprises the following steps: A. the server launches the video ad index file and video ad file; B. the customer end downloads the video ad index file through P2P technique to set the downloaded video ad file; C. the video ad is played in the customer end according to the set video ad index file. The invention improves the launching placement of video ad, which saves the cost and occupation of ad server broad band with high reaching rate of video ad.
Description
Technical field
The present invention relates to the communications field, more particularly, relate to a kind of method and system by the Internet distributing video advertisement.
Background technology
Along with Internet fast development, the web advertisement is also universal day by day, it appears at various websites, JICQ, software live on line with various ways such as literal link, flag, videos and downloads among the software, and what the present invention relates to mainly is the input of video ads.
Prior art is distributing video advertisement on the internet, and the mode of being taked is from the direct download video advertisements file of Advertisement Server, and plays by video player in client.Because it is bigger that file is compared in video ads and other forms of advertisement, and the mode that prior art is taked directly to download can take a large amount of server bandwidth, and this will cause the arrival rate of video ads low; The more important thing is that prior art can't be thrown in targetedly to video ads, do not consider advertisement position (be play position), broadcast period and the directed factors such as audient type play of video ads in client, increased great amount of cost.
Therefore need a kind of new method, distributing video advertisement targetedly on the internet, thus improve the validity that advertisement plays and reduce cost.
Summary of the invention
The object of the present invention is to provide a kind of method by the Internet distributing video advertisement, the input specific aim that is intended to solve video ads in the prior art is low to cause the wasting of resources, problem that cost is high.
The present invention also aims to provide a kind of system, to solve the above-mentioned problems in the prior art better by the Internet distributing video advertisement.
In order to realize goal of the invention, described system by the Internet distributing video advertisement comprises the server and client side, described server comprises video ads administration module, video ads material module, described client comprises the video ads player, described server also comprises the video ads index module, and described client also comprises the video ads processor;
Described video ads index module links to each other with the video ads administration module, is used to store the video ads index file that is generated and sent by described video ads administration module, for described client downloads;
Described video ads processor links to each other with the video ads player, be used for from described server download video advertisements index file, and according to described video ads index file the download video advertisements file is set, and control the playing process of described video ads player to video ads.
Described video ads administration module regularly generates the video ads index file, comprises index attributes relevant information, advertisement download relevant information and Play Control relevant information in the described video ads index file;
Described index attributes relevant information comprises index sequence number and index rise time;
Described advertisement download relevant information comprises chained address, seed server address and the download path of described video ads;
Described Play Control relevant information comprises advertisement position, broadcast period and the directed audient type play of described video ads in described client.
Described video ads processor comprises download module, transmit control module;
The video ads index module download video advertisements index file of described download module from described server, and according to the advertisement download relevant information download video advertisements file in the described video ads index file;
Described transmit control module is according to the Play Control relevant information in the described video ads index file, and control of video advertisement player is to the playing process of described video ads.
Described download module further comprises video ads index file download module, video ads file download module;
Described video ads index file download module adopts http protocol from described video ads index module download video advertisements index file;
Described video ads file download module is according to the advertisement download relevant information in the described video ads index file, adopts P2P agreement download video advertisements file from the video ads material module of described server or other clients.
Described video ads processor further comprises a monitoring modular, is used to monitor the exposure and the click situation of described video ads, and advertisement exposure and the click Monitoring Data that is obtained reported described server.
Described server further comprises a statistical module, is used for receiving advertisement exposure and the click Monitoring Data that the client monitoring modular reports, and adds up.
In order to realize goal of the invention better, described method by the Internet distributing video advertisement may further comprise the steps:
A. server distributing video advertisement index file and video ads file;
B. the described video ads index file of client downloads, and the download video advertisements file is set according to described video ads index file;
C. according to the setting of video ads index file, in client, play described video ads.
Comprise index attributes relevant information, advertisement download relevant information and Play Control relevant information in the described video ads index file;
Described index attributes relevant information comprises index sequence number and index rise time;
Described advertisement download relevant information comprises chained address, seed server address and the download path of described video ads;
Described Play Control relevant information comprises advertisement position, broadcast period and the directed audient type play of video ads in client.
Described step B comprises:
B1. customer end adopted http protocol download video advertisements index file from described server;
B2. according to the advertisement download relevant information in the described video ads index file, adopt P2P agreement download video advertisements file from described server or other clients.
Described method further comprises:
D. the exposure of the described video ads of client monitors and click situation, and with the advertisement exposure that obtained with click Monitoring Data and report described server and add up.
The present invention is according to video ads index file download video advertisements file, and carries out directed Play Control, improved the specific aim that video ads is thrown in, thereby saved advertising resource, reduced cost; In addition, download video advertisements adopts is that point-to-point (Peer to Peer, P2P) technology is downloaded, and has reduced the taking of Advertisement Server bandwidth, and has improved the arrival rate of video ads.
Description of drawings
Fig. 1 is the system construction drawing that passes through the Internet distributing video advertisement among the present invention;
Fig. 2 is the structure chart of video ads processor in the client of the present invention;
Fig. 3 is the method flow diagram that passes through the Internet distributing video advertisement among the present invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with drawings and Examples.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
The present invention is by distributing video advertisement index file and video ads file in server, after the client downloads video ads index file, according to the video ads index file download video advertisements file is set again, and it is carried out directed Play Control, thereby improved the specific aim that video ads is thrown in.
Fig. 1 shows the system configuration of passing through the Internet distributing video advertisement among the present invention, comprises server 100 and client 200.
Video ads administration module 101 links to each other with video ads material module 102 and video ads index module 103, its function comprises: (1) video ads administration module 101 regularly (for example, upgraded once in 10 minutes) generate the video ads index file, this video ads index file mainly comprises index attributes relevant information, advertisement download relevant information and Play Control relevant information.Wherein, the index attributes relevant information comprises index sequence number, index rise time, protocol version etc.; The advertisement download relevant information comprises chained address, seed server address, download path and the advertisement order ID (advertisement of unique identification) etc. of described video ads; The Play Control relevant information comprises advertisement position, broadcast period and the directed audient type play etc. of video ads in client.(2) video ads administration module 101 also is used for the distributing video advertisement index file to video ads index module 103, and the distributing video advertisement file is in video ads material module 102.
The video ads file that video ads material module 102 store video advertising management modules 101 are thrown in, and for client 200 downloads.
The video ads index file that video ads index module 103 store video advertising management modules 101 are thrown in, and for client 200 downloads.
(1) download module 2011 adopts the video ads index module 103 download video advertisements index files of http protocol from server 100, and according to the download video advertisements file from server 100 of the advertisement download relevant information in this video ads index file, and the video ads file of being downloaded delivered in the video ads player 202, thereby play the video ads that this document comprised.In one embodiment, download module 2011 can further comprise video ads index file download module, video ads file download module (not shown among Fig. 2): video ads index file download module adopts http protocol from video ads index module 103 download video advertisements index files; Video ads file download module is according to the advertisement download relevant information in the video ads index file, adopts P2P agreement download video advertisements file from the video ads material module 102 of server 100 or other clients.
(2) transmit control module 2012 links to each other with download module 2011, according to the Play Control relevant information in the above-mentioned video ads index file, the broadcast of 202 pairs of video ads of control of video advertisement player comprises advertisement position, broadcast period and the directed audient type play etc. of video ads in client.
(3) monitoring modular 2013 links to each other with video ads player 202 and server 100, be used for monitoring exposure and the click situation of video ads in client 200, and with the advertisement exposure that obtained with click Monitoring Data (for example broadcasting time, playing duration etc.) and report statistical module 104 in the server 100.
Fig. 3 shows the method flow that passes through the Internet distributing video advertisement among the present invention, may further comprise the steps:
In step S301, the video ads administration module 101 distributing video advertisement index files in the server 100 are to video ads index module 103, and the distributing video advertisement file is to video ads material module 102.The video ads index file regularly (for example, was upgraded once) by video ads administration module 101 and generates in 10 minutes, and this video ads index file mainly comprises index attributes relevant information, advertisement download relevant information and Play Control relevant information.Wherein, the index attributes relevant information comprises index sequence number, index rise time, protocol version etc.; The advertisement download relevant information comprises chained address, seed server address, download path and the advertisement order ID (advertisement of unique identification) etc. of video ads; The Play Control relevant information comprises advertisement position, broadcast period and the directed audient type play etc. of video ads in client.
In step S302, client 200 download video advertisements index files, and the download video advertisements file is set according to this video ads index file.Detailed process comprises: the download module 2011 in (1) client 200 adopts the video ads index module 103 download video advertisements index files of http protocol from server 100; (2) this download module 2011 is again according to the advertisement download relevant information in the video ads index file, adopts P2P agreement download video advertisements file from the video ads material module 102 of server 100 or other clients.
In step S303, according to the setting of video ads index file, the video ads that in client 200, utilizes the video ads player plays to be downloaded.This playing process is subjected to directed Play Control, and the Play Control relevant information in the video ads index file of being based on comprises the advertisement position of video ads in client, plays period and directed audient's type of playing etc.
In step S304, client 200 is utilized the exposure and the click situation of the monitoring modular 2013 monitoring video ads in the video ads processor 201, and with the advertisement exposure that obtained with click Monitoring Data (for example broadcasting time, playing duration etc.) and report statistical module 104 in the server 100, to add up.
Should be noted that typical application of the present invention but be not limited to video ads, throw in the advertisement of other types on the internet and also can take said method of the present invention.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1, a kind of system by the Internet distributing video advertisement, described system comprises the server and client side, described server comprises video ads administration module, video ads material module, described client comprises the video ads player, it is characterized in that, described server also comprises the video ads index module, and described client also comprises the video ads processor;
Described video ads index module links to each other with the video ads administration module, is used to store the video ads index file that is generated and sent by described video ads administration module, for described client downloads;
Described video ads processor links to each other with the video ads player, be used for from described server download video advertisements index file, and according to described video ads index file the download video advertisements file is set, and control the playing process of described video ads player to video ads.
2, the system by the Internet distributing video advertisement according to claim 1, it is characterized in that, described video ads administration module regularly generates the video ads index file, comprises index attributes relevant information, advertisement download relevant information and Play Control relevant information in the described video ads index file;
Described index attributes relevant information comprises index sequence number and index rise time;
Described advertisement download relevant information comprises chained address, seed server address and the download path of described video ads;
Described Play Control relevant information comprises advertisement position, broadcast period and the directed audient type play of described video ads in described client.
3, the system by the Internet distributing video advertisement according to claim 1 is characterized in that described video ads processor comprises download module, transmit control module;
The video ads index module download video advertisements index file of described download module from described server, and according to the advertisement download relevant information download video advertisements file in the described video ads index file;
Described transmit control module is according to the Play Control relevant information in the described video ads index file, and control of video advertisement player is to the playing process of described video ads.
4, the system by the Internet distributing video advertisement according to claim 3 is characterized in that described download module further comprises video ads index file download module, video ads file download module;
Described video ads index file download module adopts http protocol from described video ads index module download video advertisements index file;
Described video ads file download module is according to the advertisement download relevant information in the described video ads index file, adopts P2P agreement download video advertisements file from the video ads material module of described server or other clients.
5, the system by the Internet distributing video advertisement according to claim 3, it is characterized in that, described video ads processor further comprises a monitoring modular, be used to monitor the exposure and the click situation of described video ads, and advertisement exposure and the click Monitoring Data that is obtained reported described server.
6, the system by the Internet distributing video advertisement according to claim 5, it is characterized in that, described server further comprises a statistical module, is used for receiving advertisement exposure and the click Monitoring Data that the client monitoring modular reports, and adds up.
7, a kind of method by the Internet distributing video advertisement is characterized in that, said method comprising the steps of:
A. server distributing video advertisement index file and video ads file;
B. the described video ads index file of client downloads, and the download video advertisements file is set according to described video ads index file;
C. according to the setting of video ads index file, in client, play described video ads.
8, the method by the Internet distributing video advertisement according to claim 7 is characterized in that, comprises index attributes relevant information, advertisement download relevant information and Play Control relevant information in the described video ads index file;
Described index attributes relevant information comprises index sequence number and index rise time;
Described advertisement download relevant information comprises chained address, seed server address and the download path of described video ads;
Described Play Control relevant information comprises advertisement position, broadcast period and the directed audient type play of video ads in client.
9, the method by the Internet distributing video advertisement according to claim 8 is characterized in that described step B comprises:
B1. customer end adopted http protocol download video advertisements index file from described server;
B2. according to the advertisement download relevant information in the described video ads index file, adopt P2P agreement download video advertisements file from described server or other clients.
10, the method by the Internet distributing video advertisement according to claim 7 is characterized in that described method further comprises:
D. the exposure of the described video ads of client monitors and click situation, and with the advertisement exposure that obtained with click Monitoring Data and report described server and add up.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNB200610063607XA CN100473015C (en) | 2006-12-29 | 2006-12-29 | A method and system for distributing video advertisement via Internet |
| PCT/CN2007/071215 WO2008080332A1 (en) | 2006-12-29 | 2007-12-11 | Method and system for advertisement releasing on internet |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNB200610063607XA CN100473015C (en) | 2006-12-29 | 2006-12-29 | A method and system for distributing video advertisement via Internet |
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| CN101079719A true CN101079719A (en) | 2007-11-28 |
| CN100473015C CN100473015C (en) | 2009-03-25 |
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| Application Number | Title | Priority Date | Filing Date |
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| CNB200610063607XA Active CN100473015C (en) | 2006-12-29 | 2006-12-29 | A method and system for distributing video advertisement via Internet |
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| WO2008145032A1 (en) * | 2007-05-29 | 2008-12-04 | Tencent Technology (Shenzhen) Company Limited | Method and system for displaying advertisement, and method and client for displaying advertisement based on im |
| WO2010078803A1 (en) * | 2009-01-06 | 2010-07-15 | 腾讯科技（深圳）有限公司 | Method and equipment for playing advertisement |
| CN102521320A (en) * | 2011-12-02 | 2012-06-27 | 华中科技大学 | Content related advertisement distribution method based on video hot descriptions |
| CN102547409A (en) * | 2011-12-26 | 2012-07-04 | 深圳市同洲视讯传媒有限公司 | Advertisement data interactive system and method |
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| JP3685721B2 (en) * | 2001-02-23 | 2005-08-24 | 三洋電機株式会社 | Advertisement information receiving program and advertisement information receiving method |
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2006
- 2006-12-29 CN CNB200610063607XA patent/CN100473015C/en active Active
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- 2007-12-11 WO PCT/CN2007/071215 patent/WO2008080332A1/en active Application Filing
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| CN108733700A (en) * | 2017-04-20 | 2018-11-02 | 腾讯科技（北京）有限公司 | Data processing method, device, system and storage medium |
| CN109992591A (en) * | 2019-03-28 | 2019-07-09 | 广州冠众电子科技股份有限公司 | A kind of the advertisement position online query method, apparatus and terminal device of advertisement terminal |
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Also Published As
| Publication number | Publication date |
|---|---|
| WO2008080332A1 (en) | 2008-07-10 |
| CN100473015C (en) | 2009-03-25 |
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