CN101075895A - Method and system for accounting advertisement broadcasting time - Google Patents
Method and system for accounting advertisement broadcasting time Download PDFInfo
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- CN101075895A CN101075895A CN 200710123498 CN200710123498A CN101075895A CN 101075895 A CN101075895 A CN 101075895A CN 200710123498 CN200710123498 CN 200710123498 CN 200710123498 A CN200710123498 A CN 200710123498A CN 101075895 A CN101075895 A CN 101075895A
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Abstract
The method comprises: previously adding the advertisement video data, the advertisement play information and the network address of the advertisement statistic server into the stream media data of client side; when downloading the stream media data, the client side plays the advertisement video data, and according to the advertisement playing information, generates the advertisement information, and according to the network address of the advertisement server, and sends the advertisement statistic request to the advertisement server; according to the advertisement statistic request, the advertisement statistic server makes statistic for the advertisement playing amounts.
Description
Technical field
The present invention relates to computer and network communication field, particularly relate to a kind of method and system that advertisement broadcasting time is added up.
Background technology
Along with the development of the computer and the network communications technology, the user can pass through terminal online such as personal computer (PC), palmtop PC, mobile phone, and browsing page or the service of using the ISP to provide are such as watching video frequency program etc.
In order to effectively utilize user on the network group, advertiser usually can be by network to user's advertisement delivery.But because advertisement utilizes webpage directly to present to the user, do not bind with the service of user's use, advertiser can't add up the number of times of watching advertisement usually.
Certainly, the website of advertisement delivery also can adopt some technological means that advertisement is simply added up.Such as: in the process that video ads is play,, then add up user click frequency automatically if the user clicks the video ads picture.After this, all users are clicked the statistics of the number of times of advertisement picture as advertisement.Obviously, whether the user clicks advertisement picture is determined voluntarily by the user its advertistics result can not reflect exactly whether ad content has conveyed to the user fully, and advertiser also is difficult to formulate advertising strategy according to this statistics.
This shows that prior art can't be exactly added up the broadcasting time of the advertisement of being thrown on the network.
Summary of the invention
In view of this, main purpose of the present invention is to provide a kind of method and system that advertisement broadcasting time is added up, and can add up the number of times that advertisement is play exactly.
In order to achieve the above object, the technical scheme of the present invention's proposition is:
A kind of method that advertisement broadcasting time is added up is added the network address of advertisement video data, advertisement broadcast information and advertisement statistics server in the stream medium data that offers client in advance, and when the client downloads stream medium data, this method is:
The advertisement video data that client terminal playing obtained, generate advertistics information according to the advertisement broadcast information, and sending the advertistics request message to advertisement statistics server according to the network address of advertisement statistics server, described advertistics request message carries advertistics information; Advertisement statistics server is added up advertisement broadcasting time according to advertistics information.
In the such scheme, described client to the method that advertisement statistics server sends the advertistics request message is:
Client sends the advertistics request message according to the statistics strategy that sets in advance to advertisement statistics server, statistics when statistics or client withdrawed from when described statistics strategy was real-time statistics, timing statistics, client terminal start-up.
In the such scheme, if adopt the statistics strategy of real-time statistics, described advertisement broadcast information comprises advertisement broadcasting time and advertisement playing duration, further comprises between then described client terminal playing advertisement and the generation advertistics information:
Described client is judged the current advertisement that whether plays according to the advertisement playing duration, if, then carry out the step that generates advertistics information, described advertistics information comprises the advertisement broadcasting time in the advertisement broadcast information; Otherwise, return this step.
In the such scheme, if adopt the regularly statistics strategy of statistics, and in client the statistics timing value is set in advance, described advertisement broadcast information comprises advertisement broadcasting time and advertisement playing duration, and this method further comprises:
Client is added up advertisement in this locality according to advertisement broadcasting time and advertisement playing duration, obtain the advertisement broadcasting time of this geo-statistic, and whether the current reproduction time of real-time judge arrives the statistics timing value that sets in advance, if arrive, then carry out the step that generates advertistics information, described advertistics information comprises the advertisement broadcasting time of client terminal local statistics; Otherwise, continue to carry out this step.
In the such scheme, if the statistics strategy of adding up when adopting client terminal start-up, described advertisement broadcast information comprises advertisement broadcasting time and advertisement playing duration, and this method further comprises:
Client is added up advertisement in this locality according to advertisement broadcasting time and advertisement playing duration, obtain the advertisement broadcasting time of this geo-statistic, and when starting, carry out the step that generates advertistics information next time, described advertistics information comprises the advertisement broadcasting time of client terminal local statistics.
In the such scheme, if the statistics strategy that the employing client was added up when withdrawing from, described advertisement broadcast information comprises advertisement broadcasting time and advertisement playing duration, and this method further comprises:
Client is added up advertisement in this locality according to advertisement broadcasting time and advertisement playing duration, obtain the advertisement broadcasting time of this geo-statistic, and when client withdraws from, carry out the step that generates advertistics information, described advertistics information comprises the advertisement broadcasting time of client terminal local statistics.
In the such scheme, the method that described advertisement statistics server is added up advertisement is:
When advertisement statistics server receives the advertistics request message, self existing advertisement broadcasting time is added the advertisement broadcasting time that carries in the advertistics request message, as current advertisement broadcasting time.
Another goal of the invention that the present invention proposes, its technical scheme is:
A kind of system that advertisement broadcasting time is added up, this system comprises:
Streaming media server is used for adding the network address of advertisement video data, advertisement broadcast information and advertisement statistics server to offer client stream medium data, and provides stream medium data to client;
Client, be used for the receiving stream media data, play the advertisement that is obtained, obtain advertistics information according to the advertisement broadcast information, and sending the advertistics request message to advertisement statistics server according to the network address of advertisement statistics server, described advertistics request message carries advertistics information;
Advertisement statistics server is added up advertisement broadcasting time according to the advertistics information of carrying in the advertistics request message.
In the such scheme, described client comprises:
Receiving element is used to receive the stream medium data from streaming media server;
The video playback unit is used to play the stream medium data that contains advertisement;
Local statistic unit, be used for obtaining the advertisement broadcast information and the advertisement statistics server network address from stream medium data, obtain advertistics information according to the advertisement broadcast information, and generate the advertistics request message that carries the advertistics information and the advertisement statistics server network address;
Transmitting element is used for the advertistics request message is sent to advertisement statistics server.
In sum, a kind of method and system that advertisement broadcasting time is added up that the present invention proposes, owing in advance the network address of advertisement video data, advertisement broadcast information and advertisement statistics server is added in the stream medium data that offers client, as long as the advertisement in the play stream media data, client just can trigger advertisement statistics server the number of times of playing advertisement is added up, can improve the accuracy rate of advertistics greatly, formulate advertising strategy thereby make advertiser effectively utilize statistics.
Description of drawings
Fig. 1 is that the present invention realizes method flow diagram that advertisement broadcasting time is added up;
Fig. 2 is a flow chart of using the present invention program's embodiment;
Fig. 3 is a basic structure schematic diagram of using the present invention program's system embodiment.
Embodiment
For making the purpose, technical solutions and advantages of the present invention clearer, the present invention is described in further detail below in conjunction with the accompanying drawings and the specific embodiments.
Fig. 1 is that the present invention realizes flow chart that advertisement broadcasting time is added up.As shown in Figure 1, the present invention can may further comprise the steps:
Step 101: the network address of advertisement video data, advertisement broadcast information and advertisement statistics server is added in the stream medium data that offers client;
Whether conveyed to the user in order to add up advertisement more exactly, the present invention can be synthesized to advertisement in the stream medium data.Stream medium data described here is the flow-medium performance that the website offers the user, described advertisement is existing video data, so, in the practical application, just can advertisement video data be added in the stream medium data according to stream media format, as for how video data added to and then to belong to prior art in the stream medium data, repeat no more herein.Like this, when the user watches the flow-medium performance of download, will inevitably watch advertisement, just can add up advertisement in the time spot.
Because advertisement video data has been added in the stream medium data, what client self can not be distinguished current broadcast from stream medium data content itself is flow-medium performance or advertisement, so, if third-party server, be that advertisement statistics server is added up advertisement exactly, also need client is handed down in the network address of advertisement broadcast information and advertisement statistics server.Advertisement broadcast information described here is the information relevant with advertistics, can comprise advertisement broadcasting time, advertisement playing duration etc.
Step 102: the client downloads stream medium data is also play the advertisement video data that is obtained;
Step 103: client generates advertistics information according to the advertisement broadcast information, and sends the advertistics request message according to the network address of advertisement statistics server to advertisement statistics server, and described advertistics request message carries advertistics information;
In the practical application, client can be carried out according to the statistics strategy that sets in advance to the method for advertisement statistics server request advertistics, and described statistics strategy can be real-time statistics, four kinds of statistics when regularly statistics or client withdraw from when statistics, client terminal start-up.Respectively these four kinds statistics strategies are described below:
First kind of statistics strategy is real-time statistics, i.e. ask advertisement statistics server that advertisement is added up immediately after the intact advertisement of client terminal playing.In this case, if the advertisement broadcast information comprises advertisement broadcasting time and advertisement playing duration, then may further include between step 102 and the step 103:
Described client is judged the current advertisement that whether plays according to the advertisement playing duration, if, then carry out the step that generates advertistics information, described advertistics information comprises the advertisement broadcasting time in the advertisement broadcast information; Otherwise, return this step.
That is to say, comprised the time that current advertisement need play and the number of times of broadcast in the advertisement broadcast information, after the intact advertisement of client terminal playing, just can immediately advertisement broadcasting time be reported advertisement statistics server.Such as: the advertisement broadcasting time in the advertisement broadcast information is 3 times, the advertisement playing duration is 30 seconds, and client begins to play advertisement at moment A, so, from moment A through after 30 seconds, client can be judged current advertisement and finish, and has play 3 times, then broadcasting time 3 can be reported advertisement statistics server.Certainly, in the practical application,, can also after finishing, each advertisement immediately broadcasting time 1 be reported advertisement statistics server request advertistics if client has obtained the time that the single advertisement is play.
Second kind of statistics strategy be regularly to add up, and promptly client does not report advertisement statistics server with broadcasting time after playing advertisement at every turn immediately, but just initiates advertistics during the timing value that arrival sets in advance.In this case, if the advertisement broadcast information comprises advertisement broadcasting time and advertisement playing duration, this method further comprises:
Client is added up advertisement in this locality according to advertisement broadcasting time and advertisement playing duration, obtain the advertisement broadcasting time of this geo-statistic, and whether the current reproduction time of real-time judge arrives the statistics timing value that sets in advance, if arrive, then carry out the step that generates advertistics information, described advertistics information comprises the advertisement broadcasting time of client terminal local statistics; Otherwise, continue to carry out this step.
That is to say that client carries out in this locality advertisement broadcasting time being added up between the advertistics at double request advertisement statistics server, and when reaching the statistics timing value, the broadcasting time that counts is reported advertisement statistics server.Such as: the statistics timing value in the client setting is 1 hour in advance, advertisement broadcasting time in the advertisement broadcast information is 3, the advertisement playing duration is 30 seconds, time spot is arranged three times at moment A with between the moment B after through 1 hour, so, it is 9 that client will will count advertisement broadcasting time at moment B, and advertisement broadcasting time 9 is reported advertisement statistics server.
Add up when the third adds up strategy for client terminal start-up, promptly client does not report advertisement statistics server with broadcasting time after playing advertisement at every turn immediately yet, but reports when next client terminal start-up.In this case, if the advertisement broadcast information comprises advertisement broadcasting time and advertisement playing duration, this method may further include:
Client is added up advertisement in this locality according to advertisement broadcasting time and advertisement playing duration, obtain the advertisement broadcasting time of this geo-statistic, and when starting, carry out the step that generates advertistics information next time, described advertistics information comprises the advertisement broadcasting time of client terminal local statistics.
That is to say that client is all only added up and record advertisement in this locality from the download stream media data, ability reports advertisement statistics server with the advertisement broadcasting time of last registration next time when starting.Such as: certain user watches flow-medium performance in moment A startup client and download, and in watching the whole process of flow-medium performance, it is 12 times that client counts advertisement broadcasting time.After this, suppose that client withdraws from, and restart at moment B.At this moment, client reports advertisement statistics server with the advertisement broadcasting time 12 that counts.
Statistics when the 4th kind of statistics strategy withdraws from for client, promptly client does not report advertisement statistics server with broadcasting time after playing advertisement at every turn immediately yet, but reports when client withdraws from.In this case, if the advertisement broadcast information comprises advertisement broadcasting time and advertisement playing duration, this method further comprises:
Client is added up advertisement in this locality according to advertisement broadcasting time and advertisement playing duration, obtain the advertisement broadcasting time of this geo-statistic, and when client withdraws from, carry out the step that generates advertistics information, described advertistics information comprises the advertisement broadcasting time of client terminal local statistics.
The method of adding up when statistics was with client terminal start-up when client withdrawed from is similar, just reports the difference on opportunity of advertisement broadcasting time, repeats no more herein.
No matter which kind of statistics strategy of customer end adopted, client all needs advertisement broadcasting time is reported advertisement statistics server by advertistics information.Certainly, in the practical application, described advertistics information can also comprise out of Memory, such as: information such as client id, advertisement ID, flow-medium performance ID, so that advertisement statistics server is added up respectively different advertisements.In addition, if each advertisement broadcasting time is fixed, also can omit the advertisement broadcasting time in the advertisement broadcast information.
In addition, because the not tangible difference of data of advertisement video data and flow-medium performance, what client self possibly can't be distinguished current broadcast is advertisement or programme content, so in actual applications, can also be provided with AD taggedly at the data head that is packaged with advertisement video data, be used to represent that these data are ad content.Like this, client is receiving when carrying AD tagged data head, just can clear and definite current broadcast should be advertisement, also can determine whether advertisement finishes according to the advertisement playing duration.Certainly, in the practical application, also can not be provided with AD tagged, as long as client can the clear and definite advertisement time started.
Step 104: the number of times that advertisement statistics server is play advertisement according to advertistics information is added up.
In this step, if carry the advertisement broadcasting time that client reports in the advertistics information, then advertisement statistics server method that advertisement broadcasting time is added up can for:
When advertisement statistics server receives the advertistics request message, self existing advertisement broadcasting time is added the advertisement broadcasting time that carries in the advertistics request message, as current advertisement broadcasting time.
The present invention program be described in detail below with preferred embodiment in order to illustrate better.
In the present embodiment, the statistics strategy of customer end adopted real-time statistics; And suppose in flow-medium performance, to play advertisement 1, advertisement 2 and advertisement 3, and be defined in 3 advertisements 1 of A broadcast constantly, play advertisement 1~advertisement 3 respectively once at moment B.Advertisement 1 in the advertisement broadcast information of moment A correspondence is: advertisement broadcasting time is 3, and the advertisement playing duration is 30 seconds; Advertisement 1 in the advertisement broadcast information of moment B correspondence is: advertisement broadcasting time is 1, and the advertisement playing duration is 10 seconds; Advertisement 2 in the advertisement broadcast information of moment B correspondence is: advertisement broadcasting time is 1, and the advertisement playing duration is 20 seconds; Advertisement 3 in the advertisement broadcast information of moment B correspondence is: advertisement broadcasting time is 1, and the advertisement playing duration is 60 seconds.
Fig. 2 is the flow chart of present embodiment.When client downloads included the stream medium data of advertisement video data, advertisement broadcast information and the advertisement statistics server network address, the flow process of statistics advertisement may further comprise the steps:
Step 201: client is play the advertisement 1 of downloading at moment A;
Because need play advertisement 1 at moment A, streaming media server should be the advertisement video data of advertisement 1 correspondence at moment A to the stream medium data of client downloads so.
Step 202: client judges whether to play advertisement 1 according to the advertisement playing duration of advertisement 1 in the advertisement broadcast information of moment A correspondence, if then execution in step 203; Otherwise, return step 202;
Step 203: client generates advertistics information according to advertisement 1 in the advertisement broadcast information of moment A correspondence, and described advertistics information comprises advertisement broadcasting time 3 and advertisement 1 ID number;
Step 204: client sends the advertistics request message to advertisement statistics server, and described advertistics request message carries advertistics information.
Step 205: advertisement statistics server receives the advertistics request message, and the broadcasting time of self existing advertisement 1 is added the advertisement broadcasting time 3 that client reports, as the current broadcasting time of advertisement 1.
In the present embodiment, step 201~step 205 is that constantly A plays and the flow process of statistics advertisement 1, and moment B play and the flow process of statistics advertisement 1~advertisement 3 similarly, repeat no more herein.
Through statistics, advertisement statistics server can obtain the broadcasting time of advertisement 1~advertisement 3.The broadcasting time of supposing the existing advertisement 1~advertisement 3 of advertisement statistics server is respectively X time, Y time, Z time, so, carries out after the present embodiment, and its statistical conditions can be as shown in Table 1:
Advertisement ID | Broadcasting time |
1 | X+4 |
2 | Y+1 |
3 | Z+1 |
Table one
Like this, as long as the user's download stream medium data, advertisement statistics server just can count advertisement broadcasting time exactly, so that advertiser formulates advertising strategy.
At said method, the present invention also proposes a kind of system that advertisement broadcasting time is added up of realizing.
Fig. 3 is the basic structure schematic diagram that the present invention realizes advertisement broadcasting time is carried out statistical system.As shown in Figure 3, this system comprises:
Streaming media server 301 is used for adding the network address of advertisement video data, advertisement broadcast information and advertisement statistics server to offer client stream medium data, and provides stream medium data to client 102;
In the practical application, client 302 can also comprise:
Receiving element 3021 is used to receive the stream medium data from streaming media server 301;
Local statistic unit 3023, be used for obtaining the advertisement broadcast information and the advertisement statistics server network address from stream medium data, obtain advertistics information according to the advertisement broadcast information, and generate the advertistics request message that carries the advertistics information and the advertisement statistics server network address;
Transmitting element 3024 is used for the advertistics request message is sent to advertisement statistics server 303.
When client 302 during from streaming media server 301 download stream media datas, receiving element 3021 can obtain advertisement video data, advertisement broadcast information and the advertisement statistics server network address from stream medium data.On the one hand, the stream medium data that includes advertisement video data can be play in video playback unit 3022; On the other hand, local statistic unit 3023 can obtain the advertisement broadcast information and the advertisement statistics server network address from stream medium data.After this, when video playback unit 3022 plays advertisement, local statistic unit 3023 can obtain advertistics information according to the advertisement broadcast information, and generates the advertistics request message that carries the advertistics information and the advertisement statistics server network address; By transmitting element 3024 the advertistics request message that generates is sent to advertisement statistics server 303 again; Advertisement statistics server 303 is added up advertisement broadcasting time according to the advertistics information of carrying in the advertistics request message again.
Certainly, local statistic unit 3023 can adopt real-time statistics, four kinds of methods such as statistics when regularly statistics and client withdraw from when statistics, client terminal start-up, and its concrete condition can repeat no more referring to said method herein.
Use the present invention program, owing to earlier advertisement video data, advertisement broadcast information and the advertisement statistics server network address are added in the stream medium data, as long as the advertisement in the play stream media data, client just can trigger advertisement statistics server the number of times of playing advertisement is added up, can improve the accuracy rate of advertistics greatly, formulate advertising strategy thereby make advertiser effectively utilize statistics.
In sum, more than be preferred embodiment of the present invention only, be not to be used to limit protection scope of the present invention.Within the spirit and principles in the present invention all, any modification of being done, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (9)
1, a kind of method that advertisement broadcasting time is added up, it is characterized in that, in advance the network address of advertisement video data, advertisement broadcast information and advertisement statistics server is added in the stream medium data that offers client, when the client downloads stream medium data, this method is:
The advertisement video data that client terminal playing obtained, generate advertistics information according to the advertisement broadcast information, and sending the advertistics request message to advertisement statistics server according to the network address of advertisement statistics server, described advertistics request message carries advertistics information; Advertisement statistics server is added up advertisement broadcasting time according to advertistics information.
2, method according to claim 1 is characterized in that, described client to the method that advertisement statistics server sends the advertistics request message is:
Client sends the advertistics request message according to the statistics strategy that sets in advance to advertisement statistics server, and described statistics strategy comprises: statistics when statistics or client withdraw from when real-time statistics, timing statistics, client terminal start-up.
3, method according to claim 2, it is characterized in that, if adopt the statistics strategy of real-time statistics, described advertisement broadcast information comprises advertisement broadcasting time and advertisement playing duration, further comprises between then described client terminal playing advertisement and the generation advertistics information:
Described client is judged the current advertisement that whether plays according to the advertisement playing duration, if, then carry out the step that generates advertistics information, described advertistics information comprises the advertisement broadcasting time in the advertisement broadcast information; Otherwise, return this step.
4, method according to claim 2 is characterized in that, if adopt the regularly statistics strategy of statistics, and in client the statistics timing value is set in advance, and described advertisement broadcast information comprises advertisement broadcasting time and advertisement playing duration, and this method further comprises:
Client is added up advertisement in this locality according to advertisement broadcasting time and advertisement playing duration, obtain the advertisement broadcasting time of this geo-statistic, and whether the current reproduction time of real-time judge arrives the statistics timing value that sets in advance, if arrive, then carry out the step that generates advertistics information, described advertistics information comprises the advertisement broadcasting time of client terminal local statistics; Otherwise, continue to carry out this step.
5, method according to claim 2 is characterized in that, if the statistics strategy of adding up when adopting client terminal start-up, described advertisement broadcast information comprises advertisement broadcasting time and advertisement playing duration, and this method further comprises:
Client is added up advertisement in this locality according to advertisement broadcasting time and advertisement playing duration, obtain the advertisement broadcasting time of this geo-statistic, and when starting, carry out the step that generates advertistics information next time, described advertistics information comprises the advertisement broadcasting time of client terminal local statistics.
6, method according to claim 2 is characterized in that, if the statistics strategy that the employing client was added up when withdrawing from, described advertisement broadcast information comprises advertisement broadcasting time and advertisement playing duration, and this method further comprises:
Client is added up advertisement in this locality according to advertisement broadcasting time and advertisement playing duration, obtain the advertisement broadcasting time of this geo-statistic, and when client withdraws from, carry out the step that generates advertistics information, described advertistics information comprises the advertisement broadcasting time of client terminal local statistics.
According to each described method of claim 2 to 6, it is characterized in that 7, the method that described advertisement statistics server is added up advertisement is:
When advertisement statistics server receives the advertistics request message, self existing advertisement broadcasting time is added the advertisement broadcasting time that carries in the advertistics request message, as current advertisement broadcasting time.
8, a kind of system that advertisement broadcasting time is added up is characterized in that, this system comprises:
Streaming media server is used for adding the network address of advertisement video data, advertisement broadcast information and advertisement statistics server to offer client stream medium data, and provides stream medium data to client;
Client, be used for the receiving stream media data, play the advertisement that is obtained, obtain advertistics information according to the advertisement broadcast information, and sending the advertistics request message to advertisement statistics server according to the network address of advertisement statistics server, described advertistics request message carries advertistics information;
Advertisement statistics server is added up advertisement broadcasting time according to the advertistics information of carrying in the advertistics request message.
9, system according to claim 8 is characterized in that, described client comprises:
Receiving element is used to receive the stream medium data from streaming media server;
The video playback unit is used to play the stream medium data that contains advertisement;
Local statistic unit, be used for obtaining the advertisement broadcast information and the advertisement statistics server network address from stream medium data, obtain advertistics information according to the advertisement broadcast information, and generate the advertistics request message that carries the advertistics information and the advertisement statistics server network address;
Transmitting element is used for the advertistics request message is sent to advertisement statistics server.
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CN110381152B (en) * | 2019-07-24 | 2021-12-28 | 秒针信息技术有限公司 | Statistical method and statistical device for automatic playing amount of pushed resources and electronic equipment |
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