CN110381152B - Statistical method and statistical device for automatic playing amount of pushed resources and electronic equipment - Google Patents
Statistical method and statistical device for automatic playing amount of pushed resources and electronic equipment Download PDFInfo
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- CN110381152B CN110381152B CN201910673365.3A CN201910673365A CN110381152B CN 110381152 B CN110381152 B CN 110381152B CN 201910673365 A CN201910673365 A CN 201910673365A CN 110381152 B CN110381152 B CN 110381152B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
The application provides a statistical method, a statistical device and electronic equipment for automatic playing amount of pushed resources, wherein the statistical method comprises the steps of detecting whether the pushed resources to be counted are automatically played each time the pushed resources to be counted are played by acquiring automatic playing information corresponding to each piece of log information of the pushed resources to be counted; for each piece of log information, if the automatic playing information corresponding to the log information indicates that the push resource to be counted is automatically played when being played at the time, dividing the log information into an automatic playing push resource set; and determining the automatic playing quantity proportion of the pushed resources to be counted based on a plurality of log information in the automatic playing pushed resource set. Therefore, the real browsed quantity and proportion of the playing resources can be accurately known, the statistical analysis of the pushing resources is facilitated, the pushing resources can be specifically configured in the subsequent resource configuration process, and the accuracy and the reasonability of the resource configuration are facilitated to be improved.
Description
Technical Field
The application relates to the technical field of internet, in particular to a statistical method and a statistical device for automatic playing amount of pushed resources and electronic equipment.
Background
With the rapid development of internet technology, users can query and view multimedia resources through a network. The playing platform of the multimedia resources can put some pushed resources into some multimedia resources, and the putting time and the putting quantity of the subsequent pushed resources are determined based on the playing quantity of the pushed resources, so that the subsequent pushed resource configuration is carried out.
At the present stage, statistics of the playing amount of the pushed resources are calculated based on the exposure amount of the pushed resources, but due to the self-setting of the platform, some pushed resources are not triggered by the autonomous viewing of the user when being exposed, and the pushed resources are not really seen by the user or are not the part in which the user is really interested, so that the accuracy of judging the exposure amount of the pushed resources is low, and the subsequent pushed resource configuration is influenced.
Disclosure of Invention
In view of this, an object of the present application is to provide a statistical method, a statistical apparatus, and an electronic device for automatically playing a pushed resource, which can learn whether each playing of the pushed resource is automatically played through automatic playing information corresponding to each piece of log information of the pushed resource when the pushed resource is played, so as to determine the total amount of the automatically played pushed resource, and further can count proportional information of the automatically played amount in an exposure amount of the pushed resource, so that the number and proportion of the played resource that is actually browsed can be accurately learned, which is helpful for statistical analysis of the pushed resource, and thus, the pushed resource can be configured in a subsequent resource configuration process in a targeted manner, which is helpful for improving accuracy and rationality of resource configuration.
The embodiment of the application provides a statistical method for automatic playing amount of pushed resources, which comprises the following steps:
acquiring at least one piece of log information of a pushed resource to be counted and automatic playing information corresponding to each piece of log information;
detecting whether the pushed resource to be counted is automatically played each time when the pushed resource to be counted is played based on the automatic playing information corresponding to each piece of log information;
for each piece of log information, if the automatic playing information corresponding to the log information indicates that the push resource to be counted is automatically played when being played, dividing the log information into an automatic playing push resource set;
and determining the automatic playing quantity proportion of the pushed resources to be counted based on a plurality of log information in the automatic playing pushed resource set.
Further, before the obtaining of at least one piece of log information of the pushed resource to be counted and the automatic playing information corresponding to each piece of log information, the counting method further includes:
acquiring automatic playing monitoring data;
embedding the automatic playing monitoring data into first monitoring data preset by the to-be-counted pushed resources to generate second monitoring data;
and when the pushed resource to be counted is played, generating log information and automatic playing information corresponding to the log information based on the second monitoring data.
Further, the statistical method generates the log information and the automatic playing information corresponding to each piece of log information by the following method:
generating a plurality of data monitoring requests based on each section of sub-monitoring data in the second monitoring data;
acquiring data information corresponding to each data monitoring request based on the plurality of data monitoring requests, and generating a plurality of pieces of information data;
replacing each section of sub-monitoring data in the second monitoring data with corresponding information data to generate information data, wherein the information data comprises a plurality of monitoring dimension information data and automatic playing information data;
analyzing the monitoring dimension information data and the automatic playing information data to generate log information and automatic playing information corresponding to the log information.
Further, the determining an automatic playing amount ratio of the to-be-counted pushed resource based on the automatic playing pushed resource centralized log information includes:
acquiring a plurality of monitoring dimensions in log information corresponding to the pushed resources to be counted;
based on the multiple monitoring dimensions, dividing log information in the automatic playing and pushing resource set, generating multiple monitoring dimension sub automatic playing and pushing resource sets, and determining the automatic playing amount of the pushing resources in each monitoring dimension sub automatic playing and pushing resource set;
determining the total playing amount of the pushed resources to be counted in each monitoring dimension sub-automatic playing pushed resource set based on the log information;
and determining the automatic playing quantity proportion of the to-be-counted push resources on each monitoring dimension based on the automatic playing quantity and the total playing quantity of the push resources in each monitoring dimension sub-automatic playing push resource set.
Further, after determining the ratio of the automatic playing amount of the to-be-counted pushed resource based on the plurality of log information in the automatic playing pushed resource set, the counting method further includes:
generating a push resource playing report based on the automatic playing quantity proportion of a plurality of push resources to be counted in each monitoring dimension;
and displaying the push resource playing report on a push resource statistical interface.
The embodiment of the present application further provides a statistics device for automatic playing amount of pushed resources, the statistics device includes:
the first acquisition module is used for acquiring at least one piece of log information of the pushed resource to be counted and automatic playing information corresponding to each piece of log information;
the detection module is used for detecting whether the pushed resource to be counted is automatically played each time when the pushed resource to be counted is played based on the automatic playing information corresponding to each piece of log information acquired by the first acquisition module;
the dividing module is used for dividing each piece of log information into an automatic playing and pushing resource set if the automatic playing information corresponding to the log information indicates that the pushing resource is automatically played when being played at the time;
and the determining module is used for determining the automatic playing quantity proportion of the to-be-counted pushed resources based on the plurality of log information in the automatic playing pushed resource set divided by the dividing module.
Further, the statistical device further includes:
the second acquisition module is used for acquiring automatic playing monitoring data;
the first generation module is used for embedding the automatic playing monitoring data acquired by the second acquisition module into first monitoring data preset by the to-be-counted pushed resource to generate second monitoring data;
and the second generation module is used for generating log information and automatic playing information corresponding to the log information based on the second monitoring data generated by the first generation module when the pushed resource to be counted is played.
Further, the statistical device generates log information and automatic playing information corresponding to each piece of log information by the following method:
generating a plurality of data monitoring requests based on each section of sub-monitoring data in the second monitoring data;
acquiring data information corresponding to each data monitoring request based on the plurality of data monitoring requests, and generating a plurality of pieces of information data;
replacing each section of sub-monitoring data in the second monitoring data with corresponding information data to generate information data, wherein the information data comprises a plurality of monitoring dimension information codes and automatic playing information data;
analyzing the monitoring dimension information data and the automatic playing information data to generate log information and automatic playing information corresponding to the log information.
Further, the determining module includes:
the first acquisition unit is used for acquiring a plurality of monitoring dimensions in the log information corresponding to the pushed resource to be counted;
the first dividing unit is used for dividing the log information in the automatic playing and pushing resource set based on the monitoring dimensions acquired by the first acquiring unit, generating a plurality of monitoring dimension sub-automatic playing and pushing resource sets, and determining the automatic playing amount of the pushing resource in each monitoring dimension sub-automatic playing and pushing resource set;
a first determining unit, configured to determine, based on the log information, a total playing amount of the to-be-counted pushed resources in each monitoring dimension sub-automatic playing pushed resource set;
and the second determining unit is used for determining the automatic playing quantity proportion of the push resources to be counted on each monitoring dimension based on the automatic playing quantity and the total playing quantity of the push resources in each monitoring dimension sub-automatic playing push resource set.
Further, the statistical device further includes:
the third generation module is used for generating a push resource playing report based on the automatic playing quantity proportion of a plurality of push resources to be counted in each monitoring dimension;
and the display module is used for displaying the pushed resource report generated by the third generation module on a pushed resource statistical interface.
An embodiment of the present application further provides an electronic device, including: a processor, a memory and a bus, the memory storing machine readable instructions executable by the processor, the processor and the memory communicating via the bus when the electronic device is running, the machine readable instructions when executed by the processor performing the steps of the statistical method for automatic playing amount of pushed resources as described above.
The embodiment of the present application further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the step of the statistical method for automatic playing amount of pushed resources is performed as described above.
The statistical method, the statistical device and the electronic device for the automatic playing amount of the pushed resources, provided by the embodiment of the application, are used for acquiring at least one piece of log information of the pushed resources to be counted and automatic playing information corresponding to each piece of log information; detecting whether the pushed resource to be counted is automatically played each time when the pushed resource to be counted is played based on the automatic playing information corresponding to each piece of log information; for each piece of log information, if the automatic playing information corresponding to the log information indicates that the push resource to be counted is automatically played when being played, dividing the log information into an automatic playing push resource set; and determining the automatic playing quantity proportion of the pushed resources to be counted based on a plurality of log information in the automatic playing pushed resource set.
Therefore, a plurality of pieces of log information of the pushed resources to be counted and the automatic playing information corresponding to each piece of log information are obtained, the automatic playing quantity in the pushed resources to be counted is counted, the automatic playing quantity proportion of the pushed resources to be counted is determined according to the total playing quantity and the automatic playing quantity of the pushed resources to be counted, the number and the proportion of the pushed resources to be counted which are really browsed can be accurately known, the statistical analysis of the pushed resources is facilitated, the pushed resources can be configured in a targeted mode in the subsequent resource configuration process, and the accuracy and the reasonability of resource configuration are facilitated to be improved.
Furthermore, according to a plurality of monitoring dimensions in the automatic playing and pushing resource centralized log information, the automatic playing amount proportion of the pushing resources to be counted in each monitoring dimension is determined, the automatic playing proportion of the pushing resources in each monitoring dimension can be further known, and reasonable and accurate resource allocation in each monitoring dimension is facilitated.
In order to make the aforementioned objects, features and advantages of the present application more comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained from the drawings without inventive effort.
Fig. 1 is a system structure diagram in a possible application scenario provided in the embodiment of the present application;
fig. 2 is a flowchart of a statistical method for automatic playing amount of pushed resources according to an embodiment of the present disclosure;
fig. 3 is a flowchart of a statistical method for automatic playing amount of pushed resources according to another embodiment of the present application;
fig. 4 is a schematic structural diagram of a device for counting an automatic playing amount of a pushed resource according to an embodiment of the present disclosure;
fig. 5 is a second schematic structural diagram of a device for counting an automatic playing amount of a pushed resource according to an embodiment of the present application;
FIG. 6 is a schematic diagram of the structure of the determination module shown in FIG. 4;
fig. 7 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. Every other embodiment that can be obtained by a person skilled in the art without making creative efforts based on the embodiments of the present application falls within the protection scope of the present application.
First, an application scenario to which the present application is applicable will be described. This application can be applied to internet technology field, and when the propelling movement resource was broadcast, statistics whether each broadcast of propelling movement resource is automatic broadcast to the calculation is the total number of propelling movement resource of automatic broadcast, based on the total number of propelling movement resource of automatic broadcast is counted in each monitoring dimension of propelling movement resource the proportional information of automatic broadcast volume in the exposure of propelling movement resource, can be accurate learn the quantity and the proportion that the propelling movement resource really was browsed help to the statistical analysis of propelling movement resource to can follow-up corresponding dispose the propelling movement resource in the resource configuration process, help improving the accuracy and the rationality of resource configuration. Referring to fig. 1, fig. 1 is a system structure diagram in a possible application scenario provided in the embodiment of the present application. As shown in fig. 1, the system includes a resource storage device and an automatic playing amount statistics device, where the resource storage device stores a large amount of log information of a push resource to be counted and automatic playing information of the push resource to be counted, the automatic playing amount statistics device, after obtaining the log information of the push resource to be counted and the automatic playing information of the push resource to be counted, according to the automatic playing information corresponding to each piece of log information, indicates that the push resource is automatically played when being played this time according to each piece of log information, divides the log information into an automatic playing push resource set, and determines an automatic playing amount ratio of the push resource to be counted according to a plurality of log information in the automatic playing push resource set.
Research shows that, at the present stage, statistics on the playing amount of the pushed resources are calculated based on the exposure of the pushed resources, but due to the self-setting of the platform, some pushed resources are not triggered by the autonomous viewing of the user when being exposed, and the pushed resources are not really seen by the user or are not the part of the user which is really interested in, so that the accuracy of judging the exposure of the pushed resources is low, and the subsequent pushed resource configuration is influenced.
Based on this, the present application aims to provide a statistical method, a statistical device and an electronic device for automatic playing amount of pushed resources, when pushed resources are played, statistics is performed on whether each playing of the pushed resources is automatic playing or not, and the total amount of the pushed resources which are automatically played is calculated, based on the total amount of the pushed resources which are automatically played, statistics is performed on the proportion information of the automatic playing amount in the exposure amount of the pushed resources in each monitoring dimension of the pushed resources, so that the number and the proportion of the played resources which are really browsed can be known more accurately, the pushed resources in each dimension are configured in a targeted manner, and the accuracy and the reasonability of resource configuration are improved.
Referring to fig. 2, fig. 2 is a flowchart illustrating a statistical method for automatic playing amount of pushed resources according to an embodiment of the present disclosure. As shown in fig. 2, the statistical method for automatic playing amount of pushed resources provided in the embodiment of the present application includes:
In the step, at least one piece of log information generated when the pushed resource to be counted is played is obtained, and each piece of log information corresponds to automatic playing information indicating whether the pushed resource to be counted is automatically played under the current playing condition.
The push resource to be counted is played or clicked once each time, a piece of corresponding log information is generated, that is, the number of the log information of the push resource to be counted can reflect the playing amount of the push resource to be counted to a certain extent.
Taking the example that the pushed resource to be counted is the advertisement, each time the user opens the webpage or the client, the advertisement is played, a piece of log information is generated correspondingly when the advertisement is played once, and the media platform for playing the advertisement captures the playing of the advertisement, and the advertisement is automatically played or triggered by clicking of the user, so that the automatic playing information corresponding to the piece of log information is generated.
In this step, for each piece of log information, each piece of log information corresponds to automatic playing information indicating whether the pushed resource to be counted is automatically played, and whether the pushed resource to be counted is automatically played each time when the pushed resource to be counted is played is detected according to the indication of the automatic playing information.
Here, taking the example that the pushed resource to be counted is an advertisement, when a certain advertisement is exposed, that is, the advertisement is watched, the advertisement is not necessarily played after being clicked by the user, but may also be automatically played due to the setting of the media platform, for example, some clients may play the advertisement while the user logs in, and the advertisement played as long as the advertisement is not triggered or clicked by the user may be regarded as an automatically played advertisement.
In this step, for each piece of log information, after the detection in step 202, if the automatic playing information of the piece of log information indicates that the log, that is, the to-be-counted push resource, is automatically played when being played this time, the piece of log information is divided into an automatic playing push resource set.
In this way, after the step 202 and the step 203, the log information generated when the push resource to be counted is automatically played within the preset counting time period can be divided together, so as to facilitate the subsequent counting of the automatic playing amount.
And 204, determining the automatic playing quantity proportion of the pushed resources to be counted based on a plurality of log information in the automatic playing pushed resource set.
In this step, according to a plurality of pieces of log information in the divided automatic playing and pushing resource set, the automatic playing amount of the to-be-counted pushing resource in the current counting time period is determined, and then, in combination with the total playing amount of the to-be-counted pushing resource in the current counting time period, the automatic playing amount proportion of the to-be-counted pushing resource can be determined.
The method includes the steps that a piece of log information is generated when the to-be-counted push resource is played once, so that the automatic playing amount of the to-be-counted push resource is equal to the log information amount in the divided automatic play push resource set in the number level.
The method for counting the automatic playing amount of the pushed resources, provided by the embodiment of the application, acquires at least one piece of log information of the pushed resources to be counted and automatic playing information corresponding to each piece of log information; detecting whether the pushed resource to be counted is automatically played each time when the pushed resource to be counted is played based on the automatic playing information corresponding to each piece of log information; for each piece of log information, if the automatic playing information corresponding to the log information indicates that the push resource to be counted is automatically played when being played at the time, dividing the log information into an automatic playing push resource set; and determining the automatic playing quantity proportion of the pushed resources to be counted based on a plurality of log information in the automatic playing pushed resource set.
Therefore, after a plurality of pieces of log information of the pushed resources to be counted are obtained, according to the indication of the automatic playing information corresponding to each piece of log information, the automatic playing information in the pushed resources to be counted is indicated, the pushed resources to be counted are automatically divided together when being played at the time, the automatic playing amount and the proportion of the automatic playing amount of the pushed resources to be counted are counted, the number and the proportion of the pushed resources which are really browsed can be accurately known, the statistical analysis of the pushed resources is facilitated, the pushed resources can be configured in a subsequent resource configuration process in a targeted mode, and the accuracy and the reasonability of resource configuration are facilitated.
Referring to fig. 3, fig. 3 is a flowchart illustrating a statistical method for automatic playing amount of pushed resources according to another embodiment of the present application. As shown in fig. 3, the statistical method for automatic playing amount of pushed resources provided in the embodiment of the present application includes:
In the step, according to the requirement of a preset monitoring request for automatically playing monitoring data, corresponding monitoring data which can meet the requirement of the request is designed and stored in a database, and when the requirement of automatically playing monitoring exists, the automatically playing monitoring data is obtained from the database.
Wherein the auto-play monitoring data may be in the form of program code.
In this step, the auto-play monitoring data acquired in step 301 is inserted into the first monitoring data of the existing resource to be statistically pushed, and second monitoring data is generated. Here, original data in the first monitoring data is the first monitoring data used for requesting generation of the pushed resource log information to be counted.
Here, the position of inserting the auto-play monitoring data into the first monitoring data of the pre-existing resource to be statistically pushed may be at the forefront of the first monitoring data, or in the middle of the first monitoring data, or at the end of the first monitoring data, where the first monitoring data and the second monitoring data may exist in the form of program codes.
In this step, when the pushed resource to be monitored is played, the second monitoring data is analyzed into a data request, the data is requested from the playing platform of the pushed resource to be counted, and log information and automatic playing information corresponding to the log information are generated according to data returned by the playing platform.
And 304, acquiring at least one piece of log information of the pushed resource to be counted and automatic playing information corresponding to each piece of log information.
And 305, detecting whether the pushed resource to be counted is automatically played each time based on the automatic playing information corresponding to each piece of log information.
The descriptions of step 304 to step 307 may refer to the descriptions of step 201 to step 204, and the same technical effects can be achieved, which is not described in detail herein.
Further, the statistical method generates the log information and the automatic playing information corresponding to each piece of log information by the following method:
generating a plurality of data monitoring requests based on each section of sub-monitoring data in the second monitoring data; acquiring data information corresponding to each data monitoring request based on the plurality of data monitoring requests, and generating a plurality of pieces of information data; replacing each section of sub-monitoring data in the second monitoring data with corresponding information data to generate information data, wherein the information data comprises a plurality of monitoring dimension information data and automatic playing information data; analyzing the monitoring dimension information data and the automatic playing information data to generate log information and automatic playing information corresponding to the log information.
In this step, the second monitoring data includes multiple segments of sub-monitoring data, each segment of sub-monitoring data corresponds to one data request, when being played, multiple segments of second monitoring data in the second monitoring data are triggered to send multiple data requests to a playing platform playing the pushed resource, after the playing platform receives the multiple data requests, corresponding data information is obtained in a background according to the data of the requests indicated in the multiple data requests, and the data information is generated into multiple corresponding pieces of information data, where the information data and the sub-monitoring data are in one-to-one correspondence, and after receiving the information data returned by the playing platform, the information data is replaced with the sub-monitoring data in one-to-one correspondence to form the information data; and analyzing the information data, and acquiring data corresponding to each section of information data, thereby generating log information of the pushed resources to be counted and automatic playing information corresponding to the log information.
Here, for example, when the monitoring data is in the form of program codes, and the pushed resource to be counted is an advertisement, when requesting data information from an advertisement playing platform to generate log information, the requested data may be information of an advertisement playing point location, a playing platform, etc., generating a corresponding data request code according to data requirements, and embedding a code corresponding to an automatic playing information request into a code of the log data request to generate a new data request code, when the advertisement is played, the data request code generates a corresponding data request, requesting data from the playing platform, after receiving the data request, the playing platform requests data from a background according to the data request, and generates corresponding information data from the data, for example, for a request for automatic playing information, 0 may represent an automatic playing traffic, 1 represents a non-automatic playing traffic, and returns and replaces the information data at the code corresponding to the corresponding data request, and generating information data, analyzing the monitoring dimension information data and the automatic playing information data, and generating log information and automatic playing information corresponding to the log information.
Further, step 307 further comprises:
acquiring a plurality of monitoring dimensions in log information corresponding to the pushed resources to be counted; based on the multiple monitoring dimensions, dividing log information in the automatic playing and pushing resource set, generating multiple monitoring dimension sub automatic playing and pushing resource sets, and determining the automatic playing amount of the pushing resources in each monitoring dimension sub automatic playing and pushing resource set; determining the total playing amount of the pushed resources to be counted in each monitoring dimension sub-automatic playing pushed resource set based on the log information; and determining the automatic playing quantity proportion of the to-be-counted push resources on each monitoring dimension based on the automatic playing quantity and the total playing quantity of the push resources in each monitoring dimension sub-automatic playing push resource set.
In this step, a plurality of monitoring dimensions recorded in log information corresponding to the push resources to be counted are obtained, the log information in the automatic play push resource set is classified according to the plurality of monitoring dimensions, the log information with the same monitoring dimension is placed in the same sub automatic play push resource set, the automatic play amount of the push resources in the sub automatic play push resource set is determined according to the number of the log information in the same sub automatic play push resource set, the total play amount of the push resources to be counted in the sub monitoring dimension corresponding to the sub automatic play push resource set recorded in the log information includes a click play amount and a total play amount, and the proportion of the automatic play amount in the monitoring dimension to the total play proportion is calculated.
Taking the monitoring dimension as a playing channel as an example, dividing the log information of the same playing channel, which is indicated by the centralized log information of the automatically played pushed resources, into one, counting the number of the log information automatically played in the same playing channel as the automatic playing amount in the playing channel, determining the total playing amount of the pushed resources to be counted in the playing channel through the log information, and if the number of the automatic playing amount is 300 ten thousand and the total playing amount is 1000 ten thousand, determining the proportion of the automatic playing amount of the pushed resources to be counted in the playing channel to be 30%.
For the dimension-based automatic playing amount counting proportion, one monitoring dimension can be used as a statistical standard, and a plurality of monitoring dimensions can be used as a statistical standard. For example, the automatic playing volume ratio of different points on the same playing channel is counted.
Further, the statistical method further comprises:
generating a push resource playing report based on the automatic playing quantity proportion of a plurality of push resources to be counted in each monitoring dimension; and displaying the push resource playing report on a push resource statistical interface.
In the step, a push resource playing report is generated according to the automatic playing quantity proportion under the statistical standard on different monitoring dimensions, the generated push resource playing report is displayed on a push resource statistical interface, and the playing condition of each push resource is informed, so that the time, the position, the quantity and the like of the configuration of the push resources are reasonably configured according to the statistical result displayed on the report.
The method for counting the automatic playing amount of the pushed resources, provided by the embodiment of the application, is used for acquiring automatic playing monitoring data; embedding the automatic playing monitoring data into first monitoring data preset in the pushed resource to be counted to generate second monitoring data; when the pushed resource to be counted is played, generating log information and automatic playing information corresponding to the log information based on the second monitoring data; acquiring at least one piece of log information of a pushed resource to be counted and automatic playing information corresponding to each piece of log information; detecting whether the pushed resource to be counted is automatically played each time when the pushed resource to be counted is played based on the automatic playing information corresponding to each piece of log information; for each piece of log information, if the automatic playing information corresponding to the log information indicates that the push resource to be counted is automatically played when being played, dividing the log information into an automatic playing push resource set; and determining the automatic playing quantity proportion of the pushed resources to be counted based on a plurality of log information in the automatic playing pushed resource set.
Thus, the automatic playing monitoring data is embedded into the first monitoring data preset by the pushing resource to be counted, generating second monitoring data, generating a plurality of pieces of log information of the pushed resources to be counted and automatic playing information corresponding to each piece of log information accurately and intuitively based on the second monitoring data, according to the indication of the automatic playing information corresponding to each piece of log information, dividing the log information corresponding to the automatic playing information indicating that the to-be-counted push resource is automatically played when being played, in the to-be-counted push resource, counting the automatic playing amount of the to-be-counted push resource and the proportion of the automatic playing amount, the real browsed quantity and proportion of the pushed resources can be accurately known, the pushed resources in each dimension can be configured in a targeted manner, and the accuracy and the reasonability of resource configuration are improved.
Referring to fig. 4 to fig. 6, fig. 4 is a schematic structural diagram of a device for counting an automatic playing amount of a pushed resource according to an embodiment of the present application, fig. 5 is a second schematic structural diagram of the device for counting an automatic playing amount of a pushed resource according to an embodiment of the present application, and fig. 6 is a schematic structural diagram of a determining module shown in fig. 4. As shown in fig. 4, the statistical apparatus 400 includes:
the first obtaining module 410 is configured to obtain at least one piece of log information of the pushed resource to be counted and automatic playing information corresponding to each piece of log information.
A detecting module 420, configured to detect, based on the automatic playing information corresponding to each piece of log information acquired by the first acquiring module 410, whether the to-be-counted push resource is automatically played each time when being played.
The dividing module 430 is configured to, for each piece of log information, divide the log information into an automatically playing pushed resource set if the automatically playing information corresponding to the log information indicates that the pushed resource is automatically played when being played this time.
A determining module 440, configured to determine an automatic playing amount ratio of the to-be-counted push resource based on a plurality of log information in the automatic playing push resource set divided by the dividing module 430.
Further, as shown in fig. 5, the statistical apparatus 400 further includes:
a second obtaining module 450, configured to obtain the auto-play monitoring data.
The first generating module 460 is configured to embed the auto-play monitoring data acquired by the second acquiring module 450 into the first monitoring data preset in the pushed resource to be counted, so as to generate second monitoring data.
A second generating module 470, configured to generate log information and automatic playing information corresponding to the log information based on the second monitoring data generated by the first generating module when the to-be-counted push resource is played.
A third generating module 480, configured to generate a push resource playing report based on an automatic playing amount ratio of the multiple push resources to be counted in each monitoring dimension.
A display module 490, configured to display the pushed resource report generated by the third generating module 480 on a pushed resource statistical interface.
Further, the statistical device generates log information and automatic playing information corresponding to each piece of log information by the following method:
generating a plurality of data monitoring requests based on each section of sub-monitoring data in the second monitoring data; acquiring data information corresponding to each data monitoring request based on the plurality of data monitoring requests, and generating a plurality of pieces of information data; replacing each section of sub-monitoring data in the second monitoring data with corresponding information data to generate information data, wherein the information data comprises a plurality of monitoring dimension information codes and automatic playing information data; analyzing the monitoring dimension information data and the automatic playing information data to generate log information and automatic playing information corresponding to the log information.
Further, as shown in fig. 6, the determining module 440 includes:
the first obtaining unit 441 is configured to obtain multiple monitoring dimensions in the log information corresponding to the pushed resource to be counted.
A first dividing unit 442, configured to divide log information in the auto-play pushed resource set based on the multiple monitoring dimensions acquired by the first acquiring unit 441, generate multiple monitoring dimension sub-auto-play pushed resource sets, and determine an auto-play amount of the pushed resource in each monitoring dimension sub-auto-play pushed resource set.
A first determining unit 443, configured to determine, based on the log information, a total playing amount of the to-be-counted pushed resources in each monitoring dimension sub-automatic playing pushed resource set.
A second determining unit 444, configured to determine, based on the automatic playing amount and the total playing amount of the pushed resources in the sub-automatic playing pushed resource set of each monitoring dimension, an automatic playing amount ratio of the pushed resources to be counted in each monitoring dimension.
The device for counting the automatic playing amount of the pushed resources, provided by the embodiment of the application, acquires at least one piece of log information of the pushed resources to be counted and automatic playing information corresponding to each piece of log information; detecting whether the pushed resource to be counted is automatically played each time when the pushed resource to be counted is played based on the automatic playing information corresponding to each piece of log information; for each piece of log information, if the automatic playing information corresponding to the log information indicates that the push resource to be counted is automatically played when being played at the time, dividing the log information into an automatic playing push resource set; and determining the automatic playing quantity proportion of the pushed resources to be counted based on a plurality of log information in the automatic playing pushed resource set.
Therefore, after a plurality of pieces of log information of the pushed resources to be counted are obtained, according to the indication of the automatic playing information corresponding to each piece of log information, the automatic playing information in the pushed resources to be counted is indicated, the log information corresponding to the automatic playing of the pushed resources to be counted is automatically divided together when the pushed resources to be counted are played at the time, the number and the proportion of the automatic playing amount of the pushed resources to be counted can be accurately known, the statistical analysis of the pushed resources is facilitated, the pushed resources can be configured in a targeted manner in the subsequent resource configuration process, and the accuracy and the reasonability of resource configuration are facilitated.
Referring to fig. 7, fig. 7 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure. As shown in fig. 7, the electronic device 700 includes a processor 710, a memory 720, and a bus 730.
The memory 720 stores machine-readable instructions executable by the processor 710, when the electronic device 700 runs, the processor 710 communicates with the memory 720 through the bus 730, and when the machine-readable instructions are executed by the processor 710, the steps of the statistical method for the automatic resource playing amount pushed according to the embodiment of the method shown in fig. 2 and fig. 3 may be executed.
An embodiment of the present application further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the step of the statistical method for automatically playing back resources in the method embodiments shown in fig. 2 and fig. 3 may be executed.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
Finally, it should be noted that: the above-mentioned embodiments are only specific embodiments of the present application, and are used for illustrating the technical solutions of the present application, but not limiting the same, and the scope of the present application is not limited thereto, and although the present application is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive the technical solutions described in the foregoing embodiments or equivalent substitutes for some technical features within the technical scope disclosed in the present application; such modifications, changes or substitutions do not depart from the spirit and scope of the exemplary embodiments of the present application, and are intended to be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.
Claims (9)
1. A statistical method for automatic playing amount of pushed resources is characterized in that the statistical method comprises the following steps:
acquiring at least one piece of log information of a pushed resource to be counted and automatic playing information corresponding to each piece of log information;
detecting whether the pushed resource to be counted is automatically played each time when the pushed resource to be counted is played based on the automatic playing information corresponding to each piece of log information;
for each piece of log information, if the automatic playing information corresponding to the log information indicates that the push resource to be counted is automatically played when being played, dividing the log information into an automatic playing push resource set;
determining the automatic playing quantity proportion of the pushed resources to be counted based on a plurality of log information in the automatic playing pushed resource set;
the determining the ratio of the automatic playing amount of the to-be-counted pushed resources based on the plurality of log information in the automatic playing pushed resource set comprises:
acquiring a plurality of monitoring dimensions in log information corresponding to the pushed resources to be counted;
based on the multiple monitoring dimensions, dividing log information in the automatic playing and pushing resource set, generating multiple monitoring dimension sub automatic playing and pushing resource sets, and determining the automatic playing amount of the pushing resources in each monitoring dimension sub automatic playing and pushing resource set;
determining the total playing amount of the pushed resources to be counted in each monitoring dimension sub-automatic playing pushed resource set based on the log information;
and determining the automatic playing quantity proportion of the to-be-counted push resources on each monitoring dimension based on the automatic playing quantity and the total playing quantity of the push resources in each monitoring dimension sub-automatic playing push resource set.
2. The statistical method according to claim 1, wherein before the obtaining of at least one piece of log information of the pushed resource to be counted and the auto-play information corresponding to each piece of log information, the statistical method further comprises:
acquiring automatic playing monitoring data;
embedding the automatic playing monitoring data into first monitoring data preset by the to-be-counted pushed resources to generate second monitoring data;
and when the pushed resource to be counted is played, generating log information and automatic playing information corresponding to the log information based on the second monitoring data.
3. The statistical method of claim 2, wherein the log information and the automatic playback information corresponding to each piece of log information are generated by:
generating a plurality of data monitoring requests based on each section of sub-monitoring data in the second monitoring data;
acquiring data information corresponding to each data monitoring request based on the plurality of data monitoring requests, and generating a plurality of pieces of information data;
replacing each section of sub-monitoring data in the second monitoring data with corresponding information data to generate information data, wherein the information data comprises a plurality of monitoring dimension information data and automatic playing information data;
analyzing the monitoring dimension information data and the automatic playing information data to generate log information and automatic playing information corresponding to the log information.
4. The statistical method according to claim 1, wherein after determining an automatic playback volume ratio of the to-be-statistically-pushed resource based on a plurality of log information in the set of automatically-played-pushed resources, the statistical method further comprises:
generating a push resource playing report based on the automatic playing quantity proportion of a plurality of push resources to be counted in each monitoring dimension;
and displaying the push resource playing report on a push resource statistical interface.
5. A statistic device for automatic playing amount of pushed resources is characterized in that the statistic device comprises:
the first acquisition module is used for acquiring at least one piece of log information of the pushed resource to be counted and automatic playing information corresponding to each piece of log information;
the detection module is used for detecting whether the pushed resource to be counted is automatically played each time when the pushed resource to be counted is played based on the automatic playing information corresponding to each piece of log information acquired by the first acquisition module;
the dividing module is used for dividing each piece of log information into an automatic playing and pushing resource set if the automatic playing information corresponding to the log information indicates that the pushing resource is automatically played when being played at the time;
the determining module is used for determining the automatic playing quantity proportion of the to-be-counted pushed resources based on a plurality of log information in the automatic playing pushed resource set divided by the dividing module;
the determining module includes:
the first acquisition unit is used for acquiring a plurality of monitoring dimensions in the log information corresponding to the pushed resource to be counted;
the first dividing unit is used for dividing the log information in the automatic playing and pushing resource set based on the monitoring dimensions acquired by the first acquiring unit, generating a plurality of monitoring dimension sub-automatic playing and pushing resource sets, and determining the automatic playing amount of the pushing resource in each monitoring dimension sub-automatic playing and pushing resource set;
a first determining unit, configured to determine, based on the log information, a total playing amount of the to-be-counted pushed resources in each monitoring dimension sub-automatic playing pushed resource set;
and the second determining unit is used for determining the automatic playing quantity proportion of the push resources to be counted on each monitoring dimension based on the automatic playing quantity and the total playing quantity of the push resources in each monitoring dimension sub-automatic playing push resource set.
6. The statistical apparatus of claim 5, further comprising:
the second acquisition module is used for acquiring automatic playing monitoring data;
the first generation module is used for embedding the automatic playing monitoring data acquired by the second acquisition module into first monitoring data preset by the to-be-counted pushed resource to generate second monitoring data;
and the second generation module is used for generating log information and automatic playing information corresponding to the log information based on the second monitoring data generated by the first generation module when the pushed resource to be counted is played.
7. The statistical device according to claim 6, wherein the statistical device generates the log information and the auto-play information corresponding to each piece of log information by:
generating a plurality of data monitoring requests based on each section of sub-monitoring data in the second monitoring data;
acquiring data information corresponding to each data monitoring request based on the plurality of data monitoring requests, and generating a plurality of pieces of information data;
replacing each section of sub-monitoring data in the second monitoring data with corresponding information data to generate information data, wherein the information data comprises a plurality of monitoring dimension information data and automatic playing information data;
analyzing the monitoring dimension information data and the automatic playing information data to generate log information and automatic playing information corresponding to the log information.
8. An electronic device, comprising: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating over the bus when an electronic device is operating, the machine-readable instructions when executed by the processor performing the steps of the statistical method for pushed resource auto-play volume according to any one of claims 1 to 4.
9. A computer-readable storage medium, having stored thereon a computer program for performing, when being executed by a processor, the steps of the method for statistics of automatic playback volume of pushed resources according to any one of claims 1 to 4.
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| CN111083562B (en) * | 2019-12-30 | 2021-12-28 | 秒针信息技术有限公司 | Detection method and detection device for standard playing rate and readable storage medium |
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