CN111083562B - Detection method and detection device for standard playing rate and readable storage medium - Google Patents
Detection method and detection device for standard playing rate and readable storage medium Download PDFInfo
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- CN111083562B CN111083562B CN201911388702.0A CN201911388702A CN111083562B CN 111083562 B CN111083562 B CN 111083562B CN 201911388702 A CN201911388702 A CN 201911388702A CN 111083562 B CN111083562 B CN 111083562B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
- H04N21/4586—Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally
Abstract
The application provides a detection method, a detection device and a readable storage medium for a play achievement rate, wherein the detection method comprises the following steps: when the fact that the playing equipment plays the pushed resources is detected, recording a plurality of pieces of playing information corresponding to each pushed resource based on a monitoring plug-in embedded in the playing equipment, and determining at least one piece of target playing information of a target resource in a plurality of pushed resources in a preset playing period; deleting the target playing information recorded repeatedly based on the playing time of the target resource indicated by each piece of target playing information of the target resource in the preset playing period, and determining the actual playing amount of the target resource in the preset playing period; and determining the periodic playing standard reaching rate of the target resource in the preset playing period based on the actual playing amount and the planned playing amount of the target resource in the preset playing period. Therefore, the playing standard reaching rate of the target resource can be accurately determined in real time, and the timeliness and the accuracy of the target resource playing effect statistics are improved.
Description
Technical Field
The present application relates to the field of data monitoring technologies, and in particular, to a method and an apparatus for detecting a play achievement rate, and a readable storage medium.
Background
When the internet technology is rapidly developed, a user can put some pushed resources in different putting positions in a targeted manner, and according to the putting effect of the pushed resources, the putting time, the putting position and the like of the pushed resources are configured, adjusted and changed in the subsequent putting process of the pushed resources.
At the present stage, for monitoring the playing condition of the push resources at each release position, offline workers mostly perform data recording at each release position periodically, and estimate whether the release of the push resources in a statistical period achieves an expected effect according to periodic sampling monitoring.
Disclosure of Invention
In view of this, an object of the present application is to provide a method, an apparatus and a readable storage medium for detecting a play achievement rate, which can obtain corresponding play information when a resource is pushed to play through a detection plug-in embedded in a playing device, count an actual play amount of a target resource according to the play information, accurately determine the play achievement rate of the target resource in real time, and help to improve timeliness and accuracy of the play effect statistics of the target resource.
The embodiment of the application provides a method for detecting a play achievement rate, which comprises the following steps:
when the fact that the playing equipment plays the pushed resources is detected, recording a plurality of pieces of playing information corresponding to each pushed resource based on a monitoring plug-in embedded in the playing equipment;
determining at least one piece of target playing information of a target resource in a plurality of pushing resources in a preset playing period based on a plurality of pieces of playing information recorded in the preset playing period;
deleting the target playing information recorded repeatedly based on the playing time of the target resource indicated by each piece of target playing information of the target resource in a preset playing period, and determining the actual playing amount of the target resource in the preset playing period;
and determining the periodic playing achievement rate of the target resource in the preset playing period based on the actual playing amount and the planned playing amount of the target resource in the preset playing period.
Further, the target playing information is determined by the following steps:
acquiring identification information corresponding to each piece of pushed resource indicated by each piece of playing information;
and detecting whether the identification information corresponding to each pushed resource is matched with preset identification information, and if the identification information is matched with the preset identification information, determining that the playing information of the pushed resource is the target playing information of the target resource.
Further, the target playing information which is repeatedly recorded is deleted through the following steps:
dividing a plurality of pieces of target playing information with overlapped playing time intervals into the same target playing information set based on the playing time interval of the pushing resource indicated by each piece of target playing information;
acquiring the playing start time corresponding to the target resource indicated by each piece of target playing information in the target playing information set, and determining the target playing information with the earliest playing start time as reserved playing information;
and deleting other target playing information except the reserved playing information in the target playing information set.
Further, after determining the periodic playing achievement rate of the target resource in the preset playing period based on the actual playing amount and the planned playing amount of the target resource in the preset playing period, the detection method further includes:
determining the periodic playing standard reaching rate of the target resource on each playing device within the range of a preset area;
adding the playing standard-reaching rate of each period to obtain the total period playing standard-reaching rate of the target resource;
and determining the quotient of the total standard-reaching rate of the target resource and the number of all playing devices in a preset area range as the playing standard-reaching rate of the target resource.
Further, after determining the quotient of the total achievement rate of the target resource and the number of all playing devices in the preset area range as the playing achievement rate of the target resource, the detection method further includes:
detecting whether the play achievement rate of the target resource is smaller than a preset play achievement rate or not;
if the playing standard-reaching rate of the target resource is smaller than a preset playing standard-reaching rate, determining at least one target device based on the periodic playing standard-reaching rate of the target resource on each playing device in a preset area range, and generating early warning information for each target device.
The embodiment of the present application further provides a detection apparatus for broadcast achievement rate, detection apparatus includes:
the playing information determining module is used for recording a plurality of pieces of playing information corresponding to each pushed resource based on a monitoring plug-in embedded in the playing equipment when the playing equipment is detected to play the pushed resources;
the target playing information determining module is used for determining at least one piece of target playing information of a target resource in a plurality of pushing resources in a preset playing period based on a plurality of pieces of playing information recorded in the preset playing period;
a playing amount determining module, configured to delete the repeatedly recorded target playing information based on the playing time of the target resource indicated by each piece of target playing information of the target resource in a preset playing period, and determine an actual playing amount of the target resource in the preset playing period;
and the first playing achievement rate determining module is used for determining the periodic playing achievement rate of the target resource in the preset playing period based on the actual playing amount and the planned playing amount of the target resource in the preset playing period.
Further, the target playing information determining module is configured to determine the target playing information through the following steps:
acquiring identification information corresponding to each piece of pushed resource indicated by each piece of playing information;
and detecting whether the identification information corresponding to each pushed resource is matched with preset identification information, and if the identification information is matched with the preset identification information, determining that the playing information of the pushed resource is the target playing information of the target resource.
Further, the playing amount determination module is configured to delete the repeatedly recorded target playing information by:
dividing a plurality of pieces of target playing information with overlapped playing time intervals into the same target playing information set based on the playing time interval of the pushing resource indicated by each piece of target playing information;
acquiring the playing start time corresponding to the target resource indicated by each piece of target playing information in the target playing information set, and determining the target playing information with the earliest playing start time as reserved playing information;
and deleting other target playing information except the reserved playing information in the target playing information set.
Further, the detection apparatus further includes a second play achievement rate determination module, where the second play achievement rate determination module is configured to:
determining the periodic playing standard reaching rate of the target resource on each playing device within the range of a preset area;
adding the playing standard-reaching rate of each period to obtain the total period playing standard-reaching rate of the target resource;
and determining the quotient of the total standard-reaching rate of the target resource and the number of all playing devices in a preset area range as the playing standard-reaching rate of the target resource.
Further, the detection device further comprises an early warning module, and the early warning module is configured to:
detecting whether the play achievement rate of the target resource is smaller than a preset play achievement rate or not;
if the playing standard-reaching rate of the target resource is smaller than a preset playing standard-reaching rate, determining at least one target device based on the periodic playing standard-reaching rate of the target resource on each playing device in a preset area range, and generating early warning information for each target device.
An embodiment of the present application further provides an electronic device, including: a processor, a memory and a bus, the memory storing machine readable instructions executable by the processor, the processor and the memory communicating via the bus when the electronic device is running, the machine readable instructions when executed by the processor performing the steps of the method for detecting a play achievement rate as described above.
The embodiment of the present application further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the steps of the method for detecting a play achievement rate are performed as described above.
According to the detection method, the detection device and the readable storage medium for the standard playing rate, when the situation that the playing equipment plays the pushed resources is detected, a plurality of pieces of playing information corresponding to each pushed resource are recorded based on the monitoring plug-in embedded in the playing equipment; determining at least one piece of target playing information of a target resource in a plurality of pushing resources in a preset playing period based on a plurality of pieces of playing information recorded in the preset playing period; deleting the target playing information recorded repeatedly based on the playing time of the target resource indicated by each piece of target playing information of the target resource in a preset playing period, and determining the actual playing amount of the target resource in the preset playing period; and determining the periodic playing achievement rate of the target resource in the preset playing period based on the actual playing amount and the planned playing amount of the target resource in the preset playing period.
Therefore, when the situation that the playing equipment pushes resources is detected, the playing information corresponding to each pushed resource is recorded according to the monitoring plug-in embedded in the playing equipment, at least one piece of target playing information of the target resource in the preset playing period is screened out from the playing information, the actual playing amount of the target resource is determined after the target playing information which is repeatedly recorded is deleted, the periodic playing standard reaching rate of the target resource in the preset playing period is determined by comparing the actual playing amount with the planned playing amount, the playing standard reaching rate of the target resource can be accurately determined in real time, and the timeliness and the accuracy of the target resource playing effect statistics are improved.
In order to make the aforementioned objects, features and advantages of the present application more comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained from the drawings without inventive effort.
Fig. 1 is a system structure diagram in the application scenario provided in the embodiment of the present application;
fig. 2 is a flowchart of a method for detecting a play achievement ratio according to an embodiment of the present application;
fig. 3 is a flowchart of a method for detecting a play achievement rate according to another embodiment of the present application;
fig. 4 is a schematic structural diagram of a detection apparatus for playing achievement ratio according to an embodiment of the present disclosure;
fig. 5 is a second schematic structural diagram of a playback achievement ratio detection apparatus according to an embodiment of the present application;
fig. 6 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. Every other embodiment that can be obtained by a person skilled in the art without making creative efforts based on the embodiments of the present application falls within the protection scope of the present application.
First, an application scenario to which the present application is applicable will be described. The method and the device can be applied to the technical field of data monitoring, corresponding playing information can be obtained when the pushing resources are played through the detection plug-in embedded in the playing equipment, the actual playing amount of the target resources is counted according to the playing information, the playing standard reaching rate of the target resources can be accurately determined in real time, and timeliness and accuracy of counting playing effects of the target resources are improved. Referring to fig. 1, fig. 1 is a system structure diagram in the application scenario according to an embodiment of the present disclosure. As shown in fig. 1, the system includes a playing device and a detecting device, where the playing device plays a pushed resource, and generates playing information matching with the pushed resource while playing the pushed resource, and the detecting device records multiple pieces of playing information corresponding to each pushed resource, and selects repeated target playing information of a target resource from the playing information, so as to determine an actual playing amount of the target resource in a preset playing period, and determines a periodic playing achievement rate of the target resource in the preset playing period by comparing the actual playing amount with a planned playing amount.
Research shows that, for monitoring the playing condition of the push resources at each release position, offline workers mostly perform data recording at each release position periodically, and estimate whether the release of the push resources in a statistical period achieves an expected effect according to periodic sampling monitoring.
Based on this, the embodiment of the application provides a method for detecting a play achievement rate, which can accurately determine the play achievement rate of a target resource in real time, and is helpful for improving timeliness and accuracy of statistics on play effects of the target resource.
Referring to fig. 2, fig. 2 is a flowchart illustrating a method for detecting a play achievement rate according to an embodiment of the present application. As shown in fig. 2, the method for detecting a play achievement ratio provided by the embodiment of the present application includes:
In this step, when it is detected that the playing device plays the pushed resources, a monitoring plug-in preset in the playing device is triggered, and based on a functional interface of the monitoring plug-in and a corresponding code, playing information of each pushed resource played by the playing device is obtained.
The playing device may refer to some playing devices that can be embodied, including building advertisements, LED light boards, etc., and these playing devices are generally installed in staircases, elevator rooms, outdoor roadsides, etc. of office buildings.
Here, the monitoring plug-in installed on the playback device may be embedded in the playback device in a hardware form, or integrated on an integrated chip of the playback device as an integrated component, and no matter which form is embedded in the playback device, the monitoring plug-in may acquire the playback information of the playback device because the monitoring code is embedded, and when the pushed resource is played, the monitoring code is triggered to acquire the pushed playback information.
The monitoring code can be an API + SDK monitoring code, and an API (application Program interface) is an application Program interface and can realize functions of remote process call, standard query language, file transmission, information query and the like; sdk (software Development kit) is a software Development kit, broadly a collection of related documents, paradigms, and tools that assist in developing a certain class of software. The API + SDK monitoring code is embedded into the playing equipment, so that the playing information can be acquired on the playing equipment, and the playing information can be transmitted to a background system for recording.
The playing information includes information such as identification information and playing time of the push resource, taking the push resource as an advertisement as an example, at this time, the corresponding playing information may be playing content of the advertisement and time for starting playing the advertisement, and the playing information may correspond to "brand a advertisement-14: 00 starts playing ".
In this step, at least one piece of target playing information corresponding to the target resource in a preset playing period is screened from all the playing information recorded by the playing device in the preset playing period according to the playing information of each pushed resource recorded by the playing device.
Here, the preset playing period is a statistical period for which the playing effect of the target resource needs to be counted, the period time may be one day, one week or even one year, the specific meaning of the counted standard reaching rate is related to the statistical period, the statistical time is one day, the counted standard reaching rate of daily playing is counted, the statistical time is one week, the standard reaching rate of weekly playing is counted, the statistical time is one year, the standard reaching rate of annual playing is counted, and so on.
Here, when the playing effect of the push resource is counted, the counting is performed according to different types of push resource classifications, and the basis for the classification of the push resource is determined by the push content of the push resource, that is, the push content of the push resource recorded in the playing information of the push resource. The method comprises the steps of taking the pushed resources as advertisements, obtaining playing information of three advertisements in a preset playing period, wherein the playing information of the advertisement 1 shows that the advertisement of brand A skin care products is played by the advertisement 1, the playing information of the advertisement 2 shows that the advertisement of brand W laundry detergent is played by the advertisement 2, the playing information of the advertisement 3 shows that the advertisement 3 is played by the brand A skin care products, and the advertisement 1 and the advertisement 3 are the same type of advertisements (pushed resources).
The definition of the target resource is generally the playing condition of the pushed resource that the user selects and wants to pay attention to, and for one playing device, only one target resource may exist in one preset playing period. Multiple target resources may also exist within a preset playback period.
In this step, after the multiple pieces of target playing information of the target resource are obtained in step 202, a deduplication operation is performed on the multiple pieces of obtained target playing information according to an indication of each piece of playing information, and the target playing information that is repeatedly recorded is deleted.
Here, the duplication removing operation removes duplicated obvious unreasonable data, for example, for the same playing device, the same playing time period can only be used for playing one pushed resource, if it is found that the playing time indicated by at least two pieces of target playing information in the pieces of target playing information of the target resource is the same, it can be considered that the two pieces of target playing information are duplicated, and only one piece of target playing information is reserved. The repetition of the playing time does not only mean that the playing start time or the playing end time indicated by the at least two pieces of target playing information are the same, but also that the playing time is overlapped and is repeated in the playing time.
Here, taking the push resource as an advertisement as an example, the criteria for deduplication may further include: a brand can only be signed with a contract, i.e. the same contract number can only be associated with one brand.
And 204, determining the periodic playing standard reaching rate of the target resource in the preset playing period based on the actual playing amount and the planned playing amount of the target resource in the preset playing period.
In the step, according to the ratio of the actual playing amount of the target resource in a preset period to the planned playing amount, the periodic playing standard reaching rate of the target resource on the corresponding counted playing device is determined.
The planned play amount may be determined according to the pushed delivery plan of the delivery party of the pushed resource, where the delivery plan includes delivery of the target resource on the playback devices and the planned play amount of the delivered resource, and may also be determined according to a history of delivery of the target resource.
Here, the periodic broadcast achievement rate is expressed by a percentage and is used to indicate the completion of the plan, and if the periodic broadcast achievement rate is greater than 100%, the completion of the plan is indicated by calculating according to 100%.
According to the detection method for the standard reaching rate of playing provided by the embodiment of the application, when the playing equipment is detected to play the pushed resources, a plurality of pieces of playing information corresponding to each pushed resource are recorded based on the monitoring plug-in embedded in the playing equipment; determining at least one piece of target playing information of a target resource in a plurality of pushing resources in a preset playing period based on a plurality of pieces of playing information recorded in the preset playing period; deleting the target playing information recorded repeatedly based on the playing time of the target resource indicated by each piece of target playing information of the target resource in a preset playing period, and determining the actual playing amount of the target resource in the preset playing period; and determining the periodic playing achievement rate of the target resource in the preset playing period based on the actual playing amount and the planned playing amount of the target resource in the preset playing period.
Therefore, when the situation that the playing equipment pushes resources is detected, the playing information corresponding to each pushed resource is recorded according to the monitoring plug-in embedded in the playing equipment, at least one piece of target playing information of the target resource in the preset playing period is screened out from the playing information, the actual playing amount of the target resource is determined after the target playing information which is repeatedly recorded is deleted, the periodic playing standard reaching rate of the target resource in the preset playing period is determined by comparing the actual playing amount with the planned playing amount, the playing standard reaching rate of the target resource can be accurately determined in real time, and the timeliness and the accuracy of the target resource playing effect statistics are improved.
Referring to fig. 3, fig. 3 is a flowchart of a method for detecting a play achievement rate according to another embodiment of the present application. As shown in fig. 3, the method for detecting a play achievement ratio provided by the embodiment of the application includes:
And 305, determining the periodic playing standard reaching rate of the target resource on each playing device in the preset area range.
In the step, the periodic playing standard reaching rate of the target resource on each playing device in a preset range is obtained.
Here, the predetermined regional scope is related to the client's layout of the target resource, and may be a city, a region, or even an intercontinental region. Taking the pushed resource as an advertisement as an example, the target resource is an advertisement for brand a cosmetics in country F of origin, and a delivery plan is formulated for the advertisement for brand a cosmetics on N playing devices in city B in country C, so that the periodic playing standard reaching rate of the advertisement for brand a cosmetics on each playing device in the N playing devices in city B needs to be counted.
And step 306, summing up the standard-reaching rate of each period of playing to obtain the total period playing standard-reaching rate of the target resource.
In the step, the periodic playing rate of the target resource on each playing device within a preset range is added to obtain the total periodic playing standard reaching rate of the target resource.
Here, in the process of adding the periodic playing achievement rate on each playing device, it needs to be determined that the playing periods corresponding to the periodic playing achievement rates of the acquired target resource on each playing device are consistent, and different playing periods are also unified under a unified playing period.
For example, there are X, Y, Z three devices, the periodic playing achievement rate of the target resource acquired at the present stage on the X and Y devices is the daily playing achievement rate, the periodic playing achievement rate on the Z device is the weekly playing achievement rate, and at this time, the periodic playing achievement rate on the Z device needs to be converted to the dimension of the daily playing achievement rate, and the average daily playing achievement rate can be obtained by dividing the periodic playing achievement rate of the target resource on the Z device by 7 in two ways; and the other method is to determine which day corresponds to the daily playing standard reaching rate on the X and Y equipment, and directly find the daily playing standard reaching rate on the corresponding date from the log information of the target resource on the Z equipment.
And 307, determining the quotient of the total standard-reaching rate of the target resource and the number of all playing devices in a preset area range as the playing standard-reaching rate of the target resource.
In this step, the quotient of the total period achievement rate and the number of all playing devices within the preset range is determined as the playing achievement rate of the target resource.
Here, the calculation of the play achievement rate of the target resource may be directly obtained by calculating the daily play achievement rate of the target resource on each playing device, or may be obtained by calculating the weekly play achievement rate of the target resource on each playing device. When the weekly playing standard reaching rate is calculated, the daily playing standard reaching rate of each playing device in each of seven days in a week needs to be counted, and the average value is calculated after the daily playing standard reaching rate is added, namely the weekly playing standard reaching rate is an average value.
The descriptions of step 301 to step 304 may refer to the descriptions of step 201 to step 204, and the same technical effects can be achieved, which is not described in detail herein.
Further, the target playing information is determined by the following steps: acquiring identification information corresponding to each piece of pushed resource indicated by each piece of playing information; and detecting whether the identification information corresponding to each pushed resource is matched with preset identification information, and if the identification information is matched with the preset identification information, determining that the playing information of the pushed resource is the target playing information of the target resource.
In this step, all pieces of playing information of all pushed resources in a preset playing period are acquired, identification information of each pushed resource corresponding to each piece of playing information is acquired from each piece of playing information, preset identification information of a target resource to be extracted is determined according to requirements, the identification information corresponding to each piece of pushed resource is matched with the preset identification information, and the playing information corresponding to the pushed resource of which the identification information is matched with the preset identification information is determined as the target playing information.
Here, the identification information indicates specific content corresponding to the push resource, and taking the push resource as an advertisement as an example, the identification information indicates what content the corresponding advertisement is, whether the advertisement is a food advertisement or a product advertisement, and it is necessary to indicate a brand of an article in the advertisement content. The preset identification information refers to the content of the advertisement of the target brand needing statistics.
For example, A, B, C three advertisements are played in a preset playing period, wherein the advertisement a plays the brand Y milk tea, the advertisement B plays the brand L skin care product, the advertisement C plays the brand M automobile, information of the brand L skin care product needs to be counted at the present stage, and at this time, a plurality of pieces of playing information corresponding to the advertisement B in the preset playing period are target playing information.
Further, the target playing information which is repeatedly recorded is deleted through the following steps: dividing a plurality of pieces of target playing information with overlapped playing time intervals into the same target playing information set based on the playing time interval of the pushing resource indicated by each piece of target playing information; acquiring the playing start time corresponding to the target resource indicated by each piece of target playing information in the target playing information set, and determining the target playing information with the earliest playing start time as reserved playing information; and deleting other target playing information except the reserved playing information in the target playing information set.
In this step, for the playing time interval of the push resource indicated by each piece of target playing information, the target playing information having time overlap in playing time is divided into the same target playing information set, the target playing information set is left with the target playing information corresponding to the push resource having the earliest playing start time, and the rest are deleted, so as to delete the repeated data.
Here, according to the playing device, only one pushed resource can be played at the same time, that is, only one piece of target playing information exists in the same time period, and all pieces of target playing information that are repeated at the playing time may be repeatedly recorded information.
The repetition of the playing time does not only mean that the playing start time or the playing end time indicated by the at least two pieces of target playing information are the same, but also that the playing time is overlapped and is repeated in the playing time.
For example, the target playing information 1 indicates that the playing time period of the X target resource is 9:00-9:03, the target playing information 2 indicates that the playing time period of the X target resource is 9:01-9:05, the target playing information 1 and the target playing information 2 are overlapped in playing time, and the target playing information 2 needs to be deleted because the target playing information 1 indicates that the playing start time 9:00 of the X target resource is earlier than the playing start time 9:01 of the X target resource indicated by the target playing information 2.
Further, after step 307, the detection method further includes: detecting whether the play achievement rate of the target resource is smaller than a preset play achievement rate or not; if the playing standard-reaching rate of the target resource is smaller than a preset playing standard-reaching rate, determining at least one target device based on the periodic playing standard-reaching rate of the target resource on each playing device in a preset area range, and generating early warning information for each target device.
In this step, it is detected whether the play achievement rate of the target resource is less than a preset play achievement rate, if so, it indicates that the play effect of the target resource does not reach an expected effect, it is necessary to count the play achievement rate of the target resource on each playing device within a preset area range, compare the delivery plan on each playing device, detect the target device that does not reach the play plan, and send early warning information to each target device.
Here, for a target device whose playing effect does not achieve an expected effect, the target device needs to be checked, whether the target device is damaged or is blocked in playing or the like is detected, and early warning information needs to be sent to a background system, where the early warning information includes a target device number of the target device and a periodic playing standard reaching rate corresponding to the target device, and the target device is determined according to the periodic playing standard reaching rate of the target device and a scheduled period playing standard reaching rate of the target device, so as to perform targeted maintenance on the target device.
According to the detection method for the standard reaching rate of playing provided by the embodiment of the application, when the playing equipment is detected to play the pushed resources, a plurality of pieces of playing information corresponding to each pushed resource are recorded based on the monitoring plug-in embedded in the playing equipment; determining at least one piece of target playing information of a target resource in a plurality of pushing resources in a preset playing period based on a plurality of pieces of playing information recorded in the preset playing period; deleting the target playing information recorded repeatedly based on the playing time of the target resource indicated by each piece of target playing information of the target resource in a preset playing period, and determining the actual playing amount of the target resource in the preset playing period; determining the periodic playing achievement rate of the target resource in the preset playing period based on the actual playing amount and the planned playing amount of the target resource in the preset playing period; determining the periodic playing standard reaching rate of the target resource on each playing device within the range of a preset area; adding the playing standard-reaching rate of each period to obtain the total period playing standard-reaching rate of the target resource; and determining the quotient of the total standard-reaching rate of the target resource and the number of all playing devices in a preset area range as the playing standard-reaching rate of the target resource.
Therefore, when the playing equipment is detected to push resources, the playing information corresponding to each pushed resource is recorded according to the monitoring plug-in embedded in the playing equipment, at least one piece of target playing information of the target resource in a preset playing period is screened out from the playing information, the actual playing amount of the target resource is determined after the target playing information which is repeatedly recorded is deleted, the periodic playing standard-reaching rate of the target resource in the preset playing period is determined by comparing the actual playing amount with the planned playing amount, the integral playing standard-reaching rate of the target resource is further determined according to the periodic playing standard-reaching rate of each playing equipment in a preset range, the playing standard-reaching rate of the target resource can be accurately determined in real time, and the timeliness and the accuracy of the statistics of the playing effect of the target resource are improved.
Please refer to fig. 4 and 5, fig. 4 is a schematic structural diagram of a playback achievement rate detection apparatus according to an embodiment of the present application, and fig. 5 is a second schematic structural diagram of the playback achievement rate detection apparatus according to the embodiment of the present application. As shown in fig. 4, the detection apparatus 400 includes:
the playing information determining module 410 is configured to, when it is detected that the playing device plays the pushed resources, record multiple pieces of playing information corresponding to each pushed resource based on a monitoring plug-in embedded in the playing device.
The target playing information determining module 420 is configured to determine, based on the plurality of pieces of playing information recorded in the preset playing period, at least one piece of target playing information of a target resource in the preset playing period in the plurality of push resources.
The playing amount determining module 430 is configured to delete the repeatedly recorded target playing information based on the playing time of the target resource indicated by each piece of target playing information of the target resource in a preset playing period, and determine an actual playing amount of the target resource in the preset playing period.
A first playing achievement rate determining module 440, configured to determine a periodic playing achievement rate of the target resource in the preset playing period based on the actual playing amount and the planned playing amount of the target resource in the preset playing period.
Further, as shown in fig. 5, the detecting apparatus 400 further includes a second playing achievement rate determining module 450, where the second playing achievement rate determining module 450 is configured to:
determining the periodic playing standard reaching rate of the target resource on each playing device within the range of a preset area;
adding the playing standard-reaching rate of each period to obtain the total period playing standard-reaching rate of the target resource;
and determining the quotient of the total standard-reaching rate of the target resource and the number of all playing devices in a preset area range as the playing standard-reaching rate of the target resource.
Further, as shown in fig. 5, the detection apparatus 400 further includes an early warning module 460, where the early warning module 460 is configured to:
detecting whether the play achievement rate of the target resource is smaller than a preset play achievement rate or not;
if the playing standard-reaching rate of the target resource is smaller than a preset playing standard-reaching rate, determining at least one target device based on the periodic playing standard-reaching rate of the target resource on each playing device in a preset area range, and generating early warning information for each target device.
Further, the target playing information determining module 420 is configured to determine the target playing information by:
acquiring identification information corresponding to each piece of pushed resource indicated by each piece of playing information;
and detecting whether the identification information corresponding to each pushed resource is matched with preset identification information, and if the identification information is matched with the preset identification information, determining that the playing information of the pushed resource is the target playing information of the target resource.
Further, the playing amount determination module 430 is configured to delete the repeatedly recorded target playing information by:
dividing a plurality of pieces of target playing information with overlapped playing time intervals into the same target playing information set based on the playing time interval of the pushing resource indicated by each piece of target playing information;
acquiring the playing start time corresponding to the target resource indicated by each piece of target playing information in the target playing information set, and determining the target playing information with the earliest playing start time as reserved playing information;
and deleting other target playing information except the reserved playing information in the target playing information set.
According to the detection device for the standard reaching rate of playing provided by the embodiment of the application, when the situation that the playing equipment plays the pushed resources is detected, a plurality of pieces of playing information corresponding to each pushed resource are recorded based on the monitoring plug-in embedded in the playing equipment; determining at least one piece of target playing information of a target resource in a plurality of pushing resources in a preset playing period based on a plurality of pieces of playing information recorded in the preset playing period; deleting the target playing information recorded repeatedly based on the playing time of the target resource indicated by each piece of target playing information of the target resource in a preset playing period, and determining the actual playing amount of the target resource in the preset playing period; and determining the periodic playing achievement rate of the target resource in the preset playing period based on the actual playing amount and the planned playing amount of the target resource in the preset playing period.
Therefore, when the situation that the playing equipment pushes resources is detected, the playing information corresponding to each pushed resource is recorded according to the monitoring plug-in embedded in the playing equipment, at least one piece of target playing information of the target resource in the preset playing period is screened out from the playing information, the actual playing amount of the target resource is determined after the target playing information which is repeatedly recorded is deleted, the periodic playing standard reaching rate of the target resource in the preset playing period is determined by comparing the actual playing amount with the planned playing amount, the playing standard reaching rate of the target resource can be accurately determined in real time, and the timeliness and the accuracy of the target resource playing effect statistics are improved.
Referring to fig. 6, fig. 6 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure. As shown in fig. 6, the electronic device 600 includes a processor 610, a memory 620, and a bus 630.
The memory 620 stores machine-readable instructions executable by the processor 610, when the electronic device 600 runs, the processor 610 communicates with the memory 620 through the bus 630, and when the machine-readable instructions are executed by the processor 610, the steps of the method for detecting the play achievement limit in the embodiment of the method shown in fig. 2 and fig. 3 may be executed.
An embodiment of the present application further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the step of the method for detecting a playback achievement-reaching rate in the method embodiments shown in fig. 2 and fig. 3 may be executed.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
Finally, it should be noted that: the above-mentioned embodiments are only specific embodiments of the present application, and are used for illustrating the technical solutions of the present application, but not limiting the same, and the scope of the present application is not limited thereto, and although the present application is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive the technical solutions described in the foregoing embodiments or equivalent substitutes for some technical features within the technical scope disclosed in the present application; such modifications, changes or substitutions do not depart from the spirit and scope of the exemplary embodiments of the present application, and are intended to be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.
Claims (10)
1. A detection method for a play achievement rate is characterized by comprising the following steps:
when the fact that the playing equipment plays the pushed resources is detected, recording a plurality of pieces of playing information corresponding to each pushed resource based on a monitoring plug-in embedded in the playing equipment;
determining at least one piece of target playing information of a target resource in a plurality of pushing resources in a preset playing period based on a plurality of pieces of playing information recorded in the preset playing period;
deleting the target playing information recorded repeatedly based on the playing time of the target resource indicated by each piece of target playing information of the target resource in a preset playing period, and determining the actual playing amount of the target resource in the preset playing period;
determining the periodic playing achievement rate of the target resource in the preset playing period based on the actual playing amount and the planned playing amount of the target resource in the preset playing period;
determining the periodic playing standard reaching rate of the target resource on each playing device within the range of a preset area;
adding the playing standard-reaching rate of each period to obtain the total period playing standard-reaching rate of the target resource;
and determining the quotient of the total standard-reaching rate of the target resource and the number of all playing devices in a preset area range as the playing standard-reaching rate of the target resource.
2. The detection method according to claim 1, wherein the target playback information is determined by:
acquiring identification information corresponding to each piece of pushed resource indicated by each piece of playing information;
and detecting whether the identification information corresponding to each pushed resource is matched with preset identification information, and if the identification information is matched with the preset identification information, determining that the playing information of the pushed resource is the target playing information of the target resource.
3. The detection method according to claim 1, wherein the target playback information recorded repeatedly is deleted by:
dividing a plurality of pieces of target playing information with overlapped playing time intervals into the same target playing information set based on the playing time interval of the pushing resource indicated by each piece of target playing information;
acquiring the playing start time corresponding to the target resource indicated by each piece of target playing information in the target playing information set, and determining the target playing information with the earliest playing start time as reserved playing information;
and deleting other target playing information except the reserved playing information in the target playing information set.
4. The detection method according to claim 1, wherein after determining the quotient of the target resource achievement rate and the number of all playing devices within a preset area as the playing achievement rate of the target resource, the detection method further comprises:
detecting whether the play achievement rate of the target resource is smaller than a preset play achievement rate or not;
if the playing standard-reaching rate of the target resource is smaller than a preset playing standard-reaching rate, determining at least one target device based on the periodic playing standard-reaching rate of the target resource on each playing device in a preset area range, and generating early warning information for each target device.
5. A detection apparatus for broadcast achievement rate, the detection apparatus comprising:
the playing information determining module is used for recording a plurality of pieces of playing information corresponding to each pushed resource based on a monitoring plug-in embedded in the playing equipment when the playing equipment is detected to play the pushed resources;
the target playing information determining module is used for determining at least one piece of target playing information of a target resource in a plurality of pushing resources in a preset playing period based on a plurality of pieces of playing information recorded in the preset playing period;
a playing amount determining module, configured to delete the repeatedly recorded target playing information based on the playing time of the target resource indicated by each piece of target playing information of the target resource in a preset playing period, and determine an actual playing amount of the target resource in the preset playing period;
a first playing achievement rate determining module, configured to determine a periodic playing achievement rate of the target resource in the preset playing period based on the actual playing amount and a planned playing amount of the target resource in the preset playing period;
the detection device further comprises a second play achievement rate determination module, and the second play achievement rate determination module is used for:
determining the periodic playing standard reaching rate of the target resource on each playing device within the range of a preset area;
adding the playing standard-reaching rate of each period to obtain the total period playing standard-reaching rate of the target resource;
and determining the quotient of the total standard-reaching rate of the target resource and the number of all playing devices in a preset area range as the playing standard-reaching rate of the target resource.
6. The detecting device according to claim 5, wherein the target playing information determining module is configured to determine the target playing information by:
acquiring identification information corresponding to each piece of pushed resource indicated by each piece of playing information;
and detecting whether the identification information corresponding to each pushed resource is matched with preset identification information, and if the identification information is matched with the preset identification information, determining that the playing information of the pushed resource is the target playing information of the target resource.
7. The detection apparatus according to claim 5, wherein the play amount determination module is configured to delete the repeatedly recorded target play information by:
dividing a plurality of pieces of target playing information with overlapped playing time intervals into the same target playing information set based on the playing time interval of the pushing resource indicated by each piece of target playing information;
acquiring the playing start time corresponding to the target resource indicated by each piece of target playing information in the target playing information set, and determining the target playing information with the earliest playing start time as reserved playing information;
and deleting other target playing information except the reserved playing information in the target playing information set.
8. The detection device of claim 5, further comprising an early warning module configured to:
detecting whether the play achievement rate of the target resource is smaller than a preset play achievement rate or not;
if the playing standard-reaching rate of the target resource is smaller than a preset playing standard-reaching rate, determining at least one target device based on the periodic playing standard-reaching rate of the target resource on each playing device in a preset area range, and generating early warning information for each target device.
9. An electronic device, comprising: processor, memory and bus, the memory storing machine readable instructions executable by the processor, the processor and the memory communicating over the bus when the electronic device is running, the machine readable instructions when executed by the processor performing the steps of the method of detecting playout achievement rate as claimed in any one of claims 1 to 4.
10. A computer-readable storage medium, having stored thereon a computer program which, when being executed by a processor, performs the steps of the method for detecting a reach rate for playback according to any one of claims 1 to 4.
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| CN102833622A (en) * | 2012-09-19 | 2012-12-19 | 北京国双科技有限公司 | Method and device for detecting video file playing times |
| CN104581218B (en) * | 2014-11-10 | 2017-11-14 | 北京国双科技有限公司 | Web TV rating flows to monitoring method and device |
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| CN110381152B (en) * | 2019-07-24 | 2021-12-28 | 秒针信息技术有限公司 | Statistical method and statistical device for automatic playing amount of pushed resources and electronic equipment |
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