CN112788133A - Information interaction method and equipment based on advertisement - Google Patents
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- H04L67/34—Network arrangements or protocols for supporting network services or applications involving the movement of software or configuration parameters
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
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Abstract
The application aims to provide an advertisement-based information interaction method and equipment, the client acquires an advertisement execution strategy and frequency check and combines the strategy frequency interface through network interaction between the client and a server, the strategy frequency interface interacts with the server once, the interaction between the client and the server is reduced to one time, the network interaction time is reduced, meanwhile, advertisement configuration information issued by the server is changed into a CDN address from a large amount of configuration information in the prior art, the CDN address comprises a change identifier for determining whether the configuration information has change and advertisement configuration information of each available advertisement source, the server can determine whether the updated advertisement configuration information needs to be pulled again from the CDN according to the CDN address, the CDN access times are reduced, and the network transmission time is further reduced so as to save bandwidth.
Description
Technical Field
The application relates to the technical field of computers, in particular to an information interaction method and equipment based on advertisements.
Background
The current client advertising Software Development Kit (SDK) pulls advertisement configuration information from a server once every morning, the advertisement SDK firstly requests the server once to obtain an advertisement execution strategy when requesting advertisements at each subsequent time, then requests the server once to perform frequency verification, if the verification is passed, the server continues to request a third-party SDK advertisement, and if the verification is not passed, the advertisement request process is ended.
As can be seen from the above analysis of the prior art, the prior art mainly has the following disadvantages: firstly, when the client advertisement SDK pulls advertisement configuration information from the server in the morning every day, a large amount of clients request to access the server in a short time, so that great pressure is applied to the server; secondly, the advertisement configuration information contains monitoring Uniform Resource Locators (URLs) of advertisement behaviors such as advertisement requests, exposures, clicks and downloads, and great pressure is caused on bandwidth and network transmission; thirdly, the client side advertisement SDK acquires the advertisement execution strategy and checks the frequency, and needs to interact with the server side twice, so that the interaction time is increased, the advertisement exposure time is increased, and the user experience is influenced.
Disclosure of Invention
An object of the present application is to provide an advertisement-based information interaction method and device, which can reduce the number of interactions between a client and a server, thereby achieving the purpose of reducing network interaction time, and can also reduce network transmission time to save bandwidth and enhance user experience.
According to one aspect of the application, an advertisement-based information interaction method is provided, which is applied to a client, wherein the method comprises the following steps:
sending an advertisement request to a server through a strategy frequency interface, wherein the advertisement request comprises equipment information, an application version identifier, advertisement information and an application package name;
receiving request feedback information returned by the server, wherein the request feedback information comprises an available advertisement source list and a CDN address corresponding to the available advertisement source list, and the CDN address corresponding to the available advertisement source list comprises a change identifier for judging whether the configuration information has a change and advertisement configuration information of each available advertisement source;
and if the CDN address corresponding to the available advertisement source list has a change identifier, acquiring advertisement configuration information corresponding to each available advertisement source in the available advertisement source list.
Further, in the above method, the method further includes:
and reporting the user behavior information of the available advertisement source to the server in response to the detection of the behavior operation of the user on the available advertisement source, so that the server records and counts the user behavior information of the available advertisement source.
According to another aspect of the present application, there is also provided an advertisement-based information interaction method applied to a server, where the method includes:
receiving an advertisement request sent by a client through a strategy frequency interface, wherein the advertisement request comprises equipment information, an application version identifier, advertisement information and an application package name;
sequentially carrying out parameter verification and strategy screening on the advertisement request to obtain an advertisement execution target strategy and a strategy identifier corresponding to the advertisement execution target strategy;
acquiring an advertisement source list based on the strategy identification, and sequentially checking the type and frequency of the advertisement source to obtain an available advertisement source list;
and sending the available advertisement source list and the CDN address corresponding to the available advertisement source list to the client as request feedback information, wherein the CDN address corresponding to the available advertisement source list comprises a change identifier for judging whether the configuration information has a change and advertisement configuration information of each available advertisement source.
Further, in the above method, the sequentially performing parameter verification and policy screening on the advertisement request to obtain an advertisement execution target policy and a policy identifier corresponding to the advertisement execution target policy includes:
performing parameter verification on the device information, the application version identification, the advertisement information and the application package name carried by the advertisement request,
if the verification fails, determining a preset advertisement execution strategy as an advertisement execution target strategy, and determining a strategy identifier of the preset advertisement execution strategy as a strategy identifier of the advertisement execution target strategy;
and if the verification is passed, screening and matching the corresponding advertisement execution target strategy and the corresponding strategy identification according to the equipment information, the application version identification and the application package name.
Further, in the above method, the sequentially performing the type and frequency check of the advertisement source on the advertisement source list to obtain the available advertisement source list includes:
determining whether the type of each advertisement source in the advertisement source list is an API advertisement or an SDK advertisement,
if the type of the advertisement source is the API advertisement type, determining the advertisement source as an available advertisement source;
if the type of the advertisement source is the SDK advertisement type, judging whether the access frequency of the advertisement source reaches a preset access frequency upper limit or not based on the advertisement information, and if so, discarding the advertisement source; if not, determining the advertisement source as an available advertisement source;
forming the list of available advertising sources based on all of the available advertising sources.
Further, in the foregoing method, the sending the available advertisement source list and the CDN address corresponding to the available advertisement source list to the client as request feedback information, where the CDN address corresponding to the available advertisement source list includes a change identifier indicating whether configuration information has a change and advertisement configuration information of each available advertisement source, and the method includes:
prioritizing all available advertisement sources in the list of available advertisement sources;
obtaining a CDN address corresponding to the available advertisement source list, wherein the CDN address corresponding to the available advertisement source list comprises a change identifier for judging whether the configuration information has a change or not and advertisement configuration information of each available advertisement source;
and sending the available advertisement source list after the priority ranking and the CDN address corresponding to the available advertisement source list as request feedback information to the client.
Further, in the above method, the method further includes:
receiving user behavior information of the available advertisement source reported by the client in response to the detection of the behavior operation of the user on the available advertisement source;
and recording and counting the user behavior information of the available advertisement sources.
According to another aspect of the present application, there is also provided a non-volatile storage medium having computer-readable instructions stored thereon, which, when executed by a processor, cause the processor to implement the advertisement-based information interaction method as described above.
According to another aspect of the present application, there is also provided a client for advertisement-based information interaction, wherein the client comprises:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, cause the one or more processors to implement an advertisement-based information interaction method as described above for a client.
According to another aspect of the present application, there is also provided a service end for information interaction based on advertisement, wherein the service end includes:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, the one or more computer-readable instructions cause the one or more processors to implement a method for advertisement-based information interaction for a server as described above.
Compared with the prior art, the client sends an advertisement request to the server through the strategy frequency interface, wherein the advertisement request comprises equipment information, application version identification, advertisement information and an application package name, so that the server performs parameter verification and strategy screening on the advertisement request in sequence after receiving the advertisement request sent by the client through the strategy frequency interface to obtain an advertisement execution target strategy and a corresponding strategy identification thereof, obtains an advertisement source list based on the strategy identification, performs advertisement source type and frequency verification on the advertisement source list in sequence to obtain an available advertisement source list, sends the available advertisement source list and a corresponding CDN address thereof to the client as request feedback information, and the CDN address comprises a change identification for judging whether the advertisement configuration information of each available advertisement source has change or not; the client receives request feedback information returned by the server, wherein the request feedback information comprises an available advertisement source list and a CDN address corresponding to the available advertisement source list; and if the CDN address corresponding to the available advertisement source list has a change identifier, acquiring advertisement configuration information corresponding to each available advertisement source in the available advertisement source list. The method comprises the steps that a client side obtains an advertisement execution strategy and frequency check and combines the strategy execution strategy and the frequency check into a strategy frequency interface, the strategy frequency interface interacts with a server once, the interaction between the client side and a server side is reduced to one time, the network interaction time is reduced, meanwhile, advertisement configuration information issued by the server side is changed into a CDN address from a large amount of configuration information in the prior art, the CDN address comprises a change identifier for judging whether the configuration information has change and advertisement configuration information of each available advertisement source, the server side can determine whether the updated advertisement configuration information needs to be pulled again from the CDN address according to the CDN address, the CDN access times are reduced, and the network transmission time is further reduced to save the bandwidth.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 illustrates an interaction flow diagram of a method of advertisement-based information interaction, in accordance with an aspect of the subject application;
FIG. 2 illustrates a process flow diagram of a server in a method of advertisement-based information interaction, according to an aspect of the subject application;
FIG. 3 illustrates a process flow diagram of a client in a method of advertisement-based information interaction in accordance with an aspect of the subject application.
The same or similar reference numbers in the drawings identify the same or similar elements.
Detailed Description
The present application is described in further detail below with reference to the attached figures.
In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include non-transitory computer readable media (transient media), such as modulated data signals and carrier waves.
Fig. 1 is a schematic flowchart illustrating an advertisement-based information interaction method according to an aspect of the present application, where the method includes a client and a server, and the method includes step S11, step S12, step S13, step S21, step S22, step S23, and step S24, and specifically includes the following steps:
step S11, the client sends an advertisement request to the server through the policy frequency interface, where the advertisement request includes request parameters such as device information, application version identifier, advertisement information, and application package name, as shown in fig. 2. In order to save the time of network interaction with the server, the client advertisement SDK acquires the advertisement execution strategy and frequency verification and combines the advertisement execution strategy and frequency verification into an interface, and the interface is the strategy frequency interface of the client, so that the tasks of executing the advertisement execution strategy and frequency verification can be completed by one time of interaction between the client and the server, and the network interaction between the client and the server is reduced to one time, thereby achieving the purpose of reducing the time of network interaction. Here, the advertisement information includes, but is not limited to, an advertisement source Identification (ID), an ad slot ID, a source ad slot ID, and the like; the device information includes, but is not limited to, an International Mobile Equipment Identity (IMEI) or an International Mobile Subscriber Identity (IMSI) of the client, and the like.
Step S21, the server receives an advertisement request sent by the client through the strategy frequency interface, wherein the advertisement request comprises equipment information, application version identification, advertisement information and an application package name.
And step S22, the server side carries out parameter verification and strategy screening on the advertisement request in sequence to obtain an advertisement execution target strategy and a strategy identifier corresponding to the advertisement execution target strategy.
And step S23, the server acquires an advertisement source list based on the strategy identification, and sequentially checks the advertisement source type and the frequency of the advertisement source list to obtain an available advertisement source list.
Step S24, the server sends the available advertisement source list and the CDN address corresponding to the available advertisement source list to the client as request feedback information, where the CDN address corresponding to the available advertisement source list includes a change identifier indicating whether there is a change in configuration information and advertisement configuration information of each available advertisement source.
Step S12, the client receives request feedback information returned by the server, where the request feedback information includes an available advertisement source list and a CDN address corresponding to the available advertisement source list, and the CDN address corresponding to the available advertisement source list includes a change identifier indicating whether there is a change in configuration information and advertisement configuration information of each available advertisement source.
Step S13, if there is a change identifier in the CDN address corresponding to the available advertisement source list, the client obtains advertisement configuration information corresponding to each available advertisement source in the available advertisement source list.
Through the steps S11 to S13 and the steps S21 to S24, the client acquires the advertisement execution policy and frequency check and combines the policy execution policy and the frequency check to a policy frequency interface, and interacts with the server once to reduce the interaction between the client and the server to one time, so that the network interaction time is reduced.
As shown in fig. 2, after a client sends an advertisement request to a server through a policy frequency interface, the server receives the advertisement request through an entry of the policy frequency interface, where parameters carried in the advertisement request include device information (such as IMEI, IMSI, and the like), application version identification (such as application version number, and the like), application packet name, and advertisement information (such as advertisement source ID, advertisement slot ID, source advertisement slot ID, and the like). After receiving the advertisement request at the server, the step S21 sequentially performs parameter verification and policy screening on the advertisement request to obtain an advertisement execution target policy and a policy identifier corresponding to the advertisement execution target policy, which specifically includes: performing parameter verification on the device information, the application version identifier, the advertisement information and the application package name carried by the advertisement request, if the verification fails, determining a preset advertisement execution strategy as an advertisement execution target strategy, and determining a strategy identifier of the preset advertisement execution strategy as a strategy identifier of the advertisement execution target strategy; and if the verification is passed, screening and matching the corresponding advertisement execution target strategy and the corresponding strategy identification according to the equipment information, the application version identification and the application package name.
As shown in fig. 2, the service end first performs parameter verification on the device information (such as IMEI, IMSI, etc.), application version identification (such as application version number, etc.), application package name and advertisement information (such as advertisement source ID, advertisement slot ID, source advertisement slot ID, etc.) carried by the advertisement request, and if the verification fails, determines a default preset advertisement execution policy (i.e., a default policy) as an advertisement execution target policy, and determines a policy identification of the preset advertisement execution policy as a policy identification of the advertisement execution target policy (such as-1 or 0 shown in fig. 2); and if the verification is passed, screening and matching the corresponding advertisement execution target strategy and the corresponding strategy identifier according to the equipment information, the application version identifier and the application package name, and realizing screening and determination of the advertisement execution target strategy and the strategy ID corresponding to the advertisement execution target strategy.
In this embodiment, the sequentially performing the type and frequency check on the advertisement source list in step S23 to obtain an available advertisement source list specifically includes:
judging whether the type of each advertisement source in the advertisement source list is an API advertisement or an SDK advertisement, and if the type of the advertisement source is the API advertisement type, determining the advertisement source as an available advertisement source; if the type of the advertisement source is the SDK advertisement type, judging whether the access frequency of the advertisement source reaches a preset access frequency upper limit or not based on the advertisement information, and if so, discarding the advertisement source; if not, determining the advertisement source as an available advertisement source; forming the list of available advertising sources based on all of the available advertising sources.
As shown in fig. 2, after screening and determining an advertisement execution target policy and a policy ID corresponding thereto, obtaining an advertisement source list based on the policy ID, and determining whether the advertisement source list exists, if not, the server sends response information indicating that the advertisement source list does not exist to the client; if the advertisement source list exists, continuously judging whether the type of each advertisement source in the advertisement source list is an API advertisement or an SDK advertisement, and if the type of the advertisement source is the API advertisement type, directly adding the advertisement source corresponding to the API advertisement type into the available advertisement source list to be used as an available advertisement source; if the type of the advertisement source is the SDK advertisement type, judging whether the access frequency of the advertisement source reaches a preset access frequency upper limit or not based on the advertisement information, if so, discarding the advertisement source, and if not, adding the advertisement source with the type corresponding to the SDK advertisement type into an available advertisement source list to be used as an available advertisement source; and after judging the types of all the advertisement sources in the advertisement source list, forming the available advertisement source list based on all the obtained available advertisement sources so as to determine the advertisement source list.
In this embodiment, after determining the available advertisement source list, step S24 sends the available advertisement source list and the CDN address corresponding to the available advertisement source list to the client as request feedback information, where the CDN address corresponding to the available advertisement source list includes a change identifier indicating whether configuration information has a change and advertisement configuration information of each available advertisement source, and specifically includes:
prioritizing all available advertisement sources in the list of available advertisement sources;
acquiring a CDN address corresponding to the available advertisement source list, wherein the CDN address corresponding to the available advertisement source list comprises a change identifier for judging whether the configuration information has a change or not and advertisement configuration information of each available advertisement source;
and sending the available advertisement source list after the priority ranking and the CDN address corresponding to the available advertisement source list as request feedback information to the client.
As shown in fig. 2, after determining the available advertisement source list, the server prioritizes all available advertisement sources in the available advertisement source list according to weights, so as to obtain a prioritized available advertisement source list; then, obtaining a Content Delivery Network (CDN) address configured by each available advertisement source from a Remote Dictionary service (Redis) to obtain a CDN address of an available advertisement source list, where the CDN address corresponding to the available advertisement source list includes a change identifier indicating whether configuration information has a change and advertisement configuration information of each available advertisement source; and sending the available advertisement source list and the corresponding CDN address after the priority ranking as request feedback information (corresponding to the returned data content in fig. 2) to the client, so that the client analyzes the request feedback information and performs acquisition and behavior operations of the corresponding available advertisement source, and the like, thereby achieving issuing the available advertisement source list and the corresponding CDN address from the server at one time, not only reducing the network interaction times, but also reducing the network transmission time to save bandwidth.
As shown in fig. 3, after receiving request feedback information (corresponding to the returned data in fig. 3) of the advertisement request returned from the server through the policy frequency interface, the client analyzes the request feedback information, and reports information generated during the analysis to policy frequency interface request result information; after the request feedback information is analyzed, whether an available advertisement source list exists is checked, if the available advertisement source list does not exist, the result that the available advertisement source list does not exist is reported to the server side through a strategy frequency interface; if the available advertisement source list exists, the ID of the available advertisement source in the available advertisement source list is obtained, the advertisement corresponding to the ID of the available advertisement source is requested through the advertisement SDK, if the request fails, the ID continuous request of other available advertisement sources in the available advertisement source list is continuously obtained, and if the request succeeds, the advertisement corresponding to the available advertisement source and the advertisement configuration information are obtained, and the message that the advertisement request corresponding to the available advertisement source succeeds is reported to the server side. And then, according to the advertisement browsing requirements of the user, displaying, clicking, closing after browsing and the like the advertisements corresponding to the available advertisement sources, so as to acquire the advertisement configuration information corresponding to the available advertisement sources and browse the advertisements corresponding to the available advertisement sources.
Next to the foregoing embodiment of the present application, the information interaction method based on advertisement further includes:
and the client side responds to the detected behavior operation of the user on the available advertisement source and reports the user behavior information of the available advertisement source to the server side so as to enable the server side to record and count the user behavior information of the available advertisement source. The server receives user behavior information of the available advertisement source reported by the client in response to the detection of behavior operation of the user on the available advertisement source; and recording and counting the user behavior information of the available advertisement sources.
As shown in fig. 3, after the client acquires the advertisement corresponding to the available advertisement source, the user may perform, according to browsing requirements, display (e.g., play, present, etc.) operations on the advertisement corresponding to the acquired available advertisement source, may also perform click operations on the displayed advertisement corresponding to the available advertisement source, such as pause, selection, sharing, comment, etc., and may also perform close operations on the advertisement corresponding to the available advertisement source being displayed, and the user may perform behavior operations, such as display operations, click operations, close operations, etc., on the advertisement corresponding to the available advertisement source displayed by the client, so that after the client detects the behavior operation of the user, the client reports the user behavior information of the available advertisement source to the server; and after the server receives the user behavior information of the available advertisement source reported by the client in response to the detection of the behavior operation of the user on the available advertisement source, the server records and counts the user behavior information of the available advertisement source, so that the client reports the user behavior information, and the server can record and count the user behavior information of the advertisement in real time.
In the embodiment of the application, the client advertisement SDK acquires the advertisement execution strategy and the frequency check and combines the advertisement execution strategy and the frequency check into one interface, namely the strategy frequency interface, and interacts with the server once, so that the interaction between the client and the server is reduced to one time, and the network interaction time is reduced; because the advertisement configuration information in the prior art contains a large amount of configuration information such as a Uniform Resource Locator (URL) for monitoring advertisement behaviors such as advertisement requests, exposures, clicks, downloads and the like, the advertisement configuration information issued by the server is changed from the original large amount of configuration information to a CDN URL link, namely a CDN address, and a policy frequency interface of the server determines whether the client needs to pull the advertisement configuration information from the CDN according to whether the advertisement configuration information has a changed change identifier, so as to reduce the number of times of access and reduce network CDN transmission time and bandwidth, thereby shortening advertisement request time, increasing advertisement exposure rate, increasing application advertisement revenue, and enhancing user product experience through interaction between the client and the server in the embodiment of the present application.
According to another aspect of the present application, there is also provided a non-volatile storage medium having computer-readable instructions stored thereon, which, when executed by a processor, cause the processor to implement the advertisement-based information interaction method as described above.
According to another aspect of the present application, there is also provided a client for advertisement-based information interaction, wherein the client comprises:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, cause the one or more processors to implement an advertisement-based information interaction method as described above for a client.
Here, for details of each embodiment in the client for information interaction based on advertisement, reference may be specifically made to corresponding parts of the embodiment of the information interaction method based on advertisement of the client, and details are not described here again.
According to another aspect of the present application, there is also provided a service end for information interaction based on advertisement, wherein the service end includes:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, the one or more computer-readable instructions cause the one or more processors to implement a method for advertisement-based information interaction for a server as described above.
Here, for details of each embodiment in the service end for information interaction based on advertisement, reference may be specifically made to corresponding parts of the embodiment of the information interaction method based on advertisement of the service end, and details are not described here again.
In summary, the client sends an advertisement request to the server through the policy frequency interface, where the advertisement request includes device information, application version identification, advertisement information and an application package name, so that after receiving the advertisement request sent by the client through the policy frequency interface, the server performs parameter verification and policy screening on the advertisement request in sequence to obtain an advertisement execution target policy and a policy identification corresponding to the advertisement execution target policy, obtains an advertisement source list based on the policy identification, performs advertisement source type and frequency verification on the advertisement source list in sequence to obtain an available advertisement source list, and sends the available advertisement source list and a CDN address of each available advertisement source therein to the client as request feedback information; the client receives request feedback information returned by the server, wherein the request feedback information comprises an available advertisement source list and a CDN address corresponding to the available advertisement source list, and the CDN address of the available advertisement source list comprises a change identifier for judging whether the advertisement configuration information of each available advertisement source has a change or not; and if the CDN address corresponding to the available advertisement source list has a change identifier, acquiring advertisement configuration information corresponding to each available advertisement source in the available advertisement source list. The method comprises the steps that a client acquires an advertisement execution strategy and frequency check and combines the advertisement execution strategy and the frequency check into a strategy frequency interface, the strategy frequency interface interacts with a server once, the interaction between the client and a server is reduced to one time, the network interaction time is reduced, meanwhile, advertisement configuration information issued by the server is changed into a CDN address containing a change identifier for indicating whether the advertisement configuration information of an available advertisement source has change or not from a large amount of configuration information in the prior art, the server can determine whether the updated advertisement configuration information needs to be pulled again from the CDN according to the CDN address, the access times of the CDN are reduced, and the network transmission time is further reduced to save bandwidth
It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.
In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Program instructions which invoke the methods of the present application may be stored on a fixed or removable recording medium and/or transmitted via a data stream on a broadcast or other signal-bearing medium and/or stored within a working memory of a computer device operating in accordance with the program instructions. An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.
It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.
Claims (10)
1. An advertisement-based information interaction method applied to a client, wherein the method comprises the following steps:
sending an advertisement request to a server through a strategy frequency interface, wherein the advertisement request comprises equipment information, an application version identifier, advertisement information and an application package name;
receiving request feedback information returned by the server, wherein the request feedback information comprises an available advertisement source list and a CDN address corresponding to the available advertisement source list, and the CDN address corresponding to the available advertisement source list comprises a change identifier for judging whether the configuration information has a change and advertisement configuration information of each available advertisement source;
and if the CDN address corresponding to the available advertisement source list has a change identifier, acquiring advertisement configuration information corresponding to each available advertisement source in the available advertisement source list.
2. The method of claim 1, wherein the method further comprises:
and reporting the user behavior information of the available advertisement source to the server in response to the detection of the behavior operation of the user on the available advertisement source, so that the server records and counts the user behavior information of the available advertisement source.
3. An advertisement-based information interaction method is applied to a server side, wherein the method comprises the following steps:
receiving an advertisement request sent by a client through a strategy frequency interface, wherein the advertisement request comprises equipment information, an application version identifier, advertisement information and an application package name;
sequentially carrying out parameter verification and strategy screening on the advertisement request to obtain an advertisement execution target strategy and a strategy identifier corresponding to the advertisement execution target strategy;
acquiring an advertisement source list based on the strategy identification, and sequentially checking the type and frequency of the advertisement source to obtain an available advertisement source list;
and sending the available advertisement source list and the CDN address corresponding to the available advertisement source list to the client as request feedback information, wherein the CDN address corresponding to the available advertisement source list comprises a change identifier for judging whether the configuration information has a change and advertisement configuration information of each available advertisement source.
4. The method of claim 3, wherein the sequentially performing parameter checksum policy screening on the advertisement requests to obtain advertisement execution target policies and policy identifiers corresponding thereto comprises:
performing parameter verification on the device information, the application version identification, the advertisement information and the application package name carried by the advertisement request,
if the verification fails, determining a preset advertisement execution strategy as an advertisement execution target strategy, and determining a strategy identifier of the preset advertisement execution strategy as a strategy identifier of the advertisement execution target strategy;
and if the verification is passed, screening and matching the corresponding advertisement execution target strategy and the corresponding strategy identification according to the equipment information, the application version identification and the application package name.
5. The method of claim 4, wherein the sequentially checking the advertisement source list for advertisement source type and frequency to obtain the available advertisement source list comprises:
determining whether the type of each advertisement source in the advertisement source list is an API advertisement or an SDK advertisement,
if the type of the advertisement source is the API advertisement type, determining the advertisement source as an available advertisement source;
if the type of the advertisement source is the SDK advertisement type, judging whether the access frequency of the advertisement source reaches a preset access frequency upper limit or not based on the advertisement information, and if so, discarding the advertisement source; if not, determining the advertisement source as an available advertisement source;
forming the list of available advertising sources based on all of the available advertising sources.
6. The method of claim 5, wherein the sending the list of available advertisement sources and the corresponding CDN addresses thereof to the client as request feedback information, wherein the CDN addresses corresponding to the list of available advertisement sources include a change identifier indicating whether there is a change in configuration information and advertisement configuration information of each available advertisement source, and includes:
prioritizing all available advertisement sources in the list of available advertisement sources;
obtaining a CDN address corresponding to the available advertisement source list, wherein the CDN address corresponding to the available advertisement source list comprises a change identifier for judging whether the configuration information has a change or not and advertisement configuration information of each available advertisement source;
and sending the available advertisement source list after the priority ranking and the CDN address corresponding to the available advertisement source list as request feedback information to the client.
7. The method of any of claims 3 to 6, wherein the method further comprises:
receiving user behavior information of the available advertisement source reported by the client in response to the detection of the behavior operation of the user on the available advertisement source;
and recording and counting the user behavior information of the available advertisement sources.
8. A non-transitory storage medium having stored thereon computer readable instructions which, when executed by a processor, cause the processor to implement the method of any one of claims 1 to 7.
9. A client for advertisement-based information interaction, wherein the client comprises:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, cause the one or more processors to implement the method of claim 1 or 2.
10. A server side of an advertisement-based information interaction method is provided, wherein the server side comprises:
one or more processors;
a computer-readable medium for storing one or more computer-readable instructions,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 3-7.
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