CN103164409A - Network advertisement show type post test method and network advertisement show type post test system - Google Patents

Network advertisement show type post test method and network advertisement show type post test system Download PDF

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CN103164409A
CN103164409A CN2011104093016A CN201110409301A CN103164409A CN 103164409 A CN103164409 A CN 103164409A CN 2011104093016 A CN2011104093016 A CN 2011104093016A CN 201110409301 A CN201110409301 A CN 201110409301A CN 103164409 A CN103164409 A CN 103164409A
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given
represent
advertisement
described given
content data
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CN103164409B (en
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王志
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Alibaba Group Holding Ltd
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Alibaba Group Holding Ltd
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Abstract

The invention discloses a network advertisement show type post test method and a network advertisement show type post test system. The network advertisement show type post test method comprises the steps of storing generated advertisement content data of appointed advertisement after the appointed advertisement is shown according to advertisement show calling requests; storing show configuration information for showing the appointed advertisement; storing a website of a web page for showing the appointed advertisement; requesting a current web page corresponding to the website based on the stored website; showing the appointed advertisement on the requested current web page based on to the stored advertisement content data and show configuration information to obtain the web page showing the advertisement; and carrying out screenshot on the web page for showing the appointed advertisement and returning the obtained web page screenshot to a terminal used by an advertiser of the appointed advertisement. The network advertisement show type post test method and the network advertisement show type post test system reduce consumption and waste for processing resources in obtaining web page screenshot of characterization advertisement show types.

Description

A kind of web advertisement represents pattern posteriority method and system
Technical field
The application relates to Internet technical field and field of computer technology, relates in particular to a kind of web advertisement and represents pattern posteriority method and system.
Background technology
In present Internet advertising distribution technology field, advertisement service provider is based on the advertising service of advertiser's request, and the treatment scheme of showing advertisements on the Website page of third party website as shown in Figure 1, specifically comprises following treatment step:
Step S101, user are by the web browser on the use terminal, and based on the network address of third party website, to the Website server transmission web page browsing request of third party website, the Website page of third party website is browsed in request.
The Website server of step S102, third party website returns to the Website page of request to the terminal of this user's use after receiving this web page browsing request.
Except the content that third party website provides, also comprise the advertisement position that provides in this Website page, be used for the showing advertisements content, in this Website page, the content of advertisement position is empty, does not comprise ad content.
Carry request address on the advertisement line in this Website page, on this advertisement line, the address is the address that the front end of advertisement service provider side represents server.
The terminal that step S103, this user use is after receiving Website server and returning to this Website page, pass through web browser, obtain request address on the advertisement line that carries in this Website page, front end corresponding to address represents server and sends the showing advertisement call request on this advertisement line, carry the network address of this Website page in the showing advertisement call request, and the ad spot information on this Website page, for example, the information such as the size of advertisement position, quantity.
Step S104, front end represent server after receiving this showing advertisement call request, obtain network address and the ad spot information of wherein carrying, and based on ad spot information, according to predefined showing advertisement regulative strategy, the advertisement that a plurality of needs of throwing in from accepted advertiser represent, determine the advertisement that this advertisement position on Website page corresponding to this network address represents.
The actual attribute information of the advertisement that the showing advertisement regulative strategy can represent based on a plurality of needs that the advertiser throws in is set, for example according to the ad content size, the advertisement putting price, advertisement putting website demand etc. is set, and no longer is described in detail at this.
Determine according to predefined showing advertisement regulative strategy the advertisement that this represents, also can determine by the strategic server that arranges separately in the advertisement service provider side.
Step S105, front end represent server and are determining that this is after the advertisement that the advertisement position on Website page corresponding to this network address represents, generate the ad content data of this advertisement, and the configuration information that represents that represents this advertisement, represent configuration information and be specifically as follows size, position etc. and represent scene information.
Step S106, front end represent server and return to the ad content data of generation and represent configuration information to the terminal that the user uses.
The terminal that step S107, user use is after receiving the ad content data of returning and representing configuration information, pass through web browser, based on the ad content data that receives with represent configuration information, represent this advertisement on this Website page, namely generate and represent this Website page that this advertisement is arranged, and be shown to the user and browse.
based on above-mentioned treatment scheme as can be known, the mode of showing advertisements in Website page, have fast, flexibly, the characteristics such as changeable and random, make advertiser's (being generally the enterprise or the individual that throw in advertising creative) of releasing advertisements be difficult to know the pattern that represents of self throwing in advertisement, can only adopt showing advertisement pattern posteriority mode, namely after showing advertisement, the data of feeding back by advertisement service provider, know the showing advertisement pattern, for example, in the time of can representing given ad on website and webpage, carry out sectional drawing to representing the website and webpage that this given ad is arranged, and with the Website page sectional drawing that obtains return to the issue this given ad the advertiser, make the advertiser know that this given ad represents pattern when representing.
yet, in the existing network advertisement issuing technology, the advertisement that represents on Website page due to the relative third party website of advertiser and advertisement service provider, be not to be determined by third party website, third party website only provides the position of showing advertisements, it is advertisement position, so the concrete advertisement that Website page represents is uncertain within a period of time, therefore, if for given ad, want when Website page represents this given ad, to this Website page sectional drawing to obtain characterizing the Website page sectional drawing of showing advertisement pattern, need to ask frequently Website page, and carry out sectional drawing and process, and, be not that request each time and sectional drawing processing can both obtain representing the Website page of given ad sectional drawing is arranged, and, provide the third party website of advertisement position may exist a plurality of, each third party website provides the Website page of advertisement position also may exist a plurality of, therefore, further make the Website page sectional drawing that adopts aforesaid way to obtain characterizing the showing advertisement pattern, need to consume a large amount of processing resources, and owing to there being a lot of invalid Website page sectional drawings, this causes the waste of a large amount of processing resources.
Summary of the invention
In view of this, the embodiment of the present application provides a kind of web advertisement to represent pattern posteriority method and system, be used for to solve that prior art exists when obtaining characterizing the Website page sectional drawing of showing advertisement pattern, consume that to process resource many, and process the problem of serious waste of resources.
The embodiment of the present application is achieved through the following technical solutions:
According to an aspect of the embodiment of the present application, provide a kind of web advertisement to represent pattern posteriority method.
A kind of web advertisement that the embodiment of the present application provides represents pattern posteriority method, comprising:
After determining to represent described given ad based on the showing advertisement call request, preserve the ad content data of the described given ad that generates, and preserve represent described given ad required represent configuration information and the network address of preserving the Website page that represents described given ad;
Based on the described network address of preserving, ask the current site page corresponding to described network address;
Based on described ad content data and the described configuration information that represents preserved, represent described given ad on the described current site page of asking, obtain representing the Website page that described given ad is arranged;
Carry out sectional drawing to representing the Website page that described given ad is arranged, and the Website page sectional drawing that obtains is returned to the terminal of advertiser's use of the described given ad of issue.
According to another aspect of the embodiment of the present application, also provide a kind of web advertisement to represent the pattern posteriori system.
A kind of web advertisement that the embodiment of the present application provides represents the pattern posteriori system, comprising:
Front end represents server, be used for after determining to represent described given ad based on the showing advertisement call request, preserve the ad content data of the described given ad that generates, and preserve represent described given ad required represent configuration information and the network address of preserving the Website page that represents described given ad;
Capture server is used for asking the current site page corresponding to described network address based on the described network address of preserving; And based on described ad content data and the described configuration information that represents preserved, represent described given ad on the described current site page of asking, obtain representing the Website page that described given ad is arranged; And carry out sectional drawing to representing the Website page that described given ad is arranged, and the Website page sectional drawing that obtains is returned to the terminal of advertiser's use of the described given ad of issue.
in the technique scheme that the embodiment of the present application provides, in the showing advertisement call request based on given ad, after determining to represent this given ad, start the treatment scheme that acquisition represents the sectional drawing of the Website page that this given ad is arranged, specifically comprise: based on the network address of the Website page that represents this given ad of preserving, request is to the current site page corresponding to this network address, then based on the ad content data of preserving with represent configuration information, represent this given ad on the current site page of asking, obtain representing the Website page that this given ad is arranged, thereby this Website page is carried out sectional drawing, and the Website page sectional drawing that obtains is returned to the terminal that the advertiser of this given ad of issue uses, namely realized providing the showing advertisement pattern posterior service to the advertiser.The such scheme that adopts the embodiment of the present application to provide, no longer in the situation that when represent given ad in unknown Website page, go for frequently and ask Website page, but after determining to represent this given ad, start the treatment scheme that acquisition represents the sectional drawing of the Website page that this given ad is arranged, thereby reduced invalid processing operation, and then reduced consumption and the waste of processing resource.
The application's further feature and advantage will be set forth in the following description, and, partly become apparent from instructions, perhaps understand by implementing the application.The application's purpose and other advantages can realize and obtain by specifically noted structure in the instructions of writing, claims and accompanying drawing.
Description of drawings
Accompanying drawing is used to provide the further understanding to the application, and consists of the part of instructions, is used from explanation the application with the embodiment of the present application one, does not consist of the restriction to the application.In the accompanying drawings:
Fig. 1 be in prior art on Website page the processing flow chart of showing advertisements;
The web advertisement that Fig. 2 provides for the embodiment of the present application represents the process flow diagram of pattern posteriority method;
The process flow diagram of pattern posteriority method is provided for the web advertisement that provides in the embodiment of the present application 1 Fig. 3;
The structural representation of pattern posteriori system is provided for the web advertisement that provides in the embodiment of the present application 2 Fig. 4.
Embodiment
When obtaining characterizing the Website page sectional drawing of showing advertisement pattern in order to be given in, reduce the consumption of processing resource and the implementation of waste, the embodiment of the present application provides a kind of web advertisement to represent pattern posteriority method and system, this technical scheme can be applied to provide to the advertiser process of showing advertisement pattern posteriority service, both can be implemented as a kind of method, also can be implemented as a kind of system.Describe below in conjunction with the preferred embodiment of Figure of description to the application, should be appreciated that preferred embodiment described herein only is used for description and interpretation the application, and be not used in restriction the application.And in the situation that do not conflict, embodiment and the feature in embodiment in the application can make up mutually.
The embodiment of the present application provides a kind of web advertisement to represent pattern posteriority method, as shown in Figure 2, comprising:
Step S201, after determining to represent this given ad based on the showing advertisement call request, preserve the ad content data of this given ad that generates, and preserve represent this given ad required represent configuration information and the network address of preserving the Website page that represents this given ad.
Step S202, based on this network address of preserving, ask the current site page corresponding to this network address.
Step S203, based on the ad content data of preserving with represent configuration information, request to the current site page on represent this given ad, obtain representing the Website page that this given ad is arranged.
Step S204, carry out sectional drawing to representing the Website page that this given ad is arranged, and the Website page sectional drawing that obtains is returned to the terminal that the advertiser of this given ad of issue uses.
Below in conjunction with accompanying drawing, with specific embodiment, method and the corresponding system that the application provides is described in detail.
Embodiment 1:
Propose a kind of advertiser in the embodiment of the present application 1 and represent pattern posteriority business to what advertisement service provider was subscribed to given ad, and provided the scheme that represents pattern posteriority service of this given ad for the advertiser by advertisement service provider, specifically as shown in Figure 3, comprise following treatment step:
Step S301, the terminal of advertiser by using, the WEB interface that provides based on the WEB server of advertisement service provider side, submit advertisement posteriority order to this WEB server, carrying advertisement sign wherein is used for to what advertisement service provider was subscribed to the corresponding advertisement of this advertisement and identifier representing pattern posteriority business.
In this advertisement posteriority order, can also carry site information, be used for expression and subscribe to this advertisement represent pattern posteriority business when indicating corresponding advertisement and representing on the corresponding website of this site information.
Step S302, this WEB server for this advertisement posteriority order distributes order ID, are used for characterizing this advertisement posteriority order after receiving advertisement posteriority order, and corresponding this order ID that distributes, and preserve this advertisement posteriority order.
Order ID and advertisement posteriority order that step S303, this WEB server are preserved correspondence send to front end to represent server.
The forward end that can be specifically the cycle represents server, sends order ID and the advertisement posteriority order of the correspondence preservation that receives in nearest one-period.
Step S304, front end represent server after the advertisement posteriority order that receives order ID and correspondence, obtain the advertisement and identifier that carries from advertisement posteriority order, and corresponding order ID and the advertisement and identifier preserved.
Concrete, because the site information of carrying in order is different, identical advertisement and identifier can appear carrying in a plurality of orders, so corresponding advertisement and identifier, the order ID of the advertisement posteriority order of this advertisement and identifier will be carried, form with chained list is preserved, and set up the corresponding relation of this advertisement and identifier and this chained list, in order to follow-uply inquire corresponding chained list according to advertisement and identifier, further inquire again the order ID corresponding with this advertisement and identifier, thereby determine to carry the advertisement posteriority order of this advertisement and identifier.
step S305, after completing above-mentioned treatment scheme, front end represents server based on showing advertisement treatment scheme of the prior art, after determining showing advertisements based on the showing advertisement call request that receives, advertisement and identifier based on this advertisement, inquire about advertisement corresponding to this advertisement and identifier and whether subscribed to showing advertisement pattern posteriority business, if do not subscribe to, carry out subsequent treatment according to the showing advertisement treatment scheme, if subscribe to, remove according to the showing advertisement treatment scheme, represent outside this advertisement on corresponding Website page, also preserve the ad content data of this advertisement that generates, and preserve represent this advertisement required represent configuration information, and the network address of preserving the Website page that represents this advertisement.For the ease of distinguishing, the follow-up advertisement that will subscribe to showing advertisement pattern posteriority business is called given ad.
For the ease of subsequent query, storage server can be set in addition, be used for to preserve this given ad above-mentioned ad content data, represent the network address of configuration information and Website page.
In this step, can correspondence subscribe to the advertisement posteriority order of this given ad, preserve above-mentioned ad content data corresponding to this given ad, represent the network address of configuration information and Website page, be specifically as follows: first the advertisement and identifier according to this given ad inquires corresponding order ID, and the corresponding order ID that inquires preserves above-mentioned ad content data corresponding to this given ad, represents the network address of configuration information and Website page.
Better, owing to having carried site information in some orders, so preserve above-mentioned ad content data corresponding to this given ad at corresponding order ID, when representing the network address of configuration information and Website page, can for the order of the site information of carrying for the site information that is complementary with the network address of this Website page, carry out correspondence preservation.Network address and site information are complementary, and represent that this network address belongs to the network address of the corresponding website of this site information.
In this step, above-mentioned ad content data that specifically can this given ad is corresponding, represent the network address of configuration information and Website page, be kept in the file that comprises this correspondence order ID in filename.
because this given ad may repeatedly be asked to represent, in order to control the above-mentioned ad content data to this given ad of should order ID preserving, the number of times that represents the network address of configuration information and Website page, follow-uply carry out that sectional drawing is processed and to the number of times of advertiser feedback sectional drawing result in order to control, better, default settings amount threshold in this step, and before each the preservation, the magnitude relationship of preserving quantity and this setting amount threshold that relatively this order ID is corresponding, when preservation quantity corresponding to this order ID is set amount threshold less than this, preserve processing, otherwise, to cancel preserving and process, and upgrade afterwards preservation quantity corresponding to this appointment order in preservation, the quantity of preserving after renewal is that the former quantity of having preserved adds 1 value.
At present front end represent server be widely used parallel and independently a plurality of threads process the showing advertisement call flow, this the call flow that represents that different threads can be processed same given ad may occur, and the above-mentioned ad content data of this given ad, represent the preservation treatment scheme of the network address of configuration information and Website page, the content of preserving for the ease of distinguishing each thread, can comprise order ID and Thread Id at filename, in order to distinguish.
And, when preserving based on the relation of preserving quantity and setting amount threshold of statistics, in order to improve treatment effeciency, can the shared sign of a plurality of threads preserve the parameter of quantity, namely all can determine to have preserved quantity based on the numerical value that this parameter characterizes, and after preservation, this parameter be upgraded.At this moment, may occur a thread after obtaining this parameter to upgrading between this parameter, another thread obtains this parameter and preserves the situation of processing based on this parameter that obtains, thereby cause to occur reality and preserved the situation that quantity exceeds the numerical value of this parameter sign, but adjust flexibly in the time of can be by the predetermined amount threshold value, the impact that makes this situation cause whole treatment scheme can be in accepting scope.
In step S306, the embodiment of the present application, can capture server be set in the advertisement service provider side, be used for follow-up this given ad based on preserving above-mentioned ad content data, represent the network address of configuration information and Website page, generation represents the Website page that this given ad is arranged, and the processing of sectional drawing and sectional drawing result feedback, specific as follows:
Front end represents server after completing the above-mentioned ad content data of this given ad, representing the preservation of network address of configuration information and Website page, and capture server is asked the current site page corresponding to this network address based on the network address of this Website page of preserving.
Capture server can be by obtain the network address of this Website page to storage server requests, and better, it is same server that capture server and storage server also can be set.
Step S307, capture server are based on the above-mentioned ad content data of this given ad of preserving and represent configuration information, request to the current site page on represent this given ad, obtain representing the Website page that this given ad is arranged.
This step specifically can adopt following dual mode to carry out:
First kind of way: request address on the advertisement line that carries in this current Website page that capture server will be asked, be revised as request address under the advertisement line, under this advertisement line, request address is used for providing above-mentioned ad content data corresponding to this given ad of preservation and represents configuration information; Concrete, under this advertisement line, request address can be the address of above-mentioned storage server;
Based on request address under this advertisement line, obtain this ad content data and represent configuration information; Concrete, can complete based on request address under this advertisement line by the web browser on capture server, obtain this ad content data and the flow process that represents configuration information, the mode of concrete acquisition request can adopt variety of way of the prior art, no longer is described in detail at this;
Represent positional information and ad content data based on this that obtains, this position that represents the positional information sign represents this given ad on this current Website page of asking, and obtains representing the Website page that this given ad is arranged.
Adopt above-mentioned first kind of way, can obtain representing the Website page that this given ad is arranged based on the function of existing web browser, improvements over the prior art are few, and are convenient to realize.
The second way: capture server represents positional information based on this that preserve, determines that this represents the position that positional information characterizes on this current Website page of asking; This represents positional information and is the positional information that represents of preservation corresponding to the network address of this Website page;
The ad content that the ad content data of use preserving characterizes replaces that on this current Website page, this represents the locational content that positional information characterizes, and obtains representing the Website page that this given ad is arranged; This ad content data is the ad content data with the corresponding preservation of the network address of this Website page.
Adopt the above-mentioned second way, compare first kind of way, can reduce mutual between server, obtain fast representing the Website page that this given ad is arranged, but need to develop new processing logic on capture server, in order to realize corresponding function.
Step S308, capture server carry out sectional drawing to representing the Website page that this given ad is arranged, and obtain the Website page sectional drawing.
Step S309, capture server return to the Website page sectional drawing that obtains the terminal of advertiser's use of this given ad of issue; Specifically can based on advertisement posteriority order corresponding to this order ID, determine the terminal that the advertiser uses.
In this step, capture server specifically can return to the WEB server with the Website page sectional drawing that has obtained and need to return to the terminal of advertiser's use, is transmitted to the terminal of advertiser's use according to the form of agreement by the WEB server.
The such scheme that adopts the embodiment of the present application to provide, no longer in the situation that when represent given ad in unknown Website page, go for frequently and ask Website page, but after determining to represent this given ad, start the treatment scheme that acquisition represents the sectional drawing of the Website page that this given ad is arranged, thereby reduced invalid processing operation, and then reduced consumption and the waste of processing resource.
Embodiment 2:
Based on same inventive concept, the web advertisement that provides according to the above embodiments of the present application represents pattern posteriority method method, and correspondingly, the embodiment of the present application 2 also provides the web advertisement to represent the pattern posteriori system, and its structural representation specifically comprises as shown in Figure 4:
Front end represents server 401, be used for after determining to represent described given ad based on the showing advertisement call request, preserve the ad content data of the described given ad that generates, and preserve represent described given ad required represent configuration information and the network address of preserving the Website page that represents described given ad;
Capture server 402 is used for asking the current site page corresponding to described network address based on the described network address of preserving; And based on described ad content data and the described configuration information that represents preserved, represent described given ad on the described current site page of asking, obtain representing the Website page that described given ad is arranged; And carry out sectional drawing to representing the Website page that described given ad is arranged, and the Website page sectional drawing that obtains is returned to the terminal of advertiser's use of the described given ad of issue.
Better, capture server 402, request address on the advertisement line that the concrete described current site page that is used for asking carries is revised as request address under the advertisement line, and under described advertisement line, request address is used for providing described ad content data and the described configuration information that represents of preservation; And based on request address under described advertisement line, obtain described ad content data and the described configuration information that represents; And based on described positional information and the described ad content data of representing of obtaining, request to the described current site page the above represent the position that positional information characterizes and represent described given ad, obtain representing the Website page that described given ad is arranged.
Better, capture server 402, concrete being used for based on the described positional information that represents of preserving, determine request to the described current site page the above represent the position that positional information characterizes; And the ad content of the described ad content data sign of use preservation, the above represents the locational content that positional information characterizes to replace the described current site page, obtains representing the Website page that described given ad is arranged.
Better, front end represents server 401, also is used for determining to subscribe to the appointment order that represents pattern posteriority business of described given ad; And specifically be used for corresponding described appointment order, preserve the ad content data of the described given ad that generates, and preserve represent described given ad required represent configuration information and the network address of preserving the Website page that represents described given ad.
Better, front end represents server 401, also be used in the ad content data of preserving the described given ad that generates, and preserve represent described given ad required represent configuration information, and before preserving the network address of the Website page that represents described given ad, determine that the preservation quantity corresponding with described appointment order is less than setting amount threshold; And in the ad content data of preserving the described given ad that generates, and preserve represent described given ad required represent configuration information, and after preserving the network address of the Website page that represents described given ad, upgrade the preservation quantity corresponding with described appointment order, wherein, the quantity of preserving after renewal is that the former quantity of having preserved adds 1 value.
The function of above-mentioned each module can corresponding to the respective handling step in Fig. 2 or flow process shown in Figure 3, not repeat them here.
In sum, the scheme that the embodiment of the present application provides, comprise: after determining to represent this given ad based on the showing advertisement call request, preserve the ad content data of this given ad that generates, and preserve represent this given ad required represent configuration information and the network address of preserving the Website page that represents this given ad; And based on this network address of preserving, ask the current site page corresponding to this network address; And based on the ad content data of preserving with represent configuration information, request to the current site page on represent this given ad, obtain representing the Website page that this given ad is arranged; And carry out sectional drawing to representing the Website page that this given ad is arranged, and the Website page sectional drawing that obtains is returned to the terminal of advertiser's use of this given ad of issue.The scheme that adopts the embodiment of the present application to provide when obtaining characterizing the Website page sectional drawing of showing advertisement pattern, has reduced consumption and the waste of processing resource.
The web advertisement that the application's embodiment provides represents the pattern posteriori system can be realized by computer program.Those skilled in the art should be understood that; above-mentioned Module Division mode is only a kind of in numerous Module Division modes; if be divided into other modules or do not divide module, as long as the web advertisement represents the pattern posteriori system and has above-mentioned functions, all should be within the application's protection domain.
The application is that reference is described according to process flow diagram and/or the block scheme of method, equipment (system) and the computer program of the embodiment of the present application.Should understand can be by the flow process in each flow process in computer program instructions realization flow figure and/or block scheme and/or square frame and process flow diagram and/or block scheme and/or the combination of square frame.Can provide these computer program instructions to the processor of multi-purpose computer, special purpose computer, Embedded Processor or other programmable data processing device to produce a machine, make the instruction of carrying out by the processor of computing machine or other programmable data processing device produce to be used for the device of realizing in the function of flow process of process flow diagram or a plurality of flow process and/or square frame of block scheme or a plurality of square frame appointments.
These computer program instructions also can be stored in energy vectoring computer or the computer-readable memory of other programmable data processing device with ad hoc fashion work, make the instruction that is stored in this computer-readable memory produce the manufacture that comprises command device, this command device is realized the function of appointment in flow process of process flow diagram or a plurality of flow process and/or square frame of block scheme or a plurality of square frame.
These computer program instructions also can be loaded on computing machine or other programmable data processing device, make on computing machine or other programmable devices and to carry out the sequence of operations step producing computer implemented processing, thereby be provided for realizing the step of the function of appointment in flow process of process flow diagram or a plurality of flow process and/or square frame of block scheme or a plurality of square frame in the instruction of carrying out on computing machine or other programmable devices.
Obviously, those skilled in the art can carry out various changes and modification and the spirit and scope that do not break away from the application to the application.Like this, if within these of the application are revised and modification belongs to the scope of the application's claim and equivalent technologies thereof, the application also is intended to comprise these changes and modification interior.

Claims (10)

1. a web advertisement represents pattern posteriority method, it is characterized in that, comprising:
After determining to represent described given ad based on the showing advertisement call request, preserve the ad content data of the described given ad that generates, and preserve represent described given ad required represent configuration information and the network address of preserving the Website page that represents described given ad;
Based on the described network address of preserving, ask the current site page corresponding to described network address;
Based on described ad content data and the described configuration information that represents preserved, represent described given ad on the described current site page of asking, obtain representing the Website page that described given ad is arranged;
Carry out sectional drawing to representing the Website page that described given ad is arranged, and the Website page sectional drawing that obtains is returned to the terminal of advertiser's use of the described given ad of issue.
2. the method for claim 1, it is characterized in that, based on described ad content data and the described configuration information that represents preserved, represent described given ad on the described current site page of asking, obtain representing the Website page that described given ad is arranged, specifically comprise:
With request address on the advertisement line that carries in the described current site page of asking, be revised as request address under the advertisement line, under described advertisement line, request address is used for providing described ad content data and the described configuration information that represents of preservation;
Based on request address under described advertisement line, obtain described ad content data and the described configuration information that represents;
Based on described positional information and the described ad content data of representing of obtaining, request to the described current site page the above represent the position that positional information characterizes and represent described given ad, obtain representing the Website page that described given ad is arranged.
3. the method for claim 1, it is characterized in that, based on described ad content data and the described configuration information that represents preserved, represent described given ad on the described current site page of asking, obtain representing the Website page that described given ad is arranged, specifically comprise:
Based on the described positional information that represents of preserving, determine request to the described current site page the above represent the position that positional information characterizes;
Use the ad content of the described ad content data sign of preserving, the above represents the locational content that positional information characterizes to replace the described current site page, obtains representing the Website page that described given ad is arranged.
4. the method for claim 1, it is characterized in that, in the ad content data of the described given ad that preserve to generate, and preserve represent described given ad required represent configuration information, and before preserving the network address of the Website page that represents described given ad, also comprise:
Determine to subscribe to the appointment order that represents pattern posteriority business of described given ad;
The ad content data of the described given ad that preserve to generate, and preserve represent described given ad required represent configuration information, and the network address of preserving the Website page that represents described given ad is specially:
Corresponding described appointment order is preserved the ad content data of the described given ad that generates, and preserve represent described given ad required represent configuration information and the network address of preserving the Website page that represents described given ad.
5. method as claimed in claim 4, it is characterized in that, in the ad content data of the described given ad that preserve to generate, and preserve represent described given ad required represent configuration information, and before preserving the network address of the Website page that represents described given ad, also comprise:
Determine that the preservation quantity corresponding with described appointment order is less than setting amount threshold;
In the ad content data of the described given ad that preserve to generate, and preserve represent described given ad required represent configuration information, and after preserving the network address of the Website page that represents described given ad, also comprise:
Upgrade the preservation quantity corresponding with described appointment order, wherein, the quantity of preserving after renewal is that the former quantity of having preserved adds 1 value.
6. a web advertisement represents the pattern posteriori system, it is characterized in that, comprising:
Front end represents server, be used for after determining to represent described given ad based on the showing advertisement call request, preserve the ad content data of the described given ad that generates, and preserve represent described given ad required represent configuration information and the network address of preserving the Website page that represents described given ad;
Capture server is used for asking the current site page corresponding to described network address based on the described network address of preserving; And based on described ad content data and the described configuration information that represents preserved, represent described given ad on the described current site page of asking, obtain representing the Website page that described given ad is arranged; And carry out sectional drawing to representing the Website page that described given ad is arranged, and the Website page sectional drawing that obtains is returned to the terminal of advertiser's use of the described given ad of issue.
7. system as claimed in claim 6, it is characterized in that, described capture server, request address on the advertisement line that the concrete described current site page that is used for asking carries, be revised as request address under the advertisement line, under described advertisement line, request address is used for providing described ad content data and the described configuration information that represents of preservation; And based on request address under described advertisement line, obtain described ad content data and the described configuration information that represents; And based on described positional information and the described ad content data of representing of obtaining, request to the described current site page the above represent the position that positional information characterizes and represent described given ad, obtain representing the Website page that described given ad is arranged.
8. system as claimed in claim 6, is characterized in that, described capture server, concrete being used for based on the described positional information that represents of preserving, determine request to the described current site page the above represent the position that positional information characterizes; And the ad content of the described ad content data sign of use preservation, the above represents the locational content that positional information characterizes to replace the described current site page, obtains representing the Website page that described given ad is arranged.
9. system as claimed in claim 6, is characterized in that, described front end represents server, also is used for determining to subscribe to the appointment order that represents pattern posteriority business of described given ad; And specifically be used for corresponding described appointment order, preserve the ad content data of the described given ad that generates, and preserve represent described given ad required represent configuration information and the network address of preserving the Website page that represents described given ad.
10. system as claimed in claim 9, it is characterized in that, described front end represents server, also be used in the ad content data of preserving the described given ad that generates, and preserve represent described given ad required represent configuration information, and before preserving the network address of the Website page that represents described given ad, determine that the preservation quantity corresponding with described appointment order is less than setting amount threshold; And in the ad content data of preserving the described given ad that generates, and preserve represent described given ad required represent configuration information, and after preserving the network address of the Website page that represents described given ad, upgrade the preservation quantity corresponding with described appointment order, wherein, the quantity of preserving after renewal is that the former quantity of having preserved adds 1 value.
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