CN107481029A - A kind of Forecasting Methodology and device of the stock of publicity orders - Google Patents
A kind of Forecasting Methodology and device of the stock of publicity orders Download PDFInfo
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- CN107481029A CN107481029A CN201710571386.5A CN201710571386A CN107481029A CN 107481029 A CN107481029 A CN 107481029A CN 201710571386 A CN201710571386 A CN 201710571386A CN 107481029 A CN107481029 A CN 107481029A
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- targeted advertisements
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- order
- broadcasting time
- advertisements order
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
Abstract
The invention provides a kind of Forecasting Methodology and device of the stock of publicity orders, this method includes：The first user mark in acquisition crowd bag；The order item of targeted advertisements order is obtained, order item includes：Launch scope, release time and priority；User corresponding to the first user mark is counted to meeting the broadcasting time of the video of targeted advertisements order requirements；Count the quantity of the user of each broadcasting time；According to the priority of targeted advertisements order, scope and release time are launched, the ratio for the user that targeted advertisements order can be assigned to is calculated；The ratio for the user that can be assigned to according to each broadcasting time and targeted advertisements order, the expectation hit-count of the targeted advertisements order of each broadcasting time is calculated；According to the quantity of the user for it is expected hit-count and each broadcasting time of the targeted advertisements order of each broadcasting time, the stock of targeted advertisements order is calculated.The present invention realizes that crowd wraps stock's inquiry amount of orientation, avoids exposed loss or wastes stock.
Description
Technical field
The present invention relates to advertisement pushing technical field, more particularly to a kind of Forecasting Methodology and dress of the stock of publicity orders
Put.
Background technology
In the prior art, in order to meet business demand, ad content is often added during video is played.Advertisement
Business proposes the dispensing scope of the advertisement to be launched, release time, default broadcasting time, priority and predetermined in publicity orders
Measure information etc..The injected volume of advertisement can not be more than advertisement quantity in stock.So-called advertisement stock is exactly that advertisement launching platform can be thrown
The total amount for the video bumper advertisements put.The storehouse under this area, platform is shared in areal, the different publicity orders of identical platform
Deposit.The scheme of prior art easily produces exposed when distributing publicity orders to stock.
The content of the invention
Technical problem to be solved of the embodiment of the present invention is to provide a kind of Forecasting Methodology and dress of the stock of publicity orders
Put, it is exposed easily to be produced when solving the problems, such as that the publicity orders of prior art distribute stock.
In order to solve the above problems, according to an aspect of the invention, there is provided a kind of prediction of the stock of publicity orders
Method, including：
The first user mark in acquisition crowd bag；
The order item of targeted advertisements order is obtained, wherein, the order item includes：Launch scope, release time and preferential
Level；
User corresponding to first user mark is counted to meeting the broadcasting of the video of the targeted advertisements order requirements
Number, wherein, the video for meeting the targeted advertisements order requirements includes：In the dispensing scope of the targeted advertisements order
With the release time corresponding to the video that plays in historical time；
Count the quantity of the user of each broadcasting time；
According to the priority of the targeted advertisements order, scope and release time are launched, it is wide that the target is calculated
Accuse the ratio for the user that order can be assigned to；
The ratio for the user that can be assigned to according to each broadcasting time and the targeted advertisements order, is calculated institute
State the expectation hit-count of the targeted advertisements order of each broadcasting time；
According to the expectation hit-count of the targeted advertisements order of each broadcasting time and each broadcasting time
The quantity of several users, the stock of the targeted advertisements order is calculated.
According to another aspect of the present invention, present invention also offers a kind of prediction meanss of the stock of publicity orders, including：
First acquisition module, for obtaining the first user mark in crowd's bag；
Second acquisition module, for obtaining the order item of targeted advertisements order, wherein, the order item includes：Launch model
Enclose, release time and priority；
First statistical module, for counting user corresponding to the first user mark to meeting the targeted advertisements order
It is required that video broadcasting time, wherein, the video for meeting the targeted advertisements order requirements includes：It is wide in the target
The video played corresponding to the dispensing scope of announcement order and release time in historical time；
Second statistical module, the quantity of the user for counting each broadcasting time；
First computing module, for the priority according to the targeted advertisements order, launch scope and release time, meter
Calculation obtains the ratio for the user that the targeted advertisements order can be assigned to；
Second computing module, for the user that can be assigned to according to each broadcasting time and the targeted advertisements order
Ratio, the expectation hit-count of the targeted advertisements order of each broadcasting time is calculated；
3rd computing module, the expectation hit-count for the targeted advertisements order according to each broadcasting time
And the quantity of the user of each broadcasting time, the stock of the targeted advertisements order is calculated.
Compared with prior art, the embodiment of the present invention includes advantages below：
The Forecasting Methodology of the stock of the publicity orders of the present invention, orientation can be predicted and launch the advertisement to specified crowd's bag
Order, the quantity in stock that can be used in the case where launching the specified constraintss such as scope, release time and priority, realizes crowd Bao Ding
To stock's inquiry amount, avoid exposed loss or waste the situation of stock.
Brief description of the drawings
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below by institute in the description to the embodiment of the present invention
The accompanying drawing needed to use is briefly described, it should be apparent that, drawings in the following description are only some implementations of the present invention
Example, for those of ordinary skill in the art, without having to pay creative labor, can also be according to these accompanying drawings
Obtain other accompanying drawings.
Fig. 1 is the flow chart of the Forecasting Methodology of the stock of the publicity orders of the embodiment of the present invention one；
Fig. 2 is the flow chart of the Forecasting Methodology of the stock of the publicity orders of the embodiment of the present invention two；
Fig. 3 is the structured flowchart of the prediction meanss of the stock of the publicity orders of the embodiment of the present invention three；
Fig. 4 is the structured flowchart of the prediction meanss of the stock of the publicity orders of the embodiment of the present invention four.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is part of the embodiment of the present invention, rather than whole embodiments.Based on this hair
Embodiment in bright, the every other implementation that those of ordinary skill in the art are obtained under the premise of creative work is not made
Example, belongs to the scope of protection of the invention.
Embodiment one
The embodiment of the present invention one discloses a kind of Forecasting Methodology of the stock of publicity orders.The stock refers to can be used for extensively
Accuse the broadcasting time of order.As shown in figure 1, this method specifically includes the steps：
Step 101：The first user mark in acquisition crowd bag.
The text that crowd's bag is made up of a large amount of first users mark, a crowd can have any number of in wrapping
First user identifies.Generally, the first user in crowd's bag is identified with millions of to 100,000,000.Every one first
User's mark is unique.For example, first user mark can be the first ID.
Step 102：Obtain the order item of targeted advertisements order.
Order item is the least unit that advertiser places an order.The order item includes：Launch scope, release time and preferential
Level.The order item is also comprising ad material, default broadcasting time and scheduled volume information etc..
Launching scope includes：Release platform, region, channel etc..For example, the dispensing scope of targeted advertisements order is：Peace
Zhuo Pingtai+District of Shanghai+series channel.Release time is targeted advertisements order duration.For example, the release time is：
Fortnight.Priority be when there is multiple publicity orders, the targeted advertisements order relative to other publicity orders preferential journey
Degree.If the priority of targeted advertisements order is high, preferentially inventory allocation is given to the targeted advertisements order.If targeted advertisements order
Other publicity orders of priority ratio are low, then after stock is distributed to other publicity orders, remaining stock is reallocated to target
Publicity orders.
Step 103：User corresponding to the first user mark is counted to meeting the broadcasting of the video of targeted advertisements order requirements
Number.
Wherein, meeting the video of targeted advertisements order requirements includes：In dispensing scope and the dispensing of targeted advertisements order
Between the video that plays in corresponding historical time.The length of release time and the equal length of historical time.In general, the dispensing
Historical time corresponding to time is the nearest historical time that can be counted.For example, the release time is fortnight, then historical time
For nearest fortnight.For example, the dispensing scope of targeted advertisements order is：Android platform+District of Shanghai+series channel.Throw
It is fortnight to put the time, then obtains user corresponding to the first user mark in Android platform+District of Shanghai+series channel
Under, to the broadcasting time of video in nearest fortnight.For example, in nearest fortnight, user A broadcastings Android platform+
The number of all videos under District of Shanghai+series channel is 1 time, and user B plays Android platform+District of Shanghai+TV play
The number of all videos under channel be 2 times ....
Step 104：Count the quantity of the user of each broadcasting time.
For example, the quantity for playing the user of 1 all video for meeting targeted advertisements order requirements is 100 people, play 2 times
The quantity for meeting the user of all videos of targeted advertisements order requirements is 200 people ... ....
Step 105：According to the priority of targeted advertisements order, scope and release time are launched, it is wide that target is calculated
Accuse the ratio for the user that order can be assigned to.
Due to publicity orders may have it is multiple, then preferentially can distribute stock to the high publicity orders of priority.Therefore, root
It can be calculated in the quantity of available user according to the priority of targeted advertisements order, the targeted advertisements order can actually divide
The ratio for the user being fitted on.
Step 106：The ratio for the user that can be assigned to according to each broadcasting time and targeted advertisements order, it is calculated every
The expectation hit-count of the targeted advertisements order of one broadcasting time.
The expectation hit-count can not simply regard broadcasting time as, because that broadcasting time statistics is all users.
But according to the priority of targeted advertisements order, its differ surely be assigned in stock, therefore, it is also desirable to consider that target is wide
The ratio for the user that order can be assigned to is accused, can just obtain accurately it is expected hit-count.
Step 107：Hit-count and each broadcasting time it is expected according to the targeted advertisements order of each broadcasting time
The quantity of user, the stock of targeted advertisements order is calculated.
Because each broadcasting time corresponds to a number of user, the user of these quantity can contribute broadcasting time.
Therefore, the targeted advertisements order of each broadcasting time it is expected that hit-count combines the quantity of the user of each broadcasting time,
The stock of final targeted advertisements order can be calculated.
To sum up, the Forecasting Methodology of the stock of the publicity orders of the embodiment of the present invention one, orientation can be predicted and launch to a finger
Determine the publicity orders of crowd's bag, the quantity in stock that can be used in the case where launching the specified constraintss such as scope, release time and priority,
Stock's inquiry amount that crowd wraps orientation is realized, exposed loss is avoided or wastes the situation of stock.
Embodiment two
The embodiment of the present invention two discloses a kind of Forecasting Methodology of the stock of publicity orders.The stock refers to can be used for extensively
Accuse the broadcasting time of order.As shown in Fig. 2 this method includes the steps：
Step 201：The first user mark in acquisition crowd bag.
The text that crowd's bag is made up of a large amount of first users mark, a crowd can have any number of in wrapping
First user identifies.Generally, the first user in crowd's bag is identified with millions of to 100,000,000.Every one first
User's mark is unique.For example, first user mark can be the first ID.
Step 202：Obtain the order item of targeted advertisements order.
Order item is the least unit that advertiser places an order.The order item includes：Launch scope, release time and preferential
Level.The order item is also comprising ad material, broadcasting time control information and scheduled volume information etc..
Launching scope includes：Release platform, region, channel etc..For example, the dispensing scope of targeted advertisements order is：Peace
Zhuo Pingtai+District of Shanghai+series channel.Release time is targeted advertisements order duration.For example, the release time is：
Fortnight.Priority be when there is multiple publicity orders, the targeted advertisements order relative to other publicity orders preferential journey
Degree.If the priority of targeted advertisements order is high, preferentially inventory allocation is given to the targeted advertisements order.If targeted advertisements order
Other publicity orders of priority ratio are low, then after stock is distributed to other publicity orders, remaining stock is reallocated to target
Publicity orders.
Step 203：According to the dispensing scope of targeted advertisements order, obtain and play daily record.
Each dispensing scope, such as each release platform, record generation can be played according to history and plays daily record.
Step 204：According to daily record is played, the second user mark for playing and being recorded in daily record is obtained.
In general, playing daily record includes following information：Second user mark, the video of user's broadcasting, user play and regarded
The number of frequency, user play the time of video.Therefore, according to daily record is played, second user mark can be obtained.
Step 205：The second user matched with the first user mark is obtained to identify.
First user mark is compared with second user mark, obtains the second user matched with the first user mark
Mark, the crowd so as to be launched according to advertisement orientation are wrapped to obtain corresponding user's history broadcast information, so as to accurate pre-
Survey stock.
Step 206：From user corresponding to the second user mark of statistical match in daily record is played to meeting that targeted advertisements are ordered
The broadcasting time of the video singly required.
Wherein, meeting the video of targeted advertisements order requirements includes：In dispensing scope and the dispensing of targeted advertisements order
Between the video that plays in corresponding historical time.The length of release time and the equal length of historical time.In general, the dispensing
Historical time corresponding to time is the nearest historical time that can be counted.For example, the release time is fortnight, then historical time
For nearest fortnight.
For example, the dispensing scope of targeted advertisements order is：Android platform+District of Shanghai+series channel.Release time is
Fortnight, then user corresponding to second user mark is obtained under Android platform+District of Shanghai+series channel, nearest
To the broadcasting time amount of video in fortnight.For example, in nearest fortnight, user A plays Android platform+District of Shanghai
The number of all videos under+series channel is 1 time, and user B is played under Android platform+District of Shanghai+series channel
The number of all videos be 2 times ....
Order item also includes：Default broadcasting time.The default broadcasting time blocks for number.Because each user can see
The number of same advertisement is certain, after default broadcasting time, even if having played many times, the stock that can contribute with it is pre-
If the stock that broadcasting time can be contributed is close, so, without individually being counted to more broadcasting times.Specifically, when the
When user is to meeting that the broadcasting time of the video of targeted advertisements order requirements exceedes default broadcasting time corresponding to one user mark,
In step 206, using default broadcasting time as the first user mark corresponding to user to meeting that targeted advertisements order requirements regard
The broadcasting time of frequency.Due to, it is that user corresponding to second user mark is counted in daily record is played when specifically counting, therefore, with
First user identifies the broadcasting time of user corresponding to the second user mark of matching if it exceeds presetting broadcasting time, then will be pre-
If broadcasting time is as broadcasting time.Such as default broadcasting time is 50 times, then the broadcasting time more than 50 times is designated as 50 times.
Step 207：Count the quantity of the user of each broadcasting time.
For example, the quantity for playing the user of 1 all video for meeting targeted advertisements order requirements is 100 people, play 2 times
The quantity for meeting the user of all videos of targeted advertisements order requirements is 200 people ... ....
Step 208：According to the dispensing scope of targeted advertisements order and release time, the quantity of available user is counted.
The history that the dispensing scope ordered according to targeted advertisements can obtain the dispensing scope plays daily record, and history is broadcast
Put and the time that user plays video is have recorded in daily record.Daily record can be played from history according to the release time of targeted advertisements order
It is middle to obtain user's mark that video was played within the release time.The quantity of counting user mark can obtain available use
The quantity at family.For example, in the dispensing scope of targeted advertisements order and in the release time, it is possible to provide user quantity be 1,000,000.
Step 209：According to the priority of targeted advertisements order, count and own with the priority identical of targeted advertisements order
The total quantity n of publicity orders.
Because the publicity orders of same priority may have multiple, and the publicity orders of same priority need mean allocation
Stock, therefore, it is necessary to count the total quantity with all publicity orders of priority identical of the targeted advertisements order.Wherein, n is big
In 0.
Step 210：Calculate the number of users that all publicity orders of the priority higher than targeted advertisements order can be assigned to
With the ratio of the quantity of available user, obtaining all publicity orders of the priority higher than targeted advertisements order can be assigned to
User ratio Ph。
For example, the number of users that should can be assigned to higher than all publicity orders of the priority of targeted advertisements order can basis
The scheduled volume information that the order item of the publicity orders includes determines.The advertiser that the scheduled volume information includes launching advertisement wishes
The number of users being assigned to.The number of users that the number of users for wishing to be assigned to can be assigned to as the publicity orders.By height
The number of users divided by available number of users that can be assigned in all publicity orders of the priority of targeted advertisements order are i.e.
For the ratio P for the user that can be assigned toh.If the priority of the targeted advertisements order is highest, showing stock, preferentially distribution should
Targeted advertisements order, then PhFor 0.
Step 211：The ratio P for the user that targeted advertisements order can be assigned to is calculatedt=(1-Ph)/n。
The number of users that the high publicity orders of priority than targeted advertisements order are assigned to deducts.Remaining number of users
Amount needs the mean allocation in the publicity orders of equal priority.By the step, the targeted advertisements order point can be calculated
The ratio for the user being fitted on.
Step 212：The ratio for the user that can be assigned to according to each broadcasting time and targeted advertisements order, it is calculated every
The expectation hit-count of the targeted advertisements order of one broadcasting time.
The expectation hit-count K=P of the targeted advertisements order of each broadcasting time is calculatedt× k, wherein, k is broadcasting
Number.For example, the ratio P for the user that targeted advertisements order can be assigned totFor 10%, broadcasting time is 10 times, then broadcasts for this 10 times
The expectation hit-count for putting the targeted advertisements order of number is 1 time.
Step 213：The quantity m of the user of each broadcasting time and the targeted advertisements order of each broadcasting time is calculated
The product for it is expected hit-count K.
The quantity m of the user of each broadcasting time can be obtained by step 206.Each broadcasting can be calculated by step 211
The expectation hit-count K of the targeted advertisements order of number.The product of both can be calculated by this step.For example, play
Number is that the quantity of the user of 10 times is 100 people, and the expectation hit-count of the targeted advertisements order of 10 broadcasting times is 1 time,
Then both products are 100.
Step 214：Product corresponding to each broadcasting time is taken and obtains the stock of targeted advertisements order.
For example, product corresponding to playing 1~50 (more than 50 times according to 50 calculating) secondary video is 100,000, then target
The stock of publicity orders is exactly 5,000,000.
To sum up, the Forecasting Methodology of the stock of the publicity orders of the embodiment of the present invention two, can be launched according to orientation to a finger
The dispensing scope for determining the publicity orders of crowd's bag obtains corresponding broadcasting daily record, and is got from the broadcasting daily record and meet target
The release time of publicity orders and the user for launching area requirement, the quantity of available user is counted according to these users；Root
The quantity for the user being assigned to according to the publicity orders of the priority higher than targeted advertisements order and the quantity of available user
Ratio, the ratio for the user that the targeted advertisements order can be assigned to can be calculated；It can be assigned to according to the targeted advertisements order
The ratio of user, the quantity of user corresponding to broadcasting time and broadcasting time, can be calculated and be limited in the targeted advertisements order
The quantity in stock that can be used under the specified constraintss such as fixed dispensing scope, release time, priority and default broadcasting time, realize
Crowd wraps the stock inquiry amount of orientation, avoids exposed loss or wastes the situation of stock.
Embodiment three
The embodiment of the present invention three discloses a kind of prediction meanss of the stock of publicity orders.The stock refers to can be used for extensively
Accuse the broadcasting time of order.As shown in figure 3, the device includes following concrete structure：
First acquisition module 301, for obtaining the first user mark in crowd's bag.
Second acquisition module 302, for obtaining the order item of targeted advertisements order.
Wherein, order item includes：Launch scope, release time and priority.
First statistical module 303, for counting user corresponding to the first user mark to meeting targeted advertisements order requirements
Video broadcasting time.
Wherein, meeting the video of targeted advertisements order requirements includes：In dispensing scope and the dispensing of targeted advertisements order
Between the video that plays in corresponding historical time.
Second statistical module 304：For the quantity for the user for counting each broadcasting time.
First computing module 305, for the priority according to targeted advertisements order, launch scope and release time, meter
Calculation obtains the ratio for the user that targeted advertisements order can be assigned to.
Second computing module 306, for the ratio for the user that can be assigned to according to each broadcasting time and targeted advertisements order
Example, the expectation hit-count of the targeted advertisements order of each broadcasting time is calculated.
3rd computing module 307, for the expectation hit-count of the targeted advertisements order according to each broadcasting time and every
The quantity of the user of one broadcasting time, the stock of targeted advertisements order is calculated.
To sum up, the prediction meanss of the stock of the publicity orders of the embodiment of the present invention three, orientation can be predicted and launch to a finger
Determine the publicity orders of crowd's bag, the quantity in stock that can be used in the case where launching the specified constraintss such as scope, release time and priority,
Stock's inquiry amount that crowd wraps orientation is realized, exposed loss is avoided or wastes the situation of stock.
Example IV
Fourth embodiment of the invention discloses a kind of prediction meanss of the stock of publicity orders.The stock refers to can be used for
The broadcasting time of publicity orders.As shown in figure 4, the device includes following specific module：First acquisition module 401, second are obtained
Modulus block 402, the first statistical module 403, the second statistical module 404, the first computing module 405, the second computing module 406 and
Three computing modules 407.Above-mentioned module is identical with the identical functions of modules in embodiment three, will not be repeated here.
Preferably, the device also includes：
3rd acquisition module 408, the step of order item for obtaining targeted advertisements order after, ordered according to targeted advertisements
Single dispensing scope, obtain and play daily record.
4th acquisition module 409, the second user mark recorded in daily record is played for according to daily record is played, obtaining.
Then the first statistical module 403 includes：
First acquisition submodule 4031, identified for obtaining the second user matched with the first user mark.
3rd statistic submodule 4032, for user couple corresponding to the second user mark of statistical match from broadcasting daily record
Meet the broadcasting time of the video of targeted advertisements order requirements.
Preferably, order item also includes：Default broadcasting time, then when user corresponding to the first user mark is to meeting target
When the broadcasting time of the video of publicity orders requirement exceedes default broadcasting time, the first statistical module 403 is by default broadcasting time
As user corresponding to the first user mark to meeting the broadcasting time of the video of targeted advertisements order requirements.Due to specific system
Timing, it is that user corresponding to second user mark is counted in daily record is played, therefore, second matched with the first user mark is used
The broadcasting time of user corresponding to the mark of family is if it exceeds preset broadcasting time, then using default broadcasting time as broadcasting time.
Preferably, the first computing module 405 includes：
First statistic submodule 4051, for that can be carried according to the dispensing scope of targeted advertisements order and release time, statistics
The quantity of the user of confession.
Second statistic submodule 4052, for the priority according to targeted advertisements order, statistics and targeted advertisements order
The total quantity n of all publicity orders of priority identical.
Wherein, n is more than 0.
First calculating sub module 4053, all publicity orders for calculating the priority higher than targeted advertisements order can divide
The number of users and the ratio of the quantity of available user being fitted on, obtain all wide of priority higher than targeted advertisements order
Accuse the ratio P for the user that order can be assigned toh。
Second calculating sub module 4054, the ratio P for the user that can be assigned to for targeted advertisements order to be calculatedt=
(1-Ph)/n。
Preferably, the expectation hit of the targeted advertisements order for each broadcasting time that the second computing module 406 is calculated
Number K=Pt× k, wherein, k is broadcasting time.
Preferably, the 3rd computing module 407 includes：
3rd calculating sub module 4071, for be calculated each broadcasting time user quantity m with it is each play time
The product for it is expected hit-count K of several targeted advertisements orders.
Take with module 4072, and, obtain the stock of targeted advertisements order for product corresponding to each broadcasting time to be taken.
To sum up, the prediction meanss of the stock of the publicity orders of the embodiment of the present invention four, can be launched according to orientation to a finger
The dispensing scope for determining the publicity orders of crowd's bag obtains corresponding broadcasting daily record, and is got from the broadcasting daily record and meet target
The release time of publicity orders and the user for launching area requirement, the quantity of available user is counted according to these users；Root
The quantity for the user being assigned to according to the publicity orders of the priority higher than targeted advertisements order and the quantity of available user
Ratio, the ratio for the user that the targeted advertisements order can be assigned to can be calculated；It can be assigned to according to the targeted advertisements order
The ratio of user, the quantity of user corresponding to broadcasting time and broadcasting time, can be calculated and be limited in the targeted advertisements order
The quantity in stock that can be used under the specified constraintss such as fixed dispensing scope, release time, priority and default broadcasting time, realize
Crowd wraps the stock inquiry amount of orientation, avoids exposed loss or wastes the situation of stock.
For device embodiment, because it is substantially similar to embodiment of the method, so description is fairly simple, it is related
Part illustrates referring to the part of embodiment of the method.
Each embodiment in this specification is described by the way of progressive, what each embodiment stressed be with
The difference of other embodiment, between each embodiment identical similar part mutually referring to.
It should be understood by those skilled in the art that, the embodiment of the embodiment of the present invention can be provided as method, apparatus or calculate
Machine program product.Therefore, the embodiment of the present invention can use complete hardware embodiment, complete software embodiment or combine software and
The form of the embodiment of hardware aspect.Moreover, the embodiment of the present invention can use one or more wherein include computer can
With in the computer-usable storage medium (including but is not limited to magnetic disk storage, CD-ROM, optical memory etc.) of program code
The form of the computer program product of implementation.
The embodiment of the present invention is with reference to method according to embodiments of the present invention, terminal device (system) and computer program
The flow chart and/or block diagram of product describes.It should be understood that can be by computer program instructions implementation process figure and/or block diagram
In each flow and/or square frame and the flow in flow chart and/or block diagram and/or the combination of square frame.These can be provided
Computer program instructions are set to all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing terminals
Standby processor is to produce a machine so that is held by the processor of computer or other programmable data processing terminal equipments
Capable instruction is produced for realizing in one flow of flow chart or multiple flows and/or one square frame of block diagram or multiple square frames
The device for the function of specifying.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing terminal equipments
In the computer-readable memory to work in a specific way so that the instruction being stored in the computer-readable memory produces bag
The manufacture of command device is included, the command device is realized in one flow of flow chart or multiple flows and/or one side of block diagram
The function of being specified in frame or multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing terminal equipments so that
Series of operation steps is performed on computer or other programmable terminal equipments to produce computer implemented processing, so that
The instruction performed on computer or other programmable terminal equipments is provided for realizing in one flow of flow chart or multiple flows
And/or specified in one square frame of block diagram or multiple square frames function the step of.
Although having been described for the preferred embodiment of the embodiment of the present invention, those skilled in the art once know base
This creative concept, then other change and modification can be made to these embodiments.So appended claims are intended to be construed to
Including preferred embodiment and fall into having altered and changing for range of embodiment of the invention.
Finally, it is to be noted that, herein, such as first and second or the like relational terms be used merely to by
One entity or operation make a distinction with another entity or operation, and not necessarily require or imply these entities or operation
Between any this actual relation or order be present.Moreover, term " comprising ", "comprising" or its any other variant meaning
Covering including for nonexcludability, so that process, method, article or terminal device including a series of elements are not only wrapped
Those key elements, but also the other element including being not expressly set out are included, or is also included for this process, method, article
Or the key element that terminal device is intrinsic.In the absence of more restrictions, wanted by what sentence "including a ..." limited
Element, it is not excluded that other identical element in the process including the key element, method, article or terminal device also be present.
Above to a kind of Forecasting Methodology and device of the stock of publicity orders provided by the present invention, detailed Jie has been carried out
Continue, specific case used herein is set forth to the principle and embodiment of the present invention, and the explanation of above example is only
It is the method and its core concept for being used to help understand the present invention；Meanwhile for those of ordinary skill in the art, according to this hair
Bright thought, there will be changes in specific embodiments and applications, in summary, this specification content should not manage
Solve as limitation of the present invention.
Claims (12)
- A kind of 1. Forecasting Methodology of the stock of publicity orders, it is characterised in that including：The first user mark in acquisition crowd bag；The order item of targeted advertisements order is obtained, wherein, the order item includes：Launch scope, release time and priority；User corresponding to first user mark is counted to meeting the broadcasting time of the video of the targeted advertisements order requirements, Wherein, the video for meeting the targeted advertisements order requirements includes：Dispensing scope and throwing in the targeted advertisements order Put the video played in historical time corresponding to the time；Count the quantity of the user of each broadcasting time；According to the priority of the targeted advertisements order, scope and release time are launched, the targeted advertisements are calculated and order The ratio for the user that list can be assigned to；The ratio for the user that can be assigned to according to each broadcasting time and the targeted advertisements order, it is calculated described every The expectation hit-count of the targeted advertisements order of one broadcasting time；Hit-count and each broadcasting time it is expected according to the targeted advertisements order of each broadcasting time The quantity of user, the stock of the targeted advertisements order is calculated.
- 2. according to the method for claim 1, it is characterised in that the priority according to the targeted advertisements order, throw Scope and release time are put, the step of ratio for the user that the targeted advertisements order can be assigned to is calculated, including：According to the dispensing scope of the targeted advertisements order and release time, the quantity of available user is counted；According to the priority of the targeted advertisements order, statistics and all advertisements of priority identical of the targeted advertisements order The total quantity n of order, wherein, n is more than 0；The number of users that all publicity orders that calculating is higher than the priority of the targeted advertisements order can be assigned to is with that can provide User quantity ratio, obtaining all publicity orders of the priority higher than the targeted advertisements order can be assigned to User ratio Ph；The ratio P for the user that the targeted advertisements order can be assigned to is calculatedt=(1-Ph)/n。
- 3. according to the method for claim 2, it is characterised in that：It is described each broadcasting time is calculated the target it is wide In the step of accusing the expectation hit-count of order, the phase of the targeted advertisements order for each broadcasting time being calculated Hope hit-count K=Pt× k, wherein, k is broadcasting time.
- 4. according to the method for claim 3, it is characterised in that the target according to each broadcasting time is wide The quantity of the user for it is expected hit-count and each broadcasting time of order is accused, the targeted advertisements order is calculated The step of stock, including：The quantity m of the user of each broadcasting time and the targeted advertisements order of each broadcasting time is calculated The product for it is expected hit-count K；The product corresponding to each broadcasting time is taken and obtains the stock of the targeted advertisements order.
- 5. according to the method for claim 1, it is characterised in that it is described obtain targeted advertisements order order item the step of it Afterwards, methods described also includes：According to the dispensing scope of targeted advertisements order, obtain and play daily record；According to the broadcasting daily record, the second user mark for playing and being recorded in daily record is obtained；Then user corresponding to the statistics first user mark is to meeting that the video of the targeted advertisements order requirements is broadcast The step of putting number, including：The second user matched with first user mark is obtained to identify；User corresponding to the second user mark of statistical match is to meeting that the targeted advertisements are ordered from the broadcasting daily record The broadcasting time of the video singly required.
- 6. according to the method for claim 1, it is characterised in that the order item also includes：Default broadcasting time, then work as institute User corresponding to the first user mark is stated to meeting that the broadcasting time of the video of the targeted advertisements order requirements exceedes default broadcast When putting number, user corresponding to the statistics first user mark is to meeting the videos of the targeted advertisements order requirements In the step of broadcasting time, using the default broadcasting time as first user mark corresponding to user to meeting the mesh Mark the broadcasting time of the video of publicity orders requirement.
- A kind of 7. prediction meanss of the stock of publicity orders, it is characterised in that including：First acquisition module, for obtaining the first user mark in crowd's bag；Second acquisition module, for obtaining the order item of targeted advertisements order, wherein, the order item includes：Launch scope, throw Put time and priority；First statistical module, for counting user corresponding to the first user mark to meeting the targeted advertisements order requirements Video broadcasting time, wherein, the video for meeting the targeted advertisements order requirements includes：Ordered in the targeted advertisements The video played corresponding to single dispensing scope and release time in historical time；Second statistical module, the quantity of the user for counting each broadcasting time；First computing module, for the priority according to the targeted advertisements order, scope and release time are launched, is calculated The ratio for the user that can be assigned to the targeted advertisements order；Second computing module, for the ratio for the user that can be assigned to according to each broadcasting time and the targeted advertisements order Example, the expectation hit-count of the targeted advertisements order of each broadcasting time is calculated；3rd computing module, expectation hit-count and institute for the targeted advertisements order according to each broadcasting time The quantity of the user of each broadcasting time is stated, the stock of the targeted advertisements order is calculated.
- 8. device according to claim 7, it is characterised in that first computing module includes：First statistic submodule, it is available for the dispensing scope according to the targeted advertisements order and release time, statistics The quantity of user；Second statistic submodule, for the priority according to the targeted advertisements order, statistics and the targeted advertisements order The total quantity n of all publicity orders of priority identical, wherein, n is more than 0；First calculating sub module, all publicity orders for calculating the priority higher than the targeted advertisements order can be assigned to Number of users and available user quantity ratio, obtain the institute of the priority higher than the targeted advertisements order There is the ratio P for the user that publicity orders can be assigned toh；Second calculating sub module, the ratio P for the user that can be assigned to for the targeted advertisements order to be calculatedt=(1-Ph)/ n。
- 9. device according to claim 8, it is characterised in that：What first computing module was calculated described each broadcasts Put the expectation hit-count K=P of the targeted advertisements order of numbert× k, wherein, k is broadcasting time.
- 10. device according to claim 9, it is characterised in that second computing module includes：3rd calculating sub module, for be calculated each broadcasting time user quantity m with it is described it is each play time The product for it is expected hit-count K of several targeted advertisements orders；Take and module, and, obtain the targeted advertisements order for the product corresponding to each broadcasting time to be taken Stock.
- 11. device according to claim 7, it is characterised in that also include：3rd acquisition module, for it is described acquisition targeted advertisements order order item the step of after, according to targeted advertisements order Dispensing scope, obtain play daily record；4th acquisition module, for according to the broadcasting daily record, obtaining the second user mark for playing and being recorded in daily record；Then first statistical module includes：First acquisition submodule, identified for obtaining the second user matched with first user mark；3rd statistic submodule, for user couple corresponding to the second user mark of statistical match from the broadcasting daily record Meet the broadcasting time of the video of the targeted advertisements order requirements.
- 12. device according to claim 7, it is characterised in that the order item also includes：Default broadcasting time, then when User is to meeting that it is default that the broadcasting time of the video of the targeted advertisements order requirements exceedes corresponding to the first user mark During broadcasting time, first statistical module is using the default broadcasting time as user couple corresponding to first user mark Meet the broadcasting time of the video of the targeted advertisements order requirements.
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