CN107371048A - A kind of Forecasting Methodology and device of the stock of publicity orders - Google Patents
A kind of Forecasting Methodology and device of the stock of publicity orders Download PDFInfo
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- CN107371048A CN107371048A CN201710571919.XA CN201710571919A CN107371048A CN 107371048 A CN107371048 A CN 107371048A CN 201710571919 A CN201710571919 A CN 201710571919A CN 107371048 A CN107371048 A CN 107371048A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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Abstract
The invention provides a kind of Forecasting Methodology and device of the stock of publicity orders, this method includes：Obtain the order item of targeted advertisements order；According to the expection broadcasting time of targeted advertisements order and the video playback number of history per capita for the video for meeting targeted advertisements order requirements, the first number of users that can distribute to targeted advertisements order is calculated；According to the ratio and the first number of users of user corresponding to each history of advertising broadcasting time of advertisement, second user quantity corresponding to each history advertisement broadcasting time is obtained；According to second user quantity corresponding to history advertisement broadcasting time, each history advertisement broadcasting time and the weight of every one first publicity orders, stock's upper limit of targeted advertisements order is calculated.The present invention finally obtains stock's upper limit that the targeted advertisements order can finally use by obtaining the number of broadcasting advertisement and the quantity of corresponding user under the constraints that targeted advertisements order limits.
Description
Technical field
The present invention relates to advertisement pushing technical field, more particularly to a kind of Forecasting Methodology and dress of the stock of publicity orders
Put.
Background technology
In the prior art, in order to meet business demand, ad content is often added during video is played.Advertisement
Business proposes the release platform of the advertisement to be launched in publicity orders, launches area, launch channel, release time, preset and broadcast
Put number, priority and scheduled volume information etc..The injected volume of advertisement can not be more than advertisement quantity in stock.So-called advertisement stock is exactly
The total amount for the video bumper advertisements that can be launched that advertisement launching platform is brought.The different advertisements of areal, identical platform are ordered
Stock under single shared this area, platform.The consideration of needs and the exposed rate of reduction for service operation is, it is necessary to know calculating patch
The maximum stock that the single order item of piece advertisement can use.Lack the solution of problems at present.
The content of the invention
Technical problem to be solved of the embodiment of the present invention is to provide a kind of Forecasting Methodology and dress of the stock of publicity orders
Put, to solve the problems, such as maximum stock that the unpredictable publicity orders of prior art can use.
In order to solve the above problems, according to an aspect of the invention, there is provided a kind of prediction of the stock of publicity orders
Method, including：
The order item of targeted advertisements order is obtained, wherein, the order item includes：Release platform, launch area, launch frequency
Road, release time and priority；
According to the expection video playback number of the targeted advertisements order and meet the targeted advertisements order requirements
The video playback number of history per capita of video, is calculated the first number of users that can distribute to the targeted advertisements order, its
In, the video for meeting the targeted advertisements order requirements includes：Release platform, dispensing ground in the targeted advertisements order
Area and all videos for launching channel broadcasting；
According to the ratio of user corresponding to each history advertisement broadcasting time of advertisement and first number of users,
Second user quantity corresponding to each history advertisement broadcasting time is calculated, wherein, the advertisement and the mesh
The release platform of publicity orders is marked, area is launched, launches channel and priority all same；
According to the second user number corresponding to the history advertisement broadcasting time, each history advertisement broadcasting time
The weight of amount and every one first publicity orders, stock's upper limit of the targeted advertisements order is calculated, wherein, described first is wide
Accusing order includes：The targeted advertisements order, and with the release platform of the targeted advertisements order, dispensing area, dispensing frequently
Other publicity orders in road, release time and priority all same.
According to another aspect of the present invention, present invention also offers a kind of prediction meanss of the stock of publicity orders, including：
First acquisition module, for obtaining the order item of targeted advertisements order, wherein, the order item includes：Launch flat
Platform, launch area, launch channel, release time and priority；
First computing module, for described in the expection video playback number according to the targeted advertisements order and satisfaction
The history broadcasting time per capita of the video of targeted advertisements order requirements, the of the targeted advertisements order can be distributed to by being calculated
One number of users, wherein, the video for meeting the targeted advertisements order requirements includes：In the throwing of the targeted advertisements order
Platform is laid flat, launch area and launches all videos that channel plays；
Second computing module, for according to the ratio of user corresponding to each history advertisement broadcasting time of advertisement and
First number of users, second user quantity corresponding to each history advertisement broadcasting time is calculated, wherein, it is described
Release platform, dispensing area, dispensing channel and the priority all same of advertisement and the targeted advertisements order；
3rd computing module, for according to the history advertisement broadcasting time, each history advertisement broadcasting time pair
The second user quantity and the weight of every one first publicity orders answered, are calculated on the stock of the targeted advertisements order
Limit, wherein, first publicity orders include：The targeted advertisements order, and put down with the dispensing of the targeted advertisements order
Platform, other publicity orders launched area, launch channel, release time and priority all same.
Compared with prior art, the embodiment of the present invention includes advantages below：
Under the constraints of release platform, dispensing area, dispensing channel and priority that targeted advertisements order limits, lead to
The history for crossing the user for obtaining identical constraints plays situation, and it is identical with the priority of targeted advertisements order that broadcasting is calculated
The number of advertisement and the quantity of corresponding user, so that the storehouse that the targeted advertisements order can finally use finally be calculated
The upper limit is deposited, so as to select suitable scheduled volume as needed or launch parameter, avoids the occurrence of feelings that are exposed or wasting stock
Condition.
Brief description of the drawings
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below by institute in the description to the embodiment of the present invention
The accompanying drawing needed to use is briefly described, it should be apparent that, drawings in the following description are only some implementations of the present invention
Example, for those of ordinary skill in the art, without having to pay creative labor, can also be according to these accompanying drawings
Obtain other accompanying drawings.
Fig. 1 is the flow chart of the Forecasting Methodology of the stock of the publicity orders of the embodiment of the present invention one；
Fig. 2 is the flow chart of the Forecasting Methodology of the stock of the publicity orders of the embodiment of the present invention two；
Fig. 3 is the flow chart of the Forecasting Methodology of the stock of the publicity orders of the embodiment of the present invention three；
Fig. 4 is the structured flowchart of the prediction meanss of the stock of the publicity orders of the embodiment of the present invention four；
Fig. 5 is the structured flowchart of the prediction meanss of the stock of the publicity orders of the embodiment of the present invention five.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is part of the embodiment of the present invention, rather than whole embodiments.Based on this hair
Embodiment in bright, the every other implementation that those of ordinary skill in the art are obtained under the premise of creative work is not made
Example, belongs to the scope of protection of the invention.
Embodiment one
The present invention implements one and discloses a kind of Forecasting Methodology of the stock of publicity orders.As shown in figure 1, this method is included such as
Under step：
Step 101：Obtain the order item of targeted advertisements order.
Order item is the least unit that advertiser places an order.The order item includes：Release platform, launch area, launch
Channel, release time and priority.
Specifically, release platform can be Android platform, ios platform etc..It can be District of Shanghai, Beijing to launch area
Area etc..It can be series channel, movie channel, XATV-6 etc. to launch channel.Release time orders for targeted advertisements
The time that single advertising paster plays.For example, the release time is：March 8 and two days March 9 day, i.e. the advertisement will be 8 days in March
It was launched with March 9 as video bumper advertisements.Priority is that the targeted advertisements order is relative when there is multiple publicity orders
In the degree of priority of other publicity orders.It is preferentially that inventory allocation is wide to the target if the priority of targeted advertisements order is high
Accuse order.If other publicity orders of the priority ratio of targeted advertisements order are low, after stock is distributed to other publicity orders,
Remaining stock is reallocated to targeted advertisements order.
Step 102：According to the expection video playback number of targeted advertisements order and meet targeted advertisements order requirements
The video playback number of history per capita of video, is calculated the first number of users that can distribute to targeted advertisements order.
Wherein, the expection video playback number of the targeted advertisements order can be estimated to obtain by external data base.Meet mesh
The video of mark publicity orders requirement includes：Release platform, dispensing area and the institute for launching channel broadcasting in targeted advertisements order
There is video.First number of users is the total quantity for all users that can distribute to targeted advertisements order.
This meets that the video playback of the history per capita number of the video of targeted advertisements order requirements can play day by counting
The data that will provides obtain.Play daily record and play record, the playing platform of video, area, channel, time etc. including user
Deng, the broadcasting time of each video, the broadcasting time of each advertisement, advertisement priority etc. information.In general, to avoid
Statistic is excessive, and the reference value of the corresponding information due to time interval farther out is smaller, it is only necessary to obtains in certain time
Broadcasting daily record, for example, the broadcasting daily record within 30 days away from current time.
First number of users is by being expected video playback number divided by video playback number obtains per capita.Wherein, this is per capita
The Information Statistics that video playback number can be included by playing daily record obtain.
Step 103：According to the ratio of user and the first user corresponding to each history advertisement broadcasting time of advertisement
Quantity, second user quantity corresponding to each history advertisement broadcasting time is calculated.
Wherein, the release platform of advertisement and targeted advertisements order, launch area, launch channel and priority is homogeneous
Together.The data that the playing platform of advertisement, area, channel, priority etc. can be provided by playing daily record obtain.It is logical
Crossing to count the data for playing daily record offer can obtain using corresponding to each history advertisement broadcasting time of advertisement
The ratio at family.Specifically, each advertisement included by playing daily record broadcasting time and user broadcasting record etc., it is to be understood that
Which advertisement user has played, and user plays the number of each advertisement.If advertisement A and advertisement B are to meet that advertisement will
It the advertisement asked, then can count to obtain which user has played advertisement A and advertisement B, and play advertisement A and advertisement B total degree.
For example, the user for playing advertisement (advertisement A and advertisement B) is user a, user b, user c, user d.Can according to daily record is played
Count on, the number that user a has played advertisement A is 1 time, and the number for having played advertisement B is 2 times, then user a, which has been played, has broadcast extensively
The number of announcement is 3 times.Similarly, it is 5 times that can count to obtain user b and play the number of advertisement, and user c, which has been played, have been broadcast
The number of advertisement is 6 times, and the number that user d has played advertisement is 3 times.According to time for playing advertisement of these users
Number, the history advertisement broadcasting time that statistics obtains advertisement are 3 times, 5 times and 6 times, and history advertisement broadcasting time is 3 times
The quantity of corresponding user is 2 people, and history advertisement broadcasting time is that the quantity of user corresponding to 5 times is 1 people, and history advertisement plays
Number is that the quantity of user corresponding to 6 times is 1 people.It can also be counted by playing daily record and be played the targeted advertisements order
Release platform, the total quantity for the user for launching area and launching the video of channel, then corresponding to each history advertisement broadcasting time
Number divided by the total quantity just obtain the ratio of user corresponding to each history advertisement broadcasting time.First number of users is multiplied by
The ratio obtains second user quantity.The second user quantity is the sum of user corresponding to each history advertisement broadcasting time
Amount.
For example, the release platform of targeted advertisements order, launch area, dispensing channel be Android platform+District of Shanghai+TV
Acute channel and movie channel, the release platform can be counted, area is launched, launches under channel, play the user of advertisement 1 time
Ratio be 1%, the ratio for having played the user of advertisement 2 times is 2% ... ....First number of users is 100, then can obtain
It it is 1 to the second user quantity that history advertisement broadcasting time is 1 time, history advertisement broadcasting time is the second user number of 2 times
Measure as 2 ....It should be appreciated that when advertisement quantity not only 1, the history advertisement of multiple advertisements is played
Number merging treatment.
Step 104：According to second user quantity corresponding to history advertisement broadcasting time, each history advertisement broadcasting time and
The weight of every one first publicity orders, stock's upper limit of targeted advertisements order is calculated.
Wherein, the first publicity orders include：Targeted advertisements order, and with the release platform of targeted advertisements order, launch
Area, other publicity orders for launching channel, release time and priority all same.According to history advertisement broadcasting time, each
The broadcasting time that can distribute to the first publicity orders can be calculated in second user quantity corresponding to history advertisement broadcasting time.By
In the weighted of different first publicity orders, therefore, can distribute to the broadcasting time of the first publicity orders need these the
Reasonable distribution is carried out in one publicity orders.Specifically, can by the broadcasting time divided by the weight that can distribute to the first publicity orders
Obtain stock's upper limit of targeted advertisements order.
To sum up, the Forecasting Methodology of the stock of the publicity orders of the embodiment of the present invention one, in the throwing that targeted advertisements order limits
It is laid flat platform, launches under constraints that is regional, launching channel and priority, the history of the user by obtaining identical constraints
Broadcasting situation, the number of priority identical advertisement and the number of corresponding user played with targeted advertisements order is calculated
Amount, so as to which stock's upper limit that the targeted advertisements order can finally use finally be calculated, so as to select to close as needed
Suitable scheduled volume or dispensing parameter, avoid the occurrence of situation that is exposed or wasting stock.
Embodiment two
The present invention implements two and discloses a kind of Forecasting Methodology of the stock of publicity orders.As shown in Fig. 2 this method is included such as
Under step：
Step 201：Obtain the order item of targeted advertisements order.
Order item is the least unit that advertiser places an order.The order item includes：Release platform, launch area, launch
Channel, release time and priority.
Step 202：According to the expection video playback number of targeted advertisements order and meet targeted advertisements order requirements
The video playback number of history per capita of video, obtain the first number of users that can distribute to targeted advertisements order.
Wherein, the expection video playback number of the targeted advertisements order can be estimated to obtain by external data base.Meet mesh
The video of mark publicity orders requirement includes：Release platform, dispensing area and the institute for launching channel broadcasting in targeted advertisements order
There is video.First number of users is the total quantity for all users that can distribute to targeted advertisements order.
This meets that the broadcasting time of history per capita of the video of targeted advertisements order requirements can carry by counting broadcasting daily record
The data of confession obtain.Play that daily record includes user plays record, the playing platform of video, area, channel, time etc., often
The broadcasting time of one video, the broadcasting time of each advertisement, priority etc. the information of advertisement.In general, to avoid counting
Measure excessive, and the reference value of the corresponding information due to time interval farther out is smaller, it is only necessary to obtains broadcasting in certain time
Daily record is put, for example, the broadcasting daily record within 30 days away from current time.
First number of users is by being expected video playback number divided by video playback number obtains per capita.Wherein, this is per capita
The Information Statistics that video playback number can be included by playing daily record obtain.
Step 203：According to the ratio of user and the first user corresponding to each history advertisement broadcasting time of advertisement
Quantity, second user quantity corresponding to each history advertisement broadcasting time is calculated.
Wherein, the release platform of advertisement and targeted advertisements order, launch area, launch channel and priority is homogeneous
Together.The data that the playing platform of advertisement, area, channel, priority etc. can be provided by playing daily record obtain.It is logical
Crossing to count the data for playing daily record offer can obtain using corresponding to each history advertisement broadcasting time of advertisement
The ratio (detailed process can be found in embodiment one) at family.First number of users is multiplied by the ratio and obtains second user quantity.Should
Second user quantity is the total quantity of user corresponding to each history advertisement broadcasting time.
Preferably, in order to avoid amount of calculation is excessive, a preset times can be set, as the history advertisement broadcasting time
The upper limit.When history advertisement broadcasting time exceedes preset times, history advertisement broadcasting time is preset times.For example, on this
It is limited to 1000.History advertisement broadcasting time more than 1000 is considered as 1000.
Step 204：According to second user quantity corresponding to history advertisement broadcasting time, each history advertisement broadcasting time and
The weight of every one first publicity orders, stock's upper limit of targeted advertisements order is calculated.
Wherein, the first publicity orders include：Targeted advertisements order, and with the release platform of targeted advertisements order, launch
Area, other publicity orders for launching channel, release time and priority all same.According to history advertisement broadcasting time, each
The broadcasting time that can distribute to the first publicity orders can be calculated in second user quantity corresponding to history advertisement broadcasting time.By
In the weighted of different first publicity orders, therefore, can distribute to the broadcasting time of the first publicity orders need these the
Reasonable distribution is carried out in one publicity orders.Specifically, can by the broadcasting time divided by the weight that can distribute to the first publicity orders
Obtain stock's upper limit of targeted advertisements order.
Step 205：The amount of placing an order has been completed according to first of the second publicity orders corresponding to anticipation inventory and inquiry amount time, has been counted
Calculation obtains stock's lower limit of targeted advertisements order.
Wherein, the release platform of the second publicity orders and targeted advertisements order, launch area, launch channel and specify basic
Release time all same.The basic release time is typically in units of day.For example, the release time is March 8 and March 9, then base
This release time is March 8 or March 9.It is then acquisition stock when as needed to specify the basic release time, then refers to
The fixed specific date.For example, it is desired to obtain the stock on March 9, then it is March 9 to specify the basic release time.Anticipation inventory is expired
The release platform of foot-eye publicity orders, area is launched, launch channel and specifies the requirement of basic release time.Anticipation inventory can
Estimate to obtain by external data base.For example, the anticipation inventory on March 9 is 1200cpm.
The inquiry amount time refers to that inquiry can distribute to the time of the stock of targeted advertisements order, typically in units of day.Example
Such as, minimum inventories of the 28 days 2 months inquiry targeted advertisements orders March 8.Stock can be made a reservation in advance.These storehouses subscribed
Deposit, according to the difference of inquiry amount time, first, which has completed the amount of placing an order, is possible to different.First, which has completed the amount of placing an order, can not typically remake
Targeted advertisements order is supplied to for available stock.Therefore, it is necessary to complete the amount of placing an order button by corresponding to the inquiry amount time first
Remove, obtain stock's lower limit of targeted advertisements order.
To sum up, the Forecasting Methodology of the stock of the publicity orders of the embodiment of the present invention two, in the throwing that targeted advertisements order limits
It is laid flat platform, launches under constraints that is regional, launching channel and priority, the history of the user by obtaining identical constraints
Broadcasting situation, the number of priority identical advertisement and the number of corresponding user played with targeted advertisements order is calculated
Amount, so as to which stock's upper limit that the targeted advertisements order can finally use finally be calculated；Also, by being detained from anticipation inventory
First except the second publicity orders corresponding to the inquiry amount time has completed the amount of placing an order, and is calculated under the stock of targeted advertisements order
Limit；So as to select suitable scheduled volume as needed or launch parameter, situation that is exposed or wasting stock is avoided the occurrence of.
Embodiment three
The present invention implements three and discloses a kind of Forecasting Methodology of the stock of publicity orders.As shown in figure 3, this method is included such as
Under step：
Step 301：Obtain the order item of targeted advertisements order.
Order item is the least unit that advertiser places an order.The order item includes：Release platform, launch area, launch
Channel, release time and priority.
Step 302：Calculate the first history video playback number and every 1 for the video for meeting targeted advertisements order requirements
The product of 3rd number of users corresponding to one history video playback number, obtains the second history video playback number.
Meeting the video of targeted advertisements order requirements includes：Release platform, dispensing area and throwing in targeted advertisements order
Put all videos of channel broadcasting.Corresponding to the first history video playback number and every one first history video playback number
Three numbers of users can be by counting the data acquisition for playing daily record and providing.3rd number of users is every one first history video playback
The total quantity of user corresponding to number.
Specifically, the broadcasting of the user included by playing daily record records the information such as the broadcasting time with each video, can
Statistics has been played the quantity of the user of specific secondary video.For example, user has a, b and c, video has A and B.Statistics is used
The number that family a plays video A is 1 time, and the number for playing video B is 2 times.The number that user b plays video A is 3 times, and broadcasting regards
Frequency B number is 4 times.The number that user c plays video A is 1 time, and the number for playing video B is 2 times.Then user a is played altogether
3 videos, user b have played altogether 7 videos, and user c has played 3 videos altogether.Therefore, the first history video playback
Number is 3 times and 7 times.First history video playback number is that the 3rd number of users corresponding to 3 times is 2 people, the first history video
Broadcasting time is that the 3rd number of users is 1 people corresponding to 7 times.
By calculating the 3rd user corresponding to the first history video playback number and every one first history video playback number
The product of quantity obtains the second history video playback number.For example, the first history video playback number is 1 time and 2 times.This is 1 time
3rd number of users corresponding to first history video playback number is 80, then the second history video playback number is 80 times.This is 2 times
3rd number of users corresponding to first history video playback number is 100, then the second history video playback number is 200 times.
Step 303：By all second history video playback numbers and divided by all 3rd numbers of users sum, calculate
To history video playback number per capita.
For example, the second history video playback number is 10 times, 20 times ..., corresponding 3rd number of users is respectively 10,
20th ..., then history video playback number is (10+20+ ...)/(10+20+ ...) per capita.
Step 304：By expected video playback number divided by people corresponding to each basic release time of targeted advertisements order
Equal history video playback number, is calculated fourth user quantity.
Fourth user quantity is the total quantity of corresponding user in each basic release time of targeted advertisements order.
Expected video playback number can typically be obtained by the database of outside corresponding to each basic release time.Substantially
Release time is typically in units of day.For example, the release time is March 8 and March 9, then the basic release time be March 8 or
Person March 9.For example, it is 100 times that can obtain targeted advertisements order in expected video playback number corresponding to March 8, March 9
Corresponding expected video playback number is 200 times, and video playback number is 2 times per capita, then the fourth user quantity on March 8 is
50, the fourth user quantity on March 9 is 100.
Step 305：According to the recurrence probability of user, to all fourth user quantity and duplicate removal, the first use is calculated
Amount amount.
Wherein, the recurrence probability of user can be obtained by playing log statistic.
For example, the release time of targeted advertisements order is March 8 and March 9, then the basic release time be March 8 or
Person March 9.For example, by obtain all fourth user quantity of step 304 and it is 100.The dispensing frequency of targeted advertisements order
Road includes：Series channel and movie channel.The recurrence probability for the user for going out two channels by playing log statistic is
10%, the recurrence probability of the user in two day time is 5%, then the first number of users is 100-100*10%-100*5%=
85。
Step 306：According to the ratio of user and the first user corresponding to each history advertisement broadcasting time of advertisement
Quantity, second user quantity corresponding to each history advertisement broadcasting time is calculated.
Wherein, the release platform of advertisement and targeted advertisements order, launch area, launch channel and priority is homogeneous
Together.The data that the playing platform of advertisement, area, channel, priority etc. can be provided by playing daily record obtain.It is logical
Crossing to count the data for playing daily record offer can obtain using corresponding to each history advertisement broadcasting time of advertisement
The ratio at family.First number of users is multiplied by the ratio and obtains second user quantity.The second user quantity is that each history is wide
Accuse the total quantity of user corresponding to broadcasting time.Specific calculating process can refer to embodiment one.
Step 307：Each history advertisement broadcasting time and each history advertisement broadcasting time corresponding second is calculated
The product of number of users.
For example, history advertisement broadcasting time is 1 time, second user quantity corresponding to 1 history advertisement broadcasting time is
100000, then both products are 100,000.
Step 308：Product corresponding to each history advertisement broadcasting time is taken and history advertisement is calculated and plays total time
Number.
For example, product corresponding to 1 history advertisement broadcasting time is to multiply corresponding to 100,000,2 history advertisement broadcasting times
Product is that 50,000,3 products corresponding to history advertisement broadcasting time are 150,000 ... ..., then it is 10+5+ that history advertisement, which plays total degree,
15+……。
The process of step 308 and step 309 can be represented with following formula：
Wherein, InvdTotal degree, Num are played for history advertisementfFor second user corresponding to each history advertisement broadcasting time
Quantity, f are history advertisement broadcasting time, and MaxFreq is preset times.For example, MaxFreq is 1000 times.
Step 309：The weights of every one first publicity orders is taken and, total weight numbers of the first publicity orders is calculated.
For example, the weight of first publicity orders can be obtained by following method：By each first publicity orders
Cpm is that the value that bottom takes the logarithm to obtain is used as weight using 10.Such as 1000 cpm the first publicity orders, weight is 3；The of 10cpm
One publicity orders, weight are 1；100cpm the first publicity orders, weight are 2.The weights of every one first publicity orders is taken and,
The total weight number for obtaining the first publicity orders is 6.
Step 310：History advertisement is played into total degree divided by total weight number, is calculated on the stock of targeted advertisements order
Limit.
For example, it is 5,000,000 times that step 309, which obtains history advertisement to play total degree, total weight number is 100, then targeted advertisements
Stock's upper limit of order is 500,000 times.
Step 311：The second of the second publicity orders has completed the amount of placing an order corresponding to the statistics inquiry amount time, and second complete
Into the ratio for the amount of placing an order.
Wherein, the release platform of the second publicity orders and targeted advertisements order, launch area, launch channel and specify basic
Release time all same.It is then acquisition stock when as needed to specify the basic release time, then specifies the specific date.
The inquiry amount time refers to that inquiry can distribute to the time of the stock of targeted advertisements order, typically in units of day.Storehouse
Deposit and can be made a reservation in advance.These stocks subscribed, according to the difference of inquiry amount time, second, which has completed the amount of placing an order and its ratio, has
May be different.Second, which has completed the amount of placing an order, can not typically be re-used as available stock and be supplied to targeted advertisements order.
Second, which has completed the amount of placing an order, to be obtained by counting the tentation data of the second publicity orders.
The inquiry amount time is nearer from the specified basic release time, then second completed the amount of placing an order ratio it is bigger.In general,
When the inquiry amount time is than specifying the basic release time to shift to an earlier date 10 days, the second ratio for having completed the amount of placing an order is 90%；20 days in advance
When, the second ratio for having completed the amount of placing an order is 70%.It should be appreciated that this data is not limited thereto, can be according to history
Data statistics, obtain closer to the second of the release platform ratio for having completed the amount of placing an order.
Step 312：The amount of placing an order has been completed by second divided by second has completed the ratio for the amount of placing an order, and it is complete to be calculated first
Into the amount of placing an order.
For example, it is March 9 to specify the basic dispensing date, the inquiry amount time is 28 days 2 months, by statistics, existing 900cpm's
Second publicity orders have been completed to place an order.The second of 10 days has completed the ratio of the amount of placing an order and has been generally 90% in advance.First has completed
The amount of placing an order is 900/90%=1000.
Step 313：The amount of placing an order has been completed to anticipation inventory and first and has asked poor, has been calculated under the stock of targeted advertisements order
Limit.
Anticipation inventory can be estimated to obtain by external data base.Anticipation inventory meet targeted advertisements order release platform,
Area is launched, launch channel and specifies the requirement of basic release time.The amount of placing an order is completed and can not typically be re-used as due to first
Available stock is supplied to targeted advertisements order.Therefore, it is necessary to which the amount of placing an order deduction will have been completed corresponding to the inquiry amount time, obtain
Stock's lower limit of targeted advertisements order.
For example, the release time is March 9.It is expected that the stock for having 1200cpm on March 9, first corresponding to the inquiry amount time
The completion amount of placing an order is 1000cpm, then stock's lower limit 200cpm of targeted advertisements order.
To sum up, the Forecasting Methodology of the stock of the publicity orders of the embodiment of the present invention three, in the throwing that targeted advertisements order limits
It is laid flat platform, launches under constraints that is regional, launching channel and priority, by obtains assignable number of users to user's duplicate removal
Amount, and situation is played by the history for the user for obtaining identical constraints, be calculated play it is excellent with targeted advertisements order
The number of first level identical advertisement and the quantity of corresponding user, so as to which the final energy of targeted advertisements order finally be calculated
The stock's upper limit used；Also, first by deducting the second publicity orders corresponding to the inquiry amount time from anticipation inventory is complete
Into the amount of placing an order, stock's lower limit of targeted advertisements order is calculated；So as to select suitable scheduled volume or throwing as needed
Parameter is put, avoids the occurrence of situation that is exposed or wasting stock.
Example IV
The embodiment of the present invention four provides a kind of prediction meanss of the stock of publicity orders.As shown in figure 4, the device bag
Include：
First acquisition module 401, for obtaining the order item of targeted advertisements order.
Wherein, order item includes：Release platform, launch area, launch channel, release time and priority.
First computing module 402, for the expection video playback number according to targeted advertisements order and meet that target is wide
The history broadcasting time per capita of the video of order requirements is accused, the first number of users that can distribute to targeted advertisements order is calculated
Amount.
Wherein, meeting the video of targeted advertisements order requirements includes：Release platform, dispensing area in targeted advertisements order
With all videos for launching channel broadcasting.
Second computing module 403, for the ratio according to user corresponding to each history advertisement broadcasting time of advertisement
Example and the first number of users, are calculated second user quantity corresponding to each history advertisement broadcasting time.
Wherein, the release platform of advertisement and targeted advertisements order, launch area, launch channel and priority is homogeneous
Together.
3rd computing module 404, for according to corresponding to history advertisement broadcasting time, each history advertisement broadcasting time
The weight of two numbers of users and every one first publicity orders, stock's upper limit of targeted advertisements order is calculated.
Wherein, the first publicity orders include：Targeted advertisements order, and with the release platform of targeted advertisements order, launch
Area, other publicity orders for launching channel, release time and priority all same.
To sum up, the prediction meanss of the stock of the publicity orders of the embodiment of the present invention four, in the throwing that targeted advertisements order limits
It is laid flat platform, launches under constraints that is regional, launching channel and priority, the history of the user by obtaining identical constraints
Broadcasting situation, the number of priority identical advertisement and the number of corresponding user played with targeted advertisements order is calculated
Amount, so as to which stock's upper limit that the targeted advertisements order can finally use finally be calculated, so as to select to close as needed
Suitable scheduled volume or dispensing parameter, avoid the occurrence of situation that is exposed or wasting stock.
Embodiment five
The embodiment of the present invention five provides a kind of prediction meanss of the stock of publicity orders.As shown in figure 5, the device bag
Include：First acquisition module 501, the first computing module 502, the second computing module 503 and the 3rd computing module 504.Above-mentioned mould
Block and the function phase of the identical module in example IV are same, will not be repeated here.
Preferably, the first computing module 502 includes：
Second quadrature submodule 5021, the first history video for calculating the video for meeting targeted advertisements order requirements are broadcast
The product of the 3rd number of users corresponding to number and every one first history video playback number is put, obtains the second history video playback
Number.
3rd seeks business's submodule 5022, for by all second history video playback numbers and divided by all 3rd users
The sum of quantity, history video playback number per capita is calculated.
4th seeks business's submodule 5023, for expected video corresponding to each basic release time by targeted advertisements order
Broadcasting time divided by per capita history video playback number, are calculated fourth user quantity.
Duplicate removal submodule 5024, for the recurrence probability according to user, to all fourth user quantity and duplicate removal, calculate
Obtain the first number of users.
Preferably, the 3rd computing module 504 includes：
First quadrature submodule 5041, played for each history advertisement broadcasting time to be calculated with each history advertisement
The product of second quantity corresponding to number.
Preferably, when history advertisement broadcasting time exceedes preset times, history advertisement broadcasting time is preset times.
First take with submodule 5042, and, be calculated for being taken to product corresponding to each history advertisement broadcasting time
History advertisement plays total degree.
Second take with submodule 5043, and, the first advertisement is calculated for being taken to the weight of every one first publicity orders
Total weight number of order.
First seeks business's submodule 5044, and for history advertisement to be played into total degree divided by total weight number, target is calculated
Stock's upper limit of publicity orders.
Preferably, the device also includes：
4th computing module 505, the step of order item for obtaining targeted advertisements order after, according to anticipation inventory and
The first of the second publicity orders has completed the amount of placing an order corresponding to the inquiry amount time, and stock's lower limit of targeted advertisements order is calculated.
Wherein, the release platform of the second publicity orders and targeted advertisements order, launch area, launch channel and specify basic
Release time all same.Anticipation inventory meets the release platform of targeted advertisements order, launches area, launches channel and specify basic
The requirement of release time.
It is furthermore preferred that the 4th computing module 505 includes：
Statistic submodule 5051, second for counting the second publicity orders corresponding to the inquiry amount time has completed the amount of placing an order,
And second ratio for having completed the amount of placing an order.
Second seeks business's submodule 5052, for having completed the amount of placing an order by second divided by second having completed the ratio for the amount of placing an order,
It is calculated first and has completed the amount of placing an order.
Poor submodule 5053 is sought, asks poor for having completed the amount of placing an order to anticipation inventory and first, targeted advertisements is calculated
Stock's lower limit of order.
To sum up, the prediction meanss of the stock of the publicity orders of the embodiment of the present invention five, in the throwing that targeted advertisements order limits
It is laid flat platform, launches under constraints that is regional, launching channel and priority, by obtains assignable number of users to user's duplicate removal
Amount, and situation is played by the history for the user for obtaining identical constraints, be calculated play it is excellent with targeted advertisements order
The number of first level identical advertisement and the quantity of corresponding user, so as to which the final energy of targeted advertisements order finally be calculated
The stock's upper limit used；Also, first by deducting the second publicity orders corresponding to the inquiry amount time from anticipation inventory is complete
Into the amount of placing an order, stock's lower limit of targeted advertisements order is calculated；So as to select suitable scheduled volume or throwing as needed
Parameter is put, avoids the occurrence of situation that is exposed or wasting stock.
For device embodiment, because it is substantially similar to embodiment of the method, so description is fairly simple, it is related
Part illustrates referring to the part of embodiment of the method.
Each embodiment in this specification is described by the way of progressive, what each embodiment stressed be with
The difference of other embodiment, between each embodiment identical similar part mutually referring to.
It should be understood by those skilled in the art that, the embodiment of the embodiment of the present invention can be provided as method, apparatus or calculate
Machine program product.Therefore, the embodiment of the present invention can use complete hardware embodiment, complete software embodiment or combine software and
The form of the embodiment of hardware aspect.Moreover, the embodiment of the present invention can use one or more wherein include computer can
With in the computer-usable storage medium (including but is not limited to magnetic disk storage, CD-ROM, optical memory etc.) of program code
The form of the computer program product of implementation.
The embodiment of the present invention is with reference to method according to embodiments of the present invention, terminal device (system) and computer program
The flow chart and/or block diagram of product describes.It should be understood that can be by computer program instructions implementation process figure and/or block diagram
In each flow and/or square frame and the flow in flow chart and/or block diagram and/or the combination of square frame.These can be provided
Computer program instructions are set to all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing terminals
Standby processor is to produce a machine so that is held by the processor of computer or other programmable data processing terminal equipments
Capable instruction is produced for realizing in one flow of flow chart or multiple flows and/or one square frame of block diagram or multiple square frames
The device for the function of specifying.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing terminal equipments
In the computer-readable memory to work in a specific way so that the instruction being stored in the computer-readable memory produces bag
The manufacture of command device is included, the command device is realized in one flow of flow chart or multiple flows and/or one side of block diagram
The function of being specified in frame or multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing terminal equipments so that
Series of operation steps is performed on computer or other programmable terminal equipments to produce computer implemented processing, so that
The instruction performed on computer or other programmable terminal equipments is provided for realizing in one flow of flow chart or multiple flows
And/or specified in one square frame of block diagram or multiple square frames function the step of.
Although having been described for the preferred embodiment of the embodiment of the present invention, those skilled in the art once know base
This creative concept, then other change and modification can be made to these embodiments.So appended claims are intended to be construed to
Including preferred embodiment and fall into having altered and changing for range of embodiment of the invention.
Finally, it is to be noted that, herein, such as first and second or the like relational terms be used merely to by
One entity or operation make a distinction with another entity or operation, and not necessarily require or imply these entities or operation
Between any this actual relation or order be present.Moreover, term " comprising ", "comprising" or its any other variant meaning
Covering including for nonexcludability, so that process, method, article or terminal device including a series of elements are not only wrapped
Those key elements, but also the other element including being not expressly set out are included, or is also included for this process, method, article
Or the key element that terminal device is intrinsic.In the absence of more restrictions, wanted by what sentence "including a ..." limited
Element, it is not excluded that other identical element in the process including the key element, method, article or terminal device also be present.
Above to a kind of Forecasting Methodology and device of the stock of publicity orders provided by the present invention, detailed Jie has been carried out
Continue, specific case used herein is set forth to the principle and embodiment of the present invention, and the explanation of above example is only
It is the method and its core concept for being used to help understand the present invention；Meanwhile for those of ordinary skill in the art, according to this hair
Bright thought, there will be changes in specific embodiments and applications, in summary, this specification content should not manage
Solve as limitation of the present invention.
Claims (12)
- A kind of 1. Forecasting Methodology of the stock of publicity orders, it is characterised in that including：The order item of targeted advertisements order is obtained, wherein, the order item includes：Release platform, launch area, launch channel, Release time and priority；According to the expection video playback number of the targeted advertisements order and meet the videos of the targeted advertisements order requirements The video playback number of history per capita, the first number of users that can distribute to the targeted advertisements order is calculated, wherein, institute State and meet that the video of the targeted advertisements order requirements includes：Release platform in the targeted advertisements order, launch area and Launch all videos that channel plays；According to the ratio of user corresponding to each history advertisement broadcasting time of advertisement and first number of users, calculate Second user quantity corresponding to each history advertisement broadcasting time is obtained, wherein, the advertisement and the target are wide The release platform of order is accused, area is launched, launches channel and priority all same；According to the second user quantity corresponding to the history advertisement broadcasting time, each history advertisement broadcasting time and The weight of every one first publicity orders, stock's upper limit of the targeted advertisements order is calculated, wherein, first advertisement is ordered Singly include：The targeted advertisements order, and with the release platform of the targeted advertisements order, launch area, launch channel, throw Put other publicity orders of time and priority all same.
- 2. according to the method for claim 1, it is characterised in that it is described obtain targeted advertisements order order item the step of it Afterwards, methods described also includes：The amount of placing an order has been completed according to first of the second publicity orders corresponding to anticipation inventory and inquiry amount time, the mesh is calculated Mark stock's lower limit of publicity orders；Wherein, the release platform of second publicity orders and the targeted advertisements order, launch area, launch channel and specify Basic release time all same；The anticipation inventory meets the release platform of the targeted advertisements order, launches area, launches frequency Road and the requirement for specifying the basic release time.
- 3. according to the method for claim 2, it is characterised in that described second according to corresponding to anticipation inventory and inquiry amount time The first of publicity orders has completed the amount of placing an order, the step of stock's lower limit of the targeted advertisements order is calculated, including：The second of second publicity orders has completed the amount of placing an order corresponding to the statistics inquiry amount time, and second has completed the amount of placing an order Ratio；The amount of placing an order has been completed by described second divided by described second has completed the ratio for the amount of placing an order, and it is complete to be calculated described first Into the amount of placing an order；The amount of placing an order has been completed with described first to the anticipation inventory and has asked poor, has been calculated under the stock of the targeted advertisements order Limit.
- 4. according to the method for claim 1, it is characterised in that described according to the history advertisement broadcasting time, Mei Yisuo The second user quantity corresponding to history advertisement broadcasting time and the weight of every one first publicity orders are stated, is calculated described The step of stock's upper limit of targeted advertisements order, including：Each history advertisement broadcasting time and each history advertisement broadcasting time corresponding described second is calculated The product of number of users；The product corresponding to each history advertisement broadcasting time is taken and history advertisement is calculated and plays total degree；The weights of each first publicity orders is taken and, total weight numbers of first publicity orders is calculated；The history advertisement is played into total degree divided by total weight number, is calculated on the stock of the targeted advertisements order Limit.
- 5. according to the method for claim 1, it is characterised in that：The basis advertisement each history advertisement play time The ratio of user corresponding to number and first number of users, it is calculated corresponding to each history advertisement broadcasting time In the step of two numbers of users, when the history advertisement broadcasting time exceedes preset times, the history advertisement broadcasting time For preset times.
- 6. according to the method for claim 1, it is characterised in that the video according to corresponding to the targeted advertisements order It is expected that broadcasting time and meet the targeted advertisements order requirements video history broadcasting time per capita, being calculated can The step of distributing to the first number of users of the targeted advertisements order, including：The the first history video playback number and each described first for calculating the video for meeting the targeted advertisements order requirements is gone through The product of 3rd number of users corresponding to history video playback number, obtain the second history video playback number；By all second history video playback numbers and divided by all 3rd numbers of users sum, institute is calculated State history video playback number per capita；Expected video playback number corresponding to each basic release time of the targeted advertisements order divided by described it will go through per capita History broadcasting time, fourth user quantity is calculated；According to the recurrence probability of the user, to all fourth user quantity and duplicate removal, the first number of users is calculated Amount.
- A kind of 7. prediction meanss of the stock of publicity orders, it is characterised in that including：First acquisition module, for obtaining the order item of targeted advertisements order, wherein, the order item includes：Release platform, throwing Put area, launch channel, release time and priority；First computing module, for the expection video playback number according to the targeted advertisements order and meet the target The history broadcasting time per capita of the video of publicity orders requirement, the first of the targeted advertisements order can be distributed to by, which being calculated, uses Amount amount, wherein, the video for meeting the targeted advertisements order requirements includes：Put down in the dispensing of the targeted advertisements order Platform, launch area and launch all videos that channel plays；Second computing module, for according to the ratio of user corresponding to each history advertisement broadcasting time of advertisement and described First number of users, second user quantity corresponding to each history advertisement broadcasting time is calculated, wherein, it is described to have broadcast Advertisement and release platform, dispensing area, dispensing channel and the priority all same of the targeted advertisements order；3rd computing module, for according to corresponding to the history advertisement broadcasting time, each history advertisement broadcasting time The weight of the second user quantity and every one first publicity orders, stock's upper limit of the targeted advertisements order is calculated, Wherein, first publicity orders include：The targeted advertisements order, and with the release platform of the targeted advertisements order, Launch area, launch other publicity orders of channel, release time and priority all same.
- 8. device according to claim 7, it is characterised in that also include：4th computing module, for it is described acquisition targeted advertisements order order item the step of after, according to anticipation inventory and inquiry The first of the second publicity orders has completed the amount of placing an order corresponding to the amount time, is calculated under the stock of the targeted advertisements order Limit；Wherein, the release platform of second publicity orders and the targeted advertisements order, launch area, launch channel and specify Basic release time all same；The anticipation inventory meets the release platform of the targeted advertisements order, launches area, launches frequency Road and the requirement for specifying the basic release time.
- 9. device according to claim 8, it is characterised in that the 4th computing module includes：Statistic submodule, second for counting the second publicity orders corresponding to the inquiry amount time has completed the amount of placing an order, and Second has completed the ratio for the amount of placing an order；Second seeks business's submodule, for having completed the amount of placing an order by described second divided by described second having completed the ratio for the amount of placing an order, It is calculated described first and has completed the amount of placing an order；Poor submodule is sought, asks poor for having completed the amount of placing an order with described first to the anticipation inventory, the target is calculated Stock's lower limit of publicity orders.
- 10. device according to claim 7, it is characterised in that the 3rd computing module includes：First quadrature submodule, played for each history advertisement broadcasting time to be calculated with each history advertisement The product of the second user quantity corresponding to number；First takes and submodule, and, is calculated for being taken to the product corresponding to each history advertisement broadcasting time History advertisement plays total degree；Second takes and submodule, and, first advertisement is calculated for being taken to the weight of each first publicity orders Total weight number of order；First seeks business's submodule, for the history advertisement to be played into total degree divided by total weight number, is calculated described Stock's upper limit of targeted advertisements order.
- 11. device according to claim 7, it is characterised in that：When the history advertisement broadcasting time exceedes preset times When, the history advertisement broadcasting time that second computing module uses is preset times.
- 12. device according to claim 7, it is characterised in that first computing module includes：Second quadrature submodule, for calculating the first history video playback time of the video for meeting the targeted advertisements order requirements The product of the 3rd number of users, is calculated the second history video corresponding to number and each first history video playback number Broadcasting time；3rd seeks business's submodule, for by all second history video playback numbers and divided by all 3rd users The sum of quantity, the history video playback number per capita is calculated；4th seeks business's submodule, for expected video playback corresponding to each basic release time by the targeted advertisements order Number divided by the video playback number of history per capita, are calculated fourth user quantity；Duplicate removal submodule, for the recurrence probability according to the user, to all fourth user quantity and duplicate removal, calculate Obtain first number of users.
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| CN109064244A (en) * | 2018-06-19 | 2018-12-21 | 腾讯科技（深圳）有限公司 | A kind of order selection method, device and server |
| CN109191217A (en) * | 2018-11-12 | 2019-01-11 | 北京奇艺世纪科技有限公司 | A kind of video ads impressions prediction technique and device |
| CN109636477A (en) * | 2018-12-18 | 2019-04-16 | 北京奇艺世纪科技有限公司 | The method for early warning and device of ullage are launched in a kind of advertisement |
| CN109919531A (en) * | 2017-12-13 | 2019-06-21 | 腾讯科技（深圳）有限公司 | Inventory's inquiry amount method and device, storage medium |
| CN110070374A (en) * | 2018-01-22 | 2019-07-30 | 腾讯科技（北京）有限公司 | Data processing method, device, server and computer-readable medium |
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| CN109064244B (en) * | 2018-06-19 | 2020-07-28 | 腾讯科技（深圳）有限公司 | Order selection method and device and server |
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| CN109191217A (en) * | 2018-11-12 | 2019-01-11 | 北京奇艺世纪科技有限公司 | A kind of video ads impressions prediction technique and device |
| CN109636477A (en) * | 2018-12-18 | 2019-04-16 | 北京奇艺世纪科技有限公司 | The method for early warning and device of ullage are launched in a kind of advertisement |
| CN109636477B (en) * | 2018-12-18 | 2023-05-05 | 北京奇艺世纪科技有限公司 | Early warning method and device for advertisement delivery shortage |
| CN110163665A (en) * | 2019-04-30 | 2019-08-23 | 腾讯科技（深圳）有限公司 | A kind of advertisement inventory inquiry amount method, apparatus, equipment and storage medium |
| CN112418896A (en) * | 2019-08-20 | 2021-02-26 | 北京国双科技有限公司 | Data mining method and device, storage medium and electronic equipment |
| CN111371882A (en) * | 2020-02-28 | 2020-07-03 | 北京字节跳动网络技术有限公司 | Data sharing and releasing control method and device, electronic equipment and computer readable medium |
| CN113034233A (en) * | 2021-03-30 | 2021-06-25 | 上海掌门科技有限公司 | Method, apparatus, medium, and program product for allocating resources in a reading application |
| CN113034233B (en) * | 2021-03-30 | 2024-04-09 | 上海掌门科技有限公司 | Method, apparatus, medium and program product for allocating resources in a reading application |
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