CN107491979A - A kind of distribution method and device of advertisement stock - Google Patents
A kind of distribution method and device of advertisement stock Download PDFInfo
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- CN107491979A CN107491979A CN201710534035.7A CN201710534035A CN107491979A CN 107491979 A CN107491979 A CN 107491979A CN 201710534035 A CN201710534035 A CN 201710534035A CN 107491979 A CN107491979 A CN 107491979A
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The embodiments of the invention provide a kind of distribution method and device of advertisement stock, this method includes：According to the orientation fixed condition of the publicity orders of each advertiser, the video collection that the publicity orders of each advertiser are directed under each channel is obtained；For each video collection, each video collection yesterday advertisement stock's ratio shared under the corresponding channel being correspondingly oriented under fixed condition is obtained；Obtain advertisement stock's amount of estimating under corresponding channel of each advertiser under respectively oriented fixed condition；According to advertisement stock's amount of estimating and the advertisement stock ratio of each video collection yesterday, the advertisement quantity in stock of each video collection today is calculated；Advertisement quantity in stock according to each video collection today makees the advertisement distribution of different publicity orders to the offline storehouse of advertisement.The present invention disclosure satisfy that the advertisement inventory allocation of the personalized orientation fixed condition of advertiser, ensure advertisement inventory allocation accuracy.
Description
Technical field
The present invention relates to the technical field of advertisement stock, more particularly to a kind of distribution method and device of advertisement stock.
Background technology
Current advertisement stock allocative decision only considers that platform, website, region, channel four dimensions are corresponding to be directed to
Video carries out the inventory allocation of advertisement.
And in order to which advertisement targetedly is directed into certain class targeted user population, advertiser would generally additionally increase such as
The stereotactic conditions such as label, collection of drama, special edition are oriented dispensing to advertisement, and advertisement stock allocative decision pin of the prior art
Estimating for advertisement stock can't mutually be unified with these increased stereotactic conditions of institute, so that correlation technique can not be by stock
Estimate and be allocated with the stereotactic conditions of advertiser unification to same particle sizes.
Therefore, advertisement putting of the allocative decision of the advertisement stock in correlation technique under the conditions of advertisement side's particular orientation needs
Ask the dimension estimated with stock not unify, be unfavorable for the advertisement inventory allocation of the orientation fixed condition personalized to advertisement side,
Advertisement inventory allocation accuracy is poor.
The content of the invention
The invention provides a kind of distribution method and device of advertisement stock, to solve in the prior art for advertisement side
Property advertisement orientation fixed condition under, the problem of distribution accuracy to advertisement stock is poor, distribution effects is bad.
In order to solve the above problems, according to an aspect of the present invention, the invention discloses a kind of distribution of advertisement stock
Method, including：
According to the orientation fixed condition of the publicity orders of each advertiser, the publicity orders of each advertiser are obtained each
The video collection being directed under channel；
For each video collection, each video collection yesterday is obtained under the corresponding channel being correspondingly oriented under fixed condition
Shared advertisement stock's ratio；
Obtain advertisement stock's amount of estimating under corresponding channel of each advertiser under respectively oriented fixed condition；
According to advertisement stock's amount of estimating and the advertisement stock ratio of each video collection yesterday, it is every to calculate today
The advertisement quantity in stock of individual video collection；
Advertisement quantity in stock according to each video collection today makees the advertisement distribution of different publicity orders to the offline storehouse of advertisement.
Alternatively, it is described to be directed to each video collection, each video collection yesterday is obtained in the case where being correspondingly oriented fixed condition
Corresponding channel under shared advertisement stock's ratio the step of before, methods described also includes：
Occur simultaneously if the video collection that the publicity orders of any two advertiser are directed under same channel is present, will deposit
Multiple video collections are divided into the video collection of common factor, the multiple video collection mutually disjoints；
For the publicity orders of each advertiser, according to the orientation fixed condition of the publicity orders, each advertisement is ordered
Substance is directed to multiple video collections after division.
Alternatively, the orientation fixed condition of the publicity orders of each advertiser of the basis, obtains the wide of each advertiser
Before the step of accusing the video collection that order is directed under each channel, methods described also includes：
According to the attribute of video, obtain corresponding between the stereotactic conditions and video that orient each dimension in fixed condition
Relation；
Accordingly, according to the orientation fixed condition of the publicity orders of each advertiser and the corresponding relation, obtain every
The video collection that the publicity orders of individual advertiser are directed under each channel.
Alternatively, the orientation fixed condition comprises at least：Platform, website, region, channel, label, special edition, collection of drama.
According to another aspect of the present invention, the invention also discloses a kind of distributor of advertisement stock, including：
First acquisition module, for the orientation fixed condition of the publicity orders according to each advertiser, obtain each advertisement
The video collection that main publicity orders are directed under each channel；
Second acquisition module, for for each video collection, obtaining each video collection yesterday and being correspondingly oriented dispensing
Under the conditions of corresponding channel under shared advertisement stock's ratio；
3rd acquisition module, for obtaining the advertisement under corresponding channel of each advertiser under respectively oriented fixed condition
Stock estimates in advance；
Computing module, for the advertisement stock ratio according to advertisement stock's amount of estimating and each video collection yesterday
Example, calculate the advertisement quantity in stock of each video collection today；
Distribute module, ordered for making different advertisements to the offline storehouse of advertisement according to the advertisement quantity in stock of each video collection today
Single advertisement distribution.
Alternatively, described device also includes：
Division module, if the video collection that the publicity orders for any two advertiser are directed under same channel is deposited
Occuring simultaneously, then there will be the video collection of common factor to be divided into multiple video collections, and the multiple video collection mutually disjoints；
Redirection module, for the publicity orders for each advertiser, bar is launched according to the orientation of the publicity orders
Part, each publicity orders are redirected to multiple video collections after division.
Alternatively, described device also includes：
4th acquisition module, for the attribute according to video, obtain the orientation bar for orienting each dimension in fixed condition
Corresponding relation between part and video；
Accordingly, first acquisition module, it is additionally operable to the orientation fixed condition according to the publicity orders of each advertiser
And the corresponding relation, obtain the video collection that the publicity orders of each advertiser are directed under each channel.
Alternatively, the orientation fixed condition comprises at least：Platform, website, region, channel, label, special edition, collection of drama.
Compared with prior art, the present invention includes advantages below：
, can under stereotactic conditions unification to the stereotactic conditions of same dimension of the invention by by the different dimensions of advertiser
The dimension for making advertisement putting demand of the advertiser under the conditions of particular orientation be estimated with advertisement quantity in stock is mutually unified, and disclosure satisfy that wide
The advertisement inventory allocation of main personalized orientation fixed condition is accused, ensure that advertisement inventory allocation accuracy.
Brief description of the drawings
Fig. 1 is a kind of step flow chart of the distribution method embodiment of advertisement stock of the present invention；
Fig. 2 is the step flow chart of the distribution method embodiment of another advertisement stock of the present invention；
Fig. 3 is a kind of structured flowchart of the distributor embodiment of advertisement stock of the present invention.
Embodiment
In order to facilitate the understanding of the purposes, features and advantages of the present invention, it is below in conjunction with the accompanying drawings and specific real
Applying mode, the present invention is further detailed explanation.
Reference picture 1, a kind of step flow chart of the distribution method embodiment of advertisement stock of the present invention is shown, specifically may be used
To comprise the following steps：
Step 101, according to the orientation fixed condition of the publicity orders of each advertiser, the advertisement for obtaining each advertiser is ordered
The video collection being singly directed under each channel；
Wherein, the publicity orders of each advertiser can have the stereotactic conditions of advertisement putting, such as advertiser A advertisement is ordered
Single orientation fixed condition is series channel, costume piece label, i.e., by advertiser A advertisement putting to series channel and
In video under costume piece label.
So there are many TV plays under series channel, and also have film, the electricity of many ancient costume types under costume piece label
Depending on the videos such as play, therefore, the unified stereotactic conditions to a dimension of video that will can be directed under each orientation fixed condition
Under, i.e. channel dimension, so, according to the orientation fixed condition of the publicity orders of the advertiser, it is possible to get it each
The video collection being directed under channel.Here, a channel is only included in advertiser A stereotactic conditions, thus it is only fixed here
Video under the costume piece to a series channel, that is, the included ancient costume subject matter that belongs in the video website launched
All videos of TV play.
If likewise, including multiple channels in the orientation fixed condition of advertiser, the advertiser institute can be got
Video collection under each channel of orientation.
That is, no matter the fixed condition of how many individual dimensions is included in the orientation fixed condition of the publicity orders of advertiser
(such as platform, website, region, channel, label, special edition, collection of drama etc.), need exist for the fixed condition of these different dimensions
The unified corresponding region of respective site (such as iqiyi.com, pps) arrived under corresponding platform (such as pc ends, ios ends, Android end etc.)
On (such as Beijing, Shanghai etc.) and corresponding channel dimension, so as to carry out follow-up advertisement inventory allocation.
Step 102, for each video collection, phase of each video collection yesterday in the case where being correspondingly oriented fixed condition is obtained
Answer advertisement stock's ratio shared under channel；
Wherein, respective video collection is corresponding with by step 101, the advertisement putting of each advertiser, wherein, each
Video collection number corresponding to advertiser is probably one or more.
Here, for the video collection of all advertisers, it is obtained to each video collection and was correspondingly oriented throwing in yesterday
Shared advertisement stock's ratio under corresponding channel under the conditions of putting.
By taking advertiser A as an example, for example, video collection 1 is by the publicity orders institute of advertiser A obtained from step 101
The video collection launched is needed, and the stereotactic conditions of advertiser A in a step 101 are for example including platform A, website A, region A, frequency
Road A, then just need to obtain being somebody's turn to do under the region A under the website A under platform A in the advertisement stock of yesterday here
Advertisement backlog total S1 (summation for referring here to the advertisement quantity in stock of all advertisers) under channel A, and obtain and be somebody's turn to do yesterday
The advertisement quantity in stock P of video collection 1 (such as ancient costume TV play), then calculate the advertiser A yesterday advertisement quantity in stock P with
The advertisement backlog total S1 of yesterday ratio P/S1, that is, obtain advertisement stock's ratio P/S1 of the video collection 1；
For example, played in the video of series channel (channel A) under region A under the website A under yesterday platform A
100000 advertisements, advertiser A need in ancient costume TV play (video collection 1) video of dispensing advertisement at present, and it is playing 10,000
Secondary advertisement, then the advertisement stock ratio of the ancient costume TV play video of yesterday is 10,000/100,000=10%.
Likewise, can be according to the computational methods of advertiser A advertisement yesterday stock's ratio, to calculate each advertiser's
Advertisement stock ratio of the video collection in yesterday.
Step 103, the advertisement stock obtained under corresponding channel of each advertiser under respectively oriented fixed condition estimates
Amount；
Wherein it is possible to orient fixed condition at it by means of the advertisement predictor method of prior art to obtain some advertiser
Under corresponding channel under advertisement stock (i.e. by the unified corresponding channel dimension of the orientation fixed condition of a variety of dimensions) estimate
Amount.
Still by taking above-mentioned advertiser A as an example, just need to estimate the TV play frequency under the region A under the website A under platform A here
The advertisement quantity in stock (that is, the advertisement stock amount of estimating) that video under road (channel A) may occur at some following time point.
In this manner it is possible to the advertisement base of the video under obtaining the stereotactic conditions of each advertiser corresponding to (unified to channel)
Deposit pre- appraisal.
Step 104, according to advertisement stock's amount of estimating and the advertisement stock ratio of each video collection yesterday, meter
Calculate the advertisement quantity in stock of each video collection today；
Wherein, because the advertisement inventory structures and the advertisement inventory structures of yesterday at some following time point are (such as above-mentioned wide
Accuse stock ratio) it is basically identical, therefore, yesterday each video collection advertisement stock ratio and some following at time point (such as
Today) each video collection advertisement stock's ratio it is of substantially equal.
So, by taking advertiser A as an example, advertisement stock ratios of its video collection A being directed in yesterday is P/S1, and it is united
Advertisement stock estimate amount of the video in today of one to channel is S2, then video collection A today advertisement quantity in stock Q and
Relation between them is Q/S2=P/S1, therefore, Q=P*S2/S1.
That is, can be by calculating each advertisement stock's amount of estimating and each video collection yesterday when performing step 104
The product of the advertisement stock ratio, obtain the advertisement quantity in stock of each video collection today.
If that the video collection that advertiser A is directed in a step 101 is multiple, then can be with continued reference to the video
Set A calculates advertisement quantity in stock of other video collections in today in the computational methods of the advertisement quantity in stock of today.
Likewise, the advertisement today quantity in stock with reference to advertiser A orients estimating for the corresponding channel under fixed condition at it
The computational methods of amount, it is possible to estimated to the advertisement stock of corresponding channel of other advertisers under respectively oriented fixed condition
Amount.
Step 105, the advertisement quantity in stock according to each video collection today makees different publicity orders to the offline storehouse of advertisement
Advertisement distributes.
Wherein, the advertisement quantity in stock of the video collection of each advertiser today has been calculated by step 104, it is possible to
The publicity orders of different advertisers are carried out to the offline storehouse of advertisement according to the advertisement quantity in stock of each video collection calculated
Distribution.
For example, advertiser A is 1000 times in advertisement quantitys in stock of the video collection A being directed in today, and advertiser B
Video collection A is also directed at, its advertisement quantity in stock in today is 500 times, then can is by advertiser A and advertiser B
Advertisement (i.e. publicity orders) be all thrown in video collection A progress advertisement broadcasting.
By means of the technical scheme of the above embodiment of the present invention, the present invention is by by the orientation bar of the different dimensions of advertiser
Under part unification to the stereotactic conditions of same dimension, advertisement putting demand and advertisement of the advertiser under the conditions of particular orientation can be made
The dimension that quantity in stock is estimated mutually is unified, and disclosure satisfy that the advertisement inventory allocation of the personalized orientation fixed condition of advertiser, ensures
Advertisement inventory allocation accuracy.
Wherein, in one embodiment, the orientation fixed condition comprises at least：Platform, website, region, channel, mark
Label, special edition, collection of drama.
So, even if the stereotactic conditions of advertiser include the stereotactic conditions such as label, collection of drama and special edition, the embodiment of the present invention
By the way that they are unified under channel dimension, in such manner, it is possible to which so that the orientation of publicity orders launches dimension and the dimension of advertisement stock
Degree is mutually unified, and the available stock amount for avoiding the publicity orders with such as stereotactic conditions of label, collection of drama and special edition is seriously inclined
The problem of high, improve advertisement inventory allocation accuracy.
Reference picture 2, the step flow chart of the distribution method embodiment of another advertisement stock of the present invention is shown, specifically
It may include steps of：
Step 201, according to the attribute of video, obtain each dimension in orientation fixed condition stereotactic conditions and video it
Between corresponding relation.
For example, orientation fixed condition includes label, special edition and channel, then the embodiment of the present invention can be according to each video
Attribute (i.e. label, special edition and channel etc.) it is corresponding between the stereotactic conditions and video of each dimension in stereotactic conditions to obtain
Relation.
Such as the orientation fixed condition of advertiser A publicity orders includes describing love affairs, TV play 1, TV play, then needs obtain
All videos corresponding to describing love affairs label, all videos corresponding to the special edition of TV play 1, all corresponding to series channel are taken to regard
Frequently.
Step 202, according to the orientation fixed condition of the publicity orders of each advertiser and the corresponding relation, obtain every
The video collection that the publicity orders of individual advertiser are directed under each channel.
Continue above example to illustrate, it is possible to according to pair between orientation fixed condition, and describing love affairs label and video
It should be related to, the corresponding relation between the corresponding relation between TV play 1 and video, TV play and video, to obtain under romantic play
Series channel in video collection corresponding to TV play 1.
Step 203, handed over if the video collection that the publicity orders of any two advertiser are directed under same channel is present
Collection, then there will be the video collection of common factor to be divided into multiple video collections, and the multiple video collection mutually disjoints；
Step 204,, will be every according to the orientation fixed condition of the publicity orders for the publicity orders of each advertiser
Individual publicity orders are redirected to multiple video collections after division.
Specifically, when by the publicity orders of each advertiser according to it is respective orientation fixed condition unify to channel tie up
After degree, such as the 1-50 collection that the video collection A that are directed to of advertiser A are TV play A in series channel, and advertiser B
The video collection B being directed to is the 1-20 collection of TV play A in series channel.Therefore, video collection A and video collection B it
Between exist repeat TV play A 1-20 collection, then need exist for exist occur simultaneously video collection A and video collection B again
Division, obtains mutually disjoint video collection A1 (the 21-50 collection for corresponding to TV play A) and video collection A2-B (corresponds to
TV play A 1-20 collection).Then, for the publicity orders of each advertiser, bar is launched according to the orientation of the publicity orders
Part, each publicity orders are redirected to multiple video collections after division.Here then by advertiser A publicity orders weight to
Video collection A1 and video collection A2-B, and advertiser B publicity orders weigh to video collection be video collection A2-
B。
Certainly merely just simply to be briefly described exemplified by advertiser A and advertiser B video collection, the present invention is real
The method for applying example is not restricted to this, and other have the dividing mode of the video collection of video common factor, and corresponding each wide
It is similar to accuse the redirection mode of main publicity orders, is no longer repeating herein.
Step 205, for each video collection, phase of each video collection yesterday in the case where being correspondingly oriented fixed condition is obtained
Answer advertisement stock's ratio shared under channel；
Referring in particular to the step 102 of above-described embodiment, will not be repeated here.
Step 206, the advertisement stock obtained under corresponding channel of each advertiser under respectively oriented fixed condition estimates
Amount；
Referring in particular to the step 103 of above-described embodiment, will not be repeated here.
Step 207, according to advertisement stock's amount of estimating and the advertisement stock ratio of each video collection yesterday, meter
Calculate the advertisement quantity in stock of each video collection today；
Referring in particular to the step 104 of above-described embodiment, will not be repeated here.
Step 208, the advertisement quantity in stock according to each video collection today makees different publicity orders to the offline storehouse of advertisement
Advertisement distributes.
Referring in particular to the step 105 of above-described embodiment, will not be repeated here.
So, the embodiment of the present invention is regarded by the video collection oriented there will be the different advertisers that video occurs simultaneously
The division again of frequency set, so as to obtain mutually disjoint multiple video collections, then again by the publicity orders of the different advertisers
Redirected on the multiple video collections for dividing to obtain again, consequently facilitating carrying out advertisement stock's for different video set
Calculate and distribute.And by the way that the stereotactic conditions of the different dimensions of advertiser are unified to the stereotactic conditions of same dimension, can
The dimension for making advertisement putting demand of the advertiser under the conditions of particular orientation be estimated with advertisement quantity in stock is mutually unified, and disclosure satisfy that wide
The advertisement inventory allocation of main personalized orientation fixed condition is accused, ensure that advertisement inventory allocation accuracy.
It should be noted that for embodiment of the method, in order to be briefly described, therefore it is all expressed as to a series of action group
Close, but those skilled in the art should know, the embodiment of the present invention is not limited by described sequence of movement, because according to
According to the embodiment of the present invention, some steps can use other orders or carry out simultaneously.Secondly, those skilled in the art also should
Know, embodiment described in this description belongs to preferred embodiment, and the involved action not necessarily present invention is implemented
Necessary to example.
It is corresponding with the method that the embodiments of the present invention are provided, reference picture 3, show a kind of advertisement stock of the present invention
Distributor embodiment structured flowchart, can specifically include following module：
First acquisition module 21, for the orientation fixed condition of the publicity orders according to each advertiser, obtain each wide
Accuse the video collection that main publicity orders are directed under each channel；
Second acquisition module 22, for for each video collection, obtaining each video collection yesterday and being correspondingly oriented throwing
Shared advertisement stock's ratio under corresponding channel under the conditions of putting；
3rd acquisition module 23, it is wide under corresponding channel of each advertiser under respectively oriented fixed condition for obtaining
Stock is accused in advance to estimate；
Computing module 24, for the advertisement stock according to advertisement stock's amount of estimating and each video collection yesterday
Ratio, calculate the advertisement quantity in stock of each video collection today；
Distribute module 25, for making different advertisements to the offline storehouse of advertisement according to the advertisement quantity in stock of each video collection today
The advertisement distribution of order.
Alternatively, described device also includes：
Division module, if the video collection that the publicity orders for any two advertiser are directed under same channel is deposited
Occuring simultaneously, then there will be the video collection of common factor to be divided into multiple video collections, and the multiple video collection mutually disjoints；
Redirection module, for the publicity orders for each advertiser, bar is launched according to the orientation of the publicity orders
Part, each publicity orders are redirected to multiple video collections after division.
Alternatively, described device also includes：
4th acquisition module, for the attribute according to video, obtain the orientation bar for orienting each dimension in fixed condition
Corresponding relation between part and video；
Accordingly, first acquisition module, it is additionally operable to the orientation fixed condition according to the publicity orders of each advertiser
And the corresponding relation, obtain the video collection that the publicity orders of each advertiser are directed under each channel.
Alternatively, the orientation fixed condition comprises at least：Platform, website, region, channel, label, special edition, collection of drama.
For device embodiment, because it is substantially similar to embodiment of the method, so description is fairly simple, it is related
Part illustrates referring to the part of embodiment of the method.
Each embodiment in this specification is described by the way of progressive, what each embodiment stressed be with
The difference of other embodiment, between each embodiment identical similar part mutually referring to.
It should be understood by those skilled in the art that, the embodiment of the embodiment of the present invention can be provided as method, apparatus or calculate
Machine program product.Therefore, the embodiment of the present invention can use complete hardware embodiment, complete software embodiment or combine software and
The form of the embodiment of hardware aspect.Moreover, the embodiment of the present invention can use one or more wherein include computer can
With in the computer-usable storage medium (including but is not limited to magnetic disk storage, CD-ROM, optical memory etc.) of program code
The form of the computer program product of implementation.
The embodiment of the present invention is with reference to method according to embodiments of the present invention, terminal device (system) and computer program
The flow chart and/or block diagram of product describes.It should be understood that can be by computer program instructions implementation process figure and/or block diagram
In each flow and/or square frame and the flow in flow chart and/or block diagram and/or the combination of square frame.These can be provided
Computer program instructions are set to all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing terminals
Standby processor is to produce a machine so that is held by the processor of computer or other programmable data processing terminal equipments
Capable instruction is produced for realizing in one flow of flow chart or multiple flows and/or one square frame of block diagram or multiple square frames
The device for the function of specifying.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing terminal equipments
In the computer-readable memory to work in a specific way so that the instruction being stored in the computer-readable memory produces bag
The manufacture of command device is included, the command device is realized in one flow of flow chart or multiple flows and/or one side of block diagram
The function of being specified in frame or multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing terminal equipments so that
Series of operation steps is performed on computer or other programmable terminal equipments to produce computer implemented processing, so that
The instruction performed on computer or other programmable terminal equipments is provided for realizing in one flow of flow chart or multiple flows
And/or specified in one square frame of block diagram or multiple square frames function the step of.
Although having been described for the preferred embodiment of the embodiment of the present invention, those skilled in the art once know base
This creative concept, then other change and modification can be made to these embodiments.So appended claims are intended to be construed to
Including preferred embodiment and fall into having altered and changing for range of embodiment of the invention.
Finally, it is to be noted that, herein, such as first and second or the like relational terms be used merely to by
One entity or operation make a distinction with another entity or operation, and not necessarily require or imply these entities or operation
Between any this actual relation or order be present.Moreover, term " comprising ", "comprising" or its any other variant meaning
Covering including for nonexcludability, so that process, method, article or terminal device including a series of elements are not only wrapped
Those key elements, but also the other element including being not expressly set out are included, or is also included for this process, method, article
Or the key element that terminal device is intrinsic.In the absence of more restrictions, wanted by what sentence "including a ..." limited
Element, it is not excluded that other identical element in the process including the key element, method, article or terminal device also be present.
Distribution method to a kind of advertisement stock provided by the present invention and a kind of distributor of advertisement stock above, enter
Go and be discussed in detail, specific case used herein is set forth to the principle and embodiment of the present invention, and the above is implemented
The explanation of example is only intended to help the method and its core concept for understanding the present invention；Meanwhile for the general technology people of this area
Member, according to the thought of the present invention, there will be changes in specific embodiments and applications, in summary, this explanation
Book content should not be construed as limiting the invention.
Claims (8)
- A kind of 1. distribution method of advertisement stock, it is characterised in that including：According to the orientation fixed condition of the publicity orders of each advertiser, the publicity orders of each advertiser are obtained in each channel Under the video collection that is directed to；For each video collection, it is shared under the corresponding channel being correspondingly oriented under fixed condition to obtain each video collection yesterday Advertisement stock's ratio；Obtain advertisement stock's amount of estimating under corresponding channel of each advertiser under respectively oriented fixed condition；According to advertisement stock's amount of estimating and the advertisement stock ratio of each video collection yesterday, calculate and each regard today The advertisement quantity in stock of frequency set；Advertisement quantity in stock according to each video collection today makees the advertisement distribution of different publicity orders to the offline storehouse of advertisement.
- 2. according to the method for claim 1, it is characterised in that it is described to be directed to each video collection, obtain and each regarded yesterday Frequency was integrated into before the step of advertisement stock's ratio shared under the corresponding channel being correspondingly oriented under fixed condition, and methods described is also Including：Occur simultaneously if the video collection that the publicity orders of any two advertiser are directed under same channel is present, there will be friendship The video collection of collection is divided into multiple video collections, and the multiple video collection mutually disjoints；For the publicity orders of each advertiser, according to the orientation fixed condition of the publicity orders, by each publicity orders weight The multiple video collections being directed to after division.
- 3. according to the method for claim 1, it is characterised in that the orientation of the publicity orders of each advertiser of basis is thrown Condition is put, before the step of obtaining the video collection that the publicity orders of each advertiser are directed under each channel, the side Method also includes：According to the attribute of video, the corresponding pass between the stereotactic conditions and video of each dimension in orientation fixed condition is obtained System；Accordingly, according to the orientation fixed condition of the publicity orders of each advertiser and the corresponding relation, obtain each wide Accuse the video collection that main publicity orders are directed under each channel.
- 4. according to the method for claim 1, it is characterised in that the orientation fixed condition comprises at least：Platform, website, Region, channel, label, special edition, collection of drama.
- A kind of 5. distributor of advertisement stock, it is characterised in that including：First acquisition module, for the orientation fixed condition of the publicity orders according to each advertiser, obtain each advertiser's The video collection that publicity orders are directed under each channel；Second acquisition module, for for each video collection, obtaining each video collection yesterday and being correspondingly oriented fixed condition Under corresponding channel under shared advertisement stock's ratio；3rd acquisition module, for obtaining the advertisement stock under corresponding channel of each advertiser under respectively oriented fixed condition It is pre- to estimate；Computing module, for the advertisement stock ratio according to advertisement stock's amount of estimating and each video collection yesterday, Calculate the advertisement quantity in stock of each video collection today；Distribute module, for making different publicity orders to the offline storehouse of advertisement according to the advertisement quantity in stock of each video collection today Advertisement distributes.
- 6. device according to claim 5, it is characterised in that described device also includes：Division module, handed over if the video collection that the publicity orders for any two advertiser are directed under same channel is present Collection, then there will be the video collection of common factor to be divided into multiple video collections, and the multiple video collection mutually disjoints；Redirection module,, will according to the orientation fixed condition of the publicity orders for the publicity orders for each advertiser Each publicity orders are redirected to multiple video collections after division.
- 7. device according to claim 5, it is characterised in that described device also includes：4th acquisition module, for the attribute according to video, obtain the stereotactic conditions of each dimension in orientation fixed condition with Corresponding relation between video；Accordingly, first acquisition module, be additionally operable to according to the orientation fixed conditions of the publicity orders of each advertiser and The corresponding relation, obtain the video collection that the publicity orders of each advertiser are directed under each channel.
- 8. device according to claim 5, it is characterised in that the orientation fixed condition comprises at least：Platform, website, Region, channel, label, special edition, collection of drama.
Priority Applications (1)
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| CN109146535A (en) * | 2018-06-27 | 2019-01-04 | 北京奇艺世纪科技有限公司 | A kind of advertisement inventory inquiry amount method, apparatus |
| CN109961306A (en) * | 2017-12-25 | 2019-07-02 | 北京京东尚科信息技术有限公司 | A kind of inventory allocation method and apparatus of article |
| CN110009383A (en) * | 2019-01-02 | 2019-07-12 | 阿里巴巴集团控股有限公司 | A kind of advertisement inventory method for pre-distributing and device |
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