CN103971262A - Advertisement orientation setting method and device - Google Patents
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- CN103971262A CN103971262A CN201310046060.2A CN201310046060A CN103971262A CN 103971262 A CN103971262 A CN 103971262A CN 201310046060 A CN201310046060 A CN 201310046060A CN 103971262 A CN103971262 A CN 103971262A
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Abstract
An embodiment of the invention discloses an advertisement orientation setting method and device. The advertisement orientation setting method includes receiving newly defined advertisement orientation arrays; detecting whether data sets in the same type of user attributes meet preset array adding conditions or not in the newly defined advertisement orientation arrays and various advertisement orientation arrays in a preset array set, if yes, adding the newly defined advertisement orientation arrays into the preset array set, wherein the advertisement orientation arrays contain at least one data set used for indicating attributes of advertisement injecting users and user attributes. By the aid of the advertisement orientation setting method and device, orientation injection of advertisements can be realized for different users in the same broadcasting, orientation needs of advertisers are met, orientation conflicts can be effectively avoided, and advertisement cost is saved.
Description
Technical field
The present invention relates to advertisement fixing to technical field, relate in particular to a kind of advertisement fixing to method to set up and device.
Background technology
Advertisement fixing is promoting ad click rate to throwing in, precisely there is very important effect exposure aspect, current orientation input technology comprises: when user is when clicking advertisement or refreshing the mode request advertisements such as the corresponding web page page, in page ad-request, can carry the combination of the user property that comprises this user, such as region under user, the platform that user terminal is used, the combination of the attribute informations such as operator, advertisement playing platform determines that according to the combination of the user property in the desired directed information of advertiser and ad-request whether current advertisement is for this user's exposure.
If need to be for different user, by the different advertisements of different directed exposure, advertiser needs repeatedly to buy carousel to meet the want advertisement of exposing to the user of different user combinations of attributes, this likely causes when orientation, because same user property is included in a plurality of user property combinations, cause the multiple-exposure under same user property to produce directed collision, in a disguised form increase advertiser's cost, and made the online playing module of advertisement combine and can not uniquely determine suitable advertisement play content according to user property.
Summary of the invention
Embodiment of the present invention technical matters to be solved is, provides a kind of advertisement fixing to method to set up and device, and advertisement fixing that can be based on comprising user property and data set thereof relatively avoids advertisement fixing to the collision of playing to array.
In order to solve the problems of the technologies described above, the embodiment of the present invention provides a kind of advertisement fixing to method to set up, comprising:
Receive new definition advertisement fixing to array;
Detect described new definition advertisement fixing to each advertisement fixing in array and preset array set in array, whether the data set under same type user property meets preset array adding conditional;
If meet, described new definition advertisement fixing added in preset array set to array;
Wherein, described advertisement fixing comprises that to array at least one is used to indicate advertisement putting user's user property and the data set of user property.
Wherein, detect and whether to meet described preset array adding conditional and comprise:
Respectively by described new definition advertisement fixing to each advertisement fixing in array and preset array set to array in the data set of user property of same type compare, obtain comparative result;
If in each comparative result, all exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, meet described preset array adding conditional.
Wherein, the described new definition advertisement fixing of described detection is to each advertisement fixing in array and preset array set in array, and whether the data set under same type user property meets preset array adding conditional, comprising:
Each advertisement fixing comprising according to preset array set, to the user property in array, carries out completion operation to described new definition advertisement fixing to array;
Respectively by described carry out new definition advertisement fixing after completion operation to each advertisement fixing in array and preset array set to array in the data set of user property of same type compare, obtain comparative result;
If in each comparative result, all exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, meet described preset array adding conditional;
Wherein, described completion operation comprises: will in array, not exist at new definition advertisement fixing, and each advertisement fixing comprising in preset array set adds described new definition advertisement fixing in array to the user property existing in array, and assignment is default ident value.
Wherein, the described new definition advertisement fixing of described detection is to each advertisement fixing in array and preset array set in array, and whether the data set under same type user property meets preset array adding conditional, comprising:
According to described new definition advertisement fixing, to array, each advertisement fixing that preset array set is comprised carries out completion operation to the user property in array;
By each advertisement fixing in the preset array set of carrying out after completion operation, the data set to the user property of same type in array and the set of newly defining arrays compares respectively, obtains comparative result;
If in each comparative result, all exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, meet described preset array adding conditional;
Wherein, described completion operation comprises: will in array, exist at new definition advertisement fixing, and each advertisement fixing comprising in preset array set adds corresponding advertisement fixing that array set comprises in array to non-existent user property in array, and assignment is default ident value.
Wherein, the described new definition advertisement fixing of described detection is to each advertisement fixing in array and preset array set in array, and whether the data set under same type user property meets preset array adding conditional, comprising:
Each advertisement fixing comprising according to preset array set, to the user property in array, carries out completion operation to described new definition advertisement fixing to array;
Respectively by described carry out new definition advertisement fixing after completion operation to each advertisement fixing in array and preset array set to array in the data set of user property of same type compare, obtain comparative result;
If in each comparative result, all exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, according to described new definition advertisement fixing, to array, each advertisement fixing in preset array set is carried out to completion operation to the user property in array;
Each advertisement fixing in the preset array set of carrying out after completion operation is compared to array and the new data set that defines the user property of same type in the set of advertisement array, obtain comparative result;
If in each comparative result, all exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, meet described preset array adding conditional;
Wherein, described new definition advertisement fixing is carried out to completion operation to array to be comprised: will in array, not exist at new definition advertisement fixing, and each advertisement fixing comprising in preset array set adds described new definition advertisement fixing in array to the user property existing in array, and assignment is default ident value;
Each advertisement fixing that preset array set is comprised carries out completion operation to the user property in array and comprises: will in array, exist at new definition advertisement fixing, and each advertisement fixing comprising in preset array set adds corresponding advertisement fixing that array set comprises in array to non-existent user property in array, and assignment is default ident value.
Wherein, also comprise: detecting while not meeting preset array adding conditional, sending conflict and producing prompting.
Wherein, also comprise: when receiving advertisement playing request, from having added new definition advertisement fixing, to the array set of array, determine that the satisfied advertisement fixing of described playing request is to playing advertisement fixing corresponding to trigger condition to array;
The advertisement fixing definite with this played to user to the associated advertisement of array.
Correspondingly, the embodiment of the present invention also provides a kind of advertisement fixing to setting device, comprising:
Receiver module, for receiving new definition advertisement fixing to array;
Detection module, for detection of described new definition advertisement fixing to each advertisement fixing in array and preset array set in array, whether the data set under same type user property meets preset array adding conditional;
Add module, in testing result when meeting, described new definition advertisement fixing is added in preset array set to array;
Wherein, described advertisement fixing comprises that to array at least one is used to indicate advertisement putting user's user property and the data set of user property.
Wherein, described detection module, specifically for respectively by described new definition advertisement fixing to each advertisement fixing in array and preset array set to array in the data set of user property of same type compare, obtain comparative result; If in each comparative result, all exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, meet described preset array adding conditional.
Wherein, described detection module comprises:
The first completion unit, the user property for each advertisement fixing of comprising according to preset array set to array, carries out completion operation to described new definition advertisement fixing to array;
The first comparing unit, for respectively by described carry out new definition advertisement fixing after completion operation to array and preset each advertisement fixing of array set to array in the data set of user property of same type compare, obtain comparative result;
The first determining unit, if for each comparative result, all exists not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, meets described preset array adding conditional;
Wherein, described the first completion unit specifically for not existing at new definition advertisement fixing in array, and each advertisement fixing comprising in preset array set adds described new definition advertisement fixing in array to the user property existing in array, and assignment is default ident value.
Wherein, described detection module comprises:
The second completion unit, for according to described new definition advertisement fixing to array, each advertisement fixing that preset array set is comprised carries out completion operation to the user property in array;
The second comparing unit, for comparing carrying out preset each advertisement fixing of array set after completion operation data set to the user property of same type in array and the set of newly defining arrays respectively, obtains comparative result;
The second determining unit, if for each comparative result, all exists not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, meets described preset array adding conditional;
Wherein, described the second completion unit specifically for existing at new definition advertisement fixing in array, and each advertisement fixing comprising in preset array set adds corresponding advertisement fixing that array set comprises in array to non-existent user property in array, and assignment is default ident value.
Wherein, described detection module comprises:
The 3rd completion unit, the user property for each advertisement fixing of comprising according to preset array set to array, carries out completion operation to described new definition advertisement fixing to array;
The 3rd comparing unit, for respectively by described carry out new definition advertisement fixing after completion operation to array and preset each advertisement fixing of array set to array in the data set of user property of same type compare, obtain comparative result;
The 4th completion unit, if each comparative result for the 3rd comparing unit, all exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, according to described new definition advertisement fixing, to array, each advertisement fixing in preset array set is carried out to completion operation to the user property in array;
The 4th comparing unit, for preset each advertisement fixing of array set carrying out after completion operation is compared to array and the new data set that defines the user property of same type in the set of advertisement array, obtains comparative result;
The 3rd determining unit, if each comparative result for the 4th comparing unit, all exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, meet described preset array adding conditional;
Wherein, described the 3rd completion unit specifically for not existing at new definition advertisement fixing in array, and each advertisement fixing comprising in preset array set adds described new definition advertisement fixing in array to the user property existing in array, and assignment is default ident value;
Described the 4th completion unit specifically for existing at new definition advertisement fixing in array, and each advertisement fixing comprising in preset array set adds corresponding advertisement fixing that array set comprises in array to non-existent user property in array, and assignment is default ident value.
Wherein, also comprise: reminding module, for detecting while not meeting preset array adding conditional, sending conflict and producing prompting.
Wherein, also comprise:
Determination module for when receiving advertisement playing request, determines that the satisfied advertisement fixing of described playing request is to playing advertisement fixing corresponding to trigger condition to array from having added new definition advertisement fixing to the array set of array;
Playing module, for playing to user by the advertisement fixing definite with this to the associated advertisement of array.
Implement the embodiment of the present invention, there is following beneficial effect:
Adopt the advertisement fixing of the present invention can be so that when advertisement is play online to method to set up, can from directed array set, determine that unique advertisement fixing is to the ad content of array association, not only can make advertisement in same carousel, realize to the orientation of different user throws in, meet advertiser's focal need, and can effectively avoid directed generation of colliding, save advertising cost.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, to the accompanying drawing of required use in embodiment or description of the Prior Art be briefly described below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skills, do not paying under the prerequisite of creative work, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is that a kind of advertisement fixing of the embodiment of the present invention is to the schematic flow sheet of method to set up;
Fig. 2 is wherein a kind of idiographic flow schematic diagram of the disposal route that meets array adding conditional of the embodiment of the present invention;
Fig. 3 is the wherein another kind of idiographic flow schematic diagram of the disposal route that meets array adding conditional of the embodiment of the present invention;
Fig. 4 is wherein another idiographic flow schematic diagram of the disposal route that meets array adding conditional of the embodiment of the present invention;
Fig. 5 is that the another kind of advertisement fixing of the embodiment of the present invention is to the schematic flow sheet of method to set up;
Fig. 6 is that a kind of advertisement fixing of the embodiment of the present invention is to the structure composition schematic diagram of setting device;
Fig. 7 is that the another kind of advertisement fixing of the embodiment of the present invention is to the structure composition schematic diagram of setting device;
Fig. 8 is wherein a kind of concrete structure schematic diagram of detection module in Fig. 7;
Fig. 9 is the wherein another kind of concrete structure schematic diagram of detection module in Fig. 7;
Figure 10 is wherein another concrete structure schematic diagram of detection module in Fig. 7.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the present invention's part embodiment, rather than whole embodiment.Embodiment based in the present invention, those of ordinary skills, not making the every other embodiment obtaining under creative work prerequisite, belong to the scope of protection of the invention.
Fig. 1 is that a kind of advertisement fixing of the embodiment of the present invention is to the schematic flow sheet of method to set up; Advertisement fixing described in the embodiment of the present invention can be applicable in advertisement putting application to method to set up, by advertisement putting equipment such as Advertisement Servers, carries out respective handling, and concrete, described method comprises:
S101: receive new definition advertisement fixing to array.Wherein, described advertisement fixing comprises that to array at least one is used to indicate advertisement putting user's user property and the data set of user property.
Described new definition advertisement fixing to array can be the users such as keeper according to the manual typing of advertiser's demand, the equipment such as Advertisement Server, according to the configuration information of user's typing, define a new advertisement fixing and obtain newly defining advertisement fixing to array to array.Advertisement fixing is a two-dimensional array to array, every line item in array is directed packing set more than, each data in set are the form that Key-Value is right, Key is wherein that latitude is user property, Value is the basic data set of having selected under latitude Key, for advertiser requires user's specifying information of throwing in, between different basic datas, by specific separator, separate, for example by comma, separate.Latitude Key is specifically as follows: the user properties such as platform Plat, region Area, the Operate of operator and age, sex, basic data set Value is specifically as follows corresponding to corresponding latitude Key: the corresponding numerical value of the operating systems such as the Android android under platform Plat, iOS, the corresponding numerical value such as each city-level administrative region that region comprises.Be understandable that, advertisement fixing is that user property is dynamic to the latitude in array: different latitudes can be arranged on advertisement fixing as required to arbitrary position of array, and for example latitude can be arranged in following table 1 arbitrarily in list item; And latitude not only comprises the user properties such as above-mentioned platform Plat, region Area, the Operate of operator and age, sex, can also have other user properties, further for example occupation, the attributes such as language that use.
Concrete, the data structure that newly defines advertisement array can be form as shown in table 1 below:
Table 1:
| Plat：3，6 | Area：8，9 | Operate：8 | KEY-Y：2，3，6 |
Wherein, platform Plat in table, region Area, the Operate of operator and other user properties KEY-Y are user property, data set is wherein for advertiser requires user's specifying information of throwing in, for example in Plat, 3 represent Android android, 6 represent iOS operating system, in Aera, 8 represent that Shenzhen, 9 represents Guangzhou, and 8 represent telecommunications in Operate.
S102: detect described new definition advertisement fixing to each advertisement fixing in array and preset array set in array, whether the data set under same type user property meets preset array adding conditional.
Described preset array set is specially the detected checking advertisement fixing that can not the bump set to array that not have each other to conflict.Concrete, described preset array set can be form as shown in table 2 below:
Table 2:
Described preset set of arrays is combined into a dynamic set, be that user need to add new definition advertisement fixing to array time at every turn, compare to array with each advertisement fixing in this preset array set, when meeting preset array adding conditional, be the advertisement array of this new definition of detection validation with each advertisement fixing in array set to not conflicting and can not bump between array, this new definition advertisement fixing is added in described array to array, form new preset array set.
In array set, the corresponding ad content of each array, when receiving advertisement playing request, according to user relevant as information such as platform, region, operators of detecting this request, determine that advertisement fixing selects corresponding ad content to play to user to array.
In described S102, whether detection meets described preset array adding conditional comprises:
Respectively by described new definition advertisement fixing to each advertisement fixing in array and preset array set to array in the data set of user property of same type compare, obtain comparative result; If in each comparative result, all exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, meet described preset array adding conditional.
For example, the user property of same type in each line number group in table 1 and table 2 is compared, comparative result is that the data set that has Plat, Area and Operate in two arrays is all not identical and be not the other side's subset mutually, determine that both meet preset array adding conditional, when according to ad-request, corresponding advertisement is play in judgement, can not bump.
S103: if meet, described new definition advertisement fixing is added in preset array set to array.
When not meeting, can return to a prompting message, notify user need to re-start configuration, for example, for the array of following table 3, with table 2 in the second line number group send collision, need to send prompting message to notify user to reconfigure.
Table 3:
| Plat：6 | Area：4，8，9 |
Concrete, the Plat2 of same alike result in the second line number group that the data set 6 of the Plat of table 3 is table 2,6,7 subset, and in table 3, Area is identical with the user property Area of same type in table 2 the second line number group, do not exist not identical and one of them data set of data set not belong to the situation of the subset of another data set, therefore, table 3 need to reconfigure.
Below in conjunction with above-mentioned table 1 and table 2, the concrete processing mode that meets array adding conditional is described.
Referring to Fig. 2, is wherein a kind of idiographic flow schematic diagram of the disposal route that meets array adding conditional of the embodiment of the present invention; Described disposal route is wherein a kind of specific implementation of S102 in above-described embodiment.The treating method comprises:
S1021: each advertisement fixing comprising according to preset array set, to the user property in array, carries out completion operation to described new definition advertisement fixing to array.
Described completion operation comprises: will in array, not exist at new definition advertisement fixing, and each advertisement fixing comprising in preset array set adds described new definition advertisement fixing in array to the user property existing in array, and assignment is default ident value.
In described S1021, first travel through in preset array set each advertisement fixing to the user property of array, and the new definition of traversal advertisement fixing is to the user property in array.Both are compared, determine be included in preset array set and at new definition advertisement fixing to non-existent user property in array, the advertisement fixing that this user property is added to new definition, in array, completes completion.
Be specially: traversal list 2, obtain the user property of Plat, Area, Operate and KEY-X, and traversal list 1 obtains the user property of Plat, Area, Operate and KEY-Y.Traversing result is compared known, in table 1, lacks the user property of KEY-X, this user property is added to new definition advertisement fixing in array, obtain advertisement fixing as shown in table 4 below to array:
Table 4:
| Plat：3，6 | Area：8，9 | Operate：8 | KEY-Y：2，3，6 | KEY-X：0 |
Described " 0 " is default ident value, in carrying out following user property, during the comparison of data set, for identifying new definition advertisement fixing, to array, does not comprise this user ID.The effect that new definition advertisement fixing is carried out to completion operation to array is conveniently to carry out the comparison of user property.As described in Table 4, when the user property of KEY-X is arrived in comparison, can judge that the data set under this user property is identical, can directly skip the comparison of this attribute, carry out the comparison of next user property.
S1022: respectively by described carry out new definition advertisement fixing after completion operation to each advertisement fixing in array and preset array set to array in the data set of user property of same type compare, obtain comparative result.
S1023: if in each comparative result, all exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, meet described preset array adding conditional.
Specifically by the data set of the Plat in table 1 respectively with table 2 in the data set of Plat in the first row array compare, judge whether identically, whether belong to the other side's subset.If judgment result is that not identical and do not belong to the other side's subset, judgement finishes, the new definition advertisement array of table 1 is not conflicted with the first row array, there is not collision, return to comparative result, exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set.
And if comparative result is identical or belong to the other side's subset, continue to judge respectively the data set of the data set of Area in table 1 and Area corresponding in table 2, the like.When having judged last user property, if still identical or belong to the other side's subset, judge that this new definition advertisement fixing is prominent to array and preset set of arrays syzygies, do not meet array adding conditional, need keeper to re-start configuration.
Identical with the manner of comparison of above-mentioned the first row array with the comparison of other line number groups such as the second line number group in table 2, be not repeated herein.
In described S1023, need each comparative result to judge, only in each result, be while existing not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, just judge that this new definition advertisement fixing meets preset array adding conditional to array, can add in preset array set, form new preset array set, receiving user's new advertisement fixing of definition during to array again, by user again newly the advertisement fixing of definition to array and new preset array set, compare judgement.
Fig. 3 is the wherein another kind of idiographic flow schematic diagram of the disposal route that meets array adding conditional of the embodiment of the present invention; Described disposal route is wherein another specific implementation of S102 in above-described embodiment.The treating method comprises:
S1031: to array, each advertisement fixing that preset array set is comprised carries out completion operation to the user property in array according to described new definition advertisement fixing.
Wherein, described completion operation comprises: will in array, exist at new definition advertisement fixing, and each advertisement fixing comprising in preset array set adds corresponding advertisement fixing that array set comprises in array to non-existent user property in array, and assignment is default ident value.
In described S1031, first the new definition of traversal advertisement fixing is to the user property in array, and travels through in preset array set each advertisement fixing to the user property of array.Both are compared, determine and be included in new definition advertisement fixing non-existent user property in array and in preset array set, the advertisement fixing that this user property is added to new definition, in array, completes completion.
Be specially: traversal list 1, obtain the user property of Plat, Area, Operate and KEY-Y, and traversal list 1 obtains the user property of Plat, Area, Operate and KEY-X.Traversing result is compared known, user property, the third line array and fourth line array that in table 2, the first row array and the second line number group lack KEY-Y lack Area, Operate and KEY-Y, the user property lacking need to be added in preset array set to corresponding advertisement fixing in array, obtain advertisement fixing as shown in table 5 below to array:
Table 5:
| Plat：1，2，3 | Area：4，5，7 | Operate：2，4，9 | KEY-Y：0 | |||||
| Plat：2，6，7 | Area：4，8，9 | Operate：1，5，7 | KEY-Y：0 | |||||
| Plat：5 | KEY-X：2，4 | Area：0 | Operate：0 | KEY-Y：0 | ||||
| Plat：9 | Area：0 | Operate：0 | KEY-Y：0 |
Described " 0 " is default ident value, in carrying out following user property, during the comparison of data set, for identifying new definition advertisement fixing, to array, does not comprise this user ID.The effect that new definition advertisement fixing is carried out to completion operation to array is conveniently to carry out the comparison of user property.As described in Table 5, when comparing the user property that is 0 to data sets such as KEY-Y, can judge that the data set under this user property is identical, can directly skip the comparison of this attribute, carry out the comparison of next user property.
S1032: the data set to the user property of same type in array and the set of newly defining arrays compares by each advertisement fixing in the preset array set of carrying out after completion operation respectively, obtains comparative result.
S1033: if in each comparative result, all exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, meet described preset array adding conditional.
Being about to each line number group in table 1 and table 5 compares, obtain the comparative result about each line number group, when each comparative result is the subset that exists not identical and one of them data set of the data set of user property under at least one same type not belong to another data set, meet described preset array adding conditional, can add in preset array set, form new preset array set, receiving user's new advertisement fixing of definition during to array again, by user again newly the advertisement fixing of definition to array and new preset array set, compare judgement.
Referring to Fig. 4, is wherein another idiographic flow schematic diagram of the disposal route that meets array adding conditional of the embodiment of the present invention again; Described disposal route is wherein another specific implementation of S102 in above-described embodiment.The treating method comprises:
S1041: each advertisement fixing comprising according to preset array set, to the user property in array, carries out completion operation to described new definition advertisement fixing to array.
Described new definition advertisement fixing is carried out to completion operation to array to be comprised: will in array, not exist at new definition advertisement fixing, and each advertisement fixing comprising in preset array set adds described new definition advertisement fixing in array to the user property existing in array, and assignment is default ident value.
S1042: respectively by described carry out new definition advertisement fixing after completion operation to each advertisement fixing in array and preset array set to array in the data set of user property of same type compare, obtain comparative result.
Completion operation in described S1041 and S1042 can adopt the mode in the embodiment that above-mentioned Fig. 2 is corresponding with specific implementation relatively, is not repeated herein.
S1043: if in each comparative result, all exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, according to described new definition advertisement fixing, to array, each advertisement fixing in preset array set is carried out to completion operation to the user property in array.
Each advertisement fixing that preset array set is comprised carries out completion operation to the user property in array and comprises: will in array, exist at new definition advertisement fixing, and each advertisement fixing comprising in preset array set adds corresponding advertisement fixing that array set comprises in array to non-existent user property in array, and assignment is default ident value.
S1044: each advertisement fixing in the preset array set of carrying out after completion operation is compared to array and the new data set that defines the user property of same type in the set of advertisement array, obtain comparative result.
S1045: if in each comparative result, all exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, meet described preset array adding conditional.
Completion in above-mentioned S1043 to S1045 operates and relatively can adopt the mode in the corresponding embodiment of above-mentioned Fig. 3 to realize, and is not repeated herein.
After meeting described preset array adding conditional, can add in preset array set, form new preset array set, receiving user's new advertisement fixing of definition during to array again, by user again newly the advertisement fixing of definition to array and new preset array set, compare judgement.
Description by above-described embodiment is known, and the present invention has the following advantages:
The embodiment of the present invention is carried out advertisement fixing to setting based on advertisement fixing to array, not only can make advertisement in same carousel, realize to the orientation of different user throws in, meet advertiser's focal need, and can effectively avoid the generation of directed collision, save advertising cost.
Referring to Fig. 5, is that the another kind of advertisement fixing of the embodiment of the present invention is to the schematic flow sheet of method to set up again; Advertisement fixing described in the embodiment of the present invention can be applicable in advertisement putting application to method to set up, by advertisement putting equipment such as Advertisement Servers, carries out respective handling, and concrete, described method comprises:
S201: receive new definition advertisement fixing to array.Wherein, described advertisement fixing comprises that to array at least one is used to indicate advertisement putting user's user property and the data set of user property.
Described new definition advertisement fixing to array can be the users such as keeper according to the manual typing of advertiser's demand, the equipment such as Advertisement Server, according to the configuration information of user's typing, define a new advertisement fixing and obtain newly defining advertisement fixing to array to array.Advertisement fixing is a two-dimensional array to array, every line item in array is directed packing set more than, each data in set are the form that Key-Value is right, Key is wherein that latitude is user property, Value is the basic data set of having selected under latitude Key, for advertiser requires user's specifying information of throwing in, between different basic datas, by specific separator, separate, for example by comma, separate.Latitude Key is specifically as follows: the user properties such as platform Plat, region Area, the Operate of operator and age, sex, basic data set Value is specifically as follows corresponding to corresponding latitude Key: the corresponding numerical value of the operating systems such as the Android android under platform Plat, iOS, the corresponding numerical value such as each city-level administrative region that region comprises.
S202: detect described new definition advertisement fixing to each advertisement fixing in array and preset array set in array, whether the data set under same type user property meets preset array adding conditional.
S203: if meet, described new definition advertisement fixing is added in preset array set to array.
In above-mentioned S202, detect and whether meet preset array adding conditional and can adopt any mode in the corresponding embodiment of above-mentioned Fig. 2 to Fig. 4 to realize, be not repeated herein.
In addition, detecting while not meeting preset array adding conditional, sending conflict and producing prompting.Detecting while not meeting array adding conditional, show that described new definition advertisement fixing clashes to array to array and existing advertisement fixing, need to reconfigure the advertisement fixing of this new definition to array.
S204: when receiving advertisement playing request, determine that the satisfied advertisement fixing of described playing request is to playing advertisement fixing corresponding to trigger condition to array from having added new definition advertisement fixing to the array set of array.
S205: the advertisement fixing definite with this played to user to the associated advertisement of array.
When web page user being detected the button that refreshes or click broadcast advertisement of webpage sent to ad-request, the platform using according to this web page user (operating system), residing region finds corresponding advertisement fixing to array, then according to this advertisement fixing, to array, find associated advertisement, play to this web page user.
Description by above-described embodiment is known, and the present invention has the following advantages:
The embodiment of the present invention is carried out advertisement fixing to setting based on advertisement fixing to array, not only can make advertisement in same carousel, realize to the orientation of different user throws in, meet advertiser's focal need, and can effectively avoid the generation of directed collision, save advertising cost.And detecting while clashing, can point out in time the users such as advertising management person to re-start configuration, save human cost.
Below the advertisement fixing of the embodiment of the present invention is elaborated to setting device.
Referring to Fig. 6, is that a kind of advertisement fixing of the embodiment of the present invention is to the structure composition schematic diagram of setting device; During advertisement fixing described in the embodiment of the present invention can be applicable to advertisement putting application to setting device, be arranged in the advertisement putting equipment such as Advertisement Server to carry out respective handling, concrete, described device comprises:
Receiver module 1, for receiving new definition advertisement fixing to array;
Detection module 2, for detection of described new definition advertisement fixing to each advertisement fixing in array and preset array set in array, whether the data set under same type user property meets preset array adding conditional;
Add module 3, in testing result when meeting, described new definition advertisement fixing is added in preset array set to array;
Wherein, described advertisement fixing comprises that to array at least one is used to indicate advertisement putting user's user property and the data set of user property.And described preset array set is specially the detected checking advertisement fixing that can not the bump set to array that not have each other to conflict.In array set, the corresponding ad content of each array, when receiving advertisement playing request, according to user relevant as information such as platform, region, operators of detecting this request, determine that advertisement fixing selects corresponding ad content to play to user to array.
Described new definition advertisement fixing to array can be the users such as keeper according to the manual typing of advertiser's demand, the equipment such as Advertisement Server, according to the configuration information of user's typing, define a new advertisement fixing and obtain newly defining advertisement fixing to array to array.Advertisement fixing is a two-dimensional array to array, every line item in array is directed packing set more than, each data in set are the form that Key-Value is right, Key is wherein that latitude is user property, Value is the basic data set of having selected under latitude Key, for advertiser requires user's specifying information of throwing in, between different basic datas, by specific separator, separate, for example by comma, separate.Latitude Key is specifically as follows: the user properties such as platform Plat, region Area, the Operate of operator and age, sex, basic data set Value is specifically as follows corresponding to corresponding latitude Key: the corresponding numerical value of the operating systems such as the Android android under platform Plat, iOS, the corresponding numerical value such as each city-level administrative region that region comprises.Described advertisement fixing can be identical to corresponding form in table 3 with above-mentioned table 1 to the concrete form of array.
Further concrete, described detection module 2 specifically for by described new definition advertisement fixing to the data set of each user property in array respectively with preset array set in each advertisement fixing to the data set under the user property of same type in array, compare, when comparative result is when existing not identical and one of them data set of at least one data set not belong to the subset of another data set, testing result is to meet described preset array adding conditional.
Or, as shown in Figure 7, be wherein a kind of concrete structure schematic diagram of detection module in Fig. 6; Described detection module 2 comprises:
The first completion unit 21, the user property for each advertisement fixing of comprising according to preset array set to array, carries out completion operation to described new definition advertisement fixing to array;
The first comparing unit 22, for respectively by described carry out new definition advertisement fixing after completion operation to array and preset each advertisement fixing of array set to array in the data set of user property of same type compare, obtain comparative result;
The first determining unit 23, if for each comparative result, all exists not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, meets described preset array adding conditional;
Wherein, described the first completion unit 21 specifically for not existing at new definition advertisement fixing in array, and each advertisement fixing comprising in preset array set adds described new definition advertisement fixing in array to the user property existing in array, and assignment is default ident value.
The specific implementation of described the first completion unit 21, the first comparing unit 22 and the first determining unit 23 can adopt the implementation of the disposal route that meets array adding conditional that above-mentioned Fig. 2 is corresponding, is not repeated herein.
Or, concrete, refer to Fig. 8, be the wherein another kind of concrete structure schematic diagram of detection module in Fig. 6, described detection module 2 comprises:
The second completion unit 24, for according to described new definition advertisement fixing to array, each advertisement fixing that preset array set is comprised carries out completion operation to the user property in array;
The second comparing unit 25, for comparing carrying out preset each advertisement fixing of array set after completion operation data set to the user property of same type in array and the set of newly defining arrays respectively, obtains comparative result;
The second determining unit 26, if for each comparative result, all exists not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, meets described preset array adding conditional;
Wherein, described the second completion unit 24 specifically for existing at new definition advertisement fixing in array, and each advertisement fixing comprising in preset array set adds corresponding advertisement fixing that array set comprises in array to non-existent user property in array, and assignment is default ident value.
Concrete, the specific implementation of above-mentioned the second completion unit 24, the second comparing unit 25 and the second determining unit 26 can adopt the implementation of the disposal route that meets array adding conditional of above-mentioned Fig. 3, is not repeated herein.
Or, further, then refer to Fig. 9, be wherein another concrete structure schematic diagram of detection module in Fig. 6; Described detection module 2 comprises:
The 3rd completion unit 27, the user property for each advertisement fixing of comprising according to preset array set to array, carries out completion operation to described new definition advertisement fixing to array;
The 3rd comparing unit 28, for respectively by described carry out new definition advertisement fixing after completion operation to array and preset each advertisement fixing of array set to array in the data set of user property of same type compare, obtain comparative result;
The 4th completion unit 29, if each comparative result for the 3rd comparing unit 28, all exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, according to described new definition advertisement fixing, to array, each advertisement fixing in preset array set is carried out to completion operation to the user property in array;
The 4th comparing unit 210, for preset each advertisement fixing of array set carrying out after completion operation is compared to array and the new data set that defines the user property of same type in the set of advertisement array, obtains comparative result;
The 3rd determining unit 211, if each comparative result for the 4th comparing unit 210, all exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, meet described preset array adding conditional.
Wherein, described the 3rd completion unit 27 specifically for not existing at new definition advertisement fixing in array, and each advertisement fixing comprising in preset array set adds described new definition advertisement fixing in array to the user property existing in array, and assignment is default ident value;
Described the 4th completion unit 29 specifically for existing at new definition advertisement fixing in array, and each advertisement fixing comprising in preset array set adds corresponding advertisement fixing that array set comprises in array to non-existent user property in array, and assignment is default ident value.
Concrete, the specific implementation of described the 3rd completion unit 27, the 3rd comparing unit 28, the 4th completion unit 29, the 4th comparing unit 210 and the 3rd determining unit 211 can adopt the implementation of the disposal route that meets array adding conditional that above-mentioned Fig. 4 is corresponding, is not repeated herein.
Description by above-described embodiment is known, and the present invention has the following advantages:
The embodiment of the present invention is carried out advertisement fixing to setting based on advertisement fixing to array, not only can make advertisement in same carousel, realize to the orientation of different user throws in, meet advertiser's focal need, and can effectively avoid the generation of directed collision, save advertising cost.
Concrete, referring to Figure 10 is that the another kind of advertisement fixing of the embodiment of the present invention is to the structure composition schematic diagram of setting device again, advertisement fixing described in the embodiment of the present invention can be applicable in advertisement putting application to setting device, be arranged in the advertisement putting equipment such as Advertisement Server to carry out respective handling, it comprises receiver module 1, the detection module 2 in above-described embodiment and adds module 3, concrete, in embodiments of the present invention, described device also comprises:
Determination module 4 for when receiving advertisement playing request, determines that the satisfied advertisement fixing of described playing request is to playing advertisement fixing corresponding to trigger condition to array from having added new definition advertisement fixing to the array set of array;
Playing module 5, for playing to user by the advertisement fixing definite with this to the associated advertisement of array.
When described determination module 4 detects web page user the button that refreshes or click broadcast advertisement of webpage is sent to ad-request, the platform using according to this web page user (operating system), residing region finds corresponding advertisement fixing to array, then according to this advertisement fixing, to array, find associated advertisement, by described playing module 5, play to this web page user.
Further, the described device of the embodiment of the present invention also comprises: reminding module 6, for detecting while not meeting preset array adding conditional, sending conflict and producing prompting.Detecting while not meeting array adding conditional, show that described new definition advertisement fixing clashes to array to array and existing advertisement fixing, the advertisement fixing that need to reconfigure this new definition by users such as described reminding module 6 prompting advertising management persons is to array.
Description by above-described embodiment is known, and the present invention has the following advantages:
The embodiment of the present invention is carried out advertisement fixing to setting based on advertisement fixing to array, not only can make advertisement in same carousel, realize to the orientation of different user throws in, meet advertiser's focal need, and can effectively avoid the generation of directed collision, save advertising cost.And detecting while clashing, can point out in time the users such as advertising management person to re-start configuration, save human cost.
One of ordinary skill in the art will appreciate that all or part of flow process realizing in above-described embodiment method, to come the hardware that instruction is relevant to complete by computer program, described program can be stored in a computer read/write memory medium, this program, when carrying out, can comprise as the flow process of the embodiment of above-mentioned each side method.Wherein, described storage medium can be magnetic disc, CD, read-only store-memory body (Read-Only Memory, ROM) or random store-memory body (Random Access Memory, RAM) etc.
Above disclosed is only preferred embodiment of the present invention, certainly can not limit with this interest field of the present invention, and the equivalent variations of therefore doing according to the claims in the present invention, still belongs to the scope that the present invention is contained.
Claims (14)
1. advertisement fixing, to a method to set up, is characterized in that, comprising:
Receive new definition advertisement fixing to array;
Detect described new definition advertisement fixing to each advertisement fixing in array and preset array set in array, whether the data set under same type user property meets preset array adding conditional;
If meet, described new definition advertisement fixing added in preset array set to array;
Wherein, described advertisement fixing comprises that to array at least one is used to indicate advertisement putting user's user property and the data set of user property.
2. the method for claim 1, is characterized in that, whether detection meets described preset array adding conditional comprises:
Respectively by described new definition advertisement fixing to each advertisement fixing in array and preset array set to array in the data set of user property of same type compare, obtain comparative result;
If in each comparative result, all exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, meet described preset array adding conditional.
3. method as claimed in claim 2, is characterized in that, the described new definition advertisement fixing of described detection is to each advertisement fixing in array and preset array set in array, and whether the data set under same type user property meets preset array adding conditional, comprising:
Each advertisement fixing comprising according to preset array set, to the user property in array, carries out completion operation to described new definition advertisement fixing to array;
Respectively by described carry out new definition advertisement fixing after completion operation to each advertisement fixing in array and preset array set to array in the data set of user property of same type compare, obtain comparative result;
If in each comparative result, all exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, meet described preset array adding conditional;
Wherein, described completion operation comprises: will in array, not exist at new definition advertisement fixing, and each advertisement fixing comprising in preset array set adds described new definition advertisement fixing in array to the user property existing in array, and assignment is default ident value.
4. method as claimed in claim 2, is characterized in that, the described new definition advertisement fixing of described detection is to each advertisement fixing in array and preset array set in array, and whether the data set under same type user property meets preset array adding conditional, comprising:
According to described new definition advertisement fixing, to array, each advertisement fixing that preset array set is comprised carries out completion operation to the user property in array;
By each advertisement fixing in the preset array set of carrying out after completion operation, the data set to the user property of same type in array and the set of newly defining arrays compares respectively, obtains comparative result;
If in each comparative result, all exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, meet described preset array adding conditional;
Wherein, described completion operation comprises: will in array, exist at new definition advertisement fixing, and each advertisement fixing comprising in preset array set adds corresponding advertisement fixing that array set comprises in array to non-existent user property in array, and assignment is default ident value.
5. method as claimed in claim 2, is characterized in that, the described new definition advertisement fixing of described detection is to each advertisement fixing in array and preset array set in array, and whether the data set under same type user property meets preset array adding conditional, comprising:
Each advertisement fixing comprising according to preset array set, to the user property in array, carries out completion operation to described new definition advertisement fixing to array;
Respectively by described carry out new definition advertisement fixing after completion operation to each advertisement fixing in array and preset array set to array in the data set of user property of same type compare, obtain comparative result;
If in each comparative result, all exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, according to described new definition advertisement fixing, to array, each advertisement fixing in preset array set is carried out to completion operation to the user property in array;
Each advertisement fixing in the preset array set of carrying out after completion operation is compared to array and the new data set that defines the user property of same type in the set of advertisement array, obtain comparative result;
If in each comparative result, all exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, meet described preset array adding conditional;
Wherein, described new definition advertisement fixing is carried out to completion operation to array to be comprised: will in array, not exist at new definition advertisement fixing, and each advertisement fixing comprising in preset array set adds described new definition advertisement fixing in array to the user property existing in array, and assignment is default ident value;
Each advertisement fixing that preset array set is comprised carries out completion operation to the user property in array and comprises: will in array, exist at new definition advertisement fixing, and each advertisement fixing comprising in preset array set adds corresponding advertisement fixing that array set comprises in array to non-existent user property in array, and assignment is default ident value.
6. the method as described in claim 1-5 any one, is characterized in that, also comprises:
Detecting while not meeting preset array adding conditional, sending conflict and producing prompting.
7. method as claimed in claim 6, is characterized in that, also comprises:
When receiving advertisement playing request, from having added new definition advertisement fixing, to the array set of array, determine that the satisfied advertisement fixing of described playing request is to playing advertisement fixing corresponding to trigger condition to array;
The advertisement fixing definite with this played to user to the associated advertisement of array.
8. advertisement fixing, to a setting device, is characterized in that, comprising:
Receiver module, for receiving new definition advertisement fixing to array;
Detection module, for detection of described new definition advertisement fixing to each advertisement fixing in array and preset array set in array, whether the data set under same type user property meets preset array adding conditional;
Add module, in testing result when meeting, described new definition advertisement fixing is added in preset array set to array;
Wherein, described advertisement fixing comprises that to array at least one is used to indicate advertisement putting user's user property and the data set of user property.
9. device as claimed in claim 8, is characterized in that,
Described detection module, specifically for respectively by described new definition advertisement fixing to each advertisement fixing in array and preset array set to array in the data set of user property of same type compare, obtain comparative result; If in each comparative result, all exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, meet described preset array adding conditional.
10. device as claimed in claim 9, is characterized in that, described detection module comprises:
The first completion unit, the user property for each advertisement fixing of comprising according to preset array set to array, carries out completion operation to described new definition advertisement fixing to array;
The first comparing unit, for respectively by described carry out new definition advertisement fixing after completion operation to array and preset each advertisement fixing of array set to array in the data set of user property of same type compare, obtain comparative result;
The first determining unit, if for each comparative result, all exists not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, meets described preset array adding conditional;
Wherein, described the first completion unit specifically for not existing at new definition advertisement fixing in array, and each advertisement fixing comprising in preset array set adds described new definition advertisement fixing in array to the user property existing in array, and assignment is default ident value.
11. devices as claimed in claim 9, is characterized in that, described detection module comprises:
The second completion unit, for according to described new definition advertisement fixing to array, each advertisement fixing that preset array set is comprised carries out completion operation to the user property in array;
The second comparing unit, for comparing carrying out preset each advertisement fixing of array set after completion operation data set to the user property of same type in array and the set of newly defining arrays respectively, obtains comparative result;
The second determining unit, if for each comparative result, all exists not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, meets described preset array adding conditional;
Wherein, described the second completion unit specifically for existing at new definition advertisement fixing in array, and each advertisement fixing comprising in preset array set adds corresponding advertisement fixing that array set comprises in array to non-existent user property in array, and assignment is default ident value.
12. devices as claimed in claim 9, is characterized in that, described detection module comprises:
The 3rd completion unit, the user property for each advertisement fixing of comprising according to preset array set to array, carries out completion operation to described new definition advertisement fixing to array;
The 3rd comparing unit, for respectively by described carry out new definition advertisement fixing after completion operation to array and preset each advertisement fixing of array set to array in the data set of user property of same type compare, obtain comparative result;
The 4th completion unit, if each comparative result for the 3rd comparing unit, all exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, according to described new definition advertisement fixing, to array, each advertisement fixing in preset array set is carried out to completion operation to the user property in array;
The 4th comparing unit, for preset each advertisement fixing of array set carrying out after completion operation is compared to array and the new data set that defines the user property of same type in the set of advertisement array, obtains comparative result;
The 3rd determining unit, if each comparative result for the 4th comparing unit, all exist not identical and one of them data set of the data set of user property under at least one same type not belong to the subset of another data set, meet described preset array adding conditional;
Wherein, described the 3rd completion unit specifically for not existing at new definition advertisement fixing in array, and each advertisement fixing comprising in preset array set adds described new definition advertisement fixing in array to the user property existing in array, and assignment is default ident value;
Described the 4th completion unit specifically for existing at new definition advertisement fixing in array, and each advertisement fixing comprising in preset array set adds corresponding advertisement fixing that array set comprises in array to non-existent user property in array, and assignment is default ident value.
13. devices as described in claim 8-12 any one, is characterized in that, also comprise:
Reminding module, for detecting while not meeting preset array adding conditional, sending conflict and producing prompting.
14. devices as claimed in claim 13, is characterized in that, also comprise:
Determination module for when receiving advertisement playing request, determines that the satisfied advertisement fixing of described playing request is to playing advertisement fixing corresponding to trigger condition to array from having added new definition advertisement fixing to the array set of array;
Playing module, for playing to user by the advertisement fixing definite with this to the associated advertisement of array.
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