CN107220848A - A kind of advertisement demonstration method and device - Google Patents
A kind of advertisement demonstration method and device Download PDFInfo
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- CN107220848A CN107220848A CN201710371754.1A CN201710371754A CN107220848A CN 107220848 A CN107220848 A CN 107220848A CN 201710371754 A CN201710371754 A CN 201710371754A CN 107220848 A CN107220848 A CN 107220848A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
The invention provides a kind of advertisement demonstration method and device, wherein, the advertisement demonstration method includes：The advertising display link of user's input is obtained, the advertising display link carries user location mark；Linked in the advertising display in the corresponding advertising display page, show that the user location identifies the advertisement in correspondence area to the user.By advertisement demonstration method provided in an embodiment of the present invention and device, the dispensing efficiency of advertisement can be improved.
Description
Technical field
The present invention relates to technical field of data processing, in particular to a kind of advertisement demonstration method and device.
Background technology
At present, advertisement terminal machine of the advertisement putting chamber of commerce by advertising lamp box, with LCD/LED displays and in electricity
Broadcasting interval depending on program intercuts a variety of advertising display modes such as product advertising the product advertising of oneself is shown to different groups, makes
Potential consumer in different colonies understands the product of oneself and bought.
In correlation technique, advertisement putting business in order to enable more potential consumers understand the production of oneself in time as far as possible
Product are, it is necessary to which magnanimity rents advertising lamp box and advertisement terminal machine, and buys the prime time to TV station or Internet video platform
Reproduction time plays product advertising repeatedly, the potential consumer in different colonies is understood the product of oneself.
In process of the present invention is realized, inventor has found that at least there are the following problems in the prior art：
During product advertising is delivered, advertisement putting business needs to put into substantial amounts of manpower and materials, while expending very high
Deliver product advertising into original, be only possible to make the potential consumer in different colonies to understand the product of oneself, but throw at present
The mode for putting product advertising compares blindly, causes the dispensing of advertisement less efficient.
The content of the invention
In view of this, the purpose of the embodiment of the present invention is to provide a kind of advertisement demonstration method and device, to improve advertisement
Dispensing efficiency.
In a first aspect, the embodiments of the invention provide a kind of advertisement demonstration method, including：
The advertising display link of user's input is obtained, the advertising display link carries user location mark；
Linked in the advertising display in the corresponding advertising display page, the user location is shown to the user
The advertisement in mark correspondence area.
With reference in a first aspect, the embodiments of the invention provide the possible embodiment of the first of first aspect, wherein：
The advertising display is linked in the corresponding advertising display page, and the user location mark is shown accordingly to the user
The advertisement in area, including：
The advertising display link is parsed, the user location mark that the advertising display link is carried is obtained；
Identified according to the user location, from the corresponding relation list of default region identifier and advertised name really
The advertised name in the fixed user location mark correspondence area；
Obtain the related ad data of the advertised name, the ad data, including advertisement multiple preview pictures and
Advertisement link；
The ad data got is loaded onto in default advertisement page template, the advertising display page is obtained
Face, wherein, the advertisement page template includes：Advertisement play area, advertising previews region and advertisement link display area；It is described
Advertisement play area is located in the middle part of the advertisement page template；At least one described advertising previews region is described wide with least one
Accuse link display area；
The advertising display page is shown to the user.
With reference in a first aspect, the embodiments of the invention provide the possible embodiment of second of first aspect, wherein：Will
The ad data got is loaded onto in default advertisement page template, obtains the advertising display page, including：
Obtain the number of clicks and accumulative viewing duration of the advertised name correspondence advertisement；
According to the number of clicks and the accumulative viewing duration, the displaying coefficient of the advertisement is calculated；
When it is determined that the displaying coefficient is more than default first coefficient threshold, the first preview graph of the advertisement is obtained
Piece, sets up the hyperlink relation of first preview picture and the advertisement link, and first preview picture is loaded onto
The advertisement play area of advertisement page template, first preview picture has first size；
When it is determined that it is described displaying coefficient be less than default first coefficient threshold and more than default second coefficient threshold when, obtain
The second preview picture of the advertisement is taken, the hyperlink relation of second preview picture and the advertisement link is set up, and will
Second preview picture is loaded onto the advertising previews region of advertisement page template, and second preview picture has the second chi
Very little, second size is less than the first size；
When it is determined that the displaying coefficient is less than second coefficient threshold, the hyperlink of advertised name and advertisement link is set up
Relation is connect, and the advertised name of the advertisement is loaded into the advertisement link display area of the advertisement page template.
With reference in a first aspect, the embodiments of the invention provide the possible embodiment of the third of first aspect, wherein：Root
According to the number of clicks and the accumulative viewing duration, the displaying coefficient of the advertisement is calculated, including：
The number of clicks corresponding is determined from the mapping table of default number of clicks and the first calculating parameter
One calculating parameter；
The accumulative viewing duration is determined from default accumulative viewing duration and the mapping table of the second calculating parameter
Corresponding second calculating parameter；
Calculate first calculating parameter and second calculating parameter count and, and count by described and be defined as institute
State the displaying coefficient of advertisement.
With reference in a first aspect, the embodiments of the invention provide the possible embodiment of the 4th of first aspect kind, wherein：Institute
State region identifier and the user location is designated regional area code.
Second aspect, the embodiment of the present invention also provides a kind of advertising device, including：
Acquisition module is linked, the advertising display link for obtaining user's input, the advertising display link carries use
Family location is identified；
Advertising display module, for being linked in the advertising display in the corresponding advertising display page, to user's exhibition
Show the advertisement in the user location mark correspondence area.
With reference to second aspect, the embodiments of the invention provide the possible embodiment of the first of second aspect, wherein：
The advertising display module, including：
Analyzing sub-module is linked, for parsing the advertising display link, the institute that the advertising display link is carried is obtained
State user location mark；
Title determination sub-module, for being identified according to the user location, from default region identifier and advertisement name
The advertised name in the user location mark correspondence area is determined in the corresponding relation list of title；
Data acquisition submodule, the ad data related for obtaining the advertised name, the ad data, including it is wide
The multiple preview pictures and advertisement link accused；
Data load submodule, for the ad data got to be loaded onto in default advertisement page template,
The advertising display page is obtained, wherein, the advertisement page template includes：Advertisement play area, advertising previews region and wide
Accuse link display area；The advertisement play area is located in the middle part of the advertisement page template；At least one described advertising previews
Region and at least one described advertisement link display area；
Advertising display submodule, for showing the advertising display page to the user.
With reference to second aspect, the embodiments of the invention provide the possible embodiment of second of second aspect, wherein：
The data load submodule, including：
Viewing information acquiring unit, during for the number of clicks for obtaining the advertised name correspondence advertisement and accumulative viewing
It is long；
Coefficient calculation unit is shown, for according to the number of clicks and the accumulative viewing duration, calculating the advertisement
Displaying coefficient；
First processing units, for when it is determined that the displaying coefficient is more than default first coefficient threshold, obtaining described
First preview picture of advertisement, sets up the hyperlink relation of first preview picture and the advertisement link, and by described
One preview picture is loaded onto the advertisement play area of advertisement page template, and first preview picture has first size；
Second processing unit, for being less than default first coefficient threshold and more than default when the determination displaying coefficient
During the second coefficient threshold, the second preview picture of the advertisement is obtained, second preview picture and the advertisement link is set up
Hyperlink relation, and second preview picture is loaded onto to the advertising previews region of advertisement page template, described second is pre-
Picture of looking at has the second size, and second size is less than the first size；
3rd processing unit, for when it is determined that the displaying coefficient is less than second coefficient threshold, setting up advertisement name
Claim with the hyperlink relation of advertisement link, and the advertised name of the advertisement is loaded into the advertisement chain of the advertisement page template
Connect in display area.
With reference to second aspect, the embodiments of the invention provide the possible embodiment of the third of second aspect, wherein：Institute
Displaying coefficient calculation unit is stated, specifically for：
The number of clicks corresponding is determined from the mapping table of default number of clicks and the first calculating parameter
One calculating parameter；
The accumulative viewing duration is determined from default accumulative viewing duration and the mapping table of the second calculating parameter
Corresponding second calculating parameter；
Calculate first calculating parameter and second calculating parameter count and, and count by described and be defined as institute
State the displaying coefficient of advertisement.
With reference to second aspect, the embodiments of the invention provide the possible embodiment of the 4th of second aspect kind, wherein：Institute
State region identifier and the user location is designated regional area code.
Advertisement demonstration method and device provided in an embodiment of the present invention, by obtain that user inputs carry user where
The advertising display link of region identifier, and show that user location identifies the advertisement in correspondence area to user, with correlation technique
Middle advertisement putting business magnanimity needs to rent advertising lamp box and advertisement terminal machine, and buys yellow to TV station or Internet video platform
The reproduction time of golden period is compared to play product advertising repeatedly, and what can be inputted according to user carries user location mark
The advertising display link of knowledge determines user location, and by the related advertising display in this area to user, it is with strong points, significantly
The blindness of advertisement putting is reduced, the dispensing efficiency and precision of advertisement putting is improved.
To enable the above objects, features and advantages of the present invention to become apparent, preferred embodiment cited below particularly, and coordinate
Appended accompanying drawing, is described in detail below.
Brief description of the drawings
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below will be attached to what is used required in embodiment
Figure is briefly described, it will be appreciated that the following drawings illustrate only certain embodiments of the present invention, therefore is not construed as pair
The restriction of scope, for those of ordinary skill in the art, on the premise of not paying creative work, can also be according to this
A little accompanying drawings obtain other related accompanying drawings.
Fig. 1 shows a kind of flow chart for advertisement demonstration method that the embodiment of the present invention 1 is provided；
Fig. 2 shown in the advertisement demonstration method that the embodiment of the present invention 1 is provided, the schematic diagram of advertisement page template；
Fig. 3 shows a kind of structural representation for advertising device that the embodiment of the present invention 2 is provided；
Fig. 4 shows in the advertising device that the embodiment of the present invention 2 is provided that the concrete structure of advertising display module shows
It is intended to.
Icon：300- links acquisition module；302- advertising display modules；400- links analyzing sub-module；402- titles are true
Stator modules；404- data acquisition submodules；406- data load submodule；408- advertising display submodules.
Embodiment
To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with the embodiment of the present invention
Middle accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is only
It is a part of embodiment of the invention, rather than whole embodiments.The present invention being generally described and illustrated herein in the accompanying drawings is real
Applying the component of example can be arranged and be designed with a variety of configurations.Therefore, it is of the invention to what is provided in the accompanying drawings below
The detailed description of embodiment is not intended to limit the scope of claimed invention, but is merely representative of the selected reality of the present invention
Apply example.Based on embodiments of the invention, the institute that those skilled in the art are obtained on the premise of creative work is not made
There is other embodiment, belong to the scope of protection of the invention.
It should be noted that in the description of the invention, term " " center ", " on ", " under ", "left", "right", " vertical ",
The orientation or position relationship of the instruction such as " level ", " interior ", " outer " be based on orientation shown in the drawings or position relationship, merely to
Be easy to the description present invention and simplify description, rather than indicate or imply signified device or element must have specific orientation,
With specific azimuth configuration and operation, therefore it is not considered as limiting the invention.In addition, term " first ", " second ",
" the 3rd " is only used for describing purpose, and it is not intended that indicating or implying relative importance.
In addition, in the description of the invention, unless otherwise clearly defined and limited, term " installation ", " connected ", " company
Connect " it should be interpreted broadly, for example, it may be being fixedly connected or being detachably connected, or it is integrally connected；It can be machine
Tool is connected or electrically connected；Can be joined directly together, can also be indirectly connected to by intermediary, can be two members
Connection inside part.For the ordinary skill in the art, above-mentioned term can be understood in the present invention with concrete condition
Concrete meaning.
At present, advertisement putting business needs to enable more potential consumers understand the product of oneself in time as far as possible
Want magnanimity to rent advertising lamp box and advertisement terminal machine, and to TV station or Internet video platform buy the broadcasting of prime time when
Between play product advertising repeatedly, the potential consumer in different colonies is understood the product of oneself.Deliver product
During advertisement, advertisement putting business needs to put into substantial amounts of manpower and materials, while expending very high wide into original dispensing product
Accuse, be only possible to make the potential consumer in different colonies to understand the product of oneself, but deliver the mode ratio of product advertising at present
Relatively blindly, cause the dispensing of advertisement less efficient.Based on this, a kind of advertisement demonstration method and device that the application is provided.
Advertisement demonstration method and device that the present embodiment is proposed, can apply the business model in following free broadbands
In.
At present, user is, to bandwidth operator (UNICOM, song China etc.) purchase broadband product, to be wrapped with broadband for Beijing area
The expense in year is costly at 800 yuan to 2000 yuan.
It is by exempting from and the business model in the free broadband is compared with current user buys broadband product to bandwidth operator
The offer platform for taking broadband buys broadband to operator, and user uses broadband to the offer platform request in free broadband, free wide
The offer platform of band allows user using before broadband user can be allowed first to watch some advertisements, and after user has watched advertisement, to
User provides free broadband and used.
In order to improve the efficiency and precision of advertisement putting, following advertisement demonstration method and device is proposed.
Embodiment 1
A kind of advertisement demonstration method of the present embodiment, the executive agent of this method is the backstage clothes of the offer platform in free broadband
Business device, the background server is linked by obtaining the advertising display for carrying user location mark that user inputs, and to
The advertisement in user displaying user location mark correspondence area.
Advertisement demonstration method flow shown in Figure 1, the advertisement demonstration method that the present embodiment is proposed, including in detail below
Step：
Step 100, the advertising display link for obtaining user's input, above-mentioned advertising display link carry user location
Mark.
Wherein, above-mentioned user location is designated regional area code.Such as, if user is Beijing, Pekinese it is trivial
Number it is 010, user will be inputted with the link of 010 advertising display, to obtain the advertisement of Beijing area.
The advertising display link of user's input is user after background server registration, and background server can be user Shen
Please freely broadband when need log in advertising display link inform user.
The process that user obtains the advertising display link of user location mark includes：User registers in background server
When, user can input the title of user location, background server can default area name and region identifier correspondence
Relation table inquire user input user location the corresponding region identifier of title, and by the region identifier inquired with
Default English character is combined, and forms the advertising display link that the user applies needing to log in during free broadband, and by the advertisement exhibition
Show that user is informed in link, and specific IP address is distributed to user.
Background server can store the IP address for distributing to user into the log-on message of the user.The registration letter of user
Breath also includes：User name, password and the title of user location that user is set.
The detailed process of user's input advertising display link includes：When user needs access band, user needs to utilize
The IP address of the distribution, the username and password login background server by setting.Background server, which can detect user, to be made
Internet is accessed by the IP address of the distribution with user terminal, that will send default to the user terminal under the IP address
Advertising display link input prompt message；So that user's input advertising display link.
User can input advertising display by the input equipment of user terminal and link, to backstage in the way of watching advertisement
Server application uses free broadband.Input equipment includes keyboard, dummy keyboard and and the user terminal that user terminal is carried
The keyboard and mouse of connection.
User terminal, can be existing any equipment with network function, repeat no more here.
After the advertising display link of user's input is got by above-mentioned steps 100, following step can be continued executing with
Rapid 102 show advertisement to user.
Step 102, link in the corresponding advertising display page in above-mentioned advertising display, above-mentioned user is shown to above-mentioned user
The advertisement in location mark correspondence area.
Specifically, above-mentioned steps 102 include step (1) in detail below to step (5)：
(1) above-mentioned advertising display link is parsed, the above-mentioned user location mark that above-mentioned advertising display link is carried is obtained
Know；
(2) identified according to above-mentioned user location, from the corresponding relation list of default region identifier and advertised name
The middle advertised name for determining above-mentioned user location mark correspondence area；
(3) the related ad data of above-mentioned advertised name is obtained, above-mentioned ad data includes multiple preview pictures of advertisement
And advertisement link；
(4) the above-mentioned ad data got is loaded onto in default advertisement page template, obtains above-mentioned advertising display
The page, wherein, above-mentioned advertisement page template includes：Advertisement play area, advertising previews region and advertisement link display area；On
Advertisement play area is stated in the middle part of above-mentioned advertisement page template；At least one above-mentioned advertising previews region is above-mentioned with least one
Advertisement link display area is located at around advertisement play area；
(5) the above-mentioned advertising display page is shown to above-mentioned user.
In above-mentioned steps (1), region identifier is consistent with user location mark, is all regional area code.
The process of the above-mentioned above-mentioned advertising display link of parsing is exactly to recognize to obtain regional area code pair from advertising display link
The process for the numeric string answered, it is possible to using the method for existing any identification numeric string, link and carry out to advertising display
Parsing, is repeated no more here.
In above-mentioned steps (3), advertisement link includes：Video ads are linked and commodity purchasing link.
Above-mentioned video ads link, for when user clicks on video ads link, background server to be shown to user
The advertisement video of video ads link.
Above-mentioned commodity purchasing link, for when user clicks on commodity purchasing link, background server to be shown to user
The commodity purchasing page of commodity purchasing link.
In above-mentioned steps (4), advertisement page template schematic diagram shown in Figure 2, it illustrates advertisement play area,
Advertising previews region and an implementation of advertisement link display area, in the implementation, advertising previews region and wide
Accuse the both sides that link display area is located at advertisement play area.And advertisement page template can also have other implementations, this
In repeat no more.
In order that the advertisement that user can more easily select oneself interested is watched, above-mentioned steps (4) are specifically wrapped
Following steps (41) are included to step (45)：
(41) number of clicks and accumulative viewing duration of above-mentioned advertised name correspondence advertisement are obtained；
(42) according to above-mentioned number of clicks and above-mentioned accumulative viewing duration, the displaying coefficient of above-mentioned advertisement is calculated；
(43) when it is determined that above-mentioned displaying coefficient is more than default first coefficient threshold, the first preview of above-mentioned advertisement is obtained
Picture, sets up the hyperlink relation of above-mentioned first preview picture and above-mentioned advertisement link, and above-mentioned first preview picture is loaded
To the advertisement play area of advertisement page template, above-mentioned first preview picture has first size；
(44) when it is determined that above-mentioned displaying coefficient is less than default first coefficient threshold and more than default second coefficient threshold
When, the second preview picture of above-mentioned advertisement is obtained, the hyperlink relation of above-mentioned second preview picture and above-mentioned advertisement link is set up,
And above-mentioned second preview picture is loaded onto to the advertising previews region of advertisement page template, above-mentioned second preview picture has second
Size, above-mentioned second size is less than above-mentioned first size；
(45) when it is determined that above-mentioned displaying coefficient is less than above-mentioned second coefficient threshold, advertised name and advertisement link are set up
Hyperlink relation, and the advertised name of above-mentioned advertisement is loaded into the advertisement link display area of above-mentioned advertisement page template.
In above-mentioned steps (41), after the advertised name for the advertisement that true directional user shows, background server can basis
Advertised name obtains the viewing information of respective advertisement, and acquisition advertised name corresponds to the click of advertisement from the viewing information of advertisement
Number of times and accumulative viewing duration.
The viewing information of advertisement is in addition to the number of clicks with advertisement and accumulative viewing duration, and viewing information also includes：
The data such as duration and viewing IP address are watched every time.
In order to calculate displaying coefficient, above-mentioned steps (42) specifically include following steps (421) to step (423)：
(421) determine that above-mentioned number of clicks is corresponding in the mapping table of the first calculating parameter from default number of clicks
The first calculating parameter；
(422) above-mentioned accumulative viewing is determined from default accumulative viewing duration and the mapping table of the second calculating parameter
Corresponding second calculating parameter of duration；
(423) calculate above-mentioned first calculating parameter and above-mentioned second calculating parameter count and, and counted above-mentioned and really
It is set to the displaying coefficient of above-mentioned advertisement.
In above-mentioned steps (421), in the mapping table of number of clicks and the first calculating parameter, record has following multiple
Number of clicks is interval：Click on for 0~100,000 times it is interval, click on for 100,000~500,000 times interval, 500,000~1,000,000 intervals, 1,000,000~
5000000 intervals and more than 5,000,000 times clicks are interval；And according to the first calculating parameter and the proportional principle of number of clicks,
For each number of clicks interval, the first different calculating parameters are set.So as to it is determined that after the number of clicks of advertisement, it is determined that clicking on
The number of clicks that number of times is fallen into is interval, and the first interval calculating parameter of the number of clicks is defined as into the first current meter of the advertisement
Calculate parameter.
Such as：The first interval calculating parameter, which is clicked on, by 0~100,000 times is set to 0.1；Area is clicked on by 100,000~500,000 times
Between the first calculating parameter be set to 0.3；500,000~1,000,000 the first interval calculating parameters are set to 0.5；By 1,000,000
~500 ten thousand times the calculating parameter of interval first is set to 0.7；The first interval calculating parameter is clicked on by more than 5,000,000 times to be set to
1.When the number of clicks of advertisement is 1024589 times, then the first calculating parameter for being assured that advertisement is 0.7.
In above-mentioned steps (422), in the mapping table for adding up viewing duration and the second calculating parameter, with 100 hours
As viewing duration interval, record has following multiple accumulative viewing durations interval：0~100 hour accumulative viewing duration is interval,
Add up within 100~200 hours viewing duration interval, accumulative viewing duration interval, accumulative sight in 300~400 hours in 200~300 hours
See that duration is interval and more than 400 hours accumulative viewing durations are interval.And be in accumulative viewing duration according to the second calculating parameter
The principle of direct ratio, is that each accumulative viewing duration interval sets the second different calculating parameters.So as to it is determined that advertisement it is accumulative
Watch after duration, it is determined that accumulative watch the number of clicks interval that duration is fallen into, by the second calculating that the accumulative viewing duration is interval
Parameter is defined as the second current calculating parameter of the advertisement.
Such as：0~100 hour the second interval calculating parameter of accumulative viewing duration is set to 0.1；It is small by 100~200
When the second interval calculating parameter of accumulative viewing duration be set to 0.3；By 200~300 hours accumulative viewing durations it is interval the
Two calculating parameters are set to 0.5；300~400 hours the second interval calculating parameters of accumulative viewing duration are set to 0.7；Will
The second interval calculating parameter of accumulative viewing duration is set to 1 within more than 400 hours.When the accumulative viewing duration of advertisement is 202 small
Constantly, then the second calculating parameter for being assured that advertisement is 0.5.
The displaying coefficient of advertisement, the degree welcome for representing advertisement；Show that the numerical value of coefficient is bigger, illustrate the advertisement
It is more popular with users.
In above-mentioned steps (43) into step (45), preview picture or advertised name are set up super with advertisement link respectively
Linking relationship, including：
Hyperlink maker is called, the hyperlink relation of preview picture or advertised name respectively with advertisement link is set up.
Above-mentioned hyperlink maker, can use any existing any hyperlink tools set up preview picture or
The hyperlink relation of advertised name respectively with advertisement link, is no longer repeated one by one here.
Wherein, each preview picture can be corresponding with a hyperlink.The hyperlink can be a unified resource positioning
Device address (Uniform Resource Locator, URL), pointed content can be text, audio, video either three
Any combination of person.Preview picture can be BMP (bitmap) or JPEG (Joint Photographic
Experts Group, JPEG) etc. a specific destination object is included in common picture format, and the preview picture.Example
Such as：A certain commodity are included in preview picture.Background in the preview picture can be with single, can not also be single.
(41) are to step (45) as can be seen that the displaying coefficient of advertisement is shown by calculating, according to calculating more than
Obtained displaying coefficient obtains advertising display priority, the first preview picture of several advertisements most popular with users to roll
The mode of broadcasting shows client in advertisement play area；The preview picture of advertisement volume second for taking second place welcome with the shape of list
Formula shows client in advertising previews region, not in the hyperlink of advertisement shown in advertisement play area and advertising previews region
Connect and be placed into advertisement link display area, currently sold fast or the concerned advertisement for spending high commodity so as to be shown to user,
Further increase the precision of advertisement putting.
In summary, the advertisement demonstration method that the present embodiment is provided, by obtain that user inputs carry user where
The advertising display link of region identifier, and show that user location identifies the advertisement in correspondence area to user, with correlation technique
Middle advertisement putting business magnanimity needs to rent advertising lamp box and advertisement terminal machine, and buys yellow to TV station or Internet video platform
The reproduction time of golden period is compared to play product advertising repeatedly, and what can be inputted according to user carries user location mark
The advertising display link of knowledge determines user location, and by the related advertising display in this area to user, it is with strong points, significantly
The blindness of advertisement putting is reduced, the dispensing efficiency and precision of advertisement putting is improved.
Embodiment 2
The present embodiment provides a kind of advertising device, the above-mentioned advertisement demonstration method for performing.
Advertising device structure shown in Figure 3, the advertising device, including：
Acquisition module 300 is linked, the advertising display link for obtaining user's input, above-mentioned advertising display link is carried
User location is identified；
Advertising display module 302, for being linked in above-mentioned advertising display in the corresponding advertising display page, to above-mentioned user
Show the advertisement in above-mentioned user location mark correspondence area.
Specifically, advertising display modular structure shown in Figure 4, above-mentioned advertising display module, including：
Analyzing sub-module 400 is linked, for parsing above-mentioned advertising display link, obtains what above-mentioned advertising display link was carried
Above-mentioned user location mark；
Title determination sub-module 402, for being identified according to above-mentioned user location, from default region identifier and advertisement
The advertised name in above-mentioned user location mark correspondence area is determined in the corresponding relation list of title；
Data acquisition submodule 404, the ad data related for obtaining above-mentioned advertised name, above-mentioned ad data, bag
Include the multiple preview pictures and advertisement link of advertisement；
Data load submodule 406, for the above-mentioned ad data got to be loaded onto into default advertisement page template
In, the above-mentioned advertising display page is obtained, wherein, above-mentioned advertisement page template includes：Advertisement play area, advertising previews region and
Advertisement link display area；Above-mentioned advertisement play area is located in the middle part of above-mentioned advertisement page template；At least one above-mentioned advertisement is pre-
Look at region and at least one above-mentioned advertisement link display area；
Advertising display submodule 408, for showing the above-mentioned advertising display page to above-mentioned user.
In order that the advertisement that user can more easily select oneself interested is watched, above-mentioned data load submodule
Block, including：
Viewing information acquiring unit, during for the number of clicks for obtaining above-mentioned advertised name correspondence advertisement and accumulative viewing
It is long；
Coefficient calculation unit is shown, for according to above-mentioned number of clicks and above-mentioned accumulative viewing duration, calculating above-mentioned advertisement
Displaying coefficient；
First processing units, for when it is determined that above-mentioned displaying coefficient is more than default first coefficient threshold, obtaining above-mentioned
First preview picture of advertisement, sets up the hyperlink relation of above-mentioned first preview picture and above-mentioned advertisement link, and by above-mentioned
One preview picture is loaded onto the advertisement play area of advertisement page template, and above-mentioned first preview picture has first size；
Second processing unit, for being less than default first coefficient threshold and more than default when the above-mentioned displaying coefficient of determination
During the second coefficient threshold, the second preview picture of above-mentioned advertisement is obtained, above-mentioned second preview picture and above-mentioned advertisement link is set up
Hyperlink relation, and above-mentioned second preview picture is loaded onto to the advertising previews region of advertisement page template, above-mentioned second is pre-
Picture of looking at has the second size, and above-mentioned second size is less than above-mentioned first size；
3rd processing unit, for when it is determined that above-mentioned displaying coefficient is less than above-mentioned second coefficient threshold, setting up advertisement name
Claim with the hyperlink relation of advertisement link, and the advertised name of above-mentioned advertisement is loaded into the advertisement chain of above-mentioned advertisement page template
Connect in display area.
In order to calculate displaying coefficient, above-mentioned displaying coefficient calculation unit, specifically for performing following steps (1) to step
(3)：
(1) determine that above-mentioned number of clicks is corresponding from the mapping table of default number of clicks and the first calculating parameter
First calculating parameter；
(2) when determining above-mentioned accumulative viewing from default accumulative viewing duration and the mapping table of the second calculating parameter
Long corresponding second calculating parameter；
(3) calculate above-mentioned first calculating parameter and above-mentioned second calculating parameter count and, and count above-mentioned and determine
For the displaying coefficient of above-mentioned advertisement.
Specifically, above-mentioned region identifier and above-mentioned user location are designated regional area code.
By above description as can be seen that showing the displaying coefficient of advertisement by calculating, the displaying obtained according to calculating
Coefficient obtains advertising display priority, the first preview picture of several advertisements most popular with users in the way of rolling broadcasting
Client is showed in advertisement play area；The preview picture of advertisement volume second for taking second place welcome is pre- in advertisement in the form of a list
Looking at region shows client, not being placed into extensively in the hyperlink of advertisement shown in advertisement play area and advertising previews region
Accuse in link display area, currently sell fast or the concerned advertisement for spending high commodity, further improve so as to be shown to user
The precision of advertisement putting.
In summary, the advertising device that the present embodiment is provided, by obtain that user inputs carry user where
The advertising display link of region identifier, and show that user location identifies the advertisement in correspondence area to user, with correlation technique
Middle advertisement putting business magnanimity needs to rent advertising lamp box and advertisement terminal machine, and buys yellow to TV station or Internet video platform
The reproduction time of golden period is compared to play product advertising repeatedly, and what can be inputted according to user carries user location mark
The advertising display link of knowledge determines user location, and by the related advertising display in this area to user, it is with strong points, significantly
The blindness of advertisement putting is reduced, the dispensing efficiency and precision of advertisement putting is improved.
The computer program product for the progress advertisement demonstration method that the embodiment of the present invention is provided, including store program generation
The computer-readable recording medium of code, the instruction that described program code includes can be used for performing described in previous methods embodiment
Method, implements and can be found in embodiment of the method, will not be repeated here.
It is apparent to those skilled in the art that, for convenience and simplicity of description, the system of foregoing description,
The specific work process of device and unit, may be referred to the corresponding process in preceding method embodiment, will not be repeated here.
, can be with several embodiments provided herein, it should be understood that disclosed systems, devices and methods
Realize by another way.Device embodiment described above is only schematical, for example, the division of the unit,
It is only a kind of division of logic function, there can be other dividing mode when actually realizing, in another example, multiple units or component can
To combine or be desirably integrated into another system, or some features can be ignored, or not perform.It is another, it is shown or beg for
The coupling each other of opinion or direct-coupling or communication connection can be by some communication interfaces, device or unit it is indirect
Coupling is communicated to connect, and can be electrical, machinery or other forms.
The unit illustrated as separating component can be or may not be it is physically separate, it is aobvious as unit
The part shown can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple
On NE.Some or all of unit therein can be selected to realize the mesh of this embodiment scheme according to the actual needs
's.
In addition, each functional unit in each embodiment of the invention can be integrated in a processing unit, can also
That unit is individually physically present, can also two or more units it is integrated in a unit.
If the function is realized using in the form of SFU software functional unit and is used as independent production marketing or in use, can be with
It is stored in a computer read/write memory medium.Understood based on such, technical scheme is substantially in other words
The part contributed to prior art or the part of the technical scheme can be embodied in the form of software product, the meter
Calculation machine software product is stored in a storage medium, including some instructions are to cause a computer equipment (can be individual
People's computer, server, or network equipment etc.) perform all or part of step of each of the invention embodiment methods described.
And foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage (ROM, Read-Only Memory), arbitrary access are deposited
Reservoir (RAM, Random Access Memory), magnetic disc or CD etc. are various can be with the medium of store program codes.
The foregoing is only a specific embodiment of the invention, but protection scope of the present invention is not limited thereto, any
Those familiar with the art the invention discloses technical scope in, change or replacement can be readily occurred in, should all be contained
Cover within protection scope of the present invention.Therefore, protection scope of the present invention described should be defined by scope of the claims.
Claims (10)
1. a kind of advertisement demonstration method, it is characterised in that including：
The advertising display link of user's input is obtained, the advertising display link carries user location mark；
Linked in the advertising display in the corresponding advertising display page, show that the user location is identified to the user
The advertisement in correspondence area.
2. according to the method described in claim 1, it is characterised in that link the corresponding advertising display page in the advertising display
It is interior, show that the user location identifies the advertisement in correspondence area to the user, including：
The advertising display link is parsed, the user location mark that the advertising display link is carried is obtained；
Identified according to the user location, institute is determined from the corresponding relation list of default region identifier and advertised name
State the advertised name in user location mark correspondence area；
Obtain the related ad data of the advertised name, the ad data, including multiple preview pictures of advertisement and advertisement
Link；
The ad data got is loaded onto in default advertisement page template, the advertising display page is obtained, its
In, the advertisement page template includes：Advertisement play area, advertising previews region and advertisement link display area；The advertisement
Play area is located in the middle part of the advertisement page template；At least one described advertising previews region and at least one described advertisement chain
Connect display area；
The advertising display page is shown to the user.
3. method according to claim 2, it is characterised in that be loaded onto the ad data got default wide
Accuse in Page Template, obtain the advertising display page, including：
Obtain the number of clicks and accumulative viewing duration of the advertised name correspondence advertisement；
According to the number of clicks and the accumulative viewing duration, the displaying coefficient of the advertisement is calculated；
When it is determined that the displaying coefficient is more than default first coefficient threshold, the first preview picture of the advertisement is obtained, is built
The hyperlink relation of first preview picture and the advertisement link is found, and first preview picture is loaded onto advertising page
The advertisement play area of face die plate, first preview picture has first size；
When it is determined that it is described displaying coefficient be less than default first coefficient threshold and more than default second coefficient threshold when, obtain institute
The second preview picture of advertisement is stated, the hyperlink relation of second preview picture and the advertisement link is set up, and will be described
Second preview picture is loaded onto the advertising previews region of advertisement page template, and second preview picture has the second size, institute
The second size is stated less than the first size；
When it is determined that the displaying coefficient is less than second coefficient threshold, the hyperlink for setting up advertised name and advertisement link is closed
System, and the advertised name of the advertisement is loaded into the advertisement link display area of the advertisement page template.
4. method according to claim 3, it is characterised in that according to the number of clicks and the accumulative viewing duration,
The displaying coefficient of the advertisement is calculated, including：
Corresponding first meter of the number of clicks is determined from the mapping table of default number of clicks and the first calculating parameter
Calculate parameter；
The accumulative viewing duration correspondence is determined from default accumulative viewing duration and the mapping table of the second calculating parameter
The second calculating parameter；
Calculate first calculating parameter and second calculating parameter count and, and count described and be defined as described wide
The displaying coefficient of announcement.
5. method according to claim 2, it is characterised in that the region identifier and the user location are designated
Regional area code.
6. a kind of advertising device, it is characterised in that including：
Acquisition module is linked, the advertising display link for obtaining user's input, the advertising display link carries user institute
In region identifier；
Advertising display module, for being linked in the advertising display in the corresponding advertising display page, institute is shown to the user
State the advertisement in user location mark correspondence area.
7. device according to claim 6, it is characterised in that the advertising display module, including：
Analyzing sub-module is linked, for parsing the advertising display link, the use that the advertising display link is carried is obtained
Family location is identified；
Title determination sub-module, for being identified according to the user location, from default region identifier and advertised name
The advertised name in the user location mark correspondence area is determined in corresponding relation list；
Data acquisition submodule, the ad data related for obtaining the advertised name, the ad data, including advertisement
Multiple preview pictures and advertisement link；
Data load submodule, for the ad data got to be loaded onto in default advertisement page template, obtain
The advertising display page, wherein, the advertisement page template includes：Advertisement play area, advertising previews region and advertisement chain
Connect display area；The advertisement play area is located in the middle part of the advertisement page template；At least one described advertising previews region
With advertisement link display area at least one described；
Advertising display submodule, for showing the advertising display page to the user.
8. device according to claim 7, it is characterised in that the data load submodule, including：
Viewing information acquiring unit, number of clicks and accumulative viewing duration for obtaining the advertised name correspondence advertisement；
Coefficient calculation unit is shown, for according to the number of clicks and the accumulative viewing duration, calculating the exhibition of the advertisement
Show coefficient；
First processing units, for when it is determined that the displaying coefficient is more than default first coefficient threshold, obtaining the advertisement
The first preview picture, set up the hyperlink relation of first preview picture and the advertisement link, and pre- by described first
Picture of looking at is loaded onto the advertisement play area of advertisement page template, and first preview picture has first size；
Second processing unit, for being less than default first coefficient threshold and more than default second when the determination displaying coefficient
During coefficient threshold, the second preview picture of the advertisement is obtained, the super of second preview picture and the advertisement link is set up
Linking relationship, and second preview picture is loaded onto to the advertising previews region of advertisement page template, second preview graph
Piece has the second size, and second size is less than the first size；
3rd processing unit, for when it is determined that it is described displaying coefficient be less than second coefficient threshold when, set up advertised name with
The hyperlink relation of advertisement link, and the advertised name of the advertisement is loaded into the advertisement link exhibition of the advertisement page template
Show in region.
9. device according to claim 8, it is characterised in that the displaying coefficient calculation unit, specifically for：
Corresponding first meter of the number of clicks is determined from the mapping table of default number of clicks and the first calculating parameter
Calculate parameter；
The accumulative viewing duration correspondence is determined from default accumulative viewing duration and the mapping table of the second calculating parameter
The second calculating parameter；
Calculate first calculating parameter and second calculating parameter count and, and count described and be defined as described wide
The displaying coefficient of announcement.
10. device according to claim 7, it is characterised in that the region identifier and user location mark
For regional area code.
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| CN201710371754.1A CN107220848B (en) | 2017-05-24 | 2017-05-24 | Advertisement display method and device |
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