CN105787754A - Advertisement stock visualization method and apparatus - Google Patents
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- CN105787754A CN105787754A CN201610077440.6A CN201610077440A CN105787754A CN 105787754 A CN105787754 A CN 105787754A CN 201610077440 A CN201610077440 A CN 201610077440A CN 105787754 A CN105787754 A CN 105787754A
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Abstract
The embodiments of the invention provide an advertisement stock visualization method. The method comprises the following steps: for each advertisement position area, determining an attribute value of each advertisement stock state attribute of the advertisement position area; for each advertisement stock state attribute, according to its attribute value and an association relation between the advertisement stock state attribute value associated with the advertisement stock state attribute and color chroma, determining color chroma corresponding to the attribute value of the advertisement stock state attribute; and when it is determined that the corresponding advertisement stock state attributes need to be displayed, displaying the corresponding advertisement stock state attributes through corresponding color chroma. According to the invention, the advertisement stock state attributes of the advertisement position area are visually displayed through the color chroma, and the method provided by the invention enables a user to visually obtain the advertisement stock state of the advertisement position area, such that the query complexity of advertisement stock states is substantially reduced, and better experience is brought to the user. Besides, the embodiments of the invention provide an advertisement stock visualization apparatus.
Description
Technical field
Embodiments of the present invention relate to technical field of information processing, more specifically, embodiments of the present invention relate to a kind of advertisement stock's method for visualizing and device.
Background technology
This part is it is intended that the embodiments of the present invention stated in claims provide background or context.Description herein is not because including just admitting in this part to be prior art.
Advertisement stock, also known as advertisement storage (AdvertisingInventory), referring within a period of time can the quantity of advertising resource of sale or advertisement position space.
At present, owing to the ad sales system of each big advertising platform is all by information such as loaded down with trivial details entry and forms, the management of publicity orders is carried out, i.e. general describes the information such as the given ad position corresponding to publicity orders, advertising rates by textual information.Thus resulting in, user if desired inquires about or knows and specifies the setting advertisement position in the time period to wait advertisement stock's correlation behavior with or without selling, then usually need to spend longer time, realize through the flow process of complexity, the loaded down with trivial details data of combing.
That is, user usually needs to spend longer time, through complicated flow process to absorb various Word message, to determine advertisement stock's correlation behavior of each advertisement position, thus causing that the acquisition of advertisement stock's correlation behavior is inefficient, difficulty is higher, reduces the experience of user.
Summary of the invention
Ad sales system for each big advertising platform is all by information such as loaded down with trivial details entry and forms, carry out the reason of the management of publicity orders, in prior art, user if desired inquires about or knows and specifies the setting advertisement position in the time period to wait advertisement stock's correlation behavior with or without selling, then usually need to spend longer time, realize through the flow process of complexity, the loaded down with trivial details data of combing.
Namely, in the prior art, user usually needs to spend longer time, through complicated flow process to absorb various Word message, to determine advertisement stock's correlation behavior of each advertisement position, so that the acquisition difficulty of advertisement stock's correlation behavior of each advertisement position is very high, efficiency is non-normally low, this is very bothersome process.
For this, it is also very desirable to the acquisition methods of advertisement stock's correlation behavior of a kind of improvement, enable a user to quickly and conveniently know advertisement stock's correlation behavior, reduce the complexity of advertisement inventory status query, think that user brings better experience.
In the present context, embodiments of the present invention expectation provides a kind of advertisement stock's method for visualizing and device.
In the first aspect of embodiment of the present invention, it is provided that a kind of advertisement stock's method for visualizing, including:
For each advertisement position region in advertisement layout, it is determined that the property value of each advertisement stock's status attribute in described advertisement position region；
Each advertisement stock's status attribute for described advertisement position region, the incidence relation between property value and advertisement stock's state attribute value and the color shades relevant to each advertisement stock's status attribute of setting according to each advertisement stock's status attribute, it is determined that the color shades that the property value of each advertisement stock's status attribute is corresponding；
When determining the respective advertisement inventory status attribute that need to show described advertisement position region, with corresponding color shades, in the display area corresponding to described advertisement position region, show the respective advertisement inventory status attribute in described advertisement position region.
In the second aspect of embodiment of the present invention, it is provided that a kind of advertisement stock's visualization device, including:
Property value determines module, for for each advertisement position region in advertisement layout, it is determined that the property value of each advertisement stock's status attribute in described advertisement position region；
Color shades determines module, for each advertisement stock's status attribute for described advertisement position region, the incidence relation between property value and advertisement stock's state attribute value and the color shades relevant to each advertisement stock's status attribute of setting according to each advertisement stock's status attribute, it is determined that the color shades that the property value of each advertisement stock's status attribute is corresponding；
Advertisement stock's display module, for when determining the respective advertisement inventory status attribute that need to show described advertisement position region, with corresponding color shades, in the display area corresponding to described advertisement position region, show the respective advertisement inventory status attribute in described advertisement position region.
In the third aspect of embodiment of the present invention, it is provided that a kind of advertisement stock's visualization device, for instance, it is possible to including memorizer and processor, wherein, processor may be used for reading the program in memorizer, performs following process:
For each advertisement position region in advertisement layout, it is determined that the property value of each advertisement stock's status attribute in described advertisement position region；
Each advertisement stock's status attribute for described advertisement position region, the incidence relation between property value and advertisement stock's state attribute value and the color shades relevant to each advertisement stock's status attribute of setting according to each advertisement stock's status attribute, it is determined that the color shades that the property value of each advertisement stock's status attribute is corresponding；
When determining the respective advertisement inventory status attribute that need to show described advertisement position region, with corresponding color shades, in the display area corresponding to described advertisement position region, show the respective advertisement inventory status attribute in described advertisement position region.
In the fourth aspect of embodiment of the present invention, provide a kind of program product, it includes program code, when described program product runs, described program code is used for performing procedure below: for each advertisement position region in advertisement layout, it is determined that the property value of each advertisement stock's status attribute in described advertisement position region；Each advertisement stock's status attribute for described advertisement position region, the incidence relation between property value and advertisement stock's state attribute value and the color shades relevant to each advertisement stock's status attribute of setting according to each advertisement stock's status attribute, it is determined that the color shades that the property value of each advertisement stock's status attribute is corresponding；When determining the respective advertisement inventory status attribute that need to show described advertisement position region, with corresponding color shades, in the display area corresponding to described advertisement position region, show the respective advertisement inventory status attribute in described advertisement position region.
Advertisement stock's method for visualizing according to embodiment of the present invention and device, advertisement stock's status attribute in region, display advertisement position directly perceived can be carried out by color shades, make user can know the advertisement inventory status in advertisement position region intuitively, without the time that cost is longer, various Word message is absorbed to determine advertisement stock's correlation behavior of each advertisement position through complicated flow process, thus significantly reducing the complexity of advertisement inventory status query, improve the search efficiency of advertisement inventory status, and decrease the difficulty of advertisement stock control, better experience is brought for user.
Accompanying drawing explanation
Reading detailed description below by reference accompanying drawing, above-mentioned and other purposes of exemplary embodiment of the invention, feature and advantage will become prone to understand.In the accompanying drawings, illustrate some embodiments of the present invention by way of example, and not by way of limitation, wherein:
Fig. 1 schematically shows the application scenarios schematic diagram according to embodiment of the present invention；
Fig. 2 schematically shows the schematic flow sheet of a kind of according to an embodiment of the invention advertisement stock's method for visualizing；
Fig. 3 schematically show according to one embodiment of the invention provide with the schematic diagram of the Current ad storage in each advertisement position region in the color shades display advertisement space of a whole page；
Fig. 4 schematically shows the structural representation of a kind of according to another embodiment of the present invention advertisement stock's visualization device；
In the accompanying drawings, identical or corresponding label represents identical or corresponding part.
Detailed description of the invention
Principles of the invention and spirit are described below with reference to some illustrative embodiments.Should be appreciated that providing these embodiments is only used to make those skilled in the art better understood when and then realize the present invention, and the scope being not intended to limit the present invention in any manner.On the contrary, it is provided that these embodiments are to make the disclosure more thorough and complete, and the scope of the present disclosure can intactly convey to those skilled in the art.
One skilled in the art will appreciate that embodiments of the present invention can be implemented as a kind of system, device, equipment, method or computer program.Therefore, the disclosure can be implemented as following form, it may be assumed that the form that hardware, completely software (including firmware, resident software, microcode etc.), or hardware and software completely combines.
According to the embodiment of the present invention, it is proposed that a kind of advertisement stock's method for visualizing and device.
In this article, it is to be understood that in involved term:
1, advertisement layout: include one or more advertisement position region, for showing the resource of respective advertisement；
2, advertisement stock status attribute: for reflecting the parameter of advertisement stock's correlation behavior, including present price, Current ad storage (namely, in current slot can the quantity of advertising resource of sale or advertisement position space), in historical price and history advertisement storage (that is, in historical time section can the quantity of advertising resource of sale or advertisement position space) any one or multiple.
Additionally, any number of elements in accompanying drawing is all unrestricted for example, and any name is only used for distinguishing, and does not have any limitation.
Below with reference to some representative embodiments of the present invention, explaination principles of the invention and spirit in detail.
Summary of the invention
The inventors discovered that, ad sales system for each big advertising platform is all by information such as loaded down with trivial details entry and forms, carry out the reason of the management of publicity orders, in prior art, user usually needs to spend longer time, through complicated flow process to absorb various Word message, to determine advertisement stock's correlation behavior of each advertisement position, so that the acquisition difficulty of advertisement stock's correlation behavior of each advertisement position is very high, efficiency is non-normally low, reduces the experience of user.
In the embodiment of the present invention, advertisement stock's status attribute in region, display advertisement position directly perceived can be carried out by color shades, make user can know the advertisement inventory status in advertisement position region intuitively, without cost longer time, absorb various Word message to determine advertisement stock's correlation behavior of each advertisement position through complicated flow process, thus significantly reducing the complexity of advertisement inventory status query, improve the search efficiency of advertisement inventory status, and decrease the difficulty of advertisement stock control, bring better experience for user.
After the ultimate principle describing the present invention, introduce the various non-limiting embodiment of the present invention in detail below.
Application scenarios overview
With reference first to Fig. 1, the application scenarios schematic diagram of its advertisement stock's method for visualizing provided for the embodiment of the present invention.Including user terminal 11 and server 12.Wherein, described user terminal 11 can be provided with various client, such as clients such as the APP for checking advertisement inventory status, browsers.User 10 can check what server 12 was grasped by the relative client in described user terminal 11, the advertisement inventory status in the region, respective advertisement position in other servers of being shown without in Fig. 1 or each advertisement layout that even server 12 is shown itself.Wherein, the advertisement inventory status in the advertisement position region in other servers or the even each advertisement layout shown of server 12 own can be represented by corresponding color shades, so that user can know the advertisement inventory status in region, respective advertisement position intuitively.
Wherein, user terminal 11 and server 12 can be communicatively coupled by communication network, and this network can be LAN, wide area network etc..User terminal 11 can be mobile phone, panel computer, notebook computer, personal computer etc., server 12 can be any can the server apparatus of advertisement inventory status in region, respective advertisement position in the display advertisement space of a whole page.
Illustrative methods
Below in conjunction with the application scenarios of Fig. 1, with reference to Fig. 2～3, the advertisement stock's method for visualizing according to exemplary embodiment of the invention is described.It should be noted that above-mentioned application scenarios is for only for ease of the spirit and principle of understanding the present invention and illustrates, embodiments of the present invention are unrestricted in this regard.On the contrary, embodiments of the present invention can apply to any scene of being suitable for.
As in figure 2 it is shown, be the schematic flow sheet of an embodiment of a kind of advertisement stock's method for visualizing provided by the invention.In this embodiment, the executive agent of advertisement stock method for visualizing can for the server 12 described in application scenarios.As shown in Figure 2, the advertisement stock's method for visualizing described in this embodiment may comprise steps of:
S21, for each advertisement position region in advertisement layout, it is determined that the property value of each advertisement stock's status attribute in described advertisement position region.
Alternatively, the data (including history sell data and currently sell data) of selling that can pass through the advertising resource that each advertisement position region is corresponding carry out statistical analysis, determine the property value of each advertisement stock's status attribute in each advertisement position region.
Such as, assume for a certain advertisement position region in a certain advertisement layout, carry out statistical analysis learn by the data of selling of the advertising resource that this advertisement position region is corresponding, advertising resource corresponding to this advertisement position region quantity of selling (such as the previous moon) in the historical time section specified is 10, and, assume that in this historical time section, the total number resource sold of the advertising resource that this advertisement position region is corresponding is 100, then it can be seen that the history storage relevant to this historical time section in this advertisement position region is 90.
Again for example, it is assumed that advertising resource corresponding to this advertisement position region price of selling in the historical time section specified is 1 hour average price 1000 yuan, then it can be seen that the historical price relevant to this historical time section in this advertisement position region is 1000 yuan/hour.
S22, each advertisement stock's status attribute for described advertisement position region, the incidence relation between property value and advertisement stock's state attribute value and the color shades relevant to each advertisement stock's status attribute of setting according to each advertisement stock's status attribute, it is determined that the color shades that the property value of each advertisement stock's status attribute is corresponding.
Alternatively, if advertisement stock's status attribute includes present price or historical price, then relevant to the advertisement stock's status attribute incidence relation between advertisement stock's state attribute value and color shades can be that advertisement stock's state attribute value is more high, color shades is more deep.
That is, the present price of the advertising resource corresponding to advertisement position region or historical price are more high, then follow-up when carrying out the displaying of present price or historical price, the color shades used is more deep, enable a user to the depth intuitively according to color shades, it is determined that the price height of the advertising resource that this advertisement position region is corresponding.
Further, if advertisement stock's status attribute includes Current ad storage or history advertisement storage, then relevant to the described advertisement stock's status attribute incidence relation between advertisement stock's state attribute value and color shades can be that advertisement stock's state attribute value is more high, color shades is more shallow.
That is, more high (namely the volume residual of advertising resource is more high for the Current ad storage of the advertising resource corresponding to advertisement position region or history advertisement storage, or the quantity of sold advertising resource is more few), then follow-up when carrying out the displaying of Current ad storage or history advertisement storage, the color shades used is more shallow, such as, entirely sell then color depth, sell a part then color weakness, do not sell then without color etc., enable a user to the depth intuitively according to color shades, it is determined that the storage height of the advertising resource that this advertisement position region is corresponding.
Further, it should be noted that, if advertisement stock's status attribute includes present price or historical price, then relevant to the advertisement stock's status attribute incidence relation between advertisement stock's state attribute value and color shades can be also that advertisement stock's state attribute value is more high, color shades is more shallow；And if advertisement stock's status attribute includes Current ad storage or history advertisement storage, then relevant to the advertisement stock's status attribute incidence relation between advertisement stock's state attribute value and color shades can be also that advertisement stock's state attribute value is more high, color shades is more deep, and this is not limited in any way.
S23, when determining the respective advertisement inventory status attribute that need to show described advertisement position region, with corresponding color shades, in the display area corresponding to described advertisement position region, show the respective advertisement inventory status attribute in described advertisement position region.
Optionally it is determined that the respective advertisement inventory status attribute in described advertisement position region need to be shown, it may include:
When determining that the setting relevant to respective advertisement inventory status attribute shows that the moment arrives, it is determined that the respective advertisement inventory status attribute in described advertisement position region need to be shown；Or,
When receive that user issues for the displaying instruction of respective advertisement inventory status attribute time, it is determined that the respective advertisement inventory status attribute in described advertisement position region need to be shown.
Such as, assuming to set can according to the mode of poll, each advertisement stock's status attribute in region, display advertisement position successively, then can when determining that the setting relevant with corresponding advertisement stock's status attribute shows that the moment arrives, it is determined that this corresponding advertisement stock's status attribute in described advertisement position region need to be shown；Or,
Assuming can by the attribute-bit of advertisement stock's status attribute in advertisement position region (each attribute-bit identifies its corresponding advertisement stock's status attribute for unique) setting regions (marginal area etc. such as described advertisement position region) in described advertisement position region in the way of list etc., or other region being associated with described advertisement position region is shown, then can work as and receive the mouse hover instruction for a certain attribute-bit shown that user issues, click commands, when touching instruction etc., determine the advertisement stock status attribute corresponding with this attribute-bit that need to show described advertisement position region.
In addition, it is necessary to illustrate, in the present embodiment, multiple advertisement stock's status attributes in this advertisement position region can be shown in the display area corresponding to advertisement position region simultaneously.And, in order to avoid obscuring of different advertisement stock's status attribute, when carrying out the displaying of advertisement stock's status attribute, can in the subregion that in the display area corresponding to this advertisement position region and respective advertisement inventory status Attribute Relative are answered, show corresponding advertisement stock's status attribute, enable a user to intuitively, clearly know its required each advertisement stock's status attribute.
Such as, the display area corresponding to advertisement position region can be divided into four sub regions, and in this four sub regions, show the attributes such as the present price in this advertisement position region, historical price, Current ad stock and history advertisement stock respectively.
Further, it should be noted that in the present embodiment, display area corresponding to advertisement position region can include advertisement position region itself, and/or, other region being associated with described advertisement position region, with as described in the region etc. at pop-up window place that is associated, advertisement position region.
Namely, for arbitrary advertisement position region, when the displaying of advertisement stock's status attribute carrying out advertisement position region, except can showing corresponding advertisement stock's status attribute in this advertisement position region, also can in other regions such as the pop-up window being associated with this advertisement position region, show advertisement stock's status attribute in this advertisement position region, this is not repeated.
Additionally, all or part of advertisement stock's status attribute in advertisement position region can also be carried out overview display, that is, when after the instruction receiving all or part of attribute-bit for the advertisement position region shown that user issues, can in the display area corresponding to advertisement position region, synthetically rather than all or part of attribute in region, display advertisement position dividually as above.In such a case, it is possible to arrange the weight of each advertisement stock's status attribute in advance, thus the color shades of the more big advertisement stock's status attribute of weight is more big on result impact or the effect of final display.
Finally, for a certain advertisement layout including 7 advertisement position regions (such as advertisement position region 1～7) shown in Fig. 3, assume that the Current ad storage in advertisement position region is more high, then corresponding color shades is more shallow, and, the Current ad storage assuming the advertisement position region 1,7 in this advertisement layout is 0, i.e. corresponding advertising resource is sold out；The Current ad storage in advertisement position region 2,3,5,6 is 50；The Current ad storage in advertisement position region 4 is 100, then the displaying schematic diagram of obtained Current ad storage can be as shown in Figure 3.According to Fig. 3, user can know that the Current ad storage in which advertisement position region of this advertisement layout is higher intuitively, namely, there is also remaining advertising resource for sale, or, the Current ad storage in which advertisement position region is relatively low, namely, remaining advertising resource negligible amounts or be easier to be sold, does not repeat this.
The content recorded by the embodiment of the present invention is it can be seen that in the embodiment of the present invention, it is possible to carried out advertisement stock's status attribute in region, display advertisement position directly perceived by color shades.So, user can know the advertisement inventory status in advertisement position region intuitively, without cost longer time, absorb various Word message to determine advertisement stock's correlation behavior of each advertisement position through complicated flow process, thus significantly reducing the complexity of advertisement inventory status query, improve the search efficiency of advertisement inventory status, and decrease the difficulty of advertisement stock control, bring better experience for user.
Such as, advertiser can be made to conclude the business in (such as SSP, DSP etc. transaction) process in advertising programization, realize more conveniently to optional advertisement position hold or more convenient, carry out the input etc. of advertising resource more targetedly.Or, ad sales personnel can be helped better to manage data, make when planning sale resource, planning extension programme more sure, and when negotiating a price with advertiser, more have right of speech etc., to save personnel cost, to promote corresponding ad sales bargaining power.
Example devices
After the method describing exemplary embodiment of the invention, it follows that advertisement stock's visualization device of exemplary embodiment of the invention is illustrated with reference to Fig. 4.
As shown in Figure 4, for the structural representation of advertisement stock's visualization device that the embodiment of the present invention provides, described advertisement stock's visualization device may include that
Property value determines module 41, is useful for each advertisement position region in advertisement layout, it is determined that the property value of each advertisement stock's status attribute in described advertisement position region；
Color shades determines module 42, it is useful for each advertisement stock's status attribute in described advertisement position region, the incidence relation between property value and advertisement stock's state attribute value and the color shades relevant to each advertisement stock's status attribute of setting according to each advertisement stock's status attribute, it is determined that the color shades that the property value of each advertisement stock's status attribute is corresponding；
Advertisement stock's display module 43, can be used for when determining the respective advertisement inventory status attribute that need to show described advertisement position region, with corresponding color shades, in the display area corresponding to described advertisement position region, show the respective advertisement inventory status attribute in described advertisement position region.
Alternatively, described advertisement stock's display module 43, it is particularly used in when determining that the setting relevant to respective advertisement inventory status attribute shows that the moment arrives, it is determined that the respective advertisement inventory status attribute in described advertisement position region need to be shown；Or, when receive that user issues for the displaying instruction of respective advertisement inventory status attribute time, it is determined that the respective advertisement inventory status attribute in described advertisement position region need to be shown.
Wherein, if advertisement stock's status attribute is present price or historical price, then relevant to the advertisement stock's status attribute incidence relation between advertisement stock's state attribute value and color shades can be that advertisement stock's state attribute value is more high, color shades is more deep；
If advertisement stock's status attribute is Current ad storage or history advertisement storage, then relevant to the advertisement stock's status attribute incidence relation between advertisement stock's state attribute value and color shades can be that advertisement stock's state attribute value is more high, color shades is more shallow.
In the embodiment that some are possible, at least one processing unit and at least one memory element can be included according to advertisement stock's visualization device of the present invention.Wherein, described memory element has program stored therein code, when described program code is performed by described processing unit so that described processing unit performs the various steps in the advertisement stock's method for visualizing according to the various illustrative embodiments of the present invention described in this specification above-mentioned " illustrative methods " part.Such as, described processing unit can perform step S21 as shown in Figure 2, for each advertisement position region in advertisement layout, it is determined that the property value of each advertisement stock's status attribute in described advertisement position region；Step S22, each advertisement stock's status attribute for described advertisement position region, the incidence relation between property value and advertisement stock's state attribute value and the color shades relevant to each advertisement stock's status attribute of setting according to each advertisement stock's status attribute, it is determined that the color shades that the property value of each advertisement stock's status attribute is corresponding；And step S23, when determining the respective advertisement inventory status attribute that need to show described advertisement position region, with corresponding color shades, in the display area corresponding to described advertisement position region, show the respective advertisement inventory status attribute in described advertisement position region.
Although it should be noted that, be referred to some modules or the submodule of device in above-detailed, but this division is merely exemplary not enforceable.It practice, according to the embodiment of the present invention, the feature of two or more modules above-described and function can embody in a module.Otherwise, the feature of an above-described module and function can Further Division for be embodied by multiple modules.
Although additionally, describe the operation of the inventive method in the accompanying drawings with particular order, but, this does not require that or implies and must operate to perform these according to this particular order, or having to carry out all shown operation could realize desired result.Additionally or alternatively, it is convenient to omit some step, multiple steps are merged into a step and performs, and/or a step is decomposed into the execution of multiple step.
Although describe spirit and the principle of the present invention by reference to some detailed description of the invention, however, it should be understood that, the present invention is not limited to disclosed detailed description of the invention, the division of each side is not meant that the feature in these aspects can not combine to be benefited yet, this division merely to statement convenience.It is contemplated that contain various amendments included in the spirit and scope of claims and equivalent arrangements.
Claims (10)
1. an advertisement stock method for visualizing, including:
For each advertisement position region in advertisement layout, it is determined that the property value of each advertisement stock's status attribute in described advertisement position region；
Each advertisement stock's status attribute for described advertisement position region, the incidence relation between property value and advertisement stock's state attribute value and the color shades relevant to each advertisement stock's status attribute of setting according to each advertisement stock's status attribute, it is determined that the color shades that the property value of each advertisement stock's status attribute is corresponding；
When determining the respective advertisement inventory status attribute that need to show described advertisement position region, with corresponding color shades, in the display area corresponding to described advertisement position region, show the respective advertisement inventory status attribute in described advertisement position region.
2. method according to claim 1, advertisement stock's status attribute in described advertisement position region include in the present price in described advertisement position region, Current ad storage, historical price and history advertisement storage any one or multiple.
3. method according to claim 2, if advertisement stock's status attribute is present price or historical price, then relevant to the advertisement stock's status attribute incidence relation between advertisement stock's state attribute value and color shades is that advertisement stock's state attribute value is more high, color shades is more deep.
4. method according to claim 2, if advertisement stock's status attribute is Current ad storage or history advertisement storage, then relevant to the advertisement stock's status attribute incidence relation between advertisement stock's state attribute value and color shades is that advertisement stock's state attribute value is more high, color shades is more shallow.
5. method according to claim 1, it is determined that the respective advertisement inventory status attribute in described advertisement position region need to be shown, including:
When determining that the setting relevant to respective advertisement inventory status attribute shows that the moment arrives, it is determined that the respective advertisement inventory status attribute in described advertisement position region need to be shown；Or, when receive that user issues for the displaying instruction of respective advertisement inventory status attribute time, it is determined that the respective advertisement inventory status attribute in described advertisement position region need to be shown.
6. an advertisement stock visualization device, including:
Property value determines module, for for each advertisement position region in advertisement layout, it is determined that the property value of each advertisement stock's status attribute in described advertisement position region；
Color shades determines module, for each advertisement stock's status attribute for described advertisement position region, the incidence relation between property value and advertisement stock's state attribute value and the color shades relevant to each advertisement stock's status attribute of setting according to each advertisement stock's status attribute, it is determined that the color shades that the property value of each advertisement stock's status attribute is corresponding；
Advertisement stock's display module, for when determining the respective advertisement inventory status attribute that need to show described advertisement position region, with corresponding color shades, in the display area corresponding to described advertisement position region, show the respective advertisement inventory status attribute in described advertisement position region.
7. device according to claim 6, advertisement stock's status attribute in described advertisement position region include in the present price in described advertisement position region, Current ad storage, historical price and history advertisement storage any one or multiple.
8. device according to claim 7, if advertisement stock's status attribute is present price or historical price, then relevant to the advertisement stock's status attribute incidence relation between advertisement stock's state attribute value and color shades is that advertisement stock's state attribute value is more high, color shades is more deep.
9. device according to claim 7, if advertisement stock's status attribute is Current ad storage or history advertisement storage, then relevant to the advertisement stock's status attribute incidence relation between advertisement stock's state attribute value and color shades is that advertisement stock's state attribute value is more high, color shades is more shallow.
10. device according to claim 7,
Described advertisement stock's display module, specifically for when determining that the setting relevant to respective advertisement inventory status attribute shows that the moment arrives, it is determined that need to show the respective advertisement inventory status attribute in described advertisement position region；Or, when receive that user issues for the displaying instruction of respective advertisement inventory status attribute time, it is determined that the respective advertisement inventory status attribute in described advertisement position region need to be shown.
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| CN105787754B (en) | 2021-06-01 |
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