CN101645154A - Advertisement publishing method and system - Google Patents
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- CN101645154A CN101645154A CN200810117875A CN200810117875A CN101645154A CN 101645154 A CN101645154 A CN 101645154A CN 200810117875 A CN200810117875 A CN 200810117875A CN 200810117875 A CN200810117875 A CN 200810117875A CN 101645154 A CN101645154 A CN 101645154A
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Abstract
The invention discloses an advertisement publishing method and an advertisement publishing system. The advertisement publishing method comprises the following steps: 1, acquiring user positioning information, and storing the user positioning information to a user database; 2, receiving an advertisement publishing request of an advertisement client, searching the user positioning information matched with orientation information in the user database according to the orientation information in the advertisement publishing request, and generating advertisement arrangement information capable of representing the correspondence of an advertisement to be published and the searched user positioning information; and 3, pushing the advertisement to terminal equipment corresponding to the searched user positioning information according to the advertisement arrangement information. In the advertisement publishing method and the advertisement publishing system, the orientation information in the advertisement is matched with the user positioning information, and the advertisement is sent to the terminal equipment corresponding to the matched user positioning information, so that the advertisement is published to users in a specific geographical area pertinently.
Description
Technical field
The present invention relates to the communication network field, relate in particular to a kind of advertisement delivery method and system.
Background technology
At present, traditional ad distribution platform (for example TV, newspaper, magazine, internet etc.), the mode of issuing advertisement information, or, for example utilize the Television Broadcasting Network releasing advertisements based on the broadcasting of whole network; Or at the releasing advertisements that segments market of a certain specific user's layer, the papers and magazines releasing advertisements by a certain type for example.The mode of these releasing advertisements, otherwise suitable service range is wide, audient's level large enterprises how, or be absorbed in the client of specific industry.Yet a large amount of advertisers is arranged, for example dining room, convenience store etc., their service range is limited in the limited zone, crowd's type of service is various, if so just determined this series advertisements client to need releasing advertisements, should at be the polytype crowd in specific region, but traditional ad distribution platform can't satisfy the demand of this series advertisements client releasing advertisements preferably.For example, if, then do not have regional specific aim,, can not go to this dining room even seen this advertisement because watch that this dining room of people's potential range of this advertisement is far away by the TV releasing advertisements yet.If by certain magazine or website releasing advertisements and since this kind magazine or network at be the crowd of particular type, can't satisfy the demand that advertisers such as dining room or convenience store wish ad distribution is given the polytype crowd.
Summary of the invention
The objective of the invention is to problem, a kind of advertisement delivery method and system are provided at the prior art existence, can be at polytype crowd's releasing advertisements of specific region.
For achieving the above object, the invention provides a kind of advertisement delivery method, comprising:
The request of step 2, reception advertiser releasing advertisements, according to the directed information in the request of described releasing advertisements, in described customer data base, search the user's locating information that is complementary with described directed information, and generate the advertisement arrangement information of the corresponding relation of user's locating information that can show advertisement to be released and find;
To achieve these goals, the present invention also provides a kind of advertisement distributing system, comprising:
Service Management Unit is used to obtain station address information;
The advertising management unit is used to receive the request of advertiser's releasing advertisements, the managing advertisement data;
Zone targeted ads support unit, be connected with described advertising management unit with described Service Management Unit respectively, be used for obtaining user's locating information according to described station address information, and according to the directed information in the request of described releasing advertisements, search the user's locating information that is complementary with described directed information, thereby generate the advertisement arrangement information of the corresponding relation of user's locating information that can show advertisement to be released and find;
The ad distribution unit, be connected with the advertising management unit with described regional targeted ads support unit respectively, be used for advertisement arrangement information, the advertisement pushing in the described advertising management unit is given and the described corresponding terminal device of user's locating information that finds according to described regional targeted ads support unit.
Advertisement delivery method provided by the invention and system, by directed information in the advertisement and user's locating information is mated, advertisement is sent to and user's locating information corresponding terminal device of mating, thereby can realize advertisement is distributed to targetedly polytype crowd of specific geographical area.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
Description of drawings
Figure 1 shows that advertisement delivery method process flow diagram of the present invention;
Figure 2 shows that advertisement distributing system embodiment one structural representation of the present invention;
Figure 3 shows that advertisement distributing system embodiment two structural representations of the present invention;
Figure 4 shows that the advertiser applies for issuing the schematic flow sheet of IPTV advertisement in the advertisement delivery method of the present invention;
Figure 5 shows that in the advertisement delivery method of the present invention schematic flow sheet to the directed advertisement delivery of IPTV user.
Embodiment
Be illustrated in figure 1 as advertisement delivery method process flow diagram of the present invention, specifically comprise:
The request of step 2, reception advertiser releasing advertisements, according to the directed information in the request of described releasing advertisements, in described customer data base, search the user's locating information that is complementary with described directed information, and generate the advertisement arrangement information of the corresponding relation of user's locating information that can show advertisement to be released and find;
Be illustrated in figure 2 as advertisement distributing system embodiment one structural representation of the present invention, specifically comprise: Service Management Unit 11 is used to obtain station address information; Advertising management unit 13 is used to receive the request of advertiser's releasing advertisements, the managing advertisement data; Zone targeted ads support unit 12, be connected with advertising management unit 13 with Service Management Unit 11 respectively, be used for obtaining user's locating information according to described station address information, and according to the directed information in the request of releasing advertisements, search the user's locating information that is complementary with this directed information, thereby generate and preserve the advertisement arrangement information of the corresponding relation of user's locating information that can show advertisement to be released and find; Ad distribution unit 14, be connected with advertising management unit 13 with regional targeted ads support unit 12 respectively, be used for advertisement arrangement information, the advertisement pushing in the advertising management unit 13 is given and the corresponding terminal device of user's locating information that finds according to regional targeted ads support unit 12.
Describe the specific implementation process of advertisement delivery method shown in Fig. 1 in detail below in conjunction with advertisement distributing system structure shown in Figure 2.
At first, the user registers by Service Management Unit 11, and the relevant business in internet is opened in application, submits user basic information to Service Management Unit 11.Business among the present invention can be Internet-related miscellaneous service, for example broadband access network, IPTV (Internet ProtocolTelevision is called for short IPTV) business etc.User basic information comprises name, contact method and user's address information, and user's address information specifically is the information that can accurately reflect user's address, and for example X street, X province X city is X number.
Service Management Unit 11 imports to regional targeted ads support unit 12 with station address information.Store a geographical data bank in the zone targeted ads support unit 12, because the station address information that Service Management Unit gets access to may be a kind of information of describing with written form, can't inquire about accurately and mate, so user's address information carry out need digitized formatization, be about to of the information representation that meet specific format of user's locating information with digital form, user's certificate address information can carry out digitizing according to geographical data bank, for example a user's address is C street, A province B city D number, in geographical data bank, store the mapping relations of address information and latitude and longitude information, the inquiry geographical data bank just can be digitized as this address E longitude F latitude.Can obtain the attribute of user information corresponding (as user's classification, income grade etc.) by the inquiry geographical data bank simultaneously with this address.Data in the geographical data bank can obtain in advance, comprise the latitude and longitude information of address information correspondence and the attribute of user information corresponding with some address informations.In regional targeted ads support unit 12, also has a customer data base, be used to store and convert the station address information represented with longitude and latitude and the customer attribute information corresponding to, convert described station address information of representing with longitude and latitude and the customer attribute information that obtains to and form user's locating information with described address information.
When the advertiser needs releasing advertisements, can send the request of releasing advertisements to advertising management unit 13, in the request of this releasing advertisements, need to comprise advertisement position and directed information, wherein advertisement position can be the time (for example wishing in which time period releasing advertisements) of desiring releasing advertisements, the position of advertisement desire issue (for example releasing advertisements is desired in certain website on the Web webpage) etc., directed information has reflected which specific zone or crowd is this advertiser's desire arrive with this ad distribution, the advertisement directed information can be one or more geographic areas, or the zone of defining by a central point and certain radius, or the customer group that defines by particular community information.Directed information also needs through digitizing and format, and making it no longer is the form of character express, but converts the digitized information that meets certain format to.If the directed information that obtains is one or more geographic areas, or this class geographical location information of zone that defines by a central point and certain radius, then can directed information be converted to the information of representing with longitude and latitude by the address information in the inquiry geographical data bank and the mapping relations of latitude and longitude information; If the directed information that obtains is the customer group that is defined by particular community information, then it can be represented with digitized form.The expression of the digitized forms of directed information need be consistent with the representation of user's directed information in the customer data base.Directed information in the request of advertiser's releasing advertisements and user's locating information are all passed through digitizing and format, just can realize comparatively accurate match.Advertising management unit 13 sends to regional targeted ads support unit 12 with the advertising message of receiving, zone targeted ads support unit 12 is according to the matching process query subscriber database that sets in advance, search with users to release advertisement in user's locating information of being complementary of directed information.Specifically can be: if the directed information in the request of the releasing advertisements that receives is one or more geographic areas, or the zone of defining by a central point and certain radius, then with described one or more geographic areas, or after converting latitude and longitude information to by the zone that a central point and certain radius define, in customer data base, search the latitude and longitude information that is complementary; If the directed information in the request of the releasing advertisements that receives is the customer group that is defined by particular community information, then in described customer data base, search the customer attribute information that is complementary.
Find after the user's locating information that is complementary, zone targeted ads support unit 12 generates and preserves an advertisement arrangement information, user's locating information that this advertisement arrangement information has comprised advertisement to be released and has been complementary with directed information in this advertisement, this arrangement information can reflect the advertisement that this is to be released and user's locating information of finding between corresponding relation.
Pass through query subscriber database, zone targeted ads support unit 12 can find with advertisement to be released in directed information user's locating information of fully mating, for example the advertiser wishes ad distribution to the M district, the user's who stores in the customer data base address can be searched in the station address information in M district, thereby find the user who is complementary, like this can be targetedly with the crowd of ad distribution to specific geographic position.
Ad distribution unit 14 is according to the arrangement information in the regional targeted ads support unit 12, the advertisement of requests pending cloth in advertising management unit 13, and this advertisement shown on corresponding terminal device.
Be illustrated in figure 3 as advertisement distributing system embodiment two structural representations of the present invention, in this embodiment two, regional targeted ads support unit 12 specifically comprises: generation unit 128 is arranged in station address information receiving unit 121, directed information receiving element 122, geodata library unit 123, numeral/formatting unit 124, user data library unit 125, directed information Database Unit 127, query unit 126, advertisement.Station address information receiving unit 121 is connected with Service Management Unit 11, is used to receive the station address information that Service Management Unit 11 sends over; Directed information receiving element 122 is connected with advertising management unit 13, is used for receiving the directed information of the request of releasing advertisements; Geodata library unit 123 is used for the mapping relations of storage address information and latitude and longitude information and the customer attribute information corresponding with described address information; Numeral/formatting unit 124, be connected with user's locating information receiving element 121, directed information receiving element 122 and geodata library unit 123 respectively, be used for mapping relations according to address stored information and latitude and longitude information according to geographical Database Unit 123 storages, described station address information is become the information of representing with longitude and latitude with address translation in the directed information, and from geodata library unit 123, obtain and the corresponding customer attribute information of described station address information; User data library unit 125, be connected with numeral/formatting unit 124, be used to store and convert the station address information represented with longitude and latitude and the customer attribute information corresponding to, convert described station address information of representing with longitude and latitude and the customer attribute information that obtains to and form user's locating information with described address information; Directed information Database Unit 127 is connected with numeral/format Unit 124, is used to store convert the directed information of representing with longitude and latitude to; Query unit 126, be connected with directed information Database Unit 127 with user data library unit 125 respectively, be used for directed information according to directed information Database Unit 127, according to the matching process that sets in advance, in user data library unit 125, search the user's locating information that is complementary with this directed information; Generation unit 128 is arranged in advertisement, is connected with query unit 126, is used for the Query Result according to query unit 126, and generation can show advertisement to be released and the advertisement arrangement information of the corresponding relation of user's locating information of finding.
Advertising management unit 13 specifically comprises: ad distribution request receiving element 132 and advertisement data store unit 131.Ad distribution request receiving element 132 is used to receive the request of advertiser's releasing advertisements; Advertisement data store unit 131 is connected with ad distribution unit 14 with directed information receiving element 122 respectively, is used for directed information is sent to directed information receiving element 122, and ad data to be released is sent to ad distribution unit 14.
Ad distribution unit 14 specifically comprises: ad distribution service unit 142 and Terminal Service unit 141.Ad distribution service unit 142, arrange generation unit 128 to be connected with advertisement data store unit 131 and advertisement respectively, be used for arranging advertisement arrangement information that generation unit 128 generates to advertisement data store unit 131 request ad datas according to advertisement, and with ad data send to the advertisement arrangement information in user's locating information corresponding terminal device; Terminal Service unit 141 is connected with ad distribution service unit 142, the ad data that will receive from ad distribution service unit 142 with the advertisement arrangement information user's locating information corresponding terminal device show.
Advertisement delivery method provided by the invention and system applies are arrived IPTV (InternetProtocol Television, abbreviation IPTV) in the time of in the system, the Terminal Service unit can comprise set-top box (Set-top-box, abbreviation STB), electric program menu (Electronic Program Guide is called for short EPG) server and multimedia server etc.
Be illustrated in figure 4 as that the advertiser applies for issuing the schematic flow sheet of IPTV advertisement in the advertisement delivery method of the present invention, be illustrated in figure 5 as in the advertisement delivery method of the present invention schematic flow sheet to the directed advertisement delivery of IPTV user.Fig. 4 and Fig. 5 be clearer to have described when advertisement delivery method provided by the invention and system applies are in the IPTV system process of how by the IPTV platform advertisement orientation being rendered to the crowd of specific geographical area in detail.
Advertisement delivery method provided by the invention and system, by directed information in the advertisement and user's locating information is mated, advertisement is sent to and user's locating information corresponding terminal device of mating, thereby can realize advertisement is distributed to targetedly the dissimilar crowd of specific geographical area.
It should be noted that at last: above embodiment is only in order to technical scheme of the present invention to be described but not limit it, although the present invention is had been described in detail with reference to preferred embodiment, those of ordinary skill in the art is to be understood that: it still can make amendment or be equal to replacement technical scheme of the present invention, and these modifications or be equal to replacement and also can not make amended technical scheme break away from the spirit and scope of technical solution of the present invention.
Claims (9)
1, a kind of advertisement delivery method is characterized in that, comprising:
Step 1, obtain user's locating information, and deposit described user's locating information in customer data base;
The request of step 2, reception advertiser releasing advertisements, according to the directed information in the request of described releasing advertisements, in described customer data base, search the user's locating information that is complementary with described directed information, and generate the advertisement arrangement information of the corresponding relation of user's locating information that can show advertisement to be released and find;
Step 3, described advertisement pushing to be released is given and the described corresponding terminal device of user's locating information that finds according to described advertisement arrangement information.
2, advertisement delivery method according to claim 1 is characterized in that, described step 1 comprises:
Step 11, obtain the mapping relations of address information and latitude and longitude information, and obtain the customer attribute information of described address information correspondence, described customer attribute information comprises: class of subscriber and user take in grade;
Step 12, obtain user's address information;
Step 13, according to the mapping relations of described address information and latitude and longitude information, convert described user's address information to latitude and longitude information, deposit described latitude and longitude information that converts to and the customer attribute information that obtains in described customer data base, obtain user's locating information of forming by latitude and longitude information and customer attribute information.
3, advertisement delivery method according to claim 1 and 2 is characterized in that, described directed information specifically comprises: one or more geographic areas, or the zone of being defined by a central point and certain radius, or the customer group that is defined by particular community information.
4, advertisement delivery method according to claim 3, it is characterized in that, if the directed information in the request of the releasing advertisements that receives is one or more geographic areas, or the zone of defining by a central point and certain radius, then need mapping relations, convert described directed information to latitude and longitude information according to described address information and latitude and longitude information.
5, advertisement delivery method according to claim 4 is characterized in that, searches the user's locating information that is complementary with described directed information in the described step 2 and specifically comprise in described customer data base:
If the directed information in the request of the releasing advertisements that receives is one or more geographic areas, or the zone of defining by a central point and certain radius, then with described one or more geographic areas, or after converting latitude and longitude information to by the zone that a central point and certain radius define, in described customer data base, search the latitude and longitude information that is complementary;
If the directed information in the request of the releasing advertisements that receives is the customer group that is defined by particular community information, then in described customer data base, search the customer attribute information that is complementary.
6, a kind of advertisement distributing system is characterized in that, comprising:
Service Management Unit is used to obtain station address information;
The advertising management unit is used to receive the request of advertiser's releasing advertisements, the managing advertisement data;
Zone targeted ads support unit, be connected with described advertising management unit with described Service Management Unit respectively, be used for obtaining user's locating information according to described station address information, and according to the directed information in the request of described releasing advertisements, search the user's locating information that is complementary with described directed information, thereby generate the advertisement arrangement information of the corresponding relation of user's locating information that can show advertisement to be released and find;
The ad distribution unit, be connected with the advertising management unit with described regional targeted ads support unit respectively, be used for advertisement arrangement information, the advertisement pushing in the described advertising management unit is given and the described corresponding terminal device of user's locating information that finds according to described regional targeted ads support unit.
7, advertisement distributing system according to claim 6 is characterized in that, described regional targeted ads support unit comprises:
The station address information receiving unit is connected with described Service Management Unit, is used to receive the station address information that described Service Management Unit sends over;
The directed information receiving element is connected with described advertising management unit, is used for receiving the directed information of the request of described releasing advertisements;
The geodata library unit is used for the mapping relations of storage address information and latitude and longitude information and the customer attribute information corresponding with described address information;
Numeral/formatting unit, be connected with described station address information receiving unit, directed information receiving element and geodata library unit respectively, be used for mapping relations according to address stored information and latitude and longitude information, described station address information is become the information of representing with longitude and latitude with address translation in the directed information, and from described geodata library unit, obtain and the corresponding customer attribute information of described station address information;
The user data library unit, be connected with described numeral/formatting unit, be used to store and convert the station address information represented with longitude and latitude and the customer attribute information corresponding to, convert described station address information of representing with longitude and latitude and the customer attribute information that obtains to and form user's locating information with described address information;
The directed information Database Unit is connected with described numeral/formatting unit, is used to store convert the directed information of representing with longitude and latitude to;
Query unit, be connected with the directed information Database Unit with described user data library unit respectively, be used for directed information according to described directed information Database Unit, according to the matching process that sets in advance, in described user data library unit, search the user's locating information that is complementary with described directed information;
Generation unit is arranged in advertisement, is connected with described query unit, is used for the Query Result according to described query unit, and generation can show advertisement to be released and the advertisement arrangement information of the corresponding relation of user's locating information of finding.
8, advertisement distributing system according to claim 7 is characterized in that, described advertising management unit comprises:
Ad distribution request receiving element is used to receive the request of described advertiser's releasing advertisements;
The advertisement data store unit is connected with the ad distribution unit with described directed information receiving element respectively, is used for described directed information is sent to described directed information receiving element, and ad data to be released is sent to described ad distribution unit.
9, advertisement distributing system according to claim 8 is characterized in that, described ad distribution unit comprises:
The ad distribution service unit, arrange generation unit to be connected with described advertisement data store unit and advertisement respectively, be used for arranging advertisement arrangement information that generation unit generates to described advertisement data store unit requests ad data according to described advertisement, and with described ad data send to described advertisement arrangement information in user's locating information corresponding terminal device;
The Terminal Service unit is connected with described ad distribution service unit, the ad data that will receive from described ad distribution service unit with described advertisement arrangement information user's locating information corresponding terminal device show.
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| CN200810117875A CN101645154A (en) | 2008-08-06 | 2008-08-06 | Advertisement publishing method and system |
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| CN200810117875A CN101645154A (en) | 2008-08-06 | 2008-08-06 | Advertisement publishing method and system |
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| CN102158802A (en) * | 2011-02-15 | 2011-08-17 | 广州市动景计算机科技有限公司 | Information distribution method and device |
| CN102208079A (en) * | 2010-03-29 | 2011-10-05 | 上海博泰悦臻电子设备制造有限公司 | Service platform and method for publishing advertising information |
| CN102378044A (en) * | 2010-08-20 | 2012-03-14 | 康佳集团股份有限公司 | Network television-based instant message pushing method and server |
| CN102456197A (en) * | 2010-10-19 | 2012-05-16 | 康佳集团股份有限公司 | Interactive-personality-television-based information dissemination method and system |
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| CN102158802B (en) * | 2011-02-15 | 2015-02-18 | 广州市动景计算机科技有限公司 | Information distribution method and device |
| CN102158802A (en) * | 2011-02-15 | 2011-08-17 | 广州市动景计算机科技有限公司 | Information distribution method and device |
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| CN107491979A (en) * | 2017-07-03 | 2017-12-19 | 北京奇艺世纪科技有限公司 | A kind of distribution method and device of advertisement stock |
| CN107491979B (en) * | 2017-07-03 | 2021-04-16 | 北京奇艺世纪科技有限公司 | Distribution method and device of advertisement inventory |
| CN110719501A (en) * | 2019-09-04 | 2020-01-21 | 深圳市酷开网络科技有限公司 | Advertisement accurate delivery method, system and storage medium based on network television |
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