CN105208417A - Video advertisement display method and device - Google Patents
Video advertisement display method and device Download PDFInfo
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- CN105208417A CN105208417A CN201510613676.2A CN201510613676A CN105208417A CN 105208417 A CN105208417 A CN 105208417A CN 201510613676 A CN201510613676 A CN 201510613676A CN 105208417 A CN105208417 A CN 105208417A
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
Abstract
The embodiment of the invention discloses a video advertisement display method and device. The method includes the steps that an identification number and the playing time of a video file requested by a user are obtained, a video scene mark of the video file at the current playing time is obtained, a piece of video advertisement matched with the video scene mark is obtained, and the video advertisement is pushed to the user. By means of the video advertisement display method and device, the correlation between the video advertisement and the video file with respect to the content is improved.
Description
Technical field
The embodiment of the present invention relates to Internet technical field, particularly relates to a kind of exhibiting method and device of video ads.
Background technology
Along with deepening constantly of China's new media environment, corresponding information technology is progress thereupon also.In message area, the audience's demand of constantly expansion promotes the fast development of the business such as technology, service.In this context, the Internet video field development as the popular industry in the Internet in this year is rapid.Due to the audience that video website is huge, attentiveness is shifted to video website by increasing advertisement gradually.
The means of video website pushing video advertisement roughly have two kinds at present.Be the video ads that Stochastic choice is pushed from video ads storehouse, another is then the historical viewings behavior according to user, infers the interested content of user, in the interested content of foundation user to the advertisement of user's pushing video.The common fault of above-mentioned two kinds of means is, do not consider the video content that user watches, the video causing the advertisement of propelling movement and user to watch disconnects in terms of content.
Summary of the invention
For above-mentioned technical problem, embodiments provide a kind of exhibiting method and device of video ads, to improve video ads and video file correlation in terms of content.
First aspect, embodiments provides a kind of exhibiting method of video ads, and described method comprises:
Obtain identification number and the reproduction time of the video file of user's request;
Obtain the video context mark of video file described in current play time;
Obtain and mark with described video context the video ads matched;
Described video ads is pushed to user.
Second aspect, the embodiment of the present invention additionally provides a kind of demonstration device of video ads, and described device comprises:
File acquisition module, for obtaining identification number and the reproduction time of the video file of user's request;
Mark acquisition module, for obtaining the video context mark of video file described in current play time;
Advertisement acquisition module, marks with described video context the video ads matched for obtaining;
Advertisement pushing module, for pushing described video ads to user.
The exhibiting method of the video ads that the embodiment of the present invention provides and device, by obtaining identification number and the reproduction time of the video file of user's request, obtain the video context mark of video file described in current play time, obtain and mark with described video context the video ads matched, push described video ads to user, thus improve video ads and video file correlation in terms of content.
Accompanying drawing explanation
By reading the detailed description done non-limiting example done with reference to the following drawings, other features, objects and advantages of the present invention will become more obvious:
Fig. 1 is the flow chart of the exhibiting method of the video ads that first embodiment of the invention provides;
Fig. 2 is the flow chart of the exhibiting method of the video ads that second embodiment of the invention provides;
Fig. 3 is the flow chart of the exhibiting method of the video ads that third embodiment of the invention provides;
Fig. 4 is that the server of the exhibiting method of the described video ads of execution that fourth embodiment of the invention provides and other servers carry out mutual interaction diagrams;
Fig. 5 is the structure chart of the demonstration device of the video ads that fifth embodiment of the invention provides.
Embodiment
Below in conjunction with drawings and Examples, the present invention is described in further detail.Be understandable that, specific embodiment described herein is only for explaining the present invention, but not limitation of the invention.It also should be noted that, for convenience of description, illustrate only part related to the present invention in accompanying drawing but not entire infrastructure.
First embodiment
Present embodiments provide a kind of technical scheme of the exhibiting method of video ads.The exhibiting method of described video ads is performed by the demonstration device of video ads.Further, the demonstration device of described video ads is integrated in the server of side, networking.
See Fig. 1, the evaluation method of described song audition comprises:
S11, obtains identification number and the reproduction time of the video file of user's request.
The content server of video website stores the video file that substantial amounts, content are different.After user logs in video website, oneself interested video file can be selected from the video file of these substantial amounts to watch.Note, " video file " mentioned in the present invention, refer to that user can click and select the video file of broadcasting, its content is the video content such as movie and television play, variety show that user needs to watch, and does not comprise video ads.
Each video file is to there being self identification number.Described identification number is that the overall situation is unique.That is, difference video file that described identification number can be unique in the video file of magnanimity.
Video file in broadcasting has the reproduction time of its correspondence.Such as, total playing duration of a video file is 5 minutes, and current play time be in 3 points 32 seconds, then the reproduction time of described video file be 3 parts 32 seconds.It should be noted that the reproduction time of a video file is necessarily less than total playing duration of this video file.
S12, obtains the video context mark of video file described in current play time.
Described video file has the video context of self to mark.The situation that the form of described video context mark word have recorded in described video file converts relevant information.And described video context is marked with time period feature.Such as, a video file is introducing Pekinese's air quality in 16 seconds to 5 points in 5 seconds from 0 point always, and so this video file can be " Beijing ", " air quality " from 0 part of 5 seconds to the 5 points video context of 16 seconds mark.
Described video context mark can store with the form of the file be associated with described video file, also can store with the form of the field in database.
S13, obtains and marks with described video context the video ads matched.
Similar with video file, the video context that video ads also has self marks.Such as, one section of video ads is the advertisement of a tooth paste product, and so, the video context mark of described video ads can comprise " toothpaste ".
In addition, the video context mark of described video ads also free section feature.Such as, in the advertisement of above-mentioned tooth paste product, within 30 seconds, within 15 seconds, occurred the situation in laboratory to 3 points from 1 point, then exemplary, the video context mark of described video ads can comprise following field:
1min30sec--3min15sec laboratory
The keyword comprised in the video context of described video file being marked marks with the video context of described video ads and mates, if comprise identical keyword in the video context mark of described video ads, then think that the video context of described video ads and described video file marks and match; Otherwise the video context of described video ads and described video file marks and does not match.
S14, pushes described video ads to user.
Get after marking with the video context of described video file the video ads matched, the user to video website pushes described video ads.And above-mentioned propelling movement is generally the propelling movement by the Internet.
The present embodiment is by obtaining identification number and the reproduction time of the video file of user's request, obtain the video context mark of video file described in current play time, obtain and mark with described video context the video ads matched, and push described video ads to user, improve video ads and video file correlation in terms of content.
Second embodiment
The present embodiment, based on the above embodiment of the present invention, further provides the another kind of technical scheme of the exhibiting method of video ads.In this technical scheme, before the identification number obtaining the video file that user asks and reproduction time, also comprise: according to the image recognition of the speech recognition of the audio frequency to correspondence, the text identification of captions or image, situation mark is carried out to described video file or video ads.
See Fig. 2, the exhibiting method of described video ads comprises:
S21, according to the image recognition to the speech recognition of audio frequency corresponding to described video file, the text identification of captions or image, carries out situation mark to described video file and video ads.
In the present embodiment, before obtaining the video context mark of video file, the process of described video file and described video ads being carried out to situation mark is also comprised.Further, the automatic mark that the situation mark carried out described video file and described video ads is content based on described video file or video ads and carries out.
Further, by carrying out speech recognition to the audio frequency comprised in video file, thus the automatic situation mark to described video file can be completed.Also by carrying out Text region to the captions of video file, thus the automatic situation mark to described video file can be completed.By carrying out image recognition to the image of video file, thus the automatic situation mark to described video file can also be completed.Similar, also can carry out automatic situation mark by above-mentioned three kinds of modes to video ads.
S22, obtains identification number and the reproduction time of the video file of user's request.
S23, obtains the video context mark of video file described in current play time.
S24, obtains and marks with described video context the video ads matched.
S25, pushes described video ads to user.
The present embodiment is by before the identification number obtaining the video file that user asks and reproduction time, according to the image recognition of the speech recognition of the audio frequency of correspondence, the text identification of captions or image, situation mark is carried out to described video file and video ads, achieve the automatic situation mark to video file and video ads, improve the labeling effciency of video.
3rd embodiment
The present embodiment, based on the above embodiment of the present invention, further provides another technical scheme of the exhibiting method of video ads.In this technical scheme, before pushing described video ads to user, also comprise: the video ads got is sorted.
See Fig. 3, the exhibiting method of described video ads comprises:
S31, obtains identification number and the reproduction time of the video file of user's request.
S32, obtains the video context mark of video file described in current play time.
S33, obtains and marks with described video context the video ads matched.
S34, sorts to the video ads got.
Concrete, can be descending according to the historic click-through rate of described video ads or ascending sort to the sequence of described video ads, according to descending or the ascending sort of the bid of described video ads.Carry out the main object of sequence to described video ads to be, when the advertisement pushed has certain restricted number, when once can not push the video ads of all couplings, the convenient video ads selecting reality to push from the video ads of all couplings.
S35, pushes described video ads to user.
The present embodiment, by before pushing described video ads to user, sorts to the video ads got, and facilitates the selection of the video ads to coupling.
4th embodiment
Present embodiments provide another technical scheme of the exhibiting method of video ads.In this technical scheme, the exhibiting method of described video ads coordinates realization by web front end server, advertisement engine server, video context database server and advertisement context data storehouse server.Described web front end server is the front-end server of video website, and it is responsible in the form of a web page to user's pushing video content.Described advertisement engine server is used for determining push which video ads to user, and after determining above-mentioned video ads, the video ads determined is transferred to described web front end server and represents.Described video context database server stores all video files of video website, and these video files are all the video files marked by video context.Described advertisement context data storehouse server stores all video ads of video website.Similar with described video context database server, the video ads of described advertisement context data storehouse server stores is also the video ads marked by video context.Above-mentioned four kinds of servers also exist network each other and connect.Connected by described network, data communication each other between four kinds of servers, can be kept.
See Fig. 4, the exhibiting method of described video ads comprises:
S41, web front end server sends video ID and reproduction time to advertisement engine server.
Described video ID is the unique identifying number of video file in video website.Reproduction time have recorded the current play time of video file.
S42, advertisement engine server obtains current video context mark from video context database server.
The situation of the video file on described video context label record particular point in time.Further, the video context mark of acquisition is the video context mark of described video file on current play time.
S43, advertisement engine server obtains from advertisement context data storehouse server and marks with described video context the video ads matched.
Time existence marks identical content of text with described video context in the situation mark of described video ads, think that described video ads marks with described video context the video ads matched.
S44, advertisement engine server sorts to the video ads got.
S45, the video ads through sequence is returned to web front end server by advertisement engine server.
After video ads is returned to web front end server by advertisement engine server, the video ads got can be pushed to user by web front end server.
The present embodiment is by the cooperation between web front end server, advertisement engine server, video context database server and advertisement context data storehouse server, achieve video ads and video file associating in terms of content, improve video ads and video file correlation in terms of content.
5th embodiment
Present embodiments provide a kind of technical scheme of the demonstration device of video ads.In this technical scheme, the demonstration device of described video ads comprises: file acquisition module 52, mark acquisition module 53, advertisement acquisition module 54 and advertisement pushing module 56.
Described file acquisition module 52 is for obtaining identification number and the reproduction time of the video file of user's request.
Described mark acquisition module 53 is for obtaining the video context mark of video file described in current play time.
Described advertisement acquisition module 54 marks with described video context the video ads matched for obtaining.
Described advertisement pushing module 56 is for pushing described video ads to user.
Further, the demonstration device of described video ads also comprises: mark module 51.
Described mark module 51 is for before the identification number obtaining the video file that user asks and reproduction time, according to the image recognition to the speech recognition of audio frequency corresponding to described video file, the text identification of captions or image, situation mark is carried out to described video file or video ads.
Further, the demonstration device of described video ads also comprises: order module 55.
Described order module 55, for before pushing described video ads to user, sorts to the video ads got.
Further, described order module 55 specifically for: according to historic click-through rate, bid, described video ads is sorted.
Those of ordinary skill in the art should be understood that, above-mentioned of the present invention each module or each step can realize with general calculation element, they can concentrate on single calculation element, or be distributed on network that multiple calculation element forms, alternatively, they can realize with the executable program code of computer installation, thus they storages can be performed by calculation element in the storage device, or they are made into each integrated circuit modules respectively, or the multiple module in them or step are made into single integrated circuit module to realize.Like this, the present invention is not restricted to the combination of any specific hardware and software.
Each embodiment in this specification all adopts the mode of going forward one by one to describe, and what each embodiment stressed is the difference with other embodiments, the same or analogous part between each embodiment mutually see.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, to those skilled in the art, the present invention can have various change and change.All do within spirit of the present invention and principle any amendment, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (8)
1. an exhibiting method for video ads, is characterized in that, comprising:
Obtain identification number and the reproduction time of the video file of user's request;
Obtain the video context mark of video file described in current play time;
Obtain and mark with described video context the video ads matched;
Described video ads is pushed to user.
2. method according to claim 1, is characterized in that, before the identification number obtaining the video file that user asks and reproduction time, also comprises:
According to the image recognition to the speech recognition of audio frequency corresponding to described video file, the text identification of captions or image, situation mark is carried out to described video file or video ads.
3. method according to claim 1, is characterized in that, before pushing described video ads to user, also comprises:
The video ads got is sorted.
4. method according to claim 3, is characterized in that, carries out sequence comprise the video ads got:
According to historic click-through rate, bid, described video ads is sorted.
5. a demonstration device for video ads, is characterized in that, comprising:
File acquisition module, for obtaining identification number and the reproduction time of the video file of user's request;
Mark acquisition module, for obtaining the video context mark of video file described in current play time;
Advertisement acquisition module, marks with described video context the video ads matched for obtaining;
Advertisement pushing module, for pushing described video ads to user.
6. device according to claim 5, is characterized in that, also comprises:
Mark module, for before the identification number obtaining the video file that user asks and reproduction time, according to the image recognition to the speech recognition of audio frequency corresponding to described video file, the text identification of captions or image, situation mark is carried out to described video file or video ads.
7. device according to claim 5, is characterized in that, also comprises:
Order module, for before pushing described video ads to user, sorts to the video ads got.
8. device according to claim 7, is characterized in that, described order module specifically for:
According to historic click-through rate, bid, described video ads is sorted.
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| CN201510613676.2A CN105208417A (en) | 2015-09-23 | 2015-09-23 | Video advertisement display method and device |
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| CN201510613676.2A CN105208417A (en) | 2015-09-23 | 2015-09-23 | Video advertisement display method and device |
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| CN105654347A (en) * | 2015-12-31 | 2016-06-08 | 心触动（武汉）文化传媒有限公司 | Method and system for intelligently switching advertisements based on outdoor intelligent terminal |
| CN106507147A (en) * | 2016-11-30 | 2017-03-15 | 天脉聚源（北京）科技有限公司 | The processing method and processing device of advertisement |
| CN106547908A (en) * | 2016-11-25 | 2017-03-29 | 三星电子（中国）研发中心 | A kind of information-pushing method and system |
| WO2017101423A1 (en) * | 2015-12-14 | 2017-06-22 | 乐视控股（北京）有限公司 | Advertisement push method and apparatus, video server and terminal device |
| CN108256921A (en) * | 2018-01-26 | 2018-07-06 | 北京览科技有限公司 | A kind of method and apparatus for user's pushed information |
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| CN112995722A (en) * | 2019-12-18 | 2021-06-18 | 杜达亮 | Scene flow advertisement putting method and platform thereof |
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Application publication date: 20151230 |