CN112995722A - Scene flow advertisement putting method and platform thereof - Google Patents
Scene flow advertisement putting method and platform thereof Download PDFInfo
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- CN112995722A CN112995722A CN201911307563.4A CN201911307563A CN112995722A CN 112995722 A CN112995722 A CN 112995722A CN 201911307563 A CN201911307563 A CN 201911307563A CN 112995722 A CN112995722 A CN 112995722A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention discloses a scene flow advertisement putting method and a platform thereof, comprising the following steps: s1: inputting keywords for advertisement putting into a cloud by a brand party, and intelligently recommending relevant scenes by the system through the selected keywords; s2: acquiring and identifying image scene information and voice scene information played by a flow main platform in real time; s3: analyzing the image scene information and the voice scene information to obtain a first signal; s4: and when the video played by the flow main platform appears in a scene selected by a brand party, automatically triggering and loading the corresponding advertisement content into the video corresponding to the flow main platform and putting the advertisement content. The technical scheme of the invention improves the accuracy of advertisement putting, and can be closer to the emotion association of a video viewer in a specific scene and stimulate the generation of purchasing desire.
Description
Technical Field
The invention relates to the technical field of advertisement pushing, in particular to a scene flow advertisement putting method and a scene flow advertisement putting platform.
Background
At present, internet video services are in a rapid development period, and the demand for inserting advertisements in internet videos is further increased. Current ad insertion technologies are largely divided into two categories: one is a fixed advertisement insertion technique and the other is a smart advertisement insertion technique. The intelligent advertisement insertion technology increases the pushing precision of the advertisement due to the introduction of intelligent analysis, further increases the conversion rate of the advertisement, improves the income of internet video advertisements, and is thus concerned by people.
However, currently, in televisions, video websites, and video social platforms, the embedded advertisements in live broadcast, recorded broadcast, and stored video are mostly embedded in advance (ex-press analysis, ad placement before broadcast). The pre-placed advertisement needs to be deeply communicated and matched with an advertiser before video recording by a producer, once the recording is finished, the pre-placed advertisement cannot be adjusted, and the corresponding advertisement position cannot be sold for the second time. Thus, pre-placed advertising is less flexible.
Disclosure of Invention
The invention mainly aims to provide a scene flow advertisement putting method and a platform thereof so as to solve the problems in the background technology. In order to achieve the above object, the method for delivering a scene flow advertisement provided by the present invention comprises the following steps:
s1: inputting keywords for advertisement putting into a cloud by a brand party, and intelligently recommending relevant scenes by the system through the selected keywords;
s2: acquiring and identifying image scene information and voice scene information in a video played by a flow main platform in real time;
s3: analyzing image scene information and voice scene information in a video played by a flow main platform to obtain a first signal, wherein the first signal represents cloud information corresponding to a recognized result;
s4: and when the video played by the flow main platform appears in a scene selected by a brand party, automatically triggering and loading the corresponding advertisement content into the video corresponding to the flow main platform and putting the advertisement content.
In the above scheme, the method further comprises:
receiving a first signal; the first signal represents the relevance of the selected advertisement content, the playing sequence of each advertisement is arranged according to the relevance of the advertisement content, and the advertisement is released according to the playing sequence.
Preferably, in the above S4, the manner of serving selects a creative style of the advertisement.
The embodiment of the present invention further provides a scene flow advertisement delivery platform, including:
a flow main platform: used for putting advertisements;
an input module: inputting keywords of advertisement putting selected by a brand party;
a scene module: recommending related scenes according to the keywords selected by the brand party;
an identification module: identifying audio and video streams in a main flow platform;
an analysis module: analyzing scene information in a video played by a flow main platform;
a processing module: according to the analyzed corresponding scenes, the scenes are sent to a cloud terminal through a data receiving and sending module: obtaining feedback advertisement content matched with the scene from the cloud; intelligently sequencing the advertisement contents according to an internal intelligent sequencing algorithm and priority; a data receiving and transmitting module: the system comprises a processing module, a cloud terminal and a cloud terminal, wherein the processing module is used for communication connection between the processing module and the cloud terminal;
a display module: and the advertisement content ordered by the processing module is output to a traffic main platform.
In the above solution, the launch platform further includes:
the trigger module is used for judging whether the analyzed scene meets the advertisement putting preset scene selected by the brand party or not; the preset situation meets the triggering condition for inserting the advertisement;
and when the analyzed scene meets the preset scene, the processing module acquires corresponding advertisement push according to the analyzed scene.
The scene flow advertisement putting method and the platform thereof can accurately put related advertisement contents to users watching videos according to the video contents and the video scenes, improve the advertisement putting accuracy and further increase the advertisement conversion rate. Meanwhile, the audio and video stream in the video stream is identified, the video content can be identified in real time, and the real-time performance of advertisement insertion and the high fusion degree of scenes are further ensured. And through the scene analysis of images and voice, the advertisements are placed to be closer to the emotional association under the specific scene of the video viewers, so that the purchasing desire is stimulated.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the structures shown in the drawings without creative efforts.
Fig. 1 is a flowchart of a method for delivering a scene flow advertisement according to an embodiment of the present invention;
fig. 2 is a schematic structural connection diagram of a scene flow advertisement delivery platform according to an embodiment of the present invention;
fig. 3 is a schematic diagram of a scene flow advertisement delivery platform according to an embodiment of the present invention. The implementation, functional features and advantages of the objects of the present invention will be further explained with reference to the accompanying drawings.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention. It should be noted that all the directional indicators (such as up, down, left, right, front, and rear … …) in the embodiment of the present invention are only used to explain the relative position relationship between the components, the movement situation, etc. in a specific posture (as shown in the drawing), and if the specific posture is changed, the directional indicator is changed accordingly. In addition, the descriptions related to "first", "second", etc. in the present invention are for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In addition, technical solutions between various embodiments may be combined with each other, but must be realized by a person skilled in the art, and when the technical solutions are contradictory or cannot be realized, such a combination should not be considered to exist, and is not within the protection scope of the present invention. In the embodiment of the present invention, referring to fig. 1, the method for delivering a scene flow advertisement includes the following steps:
s1: inputting keywords for advertisement putting into a cloud by a brand party, and intelligently recommending relevant scenes by the system through the selected keywords; in this embodiment, the selected advertisement placement scenario is scenario information that the system intelligently recommends placement according to a keyword input by a brand party.
S2: and acquiring and identifying image scene information and voice scene information in the video played by the flow main platform in real time. Such as elements of the environment, stars, brands, objects, etc. in the video, as well as natural language speech, natural language lexical, natural language semantics, natural language emotions, etc.
In this embodiment, the elements such as environment, star, brand, and object in the video do not include all elements of the video scene information. And the missing voice context information element is exactly one of the most key elements for calculating the context matching degree with the advertisement. For example: when advertising is carried out on the wedding ring, after voice recognition is carried out on the video, the conversation content is judged to be that male and female friends make a call and communicate through natural language semantic analysis, a boy says' father and mother agree with a wedding, and then we see a wedding bar on weekends. "; judging that the conversation is positive through natural language emotion analysis; by natural language keyword extraction, it is determined that keywords (e.g., wedding, etc.) in the conversation match or match highly with a scene in which the advertisement delivery is recommended in advance. At the moment, the advertisement putting is closer to the emotion association of the video viewer in a specific scene, and the purchasing desire is stimulated.
S3: analyzing image scene information and voice scene information in a video played by a flow main platform, wherein the analyzing includes analyzing natural language voice, natural language lexical, natural language semantics, natural language emotion and the like to obtain a first signal, and the first signal represents cloud information corresponding to an identified result. That is to say, the character strings represented by the first signal are associated with the character strings represented by the advertisement content information in the background cloud.
S4: and when the video played by the flow main platform appears in a scene selected by a brand party, automatically triggering and loading the corresponding advertisement content into the video corresponding to the flow main platform and putting the advertisement content. Specifically, when the analysis result of the video played by the traffic main platform matches the parameter information of the scenario selected by the brand party, it is indicated that the analyzed scenario meets the preset condition, that is, the trigger condition for inserting the advertisement is met, and the related advertisement content is obtained; and when the parameter information corresponding to the analysis scene is not found in the cloud, the analysis scene is indicated to be not satisfied with the preset condition and not satisfied with the trigger condition for inserting the advertisement.
Here, the parameter information may be set as needed, and the set parameter information at least includes the keyword, and may further include the frequency of occurrence of the keyword, the maximum and minimum intervals from the last time the advertisement was triggered, the vocabulary amount, and the like.
In the foregoing aspect of this embodiment, the method further includes:
receiving a first signal; the first signal represents the relevance of the selected advertisement content, the playing sequence of each advertisement is arranged according to the relevance of the advertisement content, and the advertisement is released according to the playing sequence.
For example, since the keywords transmitted by speech recognition are directly from the speech in the video, with higher accuracy, they can be pushed as higher priority for advertisement push class.
In this embodiment, the manner of ad placement selects the creative style of the ad. Such as pop-up, picture-in-picture, bubble dialog, moving pictures that track a particular object within a video, etc.
The invention automatically identifies the environment, star, brand, object and the like contained in the video after scanning the video content by the artificial intelligence algorithm, and automatically matches advertisements for the identification result, thereby improving the brand exposure.
An embodiment of the present invention further provides a scene flow advertisement delivery platform, referring to fig. 2, including:
a flow main platform: for placing advertisements. The main flow platform is as follows: tencent video, Youkou video, trembling, fast-handedness, television, etc., and video producer video traffic.
An input module: inputting keywords of advertisement putting selected by a brand party;
a scene module: recommending related scenes according to the keywords selected by the brand party;
an identification module: identifying audio and video streams in a main flow platform;
an analysis module: analyzing scene information in a video played by a flow main platform;
such as identifying and analyzing elements such as environments, stars, brands, objects, etc. in a video, as well as natural language speech, natural language lexical, natural language semantics, natural language emotions, etc.
A processing module: according to the analyzed corresponding scenes, the scenes are sent to a cloud terminal through a data receiving and sending module: obtaining feedback advertisement content matched with the scene from the cloud; intelligently sequencing the advertisement contents according to an internal intelligent sequencing algorithm and priority;
a data receiving and transmitting module: the system comprises a processing module, a cloud terminal and a cloud terminal, wherein the processing module is used for communication connection between the processing module and the cloud terminal;
a display module: and the advertisement content ordered by the processing module is output to a traffic main platform. The data interface of the scene module is connected with the flow main platform, the data interfaces of the recognition module and the analysis module are respectively connected with the processing module, the input end of the display module is connected with the data output end of the processing module, and the communication end interface of the processing module is connected with the data transceiver module. In an embodiment of the present invention, the launch platform further includes: the output end of the storage module is connected with the data input end of the processing module; the trigger module is used for judging whether the analyzed scene meets the advertisement putting preset scene selected by the brand party or not; the preset situation meets the triggering condition for inserting the advertisement; and when the analyzed scene meets the preset scene, the processing module acquires corresponding advertisement push according to the analyzed scene. For example, the branding party enters keywords for the ad placement. Such as brand square input, wanglaoji, herbal tea, excessive internal heat; the system recommends the advertisement putting scenario as follows: stay up, eat chafing dish, greasy. During work, referring to fig. 3, after image information and voice information in the flow main platform are collected, relevant information is transmitted to the recognition module; the analysis module obtains characteristic information through the analysis of the image and the voice; and sends the relevant information to a processing module at the back end. Meanwhile, language information is obtained according to the audio content in the flow main platform, and the related information is sent to the processing module. And after receiving the relevant information from the identification module, the processing module classifies according to the information and analyzes the corresponding scene. Then the processing module selects the advertisement content aiming at the current advertisement audience according to the situation, the internal intelligent sorting algorithm and the priority level, and carries out instant pushing and playing.
The above description is only a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention, and all modifications and equivalents of the present invention, which are made by the contents of the present specification and the accompanying drawings, or directly/indirectly applied to other related technical fields, are included in the scope of the present invention.
Claims (6)
1. The method for delivering the scene flow advertisement is characterized by comprising the following steps of:
s1: inputting keywords for advertisement putting into a cloud by a brand party, and intelligently recommending relevant scenes by the system through the selected keywords;
s2: acquiring and identifying image scene information and voice scene information in a video played by a flow main platform in real time;
s3: analyzing image scene information and voice scene information in a video played by a flow main platform to obtain a first signal, wherein the first signal represents cloud information corresponding to a recognized result;
s4: and when the video played by the flow main platform appears in a scene selected by a brand party, automatically triggering and loading the corresponding advertisement content into the video corresponding to the flow main platform and putting the advertisement content.
2. The method of contextual flow advertising according to claim 1, wherein the method further comprises:
receiving a first signal; the first signal represents the relevance of the selected advertisement content, the playing sequence of each advertisement is arranged according to the relevance of the advertisement content, and the advertisement is released according to the playing sequence.
3. The method of claim 1, wherein in S4, the delivering mode selects different creative styles of the advertisement.
4. The method of contextual streaming advertisement delivery according to claim 1, wherein in S1, the context of the selected advertisement delivery includes context information of brand-side manual selection and/or platform artificial intelligence recommended delivery.
5. Scene flows advertisement putting platform, its characterized in that includes:
a flow main platform: used for putting advertisements;
an input module: inputting advertisement putting keywords selected by a brand party;
a scene module: recommending related scenes according to the keywords selected by the brand party;
an identification module: identifying audio and video streams in a main flow platform;
an analysis module: analyzing scene information in a video played by a flow main platform;
a processing module: according to the analyzed corresponding scenes, the scenes are sent to a cloud terminal through a data receiving and sending module: obtaining feedback advertisement content matched with the scene from the cloud; intelligently sequencing the advertisement contents according to an internal intelligent sequencing algorithm and priority;
a data receiving and transmitting module: the system comprises a processing module, a cloud terminal and a cloud terminal, wherein the processing module is used for communication connection between the processing module and the cloud terminal;
a display module: and the advertisement content ordered by the processing module is output to a traffic main platform.
6. The contextual flow advertising platform of claim 5, further comprising:
the trigger module is used for judging whether the analyzed scene meets the advertisement putting preset scene selected by the brand party or not; the preset situation meets the triggering condition for inserting the advertisement;
and when the analyzed scene meets the preset scene, acquiring the corresponding advertisement push.
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Cited By (1)
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| CN113763046A (en) * | 2021-09-07 | 2021-12-07 | 四川易海天科技有限公司 | Mobile internet vehicle-mounted intelligent delivery system based on big data analysis |
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Effective date of registration: 20220402 Address after: Unit 02A, room 2801, 16 Zhujiang East Road, Tianhe District, Guangzhou, Guangdong 510000 (office only) Applicant after: Guangzhou yunzhidachuang Technology Co.,Ltd. Address before: 511400 room 702, block 1, No.2, yuxiuyuan, Guangming North Road, Panyu District, Guangzhou City, Guangdong Province Applicant before: Du Daliang |
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Application publication date: 20210618 |