CN109474846A - Video ads playback method, device, equipment and computer-readable medium - Google Patents
Video ads playback method, device, equipment and computer-readable medium Download PDFInfo
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- CN109474846A CN109474846A CN201811493736.1A CN201811493736A CN109474846A CN 109474846 A CN109474846 A CN 109474846A CN 201811493736 A CN201811493736 A CN 201811493736A CN 109474846 A CN109474846 A CN 109474846A
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- Prior art keywords
- video
- advertisement
- hot spot
- currently playing
- mark
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The present invention proposes a kind of video ads playback method, device, equipment and computer storage medium, which comprises obtains the identification information of currently playing video；Advertisement is sent to server-side and marks acquisition request, and the advertisement mark acquisition request includes the identification information of the currently playing video；Receive the corresponding advertisement mark of each hot spot article that the currently playing video that the server-side returns includes；The corresponding advertisement mark of each hot spot article is shown in the currently playing video.The embodiment of the present invention can carry out the mark of advertising information by being directed to hot spot article in video display process, to keep the displaying of advertisement more targeted, and avoid influencing viewing of the user to the video of broadcasting.
Description
Technical field
The present invention relates to Internet technical field more particularly to a kind of video ads playback methods and device, equipment and meter
Calculation machine readable medium.
Background technique
With the development of internet technology, web page browsing video increasingly becomes a part critically important in people's life.
User will often wait the advertisement inserted before video to finish during watching video could continue to browse video.Some videos
Advertisement is even inserted into playing process, user experience is very bad.
Summary of the invention
The embodiment of the present invention provides a kind of video ads playback method, device, equipment and computer-readable medium, to solve
Or alleviate one or more technical problems in the prior art.
In a first aspect, the embodiment of the invention provides a kind of video ads playback methods, comprising:
Obtain the identification information of currently playing video；
Advertisement is sent to server-side and marks acquisition request, and the advertisement mark acquisition request includes the currently playing view
The identification information of frequency；
Receive the corresponding advertisement mark of each hot spot article that the currently playing video that the server-side returns includes；
The corresponding advertisement mark of each hot spot article is shown in the currently playing video.
In one embodiment, described to show that each hot spot article is corresponding wide in the currently playing video
Accuse mark, comprising:
Obtain the display location for including in each hot spot article corresponding advertisement mark, display form, show content and
Show at least one in the time；
The corresponding advertisement mark of each hot spot article is shown within the play area of the currently playing video.
In one embodiment, this method further include:
Advertisement video acquisition request is sent to the server-side, the advertisement video acquisition request includes described currently playing
Video identification information；
Receive the advertisement video corresponding with the currently playing video that the server-side returns；
The advertisement video and the currently playing video show with screen.
It is in one embodiment, described to carry out the advertisement video with screen displaying with the currently playing video,
Include:
Detect the play time of the currently playing video；
When the play time of the currently playing video reaches the play time of the advertisement video, described current
The advertisement video is shown with screen in the view screen of the video of broadcasting.
Second aspect, the embodiment of the invention provides a kind of video ads playback methods, comprising:
The advertising information of hot spot article is labeled；
It receives the advertisement from client and marks acquisition request, the advertisement mark acquisition request includes that the client is worked as
The identification information of the video of preceding broadcasting；
According to the identification information of the currently playing video, each hot spot object that the currently playing video includes is searched
The corresponding advertisement mark of product；
The corresponding advertisement mark of each hot spot article is sent to the client, in the described current of the client
The corresponding advertisement mark of each hot spot article is shown in the video of broadcasting.
In one embodiment, the advertising information to hot spot article, which is labeled, includes:
Each hot spot article that video bag to be processed includes is labeled, the corresponding advertisements of each hot spot article are generated
Note；
Establish the identification information of the video to be processed and the advertisements of each hot spot article that the video to be processed includes
The corresponding relationship of note.
In one embodiment, described that each hot spot article that video bag to be processed includes is labeled, it generates each described
The corresponding advertisement mark of hot spot article, comprising:
Identify the position coordinates of each hot spot article occurred in the video to be processed；
Using the position coordinates of each hot spot article occurred in the video to be processed, each hot spot article is generated
Corresponding advertisement mark, include in the corresponding advertisement mark of each hot spot article display location, display form, show content and
Show at least one in the time.
In one embodiment, this method further include:
Establish the corresponding relationship of the identification information of each advertisement video and the video to be processed；
The broadcast start time and playing duration of each advertisement video are set.
The third aspect, the embodiment of the invention provides a kind of video ads playing devices, comprising:
Module is obtained, for obtaining the identification information of currently playing video；
Request module marks acquisition request for sending advertisement to server-side, and the advertisement mark acquisition request includes institute
State the identification information of currently playing video；
Receiving module, each hot spot article pair for including for receiving the currently playing video that the server-side returns
The advertisement mark answered；
Display module, for showing the corresponding advertisement mark of each hot spot article in the currently playing video.
In one embodiment, the display module includes:
Analyzing sub-module, for obtaining the display location for including in the corresponding advertisement mark of each hot spot article, showing
Form shows content and shows at least one in the time；
Submodule is shown, for showing each hot spot article pair within the play area of the currently playing video
The advertisement mark answered.
In one embodiment, the device further include:
Video request module, for sending advertisement video acquisition request to the server-side, the advertisement video acquisition is asked
Seek the identification information including the currently playing video；
Video reception module, advertisement corresponding with the currently playing video view returned for receiving the server-side
Frequently；
With screen display module, for the advertisement video and the currently playing video show with screen.
In one embodiment, described to include: with screen display module
Detection sub-module, for detecting the play time of the currently playing video；
Submodule is shown with screen, reaches broadcasting for the advertisement video for the play time when the currently playing video
When putting the time, the advertisement video is shown with screen in the view screen of the currently playing video.
Fourth aspect, the embodiment of the present invention provide a kind of video ads playing device, comprising:
Labeling module is labeled for the advertising information to hot spot article；
Receiving module marks acquisition request for receiving the advertisement from client, and the advertisement marks acquisition request packet
Include the identification information of the currently playing video of the client；
Searching module searches the currently playing video for the identification information according to the currently playing video
Including each hot spot article corresponding advertisement mark；
Sending module, for sending the corresponding advertisement mark of each hot spot article to the client, in the visitor
The corresponding advertisement mark of each hot spot article is shown in the currently playing video at family end.
In one embodiment, the labeling module includes:
Mark generates submodule, for being labeled to each hot spot article that video bag to be processed includes, generates each heat
The corresponding advertisement mark of point article；
Relationship setting up submodule, identification information and the video to be processed for establishing the video to be processed include
The corresponding relationship of the advertisement mark of each hot spot article.
In one embodiment, the mark generation submodule includes:
Recognition unit, the position coordinates of each hot spot article occurred in the video to be processed for identification；
Generation unit is generated for the position coordinates using each hot spot article occurred in the video to be processed
The corresponding advertisement mark of each hot spot article includes display location in the corresponding advertisement mark of each hot spot article, shows
Form shows content and shows at least one in the time.
In one embodiment, the device further include:
Relationship establishes module, the corresponding relationship of the identification information for establishing each advertisement video and the video to be processed；
Video setup module, for the broadcast start time and playing duration of each advertisement video to be arranged.
5th aspect, the embodiment of the present invention provide a kind of video ads playback equipment, and the equipment includes:
One or more processors；
Storage device, for storing one or more programs；
When one or more of programs are executed by one or more of processors, so that one or more of places
Reason device realizes video ads playback method described in above-mentioned first aspect or second aspect.
It is described to deposit including processor and memory in the structure of video ads playback equipment in a possible design
Reservoir supports video ads playback equipment to execute video ads playback method in above-mentioned first aspect or second aspect for storing
Program, the processor is configured to for executing the program stored in the memory.The video ads playback equipment
It can also include communication interface, for video ads playback equipment and other equipment or communication.
6th aspect, the embodiment of the invention provides a kind of computer-readable mediums, play dress for storing video ads
Set computer software instructions used comprising for executing the video ads playback method of above-mentioned first aspect or second aspect
Related program.
In a kind of above-mentioned scheme, the embodiment of the present invention can by video display process be directed to hot spot article into
The mark of row advertising information to keep the displaying of advertisement more targeted, and avoids influencing user to the video of broadcasting
Viewing.
In above-mentioned another scheme, the embodiment of the present invention user can be watched to video and advertisement video is carried out with screen
It shows, so as to facilitate user to watch video uninterruptedly, on the one hand can increase the dispensing of advertisement, it on the other hand can be with
Reduce influence of the advertisement to user browsing experience.
Above-mentioned general introduction is merely to illustrate that the purpose of book, it is not intended to be limited in any way.Except foregoing description
Schematical aspect, except embodiment and feature, by reference to attached drawing and the following detailed description, the present invention is further
Aspect, embodiment and feature, which will be, to be readily apparent that.
Detailed description of the invention
In the accompanying drawings, unless specified otherwise herein, otherwise indicate the same or similar through the identical appended drawing reference of multiple attached drawings
Component or element.What these attached drawings were not necessarily to scale.It should be understood that these attached drawings depict only according to the present invention
Disclosed some embodiments, and should not serve to limit the scope of the present invention.
Fig. 1 is the flow chart of the video ads playback method of one embodiment of the invention；
Fig. 2 is the specific flow chart of the step S140 of one embodiment of the invention；
Fig. 3 is that the advertisement of the hot spot article of one embodiment of the invention marks schematic diagram；
Fig. 4 is the flow chart of the video ads playback method of one embodiment of the invention；
Fig. 5 is the specific flow chart of the step S230 of one embodiment of the invention；
Fig. 6 is a kind of schematic diagram shown with screen of one embodiment of the invention；
Fig. 7 is the flow chart of the video ads playback method of one embodiment of the invention；
Fig. 8 is the specific flow chart of the step S310 of one embodiment of the invention；
Fig. 9 is the specific flow chart of the step S311 of one embodiment of the invention；
Figure 10 is the advertisement video play method flow chart of one embodiment of the invention；
Figure 11 is the connection block diagram of the video ads playing device of one embodiment of the invention；
Figure 12 is the connection block diagram of the display module 140 of one embodiment of the invention；
Figure 13 is the connection block diagram of the video ads playing device of one embodiment of the invention；
Figure 14 is the connection block diagram of the same screen display module 230 of one embodiment of the invention；
Figure 15 is the connection block diagram of the video ads playing device of one embodiment of the invention；
Figure 16 is the connection block diagram of the labeling module of one embodiment of the invention；
Figure 17 is that the mark of one embodiment of the invention generates the connection block diagram of submodule；
Figure 18 is the connection block diagram of the video ads playing device of one embodiment of the invention；
Figure 19 is the schematic diagram of the whole implementation of the video ads playback method of one embodiment of the invention
Figure 20 is the video ads playback equipment block diagram of another embodiment of the present invention.
Specific embodiment
Hereinafter, certain exemplary embodiments are simply just described.As one skilled in the art will recognize that
Like that, without departing from the spirit or scope of the present invention, described embodiment can be modified by various different modes.
Therefore, attached drawing and description are considered essentially illustrative rather than restrictive.The embodiment of the present invention mainly provides one kind
The method and device that logical video ads play is described by the expansion that following embodiment carries out technical solution separately below.
The present invention provides a kind of video ads playing method and device, the videos of the embodiment of the present invention described in detail below
The specific process flow and principle of advertisement broadcast method and device.
As shown in Figure 1, its flow chart for the video ads playback method of the embodiment of the present invention.In one embodiment,
The video ads playback method application of the embodiment of the present invention in the client, may comprise steps of:
S110: the identification information of currently playing video is obtained.
In one embodiment, the view being currently played can be obtained by the player or player plug-in of client
The identification information of frequency.The identification information may include: the time of broadcasting, the width of broadcast interface and height, the progress of broadcasting,
Title, number of video of video etc..
S120: sending advertisement to server-side and mark acquisition request, and advertisement mark acquisition request includes described currently broadcasting
The identification information for the video put.
In one embodiment, when playing video in client, advertisement is sent to server-side and marks acquisition request, with
Advertisement is inserted into currently playing video.
S130: the corresponding advertisement of each hot spot article that the currently playing video that the server-side returns includes is received
Mark.
After receiving the advertisement mark data information of each hot spot article of server-side return, the advertisement received is marked
Information parsed, acquisition include: the typonym of hot spot article, the display location of advertisement mark, display form, in displaying
Hold and show the time etc..
S140: the corresponding advertisement mark of each hot spot article is shown in the currently playing video.
In one embodiment, as shown in Fig. 2, showing that each hot spot article is corresponding wide in the step S140
When accusing mark, may include:
S141: the display location for including in the corresponding advertisement mark of each hot spot article, display form are obtained, in displaying
Hold and show at least one in the time.
In one embodiment, the hot spot article may include the article that occurs in the video played, such as beverage,
Clothes, furniture etc..The display location can be set near the position coordinates of hot spot article.The display form may include
Annotate frame etc..The displaying content may include the title of hot spot article, producer etc..The displaying time may include advertisement batch
Note at the time of start to occur in video, appearance total time length, at the time of disappear etc., such as can start in video playing
The 10th second in start to show, show it is for 1 seconds.
S142: the corresponding advertisements of each hot spot article are shown within the play area of the currently playing video
Note.
As shown in figure 3, it marks schematic diagram for the advertisement of the hot spot article of the embodiment of the present invention.As shown in Figure 3,
Entitled " the HI room-mate " of the video of broadcasting, the hot spot article shown in current video are " Coca-Cola ", advertisement mark
Display form is to carry out annotation displaying in the upper right side of hot spot article by the way of " box annotation ".
As shown in figure 4, in another embodiment, the advertisement broadcast method can also obtain advertisement view to server-side
Frequently, and in the client show with screen with video being played on, specific step may include:
S210: Xiang Suoshu server-side sends advertisement video acquisition request, and the advertisement video acquisition request includes described works as
The identification information of the video of preceding broadcasting.
In one embodiment, in one embodiment, it when playing video in client, is sent to server-side wide
Video acquisition request is accused, to carry out the broadcasting of advertisement video.
S220: the advertisement video corresponding with the currently playing video that the server-side returns is received.
After the advertisement video data for receiving server-side return, received data are parsed, the advertisement video
It include: advertisement video, the time point of video playing, video playing duration etc..
S230: the advertisement video and the currently playing video show with screen.
As shown in figure 5, in one embodiment, in the step S230 by the advertisement video with it is described currently playing
Video carry out with screen show, comprising:
S231: the play time of the detection currently playing video.
S232: when the play time of the currently playing video reaches the play time of the advertisement video, in institute
It states in the view screen of currently playing video and shows the advertisement video with screen.
For example, it is assumed that the time that current video plays has started 1 minute, just reach the time point of advertisement video broadcasting,
Advertisement video can then be played out in the other positions in currently playing region at this time, such as under currently playing region
Side.As shown in fig. 6, a kind of its schematic diagram shown with screen for the embodiment of the present invention.As shown in Figure 6, currently playing view
Frequency is " documentary film: Qingdao ", and when being played to a certain progress, the advertisement video received is shown with screen.If mobile phone is perpendicular at this time
When screen, then the play area of advertisement video can be arranged under the play area of currently playing video.If hand at this time
When machine transverse screen and full screen display, then the broadcasting of advertisement video can be carried out in the upper right corner of the play area of current video.
As shown in fig. 7, a kind of video ads playback method may include: when applying in server end
S310: the advertising information of hot spot article is labeled.
It can be with as shown in figure 8, in one embodiment, when the advertising information of the step S310 acceptance of the bid heat injection point article
Include:
S311: being labeled each hot spot article that video bag to be processed includes, and it is corresponding wide to generate each hot spot article
Accuse mark.As shown in figure 9, may include: when being labeled to hot spot article
S311a: the position coordinates of each hot spot article occurred in the identification video to be processed.
In one embodiment, image recognition technology can be used, it is wide by there is its hot spot in video next every frame
Accuse the mark that the coordinate information of picture position is automated.The form of expression of the position coordinates can be with are as follows: (apart from left end position
It sets, apart from apical position).
S311b: using the position coordinates of each hot spot article occurred in the video to be processed, each heat is generated
Point article corresponding advertisement mark includes display location, display form, displaying in the corresponding advertisement mark of each hot spot article
At least one of in content and displaying time.
For example, after supplementing in the advertisement markup information of hot spot article, shown markup information can be with are as follows: { advertisement type: heat
Point, resource address: picture URL, official documents and correspondence description: the official documents and correspondence of advertisement, play start time: the 0th second, hot spot coordinates: [(distance was left
End position 1, apart from apical position 1), (apart from left position 2, apart from apical position 2) ... ..., (apart from left position N, distance
Apical position N)] }, one frame video of every transformation in this way replaces a new coordinate.
Each hot spot article that S312: establishing the identification information of the video to be processed and the video to be processed includes it is wide
Accuse the corresponding relationship of mark.For example, accordingly being saved while the advertisement mark for saving each hot spot article that video A includes
The identification informations such as title, the number of video A.
S320: it receives the advertisement from client and marks acquisition request, the advertisement mark acquisition request includes the visitor
The identification information of the currently playing video in family end.
S330: according to the identification information of the currently playing video, the lookup currently playing video includes each
The corresponding advertisement mark of hot spot article.
In the advertisement mark of several videos saved in the server, include according to the advertisement mark acquisition request received
The identification information of video is searched.For example, if receive video identification information be " 000111 ", can search including
The advertisement of " 000111 " this identification information marks.
In one embodiment, the corresponding relationship marked according to the advertisement of the identification information and hot spot article received,
Obtain the advertisement mark of all kinds of hot spot articles of currently playing video.
S340: Xiang Suoshu client sends the corresponding advertisement mark of each hot spot article, in the institute of the client
It states and shows the corresponding advertisement mark of each hot spot article in currently playing video.
As shown in Figure 10, in one embodiment, the advertisement video play method is labeled also directed to advertisement video,
May include:
S350: the corresponding relationship of the identification information of each advertisement video and the video to be processed is established.
S360: the broadcast start time and playing duration of each advertisement video of setting.
In the server, the corresponding advertisement video of several videos can be stored in advance.And it is possible to which it is wide to preset these
Broadcast start time and the playing duration etc. for accusing video play relevant information.
For example, the broadcasting relevant information of advertisement video may include: advertisement type: common, resource address: picture URL,
Official documents and correspondence description: the official documents and correspondence of advertisement, play start time: the 0th second, playing duration: natural duration }.It is sent when receiving client
Advertisement video acquisition request when, will include these play relevant informations advertisement videos be back in client.Client
After receiving advertisement video, which can be played according to broadcasting relevant information therein.
In a kind of above-mentioned scheme, the embodiment of the present invention can by video display process be directed to hot spot article into
The mark of row advertising information to keep the displaying of advertisement more targeted, and avoids influencing user to the video of broadcasting
Viewing.
In above-mentioned another scheme, the embodiment of the present invention user can be watched to video and advertisement video is carried out with screen
It shows, so as to facilitate user to watch video uninterruptedly, on the one hand can increase the dispensing of advertisement, it on the other hand can be with
Reduce influence of the advertisement to user browsing experience.
As shown in figure 11, in one embodiment, the present invention also provides a kind of video ads playing devices, comprising:
Module 110 is obtained, for obtaining the identification information of currently playing video.
Request module 120 marks acquisition request for sending advertisement to server-side, and the advertisement mark acquisition request includes
The identification information of the currently playing video.
Receiving module 130, each hot spot object for including for receiving the currently playing video that the server-side returns
The corresponding advertisement mark of product.
Display module 140, for showing the corresponding advertisements of each hot spot article in the currently playing video
Note.
As shown in figure 12, the display module 140 includes:
Analyzing sub-module 141, for obtaining the display location for including in the corresponding advertisement mark of each hot spot article, exhibition
Show form, show content and shows at least one in the time.
Submodule 142 is shown, for showing each hot spot object within the play area of the currently playing video
The corresponding advertisement mark of product.
As described in Figure 13, the advertisement video playing device further include:
Video request module 210, for sending advertisement video acquisition request to the server-side, the advertisement video is obtained
Request includes the identification information of the currently playing video.
Video reception module 220, for receiving the corresponding with the currently playing video wide of the server-side return
Accuse video.
With screen display module 230, for the advertisement video and the currently playing video show with screen.
As shown in figure 14, described to include: with screen display module 230
Detection sub-module 231, for detecting the play time of the currently playing video；
Submodule 232 is shown with screen, reaches the advertisement video for the play time when the currently playing video
Play time when, show the advertisement video with screen in the view screen of the currently playing video.
As shown in figure 15, in another embodiment, the present invention also provides a kind of video ads playing devices, comprising:
Labeling module 310 is labeled for the advertising information to hot spot article.
Receiving module 320 marks acquisition request for receiving the advertisement from client, and the advertisement marks acquisition request
Identification information including the currently playing video of the client.
Searching module 330 searches the currently playing view for the identification information according to the currently playing video
The corresponding advertisement mark of each hot spot article that frequency includes.
Sending module 340, for sending the corresponding advertisement mark of each hot spot article to the client, described
The corresponding advertisement mark of each hot spot article is shown in the currently playing video of client.
As shown in figure 16, the labeling module 310 includes:
Mark generates submodule 311, for being labeled to each hot spot article that video bag to be processed includes, generates each described
The corresponding advertisement mark of hot spot article.
Relationship setting up submodule 312, for establish the video to be processed identification information and the video bag to be processed
The corresponding relationship of the advertisement mark of each hot spot article included.
As shown in figure 17, the mark generation submodule 311 includes:
Recognition unit 311a, the position coordinates of each hot spot article occurred in the video to be processed for identification；
Generation unit 311b, for the position coordinates using each hot spot article occurred in the video to be processed,
Generate each hot spot article corresponding advertisement mark, include in the corresponding advertisement mark of each hot spot article display location,
Display form shows content and shows at least one in the time.
As shown in figure 18, the video ads playing device further include:
Relationship establishes module 350, and for establishing, each advertisement video is corresponding with the identification information of the video to be processed to be closed
System；
Video setup module 360, for the broadcast start time and playing duration of each advertisement video to be arranged.
It as shown in figure 19, is the schematic diagram of the whole implementation of the video ads playback method of the embodiment of the present invention.Firstly,
The video for needing to mark is received in server-side and advertisement material carries out video labeling.Wherein, when needing to the hot spot in video
When article is labeled, it is also necessary to assist in identifying to the content of video, to facilitate the position coordinates of determining hot spot article, most end form
At labeled data.
Then, the video data played is received in client and play out.Then, to server end request data, by
Labeled data is returned to client by server end.Client first parses the content of mark, obtains advertisement video and hot spot
Goods advertisement.Finally, again by ad content management module respectively to the advertisement of the advertisement video of acquisition and hot spot article mark into
Row rendering display.
The video ads playing device of the present embodiment and the principle of video ads playback method of above-described embodiment are similar, therefore
It repeats no more.
In another embodiment, the present invention also provides a kind of video ads playback equipments, as shown in figure 20, the equipment packet
Include: memory 510 and processor 520 are stored with the computer program that can be run on processor 520 in memory 510.It is described
Processor 520 realizes the video ads playback method in above-described embodiment when executing the computer program.The memory 510
Quantity with processor 520 can be one or more.
The equipment further include:
Communication interface 530 carries out data interaction for being communicated with external device.
Memory 510 may include high speed RAM memory, it is also possible to further include nonvolatile memory (non-
Volatile memory), a for example, at least magnetic disk storage.
If memory 510, processor 520 and the independent realization of communication interface 530, memory 510,520 and of processor
Communication interface 530 can be connected with each other by bus and complete mutual communication.The bus can be Industry Standard Architecture
Structure (ISA, Industry Standard Architecture) bus, external equipment interconnection (PCI, Peripheral
Component) bus or extended industry-standard architecture (EISA, Extended Industry Standard
Component) bus etc..The bus can be divided into address bus, data/address bus, control bus etc..For convenient for expression, Figure 20
In only indicated with a thick line, it is not intended that an only bus or a type of bus.
Optionally, in specific implementation, if memory 510, processor 520 and communication interface 530 are integrated in one piece of core
On piece, then memory 510, processor 520 and communication interface 530 can complete mutual communication by internal interface.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means specific features, structure, material or spy described in conjunction with this embodiment or example
Point is included at least one embodiment or example of the invention.Moreover, particular features, structures, materials, or characteristics described
It may be combined in any suitable manner in any one or more of the embodiments or examples.In addition, without conflicting with each other, this
The technical staff in field can be by the spy of different embodiments or examples described in this specification and different embodiments or examples
Sign is combined.
In addition, term " first ", " second " are used for descriptive purposes only and cannot be understood as indicating or suggesting relative importance
Or implicitly indicate the quantity of indicated technical characteristic." first " is defined as a result, the feature of " second " can be expressed or hidden
It include at least one this feature containing ground.In the description of the present invention, the meaning of " plurality " is two or more, unless otherwise
Clear specific restriction.
Any process described otherwise above or method description are construed as in flow chart or herein, and expression includes
It is one or more for realizing specific logical function or process the step of executable instruction code module, segment or portion
Point, and the range of the preferred embodiment of the present invention includes other realization, wherein can not press shown or discussed suitable
Sequence, including according to related function by it is basic simultaneously in the way of or in the opposite order, Lai Zhihang function, this should be of the invention
Embodiment person of ordinary skill in the field understood.
Expression or logic and/or step described otherwise above herein in flow charts, for example, being considered use
In the order list for the executable instruction for realizing logic function, may be embodied in any computer-readable medium, for
Instruction execution system, device or equipment (such as computer based system, including the system of processor or other can be held from instruction
The instruction fetch of row system, device or equipment and the system executed instruction) it uses, or combine these instruction execution systems, device or set
It is standby and use.For the purpose of this specification, " computer-readable medium ", which can be, any may include, stores, communicates, propagates or pass
Defeated program is for instruction execution system, device or equipment or the dress used in conjunction with these instruction execution systems, device or equipment
It sets.
Computer-readable medium described in the embodiment of the present invention can be computer-readable signal media or computer can
Read storage medium either the two any combination.The more specific example of computer readable storage medium is at least (non-poor
Property list to the greatest extent) include the following: there is the electrical connection section (electronic device) of one or more wirings, portable computer diskette box (magnetic
Device), random access memory (RAM), read-only memory (ROM), erasable edit read-only storage (EPROM or flash
Memory), fiber device and portable read-only memory (CDROM).In addition, computer readable storage medium even can be with
It is the paper or other suitable media that can print described program on it, because can be for example by paper or the progress of other media
Optical scanner is then edited, interpreted or is handled when necessary with other suitable methods and is described electronically to obtain
Program is then stored in computer storage.
In embodiments of the present invention, computer-readable signal media may include in a base band or as carrier wave a part
The data-signal of propagation, wherein carrying computer-readable program code.The data-signal of this propagation can use a variety of
Form, including but not limited to electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media is also
It can be any computer-readable medium other than computer readable storage medium, which can send, pass
It broadcasts or transmits for instruction execution system, input method or device use or program in connection.Computer can
The program code for reading to include on medium can transmit with any suitable medium, including but not limited to: wirelessly, electric wire, optical cable, penetrate
Frequently (Radio Frequency, RF) etc. or above-mentioned any appropriate combination.
It should be appreciated that each section of the invention can be realized with hardware, software, firmware or their combination.Above-mentioned
In embodiment, software that multiple steps or method can be executed in memory and by suitable instruction execution system with storage
Or firmware is realized.It, and in another embodiment, can be under well known in the art for example, if realized with hardware
Any one of column technology or their combination are realized: having a logic gates for realizing logic function to data-signal
Discrete logic, with suitable combinational logic gate circuit specific integrated circuit, programmable gate array (PGA), scene
Programmable gate array (FPGA) etc..
Those skilled in the art are understood that realize all or part of step that above-described embodiment method carries
It suddenly is that relevant hardware can be instructed to complete by program, the program can store in a kind of computer-readable storage medium
In matter, which when being executed, includes the steps that one or a combination set of embodiment of the method.
It, can also be in addition, each functional unit in each embodiment of the present invention can integrate in a processing module
It is that each unit physically exists alone, can also be integrated in two or more units in a module.Above-mentioned integrated mould
Block both can take the form of hardware realization, can also be realized in the form of software function module.The integrated module is such as
Fruit is realized and when sold or used as an independent product in the form of software function module, also can store in a computer
In readable storage medium storing program for executing.The storage medium can be read-only memory, disk or CD etc..
The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any
Those familiar with the art in the technical scope disclosed by the present invention, can readily occur in its various change or replacement,
These should be covered by the protection scope of the present invention.Therefore, protection scope of the present invention should be with the guarantor of the claim
It protects subject to range.
Claims (18)
1. a kind of video ads playback method characterized by comprising
Obtain the identification information of currently playing video；
Advertisement is sent to server-side and marks acquisition request, and the advertisement mark acquisition request includes the currently playing video
Identification information；
Receive the corresponding advertisement mark of each hot spot article that the currently playing video that the server-side returns includes；
The corresponding advertisement mark of each hot spot article is shown in the currently playing video.
2. the method according to claim 1, wherein it is described shown in the currently playing video it is each described
The corresponding advertisement mark of hot spot article, comprising:
It obtains the display location for including in the corresponding advertisement mark of each hot spot article, display form, show content and displaying
At least one of in time；
The corresponding advertisement mark of each hot spot article is shown within the play area of the currently playing video.
3. the method according to claim 1, wherein this method further include:
Advertisement video acquisition request is sent to the server-side, the advertisement video acquisition request includes the currently playing view
The identification information of frequency；
Receive the advertisement video corresponding with the currently playing video that the server-side returns；
The advertisement video and the currently playing video show with screen.
4. according to the method described in claim 3, it is characterized in that, described by the advertisement video and the currently playing view
Frequency show with screen, comprising:
Detect the play time of the currently playing video；
When the play time of the currently playing video reaches the play time of the advertisement video, described currently playing
Video view screen in screen show the advertisement video.
5. a kind of video ads playback method characterized by comprising
The advertising information of hot spot article is labeled；
It receives the advertisement from client and marks acquisition request, the advertisement mark acquisition request includes that the client is currently broadcast
The identification information for the video put；
According to the identification information of the currently playing video, each hot spot article pair that the currently playing video includes is searched
The advertisement mark answered；
The corresponding advertisement mark of each hot spot article is sent to the client, in the described currently playing of the client
Video in show each hot spot article corresponding advertisement mark.
6. according to the method described in claim 5, it is characterized in that, the advertising information to hot spot article is labeled packet
It includes:
Each hot spot article that video bag to be processed includes is labeled, the corresponding advertisement mark of each hot spot article is generated；
It establishes the identification information of the video to be processed and the advertisement of each hot spot article that the video to be processed includes marks
Corresponding relationship.
7. according to the method described in claim 6, it is characterized in that, each hot spot article included to video bag to be processed carries out
Mark generates the corresponding advertisement mark of each hot spot article, comprising:
Identify the position coordinates of each hot spot article occurred in the video to be processed；
Using the position coordinates of each hot spot article occurred in the video to be processed, it is corresponding to generate each hot spot article
Advertisement mark, include display location in the corresponding advertisement mark of each hot spot article, display form, show content and displaying
At least one of in time.
8. according to the method described in claim 5, it is characterized in that, this method further include:
Establish the corresponding relationship of the identification information of each advertisement video and the video to be processed；
The broadcast start time and playing duration of each advertisement video are set.
9. a kind of video ads playing device characterized by comprising
Module is obtained, for obtaining the identification information of currently playing video；
Request module marks acquisition request for sending advertisement to server-side, and the advertisement mark acquisition request includes described works as
The identification information of the video of preceding broadcasting；
Receiving module, it is corresponding for receiving each hot spot article that the currently playing video that the server-side returns includes
Advertisement mark；
Display module, for showing the corresponding advertisement mark of each hot spot article in the currently playing video.
10. device according to claim 9, which is characterized in that the display module includes:
Analyzing sub-module, for obtain the display location for including in each hot spot article corresponding advertisement mark, display form,
It shows content and shows at least one in the time；
Submodule is shown, for showing that each hot spot article is corresponding within the play area of the currently playing video
Advertisement mark.
11. device according to claim 9, which is characterized in that the device further include:
Video request module, for sending advertisement video acquisition request, the advertisement video acquisition request packet to the server-side
Include the identification information of the currently playing video；
Video reception module, the advertisement video corresponding with the currently playing video returned for receiving the server-side；
With screen display module, for the advertisement video and the currently playing video show with screen.
12. device according to claim 11, which is characterized in that described to include: with screen display module
Detection sub-module, for detecting the play time of the currently playing video；
Submodule is shown with screen, for when the play time of the currently playing video reaches the broadcasting of the advertisement video
Between when, show the advertisement video with screen in the view screen of the currently playing video.
13. a kind of video ads playing device characterized by comprising
Labeling module is labeled for the advertising information to hot spot article；
Receiving module marks acquisition request for receiving the advertisement from client, and the advertisement mark acquisition request includes institute
State the identification information of the currently playing video of client；
Searching module, for the identification information according to the currently playing video, searching the currently playing video includes
Each hot spot article corresponding advertisement mark；
Sending module, for sending the corresponding advertisement mark of each hot spot article to the client, in the client
The currently playing video in show each hot spot article corresponding advertisement mark.
14. device according to claim 13, which is characterized in that the labeling module includes:
Mark generates submodule, for being labeled to each hot spot article that video bag to be processed includes, generates each hot spot object
The corresponding advertisement mark of product；
Relationship setting up submodule, each heat that the identification information for establishing the video to be processed includes with the video to be processed
The corresponding relationship of the advertisement mark of point article.
15. device according to claim 14, which is characterized in that the mark generates submodule and includes:
Recognition unit, the position coordinates of each hot spot article occurred in the video to be processed for identification；
Generation unit generates each institute for the position coordinates using each hot spot article occurred in the video to be processed
State hot spot article corresponding advertisement mark, include in the corresponding advertisement mark of each hot spot article display location, display form,
It shows content and shows at least one in the time.
16. device according to claim 13, which is characterized in that the device further include:
Relationship establishes module, the corresponding relationship of the identification information for establishing each advertisement video and the video to be processed；
Video setup module, for the broadcast start time and playing duration of each advertisement video to be arranged.
17. a kind of video ads playback equipment, which is characterized in that the equipment includes:
One or more processors；
Storage device, for storing one or more programs；
When one or more of programs are executed by one or more of processors, so that one or more of processors
Realize such as video ads playback method described in any one of claims 1-8.
18. a kind of computer-readable medium, is stored with computer program, which is characterized in that when the program is executed by processor
Realize such as video ads playback method described in any one of claims 1-8.
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| CN111667313A (en) * | 2020-06-08 | 2020-09-15 | 上海极链网络科技有限公司 | Advertisement display method and device, client device and storage medium |
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| CN114971729A (en) * | 2022-06-01 | 2022-08-30 | 北京字跳网络技术有限公司 | Advertisement style adjusting method, device, equipment and storage medium |
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