CN105979285A - Advertisement barrage display method, advertisement barrage display device and terminal - Google Patents
Advertisement barrage display method, advertisement barrage display device and terminal Download PDFInfo
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- CN105979285A CN105979285A CN201610482801.5A CN201610482801A CN105979285A CN 105979285 A CN105979285 A CN 105979285A CN 201610482801 A CN201610482801 A CN 201610482801A CN 105979285 A CN105979285 A CN 105979285A
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- 238000002372 labelling Methods 0.000 claims description 49
- 238000012856 packing Methods 0.000 claims description 17
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- 230000008929 regeneration Effects 0.000 description 2
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- 230000009286 beneficial effect Effects 0.000 description 1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/454—Content or additional data filtering, e.g. blocking advertisements
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
- H04N21/2343—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
- H04N21/234336—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements by media transcoding, e.g. video is transformed into a slideshow of still pictures or audio is converted into text
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
- H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/252—Processing of multiple end-users' preferences to derive collaborative data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/488—Data services, e.g. news ticker
- H04N21/4884—Data services, e.g. news ticker for displaying subtitles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/488—Data services, e.g. news ticker
- H04N21/4888—Data services, e.g. news ticker for displaying teletext characters
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Computer Graphics (AREA)
- Computing Systems (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The embodiment of the invention provides an advertisement barrage display method, an advertisement barrage display device and a terminal. The method comprises the following steps of: obtaining a video identifier of a currently played video; obtaining advertisement barrage information corresponding to the video identifier; generating an advertisement barrage content including the advertisement barrage information; and displaying the advertisement barrage content in a play interface of the video. In the embodiment of the invention, the advertisement barrage information associated with the video identifier of the currently played video can be automatically obtained; the advertisement barrage content is generated according to the advertisement barrage information; the advertisement barrage content is displayed in the play interface automatically in the form of the barrage when the video is normally played; the video watching progress of users is not influenced; advertisements can be sent normally in a video playing process; and the condition that the user satisfaction is reduced due to passive interruption in the video watching process of users can be avoided.
Description
Technical field
The present invention relates to field of computer technology, particularly relate to advertisement barrage display packing, device and terminal.
Background technology
Advertisement is in order to certain specifically needs, and by the media of certain forms, discloses and transmits information to the public widely
Publicity measures.Sense stricto advertisement, also known as commercial advertisement, refers to the advertisement for the purpose of profit, it is common that commodity producers,
Linking up the important means of information between operator and consumer, main purpose is to expand economic benefit.
In order to meet the demand of some manufacturer during playing video, the advertisement video fragment of particular vendor may be inserted,
Such as, if need to insert in video the advertisement such as forms such as brand trademark, brand name and brand advertising languages, typically
Advertisement can be made video segment, be inserted in target video, it is possible to play at particular point in time.
But, inventor is during implementing the embodiment of the present invention, it was found that problems with.
When needs insert advertisement video fragment in target video, for ensureing user it can be seen that complete video content, mesh
Mark video is usually suspended broadcasting, say, that user, when watching advertisement video fragment, is cannot to watch mesh simultaneously
Mark video and advertisement video fragment, in that way it is possible to user time can be wasted, reduce video-see efficiency, reduces user and sees
See the impact in seeing target video when of some Wonderful time, on user of the satisfaction of target video, particularly user
It is the most bad.
Summary of the invention
For overcoming problem present in correlation technique, the embodiment of the present invention provides advertisement barrage display packing, device and terminal.
First aspect according to embodiments of the present invention, it is provided that a kind of advertisement barrage display packing, including:
Obtain the video labeling of the video being currently played；
Obtain the advertisement barrage information corresponding with described video labeling；
Generate the advertisement barrage content comprising described advertisement barrage information；
Described advertisement barrage content is shown in the broadcast interface of described video.
Alternatively, described method also includes:
Obtain the video barrage information of the video being currently played；
Generate multiple video barrage content；
At least one described video barrage content is shown in the broadcast interface of described video.
Alternatively, described in the broadcast interface of described video, show at least one described video barrage content, including:
Add up bar number and the bar of advertisement barrage content of the display video barrage content corresponding to moment of described advertisement barrage content
Number；
Judge that whether the bar number sum adding up the bar number of the described video barrage content obtained and advertisement barrage content is more than presetting
Value；
If the bar number sum of the bar number of the described video barrage content that statistics obtains and advertisement barrage content is more than preset value, from institute
Have in video barrage content and determine video barrage content to be shown, and show described to be shown in the broadcast interface of described video
Video barrage content；
If the bar number sum of the bar number of the described video barrage content that statistics obtains and advertisement barrage content is less than preset value, display
All described video barrage contents.
Alternatively, described in the broadcast interface of described video, show described advertisement barrage content, including:
Obtain layout type when described advertisement barrage content shows in broadcast interface；
In described broadcast interface, described advertisement barrage content is shown according to described layout type.
Alternatively, described method also includes:
Obtain the number of times of history display advertisement barrage content in the described video being currently played；
Judge that whether described number of times is less than preset times threshold value；
When described number of times is less than preset times threshold value, described in execution, in the broadcast interface of described video, show described advertisement bullet
The step of curtain content.
Alternatively, described method also includes:
Obtain present system time；
Judge whether described present system time reaches to preset and throw in the moment；
Throw in the moment if present system time reaches to preset, described in execution, in the broadcast interface of described video, show described advertisement
The step of barrage content.
Alternatively, described method also includes:
Obtain the classification logotype corresponding with described video labeling；
Judge whether described classification logotype is positioned at pre-setting video and throws in set；
When described classification logotype is positioned in the input set of pre-setting video, perform described display in the broadcast interface of described video
The step of described advertisement barrage content.
Second aspect according to embodiments of the present invention, it is provided that a kind of advertisement barrage display device, including:
First acquisition module, for obtaining the video labeling of the video being currently played；
Second acquisition module, for obtaining the advertisement barrage information corresponding with described video labeling；
First generation module, for generating the advertisement barrage content comprising described advertisement barrage information；
First display module, for showing described advertisement barrage content in the broadcast interface of described video.
Alternatively, described device also includes:
3rd acquisition module, for obtaining the video barrage information of the video being currently played；
Second generation module, is used for generating multiple video barrage content；
Second display module, for showing at least one described video barrage content in the broadcast interface of described video.
Alternatively, described second display module, including:
Statistics submodule, for adding up the bar number of the display video barrage content corresponding to moment of described advertisement barrage content and wide
Accuse the bar number of barrage content；
Judge submodule, for the bar number and advertisement barrage content that judge to add up the described video barrage content obtained bar number it
Whether more than preset value；
Determine display sub-module, if for bar number and the bar number of advertisement barrage content of adding up the described video barrage content obtained
Sum is more than preset value, determines video barrage content to be shown from all video barrage contents, and in the broadcasting of described video
Interface shows described video barrage content to be shown；
First display sub-module, if for bar number and the bar number of advertisement barrage content of adding up the described video barrage content obtained
Sum is less than preset value, shows all described video barrage contents.
Alternatively, described first display module, including:
Obtain submodule, for obtaining layout type when described advertisement barrage content shows in broadcast interface；
Second display sub-module, for showing described advertisement barrage content according to described layout type in described broadcast interface.
Alternatively, described device also includes:
4th acquisition module, for obtaining the number of times of history display advertisement barrage content in the described video being currently played；
First judge module, is used for judging that whether described number of times is less than preset times threshold value；
Described first display module, is additionally operable to when described number of times is less than preset times threshold value, performs described at described video
Broadcast interface shows the step of described advertisement barrage content.
Alternatively, described device also includes:
5th acquisition module, is used for obtaining present system time；
Second judge module, is used for judging whether described present system time reaches to preset and throws in the moment；
Described first display module, reaches to preset the input moment if being additionally operable to present system time, performs described at described video
Broadcast interface in show the step of described advertisement barrage content.
Alternatively, described device also includes:
6th acquisition module, for obtaining the classification logotype corresponding with described video labeling；
3rd judge module, is used for judging whether described classification logotype is positioned at pre-setting video and throws in set；
Described first display module, is additionally operable to, when whether described classification logotype is positioned in the input set of pre-setting video, perform institute
State the step showing described advertisement barrage content in the broadcast interface of described video.
The third aspect according to embodiments of the present invention, it is provided that a kind of terminal, described terminal includes:
Processor；
For storing the memorizer of processor executable；
Wherein, described processor is configured to:
Obtain the video labeling of the video being currently played；
Obtain the advertisement barrage information corresponding with described video labeling；
Generate the advertisement barrage content comprising described advertisement barrage information；
Described advertisement barrage content is shown in the broadcast interface of described video.
The technical scheme that embodiments of the invention provide can include following beneficial effect:
The present invention, by first obtaining the video labeling of the video being currently played, then obtains corresponding with described video labeling
Advertisement barrage information, regeneration comprises the advertisement barrage content of described advertisement barrage information, finally can be at described video
Broadcast interface shows described advertisement barrage content.
The method that the embodiment of the present invention provides, it is possible to automatically get the video labeling with the video being currently played and associate
Advertisement barrage information, generate advertisement barrage content further according to advertisement barrage information, can be with automatically with barrage form at video the most just
In broadcast interface, show advertisement barrage content while often playing, do not affect user and normally watch the progress of video, Ji Kezheng
In video display process, often throw in advertisement, it is to avoid due to the interruption that user is passive during viewing video, the user caused
The situation that satisfaction reduces.
It should be appreciated that it is only exemplary and explanatory that above general description and details hereinafter describe, can not limit
The present invention processed.
Accompanying drawing explanation
Accompanying drawing herein is merged in description and constitutes the part of this specification, it is shown that meet embodiments of the invention,
And for explaining the principle of the present invention together with description.
Fig. 1 is a kind of flow chart according to a kind of advertisement barrage display packing shown in an exemplary embodiment；
Fig. 2 is the another kind of flow chart according to a kind of advertisement barrage display packing shown in an exemplary embodiment；
Fig. 3 is the flow chart of step S203 in Fig. 2；
Fig. 4 is the flow chart of step S104 in Fig. 1；
Fig. 5 is the another kind of flow chart according to a kind of advertisement barrage display packing shown in an exemplary embodiment；
Fig. 6 is the another kind of flow chart according to a kind of advertisement barrage display packing shown in an exemplary embodiment；
Fig. 7 is the another kind of flow chart according to a kind of advertisement barrage display packing shown in an exemplary embodiment；
Fig. 8 is the structure chart according to a kind of advertisement barrage display device shown in an exemplary embodiment；
Fig. 9 is the block diagram according to a kind of terminal shown in an exemplary embodiment.
Detailed description of the invention
Here will illustrate exemplary embodiment in detail, its example represents in the accompanying drawings.Explained below relates to accompanying drawing
Time, unless otherwise indicated, the same numbers in different accompanying drawings represents same or analogous key element.In following exemplary embodiment
Described embodiment does not represent all embodiments consistent with the present invention.On the contrary, they are only and the most appended power
The example of the apparatus and method that some aspects that described in detail in profit claim, the present invention are consistent.
Due at present during playing video, often break for commercialsy and regard in the position such as leading portion, stage casing or back segment at video
Frequently fragment, so, can interrupt user and watch the process of video normally, causes the satisfaction of user's viewing to reduce, to this end,
As it is shown in figure 1, in another embodiment of the present invention, it is provided that a kind of advertisement barrage display packing, comprise the following steps.
In step S101, obtain the video labeling of the video being currently played.
In embodiments of the present invention, video labeling can refer to that the title of video, such as iron and steel are chivalrous, discriminate biography etc., it is also possible to
Refer to video numbering, such as A001, B001 etc., it is also possible to be band chivalrous 1st of numbered video name, such as iron and steel,
Discriminate and pass the 10th collection etc., it is also possible to refer to the channel belonging to video, the special edition belonging to video etc., specifically can be according to reality
Needs are set.
In this step, video labeling can be obtained from the video information that currently playing video is corresponding.
In step s 102, the advertisement barrage information corresponding with described video labeling is obtained.
In embodiments of the present invention, advertisement barrage information can be set up with video labeling and associate, and each video labeling can be corresponding
Different advertisement barrage information, it is also possible to the corresponding advertisement barrage information of multiple video labelings, specifically can be according to actual need
Setting, advertisement barrage information may be used for generating advertisement barrage content.
In this step, advertisement barrage information acquisition request can be firstly generated and advertisement barrage information acquisition request is sent to
Preset Advertisement Server, advertisement barrage information acquisition request carries described video labeling；Then receive and preset advertising service
The advertisement barrage information that device is searched according to described video labeling and sent.
In step s 103, the advertisement barrage content comprising described advertisement barrage information is generated.
In this step, can be according to advertisement barrage information generation advertisement barrage content, in actual applications, can be according to extensively
Accuse barrage information and generate at least one advertisement barrage content, such as: advertisement barrage content can be " morning that TV is bought, father
Go home early ", " I is not a mobile phone, but the mobile Internet ecosystem of complete set " and " nothingization is anti-, the most ecological "
Etc., these advertisement barrage contents can be that the demand according to manufacturer is prestored to preset in Advertisement Server.
In step S104, the broadcast interface of described video shows described advertisement barrage content.
In this step, all advertisement barrage contents of generation can be shown in the broadcast interface of video, it is also possible at video
Broadcast interface in show any amount advertisement barrage content, any amount can be one, it is also possible to is two etc..
The embodiment of the present invention, by first obtaining the video labeling of the video being currently played, then obtains and described video mark
Knowing corresponding advertisement barrage information, regeneration comprises the advertisement barrage content of described advertisement barrage information, finally can be described
The broadcast interface of video shows described advertisement barrage content.
The method that the embodiment of the present invention provides, it is possible to automatically get the video labeling with the video being currently played and associate
Advertisement barrage information, generate advertisement barrage content further according to advertisement barrage information, can be with automatically with barrage form at video the most just
In broadcast interface, show advertisement barrage content while often playing, do not affect user and normally watch the progress of video, Ji Kezheng
In video display process, often throw in advertisement, it is to avoid due to the interruption that user is passive during viewing video, the user caused
The situation that satisfaction reduces.
As in figure 2 it is shown, in another embodiment of the present invention, said method comprising the steps of.
In step S101, obtain the video labeling of the video being currently played.
In step s 102, the advertisement barrage information corresponding with described video labeling is obtained.
In step s 103, the advertisement barrage content comprising described advertisement barrage information is generated.
In step S104, the broadcast interface of described video shows described advertisement barrage content.
In step s 201, the video barrage information of the video being currently played is obtained.
In this step, video barrage information acquisition request can be firstly generated and video barrage information acquisition request is sent to
Preset barrage server, video barrage information acquisition request carries described video labeling；Then receive and preset barrage service
The video barrage information that device is searched according to described video labeling and sent.
In step S202, generate multiple video barrage content.
In embodiments of the present invention, video barrage content can refer to the video barrage content that user is inputted by barrage input frame,
Video barrage content can comprise word and expression etc., such as: " this collection TV play the most very good seen～", " female master is the most beautiful
Greasy～" and " I man god rattle away～～" etc., these video barrage contents can be that user passes through barrage input frame
Upload in real time preset in barrage server, it is also possible to be that user is uploaded by barrage input frame when history plays this video
The storage of barrage server is preset after presetting barrage server.
In step S203, the broadcast interface of described video shows at least one described video barrage content.
The embodiment of the present invention is in actual applications, it is also possible to selectively display video barrage content, such as, works as synchronization
Video barrage content quantity is too much, owing to needing the quantity of the video barrage content of display to have in the broadcast interface of synchronization
Limit, it is possible to automatically choose front predetermined number video barrage content and show, it is also possible to randomly select predetermined number and regard
Frequently barrage content shows, predetermined number here can be according to the bar number of the video barrage content shown in broadcast interface and advertisement
The bar number of barrage content determines, such as, when broadcast interface allows display video barrage content and advertisement barrage content totally 20,
When advertisement barrage content is 1, then video barrage content allows the predetermined number of display to be 19, when advertisement barrage content
When being 2, then video barrage content allows the predetermined number of display to be 18, and the purpose of above citing is easy for this area skill
Art personnel understand that the present invention, particular number the most do not limit.
The video barrage information of the video that the embodiment of the present invention is currently played by acquisition, generates multiple video barrage content,
At least one described video barrage content can be shown in the broadcast interface of described video.
The method that the embodiment of the present invention provides, it is possible to show video bullet at broadcast interface while display advertisement barrage content
Curtain content, advertisement barrage content is together shown with common video barrage content, can during the normal play of video,
Throw in advertisement barrage content and video barrage content, it is possible to use family, while viewing video, is watched at broadcast interface simultaneously
Advertisement barrage content on broadcast interface and video barrage content.
In actual applications, in video display process, for some time point, it is possible that user inputs a large amount of bullet
The situation of curtain content, the bar number of the barrage content owing to can show in broadcast interface simultaneously is to have certain restriction, such as 8
Bar etc., may there will be the situation that cannot show barrage content the most to be shown in the broadcast interface of same time point,
Generally, before taking to randomly choose or select, several barrage contents show, but, implement in the present invention
In example, owing to needing the barrage content corresponding according to advertising message to be shown, if according further to mode before, then may be used
Cannot can normally show advertising message, so, the purpose throwing in advertisement to user will not reached, to this end, as it is shown on figure 3,
In another embodiment of the present invention, described step S203, comprise the following steps.
In step S301, add up bar number and the advertisement of the display video barrage content corresponding to moment of described advertisement barrage content
The bar number of barrage content.
In this step, advertisement barrage content bar number of display when showing the moment can be added up, and regard when showing the moment
Frequently the bar number of barrage content.
In step s 302, it is judged that the bar number of the described video barrage content that statistics obtains and the bar number sum of advertisement barrage content
Whether more than preset value.
In this step, the bar number of the barrage content shown at synchronization due to broadcast interface is fixing, say, that
The bar number of video barrage content and the bar number sum of advertisement barrage content are fixing, so, video barrage can be added up here
The bar number of content and the bar number sum of advertisement barrage content, then compare this number summation with preset value, such as,
When broadcast interface synchronization at most can show 8 barrage contents, the bar number of the video barrage content that statistics obtains and advertisement
The bar number summation of barrage content is 20, the most at this moment may determine that bar number sum 20 more than preset value 8, if regarding of obtaining of statistics
Frequently the bar number of barrage content and the bar number summation of advertisement barrage content are 7, the most at this moment may determine that bar number sum 7 is less than pre-
If value 8.
When the bar number sum of the bar number of barrage content corresponding to the advertising message barrage content corresponding with barrage information is more than presetting threshold
During value, in step S303, bar number and predetermined threshold value according to barrage content corresponding to advertising message determine bullet to be shown
The bar number of curtain content.
In this step, it may be determined that need the bar number of the advertisement barrage content of display in this display moment, can be by be shown
The bar number of video barrage content is defined as the difference of preset value and the bar number of advertisement barrage content, such as, when advertisement barrage content
Bar number is 2, and preset value is 8, and the bar number of video barrage content the most to be shown is 6, at this moment can be at all video barrages
Content randomly chooses 6, or all video barrage contents are ranked up according to preset order, then show before ranking 6
Video barrage content etc..
If the bar number sum of the bar number of the described video barrage content that statistics obtains and advertisement barrage content is less than preset value, in step
In rapid S304, show all described video barrage contents.
In this step, owing to the bar number sum of video barrage content and advertisement barrage content is less than preset value, so at this moment may be used
To directly display all videos barrage content.
The present invention adds up bar number and the advertisement barrage content of the display video barrage content corresponding to moment of described advertisement barrage content
Bar number, it is judged that whether the bar number of described video barrage content that statistics obtains and the bar number sum of advertisement barrage content more than pre-
If value, if the bar number sum of the bar number and advertisement barrage content of adding up the described video barrage content obtained is more than preset value, can
To determine video barrage content to be shown from all video barrage contents, and display is described in the broadcast interface of described video
Video barrage content to be shown, if adding up bar number and the bar number sum of advertisement barrage content of the described video barrage content obtained
Less than preset value, all described video barrage contents can be shown.
In embodiments of the present invention, the default threshold of broadcast interface display barrage content can be exceeded in the barrage content needing display
During value, the quantity of display barrage content can be automatically determined, and, the barrage content that preferential display advertising message is corresponding.
Owing to user is possible different to the attention rate of broadcast interface difference viewing area, in order to reach higher advertisement putting effect
Really, as shown in Figure 4, in another embodiment of the present invention, comprise the following steps in step S104.
In step S401, obtain layout type when described advertisement barrage content shows in broadcast interface.
In embodiments of the present invention, layout type can refer to the layout side of advertisement barrage content display position in broadcast interface
Formula, such as, advertisement barrage content shows the zone line at broadcast interface, or, advertisement barrage content shows is playing boundary
The top in face or bottom etc., specifically can be set according to actual needs, and the layout type being particularly shown is in the present invention
Embodiment is not limited.
In step S402, in described broadcast interface, show described advertisement barrage content according to described layout type.
In this step, can after getting layout type, by different advertisement barrage contents respectively in broadcast interface not
Same region shows.
First the embodiment of the present invention by obtaining layout type when described advertisement barrage content shows in broadcast interface, then
Described advertisement barrage content can be shown in described broadcast interface according to described layout type.
The method that the embodiment of the present invention provides, it is possible to according to different layout type display advertisement barrage contents, it is simple to user
Can be noted that advertisement barrage content, and then realize more preferable advertisement delivery effect.
If it is too much to throw in advertisement in certain time period in broadcast interface, user owing to repeatedly seeing advertisement barrage content,
May result in user satisfaction to reduce, to this end, as it is shown in figure 5, in another embodiment of the present invention, described method bag
Include following steps.
In step S101, obtain the video labeling of the video being currently played.
In step s 102, the advertisement barrage information corresponding with described video labeling is obtained.
In step s 103, the advertisement barrage content comprising described advertisement barrage information is generated.
In step S501, obtain the number of times of history display advertisement barrage content in the described video being currently played.
In this step, can obtain in the video play, have shown that the number of times of advertisement barrage content.
In step S502, it is judged that whether described number of times is less than preset times threshold value.
When described number of times is less than preset times threshold value, performing step S104, in the broadcast interface of described video, display is described
Advertisement barrage content.
The embodiment of the present invention is passed through to obtain the number of times of history display advertisement barrage content in the described video being currently played,
Judge that described number of times, whether less than preset times threshold value, when described number of times is less than preset times threshold value, performs step S104.
The method that the embodiment of the present invention provides, it is possible to determine whether to continue to throw according to the number of times throwing in advertisement barrage content
Advertisement barrage content, can improve the viewing satisfaction of user.
Owing in user's some time period after the video playback, attention may compare concentration, it is possible that can be when specific
Carve display advertisement barrage content, do not show advertisement barrage content in the nonspecific moment, as shown in Figure 6, another in the present invention
In embodiment, said method comprising the steps of.
In step S101, obtain the video labeling of the video being currently played.
In step s 102, the advertisement barrage information corresponding with described video labeling is obtained.
In step s 103, the advertisement barrage content comprising described advertisement barrage information is generated.
In step s 601, present system time is obtained.
In step S602, it is judged that whether described present system time reaches to preset is thrown in the moment.
In embodiments of the present invention, preset and throw in the moment and can refer to 10 minutes after video playback etc..
If present system time reaches to preset throws in the moment, perform step S104, the broadcast interface of described video shows institute
State advertisement barrage content.
The embodiment of the present invention is by obtaining present system time, it is judged that whether described present system time reaches to preset is thrown in the moment,
If present system time reaches to preset throws in the moment, described advertisement barrage content can be shown in the broadcast interface of described video.
The method that the embodiment of the present invention provides, can need to show the moment display advertisement barrage content of advertisement barrage content,
Advertisement barrage content is not shown in the moment of non-display advertisement barrage content.
Owing to different advertisements may be thrown in for different classes of video, thus corresponding in order to distinguish different classes of video
Pre-setting video throw in set, as it is shown in fig. 7, in another embodiment of the present invention, said method comprising the steps of.
In step S101, obtain the video labeling of the video being currently played.
In step s 102, the advertisement barrage information corresponding with described video labeling is obtained.
In step s 103, the advertisement barrage content comprising described advertisement barrage information is generated.
In step s 701, the classification logotype corresponding with described video labeling is obtained.
In this step, can obtain corresponding classification logotype according to video labeling, such as, video labeling passes the 1st for discriminating
Collection, then the classification logotype of its correspondence can be palace bucket play etc..
In step S702, it is judged that whether described classification logotype is positioned at pre-setting video is thrown in set.
In embodiments of the present invention, pre-setting video can comprise at least one classification logotype in throwing in set.
In this step, all categories mark can the classification logotype of acquisition and pre-setting video thrown in set is carried out one by one
Contrast, when classification logotype is identical with any one classification logotype in the input set of pre-setting video, it may be determined that category mark
Know and be positioned in the input set of pre-setting video.
When described classification logotype is positioned in the input set of pre-setting video, perform step S104, at the broadcast interface of described video
Middle display described advertisement barrage content.
The embodiment of the present invention is by obtaining the classification logotype corresponding with described video labeling, it is judged that whether described classification logotype is positioned at
Pre-setting video is thrown in set, when described classification logotype is positioned in the input set of pre-setting video, and can broadcasting at described video
Put and interface shows described advertisement barrage content.
In embodiments of the present invention, the classification logotype in set can be thrown in only for being positioned at pre-setting video, just show advertisement bullet
Curtain content, it is possible to achieve it is different with advertisement barrage content that different pre-setting videos throw in set display.
As shown in Figure 8, in another embodiment of the present invention, it is provided that a kind of advertisement barrage display device, including: first obtains
Delivery block the 801, second acquisition module the 802, first generation module 803 and the first display module 804.
First acquisition module 801, for obtaining the video labeling of the video being currently played；
Second acquisition module 802, for obtaining the advertisement barrage information corresponding with described video labeling；
First generation module 803, for generating the advertisement barrage content comprising described advertisement barrage information；
First display module 804, for showing described advertisement barrage content in the broadcast interface of described video.
In another embodiment of the present invention, described device also includes: the 3rd acquisition module, the second generation module and second are aobvious
Show module.
3rd acquisition module, for obtaining the video barrage information of the video being currently played.
Second generation module, is used for generating multiple video barrage content.
Second display module, for showing at least one described video barrage content in the broadcast interface of described video.
In another embodiment of the present invention, described second display module, including: statistics submodule, first judge submodule,
Second judge submodule, determine display sub-module and the first display sub-module.
Statistics submodule, for adding up the bar number of the display video barrage content corresponding to moment of described advertisement barrage content and wide
Accuse the bar number of barrage content；
Judge submodule, for the bar number and advertisement barrage content that judge to add up the described video barrage content obtained bar number it
Whether more than preset value；
Determine display sub-module, if for bar number and the bar number of advertisement barrage content of adding up the described video barrage content obtained
Sum is more than preset value, determines video barrage content to be shown from all video barrage contents, and in the broadcasting of described video
Interface shows described video barrage content to be shown；
First display sub-module, if for bar number and the bar number of advertisement barrage content of adding up the described video barrage content obtained
Sum is less than preset value, shows all described video barrage contents.
In another embodiment of the present invention, described first display module, including: obtain submodule and the second display sub-module.
Obtain submodule, for obtaining layout type when described advertisement barrage content shows in broadcast interface.
Second display sub-module, for showing described advertisement barrage content according to described layout type in described broadcast interface.
In another embodiment of the present invention, described device also includes: the 4th acquisition module, the first judge module and first are aobvious
Show module.
4th acquisition module, for obtaining the number of times of history display advertisement barrage content in the described video being currently played.
First judge module, is used for judging that whether described number of times is less than preset times threshold value.
Described first display module, is additionally operable to when described number of times is less than preset times threshold value, performs described at described video
Broadcast interface shows the step of described advertisement barrage content.
In another embodiment of the present invention, described device also includes: the 5th acquisition module, the second judge module and first are aobvious
Show module.
5th acquisition module, is used for obtaining present system time.
Second judge module, is used for judging whether described present system time reaches to preset and throws in the moment.
Described first display module, reaches to preset the input moment if being additionally operable to present system time, performs described at described video
Broadcast interface in show the step of described advertisement barrage content.
In another embodiment of the present invention, described device also includes: the 6th acquisition module, the 3rd judge module and first are aobvious
Show module.
6th acquisition module, for obtaining the classification logotype corresponding with described video labeling.
3rd judge module, is used for judging whether described classification logotype is positioned at pre-setting video and throws in set.
Described first display module, is additionally operable to, when whether described classification logotype is positioned in the input set of pre-setting video, perform institute
State the step showing described advertisement barrage content in the broadcast interface of described video.
As it is shown in figure 9, in another embodiment of the present invention, it is provided that a kind of terminal, described terminal includes:
Processor 21；
For storing the memorizer 22 of processor executable；
Wherein, described processor 21 is configured to:
Obtain the video labeling of the video being currently played；
Obtain the advertisement barrage information corresponding with described video labeling；
Generate the advertisement barrage content comprising described advertisement barrage information；
Described advertisement barrage content is shown in the broadcast interface of described video.
Those skilled in the art, after considering description and putting into practice invention disclosed herein, will readily occur to other reality of the present invention
Execute scheme.The application is intended to any modification, purposes or the adaptations of the present invention, these modification, purposes or
Adaptations is followed the general principle of the present invention and includes the undocumented common knowledge or used in the art of the present invention
Use technological means.Description and embodiments is considered only as exemplary, and true scope and spirit of the invention are by appended right
Requirement is pointed out.
It should be appreciated that the invention is not limited in precision architecture described above and illustrated in the accompanying drawings, and can
To carry out various modifications and changes without departing from the scope.The scope of the present invention is only limited by appended claim.
Claims (15)
1. an advertisement barrage display packing, it is characterised in that including:
Obtain the video labeling of the video being currently played；
Obtain the advertisement barrage information corresponding with described video labeling；
Generate the advertisement barrage content comprising described advertisement barrage information；
Described advertisement barrage content is shown in the broadcast interface of described video.
Advertisement barrage display packing the most according to claim 1, it is characterised in that described method also includes:
Obtain the video barrage information of the video being currently played；
Generate multiple video barrage content；
At least one described video barrage content is shown in the broadcast interface of described video.
Advertisement barrage display packing the most according to claim 2, it is characterised in that described broadcasting circle at described video
Face shows at least one described video barrage content, including:
Add up bar number and the bar of advertisement barrage content of the display video barrage content corresponding to moment of described advertisement barrage content
Number；
Judge that whether the bar number sum adding up the bar number of the described video barrage content obtained and advertisement barrage content is more than presetting
Value；
If the bar number sum of the bar number of the described video barrage content that statistics obtains and advertisement barrage content is more than preset value, from institute
Have in video barrage content and determine video barrage content to be shown, and show described to be shown in the broadcast interface of described video
Video barrage content；
If the bar number sum of the bar number of the described video barrage content that statistics obtains and advertisement barrage content is less than preset value, display
All described video barrage contents.
Advertisement barrage display packing the most according to claim 1, it is characterised in that described broadcasting circle at described video
Face shows described advertisement barrage content, including:
Obtain layout type when described advertisement barrage content shows in broadcast interface；
In described broadcast interface, described advertisement barrage content is shown according to described layout type.
Advertisement barrage display packing the most according to claim 1, it is characterised in that described method also includes:
Obtain the number of times of history display advertisement barrage content in the described video being currently played；
Judge that whether described number of times is less than preset times threshold value；
When described number of times is less than preset times threshold value, described in execution, in the broadcast interface of described video, show described advertisement bullet
The step of curtain content.
Advertisement barrage display packing the most according to claim 1, it is characterised in that described method also includes:
Obtain present system time；
Judge whether described present system time reaches to preset and throw in the moment；
Throw in the moment if present system time reaches to preset, described in execution, in the broadcast interface of described video, show described advertisement
The step of barrage content.
Advertisement barrage display packing the most according to claim 1, it is characterised in that described method also includes:
Obtain the classification logotype corresponding with described video labeling；
Judge whether described classification logotype is positioned at pre-setting video and throws in set；
When described classification logotype is positioned in the input set of pre-setting video, perform described display in the broadcast interface of described video
The step of described advertisement barrage content.
8. an advertisement barrage display device, it is characterised in that including:
First acquisition module, for obtaining the video labeling of the video being currently played；
Second acquisition module, for obtaining the advertisement barrage information corresponding with described video labeling；
First generation module, for generating the advertisement barrage content comprising described advertisement barrage information；
First display module, for showing described advertisement barrage content in the broadcast interface of described video.
Advertisement barrage display device the most according to claim 8, it is characterised in that described device also includes:
3rd acquisition module, for obtaining the video barrage information of the video being currently played；
Second generation module, is used for generating multiple video barrage content；
Second display module, for showing at least one described video barrage content in the broadcast interface of described video.
Advertisement barrage display device the most according to claim 9, it is characterised in that described second display module, bag
Include:
Statistics submodule, for adding up the bar number of the display video barrage content corresponding to moment of described advertisement barrage content and wide
Accuse the bar number of barrage content；
Judge submodule, for the bar number and advertisement barrage content that judge to add up the described video barrage content obtained bar number it
Whether more than preset value；
Determine display sub-module, if for bar number and the bar number of advertisement barrage content of adding up the described video barrage content obtained
Sum is more than preset value, determines video barrage content to be shown from all video barrage contents, and in the broadcasting of described video
Interface shows described video barrage content to be shown；
First display sub-module, if for bar number and the bar number of advertisement barrage content of adding up the described video barrage content obtained
Sum is less than preset value, shows all described video barrage contents.
11. advertisement barrage display devices according to claim 10, it is characterised in that described first display module, bag
Include:
Obtain submodule, for obtaining layout type when described advertisement barrage content shows in broadcast interface；
Second display sub-module, for showing described advertisement barrage content according to described layout type in described broadcast interface.
12. advertisement barrage display devices according to claim 8, it is characterised in that described device also includes:
4th acquisition module, for obtaining the number of times of history display advertisement barrage content in the described video being currently played；
First judge module, is used for judging that whether described number of times is less than preset times threshold value；
Described first display module, is additionally operable to when described number of times is less than preset times threshold value, performs described at described video
Broadcast interface shows the step of described advertisement barrage content.
13. advertisement barrage display devices according to claim 8, it is characterised in that described device also includes:
5th acquisition module, is used for obtaining present system time；
Second judge module, is used for judging whether described present system time reaches to preset and throws in the moment；
Described first display module, reaches to preset the input moment if being additionally operable to present system time, performs described at described video
Broadcast interface in show the step of described advertisement barrage content.
14. advertisement barrage display devices according to claim 8, it is characterised in that described device also includes:
6th acquisition module, for obtaining the classification logotype corresponding with described video labeling；
3rd judge module, is used for judging whether described classification logotype is positioned at pre-setting video and throws in set；
Described first display module, is additionally operable to, when whether described classification logotype is positioned in the input set of pre-setting video, perform institute
State the step showing described advertisement barrage content in the broadcast interface of described video.
15. 1 kinds of terminals, it is characterised in that described terminal includes:
Processor；
For storing the memorizer of processor executable；
Wherein, described processor is configured to:
Obtain the video labeling of the video being currently played；
Obtain the advertisement barrage information corresponding with described video labeling；
Generate the advertisement barrage content comprising described advertisement barrage information；
Described advertisement barrage content is shown in the broadcast interface of described video.
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