CN106101846A - A kind of information processing method and device, terminal - Google Patents
A kind of information processing method and device, terminal Download PDFInfo
- Publication number
- CN106101846A CN106101846A CN201610671496.4A CN201610671496A CN106101846A CN 106101846 A CN106101846 A CN 106101846A CN 201610671496 A CN201610671496 A CN 201610671496A CN 106101846 A CN106101846 A CN 106101846A
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- China
- Prior art keywords
- video
- played
- promotion message
- advertisement
- play
- Prior art date
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention discloses a kind of information processing method and device, terminal, the method comprise the steps that during playing video on the display device of terminal, obtaining first input operation of user, described first input operation is for carrying out choosing object in the present frame of described video playback；From the present frame of described video playback, obtain the identification information of the object corresponding with first input operation of described user；Identification information according to described object obtains promotion message to be played, and plays described promotion message to be played on the display device of described terminal；If described promotion message to be played finishes or is closed, continue to play described video.
Description
Technical field
The present invention relates to electronic technology, particularly relate to a kind of information processing method and device, terminal.
Background technology
Flourish along with film and television market, the article occurred in film and television video readily become a kind of tide
Stream, is liked pursuing by viewing user.And current, promotion message (such as advertisement) strategy conventional in film and television video has two
Kind: a kind of be start in film and television play, terminates and intermediate suspension be occur bumper advertisements, another kind be recessiveness product placement
(implantable advertisement).Wherein, bumper advertisements is operator and the making side of film, publisher, the cooperation of projection side of advertisement, often
Playing the brand advertising of client before portion's motion picture projection, it is the form that cinema sign is the most external, belongs to " hard advertisement ".And
Implantable advertisement is to incorporate among media by certain brand article or service, becomes a part for media, promote together with media to
Consumer.Advertisement is incorporated in the middle of the story of a play or opera of film in the way of a kind of recessivation, hommization by implantable advertisement, allows spectators in nothing
Consciousness stays deep brand image.
Bumper advertisements has the disadvantage in that 1) for viewing user, bumper advertisements generally all has no to associate with movie and television contents.
Bumper advertisements awkwardly occurs in the beginning of movie and television contents, and user is formed interference, affects Consumer's Experience, easily causes user
Dislike.2) for advertisement putting side, starting owing to bumper advertisements typically occurs in movie and television contents, its duration that can show is necessary
In the endurable scope of user, the time that bumper advertisements can be shown is limited, therefore, throws in the number of ads that can throw in
Also it is limited.3) for advertisement side, throwing in bumper advertisements needs the expense paid to be sizable, but then, and advertisement
The audient of the advertisement that side throws in is all of viewing user, can not carry out advertisement putting only for customer group interested.
And stealthy product placement has the disadvantage in that 1) article that occur in video can pass to the information capacity pole of user
It is limited.Which forms the article occurred in video and be easy to cause the concern of user, but it passes to the information of user again
Very limited amount of contradiction.2) mode of stealthy product placement, it is impossible to provide the user and redirect link or buy interface, therefore its
Viewing user can not be converted into the purchase user of correspondence.3) stealthy product placement needs also exist for the biggest advertising expenditure.
Summary of the invention
In view of this, the embodiment of the present invention provides a kind of information for solving at least one problem present in prior art
Processing method and processing device, terminal, it is possible to directly video user is converted into the consumption user of commodity, thus improves the receipts of video
Benefit.
The technical scheme of the embodiment of the present invention is achieved in that
First aspect, the embodiment of the present invention provides a kind of information processing method, and described method includes:
The display device of terminal is play during video, obtains first input operation of user, described first defeated
Enter operation and choose object for carrying out in the present frame of described video playback；
From the present frame of described video playback, obtain the mark of the object corresponding with first input operation of described user
Knowledge information；
Identification information according to described object obtains promotion message to be played, and broadcasts on the display device of described terminal
Put described promotion message to be played；
If described promotion message to be played finishes or is closed, continue to play described video.
Second aspect, the embodiment of the present invention provides a kind of information processor, described device include the first acquiring unit, the
Two acquiring units, determine unit, the first broadcast unit and the second broadcast unit, wherein:
Described first acquiring unit, for playing during video on the display device of terminal, obtains the of user
One input operation, described first input operation is for carrying out choosing object in the present frame of described video playback；
Described second acquisition unit, for from the present frame of described video playback, obtains defeated with the first of described user
Enter the identification information operating corresponding object；
Described determine unit, obtain promotion message to be played for the identification information according to described object；
Described first broadcast unit, for playing described promotion message to be played on the display device of described terminal；
Described second broadcast unit, if finish for described promotion message to be played or be closed, continues
Play described video.
The third aspect, the embodiment of the present invention provides a kind of terminal, and described terminal includes display device and processor, Qi Zhongsuo
State processor, be used for:
The display device of terminal is play during video, obtains first input operation of user, described first defeated
Enter operation and choose object for carrying out in the present frame of described video playback；
From the present frame of described video playback, obtain the mark of the object corresponding with first input operation of described user
Knowledge information；
Identification information according to described object obtains promotion message to be played, and broadcasts on the display device of described terminal
Put described promotion message to be played；
If described promotion message to be played finishes or is closed, continue to play described video.
A kind of information processing method of embodiment of the present invention offer and device, terminal, wherein, on the display device of terminal
During playing video, obtaining first input operation of user, described first input operation is in described video playback
Present frame is carried out choose object；From the present frame of described video playback, obtain the first input operation phase with described user
The identification information of corresponding object；Identification information according to described object obtains promotion message to be played, and in described terminal
Display device on play described promotion message to be played；If described promotion message to be played finishes or is closed
Closing, continue to play described video, so, user need not search for racking one's brains this object, just can easily recognize video
In object.
Accompanying drawing explanation
Fig. 1 be embodiment of the present invention information processing method realize schematic flow sheet one；
What Fig. 2-1 was embodiment of the present invention information processing method realizes schematic flow sheet two；
Fig. 2-2 is the schematic diagram of the first viewing area in the embodiment of the present invention；
Fig. 3-1 is the scene schematic diagram playing advertisement in the embodiment of the present invention；
What Fig. 3-2 was embodiment of the present invention information processing method realizes schematic flow sheet three；
Fig. 4 is the composition structural representation of embodiment of the present invention information processor.
Detailed description of the invention
For the problems referred to above, the embodiment of the present invention will provide a kind of information processing method, and user is in the process of viewing video
In, if to the subject interests occurred in video pictures, by the object occurred in input equipment such as mouse picking video, this
Sample just can obtain the identification information of this object as the terminal of playback equipment, and then playback equipment obtains the mark letter with this object
The promotion message (such as advertisement) that manner of breathing is corresponding, last playback equipment by the showing advertisement of this object to user.Real by the present invention
Executing the technical scheme that example provides, playback equipment can obtain the object that user is interested, and during user watches video
By the advertising display of this object to user, user need not search for racking one's brains this object, just can easily recognize video
In object.
The technical solution of the present invention is further elaborated with specific embodiment below in conjunction with the accompanying drawings.
In order to solve aforesaid technical problem, the embodiment of the present invention provides a kind of information processing method, and the method is applied to
Terminal, the function that this terminal is realized can be realized by the processor caller code in terminal, certain program code
Can be saved in computer-readable storage medium, it is seen then that this terminal at least includes processor and storage medium.
Fig. 1 be embodiment of the present invention information processing method realize schematic flow sheet one, as it is shown in figure 1, this information processing
Method includes:
Step S101, during playing video, obtains first input operation of user, institute on the display device of terminal
State the first input operation and choose object for carrying out in the present frame of described video playback；
Here, described terminal can be that various types of electronics with information processing capability sets during implementing
Standby, the most described electronic equipment can include mobile phone, panel computer, desktop computer, mobile unit, television set etc..
Here, described object includes the office worker etc. in the article in video, personage, animal, plant, interlude, staff table, example
As, article include shirt, necktie, milk, glasses and jacket；Personage includes actor and actress.
Here, described first input operation is different according to the type of terminal, such as, when terminal is common individual
Computer, and when input equipment is mouse, the first input operation can be that user passes through mouse clicking operation on video, certainly
Object on video namely carries out the object chosen by the clicking operation of mouse.When the display device of terminal is touch
During display screen (such as smart mobile phone, panel computer, desktop computer), the first input operation can be the touch-control behaviour of operating body
Making, wherein operating body includes finger, pointer etc..It should be noted that those skilled in the art can be with self-defining first
The concrete operations mode of input operation, such as, the first input operation can include user trigger the operation of video pause and its
Its operation, such as, the first input operation is such sequence of operations: user suspends video, and user is sliding mouse on video,
The display highlighting of mouse rests on the object of video be in the present frame of video playback and carry out choosing object.Certainly,
One input operation will be such that user passes through finger and touches the object on present frame, or mouse is rested on by user
On object on present frame.During implementing, can be in the way of embodiment of the present invention offer to be provided, ability
The technical staff in territory can also realize above-mentioned first input operation by various prior aries, therefore repeats no more.
Step S102, from the present frame of described video playback, obtains corresponding with first input operation of described user
The identification information of object；
Here, the identification information of described object can be the information such as title of the numbering of object, object.
Step S103, obtains advertisement to be played according to the identification information of described object, and sets in the display of described terminal
The standby described advertisement to be played of upper broadcasting；
Here, during implementing, terminal obtains advertisement to be played according to the identification information of described object and includes: eventually
Hold and obtain advertisement to be played from this locality according to the identification information of object, or terminal according to the identification information of described object to clothes
The advertisement that business device request is to be played, wherein, if during terminal to server request, described step S103 includes: step S1031,
Terminal initiates ad-request according to the identification information of described object to server, and described ad-request is for asking about described right
The advertisement of elephant；Step S1032, terminal receives the advertisement to be played as the described ad-request of response that server sends.
Here, after terminal gets advertisement to be played, terminal is play described on the display device of described terminal automatically
Advertisement to be played, the most for a user, when user chooses object interested on present frame, terminal determines user
Object interested, then terminal will play the advertisement of this object automatically, thus the participation that user is during whole, only
Select oneself object interested in video, and other process is all not related to, the most do not have advertisement link and be shown to use
Family, and allow user clicks on links thus jump to advertisement page.
Step S104, if described advertisement to be played finishes or is closed, continues to play described video.
Here, if described advertisement to be played finishes or is closed, terminal plays described video automatically, in reality
During Xian, described step S104, if described advertisement to be played finishes, continues to play described video, bag
Include:
Step S1041, records the identification information of the present frame of described video；
Step S1042, if described advertisement to be played finishes, according to the identification information of described present frame from described
Video determines frame of video to be played；
Step S1043, plays described frame of video to be played.
Here, the identification information (ID) of described present frame can be the numbering of current video frame, described video to be played
Frame from the frame of video after present frame starts, or can determine frame of video to be played according to the identification information of present frame
Start frame, then commence play out start frame.
Here, after described advertisement to be played finishes, described video is play in final connection.In general, if
User in video object interested if, will very want to know about this object, then about this object advertisement the most just
Can finish；If during playing, if object is lost interest in by user, then user may just be not desired to continue to see
See, i.e. user can close advertisement.If described advertisement to be played finishes it is closed, then terminal continues to play
Described video.
In the embodiment of the present invention, for the frame in same video or this video, potentially include a plurality of waiting and broadcast
The advertisement put, therefore during implementing, the advertisement for a certain video can store in a data base, for the ease of looking into
Looking for, the attribute information of advertisement can also include the identification information of the video belonging to the identification information of advertisement, advertisement or affiliated frame
Identification information, the identification information of advertisement can be the information such as title or the numbering of advertising message, as preferred technical scheme, extensively
The identification information accused can be the number information of unique identified ad information, then according to wide by video of the number information of advertisement
Accuse in one data base of storage.Further, it is also possible to arrange a relation list, this relation list is used for showing object (such as business
Product) identification information and the mark of advertisement between mapping relations, so can according to the identification information of object find correspondence
The identification information of advertisement, then finds the advertisement of correspondence from data base according to the identification information of advertisement.Advertisement due to video
It is closely-related with the frame of video playback, accordingly, as the preferred technical scheme of one, in relation list can be with frame
Unit storage belongs to the identification information of the object in this frame, in data base, can store advertisement in units of frame.
During realizing, advertisement to be played can essentially use buries a mode throwing in advertisement, wherein, buries a little
The mode throwing in advertisement refers to, user is played to the triggering advertisement putting of certain time period.I.e. occur during playing video
The when of some specific frame, likely can be triggered about the advertisement of object in this frame.Advertisement to be played can use many
Kind of display mode, such as display mode include but not limited to: player uses floating layer picture show, progress bar text importing, extensively
Accuse and embed in video scene.
In correlation technique, occur in that the advertisement putting in video player, shown during playing
Go out star's advertisement with money etc, but correlation technique is to need user to suspend to regard about the advertisement putting of object in video
Frequently, the object during then user clicks on video, thus the advertisement link of terminal demonstration object, then user clicks on advertisement link jumping
Forward advertisement page to；After finishing playing, user also needs to oneself click on video the most again, thus video continues to play, from
Above flow process it can be seen that at present user to watch the advertisement of object in video the most inconvenient, in video the advertisement of object with
The degree of association between video is the highest, needs user's manual operation step by step just can complete, thus the experience of user is bad.
It addition, if the user while be not intended to click during video playback and redirect, and exit the scene playing back outside video player
But lack respective associated ad entry, thus ad entry cannot be found after causing playing.In order to solve this problem, this enforcement
Example provide a kind of by video player with video player outside content be associated, thus the method for advertisement, should
Method is passed through to carry out burying an input advertisement, when user triggers advertisement putting (step S101), inside and outside video in video
Advertisement association is thrown in, it is possible to increase video buries the chance for exposure of an advertisement, it is also possible to promotes Spectator interest degree, and then improves video
Content and the relatedness of advertisement.
Based on aforesaid embodiment, the embodiment of the present invention provides a kind of information processing method, and Fig. 2-1 is the embodiment of the present invention
Information processing method realize schematic flow sheet two, as shown in Fig. 2-1, the method includes:
Step S201, plays video in the first viewing area；
Here, described first viewing area refers to play the region of video, it is however generally that, for video player,
Seeing shown in Fig. 2-2, the broadcast interface of video player can be regarded as a window, in this window, plays video
Region is the first viewing area 12, in addition to the first viewing area, also includes the region showing list of videos etc. region 13.Need
It is noted that the display interface shown in Fig. 2-2 is equally applicable to the video playback interface of Web Page Layout, regarding at Web Page Layout
Broadcast interface the most at least includes the first viewing area 12 frequently.
Step S202, during playing video, obtains first input operation of user, institute on the display device of terminal
State the first input operation and choose object for carrying out in the present frame of described video playback；
Step S203, from the present frame of described video playback, obtains corresponding with first input operation of described user
The identification information of object；
Step S204, obtains advertisement to be played according to the identification information of described object；
Step S205, it is judged that whether described first viewing area meets pre-conditioned, obtains the first judged result；
Here, described pre-conditioned can be about the first viewing area display area, such as, pre-conditioned permissible
For the condition such as full frame, the most pre-conditioned can be about ratio between the first viewing area and the screen interface of terminal,
During enforcement, the length of the first viewing area or the length of the screen interface of width and terminal or wide ratio can be used.
Step S206, if described first viewing area meets described pre-conditioned, broadcasts in described first viewing area
Put described advertisement to be played；
Step S207, if described first viewing area meets described pre-conditioned, in the second default viewing area
Play described advertisement to be played；
Step S208, if described advertisement to be played finishes or is closed, continues to play described video.
In the embodiment of the present invention, if playing described advertisement to be played in the second default viewing area, then institute
Method of stating also includes: play described advertisement to be played in the first viewing area, i.e. in the screen interface of terminal, first
Described advertisement to be played is all being play in viewing area and the second viewing area.Thus, the technical side that the embodiment of the present invention provides
Case not only by video player with video player outside content be associated, and improve video and bury the exposure machine of an advertisement
Meeting, it is also possible to promote Spectator interest degree, and then improve the relatedness of content and advertisement.
Step S205 in the embodiment of the present invention is to step S208, for example, if the first viewing area is full frame,
Advertisement the most to be played can be in the first viewing area；If no in the first viewing area, then advertisement to be played
In the second viewing area that can preset.
Present embodiments provide a kind of by video player with video player outside content be associated, thus push
The method of advertisement, the method throws in an advertisement by carrying out burying in video, and the advertisement position of the relevant range outside video is (as regarded
Frequently details page) play advertisement (seeing step S207).During implementing, can select to play respective advertisement bury at regard
Frequently fragment.Thrown in by Advertisement association inside and outside video, video can be improved and bury the chance for exposure of an advertisement, it is also possible to promote spectators
Interest-degree, and then improve the relatedness of content and advertisement.
The embodiment of the present invention provides a kind of information processing method, and the method is passed through to carry out burying an input advertisement in video,
Advertisement position (such as video details page) outside video is shown and is buried an advertisement, and can select to play respective advertisement bury at regard
Frequently fragment (playing advertising segment when cursor is positioned on advertisement position, when user's left mouse button is clicked or right button or double-click etc.).
Thrown in by Advertisement association inside and outside video, video can be improved and bury the chance for exposure of an advertisement, it is also possible to promote Spectator interest degree,
Thus improve the relatedness of content and advertisement.
In the embodiment of the present invention, the number burying advertisement a little in video can not limit, and can be that synchronization is to having
Multiple advertisements, it is also possible to be that correspondence has multiple advertisement the most in the same time.The display mode of advertisement can not limit, such as, can be to broadcast
Put device floating layer picture to show, progress bar text importing, or advertisement embeds in video scene.
In the embodiment of the present invention, advertisement position first plays advertisement, plays band advertisement again regard when page cursor is positioned on advertisement position
Frequently fragment, can use graphic interchange format (Graphics Interchange Format, GIF), it is also possible to be that advertisement position shows
The sectional drawing page.
In the embodiment of the present invention, the advertisement outside video can be same advertisement with the advertisement in video, it is also possible to is different
Advertisement but belong to the advertisement that same type is corresponding.Multiple bury an advertisement if had, can be shown by position simultaneously many
Individual bury an advertisement, it is also possible to be that one or two position is shown in turn and multiple buried an advertisement.
As shown in figure 3-1, when user play video playback to a certain moment time, on the wall in the scene of video with
The poster advertisement of " patent (patent) ", meanwhile, the advertisement position of the video details page on the right of player interface is shown
One section of video ads of " patent ", for introducing the patent department of certain company specially.User moves on to the right with mouse
During the top of " patent ", play band advertisement video fragment, GIF figure mode can be used.
It should be understood that the advertisement that the poster advertisement in video both can combine together with video content, it is also possible to outside being
In advertisement that triggering shows with floating layer picture etc..And the number of the advertisement in video can be multiple, outside video simultaneously
The most multiple advertisement positions, or one or two advertisement position, switch in turn every Preset Time, or user can switch voluntarily.It addition, regard
Advertisement outside Pin can also be patent department introduce advertisement, can be different with the advertisement in video.
What Fig. 3-2 was embodiment of the present invention information processing method realizes schematic flow sheet, as shown in figure 3-2, and the method bag
Include: step S301, throw in video and bury an advertisement；Step S302, the advertisement position outside video is shown relative with burying an advertisement
The advertisement answered (advertisement in video with video outside advertisement identical or corresponding).Step S303, it is judged that whether user clicks on video
Interior object；Step S304, the most then play the advertisement corresponding with the object in video.
As can be seen from the above embodiments, thrown in by Advertisement association inside and outside video, video can be improved and bury an advertisement
Chance for exposure, it is also possible to promote Spectator interest degree, thus improve the relatedness of content and advertisement.
Based on aforesaid embodiment, the embodiment of the present invention reoffers a kind of information processor, each included by this device
Unit, and each module included by each unit, can be realized by the processor in terminal, the most also can be by concrete
Logic circuit realize；During specific embodiment, processor can be central processing unit (CPU), microprocessor
(MPU), digital signal processor (DSP) or field programmable gate array (FPGA) etc..
Fig. 4 is the composition structural representation of embodiment of the present invention information processor, and as shown in Figure 4, this device 400 includes
First acquiring unit 401, second acquisition unit 402, determine unit the 403, first broadcast unit 404 and the second broadcast unit 405,
Wherein:
Described first acquiring unit 401, during playing video on the display device of terminal, obtains user's
First input operation, described first input operation is for carrying out choosing object in the present frame of described video playback；
Described second acquisition unit 402, for from the present frame of described video playback, obtains first with described user
The identification information of the object that input operation is corresponding；
Described determine unit 403, obtain advertisement to be played for the identification information according to described object；
Described first broadcast unit 404, for playing described advertisement to be played on the display device of described terminal；
Described second broadcast unit 405, if finish for described advertisement to be played or be closed, continues to broadcast
Put described video.
In other embodiments of the invention, described device also includes: the 3rd broadcast unit, for by described video the
One viewing area is play；
Described first broadcast unit includes judge module and the first playing module, wherein:
Described judge module, is used for judging whether described first viewing area meets pre-conditioned, obtains the first judgement knot
Really；
Described first playing module, if meeting described pre-conditioned, described first for described first viewing area
Viewing area is play described advertisement to be played.
In other embodiments of the invention, described first broadcast unit also includes the second playing module, if for institute
State the first viewing area and meet described pre-conditioned, the second default viewing area is play described advertisement to be played.
In other embodiments of the invention, described second broadcast unit includes logging modle, determines that module and the 3rd is broadcast
Amplification module, wherein:
Described logging modle, for recording the identification information of the present frame of described video；
Described determining module, if finished for described advertisement to be played, believing according to the mark of described present frame
Breath determines frame of video to be played from described video；
Described 3rd playing module, for playing described frame of video to be played.
In other embodiments of the invention, described determine that unit includes initiation module and receiver module, wherein:
Described initiation module, initiates ad-request for the identification information according to described object, and described ad-request is used for
Ask the advertisement about described object；
Described receiver module, for receiving the advertisement to be played as the described ad-request of response of transmission.
It need to be noted that: the description of apparatus above embodiment, the description with said method embodiment is similar,
There is the beneficial effect that same embodiment of the method is similar, do not repeat.For the skill not disclosed in apparatus of the present invention embodiment
Art details, refer to the description of the inventive method embodiment and understands, for saving length, therefore repeats no more.
Based on aforesaid embodiment, the embodiment of the present invention reoffers a kind of terminal, and described terminal includes display device and place
Reason device, wherein said processor, it is used for:
The display device of terminal is play during video, obtains first input operation of user, described first defeated
Enter operation and choose object for carrying out in the present frame of described video playback；
From the present frame of described video playback, obtain the mark of the object corresponding with first input operation of described user
Knowledge information；
Identification information according to described object obtains advertisement to be played, and plays institute on the display device of described terminal
State advertisement to be played；
If described advertisement to be played finishes or is closed, continue to play described video.
In other embodiments of the invention, described play on the display device of described terminal described to be played wide
Accuse, including:
Described video is shown in the first viewing area；
Judge whether described first viewing area meets pre-conditioned, obtain the first judged result；
If described first viewing area meets described pre-conditioned, wait to broadcast described in broadcasting in described first viewing area
The advertisement put.
In other embodiments of the invention, described processor, it is additionally operable to:
If described first viewing area meets described pre-conditioned, treat described in broadcasting in the second default viewing area
The advertisement play.
In other embodiments of the invention, if described advertisement to be played finishes, continue broadcasting described
Video, including:
Record the identification information of the present frame of described video；
If described advertisement to be played finishes, determine from described video according to the identification information of described present frame
Frame of video to be played；
Play described frame of video to be played.
In other embodiments of the invention, the described identification information according to described object obtain determine to be played wide
Accuse, including:
Identification information according to described object initiates ad-request, and described ad-request is for asking about described object
Advertisement；
Receive the advertisement to be played as the described ad-request of response sent.
It need to be noted that: the description of above terminal embodiment item, it is similar for describing with said method, has same
The beneficial effect that embodiment of the method is identical, does not repeats.For the ins and outs not disclosed in terminal embodiment of the present invention,
Those skilled in the art refer to the description of the inventive method embodiment and understands, for saving length, repeats no more here.
Should be understood that during description is in the whole text that " embodiment " or " embodiment " mentioned means relevant with embodiment
Special characteristic, structure or characteristic are included at least one embodiment of the present invention.Therefore, occur everywhere in entire disclosure
" in one embodiment " or " in one embodiment " not necessarily refers to identical embodiment.Additionally, these specific feature, knots
Structure or characteristic can combine in one or more embodiments in any suitable manner.Should be understood that the various enforcements in the present invention
In example, the size of the sequence number of above-mentioned each process is not meant to the priority of execution sequence, and the execution sequence of each process should be with its merit
Can determine with internal logic, and the implementation process of the embodiment of the present invention should not constituted any restriction.The invention described above embodiment
Sequence number, just to describing, does not represent the quality of embodiment.
It should be noted that in this article, term " includes ", " comprising " or its any other variant are intended to non-row
Comprising of his property, so that include that the process of a series of key element, method, article or device not only include those key elements, and
And also include other key elements being not expressly set out, or also include intrinsic for this process, method, article or device
Key element.In the case of there is no more restriction, statement " including ... " key element limited, it is not excluded that including this
The process of key element, method, article or device there is also other identical element.
In several embodiments provided herein, it should be understood that disclosed equipment and method, can be passed through it
Its mode realizes.Apparatus embodiments described above is only schematically, such as, the division of described unit, it is only
A kind of logic function divides, and actual can have other dividing mode, such as when realizing: multiple unit or assembly can be in conjunction with, or
It is desirably integrated into another system, or some features can be ignored, or do not perform.It addition, shown or discussed each composition portion
Dividing coupling each other or direct-coupling or communication connection can be the INDIRECT COUPLING by some interfaces, equipment or unit
Or communication connection, can be electrical, machinery or other form.
The above-mentioned unit illustrated as separating component can be or may not be physically separate, shows as unit
The parts shown can be or may not be physical location；Both may be located at a place, it is also possible to be distributed to multiple network list
In unit；Part or all of unit therein can be selected according to the actual needs to realize the purpose of the present embodiment scheme.
It addition, each functional unit in various embodiments of the present invention can be fully integrated in a processing unit, it is possible to
Being that each unit is individually as a unit, it is also possible to two or more unit are integrated in a unit；Above-mentioned
Integrated unit both can realize to use the form of hardware, it would however also be possible to employ hardware adds the form of SFU software functional unit and realizes.
One of ordinary skill in the art will appreciate that: all or part of step realizing said method embodiment can be passed through
The hardware that programmed instruction is relevant completes, and aforesaid program can be stored in computer read/write memory medium, and this program exists
During execution, perform to include the step of said method embodiment；And aforesaid storage medium includes: movable storage device, read-only deposit
The various media that can store program code such as reservoir (Read Only Memory, ROM), magnetic disc or CD.
Or, if the above-mentioned integrated unit of the present invention is using the form realization of software function module and as independent product
When selling or use, it is also possible to be stored in a computer read/write memory medium.Based on such understanding, the present invention implements
The part that prior art is contributed by the technical scheme of example the most in other words can embody with the form of software product,
This computer software product is stored in a storage medium, including some instructions with so that a computer equipment is (permissible
It is personal computer, server or the network equipment etc.) perform all or part of of method described in each embodiment of the present invention.
And aforesaid storage medium includes: various Jie that can store program code such as movable storage device, ROM, magnetic disc or CDs
Matter.
The above, the only detailed description of the invention of the present invention, but protection scope of the present invention is not limited thereto, and any
Those familiar with the art, in the technical scope that the invention discloses, can readily occur in change or replace, should contain
Cover within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with described scope of the claims.
Claims (10)
1. an information processing method, it is characterised in that described method includes:
During video play by the display device of terminal, obtain first input operation of user, described first input behaviour
Act on and carry out choosing object in the present frame of described video playback；
From the present frame of described video playback, obtain the mark letter of the object corresponding with first input operation of described user
Breath；
Identification information according to described object obtains promotion message to be played, and plays institute on the display device of described terminal
State promotion message to be played；
If described promotion message to be played finishes or is closed, continue to play described video.
Method the most according to claim 1, it is characterised in that described method also includes: by described video in the first display
Region is play；
Described on the display device of described terminal, play described promotion message to be played, including:
Judge whether described first viewing area meets pre-conditioned, obtain the first judged result；
If described first viewing area meets described pre-conditioned, play described to be played in described first viewing area
Promotion message.
Method the most according to claim 2, it is characterised in that described method also includes:
If described first viewing area meets described pre-conditioned, play described to be played in the second default viewing area
Promotion message.
4. according to the method described in any one of claims 1 to 3, it is characterised in that if described popularization letter to be played
Breath finishes, and continues to play described video, including:
Record the identification information of the present frame of described video；
If described promotion message to be played finishes, determine from described video according to the identification information of described present frame
Frame of video to be played；
Play described frame of video to be played.
5. according to the method described in any one of claims 1 to 3, it is characterised in that the described identification information according to described object
Obtain and determine promotion message to be played, including:
Identification information according to described object initiates promotion message request, and the request of described promotion message is for asking about described right
The promotion message of elephant；
Receive the promotion message to be played as response described promotion message request sent.
6. an information processor, it is characterised in that described device includes the first acquiring unit, second acquisition unit, determines
Unit, the first broadcast unit and the second broadcast unit, wherein:
Described first acquiring unit, during playing video on the display device of terminal, the first of acquisition user is defeated
Entering operation, described first input operation is for carrying out choosing object in the present frame of described video playback；
Described second acquisition unit, for from the present frame of described video playback, obtains the first input behaviour with described user
Make the identification information of corresponding object；
Described determine unit, obtain promotion message to be played for the identification information according to described object；
Described first broadcast unit, for playing described promotion message to be played on the display device of described terminal；
Described second broadcast unit, if finish for described promotion message to be played or be closed, continues to play
Described video.
Device the most according to claim 6, it is characterised in that described device also includes: the 3rd broadcast unit, for by institute
State video to play in the first viewing area；
Described first broadcast unit includes judge module and the first playing module, wherein:
Described judge module, is used for judging whether described first viewing area meets pre-conditioned, obtains the first judged result；
Described first playing module, if meeting described pre-conditioned for described first viewing area, shows described first
Region is play described promotion message to be played.
Device the most according to claim 7, it is characterised in that described first broadcast unit also includes the second playing module,
If meeting described pre-conditioned for described first viewing area, play described to be played in the second default viewing area
Promotion message.
9. according to the device described in any one of claim 6 to 8, it is characterised in that described second broadcast unit includes recording mould
Block, determine module and the 3rd playing module, wherein:
Described logging modle, for recording the identification information of the present frame of described video；
Described determining module, if finished for described promotion message to be played, believing according to the mark of described present frame
Breath determines frame of video to be played from described video；
Described 3rd playing module, for playing described frame of video to be played.
10. a terminal, it is characterised in that described terminal includes display device and processor, wherein said processor, is used for:
During video play by the display device of terminal, obtain first input operation of user, described first input behaviour
Act on and carry out choosing object in the present frame of described video playback；
From the present frame of described video playback, obtain the mark letter of the object corresponding with first input operation of described user
Breath；
Identification information according to described object obtains promotion message to be played, and plays institute on the display device of described terminal
State promotion message to be played；
If described promotion message to be played finishes or is closed, continue to play described video.
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| CN201610671496.4A CN106101846B (en) | 2016-08-15 | 2016-08-15 | Information processing method and device, and terminal |
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| CN201610671496.4A CN106101846B (en) | 2016-08-15 | 2016-08-15 | Information processing method and device, and terminal |
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