CN104572875A

CN104572875A - Popularization information putting effectiveness determining method and device

Info

Publication number: CN104572875A
Application number: CN201410804811.7A
Authority: CN
Inventors: 李远洋; 范金松; 左景龙
Original assignee: Xiaomi Inc
Current assignee: Beijing Xiaomi Technology Co Ltd; Xiaomi Inc
Priority date: 2014-12-19
Filing date: 2014-12-19
Publication date: 2015-04-29
Anticipated expiration: 2034-12-19
Also published as: CN104572875B

Abstract

The invention relates to a popularization information putting effectiveness determining method and device, and belongs to the field of Internet. The method comprises the following steps: when a network video playing command is received, playing popularization information put into a network video; determining a popularization information viewing result according to the current state of a terminal, wherein the popularization information viewing result comprises viewed, unviewed or undetermined; transmitting a popularization information identifier and the popularization information viewing result to a server in order that the server determines the putting effectiveness of the popularization information based on the popularization information identifier and the popularization information viewing result. According to the method and the device in the embodiment of the invention, the putting effectiveness of the popularization information is determined according to the viewing times of the popularization information, so that the determination accuracy of the popularization information putting effectiveness is increased.

Description

Promotion message throws in validity defining method and device

Technical field

The disclosure relates to internet arena, particularly relates to a kind of promotion message and throws in validity defining method and device.

Background technology

Along with the fast development of internet, got more and more by the user of internet viewing Internet video, therefore, the promotion message thrown in Internet video also gets more and more, and such as, promotion message is advertisement.When terminal receives Internet video playing request, the promotion message that terminal plays is thrown in this Internet video, after this promotion message finishes playing, then plays this Internet video.But information popularization business continues to throw in promotion message in Internet video to judge whether, needs the validity determining that promotion message is thrown in.Be determined by promotion message broadcasting time at present, once the promotion message thrown in is not seen by user, now, the accuracy rate of being thrown in validity by promotion message broadcasting time determination promotion message is lower.

Summary of the invention

For overcoming Problems existing in correlation technique, present disclose provides a kind of promotion message and throwing in validity defining method and device.

According to the first aspect of disclosure embodiment, provide a kind of promotion message and throw in validity defining method, described method comprises:

When receiving Internet video play instruction, the promotion message thrown in playing network video;

According to the current residing state of terminal, determine promotion message viewing result, described promotion message viewing result comprises watches, not to watch or undetermined;

Promotion message mark and described promotion message viewing result are sent to server, makes described server based on described promotion message mark and described promotion message viewing result, determine the input validity of described promotion message.

Alternatively, described according to the current residing state of terminal, determine promotion message viewing result, comprising:

By specifying the state residing for application sense terminals;

If the state detected is screen lock state, then determine that described promotion message viewing result is not for watch;

If the state detected is non-screen lock state, then identifies based on described promotion message, judge whether the Webpage of current display is the described promotion message place page;

If the Webpage of current display is not the described promotion message place page, then determine that described promotion message viewing result is not for watch;

If the Webpage of current display is the described promotion message place page, then judge the broadcast window whether comprising described promotion message in the visual windows of the Webpage of described current display;

If do not comprise the broadcast window of described promotion message in the visual windows of the Webpage of described current display, then determine that described promotion message viewing result is not for watch.

Alternatively, described judge whether comprise the broadcast window of described promotion message in the visual windows of the Webpage of described current display after, also comprise:

If comprise the broadcast window of described promotion message in the visual windows of the Webpage of described current display, then judge whether assigned operation detected in the visual windows of the Webpage of described current display;

If assigned operation detected, then determine that described promotion message viewing result is for watch;

If described assigned operation do not detected, then determine that described promotion message viewing result is undetermined.

Alternatively, describedly to identify based on described promotion message, judge whether the Webpage of current display is the described promotion message place page, comprising:

Identify based on described promotion message, determine the described promotion message place page;

Detect the page-tag of the described promotion message place page;

When described page-tag is the first appointment label, determine that the Webpage of described current display is not the described promotion message place page;

When described page-tag is the second appointment label, determine that the Webpage of described current display is the described promotion message place page.

Alternatively, describedly judge the broadcast window whether comprising described promotion message in the visual windows of the Webpage of described current display, comprising:

Obtain first window size and Second Window size, described first window size is the size of the current display of broadcast window of described promotion message, and described Second Window is of a size of the size of the visual windows of the Webpage of described current display;

By described first window size divided by described Second Window size, be promoted visualization of information ratio;

When the visual ratio of described promotion message is more than or equal to the first proportion threshold value, determine the broadcast window comprising described promotion message in the visual windows of the Webpage of described current display;

When the visual ratio of described promotion message is less than described first proportion threshold value, determine the broadcast window not comprising described promotion message in the visual windows of the Webpage of described current display.

Alternatively, described acquisition first window size, comprising:

Obtain the coordinate of specified coordinate point in the broadcast window of described promotion message;

Based on the lateral coordinates in described coordinate and the first rolling distance, determine first window length, described first rolling distance is the horizontal scroll bar of the promotion message place page described in current time, from the distance that the left end of the described promotion message place page rolls to right-hand member;

Based on the longitudinal coordinate in described coordinate and the second rolling distance, determine described first window width, described second rolling distance is longitudinal scroll bar of the promotion message place page described in current time, from the distance rolled to bottom in the top of the described promotion message place page;

Described first window length is multiplied with described first window width, obtains described first window size.

According to the second aspect of disclosure embodiment, provide a kind of promotion message and throw in validity defining method, described method comprises:

The promotion message mark that receiving terminal sends and promotion message viewing result, described promotion message is watched result and is comprised and watch, not watch or undetermined, obtains when described promotion message is designated the promotion message thrown in described terminal plays Internet video;

Based on described promotion message mark and described promotion message viewing result, determine promotion message viewing number of times;

Based on described promotion message viewing number of times, determine the input validity of described promotion message.

Alternatively, described based on described promotion message mark and described promotion message viewing result, determine promotion message viewing number of times, comprising:

Based on described promotion message mark and described promotion message viewing result, determine the viewing statistics number of described promotion message, do not watch statistics number and statistics number undetermined;

When described watched statistics number, described not watch statistics number and described statistics number sum undetermined be predetermined number of times time, watched statistics number and described statistics number undetermined based on described, determined described promotion message viewing number of times; Or, every appointment duration, watched statistics number and described statistics number undetermined based on described, determined described promotion message viewing number of times.

Alternatively, described based on described promotion message mark and described promotion message viewing result, determine the viewing statistics number of described promotion message, do not watch statistics number and statistics number undetermined, comprising:

Based on described promotion message mark and described promotion message viewing result, watch the corresponding relation between result and statistics number from the promotion message mark stored, promotion message, obtain corresponding statistics number;

Increase the statistics number obtained;

Identify based on described promotion message, from increasing the described promotion message mark after described statistics number, the corresponding relation between promotion message viewing result and statistics number, watching statistics number described in acquisition, not watched statistics number and statistics number undetermined.

Alternatively, describedly watch statistics number and described statistics number undetermined based on described, determined described promotion message viewing number of times, comprising:

Described statistics number undetermined is multiplied with the second proportion threshold value, obtains viewing number of times undetermined;

Watch statistics number and described viewing number of times undetermined is added by described, obtain described promotion message viewing number of times.

According to the third aspect of disclosure embodiment, provide a kind of promotion message and throw in validity determining device, described device comprises:

Playing module, for when receiving Internet video play instruction, the promotion message thrown in playing network video;

Determination module, for according to the current residing state of terminal, determines promotion message viewing result, and described promotion message viewing result comprises watches, not watch or undetermined;

Sending module, for promotion message mark and described promotion message viewing result are sent to server, makes described server based on described promotion message mark and described promotion message viewing result, determines the input validity of described promotion message.

Alternatively, described determination module comprises:

Detecting unit, for the state by specifying residing for application sense terminals;

First determining unit, for when the state detected is screen lock state, determines that described promotion message viewing result is not for watch;

First judging unit, for when the state detected is non-screen lock state, identifies based on described promotion message, judges whether the Webpage of current display is the described promotion message place page;

Second determining unit is not the described promotion message place page for the Webpage when current display, determines that described promotion message viewing result is not for watch;

Second judging unit, during for being the described promotion message place page when the Webpage of current display, judges the broadcast window whether comprising described promotion message in the visual windows of the Webpage of described current display;

3rd determining unit, for when not comprising the broadcast window of described promotion message in the visual windows of the Webpage of described current display, determines that described promotion message viewing result is not for watch.

Alternatively, described determination module also comprises:

3rd judging unit, for when comprising the broadcast window of described promotion message in the visual windows of the Webpage of described current display, judges whether assigned operation detected in the visual windows of the Webpage of described current display;

4th determining unit, for when assigned operation being detected, determines that described promotion message viewing result is for watch;

5th determining unit, for when described assigned operation not detected, determines that described promotion message viewing result is undetermined.

Alternatively, described first judging unit comprises:

First determines subelement, for identifying based on described promotion message, determines the described promotion message place page;

Detection sub-unit, for detecting the page-tag of the described promotion message place page;

Second determines subelement, for when described page-tag is the first appointment label, determines that the Webpage of described current display is not the described promotion message place page;

3rd determines subelement, for when described page-tag is the second appointment label, determines that the Webpage of described current display is the described promotion message place page.

Alternatively, described second judging unit comprises:

Obtain subelement, for obtaining first window size and Second Window size, described first window size is the size of the current display of broadcast window of described promotion message, and described Second Window is of a size of the size of the visual windows of the Webpage of described current display;

Computation subunit, for by described first window size divided by described Second Window size, be promoted visualization of information ratio;

4th determines subelement, for when the visual ratio of described promotion message is more than or equal to the first proportion threshold value, determines the broadcast window comprising described promotion message in the visual windows of the Webpage of described current display;

5th determines subelement, for when the visual ratio of described promotion message is less than described first proportion threshold value, determines the broadcast window not comprising described promotion message in the visual windows of the Webpage of described current display.

Alternatively, described acquisition subelement is used for:

According to the fourth aspect of disclosure embodiment, provide a kind of promotion message and throw in validity determining device, described device comprises:

Receiver module, the promotion message mark sent for receiving terminal and promotion message viewing result, described promotion message viewing result comprises watches, not to watch or undetermined, obtains when described promotion message is designated the promotion message thrown in described terminal plays Internet video;

First determination module, for based on described promotion message mark and described promotion message viewing result, determines promotion message viewing number of times;

Second determination module, for based on described promotion message viewing number of times, determines the input validity of described promotion message.

Alternatively, described first determination module comprises:

First determining unit, for based on described promotion message mark and described promotion message viewing result, determines the viewing statistics number of described promotion message, does not watch statistics number and statistics number undetermined;

Second determining unit, for when described watched statistics number, described not watch statistics number and described statistics number sum undetermined be predetermined number of times time, watched statistics number and described statistics number undetermined based on described, determined described promotion message viewing number of times; Or, every appointment duration, watched statistics number and described statistics number undetermined based on described, determined described promotion message viewing number of times.

Alternatively, described first determining unit comprises:

First acquisition subelement, for based on described promotion message mark and described promotion message viewing result, watches the corresponding relation between result and statistics number from the promotion message mark stored, promotion message, obtains corresponding statistics number;

Increase subelement, for increasing the statistics number obtained;

Second obtains subelement, for identifying based on described promotion message, from increasing the described promotion message mark after described statistics number, the corresponding relation between promotion message viewing result and statistics number, watching statistics number described in acquisition, not watched statistics number and statistics number undetermined.

Alternatively, described second determining unit comprises:

According to the 5th aspect of disclosure embodiment, provide a kind of promotion message and throw in validity determining device, described device comprises:

Processor;

For the storer of storage of processor executable instruction;

Wherein, described processor is configured to:

Processor;

For the storer of storage of processor executable instruction;

Wherein, described processor is configured to:

The technical scheme that embodiment of the present disclosure provides can comprise following beneficial effect: in the disclosed embodiments, when terminal receives Internet video play instruction, play the promotion message thrown in this Internet video, afterwards, terminal determines the promotion message viewing result that this promotion message is watched by user, makes server according to this promotion message viewing result determination promotion message viewing number of times.The validity of being thrown in by promotion message viewing number of times determination promotion message after promotion message watched by user, just plays the popularizing action of promotion message, so, can be improved promotion message and throw in the accuracy rate that validity determines.

Should be understood that, it is only exemplary and explanatory that above general description and details hereinafter describe, and can not limit the disclosure.

Accompanying drawing explanation

Accompanying drawing to be herein merged in instructions and to form the part of this instructions, shows embodiment according to the invention, and is used from instructions one and explains principle of the present invention.

Fig. 1 is the process flow diagram of a kind of promotion message input validity defining method according to an exemplary embodiment.

Fig. 2 is the process flow diagram of the another kind of promotion message input validity defining method according to an exemplary embodiment.

Fig. 3 is the process flow diagram of another promotion message input validity defining method according to an exemplary embodiment.

Fig. 4 is the block diagram of a kind of promotion message input validity determining device according to an exemplary embodiment.

Fig. 5 is the block diagram of a kind of determination module according to an exemplary embodiment.

Fig. 6 is the block diagram of the another kind of determination module according to an exemplary embodiment.

Fig. 7 is the block diagram of the first judge module according to an exemplary enforcement.

Fig. 8 is the block diagram of the second judge module according to an exemplary embodiment.

Fig. 9 is the block diagram of the another kind of promotion message input validity determining device according to an exemplary embodiment.

Figure 10 is the block diagram of a kind of first determination module according to an exemplary embodiment.

Figure 11 is the block diagram of a kind of first determining unit according to an exemplary embodiment.

Figure 12 is the block diagram of a kind of second determining unit according to an exemplary embodiment.

Figure 13 is the block diagram of another promotion message input validity determining device according to an exemplary embodiment.

Figure 14 is the block diagram of another promotion message input validity determining device according to an exemplary embodiment.

Embodiment

Here will be described exemplary embodiment in detail, its sample table shows in the accompanying drawings.When description below relates to accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawing represents same or analogous key element.Embodiment described in following exemplary embodiment does not represent all embodiments consistent with the present invention.On the contrary, they only with as in appended claims describe in detail, the example of apparatus and method that aspects more of the present invention are consistent.

Fig. 1 is the process flow diagram of a kind of promotion message input validity defining method according to an exemplary embodiment, and as shown in Figure 1, this promotion message is thrown in validity defining method and is used for, in terminal, comprising the following steps.

In a step 101, when receiving Internet video play instruction, the promotion message thrown in playing network video.

In a step 102, according to the current residing state of terminal, determine promotion message viewing result, promotion message viewing result comprises watches, not to watch or undetermined.

In step 103, promotion message mark and promotion message viewing result are sent to server, make server based on promotion message mark and promotion message viewing result, determine the input validity of promotion message.

In the disclosed embodiments, when terminal receives Internet video play instruction, play the promotion message thrown in this Internet video, afterwards, terminal determines the promotion message viewing result that this promotion message is watched by user, makes server according to this promotion message viewing result determination promotion message viewing number of times.The validity of being thrown in by promotion message viewing number of times determination promotion message after promotion message watched by user, just plays the popularizing action of promotion message, so, can be improved promotion message and throw in the accuracy rate that validity determines.

Alternatively, according to the current residing state of terminal, determine promotion message viewing result, comprising:

By specifying the state residing for application sense terminals;

If the state detected is screen lock state, then determine that promotion message viewing result is not for watch;

If the state detected is non-screen lock state, then based on promotion message mark, judge whether the Webpage of current display is the promotion message place page;

If the Webpage of current display is not the promotion message place page, then determine that promotion message viewing result is not for watch;

If the Webpage of current display is the promotion message place page, then judge the broadcast window whether comprising promotion message in the visual windows of the Webpage of current display;

If do not comprise the broadcast window of promotion message in the visual windows of the Webpage of current display, then determine that promotion message viewing result is not for watch.

Alternatively, after judging whether to comprise in the visual windows of the Webpage of current display the broadcast window of promotion message, also comprise:

If comprise the broadcast window of promotion message in the visual windows of the Webpage of current display, then judge whether assigned operation detected in the visual windows of the Webpage of current display;

If assigned operation detected, then determine that promotion message viewing result is for watch;

If assigned operation do not detected, then determine that promotion message viewing result is undetermined.

Alternatively, based on promotion message mark, judge whether the Webpage of current display is the promotion message place page, comprising:

Based on promotion message mark, determine this promotion message place page;

Detect the page-tag of this promotion message place page;

When the page-tag detected is the first appointment label, determine that the Webpage of current display is not this promotion message place page;

When the page-tag detected is the second appointment label, determine that the Webpage of current display is this promotion message place page.

Alternatively, judge the broadcast window whether comprising this promotion message in the visual windows of the Webpage of current display, comprising:

Obtain first window size and Second Window size, first window size is the size of the current display of broadcast window of this promotion message, and Second Window is of a size of the size of the visual windows of the Webpage of current display;

By first window size divided by Second Window size, be promoted visualization of information ratio;

When the visual ratio of promotion message is more than or equal to the first proportion threshold value, determine the broadcast window comprising this promotion message in the visual windows of the Webpage of current display;

When the visual ratio of promotion message is less than the first proportion threshold value, determine the broadcast window not comprising this promotion message in the visual windows of the Webpage of current display.

Alternatively, obtain first window size, comprising:

Obtain the coordinate of specified coordinate point in the broadcast window of promotion message;

Based on the lateral coordinates in the coordinate obtained and the first rolling distance, determine first window length, the first rolling distance is the horizontal scroll bar of this promotion message place page of current time, from the distance that the left end of this promotion message place page rolls to right-hand member;

Based on the longitudinal coordinate in the coordinate obtained and the second rolling distance, determine first window width, the second rolling distance is longitudinal scroll bar of this promotion message place page of current time, from the distance rolled to bottom in the top of this promotion message place page;

First window length is multiplied with first window width, obtains first window size.

Above-mentioned all alternatives, all can form embodiment of the present disclosure according to combining arbitrarily, disclosure embodiment repeats no longer one by one to this.

Fig. 2 is the process flow diagram of a kind of promotion message input validity defining method according to an exemplary embodiment, and as shown in Figure 1, this promotion message is thrown in validity defining method and is used for, in server, comprising the following steps.

In step 201, the promotion message mark that receiving terminal sends and promotion message viewing result, promotion message is watched result and is comprised and watch, not watch or undetermined, obtains when promotion message is designated the promotion message thrown in terminal plays Internet video.

In step 202., based on the promotion message mark received and promotion message viewing result, promotion message viewing number of times is determined.

In step 203, based on promotion message viewing number of times, the input validity of this promotion message is determined.

Alternatively, based on the promotion message mark received and promotion message viewing result, determine promotion message viewing number of times, comprising:

Based on the promotion message mark received and promotion message viewing result, determine the viewing statistics number of this promotion message, do not watch statistics number and statistics number undetermined;

When watching statistics number, when not watch statistics number and statistics number sum undetermined be predetermined number of times, based on watching statistics number and statistics number undetermined, determine promotion message viewing number of times; Or, every appointment duration, based on watching statistics number and statistics number undetermined, determine promotion message viewing number of times.

Alternatively, based on promotion message mark and promotion message viewing result, determine the viewing statistics number of promotion message, do not watch statistics number and statistics number undetermined, comprising:

Based on promotion message mark and promotion message viewing result, watch the corresponding relation between result and statistics number from the promotion message mark stored, promotion message, obtain corresponding statistics number;

Increase the statistics number obtained;

Based on promotion message mark, watch the corresponding relation between result and statistics number from the promotion message mark increased after statistics number, promotion message, obtain and watched statistics number, do not watch statistics number and statistics number undetermined.

Alternatively, based on watching statistics number and statistics number undetermined, determining promotion message viewing number of times, comprising:

Statistics number undetermined is multiplied with the second proportion threshold value, obtains viewing number of times undetermined;

To watch statistics number and viewing number of times undetermined is added, be promoted information viewing number of times.

Fig. 3 is the process flow diagram of a kind of promotion message input validity defining method according to an exemplary embodiment, and as shown in Figure 3, the method comprises the following steps.

In step 301, when terminal receives Internet video play instruction, the promotion message thrown in playing network video.

Throw in promotion message in Internet video after, when terminal receives Internet video play instruction, terminal based on the Internet video mark of carrying in this Internet video play instruction, can get the promotion message thrown in this Internet video and this Internet video from internet.Afterwards, this terminal can play this promotion message, after this promotion message finishes playing, play this Internet video again, so, for the Internet video of hot topic, before this Internet video is play, more user can be made to watch this promotion message, expand the promoted extension of this promotion message.

Because whether promotion message is watched by user, be used to weigh one of whether effective important indicator of advertisement putting, therefore, in promotion message playing process, terminal according to the current residing state of terminal, can determine promotion message viewing result, specific as follows.

In step 302, terminal, according to the current residing state of terminal, determines promotion message viewing result, and promotion message viewing result comprises watches, not watch or undetermined.

In the disclosed embodiments, affect the many factors of promotion message viewing result, therefore, disclosure embodiment can divide multiple situation to determine promotion message viewing result, comprising:

(1), by specifying the state of application residing for sense terminals.

Internet video is all generally play by the Webpage in browser, and in order to ensure the broadcasting security of Internet video, and prevent the generation of some malicious acts, browser directly cannot obtain the current residing state of terminal, therefore, in the disclosed embodiments, can install in the terminal and specify application, this appointment application can obtain the current residing state of terminal, afterwards, when the current residing state of acquisition terminal, browser directly can call this appointment application, and should be used for obtaining the current residing state of terminal by this appointment.

Wherein, before browser calls this appointment application, this appointment application needs start and run in the terminal.And the mode starting this appointment application comprises multiple, such as, user manually boots this appointment application, or this browser can send an enabled instruction to this terminal, when terminal receives enabled instruction, starts this appointment application.Disclosure embodiment is not specifically limited specifying the Starting mode of application.

(2) if the state detected is screen lock state, then determine that promotion message viewing result is not for watch.

When the state detected is screen lock state, determine that the promotion message of terminal plays cannot be watched by user, therefore, directly can determine that promotion message viewing result is not for watch.And when the state detected is non-screen lock state, determine that the promotion message of terminal plays can be watched by user, now, terminal can determine promotion message viewing result by the step of following (3)-(9).

(3) if the state detected is non-screen lock state, then based on promotion message mark, judge whether the Webpage of current display is the promotion message place page.

Based on promotion message mark, judge that whether the Webpage of current display is the operation of the promotion message place page and can is: terminal can obtain promotion message mark, and based on promotion message mark, determines the promotion message place page; Detect the page-tag of the promotion message place page; When page-tag is the first appointment label, determine that the Webpage of current display is not the promotion message place page; When page-tag is the second appointment label, determine that the Webpage of current display is the promotion message place page.

Wherein, promotion message mark can be the numbering of this promotion message, the title of this promotion message place Internet video, and certainly, also can be sequence number of the page-tag of this Internet video place Webpage etc., disclosure embodiment be not specifically limited this.

In addition, in order to whether the Webpage judging current display is the promotion message place page, after the page of terminal demonstration promotion message place, the page-tag of the promotion message place page can be set to the second appointment label by terminal, when terminal detects that the promotion message place page is switched, that is to say, when the Webpage of current display is other Webpages, the page-tag of the promotion message place page can be set to the first appointment label by terminal, therefore, terminal can based on the page-tag of the promotion message place page, whether the Webpage determining current display is the promotion message place page.

Moreover terminal, by detecting the page-tag of the Webpage of current display, judges whether the Webpage of current display is the promotion message place page, simple, convenient, improve the efficiency determining promotion message viewing result.

Wherein, first specifies label and second to specify label to be all arrange in advance, and first specifies label and second to specify label can be represented by the mode such as word, color, such as, first specifies label can be hidden, and second specifies label can be visible.

(4) if the Webpage of current display is not the promotion message place page, then determine that promotion message viewing result is not for watch.

If the Webpage of current display is not the promotion message place page, after then determining that terminal receives Internet video play instruction, also receive Webpage switching command, now, the promotion message place page is hidden, therefore, user cannot watch promotion message, determines that promotion message viewing result is not for watch.

(5) if the Webpage of current display is the promotion message place page, then the broadcast window whether comprising promotion message in the visual windows of the Webpage of current display is judged.

If the Webpage of current display is the promotion message place page, when the broadcast window of promotion message is when the visual windows of the Webpage of current display, determine that promotion message viewing result is for watch, otherwise, determine that promotion message viewing result is not for watch, therefore, after determining that the Webpage of current display is the promotion message place page, directly can not determine promotion message viewing result, need the broadcast window whether comprising promotion message in the visual windows of the Webpage determining current display.And judge that the operation of the broadcast window whether comprising promotion message in the visual windows of the Webpage of current display can be: obtain first window size and Second Window size, first window size is the size of the current display of broadcast window of promotion message, and Second Window is of a size of the size of the visual windows of the Webpage of current display; By first window size divided by Second Window size, be promoted visualization of information ratio; Visual for promotion message ratio and the first proportion threshold value are compared, when the visual ratio of promotion message is more than or equal to the first proportion threshold value, determines the broadcast window comprising promotion message in the visual windows of the Webpage of current display; When the visual ratio of promotion message is less than the first proportion threshold value, determine the broadcast window not comprising promotion message in the visual windows of the Webpage of current display.

It should be noted that, the first proportion threshold value arranges in advance, and such as, the first proportion threshold value can 0.8,0.85 etc., and disclosure embodiment is not specifically limited this.In addition, the window of this Webpage place browser of the visual windows of the Webpage of current display, the size that the broadcast window that first window is of a size of promotion message shows in this visual windows.

Wherein, the operation obtaining first window size can be: the coordinate obtaining specified coordinate point in the broadcast window of promotion message; Based on the lateral coordinates in the coordinate obtained and the first rolling distance, determine first window length, the first rolling distance is the horizontal scroll bar of the current time promotion message place page, from the distance that the left end of the promotion message place page rolls to right-hand member; Based on the longitudinal coordinate in the coordinate obtained and the second rolling distance, determine first window width, the second rolling distance is longitudinal scroll bar of the current time promotion message place page, from the distance rolled to bottom in the top of the promotion message place page; First window length is multiplied with first window width, obtains first window size.

In the disclosed embodiments, can stationary coordinate initial point in the page of promotion message place in advance, this true origin can be the upper left angle point of the promotion message place page, upper right angle point etc., in the broadcast window of promotion message, specified coordinate point can be arbitrary coordinate points of this broadcast window, such as, the upper left angle point, lower-left angle point, upper right angle point, bottom right angle point etc. of broadcast window.And when true origin is different with specified coordinate point, based on the lateral coordinates in the coordinate obtained and the first rolling distance, determine that the mode of first window length is different, in like manner, based on the longitudinal coordinate in the coordinate obtained and the second rolling distance, determine that the mode of first window width is also different, such as, true origin is the upper left angle point of the promotion message place page, and specified coordinate point is when being the upper left angle point of this broadcast window, based on the lateral coordinates in the coordinate obtained and the first rolling distance, determine that the operation of first window length can be: the lateral coordinates in this coordinate and the first rolling distance are compared, when lateral coordinates is more than or equal to the first rolling distance, determine that this specified coordinate point is arranged in visual windows, the length of the broadcast window of the promotion message place page is defined as first window length, when lateral coordinates is less than the first rolling distance, determine that this specified coordinate point is not arranged in visual windows, calculate the first difference between the first rolling distance and lateral coordinates, calculate the difference between the length of the broadcast window of the promotion message place page and the first difference again, obtain first window length.In like manner, based on the longitudinal coordinate in the coordinate obtained and the second rolling distance, determine that the operation of first window width can be: the longitudinal coordinate in this coordinate and the second rolling distance are compared, when longitudinal coordinate is more than or equal to the second rolling distance, determine that this specified coordinate point is arranged in visual windows, the width of the broadcast window of the promotion message place page is defined as first window width; When longitudinal coordinate is less than the second rolling distance, determine that this specified coordinate point is not arranged in visual windows, calculate the second difference between the second rolling distance and longitudinal coordinate, calculate the difference between the width of the broadcast window of the promotion message place page and the second difference again, obtain first window width.

For the ease of understanding, can based on above-mentioned example for an actual example, such as, the coordinate of specified coordinate point is (10,8), first rolling distance is 5, second rolling distance is 10, the length of broadcast window is 25, the width of broadcast window is 15, the lateral coordinates 10 in this coordinate (10,8) and the first rolling distance 5 is compared, determine that lateral coordinates is greater than the first rolling distance, the length 25 of the broadcast window of the promotion message place page is defined as first window length; In like manner, by this coordinate (10,8) longitudinal coordinate 8 in and the second rolling distance 10 compare, determine that longitudinal coordinate is less than the second rolling distance, the second difference calculated between the second rolling distance 10 and longitudinal coordinate 8 is 2, calculate the difference between the width 15 of the broadcast window of the promotion message place page and the second difference 2 again, obtaining first window width is 13.

(6) if do not comprise the broadcast window of promotion message in the visual windows of the Webpage of current display, then determine that promotion message viewing result is not for watch.

If do not comprise the broadcast window of promotion message in the visual windows of the Webpage of current display, determining that the broadcast window of promotion message is for being rolled to outside visual windows, therefore, determining that promotion message viewing result is not for watch.

(7) if comprise the broadcast window of promotion message in the visual windows of the Webpage of current display, then judge whether assigned operation detected in the visual windows of the Webpage of current display.

If comprise the broadcast window of promotion message in the visual windows of the Webpage of current display, because whether user is uncertain in front of terminal, so, directly can not determine promotion message viewing result.And whether disclosure embodiment is determined terminal execution assigned operation by detecting user, and assigned operation can move for mouse, clicking the mouse (comprises the operation to broadcast window, such as, pausing operation, mute operation etc.), some beating keyboard etc., disclosure embodiment is not specifically limited this.

(8) if assigned operation detected, then determine that promotion message viewing result is for watch.

If assigned operation detected, determine that user is watching this promotion message, now, can determine that promotion message viewing result is for watch.

(9) if assigned operation do not detected, then determine that promotion message viewing result is undetermined.

If assigned operation do not detected, terminal cannot determine user whether in front of terminal, in order to ensure to watch the accuracy that number of times is determined, determining that promotion message viewing result is undetermined, server is judged further based on viewing result undetermined.

In step 303, promotion message mark and promotion message viewing result are sent to server by terminal.

In step 304, when the promotion message mark that receiving terminal sends and promotion message viewing result, server, based on the promotion message mark received and promotion message viewing result, determines promotion message viewing number of times.

Server is based on the promotion message mark received and promotion message viewing result, determine that the operation of promotion message viewing number of times can be: based on the promotion message mark received and promotion message viewing result, determine the viewing statistics number of promotion message, do not watch statistics number and statistics number undetermined; When watching statistics number, when not watch statistics number and statistics number sum undetermined be predetermined number of times, based on watching statistics number and statistics number undetermined, determine promotion message viewing number of times; Or, every appointment duration, based on watching statistics number and statistics number undetermined, determine promotion message viewing number of times.

Wherein, having watched statistics number is in the broadcasting time of this promotion message, and promotion message viewing result is the number of times watched; Not watching statistics number is in the broadcasting time of this promotion message, and promotion message viewing result is the number of times do not watched; Statistics number undetermined is in the broadcasting time of this promotion message, and promotion message viewing result is number of times undetermined.And the broadcasting time of this promotion message is whenever this promotion message of terminal plays, terminal can send to server and play message, and when server receives this broadcasting message, server can increase the broadcasting time recorded in server and obtain.

Wherein, the operation of the broadcasting time of server increase record can be: the broadcasting time that server will record increases by 1.

Wherein, based on the promotion message mark received and promotion message viewing result, determine that the operation watched statistics number, do not watch statistics number and statistics number undetermined of promotion message can be: based on the promotion message mark received and promotion message viewing result, watch the corresponding relation between result and statistics number from the promotion message mark stored, promotion message, obtain corresponding statistics number; Increase the statistics number obtained; Based on promotion message mark, watch the corresponding relation between result and statistics number from the promotion message mark increased after statistics number, promotion message, obtain and watched statistics number, do not watch statistics number and statistics number undetermined.

Wherein, the operation increasing the statistics number obtained can be: the statistics number obtained is increased by 1.

Such as, promotion message is designated ID1, the promotion message viewing result received is undetermined, server based on the promotion message mark ID1 received and promotion message viewing result undetermined, be 8499 from promotion message as shown in table 1 below mark, promotion message viewing result with obtaining corresponding statistics number the corresponding relation between statistics number;

Table 1

The statistics number obtained is increased by 1 by server, now, the corresponding relation that promotion message mark shown in table 1, promotion message are watched between result and statistics number becomes table 2, server identifies ID1 based on promotion message, from the promotion message mark shown in table 2, corresponding relation between promotion message viewing result and statistics number, obtain and watched statistics number and be 1000, do not watch that statistics number is 500, statistics number undetermined is 8500.

Table 2

Wherein, based on watching statistics number and statistics number undetermined, determine that the operation of promotion message viewing number of times can be: statistics number undetermined be multiplied with the second proportion threshold value, obtain viewing number of times undetermined; To watch statistics number and viewing number of times undetermined is added, be promoted information viewing number of times.

It should be noted that, the second proportion threshold value be in advance according to promotion message viewing result for treating timing, sampling obtains, and such as, the second proportion threshold value can 0.6,0.8 etc., and disclosure embodiment is not specifically limited this.

In step 305, based on promotion message viewing number of times, the input validity of promotion message is determined.

Because promotion message viewing number of times is one of index of the input validity determining promotion message, and disclosure embodiment does not relate to other measurement index, therefore, disclosure embodiment is to how determining that the input validity of promotion message is not explained in detail explanation.

It should be noted that, the language that the Webpage related in disclosure embodiment adopts can be HTML5 (Hyper Text Mark-up Language5, HTML (Hypertext Markup Language) the 5th is revised), JavaScript etc., disclosure embodiment is not specifically limited this.

Fig. 4 is that a kind of promotion message according to an exemplary embodiment throws in validity determining device block diagram.With reference to Fig. 4, this device comprises: playing module 401, determination module 402 and sending module 403.

Playing module 401, for when receiving Internet video play instruction, the promotion message thrown in playing network video;

Determination module 402, for according to the current residing state of terminal, determines promotion message viewing result, and promotion message viewing result comprises watches, not watch or undetermined;

Sending module 403, for promotion message mark and promotion message viewing result are sent to server, makes server based on promotion message mark and promotion message viewing result, determines the input validity of promotion message.

Alternatively, as shown in Figure 5, determination module 402 comprises:

Detecting unit 4021, for the state by specifying residing for application sense terminals;

First determining unit 4022, for when the state detected is screen lock state, determines that promotion message viewing result is not for watch;

First judging unit 4023, for when the state detected is non-screen lock state, based on promotion message mark, judges whether the Webpage of current display is the promotion message place page;

Second determining unit 4024 is not the promotion message place page for the Webpage when current display, determines that promotion message viewing result is not for watch;

Second judging unit 4025, during for being the promotion message place page when the Webpage of current display, judges the broadcast window whether comprising promotion message in the visual windows of the Webpage of current display;

3rd determining unit 4026, for when not comprising the broadcast window of promotion message in the visual windows of the Webpage of current display, determines that promotion message viewing result is not for watch.

Alternatively, as shown in Figure 6, determination module 402 also comprises:

3rd judging unit 4027, for when comprising the broadcast window of promotion message in the visual windows of the Webpage of current display, judges whether assigned operation detected in the visual windows of the Webpage of current display;

4th determining unit 4028, for when assigned operation being detected, determines that promotion message viewing result is for watch;

5th determining unit 4029, for when assigned operation not detected, determines that promotion message viewing result is undetermined.

Alternatively, as shown in Figure 7, the first judging unit 4023 comprises:

First determines subelement 40231, for based on promotion message mark, determines the promotion message place page;

Detection sub-unit 40232, for detecting the page-tag of the promotion message place page;

Second determines subelement 40233, for when page-tag is the first appointment label, determines that the Webpage of current display is not the promotion message place page;

3rd determines subelement 40234, for when page-tag is the second appointment label, determines that the Webpage of current display is the promotion message place page.

Alternatively, as shown in Figure 8, the second judging unit 4025 comprises:

Obtain subelement 40251, for obtaining first window size and Second Window size, first window size is the size of the current display of broadcast window of promotion message, and Second Window is of a size of the size of the visual windows of the Webpage of current display;

Computation subunit 40252, for by first window size divided by Second Window size, be promoted visualization of information ratio;

4th determines subelement 40253, for when the visual ratio of promotion message is more than or equal to the first proportion threshold value, determines the broadcast window comprising promotion message in the visual windows of the Webpage of current display;

5th determines subelement 40254, for when the visual ratio of promotion message is less than the first proportion threshold value, determines the broadcast window not comprising promotion message in the visual windows of the Webpage of current display.

Alternatively, obtain subelement to be used for:

Based on the lateral coordinates in coordinate and the first rolling distance, determine first window length, the first rolling distance is the horizontal scroll bar of the current time promotion message place page, from the distance that the left end of the promotion message place page rolls to right-hand member;

Based on the longitudinal coordinate in coordinate and the second rolling distance, determine first window width, the second rolling distance is longitudinal scroll bar of the current time promotion message place page, from the distance rolled to bottom in the top of the promotion message place page;

Fig. 9 is that a kind of promotion message according to an exemplary embodiment throws in validity determining device block diagram.See Fig. 9, this device comprises: receiver module 901, first determination module 902, second determination module 903.

Receiver module 901, the promotion message mark sent for receiving terminal and promotion message viewing result, promotion message viewing result comprises watches, not to watch or undetermined, obtains when promotion message is designated the promotion message thrown in terminal plays Internet video;

First determination module 902, for based on promotion message mark and promotion message viewing result, determines promotion message viewing number of times;

Second determination module 903, for based on promotion message viewing number of times, determines the input validity of promotion message.

Alternatively, as shown in Figure 10, the first determination module 902 comprises:

First determining unit 9021, for based on promotion message mark and promotion message viewing result, determines the viewing statistics number of promotion message, does not watch statistics number and statistics number undetermined;

Second determining unit 9022, for when watching statistics number, not watch statistics number and statistics number sum undetermined be predetermined number of times time, based on watching statistics number and statistics number undetermined, determine promotion message viewing number of times; Or, every appointment duration, based on watching statistics number and statistics number undetermined, determine promotion message viewing number of times.

Alternatively, as shown in figure 11, the first determining unit 9021 comprises:

First acquisition subelement 90211, for based on promotion message mark and promotion message viewing result, watches the corresponding relation between result and statistics number from the promotion message mark stored, promotion message, obtains corresponding statistics number;

Increase subelement 90212, for increasing the statistics number obtained;

Second obtains subelement 90213, for identifying based on promotion message, watch the corresponding relation between result and statistics number from the promotion message mark increased after statistics number, promotion message, obtain and watched statistics number, do not watch statistics number and statistics number undetermined.

Alternatively, as shown in figure 12, the second determining unit 9022 comprises:

First computation subunit 90221, for statistics number undetermined being multiplied with the second proportion threshold value, obtains viewing number of times undetermined;

Second computation subunit 90222, for watching statistics number and viewing number of times undetermined is added, obtains described promotion message viewing number of times.

About the device in above-described embodiment, wherein the concrete mode of modules executable operations has been described in detail in about the embodiment of the method, will not elaborate explanation herein.

Figure 13 is the block diagram of a kind of promotion message input validity determining device 1300 according to an exemplary embodiment.Such as, device 1300 can be mobile phone, computing machine, digital broadcast terminal, messaging devices, game console, tablet device, Medical Devices, body-building equipment, personal digital assistant etc.

With reference to Figure 13, device 1300 can comprise following one or more assembly: processing components 1302, storer 1304, power supply module 1306, multimedia groupware 1308, audio-frequency assembly 1310, the interface 1312 of I/O (I/O), sensor module 1314, and communications component 1316.

The integrated operation of the usual control device 1300 of processing components 1302, such as with display, call, data communication, camera operation and record operate the operation be associated.Treatment element 1302 can comprise one or more processor 1320 to perform instruction, to complete all or part of step of above-mentioned method.In addition, processing components 1302 can comprise one or more module, and what be convenient between processing components 1302 and other assemblies is mutual.Such as, processing element 1302 can comprise multi-media module, mutual with what facilitate between multimedia groupware 1308 and processing components 1302.

Storer 1304 is configured to store various types of data to be supported in the operation of equipment 1300.The example of these data comprises for any application program of operation on device 1300 or the instruction of method, contact data, telephone book data, message, picture, video etc.Storer 1304 can be realized by the volatibility of any type or non-volatile memory device or their combination, as static RAM (SRAM), Electrically Erasable Read Only Memory (EEPROM), Erasable Programmable Read Only Memory EPROM (EPROM), programmable read only memory (PROM), ROM (read-only memory) (ROM), magnetic store, flash memory, disk or CD.

The various assemblies that electric power assembly 1306 is device 1300 provide electric power.Electric power assembly 1306 can comprise power-supply management system, one or more power supply, and other and the assembly generating, manage and distribute electric power for device 1300 and be associated.

Multimedia groupware 1308 is included in the screen providing an output interface between described device 1300 and user.In certain embodiments, screen can comprise liquid crystal display (LCD) and touch panel (TP).If screen comprises touch panel, screen may be implemented as touch-screen, to receive the input signal from user.Touch panel comprises one or more touch sensor with the gesture on sensing touch, slip and touch panel.Described touch sensor can the border of not only sensing touch or sliding action, but also detects the duration relevant to described touch or slide and pressure.In certain embodiments, multimedia groupware 1308 comprises a front-facing camera and/or post-positioned pick-up head.When equipment 1300 is in operator scheme, during as screening-mode or video mode, front-facing camera and/or post-positioned pick-up head can receive outside multi-medium data.Each front-facing camera and post-positioned pick-up head can be fixing optical lens systems or have focal length and optical zoom ability.

Audio-frequency assembly 1310 is configured to export and/or input audio signal.Such as, audio-frequency assembly 1310 comprises a microphone (MIC), and when device 1300 is in operator scheme, during as call model, logging mode and speech recognition mode, microphone is configured to receive external audio signal.The sound signal received can be stored in storer 1304 further or be sent via communications component 1316.In certain embodiments, audio-frequency assembly 1310 also comprises a loudspeaker, for output audio signal.

I/O interface 1312 is for providing interface between processing components 1302 and peripheral interface module, and above-mentioned peripheral interface module can be keyboard, some striking wheel, button etc.These buttons can include but not limited to: home button, volume button, start button and locking press button.

Sensor module 1314 comprises one or more sensor, for providing the state estimation of various aspects for device 1300.Such as, sensor module 1314 can detect the opening/closing state of equipment 1300, the relative positioning of assembly, such as described assembly is display and the keypad of device 1300, the position of all right pick-up unit 1300 of sensor module 1314 or device 1300 assemblies changes, the presence or absence that user contacts with device 1300, the temperature variation of device 1300 orientation or acceleration/deceleration and device 1300.Sensor module 1314 can comprise proximity transducer, be configured to without any physical contact time detect near the existence of object.Sensor module 1314 can also comprise optical sensor, as CMOS or ccd image sensor, for using in imaging applications.In certain embodiments, this sensor module 1314 can also comprise acceleration transducer, gyro sensor, Magnetic Sensor, pressure transducer or temperature sensor.

Communications component 1316 is configured to the communication being convenient to wired or wireless mode between device 1300 and other equipment.Device 1300 can access the wireless network based on communication standard, as WiFi, 2G or 3G, or their combination.In one exemplary embodiment, communication component 1316 receives from the broadcast singal of external broadcasting management system or broadcast related information via broadcast channel.In one exemplary embodiment, described communication component 1316 also comprises near-field communication (NFC) module, to promote junction service.Such as, can based on radio-frequency (RF) identification (RFID) technology in NFC module, Infrared Data Association (IrDA) technology, ultra broadband (UWB) technology, bluetooth (BT) technology and other technologies realize.

In the exemplary embodiment, device 1300 can be realized, for performing said method by one or more application specific integrated circuit (ASIC), digital signal processor (DSP), digital signal processing appts (DSPD), programmable logic device (PLD) (PLD), field programmable gate array (FPGA), controller, microcontroller, microprocessor or other electronic components.

In the exemplary embodiment, additionally provide a kind of non-transitory computer-readable recording medium comprising instruction, such as, comprise the storer 1304 of instruction, above-mentioned instruction can perform said method by the processor 1320 of device 1300.Such as, described non-transitory computer-readable recording medium can be ROM, random access memory (RAM), CD-ROM, tape, floppy disk and optical data storage devices etc.

A kind of non-transitory computer-readable recording medium, when the instruction in described storage medium is performed by the processor of mobile terminal, make mobile terminal can perform a kind of promotion message and throw in validity defining method, described method comprises:

By specifying the state residing for application sense terminals;

Detect the page-tag of the described promotion message place page;

Alternatively, described acquisition first window size, comprising:

Figure 14 is the block diagram of a kind of promotion message input validity determining device 1400 according to an exemplary embodiment.Such as, device 1400 may be provided in a server.With reference to Figure 14, device 1400 comprises processing components 1422, and it comprises one or more processor further, and the memory resource representated by storer 1432, can such as, by the instruction of the execution of processing element 1422, application program for storing.The application program stored in storer 1432 can comprise each module corresponding to one group of instruction one or more.In addition, processing components 1422 is configured to perform instruction, throws in validity defining method to perform above-mentioned promotion message.

Device 1400 can also comprise the power management that a power supply module 1426 is configured to actuating unit 1400, and a wired or wireless network interface 1450 is configured to device 1400 to be connected to network, and input and output (I/O) interface 1458.Device 1400 can operate the operating system based on being stored in storer 1432, such as Windows ServerTM, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM or similar.

Those skilled in the art, at consideration instructions and after putting into practice invention disclosed herein, will easily expect other embodiment of the present invention.The application is intended to contain any modification of the present invention, purposes or adaptations, and these modification, purposes or adaptations are followed general principle of the present invention and comprised the undocumented common practise in the art of the disclosure or conventional techniques means.Instructions and embodiment are only regarded as exemplary, and true scope of the present invention and spirit are pointed out by claim below.

Should be understood that, the present invention is not limited to precision architecture described above and illustrated in the accompanying drawings, and can carry out various amendment and change not departing from its scope.Scope of the present invention is only limited by appended claim.

Claims

1. promotion message throws in a validity defining method, and it is characterized in that, described method comprises:

2. the method for claim 1, is characterized in that, described according to the current residing state of terminal, determines promotion message viewing result, comprising:

By specifying the state residing for application sense terminals;

3. method as claimed in claim 2, is characterized in that, described judge whether comprise the broadcast window of described promotion message in the visual windows of the Webpage of described current display after, also comprise:

4. method as claimed in claim 2, is characterized in that, describedly identifies based on described promotion message, judges whether the Webpage of current display is the described promotion message place page, comprising:

Detect the page-tag of the described promotion message place page;

5. method as claimed in claim 2, is characterized in that, describedly judges the broadcast window whether comprising described promotion message in the visual windows of the Webpage of described current display, comprising:

6. method as claimed in claim 5, it is characterized in that, described acquisition first window size, comprising:

7. promotion message throws in a validity defining method, and it is characterized in that, described method comprises:

8. method as claimed in claim 7, is characterized in that, described based on described promotion message mark and described promotion message viewing result, determines promotion message viewing number of times, comprising:

9. method as claimed in claim 8, is characterized in that, described based on described promotion message mark and described promotion message viewing result, determines the viewing statistics number of described promotion message, does not watch statistics number and statistics number undetermined, comprising:

Increase the statistics number obtained;

10. method as claimed in claim 8, is characterized in that, has describedly watched statistics number and described statistics number undetermined based on described, determines described promotion message viewing number of times, comprising:

11. 1 kinds of promotion messages throw in validity determining device, and it is characterized in that, described device comprises:

12. devices as claimed in claim 11, it is characterized in that, described determination module comprises:

13. devices as claimed in claim 12, it is characterized in that, described determination module also comprises:

14. devices as claimed in claim 12, it is characterized in that, described first judging unit comprises:

15. devices as claimed in claim 12, it is characterized in that, described second judging unit comprises:

16. devices as claimed in claim 15, is characterized in that,

Described acquisition subelement is used for:

17. 1 kinds of promotion messages throw in validity determining device, and it is characterized in that, described device comprises:

18. devices as claimed in claim 17, it is characterized in that, described first determination module comprises:

19. devices as claimed in claim 18, it is characterized in that, described first determining unit comprises:

Increase subelement, for increasing the statistics number obtained;

20. devices as claimed in claim 18, it is characterized in that, described second determining unit comprises:

First computation subunit, for described statistics number undetermined being multiplied with the second proportion threshold value, obtains viewing number of times undetermined;

Second computation subunit, for having watched statistics number and described viewing number of times undetermined is added by described, has obtained described promotion message viewing number of times.

21. 1 kinds of promotion messages throw in validity determining device, and it is characterized in that, described device comprises:

Processor;

For the storer of storage of processor executable instruction;

Wherein, described processor is configured to:

22. 1 kinds of promotion messages throw in validity determining device, and it is characterized in that, described device comprises:

Processor;

For the storer of storage of processor executable instruction;

Wherein, described processor is configured to: