CN106101846B - Information processing method and device, and terminal - Google Patents
Information processing method and device, and terminal Download PDFInfo
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- CN106101846B CN106101846B CN201610671496.4A CN201610671496A CN106101846B CN 106101846 B CN106101846 B CN 106101846B CN 201610671496 A CN201610671496 A CN 201610671496A CN 106101846 B CN106101846 B CN 106101846B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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Abstract
The invention discloses an information processing method, an information processing device and a terminal, wherein the method comprises the following steps: the method comprises the steps that in the process of playing a video on a display device of a terminal, a first input operation of a user is obtained, wherein the first input operation is used for selecting an object in a current frame of video playing; acquiring identification information of an object corresponding to a first input operation of the user from a current frame of the video playing; acquiring promotion information to be played according to the identification information of the object, and playing the promotion information to be played on a display device of the terminal; and if the promotion information to be played is played completely or is closed, continuing to play the video.
Description
Technical Field
The present invention relates to electronic technologies, and in particular, to an information processing method and apparatus, and a terminal.
Background
With the vigorous development of the movie and television market, the articles appearing in the movie and television video become a trend easily, and are favored by film watching users. At present, there are two general information (e.g. advertisement) strategies in movie and television videos: one is a patch advertisement that appears at the beginning, end and middle of a movie drama, and the other is an implicit placement advertisement (an implantative advertisement). The patch advertisement is a brand advertisement played by a client before each movie is shown, which is the most obvious and external form of the movie advertisement and belongs to a 'hard advertisement', wherein an advertisement operator cooperates with a producer, a distributor and a showing party of the movie. The embedded advertisement is a part of the media which is integrated with a certain brand goods or service and promoted to the consumers together with the media. The embedded advertisement is integrated into the scenario of the movie in a recessive and humanized mode, so that the audience has a deep brand impression unconsciously.
The patch advertisement has the following disadvantages: 1) for viewing users, the tile advertisements are typically unrelated to the movie content. The patch advertisement appears at the beginning of movie content in a life-saving manner, which interferes the user, influences the user experience and easily causes the user to feel the repugnance. 2) For the advertisement placer, since the patch advertisement usually appears at the beginning of the movie content, the time period for which the patch advertisement can be shown must be within the tolerance of the user, and the time for which the patch advertisement can be shown is limited, the number of advertisements that the placer can place is also limited. 3) For an advertiser, the cost for delivering the patch advertisement is considerable, but on the other hand, the audience of the advertisement delivered by the advertiser is all viewing users, and the advertisement delivery cannot be performed only for interested user groups.
The invisible implanted advertisement has the following defects: 1) the amount of information that items present in the video can convey to the user is extremely limited. This creates a contradiction that items appearing in a video are likely to attract the attention of a user, but the information it delivers to the user is very limited. 2) The method of invisible advertisement placement cannot provide a jump link or a purchasing interface for a user, so that the method cannot directly convert a film watching user into a corresponding purchasing user. 3) Invisible placement of advertisements also requires significant advertising costs.
Disclosure of Invention
In view of this, embodiments of the present invention provide an information processing method, an information processing apparatus, and a terminal to solve at least one problem in the prior art, so as to directly convert a video user into a consumer of a commodity, thereby improving the benefit of the video.
The technical scheme of the embodiment of the invention is realized as follows:
in a first aspect, an embodiment of the present invention provides an information processing method, where the method includes:
the method comprises the steps that in the process of playing a video on a display device of a terminal, a first input operation of a user is obtained, wherein the first input operation is used for selecting an object in a current frame of video playing;
acquiring identification information of an object corresponding to a first input operation of the user from a current frame of the video playing;
acquiring promotion information to be played according to the identification information of the object, and playing the promotion information to be played on a display device of the terminal;
and if the promotion information to be played is played completely or is closed, continuing to play the video.
In a second aspect, an embodiment of the present invention provides an information processing apparatus, which includes a first obtaining unit, a second obtaining unit, a determining unit, a first playing unit, and a second playing unit, wherein:
the first obtaining unit is used for obtaining a first input operation of a user in the process of playing a video on a display device of a terminal, wherein the first input operation is used for selecting an object in a current frame of the video playing;
the second obtaining unit is configured to obtain, from a current frame of the video playing, identification information of an object corresponding to a first input operation of the user;
the determining unit is used for acquiring promotion information to be played according to the identification information of the object;
the first playing unit is used for playing the promotion information to be played on the display equipment of the terminal;
and the second playing unit is used for continuing to play the video if the promotion information to be played is played or closed.
In a third aspect, an embodiment of the present invention provides a terminal, where the terminal includes a display device and a processor, where the processor is configured to:
the method comprises the steps that in the process of playing a video on a display device of a terminal, a first input operation of a user is obtained, wherein the first input operation is used for selecting an object in a current frame of video playing;
acquiring identification information of an object corresponding to a first input operation of the user from a current frame of the video playing;
acquiring promotion information to be played according to the identification information of the object, and playing the promotion information to be played on a display device of the terminal;
and if the promotion information to be played is played completely or is closed, continuing to play the video.
The embodiment of the invention provides an information processing method, an information processing device and a terminal, wherein in the process of playing a video on a display device of the terminal, a first input operation of a user is obtained, and the first input operation is used for selecting an object in a current frame of video playing; acquiring identification information of an object corresponding to a first input operation of the user from a current frame of the video playing; acquiring promotion information to be played according to the identification information of the object, and playing the promotion information to be played on a display device of the terminal; and if the promotion information to be played is played completely or is closed, the video is played continuously, so that the user can easily know the object in the video without searching the object in a way of completely strangling the brain.
Drawings
FIG. 1 is a first schematic flow chart illustrating an implementation of an information processing method according to an embodiment of the present invention;
FIG. 2-1 is a schematic view of a flow chart of an implementation of the information processing method according to the embodiment of the present invention;
FIG. 2-2 is a schematic diagram of a first display region in an embodiment of the invention;
FIG. 3-1 is a schematic view of a scene for playing an advertisement according to an embodiment of the present invention;
FIG. 3-2 is a third schematic flow chart illustrating an implementation of the information processing method according to the embodiment of the present invention;
FIG. 4 is a schematic diagram of a structure of an information processing apparatus according to an embodiment of the present invention.
Detailed Description
In view of the foregoing problems, embodiments of the present invention provide an information processing method, in which a user, during watching a video, if interested in an object appearing in a video picture, locates the object appearing in the video through an input device such as a mouse, so that a terminal serving as a playing device can obtain identification information of the object, then the playing device obtains promotion information (such as an advertisement) corresponding to the identification information of the object, and finally the playing device displays the advertisement of the object to the user. Through the technical scheme provided by the embodiment of the invention, the playing device can acquire the object which is interested by the user, and the advertisement of the object is displayed to the user in the process that the user watches the video, so that the user can easily know the object in the video without searching the object in a way of completely enchanting the user.
The technical solution of the present invention is further elaborated below with reference to the drawings and the specific embodiments.
In order to solve the foregoing technical problem, an embodiment of the present invention provides an information processing method, where the method is applied to a terminal, and a function implemented by the terminal may be implemented by a processor in the terminal calling a program code, where of course, the program code may be stored in a computer storage medium, and thus, the terminal at least includes the processor and the storage medium.
Fig. 1 is a first schematic flow chart illustrating an implementation process of an information processing method according to an embodiment of the present invention, as shown in fig. 1, the information processing method includes:
step S101, in the process of playing a video on a display device of a terminal, acquiring a first input operation of a user, wherein the first input operation is used for selecting an object in a current frame of video playing;
here, the terminal may be various types of electronic devices with information processing capability in the implementation process, for example, the electronic devices may include a mobile phone, a tablet computer, a desktop computer, a vehicle-mounted device, a television, and the like.
Here, the object includes an item in a video, a person, an animal, a plant, a melody, a staff member in a staff table, and the like, for example, the item includes a shirt, a tie, milk, glasses, and a jacket; characters include actors and actresses.
Here, the first input operation differs according to the type of the terminal, for example, when the terminal is a general personal computer and the input device is a mouse, the first input operation may be a click operation of the user on the video through the mouse, and of course, an object on the video is an object selected through the click operation of the mouse. When the display device of the terminal is a touch display screen (e.g., a smart phone, a tablet computer, a desktop computer), the first input operation may be a touch operation of an operation body, where the operation body includes a finger, a stylus, and the like. It should be noted that, a person skilled in the art may define a specific operation manner of the first input operation by himself/herself, for example, the first input operation may include an operation of a user triggering a video pause and other operations, for example, the first input operation is a series of operations: and the user pauses the video, slides the mouse on the video, and stops the display cursor of the mouse at the object of the video, namely, the object is selected from the current frame of the video playing. Of course, the first input operation may be such that: the user touches an object on the current frame with a finger or the user holds a mouse over the object on the current frame. In the specific implementation process, the method provided by the embodiment of the present invention is not limited, and those skilled in the art may also implement the first input operation through various existing technologies, so that details are not described again.
Step S102, obtaining identification information of an object corresponding to a first input operation of the user from a current frame of the video playing;
here, the identification information of the object may be information such as the number of the object, the name of the object, and the like.
Step S103, acquiring the advertisement to be played according to the identification information of the object, and playing the advertisement to be played on the display equipment of the terminal;
here, in the implementation process, the acquiring, by the terminal, the advertisement to be played according to the identification information of the object includes: the terminal obtains the advertisement to be played locally according to the identification information of the object, or the terminal requests the server for the advertisement to be played according to the identification information of the object, wherein if the terminal requests the server, the step S103 includes: step S1031, the terminal initiates an advertisement request to the server according to the identification information of the object, and the advertisement request is used for requesting an advertisement related to the object; step S1032, the terminal receives the advertisement to be played sent by the server as a response to the advertisement request.
Here, after the terminal acquires the advertisement to be played, the terminal automatically plays the advertisement to be played on a display device of the terminal, that is, for the user, when the user selects an object of interest on the current frame, the terminal determines the object of interest of the user, and then the terminal automatically plays the advertisement of the object, so that the user participates in the whole process, only selects the object of interest in the video, but other processes are not involved, for example, no advertisement link is displayed to the user, and the user clicks the link to jump to an advertisement page.
And step S104, if the advertisement to be played is played completely or is closed, continuing to play the video.
Here, if the advertisement to be played is played completely or is closed, the terminal automatically plays the video, and in the implementation process, in step S104, if the advertisement to be played is played completely, the continuing to play the video includes:
step S1041, recording the identification information of the current frame of the video;
step S1042, if the advertisement to be played is played, determining a video frame to be played from the video according to the identification information of the current frame;
and step S1043, playing the video frame to be played.
Here, the identification Information (ID) of the current frame may be a number of the current video frame, and the video frame to be played may be a video frame after the current frame, or a start frame of the video frame to be played may be determined according to the identification information of the current frame, and then the start frame may be played.
Here, after the advertisement to be played is played, the terminal continues to play the video. Generally, if a user is interested in an object in a video and wants to know the object, an advertisement related to the object is played; if the user is not interested in the object during the playing, the user may not want to continue watching, i.e., the user may turn off the advertisement. And if the advertisement to be played is closed after being played, the terminal continues to play the video.
In the embodiment of the present invention, for the same video or one frame in the video, multiple advertisements to be played may be included, so in the implementation process, an advertisement for a certain video may be stored in one database, and for convenience of searching, the attribute information of the advertisement may further include identification information of the advertisement, identification information of the video to which the advertisement belongs, or identification information of the frame to which the advertisement belongs, and the identification information of the advertisement may be information such as a name or a number of the advertisement information. In addition, a relationship list may be provided, which is used to indicate the mapping relationship between the identification information of the object (e.g. goods) and the identification of the advertisement, so that the identification information of the corresponding advertisement can be found according to the identification information of the object, and then the corresponding advertisement can be found from the database according to the identification information of the advertisement. Since the advertisement of the video is closely related to the frame of the video playing, as a preferred technical solution, the identification information of the object belonging to the frame can be stored in the relation list in units of frames, and the advertisement can be stored in the database in units of frames.
In the implementation process, the advertisement to be played may actually adopt a buried point advertisement delivery mode, where the buried point advertisement delivery mode refers to that a user triggers advertisement delivery when the user plays the advertisement for a certain time period. I.e., when certain frames occur during the playing of the video, advertisements related to the objects in the frames may be triggered. The advertisement to be played may be displayed in a variety of ways, for example, the display ways include, but are not limited to: the player adopts floating layer picture display, progress bar character display and advertisement embedding in video scenes.
In the related art, advertisement delivery in a video player has appeared on the market at present, for example, advertisements such as the same star are displayed during playing, but the advertisement delivery related to objects in the video in the related art needs a user to pause the video, then the user clicks the objects in the video, so that the terminal displays the advertisement link of the objects, and then the user clicks the advertisement link to jump to an advertisement page; after the video is played, the user needs to manually click the video again, so that the video is continuously played, and the current user is inconvenient to watch the advertisement of the object in the video, the association degree between the advertisement of the object in the video and the video is not high, the user can complete the operation by manually operating the video step by step, and the user experience is not good. In addition, if the user does not want to click to jump during the video playing, the scene that is played back and comes out of the video player lacks the corresponding associated advertisement entry, so that the user cannot find the advertisement entry after playing. In order to solve the problem, the embodiment provides a method for associating content inside a video player with content outside the video player so as to push advertisements, the method places advertisements in a video in a buried point manner, and when a user triggers advertisement placement (step S101), exposure opportunities of the video buried point advertisements can be improved and audience interest level can be improved through the correlated placement of the advertisements inside and outside the video, so that the association between the video content and the advertisements is improved.
Based on the foregoing embodiments, an embodiment of the present invention provides an information processing method, and fig. 2-1 is a schematic flow chart illustrating an implementation of the information processing method according to the embodiment of the present invention, as shown in fig. 2-1, the method includes:
step S201, playing a video in a first display area;
here, the first display area refers to an area for playing a video, and in general, for a video player, as shown in fig. 2-2, a playing interface of the video player can be regarded as a window, in which an area for playing a video is a first display area 12, and includes an area for displaying a video list and the like 13 in addition to the first display area. It should be noted that the display interface shown in fig. 2-2 is also applicable to a video playing interface of a webpage layout, and the video playing interface of the webpage layout also includes at least the first display area 12.
Step S202, in the process of playing a video on a display device of a terminal, acquiring a first input operation of a user, wherein the first input operation is used for selecting an object in a current frame of video playing;
step S203, obtaining identification information of an object corresponding to a first input operation of the user from the current frame of the video playing;
step S204, obtaining the advertisement to be played according to the identification information of the object;
step S205, judging whether the first display area meets a preset condition or not to obtain a first judgment result;
here, the preset condition may be a condition regarding a display area of the first display area, for example, the preset condition may be a full screen, and for example, the preset condition may be a ratio regarding a ratio between the first display area and a screen interface of the terminal, and in the implementation, a ratio of a length or a width of the first display area to a length or a width of the screen interface of the terminal may be adopted.
Step S206, if the first display area meets the preset condition, the advertisement to be played is played in the first display area;
step S207, if the first display area meets the preset condition, the advertisement to be played is played in a preset second display area;
and step S208, if the advertisement to be played is played completely or is closed, continuing to play the video.
In this embodiment of the present invention, if the advertisement to be played is played in the preset second display area, the method further includes: and playing the advertisement to be played in the first display area, namely, in a screen interface of the terminal, the first display area and the second display area both play the advertisement to be played. Therefore, the technical scheme provided by the embodiment of the invention not only associates the contents inside and outside the video player, but also improves the exposure chance of the video spot-buried advertisement, and can also improve the interest degree of audiences, thereby improving the association between the contents and the advertisement.
In steps S205 to S208 in the embodiment of the present invention, for example, if the first display area is full screen, the advertisement to be played may be in the first display area; if the first display area is not, the advertisement to be played may be in a preset second display area.
The present embodiment provides a method for associating content inside a video player with content outside the video player so as to push advertisements, in which the method plays the advertisements at advertisement sites (such as a video detail page) in a relevant area outside the video by performing a spot placement of the advertisements inside the video (see step S207). In practice, a video clip at the corresponding advertisement site may be selected for play. Through the video internal and external advertisement correlation putting, the exposure opportunity of the video embedded point advertisement can be improved, the audience interest degree can also be improved, and the correlation between the content and the advertisement is further improved.
The embodiment of the invention provides an information processing method, which is characterized in that advertisements are placed in embedded points in a video, the embedded point advertisements are displayed at advertisement positions (such as video detail pages) outside the video, and video segments at corresponding advertisement embedded points can be selected to be played (the advertisement segments are played when a cursor is positioned on the advertisement positions, and a user clicks a left mouse button or a right mouse button or double clicks and the like). Through the video internal and external advertisement correlation putting, the exposure opportunity of the video embedded point advertisement can be improved, the audience interest degree can also be improved, and therefore the correlation between the content and the advertisement is improved.
In the embodiment of the invention, the number of the advertisements of the embedded points in the video is not limited, and a plurality of advertisements can be corresponding to the same moment or a plurality of advertisements at different moments. The display mode of the advertisement may not be limited, and may be, for example, a floating-layer picture display of a player, a progress bar text display, or an advertisement embedded in a video scene.
In the embodiment of the invention, the advertisement is firstly played by the advertisement space, and when the page cursor is positioned on the advertisement space, the video segment with the advertisement is played, an image Interchange Format (GIF) can be adopted, and a screenshot page can also be displayed by the advertisement space.
In the embodiment of the invention, the advertisement outside the video and the advertisement in the video can be the same advertisement, or can be different advertisements but belong to the same type of corresponding advertisement. If there are multiple buried point advertisements, the multiple buried point advertisements may be presented simultaneously through the positions, or alternatively presented in one or two positions.
As shown in fig. 3-1, when a user plays a video to a certain time, a wall in the scene of the video is provided with a poster advertisement of "patent", and at the same time, an advertisement space of a video detail page on the right side of the player interface displays a video advertisement of "patent" for specifically introducing a patent department of a certain company. When the user moves to the upper part of the right 'content' by using a mouse, the video clip with the advertisement is played, and a GIF (graphic interchange format) picture mode can be adopted.
It will be appreciated that the poster advertisement in the video may be an advertisement that is integrated with the video content, an advertisement that is externally triggered to be displayed as a floating layer picture, or the like. And the number of the advertisements in the video can be multiple at the same time, multiple advertisement positions or one or two advertisement positions outside the video are switched alternately at preset time intervals, or the user can switch the advertisement positions by himself/herself. In addition, the advertisement outside the video may also be an introduction advertisement of a patent department, which may be different from the advertisement inside the video.
Fig. 3-2 is a schematic flow chart of an implementation of the information processing method according to the embodiment of the present invention, and as shown in fig. 3-2, the method includes: step S301, putting a buried advertisement in a video; step S302, displaying the advertisement corresponding to the buried point advertisement at the advertisement position outside the video (the advertisement inside the video is the same as or corresponds to the advertisement outside the video). Step S303, judging whether the user clicks an object in the video; step S304, if yes, playing the advertisement corresponding to the object in the video.
It can be seen from the above embodiments that, through the video internal and external advertisement associated delivery, the exposure opportunity of the video embedded point advertisement can be improved, and the audience interest level can also be improved, thereby improving the relevance of the content and the advertisement.
Based on the foregoing embodiments, an embodiment of the present invention further provides an information processing apparatus, where each unit included in the apparatus and each module included in each unit can be implemented by a processor in a terminal, and certainly can also be implemented by a specific logic circuit; in the course of a particular embodiment, the processor may be a Central Processing Unit (CPU), a Microprocessor (MPU), a Digital Signal Processor (DSP), a Field Programmable Gate Array (FPGA), or the like.
Fig. 4 is a schematic diagram of a composition structure of an information processing apparatus according to an embodiment of the present invention, and as shown in fig. 4, the apparatus 400 includes a first obtaining unit 401, a second obtaining unit 402, a determining unit 403, a first playing unit 404, and a second playing unit 405, where:
the first obtaining unit 401 is configured to obtain a first input operation of a user in a process of playing a video on a display device of a terminal, where the first input operation is used to select an object in a current frame of the video playing;
the second obtaining unit 402, configured to obtain, from a current frame of the video playing, identification information of an object corresponding to a first input operation of the user;
the determining unit 403 is configured to obtain an advertisement to be played according to the identification information of the object;
the first playing unit 404 is configured to play the advertisement to be played on a display device of the terminal;
the second playing unit 405 is configured to continue to play the video if the advertisement to be played is played completely or is closed.
In other embodiments of the present invention, the apparatus further comprises: a third playing unit, configured to play the video in the first display area;
the first playing unit comprises a judging module and a first playing module, wherein:
the judging module is used for judging whether the first display area meets a preset condition or not to obtain a first judging result;
the first playing module is configured to play the advertisement to be played in the first display area if the first display area meets the preset condition.
In other embodiments of the present invention, the first playing unit further includes a second playing module, configured to play the advertisement to be played in a preset second display area if the first display area meets the preset condition.
In other embodiments of the present invention, the second playing unit includes a recording module, a determining module, and a third playing module, wherein:
the recording module is used for recording the identification information of the current frame of the video;
the determining module is used for determining a video frame to be played from the video according to the identification information of the current frame if the advertisement to be played is played;
and the third playing module is used for playing the video frame to be played.
In other embodiments of the present invention, the determining unit comprises an initiating module and a receiving module, wherein:
the initiating module is used for initiating an advertisement request according to the identification information of the object, and the advertisement request is used for requesting an advertisement related to the object;
and the receiving module is used for receiving the sent advertisement to be played as the response to the advertisement request.
Here, it should be noted that: the above description of the embodiment of the apparatus is similar to the above description of the embodiment of the method, and has similar beneficial effects to the embodiment of the method, and therefore, the description thereof is omitted. For technical details that are not disclosed in the embodiments of the apparatus of the present invention, please refer to the description of the embodiments of the method of the present invention for understanding, and therefore, for brevity, will not be described again.
Based on the foregoing embodiment, an embodiment of the present invention further provides a terminal, where the terminal includes a display device and a processor, where the processor is configured to:
the method comprises the steps that in the process of playing a video on a display device of a terminal, a first input operation of a user is obtained, wherein the first input operation is used for selecting an object in a current frame of video playing;
acquiring identification information of an object corresponding to a first input operation of the user from a current frame of the video playing;
acquiring an advertisement to be played according to the identification information of the object, and playing the advertisement to be played on a display device of the terminal;
and if the advertisement to be played is played completely or is closed, continuing to play the video.
In another embodiment of the present invention, the playing the advertisement to be played on the display device of the terminal includes:
displaying the video in a first display area;
judging whether the first display area meets a preset condition or not to obtain a first judgment result;
and if the first display area meets the preset condition, playing the advertisement to be played in the first display area.
In other embodiments of the present invention, the processor is further configured to:
and if the first display area meets the preset condition, playing the advertisement to be played in a preset second display area.
In other embodiments of the present invention, if the advertisement to be played is played completely, the continuing to play the video includes:
recording identification information of a current frame of the video;
if the advertisement to be played is played completely, determining a video frame to be played from the video according to the identification information of the current frame;
and playing the video frame to be played.
In other embodiments of the present invention, the obtaining and determining the advertisement to be played according to the identification information of the object includes:
initiating an advertisement request according to the identification information of the object, wherein the advertisement request is used for requesting an advertisement related to the object;
and receiving the sent advertisement to be played as a response to the advertisement request.
Here, it should be noted that: the description of the terminal embodiment is similar to the description of the method, and has the same beneficial effects as the method embodiment, and therefore, the description is omitted. For technical details that are not disclosed in the terminal embodiment of the present invention, those skilled in the art should refer to the description of the method embodiment of the present invention to understand that, for brevity, detailed description is omitted here.
It should be appreciated that reference throughout this specification to "one embodiment" or "an embodiment" means that a particular feature, structure or characteristic described in connection with the embodiment is included in at least one embodiment of the present invention. Thus, the appearances of the phrases "in one embodiment" or "in an embodiment" in various places throughout this specification are not necessarily all referring to the same embodiment. Furthermore, the particular features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. It should be understood that, in various embodiments of the present invention, the sequence numbers of the above-mentioned processes do not mean the execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation on the implementation process of the embodiments of the present invention. The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
In the several embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described device embodiments are merely illustrative, for example, the division of the unit is only a logical functional division, and there may be other division ways in actual implementation, such as: multiple units or components may be combined, or may be integrated into another system, or some features may be omitted, or not implemented. In addition, the coupling, direct coupling or communication connection between the components shown or discussed may be through some interfaces, and the indirect coupling or communication connection between the devices or units may be electrical, mechanical or other forms.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units; can be located in one place or distributed on a plurality of network units; some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, all the functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may be separately regarded as one unit, or two or more units may be integrated into one unit; the integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
Those of ordinary skill in the art will understand that: all or part of the steps for realizing the method embodiments can be completed by hardware related to program instructions, the program can be stored in a computer readable storage medium, and the program executes the steps comprising the method embodiments when executed; and the aforementioned storage medium includes: various media that can store program codes, such as a removable Memory device, a Read Only Memory (ROM), a magnetic disk, or an optical disk.
Alternatively, the integrated unit of the present invention may be stored in a computer-readable storage medium if it is implemented in the form of a software functional module and sold or used as a separate product. Based on such understanding, the technical solutions of the embodiments of the present invention may be essentially implemented or a part contributing to the prior art may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the methods described in the embodiments of the present invention. And the aforementioned storage medium includes: a removable storage device, a ROM, a magnetic or optical disk, or other various media that can store program code.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.
Claims (11)
1. An information processing method, characterized in that the method comprises:
the method comprises the steps that in the process of playing a video on a display device of a terminal, a first input operation of a user is obtained, wherein the first input operation is used for selecting an object in a current frame of video playing;
acquiring identification information of an object corresponding to a first input operation of the user from a current frame of the video playing;
putting the buried point popularization information in the video;
displaying promotion information corresponding to the embedded point promotion information in a promotion information bit outside the video;
judging whether the user clicks an object in the video or not;
if so, acquiring promotion information to be played corresponding to the object in the video according to the identification information of the object, playing the promotion information corresponding to the embedded point promotion information at a promotion information position outside the video, and stopping playing the video;
and if the promotion information to be played is played completely or is closed, continuing to play the video.
2. The method of claim 1, further comprising: playing the video in a first display area;
the playing the promotion information to be played on the display device of the terminal includes:
judging whether the first display area meets a preset condition or not to obtain a first judgment result;
and if the first display area meets the preset condition, the promotion information to be played is played in the first display area.
3. The method of claim 2, further comprising:
and if the first display area does not meet the preset condition, playing the promotion information to be played in a preset second display area.
4. The method according to any one of claims 1 to 3, wherein if the promotion information to be played is played completely, continuing to play the video includes:
recording identification information of a current frame of the video;
if the promotion information to be played is played completely, determining a video frame to be played from the video according to the identification information of the current frame;
and playing the video frame to be played.
5. The method according to any one of claims 1 to 3, wherein the obtaining and determining promotion information to be played according to the identification information of the object includes:
initiating a promotion information request according to the identification information of the object, wherein the promotion information request is used for requesting promotion information about the object;
and receiving the promotion information to be played as a response to the promotion information request.
6. The utility model provides an information processing device, its characterized in that, the device includes first acquisition unit, second acquisition unit, buries some popularization information and puts in unit, popularization information show unit, judgement unit, confirms unit, first broadcast unit and second broadcast unit, wherein:
the first obtaining unit is used for obtaining a first input operation of a user in the process of playing a video on a display device of a terminal, wherein the first input operation is used for selecting an object in a current frame of the video playing;
the second obtaining unit is configured to obtain, from a current frame of the video playing, identification information of an object corresponding to a first input operation of the user;
the buried point popularization information releasing unit is used for releasing buried point popularization information in the video;
the promotion information display unit is used for displaying promotion information corresponding to the embedded point promotion information at a promotion information bit outside the video;
the judging unit is used for judging whether the user clicks an object in the video or not;
the determining unit is used for acquiring promotion information to be played corresponding to the object in the video according to the identification information of the object when the user clicks the object in the video;
the first playing unit is used for playing promotion information corresponding to the embedded point promotion information at a promotion information position outside the video and stopping playing of the video;
and the second playing unit is used for continuing to play the video if the promotion information to be played is played or closed.
7. The apparatus of claim 6, further comprising: a third playing unit, configured to play the video in the first display area;
the first playing unit comprises a judging module and a first playing module, wherein:
the judging module is used for judging whether the first display area meets a preset condition or not to obtain a first judging result;
the first playing module is configured to play the promotion information to be played in the first display area if the first display area meets the preset condition.
8. The apparatus according to claim 7, wherein the first playing unit further comprises a second playing module, configured to play the promotion information to be played in a preset second display area if the first display area does not satisfy the preset condition.
9. The apparatus of any of claims 6 to 8, wherein the second playback unit comprises a recording module, a determining module, and a third playback module, wherein:
the recording module is used for recording the identification information of the current frame of the video;
the determining module is used for determining a video frame to be played from the video according to the identification information of the current frame if the promotion information to be played is played;
and the third playing module is used for playing the video frame to be played.
10. An information processing terminal, characterized in that the terminal comprises a display device and a processor, wherein the processor is configured to:
the method comprises the steps that in the process of playing a video on a display device of a terminal, a first input operation of a user is obtained, wherein the first input operation is used for selecting an object in a current frame of video playing;
acquiring identification information of an object corresponding to a first input operation of the user from a current frame of the video playing;
putting the buried point popularization information in the video;
displaying promotion information corresponding to the embedded point promotion information in a promotion information bit outside the video;
judging whether the user clicks an object in the video or not;
if so, acquiring promotion information to be played corresponding to the object in the video according to the identification information of the object, playing the promotion information corresponding to the embedded point promotion information by a promotion information bit outside the video, and stopping playing the video;
and if the promotion information to be played is played completely or is closed, continuing to play the video.
11. A computer-readable storage medium, in which at least one instruction, at least one program, a set of codes, or a set of instructions is stored, which is loaded and executed by a processor to implement the information processing method according to any one of claims 1 to 5.
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| CN109391834B (en) * | 2017-08-03 | 2021-08-31 | 阿里巴巴集团控股有限公司 | Playing processing method, device, equipment and storage medium |
| CN108540840B (en) * | 2018-04-23 | 2020-07-28 | 网易传媒科技（北京）有限公司 | Content output method and device, medium and computing equipment |
| CN109600656B (en) * | 2018-12-05 | 2023-05-30 | 北京字节跳动网络技术有限公司 | Video list display method and device, terminal equipment and storage medium |
| CN109829752A (en) * | 2019-01-04 | 2019-05-31 | 苏州博美文化传媒有限公司 | A kind of new retail platform promoting entity brand and sales volume by movie and TV culture |
| CN110111125A (en) * | 2019-03-21 | 2019-08-09 | 北京奇艺世纪科技有限公司 | A kind of information output method, device, terminal and readable storage medium storing program for executing |
| CN110582015A (en) * | 2019-07-26 | 2019-12-17 | 马力 | extension method, system and terminal for controlling video picture information |
| CN112565859B (en) * | 2019-09-26 | 2022-08-30 | 北京字节跳动网络技术有限公司 | Video content display method, client and storage medium |
| CN112565835A (en) * | 2019-09-26 | 2021-03-26 | 北京字节跳动网络技术有限公司 | Video content display method, client and storage medium |
| CN113518251B (en) * | 2020-04-10 | 2024-05-28 | 腾讯科技（深圳）有限公司 | Method, device, client and storage medium for processing playing of popularization media information |
| CN111932322A (en) * | 2020-09-24 | 2020-11-13 | 腾讯科技（深圳）有限公司 | Advertisement display method, related device, equipment and storage medium |
| CN117372088B (en) * | 2023-12-08 | 2024-02-23 | 莱芜职业技术学院 | Music teaching popularization method and system |
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