CN108540840B

CN108540840B - Content output method and device, medium and computing equipment

Info

Publication number: CN108540840B
Application number: CN201810370546.4A
Authority: CN
Inventors: 刘佳
Original assignee: Netease Media Technology Beijing Co Ltd
Current assignee: Netease Media Technology Beijing Co Ltd
Priority date: 2018-04-23
Filing date: 2018-04-23
Publication date: 2020-07-28
Anticipated expiration: 2038-04-23
Also published as: CN108540840A

Abstract

An embodiment of the present invention provides a content output method, including: obtaining a sharing operation of sharing first content to at least one other user, wherein the first content has a preset output duration; responding to the sharing operation, and outputting second content, wherein the second content is related to the first content, and the preset output time of the second content is shorter than the preset output time of the first content; and outputting the third content after outputting the second content. The first content is shared by at least one other user, so that the second content is output, and the preset output time of the second content is shorter than the preset output time of the first content, so that the third content can be watched in advance, and the user experience is improved. In addition, the embodiment of the invention also provides a content output device, a medium and a computing device.

Description

Content output method and device, medium and computing equipment

Technical Field

The embodiment of the invention relates to the technical field of computers, in particular to a content output method and device, a medium and a computing device.

Background

This section is intended to provide a background or context to the embodiments of the invention that are recited in the claims. The description herein is not admitted to be prior art by inclusion in this section.

With the continuous development of the technology, users can watch various multimedia information online or offline through the electronic equipment. In order to expand the spread range of target multimedia information, multimedia information providers sometimes integrate multimedia information of different contents together for users to watch. For example, a video provider usually integrates a video advertisement before playing a video, and when a user watches a video online, the user usually needs to wait for the video advertisement to be completely played to watch a feature, or buy a member to skip the video advertisement and directly play the feature. However, long waiting periods before watching the video may cause the user to lose patience, which may result in user loss, and the cost of purchasing members to skip the advertisement may be too high. Therefore, when multimedia information of different contents is integrated and the multimedia information is played in sequence, the user experience is sometimes poor.

Disclosure of Invention

In the prior art, when multimedia information of different contents is integrated together and the multimedia information is played in sequence, user experience is easily poor.

For this reason, an improved content output method is highly needed to improve the user experience when multimedia information of different contents are integrated together for playing.

In this context, embodiments of the present invention are intended to provide a content output method and apparatus, a medium, and a computing device.

In a first aspect of an embodiment of the present invention, a content output method is provided, including obtaining a sharing operation for sharing first content to at least one other user, where the first content has a preset output duration; responding to the sharing operation, and outputting second content, wherein the second content is related to the first content, and the preset output duration of the second content is shorter than that of the first content; and outputting the third content after outputting the second content.

In an embodiment of the present invention, the content output method further includes determining a number of users of the at least one other user for which the sharing operation is directed; and determining the second content according to the number of the users.

In another embodiment of the present invention, the content output method further includes outputting the first content to the at least one other user in response to the sharing operation.

In yet another embodiment of the present invention, the first content includes an advertisement video, and outputting the first content to the at least one other user includes: acquiring a plurality of frames of pictures in the advertisement video; generating a corresponding GIF (graphic interchange Format) dynamic image based on the multi-frame pictures; and outputting the GIF-map to the at least one other user.

In another embodiment of the present invention, the first content is an advertisement video, and outputting the first content to the at least one other user includes: acquiring a target picture in the advertisement video; and outputting the target picture to the at least one other user.

In another embodiment of the present invention, the first content is an advertisement video, and outputting the first content to the at least one other user includes: acquiring the audio frequency in the advertisement video; and outputting the audio to the at least one other user.

In still another embodiment of the present invention, after outputting the first content to the at least one other user, the content output method further includes outputting a fourth content to a user who operates the first content among the at least one other user.

In yet another embodiment of the present invention, the second content includes any one or more of the following: performing frame skipping on the first content to obtain content; and editing the first content to obtain the content.

In a second aspect of embodiments of the present invention, there is provided a content output apparatus including an acquisition module, a first response module, and a first output module. The acquisition module is used for acquiring sharing operation for sharing first content to at least one other user, wherein the first content has preset output duration; the first response module is used for responding to the sharing operation and outputting second content, wherein the second content is related to the first content, and the preset output time length of the second content is shorter than the preset output time length of the first content; and the first output module is used for outputting the third content after outputting the second content.

In an embodiment of the present invention, the content output apparatus further includes a first determination module and a second determination module. The first determining module is configured to determine a number of users of the at least one other user to which the sharing operation is directed; and the second determining module is used for determining the second content according to the number of the users.

In another embodiment of the present invention, the content output apparatus further includes a second response module, configured to output the first content to the at least one other user in response to the sharing operation.

In another embodiment of the present invention, the first content includes an advertisement video, and the second response module includes a first obtaining unit, a generating unit, and a first output unit. The first acquisition unit is used for acquiring multi-frame pictures in the advertisement video; the generating unit is used for generating a corresponding GIF (graphic interchange Format) motion picture based on the multi-frame pictures; and a first output unit for outputting the GIF-map to the at least one other user.

In another embodiment of the present invention, the first content is an advertisement video, and the second response module includes a second obtaining unit and a second output unit. The second acquisition unit is used for acquiring a target picture in the advertisement video; and a second output unit for outputting the target picture to the at least one other user.

In another embodiment of the present invention, the first content is an advertisement video, and the second response module includes a third obtaining unit and a third outputting unit. The third obtaining unit is used for obtaining the audio frequency in the advertisement video; and a third output unit for outputting the audio to the at least one other user.

In yet another embodiment of the present invention, the content output apparatus further includes a second output module, configured to output a fourth content to a user who operates the first content among the at least one other user after outputting the first content to the at least one other user.

In a third aspect of embodiments of the present invention, there is provided a medium storing computer-executable instructions that, when executed by a processing unit, are configured to implement a content output method as described above.

In a fourth aspect of embodiments of the present invention, there is provided a computing device comprising: a processing unit; and a storage unit storing computer-executable instructions for implementing the content output method as described above when executed by the processing unit.

According to the content output method, the content output device, the content output medium and the computing equipment, the electronic equipment can output the second content by sharing the first content with the preset output time length to at least one other user, and the preset output time length of the second content is smaller than the preset output time length of the first content, so that the third content can be watched in advance. Under the condition, the first content with the preset output duration is shared with at least one other user, so that the propagation range of the first content can be expanded, the electronic equipment can output the second content, the situation that the user waits for too long time to watch the third content can be avoided, and better experience is brought to the user.

Drawings

The above and other objects, features and advantages of exemplary embodiments of the present invention will become readily apparent from the following detailed description read in conjunction with the accompanying drawings. Several embodiments of the invention are illustrated by way of example, and not by way of limitation, in the figures of the accompanying drawings and in which:

FIG. 1 schematically illustrates an application scenario according to an embodiment of the present invention;

fig. 2 schematically shows a flow chart of a content output method according to an embodiment of the present invention;

FIG. 3 is a schematic diagram illustrating content output when providing a "share mode" function entry according to an embodiment of the present invention;

fig. 4 schematically shows a flow chart of a content output method according to another embodiment of the present invention;

fig. 5 schematically shows a schematic diagram of determining second content according to the number of users according to an embodiment of the present invention;

FIG. 6 schematically shows a flow diagram for outputting first content to at least one other user, in accordance with an embodiment of the invention;

FIG. 7 schematically illustrates a flow diagram for outputting first content to at least one other user according to another embodiment of the present invention;

FIG. 8 schematically illustrates a flow diagram for outputting first content to at least one other user according to another embodiment of the present invention;

fig. 9 schematically shows a block diagram of a content output apparatus according to an embodiment of the present invention;

FIG. 10 schematically illustrates a block diagram of a second response module in accordance with an embodiment of the present invention;

FIG. 11 schematically illustrates a block diagram of a second response module in accordance with another embodiment of the invention;

FIG. 12 schematically illustrates a block diagram of a second response module in accordance with another embodiment of the invention;

FIG. 13 schematically shows a program product for implementing a content output method according to an embodiment of the present invention; and

fig. 14 schematically shows a block diagram of a computing device for implementing a content output method according to an embodiment of the present invention.

In the drawings, the same or corresponding reference numerals indicate the same or corresponding parts.

Detailed Description

The principles and spirit of the present invention will be described with reference to a number of exemplary embodiments. It is understood that these embodiments are given solely for the purpose of enabling those skilled in the art to better understand and to practice the invention, and are not intended to limit the scope of the invention in any way. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

As will be appreciated by one skilled in the art, embodiments of the present invention may be embodied as a system, apparatus, device, method, or computer program product. Accordingly, the present disclosure may be embodied in the form of: entirely hardware, entirely software (including firmware, resident software, micro-code, etc.), or a combination of hardware and software.

According to an embodiment of the invention, a content output method and device, a medium and a computing device are provided.

The principles and spirit of the present invention are explained in detail below with reference to several representative embodiments of the invention.

Summary of The Invention

The inventor finds that a user can watch various multimedia information online or offline through the electronic equipment. In order to expand the spread range of target multimedia information, multimedia information providers sometimes integrate multimedia information of different contents together for users to watch. For example, a video provider usually integrates a video advertisement before playing a video, and when a user watches a video online, the user usually needs to wait for the video advertisement to be completely played to watch a feature, or buy a member to skip the video advertisement and directly play the feature. However, long waiting periods before watching the video may cause the user to lose patience, which may result in user loss, and the cost of purchasing members to skip the advertisement may be too high. For another example, a video provider may integrate a picture advertisement before playing a video, and when a user watches a video, the user usually needs to wait for the picture advertisement to be completely played to watch a feature film, or buy a member to skip the picture advertisement and directly play the feature film. Therefore, when multimedia information of different contents is integrated and the multimedia information is played in sequence, the user experience is sometimes poor.

Based on the above analysis, the inventors conceived that the electronic device outputs the second content by sharing the first content with the preset output time period to at least one other user, so that the third content can be viewed in advance because the preset output time period of the second content is smaller than the preset output time period of the first content. Under the condition, the first content with the preset output duration is shared with at least one other user, so that the propagation range of the first content can be expanded, the electronic equipment can output the second content, the situation that the user waits for too long time to watch the third content can be avoided, and better experience is brought to the user.

If the other users operate the shared first content, the first content is indicated to be interested in the other users, so that accurate delivery can be performed on the part of users, and after the first content is output to at least one other user, fourth content can be output to a user who operates the first content in at least one other user.

Having described the general principles of the invention, various non-limiting embodiments of the invention are described in detail below.

Application scene overview

An application scenario of an embodiment of the present invention is first explained in detail with reference to fig. 1.

Fig. 1 schematically shows an application scenario according to an embodiment of the present invention.

As shown in fig. 1, the system architecture 100 according to this embodiment may include

terminal devices

101, 102, 103, a network 104 and a server 105. The network 104 serves as a medium for providing communication links between the

terminal devices

101, 102, 103 and the server 105. The network 104 may include various connection types of networks, such as wired and/or wireless communication networks, and so forth.

The user may use the

terminal devices

101, 102, 103 to interact with the server 105 via the network 104 to receive or send messages or the like. The

terminal devices

101, 102, 103 may have installed thereon various client applications, such as video applications, platform software with a function of playing multimedia files, etc. (by way of example only).

The

terminal devices

101, 102, 103 may be various electronic devices having a display screen, including but not limited to smart phones, tablet computers, laptop portable computers, desktop computers, and the like.

The server 105 may be a server providing various services, such as a back-office management server (for example only) providing support for users to watch video using the

terminal devices

101, 102, 103. The background management server may perform processing such as analysis on the received user operation data, and feed back a processing result (for example, a page, information, or data obtained or generated according to a user request) to the terminal device.

It should be noted that the content output method provided by the embodiment of the present invention may be executed by the

terminal device

101, 102, or 103, or may also be executed by another terminal device different from the

terminal device

101, 102, or 103. Accordingly, the content output apparatus provided by the embodiment of the present invention may also be provided in the

terminal device

101, 102, or 103, or in another terminal device different from the

terminal device

101, 102, or 103. Alternatively, the content output method provided by the embodiment of the present invention may be generally performed by the server 105. Accordingly, the content output device provided by the embodiment of the present invention may also be generally provided in the server 105. The content output method provided by the embodiment of the present invention may also be performed by a server or a server cluster different from the server 105 and capable of communicating with the

terminal devices

101, 102, 103 and/or the server 105. Accordingly, the content output apparatus provided by the embodiment of the present invention may also be provided in a server or a server cluster different from the server 105 and capable of communicating with the

terminal devices

101, 102, 103 and/or the server 105.

It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.

Exemplary method

A content output method according to an exemplary embodiment of the present invention is described below with reference to fig. 2 in conjunction with the application scenario of fig. 1. It should be noted that the above application scenarios are merely illustrated for the convenience of understanding the spirit and principles of the present invention, and the embodiments of the present invention are not limited in this respect. Rather, embodiments of the present invention may be applied to any scenario where applicable.

Fig. 2 schematically shows a flowchart of a content output method according to an embodiment of the present invention.

As shown in fig. 2, the content output method according to the embodiment of the present invention includes operations S210 to S230.

In operation S210, a sharing operation for sharing a first content to at least one other user is obtained, where the first content has a preset output duration.

According to an embodiment of the present disclosure, the type of the first content is not limited, and may include one or more of, for example, video, picture, or audio. The first content has a corresponding preset output duration, which may be, for example, 90 seconds, 60 seconds, or other preset output duration.

In operation S220, in response to the sharing operation, a second content is output, where the second content is related to the first content, and a preset output duration of the second content is less than a preset output duration of the first content.

In operation S230, after the second content is output, the third content is output.

According to an embodiment of the present disclosure, in a case where a sharing operation for sharing first content with other users is acquired, second content related to the first content may be output in response to the sharing operation, and after the second content is output, third content may be output. Wherein the second content may be a partial content of the first content or may be a content of the same type as the first content.

According to an embodiment of the present disclosure, for example, in the case where the first content is a video, the second content may be a part of the content of the video. Or the second content may be other video content associated with the video content. It should be noted that the preset output duration of the second content is shorter than the preset output duration of the first content, so that the time that the user cannot watch the third content in advance due to watching the first content is reduced, and the watching experience of the user is improved.

According to an embodiment of the present disclosure, for example, the first content is an advertisement video, the second content is a part of the advertisement video, and the third content is a movie. The user can watch the desired movie through the electronic device, but generally, the user needs to watch the advertisement video first to play the movie in sequence, and in the related art, the user can also purchase members to skip the advertisement, which results in too much cost for the user. According to the embodiment of the disclosure, the user can operate the advertisement video on the electronic device, and share the advertisement video to at least one other user, so that the electronic device does not play the first content, but plays the second content with shorter preset output time.

Fig. 3 is a schematic diagram illustrating content output when providing a "sharing mode" function entry according to an embodiment of the present invention.

As shown in fig. 3, for example, a "sharing mode" function entry may be provided on the display interface, and the user may operate a sharing button corresponding to the "sharing mode", and after receiving the sharing operation of the user, the output time or the output content of the advertisement video may be changed, for example, after the user triggers the sharing button corresponding to the "sharing mode", the advertisement playing time is changed from 90 seconds to 10 seconds, so that only a part of the advertisement video is output before the user watches the movie, and the user only needs to watch a part of the advertisement video instead of watching the entire advertisement video.

According to the embodiment of the invention, the electronic equipment can output the second content by sharing the first content with the preset output time length to at least one other user, and the preset output time length of the second content is less than the preset output time length of the first content, so that the third content can be watched in advance. Under the condition, the first content with the preset output duration is shared with at least one other user, so that the propagation range of the first content can be expanded, the second content can be output, the situation that the user can wait for too long time to watch the third content can be avoided, and better experience is brought to the user.

The method shown in fig. 2 is further described with reference to fig. 4-8 in conjunction with specific embodiments.

Fig. 4 schematically shows a flowchart of a content output method according to another embodiment of the present invention. In this embodiment, operations S240-S250 are included in addition to operations S210-S230 described above with reference to FIG. 2. The description of operations S210 to S230 is omitted herein for the sake of brevity of description.

As shown in fig. 4, the content output method further includes operations S240 to S250.

In operation S240, the number of users of at least one other user for which the sharing operation is directed is determined.

In operation S250, second content is determined according to the number of users.

According to the embodiment of the disclosure, the first content can be shared to one or more other users, and according to the embodiment of the disclosure, the second content can be determined according to the number of users of the one or more other users for which the sharing operation is performed. For example, when the number of users is 10, the second content may be a content in which the first content is shortened to half, and when the number of users is 20, the second content may be a content in which the first content is shortened to one third.

Fig. 5 schematically shows a schematic diagram of determining second content according to the number of users according to an embodiment of the present invention.

As shown in fig. 5, the first content may be shared with other applications associated with the application playing the first content, for example, the application playing the first content is a cooly video, and the other applications associated with the cooly video may be one or more of wechat, QQ, or microblog. When the user shares the first content, the first content may be shared with a friend in a friend group in a WeChat, QQ, or microblog. According to the embodiment of the disclosure, the second content can be determined according to the number of friends in the friend group. For example, if a user shares the first content with 30 friends in the friend group 1, the second content viewed by the user may be one fourth of the first content, and the friend group 2 includes 50 friends. If the user shares the first content with 50 buddies in buddy group 2, the second content viewed by the user may be one-fifth the first content. According to the embodiment of the disclosure, the duration of the second content required to be output can be displayed at the preset position of the head portrait of the friend group according to the number of friends in the friend group. For example, when the second content is a quarter of the first content, if the preset output duration of the first content is 20 seconds, and the preset output duration of the second content may be a quarter of the preset output duration of the first content, the preset output duration of the second content is 5 seconds, and the 5 seconds may be displayed at the predetermined position where the head portrait of the friend group is displayed, so as to prompt the user that the sharing operation may view the 5 seconds of the second content.

According to the embodiment of the disclosure, it may also be set that the playing of the second content is directly terminated when the number of users exceeds a certain number, and a third content playing link is entered, that is, the preset output duration of the second content is set to be 0.

According to the embodiment of the disclosure, the more the number of users to which the sharing operation is directed is, the more the shortened time length can be, the propagation range of the first content can be enlarged, and the waiting time of the users for watching can be reduced, so that the watching experience of the users is improved.

According to an embodiment of the present disclosure, the content output method further includes outputting the first content to at least one other user in response to the sharing operation. According to the embodiment of the disclosure, if a watching user encounters first content which is not interested, such as an advertisement video, the watching user can choose to share the first content, so that the first content is output to at least one other user.

Fig. 6 schematically shows a flow chart for outputting first content to at least one other user according to an embodiment of the present invention.

According to an embodiment of the present disclosure, the first content includes an advertisement video, and as shown in fig. 6, outputting the first content to at least one other user includes operations S261 to S263.

In operation S261, a plurality of frames of pictures in the advertisement video are acquired.

In operation S262, a corresponding GIF moving picture is generated based on the multi-frame picture.

In operation S263, the GIF kinegram is output to at least one other user.

According to the embodiment of the disclosure, the advertisement video may include many frames of pictures, and the multiple frames of pictures are obtained from the advertisement video and the corresponding GIF motion picture is generated. Specifically, as shown in fig. 5, a corresponding GIF icon may be generated on a display interface of the electronic device, and the user may click a sharing button in the GIF icon to share the GIF icon to at least one other user, where the at least one other user may be a user in a user group or a single user.

According to the embodiment of the disclosure, the generated GIF dynamic graph has small data volume compared with the advertisement video, and the marketing propagation range can be expanded under the condition of smaller flow cost.

Fig. 7 schematically shows a flowchart for outputting first content to at least one other user according to another embodiment of the present invention.

According to an embodiment of the present disclosure, the first content includes an advertisement video, and as shown in fig. 7, outputting the first content to at least one other user includes operations S264 to S265.

In operation S264, a target picture in an advertisement video is acquired.

In operation S265, the target picture is output to at least one other user.

According to the embodiment of the disclosure, the advertisement video can comprise a plurality of frames of pictures, and one target picture is obtained from the advertisement video. Specifically, the target picture may be information that the advertisement video most wants to convey, for example, an advertisement related to a piece of advertising shampoo when the advertisement video is displayed, and then the target picture may be a picture related to the shampoo, the picture of the shampoo is displayed on a display interface of the electronic device, and the user may click a share button in the picture of the shampoo, so as to share the picture of the shampoo to at least one other user, where the at least one other user may be a user in a user group, or may be a single user.

According to the embodiment of the disclosure, compared with the advertisement video, the acquired target picture has small data volume, and the marketing propagation range can be expanded under the condition of smaller flow cost.

Fig. 8 schematically shows a flowchart for outputting first content to at least one other user according to another embodiment of the present invention.

According to an embodiment of the present disclosure, the first content includes an advertisement video, and as shown in fig. 8, outputting the first content to at least one other user includes operations S266 to S267.

In operation S266, audio in the advertisement video is acquired.

In operation S267, audio is output to at least one other user.

According to the embodiment of the disclosure, the advertisement video can include audio, and part or all of the audio content can be obtained from the advertisement video. The user may share the audio content with at least one other user, where the at least one other user may be a user in a user group or a single user.

According to the embodiment of the disclosure, compared with advertisement videos, the data volume of the audio is relatively small, the marketing propagation range can be expanded under the condition of small flow cost, meanwhile, the user interest can be aroused by playing the audio, and the advertising effect is improved.

According to an embodiment of the present disclosure, after outputting the first content to the at least one other user, the content output method further includes outputting fourth content to a user who operates the first content among the at least one other user.

According to the embodiment of the disclosure, the user who operates the first content may be marked, for example, the user who shares the advertisement and browses the advertisement in the group may be marked, and the fourth content may be output to the part of the users. The fourth content may be content related to the first content, for example, the first content may be an advertisement for a game and the fourth content may be another advertisement for the game.

According to the embodiment of the disclosure, the fourth content is output to the user who operates the first content in at least one other user, so that the pertinence of advertisement putting can be enhanced, and the overall advertising effect of the advertisement is improved.

According to an embodiment of the present disclosure, the second content includes any one or a combination of more of the following: performing frame skipping playing on the first content to obtain content; and the first content is clipped to obtain the content.

According to the embodiment of the present disclosure, the second content may be a content related to the first content, for example, a content obtained by fast-forwarding the first content, that is, a content obtained by frame skipping the first content. Alternatively, the second content may be a partial content of the first content, for example, a content obtained by editing the first content. According to the embodiment of the present disclosure, the second content may also be a content obtained by clipping the first content and performing frame skipping playback. According to the embodiment of the disclosure, the second content can be obtained after the first content is processed at the server side and is sent to the client side, or the second content can be obtained after the first content is directly processed at the client side and is finally displayed to the user.

Through the embodiment of the invention, the preset output time length of the second content is less than the preset output time length of the first content, so that the third content can be watched in advance. In this case, outputting the second content can avoid the user waiting too long to watch the third content, which brings better experience to the user.

Exemplary devices

Having introduced the method of the exemplary embodiment of the present invention, a content output apparatus of the exemplary embodiment of the present invention is described next with reference to fig. 9.

Fig. 9 schematically shows a block diagram of a content output apparatus according to an embodiment of the present invention.

As shown in fig. 9, the content output apparatus 300 includes an acquisition module 310, a first response module 320, and a first output module 330.

The obtaining module 310 is configured to obtain a sharing operation for sharing a first content with a preset output duration to at least one other user.

The first response module 320 is configured to output a second content in response to the sharing operation, where the second content is related to the first content, and a preset output duration of the second content is shorter than a preset output duration of the first content.

The first output module 330 is configured to output the third content after outputting the second content.

According to an embodiment of the present disclosure, the content output apparatus 300 includes a first determination module 340 and a second determination module 350 in addition to the acquisition module 310, the first response module 320, and the first output module 330.

The first determining module 340 is configured to determine the number of users of at least one other user for which the sharing operation is directed.

The second determining module 350 is configured to determine the second content according to the number of users.

According to an embodiment of the present disclosure, the content output apparatus 300 further includes a second response module 360 for outputting the first content to at least one other user in response to the sharing operation.

According to the embodiment of the disclosure, if a watching user encounters first content which is not interested, such as an advertisement video, the watching user can choose to share the first content, so that the first content is output to at least one other user.

FIG. 10 schematically shows a block diagram of a second response module according to an embodiment of the invention.

As shown in fig. 10, the first content includes an advertisement video, and the second response module 360 includes a first obtaining unit 361, a generating unit 362, and a first output unit 363.

The first obtaining unit 361 is configured to obtain multiple frames of pictures in the advertisement video.

The generating unit 362 is configured to generate a corresponding GIF motion picture based on the multi-frame pictures.

The first output unit 363 is configured to output the GIF kinegram to at least one other user.

FIG. 11 schematically shows a block diagram of a second response module according to another embodiment of the invention.

As shown in fig. 11, the first content is an advertisement video, and the second response module 360 includes a second obtaining unit 364 and a second output unit 365.

The second obtaining unit 364 is configured to obtain a target picture in the advertisement video.

The second output unit 365 is used for outputting the target picture to at least one other user.

FIG. 12 schematically shows a block diagram of a second response module according to another embodiment of the invention.

As shown in fig. 12, the first content is an advertisement video, and the second response module 360 includes a third obtaining unit 366 and a third output unit 367.

The third obtaining unit 366 is used for obtaining the audio in the advertisement video.

The third output unit 367 is used to output audio to at least one other user.

According to an embodiment of the present disclosure, the content output apparatus 300 further includes a second output module 370 for outputting the fourth content to a user operating the first content among the at least one other user after outputting the first content to the at least one other user.

Exemplary Medium

Having described the apparatus of the exemplary embodiment of the present invention, next, a medium of the exemplary embodiment of the present invention for storing computer-executable instructions, which when executed by a processing unit, implement the content output method of fig. 2 to 8, will be described with reference to fig. 13.

In some possible embodiments, aspects of the present invention may also be implemented in a program product including program code, when the program product runs on a computing device, the program code being configured to cause the computing device to perform operations in a content output method according to various exemplary embodiments of the present invention described in the "exemplary method" section above, for example, the computing device may perform operation S210 shown in fig. 2 to obtain a sharing operation for sharing first content with at least one other user, where the first content has a preset output duration; operation S220, in response to the sharing operation, outputting a second content, where the second content is related to the first content, and a preset output duration of the second content is shorter than a preset output duration of the first content; in operation S230, after the second content is output, the third content is output.

The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

Fig. 13 schematically shows a program product for implementing a content output method according to an embodiment of the present invention.

As shown in fig. 13, a program product 40 for implementing a content output method according to an embodiment of the present invention is described, which may employ a portable compact disc read only memory (CD-ROM) and include program code, and may be run on a computing device, such as a personal computer. However, the program product of the present invention is not limited in this regard and, in the present document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.

A readable signal medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable signal medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.

Program code embodied on a readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

Program code for carrying out operations of the present invention may be written in any combination of one or more programming languages, including AN object oriented programming language such as Java, C + +, or the like, as well as conventional procedural programming languages, such as "C", or similar programming languages.

Exemplary computing device

Having described the methods, media, and apparatuses of the exemplary embodiments of the present invention, a computing device of the exemplary embodiments of the present invention, which includes a processing unit and a storage unit storing computer-executable instructions that, when executed by the processing unit, implement the content output methods of fig. 2 to 8, is described next with reference to fig. 14.

The embodiment of the invention also provides the computing equipment. As will be appreciated by one skilled in the art, aspects of the present invention may be embodied as a system, method or program product. Thus, various aspects of the invention may be embodied in the form of: an entirely hardware embodiment, an entirely software embodiment (including firmware, microcode, etc.) or an embodiment combining hardware and software aspects that may all generally be referred to herein as a "circuit," module "or" system.

In some possible embodiments, a computing device according to the present invention may include at least one processing unit, and at least one memory unit. Wherein the storage unit stores program code that, when executed by the processing unit, causes the processing unit to perform the steps in the content output method according to various exemplary embodiments of the present invention described in the above section "exemplary method" of the present specification. For example, the processing unit may execute operation S210 shown in fig. 2, and acquire a sharing operation for sharing a first content with a preset output duration to at least one other user; operation S220, in response to the sharing operation, outputting a second content, where the second content is related to the first content, and a preset output duration of the second content is shorter than a preset output duration of the first content; in operation S230, after the second content is output, the third content is output.

A computing device 50 for implementing the content output method according to this embodiment of the present invention is described below with reference to fig. 14. The computing device 50 shown in FIG. 14 is only one example and should not impose any limitations on the functionality or scope of use of embodiments of the present invention.

As shown in fig. 14, computing device 50 is embodied in the form of a general purpose computing device. Components of computing device 50 may include, but are not limited to: the at least one processing unit 501, the at least one memory unit 502, and a bus 503 connecting the various system components (including the memory unit 502 and the processing unit 501).

The bus 503 includes a data bus, an address bus, and a control bus.

The storage unit 502 may include volatile memory, such as Random Access Memory (RAM)5021 and/or cache memory 5022, and may further include read-only memory (ROM) 5023.

The storage unit 502 may also include a program/utility 5025 having a set (at least one) of program modules 5024, such program modules 5024 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.

Computing device 50 may also communicate with one or more external devices 504 (e.g., keyboard, pointing device, Bluetooth device, etc.), which may be through input/output (I/0) interface 505, and computing device 50 may also communicate with one or more networks (e.g., local area network (L AN), Wide Area Network (WAN) and/or a public network such as the Internet) through network adapter 506. As shown, network adapter 506 communicates with the other modules of computing device 50 over bus 503.

It should be noted that although in the above detailed description several units/modules or sub-units/sub-modules of the apparatus are mentioned, such a division is merely exemplary and not mandatory. Indeed, the features and functionality of two or more of the units/modules described above may be embodied in one unit/module according to embodiments of the invention. Conversely, the features and functions of one unit/module described above may be further divided into embodiments by a plurality of units/modules.

Moreover, while the operations of the method of the invention are depicted in the drawings in a particular order, this does not require or imply that the operations must be performed in this particular order, or that all of the illustrated operations must be performed, to achieve desirable results. Additionally or alternatively, certain steps may be omitted, multiple steps combined into one step execution, and/or one step broken down into multiple step executions.

While the spirit and principles of the invention have been described with reference to several particular embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, nor is the division of aspects, which is for convenience only as the features in such aspects may not be combined to benefit. The invention is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.

Claims

1. A content output method applied to an electronic device, comprising:

the method comprises the steps of obtaining sharing operation of sharing first content to at least one other user, wherein the first content has preset output duration;

responding to the sharing operation, outputting second content so that a user can watch third content in advance, wherein the second content is related to the first content, and the preset output time of the second content is shorter than that of the first content; and

outputting the third content after outputting the second content, wherein the first content, the second content, and the third content respectively include multimedia information.

2. The method of claim 1, wherein the method further comprises:

determining the number of users of the at least one other user for which the sharing operation is directed; and

and determining the second content according to the number of the users.

3. The method of claim 1, wherein the method further comprises:

and responding to the sharing operation, and outputting the first content to the at least one other user.

4. The method of claim 3, wherein the first content comprises an advertising video, and outputting the first content to the at least one other user comprises:

acquiring a plurality of frames of pictures in the advertisement video;

generating a corresponding GIF (graphic interchange Format) dynamic picture based on the multi-frame pictures; and

outputting the GIF map to the at least one other user.

5. The method of claim 3, wherein the first content is an advertising video, outputting the first content to the at least one other user comprises:

acquiring a target picture in the advertisement video; and

outputting the target picture to the at least one other user.

6. The method of claim 3, wherein the first content is an advertising video, outputting the first content to the at least one other user comprises:

acquiring audio in the advertisement video; and

outputting the audio to the at least one other user.

7. The method of claim 3, wherein after outputting the first content to the at least one other user, the method further comprises:

and outputting fourth content to a user operating the first content in the at least one other user, wherein the fourth content comprises multimedia information.

8. The method of claim 1, wherein the second content comprises any one or a combination of:

performing frame skipping on the first content to obtain content;

and editing the first content to obtain the content.

9. A content output apparatus applied to an electronic device, comprising:

the device comprises an acquisition module, a processing module and a display module, wherein the acquisition module is used for acquiring sharing operation of sharing first content to at least one other user, and the first content has preset output duration;

a first response module, configured to output a second content in response to the sharing operation, so that a user may view a third content in advance, where the second content is related to the first content, and a preset output duration of the second content is shorter than a preset output duration of the first content; and

a first output module, configured to output the third content after outputting the second content, where the first content, the second content, and the third content respectively include multimedia information.

10. The apparatus of claim 9, wherein the apparatus further comprises:

a first determining module, configured to determine a number of users of the at least one other user for which the sharing operation is directed; and

and the second determining module is used for determining the second content according to the number of the users.

11. The apparatus of claim 9, wherein the apparatus further comprises:

a second response module, configured to output the first content to the at least one other user in response to the sharing operation.

12. The apparatus of claim 11, wherein the first content comprises an advertising video, the second response module comprising:

the first acquisition unit is used for acquiring multi-frame pictures in the advertisement video;

a generating unit, configured to generate a corresponding GIF motion picture based on the multi-frame picture; and

a first output unit for outputting the GIF map to the at least one other user.

13. The apparatus of claim 11, wherein the first content is an advertising video, the second response module comprising:

the second acquisition unit is used for acquiring a target picture in the advertisement video; and

a second output unit for outputting the target picture to the at least one other user.

14. The apparatus of claim 11, wherein the first content is an advertising video, the second response module comprising:

a third obtaining unit, configured to obtain an audio in the advertisement video; and

a third output unit for outputting the audio to the at least one other user.

15. The apparatus of claim 11, wherein the apparatus further comprises:

and a second output module, configured to output, after the first content is output to the at least one other user, fourth content to a user who operates the first content among the at least one other user, where the fourth content includes multimedia information.

16. The apparatus of claim 9, wherein the second content comprises any one or a combination of:

performing frame skipping on the first content to obtain content;

and editing the first content to obtain the content.

17. A medium storing computer executable instructions for implementing a content output method as claimed in any one of claims 1 to 8 when executed by a processing unit.

18. A computing device, comprising:

a processing unit; and

a storage unit storing computer-executable instructions for implementing the content output method of any one of claims 1 to 8 when executed by the processing unit.